{"id":19622,"date":"2019-06-28T17:55:30","date_gmt":"2019-06-28T17:55:30","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=19622"},"modified":"2021-11-09T10:11:19","modified_gmt":"2021-11-09T10:11:19","slug":"seo-or-email-marketing-which-one-is-the-most-effective-strategy-for-your-lead-generation-campaign","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/seo-or-email-marketing-which-one-is-the-most-effective-strategy-for-your-lead-generation-campaign\/","title":{"rendered":"SEO or Email Marketing ? Which one is the most effective strategy for your lead generation campaign"},"content":{"rendered":"

<\/b>Lead generation is a crucial marketing task for any business. In fact, 85% of marketers say that lead generation is their most important goal<\/a>. Furthermore, 68% of professionals<\/a> say increasing their lead quality is their top priority, followed by 55% who say it\u2019s increasing their lead volume.<\/p>\n

\"Screenshot<\/p>\n

Two of the most widely used lead generation tactics are: 1) lead generation through SEO and 2) lead generation through email. These are both effective yet distinct strategies.<\/p>\n

So how does SEO lead generation differ from email lead generation?<\/p>\n

SEO lead generation<\/h2>\n

SEO lead generation means capturing the information of prospective customers through search engine optimization. However, the process requires more than just focusing on the technical aspects of SEO, such as keyword research and website optimization.<\/p>\n

In order to maximize results from lead generation through SEO, you need to design a holistic system that integrates your SEO with your other digital efforts, specifically content marketing.<\/p>\n

First, think of several specific topics that you want to create content for. Publishing a couple of blogs on one topic isn\u2019t enough to attract visitors who will turn into leads.<\/p>\n

When you\u2019ve thought of the topics, the next step is to do research. Analyze the first page of results for each of these topics so you can figure out which keywords you need to prioritize in order to compete and rank for your chosen topics.<\/p>\n

After you\u2019ve accomplished these tasks, you can build a system that combines SEO and content marketing. You can write SEO-friendly content that ranks well and helps you generate valuable leads.<\/p>\n

That being said, plenty of other marketers today only focus their SEO on one stage of the funnel. Don\u2019t make the same mistake. It\u2019s important that you consider each stage and create content for all stages of your customer\u2019s journey.<\/p>\n

Attract visitors by creating content on a generic subject matter. Once you have the attention of your audience, nurture them with relevant content that addresses these pain points. This brings us to the next point.<\/p>\n

In order to generate a significant number of high-quality leads, create content with the intention of solving your audience\u2019s problems. Provide them with insight and helpful information in the form of blog posts, ebooks, whitepapers, and even video.<\/p>\n

Your audience will be more inclined to give you their information if they see that you are genuinely trying to help them and are not simply out to make a sale.<\/p>\n

So, you\u2019ve created the right content, nurtured your audience, and addressed their pain points. What\u2019s next?<\/p>\n

Well, the next\u2014and final\u2014step in the process is capturing the information of your visitors. An ideal way to do this is by adding calls to action (CTAs) on your blog posts. It\u2019s much easier to convert visitors into leads if you attract and nurture them with the right content.<\/p>\n

Email lead generation<\/h2>\n

Email marketing is one of the most effective channels for lead generation that is available to brands. This is because email is the most commonly used online communication medium in the world today.<\/p>\n

As of 2018, there are approximately 3.8 billion email users across the globe<\/a>. To compare, there are only around 2.3 billion social media users worldwide<\/a>.<\/p>\n

Furthermore, a majority of these users prefer to use email when communicating with brands. This makes email marketing a natural fit for the lead generation strategy of any brand.<\/p>\n

In email marketing, leads come in the form of subscribers, or people who sign up to be a part of your email list. In order to generate as many of these leads as possible, you have to make it easy for them to sign up.<\/p>\n

\"Screenshot<\/p>\n

Image Source<\/a><\/p>\n

 <\/p>\n

This is why the email lead generation doesn\u2019t start with your emails like its name suggests. It actually starts with your sign up forms and how well you\u2019ve optimized them.<\/p>\n

Simplify your subscription process by designing your sign up forms to capture the right information. Don\u2019t ask for too much information but don\u2019t ask for too little, either. You have to find the right balance for your brand.<\/p>\n

Provide your visitors with chances to subscribe at every turn. Examples of sign up forms you can leverage\u00a0 for your website to generate leads include:<\/p>\n