{"id":12669,"date":"2017-07-13T17:00:08","date_gmt":"2017-07-13T17:00:08","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=12669"},"modified":"2021-11-08T09:52:38","modified_gmt":"2021-11-08T09:52:38","slug":"how-facebook-messenger-ads-can-expand-your-reach-by-34-and-bring-a-brand-new-type-of-users-into-your-target-audience","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/how-facebook-messenger-ads-can-expand-your-reach-by-34-and-bring-a-brand-new-type-of-users-into-your-target-audience\/","title":{"rendered":"How Facebook Messenger Ads can expand your reach by 34% and bring a brand-new type of users into your target audience"},"content":{"rendered":"

If you run Facebook Ads, you already know what it feels like when your most successful campaigns suddenly stop converting.<\/p>\n

\u201cFrustration<\/strong>\u201d is probably the nicest word for describing this feeling \ud83d\ude42<\/p>\n

However, that\u2019s how it works.\u00a0<\/em><\/p>\n

On one hand, Facebook allows you to get A LOT of clients with a very low marketing budget, in comparison to other marketing channels like Linkedin or Adwords.<\/p>\n

But Marketers are constantly breaking head how to reach new potential clients through other channels and platforms.<\/p>\n

In this article, you\u2019ll learn how to expand your reach using a brand-new marketing channel that most of us use every single day of our life.<\/p>\n

Introducing Facebook Messenger Ads<\/h3>\n

As their company\u2019s page says (https:\/\/newsroom.fb.com\/company-info\/<\/a>), Facebook counts 1,28B daily active users, while the monthly active users are 1,94B.<\/p>\n

\"Facebook<\/p>\n

These stats say clearly that you can reach 34% more users when you run your ads out of the Facebook newsfeed\/right sidebar and when you display them in a more friendly place like Facebook Messenger.<\/p>\n

Although we can\u2019t be 100% confident on this exact percentage, there is a fact that we can\u2019t ignore.<\/strong><\/p>\n

You may know that many people don\u2019t update their Facebook profiles for many years, \u2018cause they use social networks just to keep in touch with their friends directly through the messenger platform.<\/p>\n

These are users that you can\u2019t reach with traditional ads that run on Facebook\u2019s news feed or on the right side column.<\/p>\n

That\u2019s why this brand-new type of ads thrills advertisers so much.<\/h3>\n

Before we start, let’s make it clear that\u00a0Facebook Messenger Ads are different than\u00a0Messenger destination ads<\/a>.<\/p>\n

With Messenger destination ads, in fact, people diplay\u00a0your ads on Facebook’s newsfeed and\u00a0right column, starting a chat with your brand.<\/p>\n

\"Facebook<\/p>\n

Facebook Messenger Ads, instead, address your audience when they use Facebook Messenger, as shown in the image below.<\/p>\n

\"https:\/\/techcrunch.com\/2017\/07\/11\/facebook-messenger-display-ads\/\"
Source: Techcrunch.com<\/a><\/figcaption><\/figure>\n

That said, let\u2019s see some of the most interesting characteristics of this new ad type.<\/p>\n

Facebook Messenger Ads are less intrusive than many people think. <\/strong><\/p>\n

First of all, consider that Messenger Ads don’t interrupt the conversation between\u00a0the users.<\/p>\n

Facebook Messenger Ads will only be displayed on the Messenger\u2019s home page, when you login for chatting with friends.<\/p>\n

Messenger native ads won\u2019t scrape private messaging to discover new interests. <\/strong><\/p>\n

The way you target an audience on Facebook remains\u00a0the same (at least, right\u00a0now).<\/p>\n

You can define your audience based on interests, connections, gender, location and so on.<\/p>\n

Facebook Messenger Ads can be displayed to Custom Audiences as well.<\/p>\n

Messenger native ads let you have a higher frequency.<\/strong><\/p>\n

By placing Messenger Ads beside to other Facebook Ads placements, the frequency of your ads will probably be higher than ever.<\/p>\n

Of course, this will have pros and contras for your business. Yet, it’s important to understand it because it will probably have a huge impact on your Facebook Ads strategy.<\/p>\n

You’ll reach a new audience<\/strong><\/p>\n

This could be an enormous value for advertisers. Although we don\u2019t have enough data to demonstrate this, I strongly believe that Messenger Ads can bring a brand new audience to your campaigns.<\/p>\n

The reason is simple. <\/em><\/p>\n

As previously said, they allow you to reach people who don\u2019t really use Facebook as a social network, yet they use it as a messaging platform to communicate directly with their friends.<\/p>\n

At this point, you may be curious to see which results you can achieve with Facebook Messenger\u00a0Ads.<\/h3>\n

Here you are a few tips to get started immediately and see if they fit for your business.<\/p>\n

1) Separate the placements<\/strong><\/p>\n

Normally, Facebook recommends running your ads across Facebook’s family of apps and services without separating manually the placements<\/a>.<\/p>\n

By doing so, Facebook automatically distributes the ads within the news feed, right column, mobile devices etc., in order to increase the deliverability of your campaigns.<\/p>\n

However, this is a brand new ad placement. If you want to see which results you can get, I strongly recommend you to run your messenger native ads in a separate placement.<\/p>\n

By doing so, you may have more info about the performances and you\u2019ll be able to optimize the ads.<\/p>\n

Gentle reminder:\u00a0if you want more tips&tricks about optimizing your ads’ performances,\u00a0<\/em>don’t forget to grab your free copy of the Facebook Ads Insider’s Hack<\/a><\/em><\/p>\n

2) Be friendly<\/strong><\/p>\n

People use messenger to chat with their friends, and they don\u2019t really expect to buy stuff or subscribe to your mailing lists.<\/p>\n

At the moment, users don\u2019t expect to see ads on their messenger platform. For this reason, don\u2019t be disruptive and try to deliver a friendly message.<\/p>\n

Please don\u2019t forget that users can report your ads by simply with a click!<\/p>\n

3) Use emoji and slang<\/strong><\/p>\n

In order to align your ads with this chatting platform, address your audience with a friendly communication using emojis and adopting the slang of your audience.<\/p>\n

We already tested using emojis with our ads<\/a>, and they\u00a0dramatically improved their performances.<\/p>\n

You can bet it that emojis won\u2019t annoy your audience and will increase the CTR on Facebook Messenger too!<\/p>\n

4) Invest in exceptional images<\/strong><\/p>\n

Images are crucial for Facebook ads, and the messenger platform makes no exceptions.<\/p>\n

Finding out the right image that grabs the attention of your audience may requires you to run some tests.<\/p>\n

If you can\u2019t design the images by your own, try downloading some royalty-free photos using www.pexels.com<\/a> or www.pixabay.com<\/a>.<\/p>\n

5) Make\u00a0sure your site is mobile-friendly<\/strong><\/p>\n

Having a mobile friendly website is a MUST for today\u2019s marketers, but it becomes even more important when running ads on Messenger.<\/p>\n

Facebook Messenger is widely used on mobile devices, and people tend to abandon your website if it doesn\u2019t load within the first 3 seconds.<\/p>\n

For this reason, if you want to take the most out of this tool, be sure that your site is well optimized for mobile navigation.<\/p>\n

Hey…want to take\u00a0your Facebook Ads to the next level? Join the LeadsBridge University<\/a> and learn Advanced Facebook Marketing…for free.\u00a0<\/em><\/p>\n

Conclusion<\/h3>\n

In this article you learned some pros of running a Facebook ads campaign within the messenger platform.<\/p>\n

I also gave you some tips for running your first campaign on Facebook messenger, in order to start some tests and discover the potentials of this type of advertising.<\/p>\n

Now it\u2019s your turn.<\/em><\/p>\n

Have you tried to run your Facebook Messenger Ads to discover what\u2019s working and what\u2019s not? Do you have any tips or ideas for running such type of campaign?<\/strong><\/p>\n

Please share your thoughts in the comments.<\/p>\n

\"Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

If you run Facebook Ads, you already know what it feels like when your most successful campaigns suddenly stop converting. \u201cFrustration\u201d is probably the nicest word for describing this feeling \ud83d\ude42 However, that\u2019s how it works.\u00a0 On one hand, Facebook allows you to get A LOT of clients with a very low marketing budget, in […]<\/p>\n","protected":false},"author":4,"featured_media":25638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[76],"industry":[],"class_list":["post-12669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-facebook"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/how_facebook_messenger_can_expand_your_reach_by_342_720.jpg","author_info":{"display_name":"Gabriel The Architect","author_link":"https:\/\/leadsbridge.com\/blog\/author\/thearchitect\/"},"yoast_head":"\nHow Messenger Ads can expand your audience by 34%<\/title>\n<meta name=\"description\" content=\"If you are a real estate agent and you wish to increase your leads read this article and discover how to do it with Facebook Lead Ads. 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