But why having a content marketing strategy is so important to grow your businesses?<\/em><\/p>\n Most marketers and influences say that writing contents that rock is the best way to:<\/p>\n Content builds relationships. Relationships are built on trust. Trust drives revenue. ~ Andrew Davis<\/p><\/blockquote>\n Is it true?<\/p>\n Well, obviously content marketing allows you to generate traffic to your blog, and an interesting report from demandgenreport.com<\/a> shows some data and researches: did you know that the 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson?<\/p>\n Great content can establish you as an authority<\/strong>, which means that you can stand out from the crowd of your competitors and attract other influencers and publications.<\/p>\n Moreover, through content marketing you can build trust with your company’s online audience<\/strong>.<\/p>\n And if your blog is not getting enough organic traffic, you \u201cjust\u201d need to push it with paid traffic.<\/p>\n However, the question you may ask yourself is\u2026<\/p>\n And this is a good question\u2026<\/p>\n Because PAID TRAFFIC means INVESTMENTS. If you don\u2019t want to waste your money in paid advertising to push contents in vain, you need an alternative strategy<\/strong> to spread your stuff online.<\/p>\n Apparently, the same question kept raging in Facebook developers\u2019 heads, because they decided to fill the gap between a content marketing strategy (writing stuff, promoting videos, etc.) and the traditional lead generation methods.<\/p>\n That\u2019s awesome, isn\u2019t it? But how do they work?<\/p>\n Well, let\u2019s start from the very beginning by looking at how businesses generate leads online today.<\/p>\n The smartest businesses who generate leads online are using a simple \u201cmarketing funnel strategy\u201d that consists in acquiring the leads in 2 steps.<\/strong><\/p>\n The step n.1 requires you to provide a good piece of content, but you also need to promote it online in order to send traffic to your website – where you share articles, reports, videos, infographics and more.<\/p>\n The step n.2 requires you a website landing page with sign-up forms.<\/p>\n This system worked like a charme \ud83d\ude42<\/strong><\/p>\n For a long time I could pay a ridiculous cost per click<\/strong> (0.0657 $) to drive cold traffic to my website and let the people subscribe to my lists.<\/p>\n That\u2019s a BIG bargain, isn\u2019t it? But there\u2019s a problem.<\/p>\n Recent stats<\/a> show that there are 1.15 billion mobile daily active users on Facebook, which represents the 90% of total Facebook\u2019s daily active users<\/a>.<\/p>\n\n
Can content marketing increase conversions in a measurable, scalable and predictable way?<\/h3>\n
So they created Instant Articles with integrated newsletter pre-populated forms.<\/h3>\n
![\"Instant](\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2017\/05\/08103825\/Instant-articles-with-newsletter-forms.jpg\")
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![\"Facebook](\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2017\/05\/08100442\/Facebook-Lead-Generation.jpg\")
<\/p>\nThe problem is that the vast majority of Facebook users today browse through the social network with mobile devices.<\/h3>\n