

{"id":27121,"date":"2021-06-14T11:39:29","date_gmt":"2021-06-14T11:39:29","guid":{"rendered":"https:\/\/leadsbridge.com\/?page_id=27121"},"modified":"2023-10-12T07:52:20","modified_gmt":"2023-10-12T07:52:20","slug":"facebook-conversions-api","status":"publish","type":"page","link":"https:\/\/leadsbridge.com\/facebook-conversions-api\/","title":{"rendered":"Facebook Conversions API"},"content":{"rendered":"<section class=\"lb-two-columns-hero lb-two-columns-hero-block_60ac923702079 has-dots-decoration\">\n    <div class=\"section-ui-wrapper\">\n        <div class=\"container\">\n            <div class=\"row no-gutters row-ui-wrapper\">\n                <div class=\"column col-lg-5 first\">\n                                        <h1 class=\"block-title\"><span style=\"color: #ffffff;\">Sync Facebook CAPI with your marketing stack to understand the impact of your ads<\/span>\n<\/h1>\n                                                            <h2 class=\"block-subtitle\"><span style=\"color: #ffffff;\">With our Facebook CAPI integration, you can truly see the impact of your Facebook Ads, all while abiding by third-party cookie laws.<\/span>\n<\/h2>\n                                                                                <div class=\"cta d-inline-flex flex-column\">\n                        <a class=\"btn btn-lg level-1 btn-quaternary\" href=\"https:\/\/app.leadsbridge.com\/signup\" target=\"_self\">GET STARTED<\/a>\n                                                <div class=\"cta_text_below mt-1 small text-center\" style=\"color:#ffffff;\">No credit card required<\/div>\n                                            <\/div>\n                                    <\/div>\n                                                <div class=\"column col-lg-6 last d-flex flex-column justify-content-start\">\n                                                                                            <div class=\"embed-responsive embed-responsive-16by9\">\n                            <!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><noscript><iframe src=\"\/\/fast.wistia.net\/embed\/iframe\/2auvgchckl\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen width=\"620\" height=\"349\"><\/iframe><\/noscript><iframe allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed lazyload lazypreload\" name=\"wistia_embed\" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen width=\"620\" height=\"349\" data-src=\"\/\/fast.wistia.net\/embed\/iframe\/2auvgchckl\"><\/iframe><\/body><\/html>\n                        <\/div>\n                                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<style type=\"text\/css\">\n.lb-two-columns-hero-block_60ac923702079{\nbackground-color:#1d526e;padding-top:calc( var(--spacer-unit) * 5 );padding-bottom:calc( var(--spacer-unit) * 5 );}\n<\/style>\n\n\n<section class=\"lb-multicolumn lb-multicolumn-block_60bf052f6062c mx-auto\">\n    <div class=\"section-ui-wrapper\">\n        <div class=\"container\">\n                        <div class=\"columns-ui-wrapper mx-auto\" style=\"max-width:83.333333333333%;\">\n                                    <div class=\"row no-gutters row-ui-wrapper row-columns-count-1\">\n                                                        <div class=\"column-item column-item-1 col-lg\">\n                        <div class=\"column-ui-wrapper\">\n                                                    <h2 class=\"block-title text-center\">Automate your lead generation process with our <span style=\"color: #3ea2da;\">Facebook CAPI integration<\/span>\n<\/h2>\n                                                                                                    <div class=\"content\">\n                            <p style=\"text-align: center;\">Facebook CAPI allows you to <strong>create custom actions and events and pass them directly from a site\u2019s servers into Facebook<\/strong> for attribution. Automating this process with our platform allows you to avoid the headache of manual work with CSV files and long follow-up times.<\/p>\n                            <\/div>\n                                                                        <\/div>\n                <\/div>\n                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<style type=\"text\/css\">\n.lb-multicolumn-block_60bf052f6062c{\nbackground-color:transparent;margin-top:calc( var(--spacer-unit) * 2 );margin-bottom:calc( var(--spacer-unit) * 2 );}\n@media (min-width: 992px){\n    .lb-multicolumn-block_60bf052f6062c .column-item + .column-item{\n        margin-left: calc( var(--spacer-unit) * 5 );\n    }\n}\n<\/style>\n\n\n<section class=\"lb-how-it-works lb-how-it-works-block_60c304b620248 has-dots-decoration\">\n    <div class=\"section-ui-wrapper\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col text-center\">\n                                        <h2><span style=\"color: #ffffff;\">How it works<\/span>\n<\/h2>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n                        <div class=\"full-wrapper position-relative\">\n            <div class=\"container-fluid\">\n                <div class=\"row mx-n2 flex-nowrap row-ui-wrapper justify-content-lg-center cards cards-count-4\" data-slick='{\"mobileFirst\":true,\"slidesToShow\":1,\"speed\":1000,\"autoplay\":true,\"autoplaySpeed\":5000,\"centerMode\":false,\"variableWidth\":false,\"rows\":0,\"arrows\":false,\"lazyload\":\"progressive\",\"prevArrow\":\".lb-how-it-works-block_60c304b620248 button.prev-arrow\",\"nextArrow\":\".lb-how-it-works-block_60c304b620248 button.next-arrow\",\"responsive\":[{\"breakpoint\":767.98,\"settings\":{\"slidesToShow\":3}},{\"breakpoint\":991.98,\"settings\":{\"slidesToShow\":5}}]}'>\n                                                            <div class=\"col px-2 card-item card-item-0\">\n                        <div class=\"card-item-ui-wrapper\">\n                            <h3>Step #1<\/h3><div class=\"card-content\"><span style=\"font-weight: 400;\">Visitors come to your website and browse<\/span>\n<\/div>                        <\/div>\n                    <\/div>\n                                                            <div class=\"col px-2 card-item card-item-1\">\n                        <div class=\"card-item-ui-wrapper\">\n                            <h3>Step #2<\/h3><div class=\"card-content\"><span style=\"font-weight: 400;\">Their browsing data is stored in your CRM\/email software\/eCommerce platform.<\/span>\n<\/div>                        <\/div>\n                    <\/div>\n                                                            <div class=\"col px-2 card-item card-item-2\">\n                        <div class=\"card-item-ui-wrapper\">\n                            <h3>Step #3<\/h3><div class=\"card-content\"><span style=\"font-weight: 400;\">Through our platform, you can connect this information directly to Facebook through your server.<\/span>\n<\/div>                        <\/div>\n                    <\/div>\n                                                            <div class=\"col px-2 card-item card-item-3\">\n                        <div class=\"card-item-ui-wrapper\">\n                            <h3>Step #4<\/h3><div class=\"card-content\"><span style=\"font-weight: 400;\">Because CAPI relies on server-side data and not third-party cookies, you remain compliant with privacy laws.<\/span>\n<\/div>                        <\/div>\n                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n<\/section>\n<style type=\"text\/css\">\n.lb-how-it-works-block_60c304b620248{\nbackground-color:#3ea2da;margin-top:calc( var(--spacer-unit) * 2 );padding-top:calc( var(--spacer-unit) * 3 );}\n<\/style>\n\n\n<section class=\"lb-apps-preview lb-apps-preview-block_608c18bac71e2\">\n    <div class=\"container\">\n                <div class=\"row text-ui-row\">\n            <div class=\"col text-center section-intro\">\n                            <h2>Discover our <span style=\"color: #41a6dc;\">most popular bridges <\/span>for Facebook Conversions\n<\/h2>\n                                    <div class=\"intro-text\">\n                Find your ideal solution for accuracy and efficiency in advertising. Set your campaigns on autopilot and make better, more marketing-driven decisions. With our easy integrations, you can create your very own marketing ecosystem and get a bird\u2019s-eye view of your sales funnel.\r\n            <\/div>\n                        <\/div>\n        <\/div>\n                                <div class=\"row row-ui-wrapper mx-n2 justify-content-center\">\n                                    <div class=\"col-6 col-md-3 col-xl-2 px-2 py-2\">\n                <div class=\"app-badge app-badge-0\">\n                    <div class=\"ui-wrapper d-flex flex-column align-items-center justify-content-center\">\n                        <figure class=\"app-icon\">\n                            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo202.png\" alt=\"NetSuite\" width=\"80\" height=\"80\" class=\"img-fluid lazyload lazypreload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo202.png\" alt=\"NetSuite\" width=\"80\" height=\"80\" class=\"img-fluid\"\/><\/noscript>                        <\/figure>\n                                                                        <div class=\"label text-center\">\n                            <a title=\"NetSuite\" class=\"stretched-link\" target=\"\" href=\"https:\/\/leadsbridge.com\/integrations\/netsuite\/\">NetSuite<\/a>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                                    <div class=\"col-6 col-md-3 col-xl-2 px-2 py-2\">\n                <div class=\"app-badge app-badge-1\">\n                    <div class=\"ui-wrapper d-flex flex-column align-items-center justify-content-center\">\n                        <figure class=\"app-icon\">\n                            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo970.png\" alt=\"Google BigQuery\" width=\"80\" height=\"80\" class=\"img-fluid lazyload lazypreload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo970.png\" alt=\"Google BigQuery\" width=\"80\" height=\"80\" class=\"img-fluid\"\/><\/noscript>                        <\/figure>\n                                                                        <div class=\"label text-center\">\n                            <a title=\"Google BigQuery\" class=\"stretched-link\" target=\"\" href=\"https:\/\/leadsbridge.com\/integrations\/google-bigquery\/\">Google BigQuery<\/a>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                                    <div class=\"col-6 col-md-3 col-xl-2 px-2 py-2\">\n                <div class=\"app-badge app-badge-2\">\n                    <div class=\"ui-wrapper d-flex flex-column align-items-center justify-content-center\">\n                        <figure class=\"app-icon\">\n                            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1014.png\" alt=\"Amazon Redshift\" width=\"80\" height=\"80\" class=\"img-fluid lazyload lazypreload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1014.png\" alt=\"Amazon Redshift\" width=\"80\" height=\"80\" class=\"img-fluid\"\/><\/noscript>                        <\/figure>\n                                                                        <div class=\"label text-center\">\n                            <a title=\"Amazon Redshift\" class=\"stretched-link\" target=\"\" href=\"https:\/\/leadsbridge.com\/integrations\/amazon-redshift\/\">Amazon Redshift<\/a>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                                    <div class=\"col-6 col-md-3 col-xl-2 px-2 py-2\">\n                <div class=\"app-badge app-badge-3\">\n                    <div class=\"ui-wrapper d-flex flex-column align-items-center justify-content-center\">\n                        <figure class=\"app-icon\">\n                            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo969.png\" alt=\"FTP\/SFTP\" width=\"80\" height=\"80\" class=\"img-fluid lazyload lazypreload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo969.png\" alt=\"FTP\/SFTP\" width=\"80\" height=\"80\" class=\"img-fluid\"\/><\/noscript>                        <\/figure>\n                                                                        <div class=\"label text-center\">\n                            <a title=\"FTP\/SFTP\" class=\"stretched-link\" target=\"\" href=\"https:\/\/leadsbridge.com\/integrations\/ftp-sftp\/\">FTP\/SFTP<\/a>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                                    <div class=\"col-6 col-md-3 col-xl-2 px-2 py-2\">\n                <div class=\"app-badge app-badge-4\">\n                    <div class=\"ui-wrapper d-flex flex-column align-items-center justify-content-center\">\n                        <figure class=\"app-icon\">\n                            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot\" width=\"80\" height=\"80\" class=\"img-fluid lazyload lazypreload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot\" width=\"80\" height=\"80\" class=\"img-fluid\"\/><\/noscript>                        <\/figure>\n                                                                        <div class=\"label text-center\">\n                            <a title=\"HubSpot\" class=\"stretched-link\" target=\"\" href=\"https:\/\/leadsbridge.com\/integrations\/hubspot\/\">HubSpot<\/a>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n                \n                 <div class=\"row cta\">\n            <div class=\"col text-center\">\n                <div class=\"d-inline-flex flex-column\">\n                    <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-conversions-api\/\" target=\"_self\" class=\"btn level-1 btn-primary\">See all<\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n<\/section>\n<style type=\"text\/css\">\n.lb-apps-preview-block_608c18bac71e2{\nbackground-color:transparent;margin-top:calc( var(--spacer-unit) * 5 );margin-bottom:calc( var(--spacer-unit) * 5 );}\n<\/style>\n\n\n<section class=\"lb-benefits-list lb-benefits-list-block_60be4c8b578a2\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col text-center\">\n                                <h2>An <span style=\"color: #3ea2da;\">arsenal of features<\/span> at your fingertips\n<\/h2>\n                                                <p class=\"sub_title mt-3 mb-0\"><span style=\"font-weight: 400;\">Using our integration with Facebook CAPI, you\u2019ll be fully equipped to tackle lead generation and nurturing.<\/span>\n<\/p>\n                                            <\/div>\n        <\/div>\n    <\/div>\n            <div class=\"full-wrapper position-relative\">\n        <div class=\"container\">\n            <ul class=\"reset-list mb-0 row mx-n5 row-ui-wrapper d-block d-md-flex bullet-list bullet-list-6\">\n                                <li class=\"col-md-6  col-lg-4 px-5 bullet-list-item\">\n                    <div class=\"ui-wrapper\">\n                        <span class=\"marker\">\n                        <i class=\"fas fa-check-circle\" aria-hidden=\"true\"><\/i>                        <\/span>\n                        <div class=\"content\">\n                                                        <h4>SMS notifications<\/h4>\n                                                                                    <p class=\"mb-0\">Send SMS messages to your leads automatically<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/li>\n                                <li class=\"col-md-6  col-lg-4 px-5 bullet-list-item\">\n                    <div class=\"ui-wrapper\">\n                        <span class=\"marker\">\n                        <i class=\"fas fa-check-circle\" aria-hidden=\"true\"><\/i>                        <\/span>\n                        <div class=\"content\">\n                                                        <h4>Autoresponders<\/h4>\n                                                                                    <p class=\"mb-0\">Send auto-responses with each incoming lead<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/li>\n                                <li class=\"col-md-6  col-lg-4 px-5 bullet-list-item\">\n                    <div class=\"ui-wrapper\">\n                        <span class=\"marker\">\n                        <i class=\"fas fa-check-circle\" aria-hidden=\"true\"><\/i>                        <\/span>\n                        <div class=\"content\">\n                                                        <h4>List Segmentation<\/h4>\n                                                                                    <p class=\"mb-0\">Segment your lists easily for greater workflow<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/li>\n                                <li class=\"col-md-6  col-lg-4 px-5 bullet-list-item\">\n                    <div class=\"ui-wrapper\">\n                        <span class=\"marker\">\n                        <i class=\"fas fa-check-circle\" aria-hidden=\"true\"><\/i>                        <\/span>\n                        <div class=\"content\">\n                                                        <h4>Lead Distribution<\/h4>\n                                                                                    <p class=\"mb-0\">Distribute your leads so that they get the best experience<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/li>\n                                <li class=\"col-md-6  col-lg-4 px-5 bullet-list-item\">\n                    <div class=\"ui-wrapper\">\n                        <span class=\"marker\">\n                        <i class=\"fas fa-check-circle\" aria-hidden=\"true\"><\/i>                        <\/span>\n                        <div class=\"content\">\n                                                        <h4>Filter and Re-sync<\/h4>\n                                                                                    <p class=\"mb-0\">Filter and re-sync leads with little effort<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/li>\n                                <li class=\"col-md-6  col-lg-4 px-5 bullet-list-item\">\n                    <div class=\"ui-wrapper\">\n                        <span class=\"marker\">\n                        <i class=\"fas fa-check-circle\" aria-hidden=\"true\"><\/i>                        <\/span>\n                        <div class=\"content\">\n                                                        <h4>Advanced Data-Mapping<\/h4>\n                                                                                    <p class=\"mb-0\">Match data fields from one platform to another<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n                <div class=\"container mt-5\">\n        <div class=\"row\">\n            <div class=\"col text-center\">\n                <div class=\"cta\">\n                    <a class=\"btn level-1 btn-primary\" href=\"https:\/\/leadsbridge.com\/integrations\/facebook-conversions-api\/\" target=\"\">Learn more<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/section>\n<style type=\"text\/css\">\n.lb-benefits-list-block_60be4c8b578a2{\nbackground-color:transparent;padding-top:calc( var(--spacer-unit) * 4 );padding-bottom:calc( var(--spacer-unit) * 4 );}\n<\/style>\n\n\n<section class=\"lb-plans-preview lb-plans-preview-block_608bc143ac55d homepage-plans-preview lazyload lazypreload\" data-bg=\"url('https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/assets\/images\/bridge-svg.php?fillcolor=rgba(65,166,220,0.2)') no-repeat center bottom \/ 100% auto, linear-gradient(215deg, rgba(65,166,220,1) 0%, rgba(39,130,177,1) 100%)\">\n    <div class=\"section-ui-wrapper\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col\">\n                                    <h2>Customize a plan based on your needs\n<\/h2>\n                                                    <p class=\"mb-0 subtitle\">Let us curate a plan that works best for you.<\/p>\n                                <\/div>\n            <\/div>\n                                    <div class=\"row no-gutters flex-md-nowrap mx-n2 mx-md-0 row-ui-wrapper justify-content-center plans-wrapper plans-2\" data-slick='{\"mobileFirst\":true,\"slidesToShow\":1,\"arrows\":false,\"dots\":false,\"rows\":0,\"autoplay\":true,\"autoplaySpeed\":6000,\"speed\":1000,\"pauseOnHover\":false}'>\n                                                <div class=\"flex-grow-1 plan-preview-item px-2 px-md-0 plan-preview-item-0\">\n                    <div class=\"plan-ui-wrapper\">\n                                                <h3>Self-service<br\/> Plans<\/h3>\n                                                                                                <div class=\"content\">Our self-service plans give you total control with straightforward integrations and easy onboardings. Choose from over 370 integrations and get started right away, all on your own.\r\n<\/div>\n                                                                        <div class=\"cta d-inline-flex flex-column\">\n                            <a href=\"https:\/\/leadsbridge.com\/pricing\/\" target=\"_self\" class=\"btn btn-lg btn-quaternary\">Choose a plan<\/a>\n                                                    <\/div>\n                                            <\/div>\n                <\/div>\n                                                <div class=\"flex-grow-1 plan-preview-item px-2 px-md-0 plan-preview-item-1\">\n                    <div class=\"plan-ui-wrapper\">\n                                                <h3>Managed<br\/> Plans<\/h3>\n                                                                                                <div class=\"content\">Our business-level plan allows you to customize everything with direct help from an account manager. Get insight and regular audits from our team so that you can maximize your marketing efforts.<\/div>\n                                                                        <div class=\"cta d-inline-flex flex-column\">\n                            <a href=\"https:\/\/leadsbridge.com\/custom-integration\/\" target=\"_self\" class=\"btn btn-lg btn-quaternary\">Talk to an expert<\/a>\n                                                    <\/div>\n                                            <\/div>\n                <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"lb-blog-posts-related related-posts lb-blog-posts-related-block_60cc40508c138\">\n    <div class=\"section-ui-wrapper\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col\">\n                    <h2 class=\"posts-grid--title text-center\">Related posts<\/h2>\n                <\/div>\n            <\/div>\n                                    <div class=\"row row-ui-wrapper posts-grid--container justify-content-center\">\n                <div class=\"col-md-6 col-lg-4 d-md-flex flex-md-column\"><div class=\"posts-grid--item flex-md-grow-1 d-md-flex flex-md-column\">\n    <div class=\"wrapper flex-md-grow-1\">\n        <div class=\"post-thumbnail mx-n4 mx-md-0\">\n            <figure>\n                <img width=\"408\" height=\"214\" class=\"img-fluid blog-post-thumbnail lazyload lazypreload\" alt=\"\" sizes=\"(max-width: 408px) 100vw, 408px\" data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi.png\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi.png 1201w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi-300x157.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi-1024x536.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi-768x402.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi-800x420.png 800w\" \/><noscript><img decoding=\"async\" width=\"408\" height=\"214\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi.png\" class=\"img-fluid blog-post-thumbnail\" alt=\"\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi.png 1201w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi-300x157.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi-1024x536.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi-768x402.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/06\/Facebook-capi-800x420.png 800w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/noscript>            <\/figure>\n            <p class=\"post-category mb-0\" style=\"background-color:;\"><span>Tracking and growth<\/span><\/p>        <\/div>\n        <h4>Everything you need to know about Facebook Conversions API<\/h4>\n        <div class=\"post-excerpt\">\n            <p class=\"mb-0\">\nAdvertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectations, and&hellip; <\/p>\n        <\/div>\n        <div class=\"post-info d-flex text-mid_grey\">    <p class=\"author mb-0\"><span class=\"author-name\">Zachary <strong>McDaniel<\/strong><\/span><span class=\"mx-1 d-none d-lg-inline\">|<\/span><br class=\"d-lg-none\"\/> <span class=\"time-to-read\">October 31, 2025<\/span>    <span class=\"mx-1 d-none d-lg-inline\">|<\/span><br class=\"d-lg-none\"\/> <span class=\"time-to-read\">14 min read<\/span>    <\/p><\/div>        <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-conversions-api\/\" class=\"stretched-link\"><\/a>\n    <\/div>\n<\/div><\/div><div class=\"col-md-6 col-lg-4 d-md-flex flex-md-column\"><div class=\"posts-grid--item flex-md-grow-1 d-md-flex flex-md-column\">\n    <div class=\"wrapper flex-md-grow-1\">\n        <div class=\"post-thumbnail mx-n4 mx-md-0\">\n            <figure>\n                <img width=\"408\" height=\"213\" class=\"img-fluid blog-post-thumbnail lazyload lazypreload\" alt=\"server-to-server tracking\" sizes=\"(max-width: 408px) 100vw, 408px\" data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March.png\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March.png 2401w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-300x157.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-1024x536.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-768x402.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-1536x804.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-2048x1071.png 2048w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-800x420.png 800w\" \/><noscript><img decoding=\"async\" width=\"408\" height=\"213\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March.png\" class=\"img-fluid blog-post-thumbnail\" alt=\"server-to-server tracking\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March.png 2401w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-300x157.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-1024x536.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-768x402.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-1536x804.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-2048x1071.png 2048w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Cover-Blog-01March-800x420.png 800w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/noscript>            <\/figure>\n            <p class=\"post-category mb-0\" style=\"background-color:;\"><span>Tracking and growth<\/span><\/p>        <\/div>\n        <h4>How to move past cookies with server-to-server tracking<\/h4>\n        <div class=\"post-excerpt\">\n            <p class=\"mb-0\">\nCookie-based advertising has changed dramatically over the years, with the use of third-party cookies being phased out in the&hellip; <\/p>\n        <\/div>\n        <div class=\"post-info d-flex text-mid_grey\">    <p class=\"author mb-0\"><span class=\"author-name\">Dario Villi<\/span><span class=\"mx-1 d-none d-lg-inline\">|<\/span><br class=\"d-lg-none\"\/> <span class=\"time-to-read\">June 24, 2025<\/span>    <span class=\"mx-1 d-none d-lg-inline\">|<\/span><br class=\"d-lg-none\"\/> <span class=\"time-to-read\">9 min read<\/span>    <\/p><\/div>        <a href=\"https:\/\/leadsbridge.com\/blog\/server-to-server-tracking\/\" class=\"stretched-link\"><\/a>\n    <\/div>\n<\/div><\/div><div class=\"col-md-6 col-lg-4 d-md-flex flex-md-column\"><div class=\"posts-grid--item flex-md-grow-1 d-md-flex flex-md-column\">\n    <div class=\"wrapper flex-md-grow-1\">\n        <div class=\"post-thumbnail mx-n4 mx-md-0\">\n            <figure>\n                <img width=\"408\" height=\"214\" class=\"img-fluid blog-post-thumbnail lazyload lazypreload\" alt=\"\" sizes=\"(max-width: 408px) 100vw, 408px\" data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization.jpg\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization.jpg 1200w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization-300x157.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization-1024x536.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization-768x402.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization-800x420.jpg 800w\" \/><noscript><img decoding=\"async\" width=\"408\" height=\"214\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization.jpg\" class=\"img-fluid blog-post-thumbnail\" alt=\"\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization.jpg 1200w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization-300x157.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization-1024x536.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization-768x402.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/Conversion-Optimization-800x420.jpg 800w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/noscript>            <\/figure>\n            <p class=\"post-category mb-0\" style=\"background-color:;\"><span>Nurturing and conversion<\/span><\/p>        <\/div>\n        <h4>What conversion optimization looks like in every step of the funnel<\/h4>\n        <div class=\"post-excerpt\">\n            <p class=\"mb-0\">In the world of marketing and sales, it\u2019s no secret that conversions are king. Conversion optimization is a key&hellip; <\/p>\n        <\/div>\n        <div class=\"post-info d-flex text-mid_grey\">    <p class=\"author mb-0\"><span class=\"author-name\">Zachary <strong>McDaniel<\/strong><\/span><span class=\"mx-1 d-none d-lg-inline\">|<\/span><br class=\"d-lg-none\"\/> <span class=\"time-to-read\">November 19, 2020<\/span>    <span class=\"mx-1 d-none d-lg-inline\">|<\/span><br class=\"d-lg-none\"\/> <span class=\"time-to-read\">6 min read<\/span>    <\/p><\/div>        <a href=\"https:\/\/leadsbridge.com\/blog\/what-conversion-optimization-looks-like-in-every-step-of-the-funnel\/\" class=\"stretched-link\"><\/a>\n    <\/div>\n<\/div><\/div>            <\/div>\n                                <\/div>\n    <\/div>\n<\/section>\n<style type=\"text\/css\">\n.lb-blog-posts-related-block_60cc40508c138{\nbackground-color:transparent;}\n<\/style>\n\n\n<section class=\"lb-two-columns-section lb-two-columns-section-block_60912b4dddf56 two-columns-cta\">\n    <div class=\"container\">\n        <div class=\"row row-ui-wrapper\">\n            <div class=\"first d-flex flex-md-column justify-content-md-start justify-content-lg-center col-md-6 col-xl-6\">\n                            <figure><img width=\"640\" height=\"518\" class=\"img-fluid lazyload lazypreload\" alt=\"\" sizes=\"(max-width: 640px) 100vw, 640px\" data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/06\/Lead-Sync-Image2-1024x828.png\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/06\/Lead-Sync-Image2-1024x828.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/06\/Lead-Sync-Image2-300x243.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/06\/Lead-Sync-Image2-768x621.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/06\/Lead-Sync-Image2-1536x1242.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/06\/Lead-Sync-Image2-2048x1656.png 2048w\" \/><\/figure>\n                        <\/div>\n            <div class=\"last d-flex flex-column justify-content-center col-md-6 col-xl-6\">\n                <div class=\"col-ui-wrapper\">\n                                            <h2>Automate lead generation with Facebook Lead Ads\n<\/h2>\n                                                                                    <div class=\"text-area\">\n                        <p><span style=\"color: #ffffff;\">Get rid of manual tasks and start connecting your favorite tools in minutes. Be prepared for the cookie apocalypse and focus on what\u2019s really important \u2014 syncing your leads in real-time and capitalizing on your lead data while staying compliant with data privacy laws.<\/span><\/p>\n                        <\/div>\n                                                                <div class=\"cta d-inline-flex flex-column\">\n                            <a href=\"https:\/\/app.leadsbridge.com\/signup\" target=\"_self\" class=\"btn btn-quaternary\">SIGN UP FOR FREE<\/a>\n                                                        <div class=\"cta_text_below mt-1 small text-center\" style=\"color:;\">No credit card required<\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"lb-multicolumn lb-multicolumn-block_60b0c9d0fab39 mx-auto\">\n    <div class=\"section-ui-wrapper\">\n        <div class=\"container\">\n                        <div class=\"columns-ui-wrapper mx-auto\" style=\"max-width:100%;\">\n                                    <div class=\"row no-gutters row-ui-wrapper row-columns-count-2\">\n                                                        <div class=\"column-item column-item-1 col-lg\">\n                        <div class=\"column-ui-wrapper\">\n                                                    <h2 class=\"block-title text-left\"><span style=\"color: #ffffff;\"><strong>Any questions?<\/strong><\/span>\n<span style=\"color: #ffffff;\"><strong>We\u2019re ready to chat.<\/strong><\/span>\n<\/h2>\n                                                                            <h2 class=\"block-subtitle mb-0 text-left\"><span style=\"font-weight: 400;\"><span style=\"color: #cccccc;\">We have a world-class team of experts standing by and ready to answer any questions you might have.<\/span><\/span>\n<\/h2>\n                                                                            <div class=\"content\">\n                            <p><span style=\"color: #ffffff;\">Feel free to fill out this short contact form, and one of our team members will get in touch with you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">Want to schedule a demo? We can set that up, too.<\/span><\/p>\n                            <\/div>\n                                                                                                    <div class=\"cta d-flex\">\n                                <a class=\"btn btn-primary\" href=\"https:\/\/leadsbridge.com\/demo\/\" target=\"\">Book a demo<\/a>\n                            <\/div>\n                                                <\/div>\n                <\/div>\n                                                            <div class=\"column-item column-item-2 col-lg\">\n                        <div class=\"column-ui-wrapper\">\n                                                    <h2 class=\"block-title text-left\"><span style=\"color: #ffffff;\"><strong>Contact us<\/strong><\/span>\n<\/h2>\n                                                                                                    <div class=\"content\">\n                            <iframe src=\"https:\/\/lp.leadsbridge.com\/l\/927143\/2021-07-26\/56ly\" width=\"100%\" type=\"text\/html\" height=\"850\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\" id=\"pardot-frame-form\"><\/iframe>                            <\/div>\n                                                                        <\/div>\n                <\/div>\n                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<style type=\"text\/css\">\n.lb-multicolumn-block_60b0c9d0fab39{\nbackground-color:#1d526e;padding-top:calc( var(--spacer-unit) * 4 );padding-bottom:calc( var(--spacer-unit) * 4 );}\n@media (min-width: 992px){\n    .lb-multicolumn-block_60b0c9d0fab39 .column-item + .column-item{\n        margin-left: calc( var(--spacer-unit) * 6 );\n    }\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ub_ctt_via":"","footnotes":""},"class_list":["post-27121","page","type-page","status-publish","hentry"],"featured_image_src":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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