{"id":18618,"date":"2022-04-29T06:00:00","date_gmt":"2022-04-29T06:00:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=18618"},"modified":"2023-02-24T13:54:29","modified_gmt":"2023-02-24T13:54:29","slug":"the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/","title":{"rendered":"The importance of lead nurturing in your marketing strategy: 6 lead nurturing best practices"},"content":{"rendered":"\n<p><strong>Any of the lead nurturing campaigns drive results<\/strong> for businesses that do it well. The general practice of nurturing the interests in leads allows you to build and maintain relationships with prospects until they can trust you enough to do business with you. The truth is, <a href=\"https:\/\/www.ventureharbour.com\/20-insightful-lead-nurturing-statistics-charts\/\">96% of visitors who come to your website are not ready to buy yet.<\/a> So having a solid lead nurturing campaign fills this gap and helps you convert more visitors into customers.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-c9cbfde6-8947-4224-a5de-615d24db8a09\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#0-what-is-a-lead-nurturing-campaign>What is a lead nurturing campaign?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#1-lead-nurturing-best-practices>Lead nurturing best practices<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#2-1-lead-nurturing-best-practice-invest-in-automated-email-marketing>1. Lead nurturing best practice: Invest in automated email marketing<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#3-2-lead-nurturing-best-practice-use-multiple-touches>2. Lead nurturing best practice: Use multiple touches<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#4-3-lead-nurturing-best-practice-use-multi-channel-lead-nurturing>3. Lead nurturing best practice: Use multi-channel lead nurturing<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#5-a-dynamic-website-content>a) Dynamic website content<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#6-b-retargeting-ads>b) Retargeting Ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#7-c-social-media-monitoring>c) Social media monitoring<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#8-d-mobile-marketing-automation>d) Mobile Marketing automation<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#9-4-lead-nurturing-best-practice-score-your-leads>4. Lead nurturing best practice: Score your leads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#10-5-lead-nurturing-best-practice-curating-your-lead-nurturing-strategy>5. Lead nurturing best practice: Curating your lead nurturing strategy<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#11-6-lead-nurturing-best-practice-choose-the-best-lead-nurturing-software>6. Lead nurturing best practice: choose the best lead nurturing software<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#12-lead-nurturing-benefits>Lead nurturing benefits<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/#13-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In this article will discuss how you can run successful lead nurturing campaigns. In addition, you will learn about tools and integrations you need to focus marketing and communication efforts on the needs of prospects, such as:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bb605b97ab\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/facebook-lead-ads\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"{\"id\":370,\"name\":\"Facebook Lead Ads\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png\",\"slug\":\"facebook-lead-ads\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your lead nurturing campaigns with Facebook Lead Ads integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bb677b97ac\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"{\"id\":1081,\"name\":\"TikTok Lead Generation\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1081.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1081.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1081.png\",\"slug\":\"tiktok-lead-generation\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically nurture the leads generated from your TikTok Lead Ads campaigns\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-a-lead-nurturing-campaign\">What is a lead nurturing campaign?<\/h2>\n\n\n\n<p>A lead nurturing campaign is essentially <strong>an automated email follow-up series created to move your leads through the sales funnel <\/strong>while keeping them engaged and informed about your company and products. Most lead nurturing campaigns are made up of a series of emails sent over the course of weeks. These emails usually contain informative content, call-to-action, and a free <a href=\"https:\/\/mysignature.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">email signature<\/a> at the bottom that guides your leads towards conversion.&nbsp;<\/p>\n\n\n\n<p>Here are some statistics to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Companies that are superior at lead nurturing <a href=\"https:\/\/www.tami.co.uk\/lead-nurturing\/\">generate 50% more sales leads and at 33% lower cost (per lead).<\/a><\/li>\n\n\n\n<li>Targeting users with content relevant to their position throughout the sales funnel <a href=\"https:\/\/www.ventureharbour.com\/20-insightful-lead-nurturing-statistics-charts\/\">results in 72% higher conversion rates<\/a>.<\/li>\n\n\n\n<li>Nurtured leads experience a <a href=\"https:\/\/www.giosg.com\/blog\/nurture-leads-in-ecommerce\">23% shorter sales cycle.<\/a><\/li>\n<\/ul>\n\n\n\n<p>Read this guide to learn everything you need to know about<a href=\"https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/\"> Email lead nurturing.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-lead-nurturing-best-practices\">Lead nurturing best practices<\/h2>\n\n\n\n<p>Here are four lead nurturing best practices that will help you convert more customers into leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-1-lead-nurturing-best-practice-invest-in-automated-email-marketing\">1. Lead nurturing best practice: Invest in automated email marketing<\/h3>\n\n\n\n<p>The benefits of automation are spoken everywhere these days, but how can automated email marketing really help you?<\/p>\n\n\n\n<p>In practice, automated email marketing enables you to <strong>send out emails to leads and customers based on a set of triggers you define<\/strong>. It is one of<strong> <\/strong>the<strong> <\/strong>lead nurturing best practices that lets you streamline your communication with your users through automation. There are two types of automated including <strong>event-based trigger emails and drip feed email content.<\/strong><\/p>\n\n\n\n<p>Trigger emails are triggered by users&#8217; behavior on your website, such as form filling, page views, responding to CTAs, clicks, etc. Examples are welcome emails, abandoned cart emails, milestone emails, and rewarding emails. Check out these integrations for streamlining your email campaigns for free:\u00a0<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bb74ab97ad\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/welcome-email\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo172.png\" alt=\"Welcome Email logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data sync between Facebook Lead Ads and Welcome Email\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Drip feed automated emails are emails delivered to users sequentially over a period of time.<\/p>\n\n\n\n<p>In today&#8217;s competitive world, marketing largely relies on timely actions. So automation is integral to the success of your <strong>lead nurturing campaign.&nbsp;<\/strong><\/p>\n\n\n\n<p>Did you know that automated email messages generate <a href=\"https:\/\/www.martechalliance.com\/stories\/email-marketing-stats-and-trends-for-2022\">a 70.5 % higher open rate and a 152% higher click<\/a> than your ordinary marketing messages?<\/p>\n\n\n\n<p>Here is an example of an automated welcome message from LeadsBridge&#8217;s<strong> lead nurturing campaign<\/strong>. When visitors sign up for the free e-book <a href=\"https:\/\/lp.leadsbridge.com\/the-complete-guide-to-lead-management\">The Complete Guide to Lead Management<\/a>, they receive the automated email message below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/vTE192FOxNZQDuS9MRObiuQCUgSScNz0gN6AiZYNPi5ErY2rqJBnD2KDtQiHJ-RcdZJx7OgcCA7FgllQZO5Fp6gxSTlQUATceuAeR0nEyMeTnL5DgJ5FidBUaSc1EIuNktoFZ0jp1xdDi7q46w\" alt=\"LeadsBridge lead nurturing\"\/><\/figure>\n<\/div>\n\n\n<p>To nurture this specific campaign, LeadsBridge follows this email with a series of follow-up messages to nurture the lead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-2-lead-nurturing-best-practice-use-multiple-touches\">2. Lead nurturing best practice: Use multiple touches<\/h3>\n\n\n\n<p>It is rare for anyone to make a purchase at the first touch. The idea is to nurture them through the sales funnel. This is where multiple touches come in.<\/p>\n\n\n\n<p>So how many emails does it take to nurture your leads till they convert?<\/p>\n\n\n\n<p>According to the<a href=\"https:\/\/www.rainsalestraining.com\/blog\/how-many-touches-does-it-take-to-make-a-sale\"> RAIN sales group research<\/a>, it takes an average of eight marketing touches from the time prospects enter the top of the funnel until they become customers. Another report says that <a href=\"https:\/\/pinckneymarketing.com\/automated-workflows-convert\/\">less than five touches<\/a> in their lead nurturing campaigns. We can conclusively say it takes from <strong>5 to 10 touches to convert a lead to a customer<\/strong> with these two reports.<\/p>\n\n\n\n<p>However, the number of touches you&#8217;ll need to convert a lead into a paying customer is based on two factors:<\/p>\n\n\n\n<p>a) The price of your product<\/p>\n\n\n\n<p>The price of your product is a deciding factor on how many touches you will need to make a sale. For instance, if you are a B2B company that sells <a href=\"https:\/\/leadsbridge.com\/blog\/software-as-a-service-examples\/\">SaaS<\/a> products with a price starting from $5,000, you will need more extended touches than a B2C company selling products worth $20 on average.<\/p>\n\n\n\n<p>b) The quality of your touches<\/p>\n\n\n\n<p>The second factor is the quality of your touches. Is the content you send to your prospects useful? Does it solve their problems or show how your product works? How long does it take to generate results with it? Sending applicable information that addresses your leads&#8217; pain points will help them develop trust in you in a shorter time. Consequently, this will reduce the number of touches you will need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-3-lead-nurturing-best-practice-use-multi-channel-lead-nurturing\">3. Lead nurturing best practice: Use multi-channel lead nurturing<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/mkaPOfB83BjSRpK6WXsUPCUvqFu29wPJNSyz-vhQjcV7_INiStDUA-7VVV9mI45w2vplM-udtaE4Qzs7FT9ySiqySdwG9Uc-Ln6CFj-9z9b3kaC_GUuP3H9x-JQ4RR5dYUR8pIjb\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/speedworksocial.com\/lead-nurturing-strategies\/\">Speedwork<\/a><\/p>\n\n\n\n<p>The third best practice in lead nurturing<strong> <\/strong>is the multi-channel approach. You need to be <strong>omnipresent online <\/strong>to get the best out of your lead nurturing campaign. This will help you meet the needs of your leads.<\/p>\n\n\n\n<p>Although email has been the most popular use<strong> <\/strong>lead nurturing campaign, spam filters and out-of-date email lists are the main issues here. These setbacks have made it increasingly difficult to contact leads through their email. At this point, you need a multi-channel lead nurturing campaign. This implies that instead of using only emails for lead nurturing, add other channels such as:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-a-dynamic-website-content\">a) Dynamic website content<\/h4>\n\n\n\n<p>Apart from creating helpful content on your website for your prospects, you also need to make it dynamic. This means you need to use <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">marketing automation strategy <\/a>to personalize your content for each user. For instance, if they browse a page of interest, such as the product features page, use retargeting ads to bring them back.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-b-retargeting-ads\">b) Retargeting Ads<\/h4>\n\n\n\n<p>Adding retargeting ads to your<strong> <\/strong>lead nurturing campaign is one of the best ways to <strong>convert prospects to customers<\/strong>. You can <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-retargeting-ads\/\">run retargeting ads on Facebook<\/a>, Twitter, LinkedIn, and Google Display Network.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bba77b97ae\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Act-On and Facebook Custom Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbaadb97af\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate flows between ActiveCampaign and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbad5b97b0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build workflows between Mailchimp and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbb00b97b1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly sync data between\u00a0HubSpot and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbb3ab97b2\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/getresponse\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo60.png\" alt=\"GetResponse logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Transfer data between GetResponse and Google Customer Match\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbb62b97b3\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/marketo\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo91.png\" alt=\"Marketo logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Marketo and Google Customer Match automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbb8fb97b4\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"{\"id\":1128,\"name\":\"TikTok Custom Audiences\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1128.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1128.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1128.png\",\"slug\":\"tiktok-custom-audiences\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations with TikTok Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"7-c-social-media-monitoring\">c) Social media monitoring<\/h4>\n\n\n\n<p>Social media is a place where you can easily connect with your leads and build relationships with them. All you need to do is to engage with your prospects by liking and commenting on their posts. You can even send them relevant messages when appropriate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"8-d-mobile-marketing-automation\">d) Mobile Marketing automation<\/h4>\n\n\n\n<p>According to Statista, about <a href=\"https:\/\/www.statista.com\/topics\/779\/mobile-internet\/\">55% of all web traffic<\/a> takes place on mobile devices. So if your lead nurturing campaign strategy does not include mobile devices, you are missing out. Use mobile strategies such as location-based technology, <a href=\"https:\/\/leadsbridge.com\/blog\/sms-mobile-marketing\/\">SMS mobile marketing<\/a>, and phone calls to reach out to your leads.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbbd9b97b5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/welcome-sms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo748.png\" alt=\"{\"id\":748,\"name\":\"Welcome SMS\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo748.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo748.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo748.png\",\"slug\":\"welcome-sms\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline flows between Facebook Lead Ads and {&#8220;id&#8221;:748,&#8221;name&#8221;:&#8221;Welcome SMS&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo748.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo748.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo748.png&#8221;,&#8221;slug&#8221;:&#8221;welcome-sms&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>bridge now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbbffb97b6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/clicksend-sms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo122.png\" alt=\"ClickSend SMS logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate communication. with Facebook Lead Ads and ClickSend SMS integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>bridge now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbc2bb97b7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/sendpulsesms-sms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo126.png\" alt=\"SendPulseSMS (SMS) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Move data between Facebook Lead Ads and SendPulseSMS (SMS) automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>bridge now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbc52b97b8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/sms-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo687.png\" alt=\"{\"id\":687,\"name\":\"SMS Notification\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo687.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo687.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo687.png\",\"slug\":\"sms-notification\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly sync data from Facebook Lead Ads to {&#8220;id&#8221;:687,&#8221;name&#8221;:&#8221;SMS Notification&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo687.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo687.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo687.png&#8221;,&#8221;slug&#8221;:&#8221;sms-notification&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>bridge now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Nurturing your leads through multiple channels will also help you reach more prospects and build brand awareness.<\/p>\n\n\n\n<p>To learn more, <a href=\"https:\/\/leadsbridge.com\/blog\/6-original-lead-nurturing-examples-to-boost-your-facebook-campaign\/\">check out these original lead nurturing examples on Facebook.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-4-lead-nurturing-best-practice-score-your-leads\">4. Lead nurturing best practice: Score your leads<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/lead-scoring-best-practices\/\">Lead scoring <\/a>and lead nurturing are closely related practices in marketing. This combination helps improve revenue by ranking your leads against a scale that shows the perceived value of each lead for your business. You can implement lead scoring for your lead nurturing campaign through marketing automation platforms. All you need to do is assign numeric values to specific website visitors\u2019 browsing behaviors and conversion events.<\/p>\n\n\n\n<p>The score you get will help you know if you should nurture the leads down the sales funnel or not. With lead scoring, you will know the leads that will buy from you, inactive visitors who need more nurturing, and leads that have made no purchases so far. Check out this example of lead scoring from Marketo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/yoweo_XokAKPlPwcUmUll0EVBZbD1W_TYEGq_SsiAtfB2hhyzDUB3FXSbCfbQbDEaeaXJF3dQ_2heAYIw99QOzDCQdnu9CXcGf5zfRyAIboqjYCzvaz3ugC43FRwPCiIMcI467F5myczuDtw9g\" alt=\"Marketo Lead Nurturing example\"\/><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.arcalea.com\/blog\/strategic-marketing-automation\">Arcalea<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-5-lead-nurturing-best-practice-curating-your-lead-nurturing-strategy\">5. Lead nurturing best practice: Curating your lead nurturing strategy<\/h3>\n\n\n\n<p>A successful lead nurturing strategy concentrates on marketing and communication efforts against the needs of the <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">target audience<\/a> in order to build trust, increase brand awareness, and <a href=\"https:\/\/leadsbridge.com\/blog\/why-every-long-sales-cycle-needs-a-lead-nurturing-strategy\/\">maintain a relationship throughout the sales cycle.<\/a><\/p>\n\n\n\n<p>There are three key elements to consider when drawing a new road map towards these goals or curating your existing strategy: <strong>contact management, segmentation, and the buyer&#8217;s journey<\/strong>.<\/p>\n\n\n\n<p>So how to implement a good lead nurturing strategy?<\/p>\n\n\n\n<p>Keeping these factors at the core of your planning, you can <strong>intentionally engage your audience by delivering highly relevant info. <\/strong>This way, you can support them, and harbor a sense of trust no matter where they are in their journey as a buyer.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/lead-management\/\">Learn all about lead management and lead nurturing best here.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-6-lead-nurturing-best-practice-choose-the-best-lead-nurturing-software\">6. Lead nurturing best practice: choose the best lead nurturing software<\/h3>\n\n\n\n<p>Lead nurturing can be a time-consuming task. You can use technology to cut back the time you need to nurture your leads throughout. Lead nurturing software automates complex workflows like sending follow-up marketing and sales emails, scheduling appointments, and more.&nbsp;<\/p>\n\n\n\n<p>The <strong>best lead nurturing software out there helps build scores for your leads<\/strong> and allows you to spot unqualified prospects. For an integral automation solution, you need to create automation bridges across your marketing stack. This way, the data in all your marketing tools are unified, and you can receive up-to-minute updates on lead behavior to create lead nurturing follow-ups.&nbsp;<\/p>\n\n\n\n<p>LeadsBridge offers a selection of automation solutions to streamline your lead nurturing campaigns. Here are some of our most popular integrations for these campaigns:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbcc2b97b9\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between TikTok Lead Generation and Klaviyo instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbcefb97ba\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/pipedrive\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data management processes between TikTok Lead Generation and Pipedrive\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbd29b97bb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/keap\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo73.png\" alt=\"Keap logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build workflows between Facebook Lead Ads and Keap\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbd54b97bc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Nurture your Facebook Lead Ads prospects with HubSpot integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbd9cb97bd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and Pardot automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbdbfb97be\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Transfer data between LinkedIn Lead Gen Forms and HubSpot automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Unlike the common belief, automated lead nurturing is cheaper than direct email messaging. It also saves your marketing budget by keeping up with your potential customers( and keeping you from spending on low-quality leads). It is true that you may pay a fee for automation services, but automated lead nurturing becomes cost-effective in the long run by channeling your marketing budget on what really matters.&nbsp;<\/p>\n\n\n\n<p>Nevertheless, choosing the best automation services is a challenging task. But thanks to <a href=\"https:\/\/leadsbridge.com\/pricing\/\">LeadsBridge&#8217;s free plan<\/a>, you can try the automation integrations that you need for free (forever), before committing to any payment.\u00a0<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbde4b97bf\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Manage leads automatically with TikTok Lead Generation and HubSpot integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbe16b97c0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Bridge the gap between TikTok Lead Generation and ActiveCampaign automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbe44b97c1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/followupboss\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo56.png\" alt=\"FollowUpBoss logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Move data between Facebook Lead Ads and FollowUpBoss instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbe6fb97c2\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/getresponse\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo60.png\" alt=\"GetResponse logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data processes between Facebook Lead Ads and GetResponse\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626bbfedb97c4\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between Facebook Lead Ads and Zoho CRM automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Want to know more? Here is your <a href=\"https:\/\/leadsbridge.com\/blog\/lead-automation\/\">complete guide to lead automation.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-lead-nurturing-benefits\">Lead nurturing benefits<\/h2>\n\n\n\n<p>Lead nurturing poses a genius method to boost the number of sales in a certain time period. Here are the top 8 lead nurturing benefits in 2022:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&nbsp;Lead nurturing leads to time management<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Lead nurturing campaigns are designed to respond instantly to the potential customer. This contributes to trust and relationship building when it comes to interesting leads, and ultimately motivating these leads towards making a purchase.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&nbsp;It is automatable<\/strong><\/li>\n<\/ul>\n\n\n\n<p>You do not have to manually track the lead. Manual tasks are a thing of the past when it comes to marketing; they are outdated, time-consuming, and unproductive. The lead nurturing automation solutions let you monitor the lead&#8217;s interest with detailed reports and triggered actions to nurture them instantaneously.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&nbsp;It allows you to build relationships with your leads<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Lead nurturing campaigns, especially the automated ones, allow you to maintain conversation between your business and advance this communication into a relationship. So there is a solid opportunity to convert your leads into paying customers.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It allows you to run targeted campaigns<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Lead nurturing helps you create precise targeting by collecting detailed information to monitor the lead, so you can provide targeted content that they are likely to respond to&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&nbsp;It helps lead generation<\/strong><\/li>\n<\/ul>\n\n\n\n<p>While lead nurturing focuses on existing leads, it can also contribute to new lead generation. This is usually done by happy customers&#8217; word of mouth or referrals. Besides, if your content is interesting, your leads may go ahead and share it with others.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/lead-generation-best-practices\">Discover the best practices for lead generation here.<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It boosts click-through rates<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Studies show that the lead nurturing approach leads to higher click-through rates. This is also valid for lead nurturing emails that offer a higher unsubscribe rate than individual emails, which is an indicator that lead nurturing helps connect to high-quality leads.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&nbsp;It helps tap into cross-sell and up-sell opportunities.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>When connecting with existing customers, lead nurturing is an ideal approach to increase those customers&#8217; awareness of new products and offerings. So with lead nurturing, you can increase the number of sales and boost the value of sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>After reviewing the<strong> <\/strong>lead nurturing best practices, you can get the best out of your campaigns. With a balanced approach, your lead nurturing encourages the tendency of your leads to buy by maintaining relationships with customers. These relationships are imperative in modern sales processes. So by nurturing leads, you claim that relationship over time while building brand loyalty and trust.<\/p>\n\n\n\n<p>Discover <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/marketing-automation\/\">all the possible integrations to automate your workflows<\/a> and increase your ROI.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any of the lead nurturing campaigns drive results for businesses that do it well. The general practice of nurturing the interests in leads allows you to build and maintain relationships with prospects until they can trust you enough to do business with you. The truth is, 96% of visitors who come to your website are [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":36265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[],"industry":[],"class_list":["post-18618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2019\/05\/Cover-Blog-29Apr.png","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The importance of lead nurturing in your marketing strategy - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Why is lead nurturing so important in your marketing strategy? Here are 4 Lead Nurturing best practices easy to implement in your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of lead nurturing in your marketing strategy - LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"Why is lead nurturing so important in your marketing strategy? 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