{"id":20579,"date":"2019-09-10T16:15:15","date_gmt":"2019-09-10T16:15:15","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=20579"},"modified":"2022-03-25T14:37:11","modified_gmt":"2022-03-25T14:37:11","slug":"linkedin-lead-gen-forms-are-changing-everything-for-the-b2b-market-here-is-how","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/linkedin-lead-gen-forms-are-changing-everything-for-the-b2b-market-here-is-how\/","title":{"rendered":"LinkedIn Lead Gen Forms Are Changing Everything for the B2B Market: Here is how"},"content":{"rendered":"

Lead generation is important to every business. To increase your customers\u2019 base, you need a stream of leads from a reliable source. The truth is, generating leads is hard. This why 65% of businesses say generating traffic and leads<\/a> is their biggest marketing challenge.<\/p>\n

\"Lead<\/p>\n

However, there are more platforms for marketers to get targeted leads for their businesses. The most popular one is social media.<\/p>\n

If you are looking for the best social media platform to generate targeted leads<\/a>, it is LinkedIn.<\/p>\n

It is surprising because Facebook seems to be the giant of social media platforms. But for lead generation, LinkedIn beats Facebook to it.<\/p>\n

Over 80% of B2B leads sourced from social media come from LinkedIn<\/a>.<\/p>\n

\"Lead<\/p>\n

This is not surprising because LinkedIn is where business professionals congregate. LinkedIn revealed that there are now 630\u00a0million business professionals<\/a> on their network. 100 Million of the users are active daily and 63\u00a0million users are in decision-making roles. There are over 9 million business profiles from over 200 countries of the world.<\/p>\n

\"Screenshot<\/p>\n

Looking at the numbers critically, that means 40 million users that are in positions to make business decisions are waiting to become your business leads.\u00a0 This shows that LinkedIn is a reservoir of targeted leads for b2b businesses.<\/p>\n

That’s not all. 75% of all registered LinkedIn users<\/a> have incomes of over $50,000 and 44% have incomes of over $75,000. It will also interest you to know that executives from all Fortune 500 companies are on LinkedIn<\/a> and a recent survey revealed that this 76% of these executives check their LinkedIn accounts daily.<\/p>\n

The sweetest part of it all is that half of all LinkedIn users are likely to purchase<\/a> from a company they engage with on LinkedIn.<\/p>\n

Sure, by now you are eager to get started with LinkedIn lead generation.<\/p>\n

So, let\u2019s get started.<\/p>\n

The best place to generate targeted leads on LinkedIn is through the LinkedIn Lead Gen form.<\/p>\n

What are LinkedIn Lead Gen Forms?<\/h2>\n

LinkedIn lead gen forms are pre-filled forms that advertisers can use to generate quality leads. When a user clicks on the call to action button on the LinkedIn ad that has a lead gen form, the form is populated with the user’s contact and profile information from LinkedIn automatically. Find an example below.<\/p>\n

\"Lead<\/p>\n

When they click on the submit button, the advertisers get the information. From there, you can either lead them to your website or share content with them as they become your lead.<\/p>\n

\"Lead<\/p>\n

One good thing about LinkedIn lead information is that they are up to date. The information is pulled from the profile of members to ensure that they are up to date (No fake emails). This makes it easy to convert the leads to sales.<\/p>\n

LinkedIn lead gen form gives advertisers the opportunity to collect leads at conversion rates that is much more than the LinkedIn benchmarks. LinkedIn data revealed that LinkedIn lead gen form campaigns increase conversions by 2-3x when compared to standard sponsored content campaigns. They help you get more leads from your sponsored content campaigns.<\/p>\n

The LinkedIn lead gen form helps you to get valuable information from potential leads on the devices they use most – the phones. This helps to remove the barrier commonly faced by businesses on mobile devices.<\/p>\n

With LinkedIn Lead gen forms, you get reduced cost. Also, you can measure your results in the campaign manager tracking metrics like CPL, form fill rate and other key metrics that will help you manage your LinkedIn campaign.<\/p>\n

Therefore, use LinkedIn lead gen form to promote case studies, e-books, white papers, newsletter sign-ups or a webinar.<\/p>\n

Is Linkedin lead gen forms profitable for businesses?<\/p>\n

Let\u2019s look at two businesses that are killing it with Linkedin lead gen forms.<\/p>\n

LinkedIn lead gen forms success stories<\/h2>\n

Many advertisers and marketers who have used LinkedIn lead gen form revealed that it has a high return on investment. In fact, LinkedIn revealed that “90% of the 50 customers surveyed from their pilot beat their cost-per-lead (CPL) goals. They also saw lower CPLs with Lead Gen Forms compared to their standard sponsored content campaigns”.<\/p>\n

Below are case studies from Templafy and Bynder.<\/p>\n

Templafy<\/a>, one of the fastest-growing tech businesses in Europe, had a challenge with generating quality leads that can turn into paying customers. The company turned to LinkedIn for solutions.\u00a0 They run sponsored content campaigns with LinkedIn lead gen form. Below is the result:<\/p>\n