{"id":10458,"date":"2017-03-14T17:14:24","date_gmt":"2017-03-14T17:14:24","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=10458"},"modified":"2025-06-11T09:25:23","modified_gmt":"2025-06-11T09:25:23","slug":"how-to-generate-b2b-leads-with-facebook-lead-ads","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/how-to-generate-b2b-leads-with-facebook-lead-ads\/","title":{"rendered":"How to generate B2B leads with Facebook lead ads?"},"content":{"rendered":"\n

Facebook lead ads<\/a> is one of the best tools nowadays to boost your B2B marketing campaign.<\/p>\n\n\n\n

Let me explain you why\u2026<\/i><\/b><\/p>\n\n\n\n

Facebook Ads is a very effective advertising platform, that allows you to promote your business without necessarily having a huge marketing budget.<\/p>\n\n\n\n

If you are in the B2B market, Facebook allows you to target people who work in certain industries or companies, defining their position (CEO, consultants, etc.).<\/p>\n\n\n\n

By doing this, you are able to create a compelling marketing message that hits your target’s desires and needs.<\/p>\n\n\n\n

Moreover, Facebook rolled out a tool specifically designed for lead generation called Facebook lead ads.<\/p>\n\n\n

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Do you know why it is so powerful? <\/em><\/strong><\/p>\n\n\n\n

Simply, because Facebook lead ads it\u2019s such a\u00a0smart advertising option! It shows your product or service directly into the news feed of the target audience chosen for your ads campaign.<\/p>\n\n\n\n

What does this mean for you?<\/em><\/strong><\/p>\n\n\n\n

It means that, with the integration of the ads with the social scrolling, the user doesn\u2019t feel haunted by the advertisement.<\/p>\n\n\n\n

Plus (and this is a BIG plus) people can subscribe to your list without leaving his feed, in just two clicks.<\/p>\n\n\n\n

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What are the real benefits you can obtain by using Facebook leads ads?<\/em><\/strong><\/p>\n\n\n\n

There are 2 main areas of your business that you can improve using Facebook lead ads.<\/p>\n\n\n\n

Cost reduction<\/b><\/h3>\n\n\n\n

Facebook lead ads is a cost-effective tool. In fact, it is cheaper than traditional Facebook Ads that drive to a website landing page.<\/p>\n\n\n\n

Based on our experience, by using Facebook lead ads the cost per lead is 8 times less compared to other online advertising channels.<\/p>\n\n\n\n

There\u2019s no doubt that by using lead ads you can definitely save money.<\/p>\n\n\n\n

Enlarge and customize your audience<\/h3>\n\n\n\n

There are different ways to enlarge and customize your audience through Facebook lead ads.<\/p>\n\n\n\n

Many marketers use Facebook to target people based on their interests, age, gender or job.<\/p>\n\n\n\n

However, you have many more options to reach the right audience.<\/p>\n\n\n\n

1. Reach people who visited your website<\/h3>\n\n\n\n

Through retargeting you can select a person who visited your entire website, or even a specific page – in case you are running a campaign just for a service or product presented in a single article of your website.<\/p>\n\n\n\n

By doing this, you will target the audience that has been interested in that particular topic.<\/p>\n\n\n\n

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In order to define a website custom audience, you need to have the Facebook Pixel<\/a> running on your website.<\/p>\n\n\n\n

2. Reach your customer\/database list<\/h3>\n\n\n\n

You can easily use your email list or Facebook user IDs to create a proper customer audience. By selecting this option, Facebook will match its users\u2019 details with your contact list.<\/p>\n\n\n\n

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3. Custom audience based on app activity<\/h3>\n\n\n\n

This option allows you to select the user who has either interacted with your app or has done a particular action on your app, which enables you to target a very specific audience.<\/p>\n\n\n\n

4. Reach \u201cLookalike\u201d audience<\/h3>\n\n\n\n

By creating a Lookalike audience, you can create a broader audience similar to a source Custom Audience. This audience will be established by Facebook, searching common characteristics within an existing audience and crafting in this way a larger list of very similar users who have most likely never interacted with your business before!<\/p>\n\n\n\n

Now that you have your audience customized, you can move towards setting your ads (if you haven’t done yet, don\u2019t miss this step by step guide to Facebook lead ads)<\/a>.<\/p>\n\n\n\n

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Moreover…<\/p>\n\n\n\n

Through Facebook you can optimize the user\u2019s experience of your ads campaign<\/h3>\n\n\n\n

It is possible now thanks to the use of a Welcome Screen.<\/p>\n\n\n\n

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The Welcome Screen is a feature that you can use in order to explain what\u2019s going to happen next to the people who clicked on the Ad.<\/p>\n\n\n\n

With the “Welcome Screen” you are able to transmit to your audience additional information about a promotion, and generally you can use it to show a benefit they\u2019ll receive by submitting the pre-filing form.<\/p>\n\n\n\n

The Welcome Screen allows advertisers to add a further qualifying step before the user submits the form. It ensures that users don\u2019t sign up without realizing what they\u2019re giving their details for.<\/p>\n\n\n\n

And the last but not the least step forward to set at the best your lead ads campaign.<\/p>\n\n\n\n

Wondering which it is?<\/h3>\n\n\n\n

Sending a warm and efficient welcome mail \ud83d\ude42<\/p>\n\n\n\n

The welcome email is an amazing way to make a killer impression with your lead and at the same time to start building a relationship.<\/p>\n\n\n\n

Do you know that\u2026<\/h3>\n\n\n\n

74.4% of consumers expect a welcome email when they subscribe [source<\/a>] and the average open rate for welcome emails is 50% \u2014 86% more effective than email newsletters [source<\/a>]. These are relevant pieces of information that just stressed out even more the importance of sending a welcome mail at the moment the lead subscribes to our lists.<\/p>\n\n\n\n

If you are looking for a fancy application to accomplish this task, continue reading.<\/p>\n\n\n\n

LeadsBridge’s\u00a0real-time sync<\/a>\u00a0can connect\u00a0+55 CRMs\/Email marketing softwares to your Facebook lead ads\u00a0in a flash.<\/p>\n\n\n\n

You don’t have a mailing list? No problem.<\/p>\n\n\n\n

LeadsBridge Lead Ads Sync works great also if you aren’t using any CRM at all, thanks to the <\/span>Welcome Email feature<\/a> that welcomes your leads.<\/span><\/p>\n\n\n\n

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