{"id":12917,"date":"2017-10-09T17:31:50","date_gmt":"2017-10-09T17:31:50","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=12917"},"modified":"2021-11-09T09:40:19","modified_gmt":"2021-11-09T09:40:19","slug":"how-to-use-calculators-quizzes-to-improve-facebook-engagement","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/how-to-use-calculators-quizzes-to-improve-facebook-engagement\/","title":{"rendered":"How to Use Calculators and Quizzes to Improve Facebook Engagement"},"content":{"rendered":"<p>The means of content discovery have changed. For me, personally, it\u2019s less about spending time inputting search terms in Google, and more about scrolling through my Facebook and Twitter feeds. That doesn\u2019t mean Google is off the radar, but social channels are growing really well as content discovery platforms. What\u2019s more &#8211; they\u2019re bringing a constant stream of referral traffic to websites. And this trend will continue to grow.<\/p>\n<p><span style=\"font-weight: 400;\">And guess which social network drives the most traffic to websites? Yes. Facebook. On an average, <\/span><a href=\"https:\/\/www.facebook.com\/notes\/kuldeep-bhardwaj\/50-facebook-facts-and-figures\/10150274471574235\/\"><span style=\"font-weight: 400;\">30 Billion content pieces<\/span><\/a><span style=\"font-weight: 400;\"> are shared on Facebook every month. That\u2019s huge, sure, but what\u2019s the point? Well with such a huge content volume, think about the engagement rates for a minute. Do you think the Facebook audience has time to read every piece that appears on their timeline? No. And this is something you, as a marketer, should be concerned about. Because it could be your content piece that might get lost in this influx.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you ensure that your audience pays heed to and engages with your content? How do you improve Facebook conversions? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer lies in your content strategy. <\/span><\/p>\n<p>To make sure your content goes viral and garners likes and shares on Facebook, you need to work ground up on your content strategy. That is, your focus should be to create content that has virality in-built.<\/p>\n<p>&nbsp;<\/p>\n<h3>How to Create Content that Engages Your Prospects?<\/h3>\n<p>To create shareable and engaging content, you\u2019d need to understand what prompts people to share content.<\/p>\n<p><span style=\"font-weight: 400;\">There are three reasons for people to hit the share button &#8211;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">they find your content helpful, i.e. it adds value <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">they think it is funny or amusing, i.e. it&#8217;s relevant and truly entertained or <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">they think it serves a purpose i.e. it solves a problem or answers a question<\/span><\/li>\n<\/ul>\n<p>So, the content you create should do three things &#8211; keep them hooked, solve a problem, and add value. However, there\u2019s another factor that affects the shareability of your content &#8211; ease of consumption. Whether your audience is able to process the content instantly or not impacts its engagement score.<\/p>\n<p>Thus, the need of the hour is a content form that is not only easily consumable but also keeps your prospects hooked without being clickbaity.<\/p>\n<h3>Think interactive content<\/h3>\n<p><span style=\"font-weight: 400;\">Interactive experiences like <\/span><a href=\"http:\/\/resources.outgrow.co\/top-viral-calculators\"><span style=\"font-weight: 400;\">quizzes, calculators, and assessments get shared a lot<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To give you a perspective, I\u2019ll talk about Buzzfeed. One of the top content sites on the web, it creates average 8 quizzes every day. And <\/span><a href=\"http:\/\/mashable.com\/2014\/03\/04\/quizzes-getting-lucrative\/#WLA.zXXsyZq9\"><span style=\"font-weight: 400;\">75% of it&#8217;s Quizz traffic comes from social media<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><br \/>\n<span style=\"font-weight: 400;\">In fact, one BuzzFeed quiz, What City Should You Actually Live In, has been viewed over 22 million times, and liked over <\/span><a href=\"http:\/\/www.slate.com\/articles\/life\/culturebox\/2014\/01\/buzzfeed_quizzes_taking_over_facebook_feeds_what_makes_them_so_shareable.html\"><span style=\"font-weight: 400;\">2.5 million times on Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12919\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2017\/10\/09172005\/Which-City-Should-You-Live-In.png\" alt=\"Which City Should You Live In\" width=\"690\" height=\"362\" \/><\/p>\n<p>Interactive content also helps publications like the New York Times garner engagement across social channels. One particular calculator, Buy vs. Rent, has more than 168K shares on Facebook.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12920\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2017\/10\/09172121\/Schermata-2017-10-09-alle-19.20.44.png\" alt=\"Schermata 2017-10-09 alle 19.20.44\" width=\"1240\" height=\"452\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In comparison to this, one of the NY Times writeups on the same topic managed to clock up only over 3,000 social interactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-12921\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2017\/10\/09172218\/Schermata-2017-10-09-alle-19.21.53.png\" alt=\"Schermata 2017-10-09 alle 19.21.53\" width=\"1296\" height=\"344\" \/><\/span><\/p>\n<h3>But what makes quizzes and calculators tick?<\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Interactive experiences like quizzes and calculators are attuned to human psychology. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the inquisitive nature of human beings, there\u2019s always the will to introspect \u2013 to uncover things that motivate, inspire, and attract us. These are the things that a quiz answers, thus satisfying the zeal to know. Thus, one of the key reasons people take quizzes is to know themselves better. That&#8217;s why the model of &#8220;Which _ Are You Actually&#8221; or &#8220;What Type of _ Are You&#8221; works so well. It drives that inherent need to &#8220;know thyself.&#8221;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Quizzes can also provide a quantifiable value on a personality characteristic or set of traits you may feel you have. And as a marketer you\u2019d want your campaigns to do just that. Thus, quizzes come handy as an effective tool to appeal to the core psychology of your target audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Calculators also work on a similar psychology principle. Users are inclined to research on their own before any sales pitch &#8211; and that is where calculators come handy. This results in high engagement rates. In fact, according to our data at Outgrow, more than half of the people who start a calculator, complete it. This is probably why most marketers use them as a part of their marketing strategies for ToFu and MoFu clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3>How to Use Interactive Content for Better Facebook Engagement<\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Interactive content goes viral. Period. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">And virality is directly proportional to engagement. Thus, to improve your Facebook Engagement, it\u2019s time to integrate interactive content into your Facebook campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Here are 5 easy ways you can do that &#8211;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Get Insights into Social Behavior on Lead Generation Form<\/b><span style=\"font-weight: 400;\"> &#8211; And you thought you could only capture prospects\u2019 contact information through a lead form? Think again! By doing some minor iterations to the landing page you include in your calculator or quiz, you can get insights into people\u2019s social behavior. For instance, a simple drop-down question like \u2018Which Social Media Channel Do You Use the Most?\u2019 can help you understand where your target audience hangs out on the web. You can use this information to plan your upcoming campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Improve Impressions by Linking Facebook Page on Results Page<\/b><span style=\"font-weight: 400;\"> &#8211; Get more people to like your page. Add a link to your Facebook page or a like button on the results page. Besides, you can also add Like Us on Facebook as a Call to Action. However, make sure the CTA is relevant to the quiz you create. At the end of the day, you want to add value and not force your prospects to take an action.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><b>Replace Static Ads with Interactive Content <\/b><span style=\"font-weight: 400;\">&#8211; Did you know &#8211; interactive content has 30% CTR and 45% lead conversion rate. This means if you replace the static images in your Facebook ads with a quiz or calculator, your chances of engaging people increase. The Foundation used their entrepreneurial mind quiz with their Facebook ads and ended up <\/span><a href=\"https:\/\/www.outbrain.com\/blog\/5-examples-of-brands-using-quizzes-in-their-content-marketing\/\"><span style=\"font-weight: 400;\">driving over 16,000 leads and millions in revenue.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><img decoding=\"async\" class=\"alignnone size-full wp-image-12922\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2017\/10\/09172325\/Schermata-2017-10-09-alle-19.22.51.png\" alt=\"Schermata 2017-10-09 alle 19.22.51\" width=\"1268\" height=\"1124\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Embed Quizzes &amp; Calculators on your Facebook Page<\/b><span style=\"font-weight: 400;\"> &#8211; This is probably the most obvious and the easiest way to engage your Facebook audiences using interactive content. Simply share the quiz or calculator link on your FB page. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><b>Use Calculators &amp; Quizzes in Retargeting Ads<\/b><span style=\"font-weight: 400;\"> &#8211; Your prospects took a quiz or used a calculator on your site? You can use their results and responses to retarget them on Facebook. For instance, you\u2019re an online bookshop and you created a quiz that helps people decide the kind of reader they are. Basis the results, you can create ads of different genres of books which will interest a different kind of readers.\u00a0<\/span><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Soccerloco, an e-commerce store that sells soccer merchandise, hosted a quiz on their website called \u201cWhich Player Does Your Game Most Resemble?\u201d They used the results of this quiz to retarget people on Facebook. So if someone got Ronaldo as their result, the next time they go to Facebook, they\u2019ll see Ronaldo advertising a merchandise the store wants to sell. This improved targeting and helped them sell better. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12923\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2017\/10\/09172545\/Schermata-2017-10-09-alle-19.25.12.png\" alt=\"Schermata 2017-10-09 alle 19.25.12\" width=\"1252\" height=\"508\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Engaging your Facebook audience can open new business avenues for you. However, why bore your audience with the same old content dump? It\u2019s time to refresh your Facebook marketing strategy with quizzes and calculators. Use the power of interactive content to engage better, convert better, and sell more through social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<div class=\"card card-ebook card--t2\" style=\"margin: auto\">\n  <a href=\"https:\/\/lp.leadsbridge.com\/facebook-ads-hacks\"><img decoding=\"async\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2020\/04\/23164822\/facebook-hacks_black.png\" alt=\"Download Now the Facebook Insider&#039;s Hacks ebook\" width=\"800\" height=\"300\" style=\"border: none;\"><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The means of content discovery have changed. For me, personally, it\u2019s less about spending time inputting search terms in Google, and more about scrolling through my Facebook and Twitter feeds. That doesn\u2019t mean Google is off the radar, but social channels are growing really well as content discovery platforms. What\u2019s more &#8211; they\u2019re bringing a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":25640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"class_list":["post-12917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/How-to-Use-Calculators-and-Quizzes-to-Improve-Facebook-Engagement.jpg","author_info":{"display_name":"Khyati Sehgal","author_link":"https:\/\/leadsbridge.com\/blog\/author\/khyatisehgal\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calculators &amp; Quizzes to Improve Facebook Engagement | LeadsBridge<\/title>\n<meta name=\"description\" content=\"Did you know that you can Use Calculators and Quizzes to Improve Facebook Engagement? Learn how reading LeadsBridge&#039;s latest article. Get the right knowledge and collect more leads now. Read the article!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/how-to-use-calculators-quizzes-to-improve-facebook-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calculators &amp; Quizzes to Improve Facebook Engagement | LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"Did you know that you can Use Calculators and Quizzes to Improve Facebook Engagement? Learn how reading LeadsBridge&#039;s latest article. Get the right knowledge and collect more leads now. 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