{"id":14292,"date":"2018-04-25T18:05:00","date_gmt":"2018-04-25T18:05:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=14292"},"modified":"2021-11-08T10:00:04","modified_gmt":"2021-11-08T10:00:04","slug":"how-to-build-real-estate-facebook-ads-that-really-work-for-leads-generation","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/how-to-build-real-estate-facebook-ads-that-really-work-for-leads-generation\/","title":{"rendered":"How to Build Real Estate Facebook Ads That Really Work for Leads Generation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With so many advertising platforms available on the internet, it can be difficult trying to pick out the right one to invest your resources on. The golden rule is to go where the people are, and the less spammy your advertisements are, the more lucrative they\u2019ll be. This is what makes social media such a great platform for <\/span><b>real estate ads that work<\/b><span style=\"font-weight: 400;\">. In particular, Facebook is one of the most lucrative places to invest your money when it comes to advertising. This is because Facebook has one of the largest audiences for your advertisements and it has been proven to generate brilliant results that can convert traffic into real leads. One of the best tool created by Facebook on this purpose is Facebook Lead ads.The Facebook lead ads is a feature that enables you to capture buyer leads within Facebook. It&#8217;s your first time with this Facebook tool? Don&#8217;t worry we&#8217;ve prepared an in depth guide on this topic that you can read\u00a0<a href=\"https:\/\/leadsbridge.com\/blog\/facebook-ads-tips\/step-by-step-guide-facebook-lead-generation-ads\/\">here!<\/a><\/span><\/p>\n<div class=\"card card-ebook card--t2\" style=\"margin: auto;\"><a href=\"https:\/\/lp.leadsbridge.com\/facebook-ads-hacks\"><img decoding=\"async\" style=\"border: none;\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2020\/04\/23164822\/facebook-hacks_black.png\" alt=\"Download Now the Facebook Insider's Hacks ebook\" width=\"800\" height=\"300\" \/><\/a><\/div>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019re going to be talking about how you can build <\/span><b>real estate Facebook ads that work<\/b><span style=\"font-weight: 400;\"> and can really stand out from your competition and help you generate all-important leads.<\/span><\/p>\n<h2><b>The Fundamentals of a Good Real Estate Facebook Ad That Works<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every advertising campaign is built on solid fundamentals. These are the pillars on which every <\/span><b>real estate ad that works <\/b><span style=\"font-weight: 400;\">should be built on and Facebook doesn\u2019t differ much. So in order to create a stunning Facebook advertising campaign, we need to focus on these three simple basics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The goal of your campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your advertisement itself<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s break these components down so that you can start building your very own <\/span><b>real estate Facebook ads that work<\/b><span style=\"font-weight: 400;\"> and can convert traffic and turn into profitable leads.<\/span><\/p>\n<h2><b>Your target audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The very first component we\u2019ll be talking about is the target audience. Ask yourself who you\u2019re planning on targeting, the type of people you want to become customers or clients and the general age group that you\u2019re going for. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14299\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2018\/04\/25175501\/Choose-the-right-audience-for-real-estate-facebook-ads-that-work-target-audience.png\" alt=\"Choose the right audience for real estate facebook ads that work target audience\" width=\"823\" height=\"518\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><b>real estate ads that work<\/b><span style=\"font-weight: 400;\">, you want to think about your location as well and add that to your ideal customer profile. This is a basic sales variable and you\u2019d be wise to focus on it as the starting point of any good <\/span><b>real estate Facebook ad that works<\/b><span style=\"font-weight: 400;\">. Here are a few of the main points you need to consider:<\/span><\/p>\n<ul>\n<li><b><b>What is the average age group that I\u2019ll be targeting? <\/b><span style=\"font-weight: 400;\">Ask yourself what age group you\u2019re targeting. Are you aiming for students with your <\/span><b>real estate ads<\/b><span style=\"font-weight: 400;\"> or do you hope to sell retirement homes?<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><b>What kind of budget does my ideal audience have?<\/b><span style=\"font-weight: 400;\"> If you want to build <\/span><b>real estate ads that work<\/b><span style=\"font-weight: 400;\">, then you need to focus on the budget that your audience has. Every real estate business has an idea of what type of budget their customer has. Some agents offer high-end properties and others focus on the budget side of things.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Does my real estate business only operate in a certain area?<\/b><span style=\"font-weight: 400;\"> Digital advertising has many useful features that give you more control over how they\u2019re displayed. For instance, <\/span><b>real estate ads on Facebook<\/b><span style=\"font-weight: 400;\"> can target people from a specific region or area, making the more relevant.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Who competes against my company in the industry?<\/b><span style=\"font-weight: 400;\"> Next, you\u2019ll need to think about your competition and how you stack up against them. <\/span><b>Real estate Facebook ads that work <\/b><span style=\"font-weight: 400;\">will always directly compete against their competitor&#8217;s advertising materials. You need to remember that you\u2019re not the only real estate business trying to get attention on Facebook, so make sure you look at your competition, see what they are doing, and try to improve or take a different approach.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With these things in mind, you can start putting together your own <\/span><b>real estate Facebook ads that work<\/b><span style=\"font-weight: 400;\">. However, finding your target audience and setting up a profile for them is the very first step. Next, you\u2019ll need to think about the goal of your campaign.<\/span><\/p>\n<h2><b>The goal of your campaign<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every good <\/span><b>real estate ad that works <\/b><span style=\"font-weight: 400;\">on Facebook needs a goal. Luckily, <\/span><a href=\"https:\/\/aggregateblog.com\/facebook-ad-goals\/\"><span style=\"font-weight: 400;\">Facebook provides you with several advertising goals<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14300\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2018\/04\/25175539\/Goals-of-real-estate-facebook-ads-that-work.png\" alt=\"Goals of real estate facebook ads that work\" width=\"1187\" height=\"607\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These can include brand awareness, engagement, <strong>lead generation<\/strong>, reach and so on. In order to pick the right one, you need to understand the purpose of your advertisement and settle on an overall goal. To help you out, here are some common goals that <\/span><b>real estate ads<\/b><span style=\"font-weight: 400;\"> aim for.<\/span><\/p>\n<ul>\n<li><b><b>Helping people move from their current home. <\/b><span style=\"font-weight: 400;\">People that are likely to move will love to see luxury homes in areas that are close to their current location but far enough to be different. In this case, you\u2019ll want to try and showcase some of the properties outside of your target audience\u2019s area to make your.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Increasing your brand awareness.<\/b><span style=\"font-weight: 400;\"> Some real estate agents want to increase their exposure by improving their brand awareness, especially if they have several active locations around the country. This is a good strategy to consider if you want to create <\/span><b>real estate Facebook ads that work<\/b><span style=\"font-weight: 400;\"> and want people to notice you.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Get people talking about your properties. <\/b><span style=\"font-weight: 400;\">Engagement is a strategy that can also benefit real estate agents. However, it\u2019s more targeted towards real estate agents that already have some presence and just want their unique properties to be spread around.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Educate people about the choices they have. <\/b><span style=\"font-weight: 400;\">Let\u2019s face it, most of the general public has no idea the type of funding or homes that are available to them. Many people don\u2019t realize that mobile and prefab homes can be a part of the real estate industry, and some don\u2019t understand the advantages of living in a luxury apartment with built-in amenities such as a gym and spa. Some <\/span><b>real estate Facebook ads<\/b><span style=\"font-weight: 400;\"> focus on informing their audience about these choices so that they are more likely to consider the properties that the realtor is offering.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, there are many different goals to each advertising campaign. When it comes to real estate, there aren\u2019t as many logical choices as if you were selling a different product or running a different type of business, but there are many creative ways to make the most of your <\/span><b>real estate Facebook ads<\/b><span style=\"font-weight: 400;\">. If you\u2019ve got a target audience in mind, then taking a unique approach could be what you need to set yourself apart and draw more attention than your competition.<\/span><\/p>\n<h2><b>Designing A Real Estate Ad That Works<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The design of the advertisement itself deserves its own section. If you want to be <\/span><b>real estate Facebook ads that work<\/b><span style=\"font-weight: 400;\">, then it\u2019s important to put thought into how it will appear. This is because there are far too many ideas and possibilities that we couldn\u2019t possibly limit it to a small section.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14946\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2018\/04\/21234535\/Success-stories-facebook-lead-ads-real-estate.jpg\" alt=\"Success stories facebook lead ads real estate\" width=\"405\" height=\"426\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First, let\u2019s go through the <\/span><a href=\"https:\/\/adespresso.com\/guides\/facebook-ads-beginner\/facebook-ads-types\/\"><span style=\"font-weight: 400;\">types of Facebook ads<\/span><\/a><span style=\"font-weight: 400;\"> that you\u2019ll want to use for real estate.<\/span><\/p>\n<ul>\n<li><b><b>Video Ads <\/b><span style=\"font-weight: 400;\">&#8211; As the name suggests, video ads are perfect for showing tours (guided or not) around your properties. Some realtors have found success using drone footage as well, especially if the property itself is much larger than what a video could showcase.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Link Click Ads <\/b><span style=\"font-weight: 400;\">&#8211; The most basic form of any <\/span><b>real estate ad that works <\/b><span style=\"font-weight: 400;\">is a link click ad. These will usually showcase a property or two with a message and then link to the listing on your website. However, you could also link to articles that you have that could educate your audience.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Boosted Page Posts<\/b><span style=\"font-weight: 400;\"> &#8211; Boosted pages are a great addition to any <\/span><b>real estate ad that works<\/b><span style=\"font-weight: 400;\">. If you\u2019re already using Facebook on a regular basis, then you may have noticed that you can \u201cboost\u201d your pages. This is perfect if you\u2019ve already posted about certain properties and want to draw more attention to them.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b><b>Multi-Product (Carousel Ads) <\/b><span style=\"font-weight: 400;\">&#8211; These are multi-image advertisements that users can flick through. This is perfect for displaying several properties in a single ad and are great if you\u2019re marketing multiple homes in a single area or style.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Local Awareness Ads <\/b><span style=\"font-weight: 400;\">&#8211; For a <\/span><b>Facebook real estate ad that works<\/b><span style=\"font-weight: 400;\"> incredibly well for your local area, then a local awareness ad is perfect. In addition to displaying a picture, text and a link, it also allows you to add your local phone number in the form of a \u201cCall Now\u201d button which gives people a much easier time reaching you. These are best used together with Facebook\u2019s location-based ad targeting.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve seen the types of advertisements, let\u2019s go through a couple of fantastic sample ideas that you can use to boost your lead generation and design a <\/span><b>real estate Facebook ad that works<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol>\n<li><b> Describe the home in a few words to your audience<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Less is usually more in the world of advertising. It\u2019s the best idea to go with when building <\/span><b>real estate ads that work<\/b><span style=\"font-weight: 400;\">. Pick some descriptive words and let them do the talking (along with images, of course).<\/span><\/p>\n<ol start=\"2\">\n<li><b> Sell dreams, not just a property<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Remember that you can sell a dream and not just a property. Let your audience know what they\u2019re getting by setting the scene for them. This is one of the key components to any <\/span><b>real estate ad that works<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Live guided tours to showcase the best of a property<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">People love to see the insides of a home. Even if they can\u2019t afford it themselves, nothing prevents them from sharing it with their friends and eventually reaching someone that does have the budget to afford it. <\/span><b>Real estate Facebook ads that work<\/b><span style=\"font-weight: 400;\"> are driven by engagement and sharing widgets are perfect for this.<\/span><\/p>\n<ol start=\"4\">\n<li><b>Drone tours of the outside of the property<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Want to show off the architecture or local amenities and scenery? A drone tour is a great addition to any <\/span><b>real estate Facebook ad that works<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol start=\"5\">\n<li><b> Educate your audience about properties you specialize in<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Are you an expert on apartments? Do you specialize in retirement homes? Make sure you let your audience know and educate them with articles to drive your <\/span><b>real estate Facebook ads that work<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol start=\"6\">\n<li><b>Show them the price that you expect them to pay<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Adding the price immediately on any <\/span><b>real estate ad<\/b><span style=\"font-weight: 400;\"> is sure to improve lead generation especially if you have competitive pricing.<\/span><\/p>\n<ol start=\"7\">\n<li><b> Add a floor plan to your multi-image advertisements<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Floor plans can usually tell a bigger story than just images, but why not add in a floor plan to any carousel or multi-image <\/span><b>real estate ad<\/b><span style=\"font-weight: 400;\"> that you are running?<\/span><\/p>\n<ol start=\"8\">\n<li><b> Incorporate a sense of urgency<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you let your audience know that there are only a couple of properties in a certain area or apartment left, then they are usually more inclined to check your <\/span><b>real estate Facebook ads<\/b><span style=\"font-weight: 400;\"> out to see what they\u2019re missing out on.<\/span><\/p>\n<h2><b>Final Words<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Putting together <\/span><b>real estate ads for Facebook<\/b><span style=\"font-weight: 400;\"> can be a challenge. However, if you understand your audience, your strengths and gear your advertisements towards both those factors, you\u2019ll have a much easier time thinking up creative ways to use Facebook ads to convert leads and ultimately improve your real estate business.\u00a0Are you still looking for some Facebook ads ideas? Make sure to check out our related post: <a href=\"https:\/\/leadsbridge.com\/blog\/smart-tips-for-your-business\/10-quick-and-easy-facebook-post-ideas-for-real-estate-agents\/\">10 Quick and easy Facebook post ideas for real estate agents!<\/a><\/span><\/p>\n<p><a href=\"https:\/\/get.leadsbridge.com\/webinar-how-to-effectively-track-your-facebook-ads-to-drive-more-offline-sales\/\">Learn How to Effectively Track Your Facebook Ads to Drive More Offline Sales with our Webinar<\/a><\/p>\n<div class=\"card card-ebook card--t2\" style=\"margin: auto;\"><a href=\"https:\/\/lp.leadsbridge.com\/facebook-ads-hacks\"><img decoding=\"async\" style=\"border: none;\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2020\/04\/23164822\/facebook-hacks_black.png\" alt=\"Download Now the Facebook Insider's Hacks ebook\" width=\"800\" height=\"300\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With so many advertising platforms available on the internet, it can be difficult trying to pick out the right one to invest your resources on. The golden rule is to go where the people are, and the less spammy your advertisements are, the more lucrative they\u2019ll be. This is what makes social media such a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[76,74],"industry":[],"class_list":["post-14292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-facebook","tag-real-estate"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/How-to-build-real-estate-facebook.jpg","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build Real Estate Facebook Ads That Work for Leads Generation<\/title>\n<meta name=\"description\" content=\"The article lists the best targeting strategies, content ideas and proven tactics to be implemented in order to generate results from facebook ads, specifically tailored for real estate market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/how-to-build-real-estate-facebook-ads-that-really-work-for-leads-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Real Estate Facebook Ads That Work for Leads Generation\" \/>\n<meta property=\"og:description\" content=\"The article lists the best targeting strategies, content ideas and proven tactics to be implemented in order to generate results from facebook ads, specifically tailored for real estate market.\" \/>\n<meta property=\"og:url\" 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