{"id":13062,"date":"2020-06-29T07:40:59","date_gmt":"2020-06-29T07:40:59","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=13062"},"modified":"2024-07-22T14:26:06","modified_gmt":"2024-07-22T14:26:06","slug":"5-undervalued-benefits-of-using-crm-retargeting-for-your-business","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/5-undervalued-benefits-of-using-crm-retargeting-for-your-business\/","title":{"rendered":"5 undervalued benefits of using CRM retargeting for your business"},"content":{"rendered":"

RM retargeting is one of, if not the most effective way that advertisers have found to use their offline data to drive real ROI. Other than that, there are quite a few benefits of using CRM <\/a>retargeting that many people may not think of right away.<\/span><\/p>\n

It all boils down to targeting your audience by leveraging the data you already have on viewership and interactions with your site in order to increase engagement with ads and increase sales.<\/span><\/p>\n

To top it all off, there\u2019s a way of using Facebook along with your favorite CRM\u00a0 to create highly customized audiences and automate your campaigns \u2014 all in one tool.<\/span><\/p>\n

\"landing<\/p>\n

But let\u2019s start from the beginning\u2026<\/span><\/p>\n

CRM retargeting definition<\/h2>\n

CRM (Customer relationship management) is a software that collects and manages data associated with your business contacts.<\/span><\/p>\n

For example, a CRM like Hubspot doesn\u2019t just work as an email database, it also stores useful contact information such as phone calls, meeting dates, and communication that you have already had with your leads and customers.<\/span><\/p>\n

With that said, CRM retargeting is a sort of system that allows you to create detailed custom audiences for advertising campaigns. All of this is possible thanks to the information that you already have in your CRM.<\/span>\u00a0<\/span><\/p>\n

What is the main purpose of using a CRM?<\/h3>\n

CRM can be used for a variety of purposes such as managing the sales process, following up individual pipelines, and giving weighted sales projections.<\/span><\/p>\n

Another important role of CRM consists of the ability to develop effective email marketing. The CRM, in fact, allows you to create different segments of your list. Such segments allow you to personalize your emails on a massive scale with minimum effort.<\/span><\/p>\n

The main strength of a CRM: CRM Retargeting<\/h3>\n

With website retargeting, you miss important user data that only a CRM can provide. CRM retargeting provides data to bring your advertising to the next level.<\/span><\/p>\n

A good CRM software will allow you to surface data on your audiences\u2019 interests and behavior, which you can then leverage to create compelling ads on Facebook.<\/span><\/p>\n

The only issue with CRM retargeting<\/h3>\n

The only problem with this technique is that with a retargeting automation tool that does a \u201cdirty work\u201d for you, you need to constantly upload segmented data with CSV files to build your target audiences.<\/span><\/p>\n

Many companies drive more than 30% of their sales by using CRM Retargeting. If you can achieve the same results for your business, you will likely put CRM retargeting on your to-do list.<\/span><\/p>\n

Since CRM retargeting is a relatively new strategy that marketers are exploring in-depth right now, I have collected here 5 benefits that could help you understand how CRM Retargeting can help you grow your business.<\/span><\/p>\n

If you\u2019d like to learn more about how to connect and automate your Hubspot Smart lists to Facebook Custom Audiences, please refer to our doc here.<\/span><\/p>\n

1.\u00a0 Better audiences on Facebook<\/h2>\n

The smallest (but still huge) benefit you will get by using CRM retargeting is the automatic exclusion of your edged custom audiences on Facebook.<\/span><\/p>\n

As soon as your customer base grows, you should exclude these customers when it comes to acquiring more clients with Facebook Ads.<\/span><\/p>\n

Using CRM retargeting, Facebook enables you to avoid unappealing offers displayed to your customers.<\/span><\/p>\n

If you\u2019re familiar with Facebook Custom Audiences, then you know how powerful it can be as a targeting tool. Using it, you can accurately hone in on audiences and potential customers that are likely to convert.\u00a0<\/span><\/p>\n

If you\u2019re interested, check out this <\/span>Step-by-step guide to Facebook Custom Audiences.<\/span><\/a> To summarize, your ads will perform better by excluding people who are probably not inclined to click your ad.<\/span><\/p>\n

2.\u00a0 Interests segmentation<\/h2>\n

Another CRM retargeting benefit is something that can have an even greater impact on your business.<\/span><\/p>\n

You may know that today\u2019s best CRM on the market allows you to create automatic segments (named \u201cSmart Lists\u201d, for Hubspot users).<\/span><\/p>\n

Most CRMs nowadays allow the user to divide users into groups based on their specifications. Anything from age and gender to location and buying habits can all be recorded in a CRM.<\/span><\/p>\n

This means that you can classify your subscribers and send them more specific offers via email, depending on how they react to your messages (which email they open, which links they click on, etc).<\/span><\/p>\n

Through CRM tracking, you can understand if your subscribers have an interest in a certain type of product, i.e. their preferences, simply depending on their interaction with the emails you send, without necessarily having a blog that leaves cookies in their browsers.<\/span><\/p>\n

By connecting your CRM to Facebook Ads, you can create more specific custom audiences to show the right offers for each segment of your list.<\/span><\/p>\n

For example, if you have an e-commerce website for sports shoes, and you know that some subscribers like soccer, you can build a specific custom audience to use on Facebook for your best soccer shoe deal of the month through CRM retargeting.<\/span><\/p>\n

Facebook will continue to improve performance by identifying people\u2019s interests. But still, Facebook will never have the information your CRM can provide about your leads and customers.<\/span><\/p>\n

3.\u00a0 Behavioral Ads segmentation<\/h2>\n

The benefits I have just shown you represent a different way to advertise on Facebook, but the very significant and revolutionary characteristic of CRM retargeting is the possibility to run a retargeting campaign on Facebook based on the behavior of your leads and customers.<\/span><\/p>\n

\"Schermata<\/p>\n

Even if you have a business in a niche market, people in your funnel probably have different personalities: they can be procrastinators, hesitant, sophisticated, etc.<\/span><\/p>\n

There can be people on your list who buy your products at the first offer, and others who need more touches or tend to buy at discounts.<\/span><\/p>\n

That information is crucial for your retargeting campaigns, and a CRM gives you a detailed buyer persona that other platforms will never reveal. Unlike the classic online retargeting strategy, CRM retargeting allows you to be more persuasive, depending on the type of customer you are relating with.<\/span><\/p>\n

Behavioral marketing is nothing new, but it is highly effective. Thanks to CRM retargeting and its implications through Facebook, it\u2019s a lot easier to understand what your customers want based on how they behave. Once you figure that out, delivering the right ad at the right time becomes a lot easier, too.<\/span><\/p>\n

4.\u00a0 Lookalike Optimization<\/h2>\n

If you want to reach new customers on Facebook, one of the most effective strategies consists of creating campaigns that promote your brand to a lookalike audience.<\/span><\/p>\n

Lookalike Audiences are groups of people with similar interests, based on data Facebook has.<\/span><\/p>\n

Facebook, in fact, can create lookalike audiences from a customer file in your existing database that will automatically update every 3-7 days.<\/span><\/p>\n

\"Schermata<\/p>\n

If the source audience changes, lookalike changes too! For this reason, if the source audience is constantly updated, your campaigns are always up-to-date, and every time new prospects come into a list segmentation, the Custom Audience will reflect this new profile to reach a similar target of people.<\/span><\/p>\n

Facebook Lookalike Audiences are best utilized when paired with details from your CRM. In fact, the more information you can import, the better the results will be. Here\u2019s a quick rundown on the information that Lookalike Audiences will benefit from:<\/span><\/p>\n