{"id":14618,"date":"2018-05-21T19:03:54","date_gmt":"2018-05-21T19:03:54","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=14618"},"modified":"2023-01-27T15:40:24","modified_gmt":"2023-01-27T15:40:24","slug":"5-google-adwords-tips-and-explained-tricks-to-maximise-your-roi","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/5-google-adwords-tips-and-explained-tricks-to-maximise-your-roi\/","title":{"rendered":"5 Google Adwords Tips and Explained Tricks to Maximise your ROI"},"content":{"rendered":"

The goal of every Google AdWords advertiser is to maximise their ROI by increasing conversion rate and reducing the cost per conversion. However, most advertisers are not achieving these goals. Most of them create poorly managed PPC campaign that cost them more money than it brings in. \u00a0If this has been your experience, you don\u2019t have to worry because in this article Google AdWords will be explained<\/strong> and you will learn Google AdWords tip<\/strong>s and tricks that will help you maximise your ROI.<\/p>\n

Google AdWords explained:<\/h2>\n

Google AdWords is the advertising platform where Google makes money from clicks. It involves bidding on specific keywords in order for ads to show up in Google’s search results. Advertisers pay for clicks from the ads to their website or landing pages.<\/p>\n

Below are five Google AdWords tips<\/strong> and tricks that will help you maximise your ROI<\/a>.<\/p>\n

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Google AdWords tips 1: Don’t use only broad match keywords<\/h3>\n

The first Google AdWords tip <\/strong>you will learn here is to stop using only broad match keywords. The thing is, broad match keywords gives Google the right to interpret your keywords in different search queries. This will make your ads to appear when users make irrelevant searches. This means you will lose money on clicks that will not bring business for you.<\/p>\n

Second, it is hard to write a laser targeted ads because you don’t know the search terms that will match with your broad match keywords.<\/p>\n

Again broad match keywords will give you more reach but low click-through rate. The three reasons above shows you the benefits of this Google AdWords tip<\/strong>.<\/p>\n

So, if you cannot use the broad match keywords alone, how do you go about doing it?<\/p>\n

Google has four different match types. i.e. the exact match, phrase match, broad match, and broad match modifier.<\/p>\n

The exact match will make sure that your ad campaign only appear if users type in the exact key phrase. \u00a0Phrase match is where your keyword appear in the same order users type them in the search query.<\/p>\n

The broad match modifier combines both the broad and phrase match together. The broad match modifier will tell Google that every keyword in your ad campaign has to appear in the search query before your ad is shown. But it does not matter in what order they appear.<\/p>\n

To put this Google Adwords tip<\/strong> into practice, stop using only the broad match keywords. Test different match types for your keywords.<\/p>\n

You can mix phrase match types with broad match or use combine exact match and broad match modifier keywords.<\/p>\n

Google AdWords tips 2: \u00a0Use long tail conditional keywords<\/h3>\n

The second Google AdWords tip<\/strong> is to choose keywords that will do well. This is where you need to use conditional keywords. So what are conditional keywords?<\/p>\n

Conditional keywords are well-defined keywords buyers are using to search for your service or product. \u00a0For example if you are in the real estate business and you are targeting the following keywords:<\/p>\n