{"id":16245,"date":"2018-10-05T09:40:59","date_gmt":"2018-10-05T09:40:59","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=16245"},"modified":"2021-11-08T09:46:24","modified_gmt":"2021-11-08T09:46:24","slug":"4-tips-to-upgrade-your-car-dealership-marketing","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/","title":{"rendered":"4 tips to upgrade your car dealership marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you look at the automotive sector over the last decade, they haven&#8217;t made much of a move when it comes to the buying experience and new innovations. However, there are a few websites that turned up and began changing the game; We Buy Any Car is one, providing a smooth online experience that allows consumers to sell their cars easily. <\/span><\/p>\n<p>Now, things are finally changing.<a href=\"http:\/\/www.peugeot.com\/en\"> Peugeot<\/a> are one of the first OEM\u2019s to begin offering their cars online, even allowing customers to choose their own delivery slots. The opportunity is definitely there online for car companies to increase their market share. The danger here is that other car manufacturers have this opportunity too, which can actually reduce the reliance people have on dealerships in the long run. If you don\u2019t start upgrading your<strong> car dealership online marketing<\/strong> sooner, rather than later, you may find that people no longer need or want your services.<\/p>\n<p><span style=\"font-weight: 400\">To stop this from happening, here are 4 tips to create an optimized online site that retains traffic and maintains branding. Successful car dealership marketing depends on these 4 things! <\/span><br \/>\nOne more thing before starting! If you are struggling with your website or you \u00a0looking for some in depths tips on this topic, don&#8217;t miss our video:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=-i1K9rdy_QE<\/p>\n<h2><span style=\"font-weight: 400\">1. Ask Yourself The Right Questions<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Before you begin marketing online or come up with a new strategy, you need to ensure you\u2019ve asked all of the right questions so you can get the results that you want with your online<strong> car dealership marketing<\/strong> campaign. Here\u2019s an idea of things you should be asking:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Why does your organisation exist?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What value do you offer to your customers?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can you make customers want to come back to you by rewarding loyalty?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Why are you different from your competitors?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What services can you offer that will make the online process smooth and enjoyable?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Is your website easy to navigate? Can customers find what they are looking for in just a few clicks? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can you create content that helps your customers to make a decision, or helps them in other ways?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can you establish yourself as a guru in the automotive industry? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can you make your brand memorable and strengthen it? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are we paying attention to our analytics to figure out what people want more of and what isn\u2019t working so well? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Can we utilize split testing to get even better results? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Could we start email campaigns or social media campaigns to get better results?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The above is just a short idea of the questions you should be asking when you\u2019re trying to optimize your site, maintain branding, and gain and retain traffic with your<strong> car dealership marketing<\/strong>. These answers will help lay out the framework behind your chosen<strong> auto dealer marketing<\/strong> strategy. This also will help you to build authentic and relevant content for your audience to engage with, whether that\u2019s a blog post that you share on social, a picture of what you have to offer with a great caption, or even a video on YouTube explaining how a customer can choose their next vehicle. <\/span><\/p>\n<p><span style=\"font-weight: 400\">This is where you should start if you\u2019re looking to get more people to your website, so don\u2019t delay!<\/span><\/p>\n<h2><span style=\"font-weight: 400\">2. Where Do You Want To End Up?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you don\u2019t have clear goals for your dealership, you\u2019re not going to able to come up with a plan to hit them. It\u2019s as simple as that when it comes to your <strong>car dealership marketing<\/strong>. You can\u2019t be wishy washy about what you want to achieve, especially when you\u2019re coming up with an online strategy that could make all the difference. <\/span><\/p>\n<p><span style=\"font-weight: 400\">What does success look like to your organisation? Where would you like to be in a year, three years, five years from now? More questions, yes, but these questions will help you to come up with goals for your future and a solid plan for your<strong> auto dealer marketing<\/strong>. Here are some examples of what you might like to achieve: <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14994\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2018\/05\/25125351\/How-to-collect-sales-leads-for-car-dealers-with-Facebook-Dynamic-Ads.jpg\" alt=\"car dealership marketing\" width=\"1376\" height=\"588\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increase the visibility of your brand online by creating quality content that people want to engage with <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gain 10,000 social media followers in two years. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Consistently increase traffic by 50% in a year.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Bear in mind that the above are just examples, and what you want to achieve will be entirely unique to your dealership and <strong>car dealership marketing<\/strong> strategy. If you want to achieve more then make sure you put it out there. Write it down and write down how you will achieve it. What do you believe is possible for your business? Look at competitors if you can to figure out what your goals should be if you need help. Here are a few ways you could ensure you meet your goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create quality content by adding value to your audience &#8211; make an effort to share your expertise and ensure you put out quality content, rather than simply quantity when focusing on<strong> auto dealer marketing.<\/strong><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create social media campaigns and perhaps even competitions that will help you to gain followers across platforms. Posting consistently and at the right times is key.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pay more attention to your SEO and PPC when it comes to your website, ensuring you\u2019re targeting the right keywords to gain more targeted traffic. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keep people coming back to your website by giving them quality content and a stress free experience.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">3. Build An Accurate Buying Persona<\/span><\/h2>\n<p><span style=\"font-weight: 400\">So, if one thing has been made perfectly clear so far, it\u2019s that your audience is extremely important. You want them to choose to visit your site when it pops up for them in a search engine, you want them to remember it, and you want them to come back again. Eventually, you want them to take action on one of your offers. That\u2019s when you know you\u2019re getting your <strong>car dealership marketing<\/strong> right. However, if you\u2019re not targeting the right audience in the first place, you\u2019re not going to achieve any of that. People will simply visit your site and then leave right away if they have been mislead to believe that it\u2019s a site they needed to visit. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16252\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2018\/10\/04193311\/Buyer-persona.jpg\" alt=\"car dealership marketing\" width=\"596\" height=\"334\" \/><\/p>\n<p><span style=\"font-weight: 400\">A way to stop this from happening is to build accurate buying personas. This means doing market research, asking lots of questions, and carrying out extensive research on your current customers and ideal customers so you know as much about them as possible. This way, you\u2019ll get a better idea of their interests, behaviours, and their demographics. The information that you gather will help you to tailor content that will be far more successful at generating relevant traffic and keeping people coming back for more. In any industry, knowing exactly who your audience are is key &#8211; <strong>auto dealer marketing<\/strong> is no different.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can go as far as to make your own versions of your customers, and writing them down as if you\u2019re doing a character study. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are they male, female, or both?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How old are they?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What sort of cars do they like?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What do they want to read about cars\/driving\/the road? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How do they make purchasing decisions?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What times do they browse the web? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do they have a family, or are they in a relationship?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What do they consider important in a vehicle?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What do they consider important in a dealership?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Again, it\u2019s all about asking yourself the right questions so you can mould your dealership and brand into exactly what they want to see. <\/span><\/p>\n<h2><span style=\"font-weight: 400\">4. Content Is King<\/span><\/h2>\n<p><span style=\"font-weight: 400\">We already spoke about content to a degree, but it seriously needs to be emphasized just how important content is to your business and your <strong>auto dealer marketing strategy<\/strong>. <strong>Car dealership marketing<\/strong> strategies that haven\u2019t thought of a content plan may as well say goodbye to any results that they hoped to get. Yes, \u2018content is king\u2019 is a little cliche and you may have even read it numerous times by now if you\u2019ve been figuring out what to do for a while, but it\u2019s so true. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-16251\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2018\/10\/04193236\/buyer-persona-2.jpg\" alt=\"car dealership marketing\" width=\"723\" height=\"335\" \/><\/p>\n<p><span style=\"font-weight: 400\">You need to make sure you\u2019re creating the type of content that your audience want to see (which is why the previous step is so important). When you know who your audience are, you can get to work on creating content they are going to want to click on, read through, engage with, and perhaps even share with people that they know, or on their social media profiles. Here are a few things you should be considering when creating content for your<strong> auto dealer marketing<\/strong> strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What sort of questions do your audience want to know the answer to?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can you add value to the content you create by sharing your expertise?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can you make sure your audience engages with your content? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How can you make sure your content is shared across social media platforms? <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Where will you post content?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What sort of content will you create?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How often will you post content?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What times will you post content?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are there apps you can use to keep track of the content you post and ensure it is posted on time?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Creating high quality content is a must. You can create articles, videos, and even take pictures. Whatever you do, you must know the best times to post for each platform, and ensure you are consistent. Focus more on quality than quantity, though. Try to stay up to date with algorithms, as they change and can affect who sees your content. Don\u2019t forget to regularly check your analytics so you can work out what type of content your audience want to see more of. When you pay close attention to your analytics, you\u2019ll be able to tailor your<strong> auto dealer marketing<\/strong> perfectly. <\/span><\/p>\n<h2><span style=\"font-weight: 400\">Conclusion:<\/span><\/h2>\n<p><span style=\"font-weight: 400\">With the above 4 tips, you can improve your <strong>car dealership marketing<\/strong>, increase traffic, get more conversions, and strengthen your brand. Come up with your new <strong>auto dealer marketing<\/strong> plan now! <\/span><\/p>\n<p>Psss\u2026If you struggle to engage with your customers, check our\u00a0<a href=\"https:\/\/leadsbridge.com\/disruptive-forms\/\">online form builder<\/a>.<\/p>\n<p>This\u00a0brand-new technology uses\u00a0data enrichment\u00a0to collect more information about your audience, so that you can segment your leads and customers in order to send them the best content and offers they really want!<\/p>\n<p>Have a look to our video explainer to better understand how\u00a0<a href=\"https:\/\/leadsbridge.com\/disruptive-forms\/\">Disruptive Forms<\/a>\u00a0work.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=zRV4Nf-R0Z0<\/p>\n<div class=\"card card-ebook card--t2\" style=\"margin: auto\">\n  <a href=\"https:\/\/lp.leadsbridge.com\/the-black-book-of-lead-generation\"><img decoding=\"async\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2020\/04\/23164804\/black-book.png\" alt=\"Download Now The Black Book of Lead Generation\" width=\"800\" height=\"300\" style=\"border: none;\"><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you look at the automotive sector over the last decade, they haven&#8217;t made much of a move when it comes to the buying experience and new innovations. However, there are a few websites that turned up and began changing the game; We Buy Any Car is one, providing a smooth online experience that allows [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[68],"industry":[],"class_list":["post-16245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-automotive"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/4-tips-to-upgrade-your-car-dealership-marketing.jpg","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 tips to upgrade your car dealership marketing - LeadsBridge<\/title>\n<meta name=\"description\" content=\"The article outlines the increasing devotion to online shopping for high-end product and thus the need of evolving towards a more online consumer friendly experience- especially important for the car dealers as automotive industry tend to lessen their dependence to the retailer to go online themselves. 4 tips to have an optimized online site that retain traffic and maintain branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 tips to upgrade your car dealership marketing - LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"The article outlines the increasing devotion to online shopping for high-end product and thus the need of evolving towards a more online consumer friendly experience- especially important for the car dealers as automotive industry tend to lessen their dependence to the retailer to go online themselves. 4 tips to have an optimized online site that retain traffic and maintain branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-05T09:40:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-08T09:46:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/4-tips-to-upgrade-your-car-dealership-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Cirillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Cirillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/\"},\"author\":{\"name\":\"Mark Cirillo\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/561c8c411ab6561beeb358c057cfef49\"},\"headline\":\"4 tips to upgrade your car dealership marketing\",\"datePublished\":\"2018-10-05T09:40:59+00:00\",\"dateModified\":\"2021-11-08T09:46:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/\"},\"wordCount\":1760,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/4-tips-to-upgrade-your-car-dealership-marketing.jpg\",\"keywords\":[\"Automotive\"],\"articleSection\":[\"Nurturing and conversion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/\",\"name\":\"4 tips to upgrade your car dealership marketing - LeadsBridge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/4-tips-to-upgrade-your-car-dealership-marketing.jpg\",\"datePublished\":\"2018-10-05T09:40:59+00:00\",\"dateModified\":\"2021-11-08T09:46:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/561c8c411ab6561beeb358c057cfef49\"},\"description\":\"The article outlines the increasing devotion to online shopping for high-end product and thus the need of evolving towards a more online consumer friendly experience- especially important for the car dealers as automotive industry tend to lessen their dependence to the retailer to go online themselves. 4 tips to have an optimized online site that retain traffic and maintain branding.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/4-tips-to-upgrade-your-car-dealership-marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/4-tips-to-upgrade-your-car-dealership-marketing.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/4-tips-to-upgrade-your-car-dealership-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadsbridge.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 tips to upgrade your car dealership marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/\",\"name\":\"LeadsBridge\",\"description\":\"Official LeadsBridge Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadsbridge.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/561c8c411ab6561beeb358c057cfef49\",\"name\":\"Mark Cirillo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g\",\"caption\":\"Mark Cirillo\"},\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/author\\\/markcirillo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 tips to upgrade your car dealership marketing - LeadsBridge","description":"The article outlines the increasing devotion to online shopping for high-end product and thus the need of evolving towards a more online consumer friendly experience- especially important for the car dealers as automotive industry tend to lessen their dependence to the retailer to go online themselves. 4 tips to have an optimized online site that retain traffic and maintain branding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/","og_locale":"en_US","og_type":"article","og_title":"4 tips to upgrade your car dealership marketing - LeadsBridge","og_description":"The article outlines the increasing devotion to online shopping for high-end product and thus the need of evolving towards a more online consumer friendly experience- especially important for the car dealers as automotive industry tend to lessen their dependence to the retailer to go online themselves. 4 tips to have an optimized online site that retain traffic and maintain branding.","og_url":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/","og_site_name":"LeadsBridge","article_published_time":"2018-10-05T09:40:59+00:00","article_modified_time":"2021-11-08T09:46:24+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/4-tips-to-upgrade-your-car-dealership-marketing.jpg","type":"image\/jpeg"}],"author":"Mark Cirillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mark Cirillo","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/#article","isPartOf":{"@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/"},"author":{"name":"Mark Cirillo","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/561c8c411ab6561beeb358c057cfef49"},"headline":"4 tips to upgrade your car dealership marketing","datePublished":"2018-10-05T09:40:59+00:00","dateModified":"2021-11-08T09:46:24+00:00","mainEntityOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/"},"wordCount":1760,"commentCount":0,"image":{"@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/4-tips-to-upgrade-your-car-dealership-marketing.jpg","keywords":["Automotive"],"articleSection":["Nurturing and conversion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/","url":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/","name":"4 tips to upgrade your car dealership marketing - LeadsBridge","isPartOf":{"@id":"https:\/\/leadsbridge.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/#primaryimage"},"image":{"@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/4-tips-to-upgrade-your-car-dealership-marketing.jpg","datePublished":"2018-10-05T09:40:59+00:00","dateModified":"2021-11-08T09:46:24+00:00","author":{"@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/561c8c411ab6561beeb358c057cfef49"},"description":"The article outlines the increasing devotion to online shopping for high-end product and thus the need of evolving towards a more online consumer friendly experience- especially important for the car dealers as automotive industry tend to lessen their dependence to the retailer to go online themselves. 4 tips to have an optimized online site that retain traffic and maintain branding.","breadcrumb":{"@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/#primaryimage","url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/4-tips-to-upgrade-your-car-dealership-marketing.jpg","contentUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/4-tips-to-upgrade-your-car-dealership-marketing.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/leadsbridge.com\/blog\/4-tips-to-upgrade-your-car-dealership-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadsbridge.com\/"},{"@type":"ListItem","position":2,"name":"4 tips to upgrade your car dealership marketing"}]},{"@type":"WebSite","@id":"https:\/\/leadsbridge.com\/#website","url":"https:\/\/leadsbridge.com\/","name":"LeadsBridge","description":"Official LeadsBridge Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadsbridge.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/561c8c411ab6561beeb358c057cfef49","name":"Mark Cirillo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g","caption":"Mark Cirillo"},"url":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"}]}},"_links":{"self":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/16245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/comments?post=16245"}],"version-history":[{"count":1,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/16245\/revisions"}],"predecessor-version":[{"id":25163,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/16245\/revisions\/25163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media\/25700"}],"wp:attachment":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media?parent=16245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/categories?post=16245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/tags?post=16245"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/industry?post=16245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}