{"id":14911,"date":"2018-06-21T22:36:53","date_gmt":"2018-06-21T22:36:53","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=14911"},"modified":"2021-11-08T09:30:30","modified_gmt":"2021-11-08T09:30:30","slug":"how-to-track-real-channels-conversion-on-google-analytics-with-a-funnel-analysis","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/how-to-track-real-channels-conversion-on-google-analytics-with-a-funnel-analysis\/","title":{"rendered":"How to track REAL channels conversion on Google Analytics with a funnel analysis"},"content":{"rendered":"

In the world of digital marketing, traffic figures are integral to your hopes of converted sales. However, if you thought that simply getting people to visit your site was the Holy Grail, you were sorely mistaken. In reality, those visits count for very little if they don\u2019t lead to converted sales.<\/p>\n

Fewer than 5% of your visitors will complete a transaction on their first visit. In fact, studies show that most consumers will require 3-4 interactions before reaching the point where they may consider using your services. Therefore, one-time visits are almost irrelevant if they aren\u2019t followed up in the right fashion. With this in mind, all marketers need to look at the conversion path in order to understand the real impact of each channel during the customer journey.<\/p>\n

Google Analytics conversion tracking<\/strong> is the answer, and here\u2019s how you can gain the full benefits of this incredible resource.<\/p>\n

Google Analytics At A Glance<\/h2>\n

Before using Google Analytics conversion tracking<\/strong>, it\u2019s important to know what the what the site does. It is a freemium web analytics tool that was launched in 2005 and has become the standard for monitoring how visitors interact with your site before reaching the point of sale.<\/p>\n

In addition to the standard service, the package offers Google Analytics 360, which is aimed at enterprises, and Google Analytics for Mobile Apps. It integrates with AdWords and can be used to monitor several \u2018goals\u2019 including lead generation and file downloads. In most cases, though, you\u2019ll be tracking the pathway to converted sales.<\/p>\n

Using Google Analytics To Monitor Single Visit Conversions<\/h2>\n

All marketing endeavours should be analysed from a financial perspective. If a campaign doesn\u2019t signal a sound financial investment, it should be dropped altogether. Without analytics, it becomes almost impossible to see which ideas work and which ones don\u2019t. Google Analytics conversion tracking <\/strong>enables the user to look at individual campaigns. More importantly, it allows you to look at the pathway from the first visit to the converted sale.<\/p>\n

\"Screen<\/p>\n

Some campaigns, such as a timed sale PPC advertising campaign, may bring an increased percentage of single-visit conversions. Using Google Analytics to see how users interact with the website during that visit will soon confirm whether those campaigns provide a worthwhile return on investment.<\/p>\n

What About The Multi-Session Conversions?<\/h2>\n

In most cases, however, the route from the first click to converted sale isn\u2019t quite so simple. As such, analysing all conversion paths along with the interactions across several sessions becomes vital. Otherwise, the ability to measure the ROIs of social media campaigns, content marketing, and other channels with any degree of accuracy becomes difficult.<\/p>\n

There are many examples of how it might take a visitor several sessions to reach the point of sale. Here are just two examples.<\/p>\n