{"id":14014,"date":"2018-03-08T07:57:53","date_gmt":"2018-03-08T07:57:53","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=14014"},"modified":"2024-06-07T12:53:03","modified_gmt":"2024-06-07T12:53:03","slug":"your-video-marketing-strategy-sucks-how-to-seriously-use-videos-that-drive-sales","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/your-video-marketing-strategy-sucks-how-to-seriously-use-videos-that-drive-sales\/","title":{"rendered":"Your video marketing strategy sucks! How to seriously use videos that drive sales"},"content":{"rendered":"

You can hardly go anywhere on the internet right now without running into video. It\u2019s easy to find in your newsfeed, blogs, websites and news stories. And while there is no question that video drives views, can it actually help you convert more leads?<\/p>\n

The short answer is yes, it absolutely can. But that doesn\u2019t mean you can just publish any video anywhere you want and expect the leads to just start flowing in. Building a video marketing strategy<\/a> is an essential piece of any successful marketing plan in 2018.<\/p>\n

So here\u2019s a quick guide to help you learn how to use video to convert leads and customers.<\/p>\n

1. Boost Landing Page Conversion (And Increase Engagement)<\/h2>\n

A good landing page is the foundation to a successful lead generation strategy. In order to convert leads, it\u2019s essential that your landing pages communicate the value of your offer, establish trust with the viewer and reduce any barriers your ideal audience might have about submitting the form.<\/p>\n

While all these things can be accomplished with great copywriting, there is no better way to break down barriers than video. In fact, according to a study by eyeviewdigital.com<\/a>, video has been shown to increase landing page conversion by as much as 80%.<\/p>\n

\"Schermata<\/p>\n

Adding video to a landing page allows viewers to take in all the same information as text, but it also gives them a sense of your proficiency and trustworthiness in a way that words just can\u2019t. Plus, video will encourage your visitors to stay engaged with your content and stay on your site longer.<\/p>\n

As consumers, we have a hard time skipping past that enticing play button. This video from ZenCash is played by 74% of the viewers that visit this page<\/a>!<\/p>\n

\"Schermata<\/p>\n

Embed a short video<\/a> above the fold on your landing page. Don\u2019t forget to communicate the benefits they should expect to see and what problems your offer will help them solve.<\/p>\n

Pro Tip:<\/strong> Plan out a series of short videos for your most prominent landing pages and record a series of videos for each one. Make sure to do an A\/B test of your landing pages to see how well they perform with video added.<\/p>\n

2. Increase Webinar Registrations and Attendance<\/h2>\n

Webinars are a great resource for people trying to learn something online. However, they are a large investment of time, both for you and for your audience.<\/p>\n

Much like landing page videos, webinar promotion videos can showcase the webinar presenter and help the viewer understand what they might take away from the content.
\n\"Schermata<\/p>\n

Think of these videos like a tease for a news story or radio segment. They will work really well if you outline what you will be talking about but keep the reader guessing at what the answer might be. Make sure to promise something of value and you\u2019re more likely to bring them along for the ride.<\/p>\n

Use statements that pique interest and leave viewers wanting more, such as:<\/p>\n