

{"id":17009,"date":"2024-12-06T08:02:00","date_gmt":"2024-12-06T08:02:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=17009"},"modified":"2024-12-06T14:38:23","modified_gmt":"2024-12-06T14:38:23","slug":"email-marketing-for-christmas","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/","title":{"rendered":"Christmas email marketing: 18 tips to generate more leads"},"content":{"rendered":"\n<p>Christmas is a time of re-connection, a holiday season that draws families and friends back together in celebration.&nbsp;<\/p>\n\n\n\n<p>As well as this, it is also an opportunity for businesses to reconnect with their existing customers and generate new leads in time for the gift-shopping frenzy that is about to ensue.&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-3c6dc5e9-1cf3-4b4e-bb64-7d13831e5ce0\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of Contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#0-benefits-of-christmas-email-marketing-campaigns>Benefits of Christmas email marketing campaigns<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#1-how-to-prepare-a-christmas-email-campaign>How to prepare a Christmas email campaign<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#2-1-reflect-on-past-campaigns>1. Reflect on past campaigns<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#3-2-plan-the-content>2. Plan the content<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#4-3-schedule-strategically>3. Schedule strategically<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#5-4-optimize-deliverability>4. Optimize deliverability<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#6-5-use-festive-design-and-personalization>5. Use festive design and personalization<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#7-18-christmas-email-marketing-campaign-ideas->18 Christmas email marketing campaign ideas &nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#8-1-include-segmentation>1. Include segmentation<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#9-2-encourage-social-engagement->2. Encourage social engagement&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#10-3-choose-a-timeframe>3.&nbsp;Choose a timeframe<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#11-when-to-start-sending-christmas-emails>When to start sending Christmas emails<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#12-a-pre-christmas->a. Pre-Christmas&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#13-b-christmas>b. Christmas<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#14-c-post-christmas->c. Post-Christmas&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#15-4-responsive-design->4.&nbsp;Responsive design&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#16-5-engaging-imagery>5. Engaging imagery<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#17-6-intriguing-subject-lines>6.&nbsp;Intriguing subject lines<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#18-7-compelling-copy>7.&nbsp;Compelling copy<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#19-8-converting-call-to-action>8.&nbsp;Converting call to action<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#20-9-build-subscriber-lists>9. Build subscriber lists<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#21-a-twelve-days-of-christmas-campaign>a. Twelve Days of Christmas campaign<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#22-b-activity-guide>b. &nbsp;Activity guide<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#23-10-online-advent-calendar>10. Online Advent Calendar<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#24-11-create-ab-split-testing>11.&nbsp;Create A\/B split testing<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#25-12-themed-campaigns>12. Themed Campaigns<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#26-13-b2b-holiday-email-ideas>13. B2B Holiday Email Ideas<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#27-evoke-a-sense-of-urgency>Evoke a sense of urgency<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#28-showcase-your-holiday-offerings>Showcase your holiday offerings<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#29-infuse-personalization-into-your-emails>Infuse personalization into your emails<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#30-14-interactive-holiday-cards>14. Interactive Holiday Cards<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#31-15-holiday-gift-guide>15. Holiday Gift Guide<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#32-16-christmas-newsletter>16. Christmas newsletter<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#33-17-cater-to-last-minute-shoppers>17. Cater to last-minute shoppers<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#34-18-promote-free-shipping-as-a-holiday-treat>18. Promote free shipping as a holiday treat<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#35-key-takeaways>Key takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>However, diversifying your business amongst a large crowd competing for the same audience&#8217;s attention can be an overwhelming challenge.&nbsp;<\/p>\n\n\n\n<p>Christmas email marketing is one of the most functional advertising tactics that you can use to break through the promotional overload, reaching more leads, more effectively.<\/p>\n\n\n\n<p>Throughout this article, you will gain a deeper understanding of how to curate an <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-automate-your-emails\/\">email campaign<\/a> that delivers value and drives leads, including examples that you can re-frame to enhance your marketing impact.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_637bad9729212\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Facebook Lead Ads with Mailchimp instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_637badce29213\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads with Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_637bae0529214\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/sendinblue\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo140.png\" alt=\"SendinBlue logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamlessly sync data between Facebook Lead Ads and SendinBlue\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-benefits-of-christmas-email-marketing-campaigns\">Benefits of Christmas email marketing campaigns<\/h2>\n\n\n\n<p>There are a plethora of reasons why employing this type of advertising campaign can be advantageous for your profit margin, with the most notable including the following;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased channel value&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Email ranks highly amongst all available marketing channels, with many businesses regarding it as a key player in acquiring a significant return on investment.&nbsp; The possibility of capturing lead interest with email marketing is much higher during the Christmas period, with <a href=\"https:\/\/moosend.com\/blog\/christmas-marketing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">two-thirds<\/a> of consumers paying greater attention to email campaigns during the holiday season.<\/p>\n\n\n\n<ul start=\"2\" class=\"wp-block-list\">\n<li>Higher conversion rate<\/li>\n<\/ul>\n\n\n\n<p>Conversion of emails during the holiday season is typically higher, as your audience possesses a greater purchasing intention. Accompanied by an enticing offer and an attractive layout, your business is more susceptible to converting leads into paying customers.&nbsp;<\/p>\n\n\n\n<ul start=\"3\" class=\"wp-block-list\">\n<li>Greater sales opportunity&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>More sales occur during the Christmas period than any other time of year, with people allocating greater budgets for gift shopping than any other occasion. This year, it is projected that consumer spending will increase by <a href=\"https:\/\/www.conference-board.org\/press\/consumer-holiday-spending-2024\">7.9%<\/a> this holiday season compared to 2023.&nbsp;<\/p>\n\n\n\n<p>Now that you have a greater awareness of the benefits of this marketing channel during this particular season, let\u2019s take a deeper look into how to execute a flawless Christmas <a href=\"https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/\">email marketing campaign<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-how-to-prepare-a-christmas-email-campaign\">How to prepare a Christmas email campaign<\/h2>\n\n\n\n<p>The holiday season is a golden opportunity for businesses to connect with customers and boost sales, and email marketing is the perfect way to capitalize on this festive spirit. To prepare a successful Christmas email campaign, follow these key steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-1-reflect-on-past-campaigns\">1. Reflect on past campaigns<\/h3>\n\n\n\n<p>Before crafting new emails, analyze the performance of your past holiday campaigns. Identify what worked well and what didn\u2019t by examining:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which products were top sellers last year?<\/li>\n\n\n\n<li>What promotions or discounts drove the most engagement?<\/li>\n\n\n\n<li>Which customer segments were most responsive?<br>Use this data to refine your approach and create targeted, high-impact campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-2-plan-the-content\">2. Plan the content<\/h3>\n\n\n\n<p>Your Christmas email content should resonate with the holiday theme while addressing your audience&#8217;s needs. Consider incorporating:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Special offers and discounts to encourage purchases.<\/li>\n\n\n\n<li>Gifting guides and wishlists to simplify shopping for customers.<\/li>\n\n\n\n<li>Festive imagery and messages to enhance engagement.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-3-schedule-strategically\">3. Schedule strategically<\/h3>\n\n\n\n<p>Timing is everything. Start sending emails after Black Friday or in early December to tap into holiday shopping momentum. Create a workflow with multiple touchpoints:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gift guides and wishlists<\/strong> in mid-November.<\/li>\n\n\n\n<li><strong>Promotions and discounts<\/strong> three weeks before Christmas.<\/li>\n\n\n\n<li><strong>Last-minute reminders<\/strong> a week before the holiday.<br>Don\u2019t forget post-Christmas emails to capture end-of-year sales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-4-optimize-deliverability\">4. Optimize deliverability<\/h3>\n\n\n\n<p>Ensure your emails land in inboxes, not spam folders. Authenticate your domain, follow email marketing best practices, and clean your mailing list to improve deliverability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-5-use-festive-design-and-personalization\">5. Use festive design and personalization<\/h3>\n\n\n\n<p>Create visually appealing emails with Christmas-themed designs and tailor content to your subscribers using personalization techniques. Include engaging subject lines, festive emojis, and clear call-to-action buttons to capture attention.<\/p>\n\n\n\n<p>By thoughtfully planning your Christmas email campaign, you can spread holiday cheer while driving sales and strengthening customer relationships.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-18-christmas-email-marketing-campaign-ideas-\">18 Christmas email marketing campaign ideas &nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-1-include-segmentation\">1. Include segmentation<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/\">Creating accurate segments<\/a> for your upcoming campaign is an imperative facet of achieving success with email marketing. This segmentation can be based on demographics, interests, or behaviors.&nbsp;<\/p>\n\n\n\n<p>By allocating the time to insightfully develop these sub-groups, you can ensure you are delivering content to the group that will truly experience its value. The more value you deliver, the higher your likelihood of conversion.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-2-encourage-social-engagement-\">2. Encourage social engagement&nbsp;<\/h3>\n\n\n\n<p>Social media is a powerful tool that you can weave into your email campaign to maximize engagement and boost brand visibility. By combining the power of both of these tools, you can experience a substantial increase in <a href=\"https:\/\/leadsbridge.com\/blog\/lead-generation-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_637bb06829215\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline workflows between Facebook Lead Ads and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_637bb0b729216\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-grabber\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo45.png\" alt=\"Email Grabber logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Facebook Lead Ads with Email Grabber\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65788ee32e1b5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/welcome-email\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo172.png\" alt=\"Welcome Email logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and Welcome Email\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65788f212e1b6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and ActiveCampaign\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65788f4e2e1b7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/getresponse\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo60.png\" alt=\"GetResponse logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and GetResponse\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Consider prompting prospects within your email to undertake an action on the company&#8217;s social platforms. This may be as simple as entering a competition via an <a href=\"https:\/\/leadsbridge.com\/blog\/build-email-list-on-facebook\/\">Instagram<\/a> page.&nbsp;<\/p>\n\n\n\n<p>One of the main Christmas email marketing examples of this action is Postable. The designer card company released a holiday newsletter, encouraging leads to vote for their favorite card design via the company\u2019s Instagram to be in with a chance to win $150 worth of cards.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"409\" height=\"800\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/social-media-campaign.gif\" alt=\"Postable social media campaign example\" class=\"wp-image-39040\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.contactpigeon.com\/holiday-newsletter-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"10-3-choose-a-timeframe\">3.&nbsp;Choose a timeframe<\/h3>\n\n\n\n<p>Timing is crucial when it comes to campaign success, as the efficacy of your efforts is dependent upon the relationship that you have built with your leads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"11-when-to-start-sending-christmas-emails\">When to start sending Christmas emails<\/h4>\n\n\n\n<p>It is best practice to divide your email campaign into three specific stages, which are as follows:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"12-a-pre-christmas-\">a. Pre-Christmas&nbsp;<\/h5>\n\n\n\n<p>Every business should aim to begin their Christmas <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-automate-your-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;email marketing<\/a> campaigns within the first week of November. Approximately&nbsp; <a href=\"https:\/\/www.statista.com\/statistics\/243495\/period-when-us-consumers-began-shopping-for-the-holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">45%<\/a> of people tend to purchase their gifts this month, seeking to avoid the rush of last-minute panic buying.&nbsp;<\/p>\n\n\n\n<p>This is an opportune time to begin a steady influx of gift guides and wish lists, showcasing your broad product offering. Sending your emails early means that you have less competition to fight against in the consumer\u2019s inbox, keeping your products fresh in their mind.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"607\" height=\"563\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/hunting-for-george-christmas-email-template.png\" alt=\"Smiles Davis email marketing for Christmas example\" class=\"wp-image-39041\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/hunting-for-george-christmas-email-template.png 607w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/hunting-for-george-christmas-email-template-300x278.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/reallygoodemails.com\/emails\/smiles-davis-your-winter-wishlist-awaits\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\" id=\"13-b-christmas\">b. Christmas<\/h5>\n\n\n\n<p>This is the point in the season, two to three weeks before Christmas, when we are aiming directly for the sale. If you have sufficiently <a href=\"https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/\">nurtured your leads<\/a> with personalized content in the run-up to this period, achieving the final conversion should be a somewhat easier task.&nbsp;<\/p>\n\n\n\n<p>To secure these purchases, it would be wise to consider including a discount code on products that they have displayed interest in or another form of promotional offer.&nbsp;<\/p>\n\n\n\n<p>For the last-minute shoppers, you can include a Christmas Eve email that links to an in-store discount.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"477\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/mail-1-477x1024.gif\" alt=\"Rifle Raper email marketing for Christmas example\" class=\"wp-image-39042\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/mail-1-477x1024.gif 477w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/mail-1-140x300.gif 140w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/mail-1-768x1650.gif 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/mail-1-715x1536.gif 715w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/rifle-paper-co\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\" id=\"14-c-post-christmas-\">c. Post-Christmas&nbsp;<\/h5>\n\n\n\n<p>If you think that the passing of Christmas signifies the end of your campaign, you would be incorrect.&nbsp;<\/p>\n\n\n\n<p>This period affords your business the chance to show appreciation for your customers by offering New Year\u2019s sale discounts, and access to pre-sales or alternative promotions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This gesture remains in the customer\u2019s mind and can incline them to continue purchasing from your business long into the future.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"693\" height=\"785\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/12\/lord-taylor-ny.png\" alt=\"Lord Taylor email marketing for Christmas example\" class=\"wp-image-39044\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/12\/lord-taylor-ny.png 693w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/12\/lord-taylor-ny-265x300.png 265w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/emaildesign.beefree.io\/new-year-email-design-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"15-4-responsive-design-\">4.&nbsp;Responsive design&nbsp;<\/h3>\n\n\n\n<p>The design and layout of Christmas email campaigns are hugely influential on lead interaction.&nbsp;<\/p>\n\n\n\n<p>Whilst they should reflect the theme of the holiday season, it is important that they are visually easy to process and free from unnecessary, distracting elements.&nbsp;<\/p>\n\n\n\n<p>Additionally, communications should be fully responsive. This means that your emails should display perfectly across all devices. This is particularly important as <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats#mobile\" target=\"_blank\" rel=\"noreferrer noopener\">41%<\/a> of email views come from mobile devices, followed by 39% on desktop.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-5-engaging-imagery\">5. Engaging imagery<\/h3>\n\n\n\n<p>Including engaging imagery within your Christmas email marketing campaign can capture lead interest in ways that text simply cannot. Visuals should be used to solidify your message, enhancing your marketing efforts.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.e-shot.net\/insights\/blog\/effective-use-of-imagery-in-email#:~:text=Images%20are%20more%20memorable&amp;text=10%25%20of%20what%20they%20hear,better%20than%20the%20written%20language.\">40%<\/a> of people are more responsive to imagery than plain text, making this a non-negotiable aspect of your email.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"797\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/9-Email-Newsletter-from-Terrain.jpeg\" alt=\"Terrain email marketing for Christmas example\" class=\"wp-image-39045\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/9-Email-Newsletter-from-Terrain.jpeg 600w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/9-Email-Newsletter-from-Terrain-226x300.jpeg 226w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/designmodo.com\/christmas-email-newsletters\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"17-6-intriguing-subject-lines\">6.&nbsp;Intriguing subject lines<\/h3>\n\n\n\n<p>The average consumer has an inbox bursting at the seams with promotional communications, so how do you differentiate yourself during the busiest commercial season?<\/p>\n\n\n\n<p>A powerful subject line.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/financesonline.com\/email-subject-line-statistics\/\">64%<\/a> of recipients will decide to open an email based on the subject line alone. Therefore, it is essential that your emails are armed with headlines of 50-60 characters that pique lead interest.&nbsp;<\/p>\n\n\n\n<p>Here are some great examples of Christmas email subject lines that can increase your <a href=\"https:\/\/hunter.io\/blog\/how-to-know-if-someone-read-your-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">open rate<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We\u2019re feeling merry. Get 25% off your order!<\/li>\n\n\n\n<li>Final countdown! Christmas sale ends in 24 hours!&nbsp;<\/li>\n\n\n\n<li>Last-minute Christmas discounts<\/li>\n\n\n\n<li>Grab this magical offer before it melts away!<\/li>\n\n\n\n<li>The perfect Christmas gift this year<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-7-compelling-copy\">7.&nbsp;Compelling copy<\/h3>\n\n\n\n<p>The <a href=\"http:\/\/www.brafton.co.uk\/full-service-email-marketing\/email-campaign-management-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">content of your email marketing<\/a> should be as informative as it is interesting. Therefore, you should prioritize adding value to ensure leads are taking the desired action brought about within your email, be it a subscription or use of a discount.&nbsp;<\/p>\n\n\n\n<p>The copy used to convey your message bears great influence over how long you can maintain a customer\u2019s interest. Consider keeping text concise and readable, eliminating long blocks of text that offer no purpose.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/yellowbox-1.png\" alt=\"\" class=\"wp-image-39105\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/yellowbox-1.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/yellowbox-1-225x300.png 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.mailcharts.com\/holiday-email-marketing\/christmas\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Adding personalizations, such as the lead name, is an alternative way of boosting engagement and driving greater conversions. According to a study carried out by Dynamic Yield Research, <a href=\"https:\/\/www.dynamicyield.com\/files\/research\/state-of-personalization-in-email.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">62.6%<\/a> of consumers feel more inclined to respond to a personalized message from a brand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-8-converting-call-to-action\">8.&nbsp;Converting call to action<\/h3>\n\n\n\n<p>Effective call-to-action buttons are an integral aspect of the DNA of all successful Christmas email campaigns. They can be the final prompt needed to elicit a response that secures a conversion.&nbsp;<\/p>\n\n\n\n<p>When deciding which CTA\u2019s to include, remember to remain clear in your instructions to the lead. These buttons must reflect the exact action that you want them to take.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are some examples that you can use as inspiration:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send Me Christmas Specials Now!<\/li>\n\n\n\n<li>Claim your coupon&nbsp;<\/li>\n\n\n\n<li>Order now!<\/li>\n\n\n\n<li>Shop holiday deals<\/li>\n\n\n\n<li>Save today!<\/li>\n\n\n\n<li>Apply discount!<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"765\" height=\"630\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Christmas-Message-for-Emails_Cut-Prices-Big.png\" alt=\"Crello email marketing for Christmas example\" class=\"wp-image-39047\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Christmas-Message-for-Emails_Cut-Prices-Big.png 765w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Christmas-Message-for-Emails_Cut-Prices-Big-300x247.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/stripo.email\/blog\/best-design-ideas-make-christmas-email-campaign-remarkable\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"20-9-build-subscriber-lists\">9. Build subscriber lists<\/h3>\n\n\n\n<p>Building your subscriber list before the holiday season is a great way to increase the visibility of your Christmas email marketing campaign. The two most effective ways to do this are as follows;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"21-a-twelve-days-of-christmas-campaign\">a. Twelve Days of Christmas campaign<\/h4>\n\n\n\n<p>This theme is a fantastic tactic for capturing lead intrigue, offering twelve days of twelve promotions on popular products. Incentivizing the shopping experience can incline customers to convert, as they are searching for the best offers to avail of.&nbsp;<\/p>\n\n\n\n<p>Christmas email marketing examples of this strategy include brands such as Magnolia, as seen below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"543\" height=\"677\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Chronos-Brand-Presence-1.jpeg\" alt=\"Magnolia email marketing for Christmas example\" class=\"wp-image-39048\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Chronos-Brand-Presence-1.jpeg 543w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Chronos-Brand-Presence-1-241x300.jpeg 241w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/chronos.agency\/holiday-email-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"22-b-activity-guide\">b. &nbsp;Activity guide<\/h4>\n\n\n\n<p>Many people are in search of unique activities to partake in during the festive season, both with friends and family. By creating an activity guide of events suitable to your <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">target audience<\/a>, you can offer something of value to a customer.&nbsp;<\/p>\n\n\n\n<p>If your business is situated in a shopping center or commercial village, where festive activities and events usually take place before Christmas, you can include a visit to your store within the activity list. You can further entice the customer by offering a special discount available to email customers only.&nbsp;<\/p>\n\n\n\n<p>This way, you are encouraging your leads to interact with your business whilst their purchase intent is the highest. If you offer a positive experience, your brand will be at the forefront of their mind when it comes time to gift shop.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-10-online-advent-calendar\">10. Online Advent Calendar<\/h3>\n\n\n\n<p>The online Advent Calendar is a creative, seasonal take on the classic giveaway structure.<\/p>\n\n\n\n<p>Once a lead has registered for the Advent Calendar through your social media advert or website, they will receive a new discount, article, or gift guide via email every day until Christmas week.<\/p>\n\n\n\n<p>This strategy enables your business to get creative, using different tactics, designs, and incentives to <a href=\"https:\/\/leadsbridge.com\/blog\/101-tactics-to-put-wings-on-your-lead-generation-and-watch-it-take-flight\/\" target=\"_blank\" rel=\"noreferrer noopener\">generate new leads<\/a>. When a subscriber knows they will receive valuable content, they are more inclined to engage with your communication. Therefore, this marketing strategy can positively impact your open and click rates.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"24-11-create-ab-split-testing\">11.&nbsp;Create A\/B split testing<\/h3>\n\n\n\n<p>Given the timeframe of early November to mid-December, you have a substantial window that you can use to fine-tune your <a href=\"https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">email campaign<\/a> and decipher which elements work best.&nbsp;<\/p>\n\n\n\n<p>The most effective, actionable way to do this is by partaking in rigorous A\/B testing.<\/p>\n\n\n\n<p>Within an A\/B test, you can set two variants of an email and send each of them to two small percentages of the total recipients. The A-version is sent to half of the test group, while the other half receives the B-version.&nbsp;<\/p>\n\n\n\n<p>The result, typically measured according to opens or clicks, determines the winning version. You may choose to A\/B test your subject lines, CTA\u2019s, visuals, color palette, or email length.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/AB-test-email-1024x616.png\" alt=\"AB test email\" class=\"wp-image-39049\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/AB-test-email-1024x616.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/AB-test-email-300x180.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/AB-test-email-768x462.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/AB-test-email.png 1147w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"25-12-themed-campaigns\">12. Themed Campaigns<\/h3>\n\n\n\n<p>Many companies often alter the appearance of their social media or websites to reflect a more festive theme. The same can, and should, be done for email.&nbsp;<\/p>\n\n\n\n<p>Templates reflective of the holiday season attract greater attention amongst leads, exposing your business to increased traffic and higher conversions. An Optin Monster customer used this technique and experienced a <a href=\"https:\/\/optinmonster.com\/case-study-how-cloudways-increased-trials-120-using-holiday-marketing\/\">120% increase in free trial subscriptions<\/a>.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_637bc0172921a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/optin-monster\/infobip\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo392.png\" alt=\"{\"id\":392,\"name\":\"Optin Monster\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo392.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo392.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo392.png\",\"slug\":\"optin-monster\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo417.png\" alt=\"Infobip logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect {&#8220;id&#8221;:392,&#8221;name&#8221;:&#8221;Optin Monster&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo392.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo392.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo392.png&#8221;,&#8221;slug&#8221;:&#8221;optin-monster&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:0} with Infobip\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_637e315068724\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/optin-monster\/salesforce-marketing-cloud\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo392.png\" alt=\"{\"id\":392,\"name\":\"Optin Monster\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo392.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo392.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo392.png\",\"slug\":\"optin-monster\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo50.png\" alt=\"Salesforce\u00ae Marketing Cloud logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically sync your leads with the {&#8220;id&#8221;:392,&#8221;name&#8221;:&#8221;Optin Monster&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo392.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo392.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo392.png&#8221;,&#8221;slug&#8221;:&#8221;optin-monster&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:0} + Salesforce\u00ae Marketing Cloud integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/optin-monster\/\">Explore the full range of Optin Monster integrations offered by LeadsBridge.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"26-13-b2b-holiday-email-ideas\">13. B2B Holiday Email Ideas<\/h3>\n\n\n\n<p>Approaching the festive season, businesses are intensifying their marketing efforts to optimize their Q4 2024 revenue. For <a href=\"https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/\">B2B companies<\/a>, email marketing remains a cost-effective and potent tool to attract and engage potential customers amid the holiday cheer. This article aims to provide innovative B2B holiday email ideas that will enable you to establish a meaningful connection with your target audience and elevate your sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"27-evoke-a-sense-of-urgency\">Evoke a sense of urgency<\/h4>\n\n\n\n<p>Prompting action from your prospects is effectively achieved by instilling a sense of urgency in your emails. Utilize phrases such as &#8220;limited time offer&#8221; or &#8220;while stocks last&#8221; to spur your recipients into swift action. Additionally, consider offering time-sensitive incentives like early-bird discounts or complimentary shipping for orders placed before a specified date.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"28-showcase-your-holiday-offerings\">Showcase your holiday offerings<\/h4>\n\n\n\n<p>In a market saturated with holiday promotions, it becomes crucial to distinguish your deals from the competition. Instead of merely presenting discounts, present your clients with an irresistible value proposition. This could take the form of a unique bundle package or a holiday-themed service bundle that aligns seamlessly with their business requirements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"29-infuse-personalization-into-your-emails\">Infuse personalization into your emails<\/h4>\n\n\n\n<p>Digital marketing thrives on personalization, and the holiday season is no exception. Address your recipients by their names, reference their businesses, and include a personalized message resonating with the season&#8217;s spirit. This personalized touch will convey value and appreciation, fostering a stronger connection with your B2B prospects.<\/p>\n\n\n\n<p>By incorporating these innovative B2B holiday email ideas, you can distinguish your business from competitors, boost sales, and forge an indelible connection with your target audience.&nbsp;<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"30-14-interactive-holiday-cards\">14. Interactive Holiday Cards<\/h3>\n\n\n\n<p>Holiday cards have been a tradition for generations, and it&#8217;s no secret that they&#8217;re a powerful marketing tool during the Christmas season. But have you considered adding an interactive element to your holiday cards? Interactive holiday cards are revolutionizing the way businesses promote themselves during the festive period, and here&#8217;s why:<\/p>\n\n\n\n<p>1. Higher Engagement Rates: Interactive holiday cards are far more engaging than traditional cards. These cards are designed to grab the recipient&#8217;s attention and hold it for longer. This increased engagement leads to higher open and click-through rates, making them an ideal tool for generating leads.<\/p>\n\n\n\n<p>2. Brand Awareness: Interactive holiday cards are a great way to increase brand awareness during the festive season. These cards could be designed with your brand&#8217;s unique selling point in mind, providing a subtle reminder of your business to your recipients.<\/p>\n\n\n\n<p>3. Personalization: Traditional cards can be personalized with a handwritten message, but interactive holiday cards take personalization to a whole new level. These cards come with various interactive features, such as games, quizzes, videos, and more, providing your recipients with an unforgettable, personalized experience.<\/p>\n\n\n\n<p>4. Cost-Effective: Printed cards can be costly, especially when ordering in bulk. Interactive holiday cards can be created and sent via email, eliminating the cost of printing and postage. This makes them an excellent cost-effective alternative to traditional cards.<\/p>\n\n\n\n<p>5. Data Collection: Interactive holiday cards provide an opportunity to collect valuable data from your recipients, such as email addresses, preferences, and interests. This data can be used to inform future marketing campaigns and improve your overall strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/rHCyniCUi9VddAwTo3SSr1quVXCapB65DPyHInihxhFRyvoTpo_SLIpXP79B74Z3FvAlAlIifOViWtynEDaYDwja2DOd45OPture15zwrVW0biGeIKTQqYc_pB3G7Q_xkUvAbK_3GCulOTXHpRTm0o8\" alt=\"Interactive holiday card example\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/www.jacquielawson.com\/card\/gnome-noel\/3550820\">Jacquie Lawson<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"31-15-holiday-gift-guide\">15. Holiday Gift Guide<\/h3>\n\n\n\n<p>The holiday gift guide is an essential part of Christmas email marketing campaigns across a variety of industries.&nbsp;<\/p>\n\n\n\n<p>This strategic content piece addresses the main pain point of the festive season &#8211; the difficulty of finding the perfect gift for a loved one. Holiday gift guides provide leads with a range of products that can be categorized according to recipient or budget, making the decision process easier for the buyer.&nbsp;<\/p>\n\n\n\n<p>These are also a smart way to showcase your product bringing consumer attention to some of your most popular, and less-known products alike.&nbsp;<\/p>\n\n\n\n<p>Society6 provided a great example of how to use holiday gift guides to your advantage, which you can see below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"702\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Holiday-gift-guides-702x1024.jpg\" alt=\"Holiday gift guides\" class=\"wp-image-39095\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Holiday-gift-guides-702x1024.jpg 702w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Holiday-gift-guides-206x300.jpg 206w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Holiday-gift-guides.jpg 712w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/blog.mailup.com\/2017\/11\/holiday-gift-guide\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"32-16-christmas-newsletter\">16. Christmas newsletter<\/h3>\n\n\n\n<p>An alternative to the gift guide, holiday newsletters are a popular inclusion of many email campaigns.<\/p>\n\n\n\n<p>This highly visual content is used to capture lead interest through engaging imagery, educational articles, and other valuable features, including discounts. One of the most notable Christmas newsletter ideas is to include gamification where possible, as a means of boosting engagement and driving lead generation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/winter-sale.png\" alt=\"An example of a Christmas newsletter\" class=\"wp-image-39099\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/winter-sale.png 757w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/winter-sale-222x300.png 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.maildesigner365.com\/winter-sale-html-email-template\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"33-17-cater-to-last-minute-shoppers\">17. Cater to last-minute shoppers<\/h3>\n\n\n\n<p>The holiday season is a whirlwind of activities, and many customers find themselves scrambling for gifts at the last minute. Tap into this urgency by offering exclusive last-minute deals in your Christmas email campaigns. Highlight products that make perfect last-minute gifts and emphasize fast or guaranteed delivery options to ease their worries. Pair this with a countdown timer to create a sense of urgency and motivate swift action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"34-18-promote-free-shipping-as-a-holiday-treat\">18. Promote free shipping as a holiday treat<\/h3>\n\n\n\n<p>Free shipping is a game-changer during the holiday season. A recent trend shows that <a href=\"https:\/\/www.speedcommerce.com\/insights\/the-psychology-of-free-shipping\/\"><strong>90%<\/strong><\/a><strong> of customers consider free shipping the most enticing incentive for online shopping<\/strong>. Use this to your advantage by prominently advertising free shipping in your Christmas email campaigns. Make it the focal point of your messaging to stand out from competitors and encourage more conversions. A festive subject line like \u201cFree Shipping for All Your Holiday Gifts \ud83c\udf81\u201d can draw attention and drive clicks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"35-key-takeaways\">Key takeaways<\/h2>\n\n\n\n<p>Christmas is one of the busiest times of the year for any business, and it is easy to become overwhelmed with the pressure to yield huge profits.&nbsp;<\/p>\n\n\n\n<p>It is important to remember that your Christmas email marketing campaign should be tailored to achieve your specific goals and objectives, whether that be greater profit, better brand visibility, or increased lead generation.&nbsp;<\/p>\n\n\n\n<p>No matter the goal, there is a holiday email tactic that you can spin to your advantage.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/email-marketing\/\">Discover LeadsBridge\u2019s extensive range of email marketing integrations<\/a>.<\/p>\n\n\n<div class=\"lb-banner lb-banner-41337\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/a-guide-to-marketing-automation-with-leadsbridge\/\" title=\"\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Christmas is a time of re-connection, a holiday season that draws families and friends back together in celebration.&nbsp; As well as this, it is also an opportunity for businesses to reconnect with their existing customers and generate new leads in time for the gift-shopping frenzy that is about to ensue.&nbsp; However, diversifying your business amongst [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":39115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[92],"industry":[],"class_list":["post-17009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-email-marketing"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Cover-Blog-23Nov.png","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing for Christmas: 18 tips to generate more leads<\/title>\n<meta name=\"description\" content=\"Learn how to set up an email marketing campaign for Christmas that really works. Get tips on how to increase lead generation, with examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing for Christmas: 18 tips to generate more leads\" \/>\n<meta property=\"og:description\" content=\"Learn how to set up an email marketing campaign for Christmas that really works. Get tips on how to increase lead generation, with examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-06T08:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-06T14:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Cover-Blog-23Nov.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Cirillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Cirillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/\"},\"author\":{\"name\":\"Mark Cirillo\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/561c8c411ab6561beeb358c057cfef49\"},\"headline\":\"Christmas email marketing: 18 tips to generate more leads\",\"datePublished\":\"2024-12-06T08:02:00+00:00\",\"dateModified\":\"2024-12-06T14:38:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/\"},\"wordCount\":3129,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Cover-Blog-23Nov.png\",\"keywords\":[\"Email marketing\"],\"articleSection\":[\"Lead acquisition\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/\",\"name\":\"Email marketing for Christmas: 18 tips to generate more leads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Cover-Blog-23Nov.png\",\"datePublished\":\"2024-12-06T08:02:00+00:00\",\"dateModified\":\"2024-12-06T14:38:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/561c8c411ab6561beeb358c057cfef49\"},\"description\":\"Learn how to set up an email marketing campaign for Christmas that really works. Get tips on how to increase lead generation, with examples.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Cover-Blog-23Nov.png\",\"contentUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Cover-Blog-23Nov.png\",\"width\":2401,\"height\":1256,\"caption\":\"Email marketing ideas for Christmas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/email-marketing-for-christmas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadsbridge.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Christmas email marketing: 18 tips to generate more leads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/\",\"name\":\"LeadsBridge\",\"description\":\"Official LeadsBridge Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadsbridge.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/561c8c411ab6561beeb358c057cfef49\",\"name\":\"Mark Cirillo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g\",\"caption\":\"Mark Cirillo\"},\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/author\\\/markcirillo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketing for Christmas: 18 tips to generate more leads","description":"Learn how to set up an email marketing campaign for Christmas that really works. Get tips on how to increase lead generation, with examples.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/","og_locale":"en_US","og_type":"article","og_title":"Email marketing for Christmas: 18 tips to generate more leads","og_description":"Learn how to set up an email marketing campaign for Christmas that really works. Get tips on how to increase lead generation, with examples.","og_url":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/","og_site_name":"LeadsBridge","article_published_time":"2024-12-06T08:02:00+00:00","article_modified_time":"2024-12-06T14:38:23+00:00","og_image":[{"width":2401,"height":1256,"url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Cover-Blog-23Nov.png","type":"image\/png"}],"author":"Mark Cirillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mark Cirillo","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#article","isPartOf":{"@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/"},"author":{"name":"Mark Cirillo","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/561c8c411ab6561beeb358c057cfef49"},"headline":"Christmas email marketing: 18 tips to generate more leads","datePublished":"2024-12-06T08:02:00+00:00","dateModified":"2024-12-06T14:38:23+00:00","mainEntityOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/"},"wordCount":3129,"commentCount":0,"image":{"@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Cover-Blog-23Nov.png","keywords":["Email marketing"],"articleSection":["Lead acquisition"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/","url":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/","name":"Email marketing for Christmas: 18 tips to generate more leads","isPartOf":{"@id":"https:\/\/leadsbridge.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#primaryimage"},"image":{"@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Cover-Blog-23Nov.png","datePublished":"2024-12-06T08:02:00+00:00","dateModified":"2024-12-06T14:38:23+00:00","author":{"@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/561c8c411ab6561beeb358c057cfef49"},"description":"Learn how to set up an email marketing campaign for Christmas that really works. Get tips on how to increase lead generation, with examples.","breadcrumb":{"@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#primaryimage","url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Cover-Blog-23Nov.png","contentUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/11\/Cover-Blog-23Nov.png","width":2401,"height":1256,"caption":"Email marketing ideas for Christmas"},{"@type":"BreadcrumbList","@id":"https:\/\/leadsbridge.com\/blog\/email-marketing-for-christmas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadsbridge.com\/"},{"@type":"ListItem","position":2,"name":"Christmas email marketing: 18 tips to generate more leads"}]},{"@type":"WebSite","@id":"https:\/\/leadsbridge.com\/#website","url":"https:\/\/leadsbridge.com\/","name":"LeadsBridge","description":"Official LeadsBridge Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadsbridge.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/561c8c411ab6561beeb358c057cfef49","name":"Mark Cirillo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/356db590e2114a6df9538994cafd7fbf2b392dc1dbf1ed84a3abdaa66915e6f4?s=96&d=mm&r=g","caption":"Mark Cirillo"},"url":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"}]}},"_links":{"self":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/17009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/comments?post=17009"}],"version-history":[{"count":70,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/17009\/revisions"}],"predecessor-version":[{"id":48312,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/17009\/revisions\/48312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media\/39115"}],"wp:attachment":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media?parent=17009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/categories?post=17009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/tags?post=17009"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/industry?post=17009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}