{"id":20787,"date":"2025-12-12T08:00:00","date_gmt":"2025-12-12T08:00:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=20787"},"modified":"2026-04-09T14:38:24","modified_gmt":"2026-04-09T14:38:24","slug":"everything-you-need-to-know-on-linkedin-lead-gen-forms","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/","title":{"rendered":"Everything you need to know about LinkedIn Lead Gen Forms"},"content":{"rendered":"\n<p>LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page.<\/p>\n\n\n\n<p>But how can your ads get clicks and bring in conversions instead of your competition?&nbsp;<\/p>\n\n\n\n<p>The more intentional you are, the more those leads become real opportunities.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-d17dc952-67e4-4dad-bd8d-5de07b8e6fb3\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#0-benefits-of-linkedin-for-lead-generation-in-b2b-marketing>Benefits of LinkedIn for lead generation in B2B marketing<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#6-linkedin-ads-automation-via-a-linkedin-marketing-partner>LinkedIn Ads automation via a LinkedIn Marketing Partner<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#7-generating-b2b-leads-with-linkedin-ads-via-landing-pages>Generating B2B leads with LinkedIn Ads via landing pages<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#11-what-are-linkedin-lead-gen-forms>What are LinkedIn Lead Gen Forms?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#12-advantages-of-using-linkedin-lead-gen-forms>Advantages of using LinkedIn Lead Gen Forms<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#13-how-do-linkedin-lead-gen-forms-work>How do LinkedIn Lead Gen Forms work?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#14-how-to-set-up-linkedin-lead-gen-forms-steps-and-examples>How to set up LinkedIn Lead Gen Forms: Steps and examples<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#15-linkedin-lead-gen-form-privacy-policy>LinkedIn Lead Gen Form privacy policy<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#16-how-to-test-linkedin-lead-gen-forms>How to test LinkedIn Lead Gen Forms<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#17-linkedin-lead-gen-ad-examples>LinkedIn Lead Gen Ad: Examples<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#21-linkedin-lead-gen-forms-best-practices>LinkedIn Lead Gen Forms best practices<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#31-linkedin-lead-gen-forms-cost-what-you-need-to-know>LinkedIn Lead Gen Forms cost: What you need to know<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#36-linkedin-lead-gen-forms-integrations-with-leadsbridge>LinkedIn Lead Gen Forms integrations with LeadsBridge<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#48-monitor-your-linkedin-advertising-campaign-and-download-leads>Monitor your LinkedIn advertising campaign and download leads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#49-how-to-measure-the-impact-of-your-lead-gen-campaign>How to measure the impact of your lead gen campaign<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#53-benefits-of-using-linkedin-lead-generation-for-b2b-companies>Benefits of using LinkedIn Lead Generation for B2B companies<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/#54-are-there-any-downsides-to-using-lead-gen-forms>Are there any downsides to using Lead Gen Forms?<\/a><\/li><li><a href=#58-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>Here, we\u2019ll talk about LinkedIn Lead Generation Forms and how you can use them to boost your <a href=\"https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/\">B2B marketing<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63076a55c3f03\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations for LinkedIn Lead Gen Forms\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-benefits-of-linkedin-for-lead-generation-in-b2b-marketing\">Benefits of LinkedIn for lead generation in B2B marketing<\/h2>\n\n\n\n<p>With about <a href=\"https:\/\/about.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">1 billion users<\/a> in over 200 countries worldwide, LinkedIn has become an established platform for businesses to <a href=\"https:\/\/leadsbridge.com\/blog\/guides\/marketing-qualified-leads\/\">acquire qualified leads<\/a>.<\/p>\n\n\n\n<p>Some other interesting stats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn ads are<\/strong><a href=\"https:\/\/sopro.io\/resources\/blog\/linkedin-lead-generation-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> 277%<\/strong><\/a><strong> more effective<\/strong> at generating leads than other social platforms.<\/li>\n\n\n\n<li><a href=\"https:\/\/radiateb2b.com\/blog\/essential-linkedin-advertising-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>80%<\/strong><\/a><strong> of all B2B social media leads<\/strong> come from LinkedIn.<\/li>\n\n\n\n<li><strong>Up to 2x higher conversion rates<\/strong> compared to other platforms.<\/li>\n\n\n\n<li><strong>It&#8217;s 6x more likely to convert<\/strong> when people see both brand and lead-gen messages.<\/li>\n\n\n\n<li><strong>There&#8217;s a 10 to 15% completion rate<\/strong> on LinkedIn lead gen forms. For comparison, many landing pages don&#8217;t even hit half that.<\/li>\n<\/ul>\n\n\n\n<p>Before discussing how LinkedIn Lead Gen Forms are revolutionizing <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-generate-leads-from-linkedin\/\">lead generation<\/a> in the B2B industry, let\u2019s see why LinkedIn has become so popular.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-1-granular-access-to-target-audiences\">1. Granular access to target audiences<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-target-audience\/\">LinkedIn targets audiences<\/a> for B2B lead generation. It groups users by specific traits, making advertising more effective.<\/p>\n\n\n\n<p>The targeting options include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry<\/li>\n\n\n\n<li>Company size<\/li>\n\n\n\n<li>Seniority of employees&nbsp;<\/li>\n\n\n\n<li>Job titles, and more.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>While these targeting options may resemble those on other platforms, LinkedIn is designed to encourage workplace networking. Accessing vital professional information is much easier, which simplifies <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">targeting your best audiences<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-2-reaching-industry-decision-makers\">2. Reaching industry decision-makers<\/h3>\n\n\n\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\" target=\"_blank\" rel=\"noreferrer noopener\">Four out of every five LinkedIn users<\/a> possess the power to make business decisions. That\u2019s why lead generation efforts on LinkedIn can increase your odds of capturing high-value leads.<\/p>\n\n\n\n<p>After all, the platform\u2019s vast audience features over <a href=\"https:\/\/www.socialpilot.co\/blog\/linkedin-statistics#\" target=\"_blank\" rel=\"noreferrer noopener\">180 million<\/a> senior-level influencers. This audience segment has twice as much buying power as opposed to the average web audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-07.42.02-1024x539.png\" alt=\"Stats on the LinkedIn audience's decision power\" class=\"wp-image-45215\" style=\"width:439px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-07.42.02-1024x539.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-07.42.02-300x158.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-07.42.02-768x404.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-07.42.02-800x420.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-07.42.02.png 1128w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-3-effective-content-marketing-tool\">3. Effective content marketing tool<\/h3>\n\n\n\n<p>It\u2019s more than a job search site. It\u2019s also a research tool for industry insights, client information, and influencer content.<\/p>\n\n\n\n<p>B2B buyers constantly search for content online before making purchases, which moves them forward in their customer journey. This is why there are<a href=\"https:\/\/kinsta.com\/blog\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 9 billion<\/a> content impressions in LinkedIn feeds every week.<\/p>\n\n\n\n<p>The large database of professionals on LinkedIn allows your content to get noticed by key decision-makers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-4-delivers-greater-results\">4. Delivers greater results<\/h3>\n\n\n\n<p>With LinkedIn Accelerate (launched in late 2024), AI does more of the heavy lifting for targeting and optimization. As more data flows through your campaigns, the algorithm gets better at finding the right people and improving performance. These improvements are reflected in real-world outreach outcomes. Salesbread, a <a href=\"https:\/\/salesbread.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn lead generation<\/a> and appointment setting agency, is currently achieving a 45% connection request acceptance rate, a 19.98% reply rate to LinkedIn messages, and a 48.14% positive reply ratio from qualified prospects and meeting requests.<\/p>\n\n\n\n<p>All this has encouraged over <a href=\"https:\/\/thesocialshepherd.com\/blog\/linkedin-statistics#:~:text=Over%2058%20Million%20Companies%20Are%20On%20LinkedIn\" target=\"_blank\" rel=\"noreferrer noopener\">69 million<\/a> registered companies to use this platform to grow their brands, optimize their customer experience, and build relationships (instead of prioritizing sales).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-5-valuable-lead-source\">5. Valuable lead source<\/h3>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> of B2B content marketers use LinkedIn to generate organic traffic. This shows how LinkedIn is a <em>substantially<\/em> firmer ground for connecting with potential leads.<\/p>\n\n\n\n<p>Not to mention, the ability to share valuable content with users who share characteristics with your <a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\">target audience<\/a>.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/\">Discover more about the anatomy of LinkedIn Ads in this article.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-linkedin-ads-automation-via-a-linkedin-marketing-partner\">LinkedIn Ads automation via a LinkedIn Marketing Partner<\/h2>\n\n\n\n<p>Integrating your databases and <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-automation-tools\/\">automating your LinkedIn Ads<\/a> allows you to create marketing systems that perform well.&nbsp;<\/p>\n\n\n\n<p>LeadsBridge can help you do that by offering unique features as a LinkedIn Marketing Partner.&nbsp;<\/p>\n\n\n\n<p>LinkedIn approves all of LeadsBridge&#8217;s LinkedIn integrations before they are made available. Besides automated data bridges, you\u2019ll get advanced LinkedIn product training, direct support from LinkedIn, and easy and fast-tracked access to new products.<br><br>With LeadsBridge, you can streamline your LinkedIn Ad campaigns and get the most out of LinkedIn Ad features, such as <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/\">LinkedIn Lead Gen Forms<\/a>, <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-matched-audiences\/\">LinkedIn Matched Audiences<\/a>, and <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-offline-conversions-api\/\">LinkedIn Conversions API<\/a>.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"7-generating-b2b-leads-with-linkedin-ads-via-landing-pages\">Generating B2B leads with LinkedIn Ads via landing pages<\/h2>\n\n\n\n<p>Landing pages work well with LinkedIn ads because they keep the user journey focused. After clicking your ad, users land on a page built specifically around that offer with a clear next step.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"964\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/image-1-964x1024.png\" alt=\"LinkedIn Ads via landing pages\" class=\"wp-image-49364\" style=\"width:425px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/image-1-964x1024.png 964w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/image-1-283x300.png 283w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/image-1-768x816.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/image-1.png 1002w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/marketing-terms\/landing-page\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>LinkedIn supports different types of landing pages for lead generation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-lead-generation-landing-pages\">Lead generation landing pages<\/h3>\n\n\n\n<p>For <a href=\"https:\/\/leadsbridge.com\/blog\/b2b-ads\/\">B2B campaigns<\/a>, LinkedIn ads often drive to a landing page with a clear goal: capture user info in exchange for something valuable, like an ebook or a webinar.<\/p>\n\n\n\n<p>Highlight the offer quickly, include a short form (ideally under five fields), and remove any distractions. Adding a short video can also boost conversion by clarifying what the user gets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-social-media-landing-pages\">Social media landing pages<\/h3>\n\n\n\n<p>LinkedIn also supports micro landing pages within the platform itself through Lead Gen Forms. These pre-filled user data make it faster to convert.&nbsp;<\/p>\n\n\n\n<p>Sometimes an ad isn\u2019t enough, and you may need to provide more context, like showcasing product features or event speakers.<\/p>\n\n\n\n<p>Linking them to a dedicated landing page outside LinkedIn lets you offer more information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-conversion-focused-ecommerce-landing-pages\">Conversion-focused (ecommerce) landing pages<\/h3>\n\n\n\n<p>If your LinkedIn ad promotes a product or service, drive users to a conversion-optimized page. Use urgency (\u201cLimited offer\u201d), clear CTAs (\u201cBuy now\u201d), and simple pricing breakdowns.<\/p>\n\n\n\n<p>Keep options limited to avoid drop-off, and use testimonials or short videos to reinforce credibility and value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-what-are-linkedin-lead-gen-forms\">What are LinkedIn Lead Gen Forms?<\/h2>\n\n\n\n<p>LinkedIn Lead Gen Forms make it easy to collect high-quality leads right from your ads. The forms are pre-filled with users\u2019 info, so they can submit without ever leaving LinkedIn.&nbsp;<\/p>\n\n\n\n<p>To collect more <a href=\"https:\/\/leadsbridge.com\/blog\/lead-data\/\">lead data<\/a>, you can add this form to your sponsored content campaigns, use it on new campaigns, or add it to old ones.&nbsp;<\/p>\n\n\n\n<p>There\u2019s no extra cost for using Lead Gen Forms. You just pay for the ads like usual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-advantages-of-using-linkedin-lead-gen-forms\">Advantages of using LinkedIn Lead Gen Forms<\/h2>\n\n\n\n<p>Speaking of advantages, LinkedIn Lead Gen Forms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are designed for mobile use, catering to LinkedIn\u2019s large mobile audience (57% of traffic).<\/li>\n\n\n\n<li>Remove friction in the conversion process, making it easy for users to submit information with just a few clicks.<\/li>\n\n\n\n<li>Allow for asking for more information without reducing conversion rates, with pre-filled data from users\u2019 profiles.<\/li>\n\n\n\n<li>Provide double-conversion: obtains user\u2019s email upon sign-up and offers further nurturing opportunities through website links on the \u201cThank You\u201d page.<\/li>\n<\/ul>\n\n\n\n<p>LinkedIn provides detailed reports on your Lead Gen Forms&#8217; performance, including metrics like form fill rate, which can help you optimize your campaigns for better results.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64bfd2542b500\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations for LinkedIn Lead Gen Forms\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"13-how-do-linkedin-lead-gen-forms-work\">How do LinkedIn Lead Gen Forms work?<\/h2>\n\n\n\n<p>So, how do LinkedIn Lead Gen Forms work exactly?&nbsp;<\/p>\n\n\n\n<p>When someone clicks a call-to-action button on your ad, the form pops up already filled with details from their LinkedIn profile, like name, email, job title, and company. No typing needed.<\/p>\n\n\n\n<p>Once they hit \u201csubmit,\u201d their info goes straight to you. Lead Gen Forms can be attached to Sponsored Content (single image, carousel, video, document) and Sponsored Messaging (Message Ads and Conversation Ads) on both desktop and mobile.<\/p>\n\n\n\n<p>After someone interacts with your form, you can also <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/\">retarget them later<\/a> using LinkedIn\u2019s Matched Audiences.<\/p>\n\n\n\n<p>Below is a <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-ads-examples\/\">LinkedIn Lead Gen Ad example<\/a> showing what it looks like on the user\u2019s end. After a user clicks on the \u201cSign up\u201d button, they are presented with a Lead Gen Form.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"760\" height=\"630\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-17.png\" alt=\"How do LinkedIn Lead Gen Forms work\" class=\"wp-image-51156\" style=\"width:362px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-17.png 760w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-17-300x249.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/lead-gen-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Then, they are shown their info and a submit button. Once clicked, they will see a \u201cThank You\u201d page with your message and a link back to your website or where you want to send the lead.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"760\" height=\"662\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-16.png\" alt=\"How do LinkedIn Lead Gen Forms work\" class=\"wp-image-51155\" style=\"width:372px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-16.png 760w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-16-300x261.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/lead-gen-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>&nbsp;The new will also appear instantly on your LinkedIn Ad account.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"874\" height=\"618\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-15.png\" alt=\"How do LinkedIn Lead Gen Forms work\" class=\"wp-image-51154\" style=\"aspect-ratio:1.4142622792627617;width:354px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-15.png 874w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-15-300x212.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/05\/image-15-768x543.png 768w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/lead-gen-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"14-how-to-set-up-linkedin-lead-gen-forms-steps-and-examples\">How to set up LinkedIn Lead Gen Forms: Steps and examples<\/h2>\n\n\n\n<p>Setting up a LinkedIn Lead Gen Form is easy. Here\u2019s the step-by-step method.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to \u201c<strong><a href=\"https:\/\/www.linkedin.com\/campaignmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign Manager<\/a>\u201d<\/strong> and find \u201c<strong>Assets\u201d<\/strong> on the left sidebar menu. Then click on \u201c<strong>Lead gen forms<\/strong>\u201d.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/How-to-set-up-LinkedIn-Lead-Gen-Forms-1024x536.png\" alt=\"How to set up LinkedIn lead gen forms - step 1: Go to \u201cCampaign Manager\u201d and find \u201cAssets\u201d on the left sidebar menu. Then click on \u201cLead gen forms\u201d.\" class=\"wp-image-42455\" style=\"width:455px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/How-to-set-up-LinkedIn-Lead-Gen-Forms-1024x536.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/How-to-set-up-LinkedIn-Lead-Gen-Forms-300x157.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/How-to-set-up-LinkedIn-Lead-Gen-Forms-768x402.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/How-to-set-up-LinkedIn-Lead-Gen-Forms-1536x804.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/How-to-set-up-LinkedIn-Lead-Gen-Forms-800x420.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/How-to-set-up-LinkedIn-Lead-Gen-Forms.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Click on \u201c<strong>Create form\u201d<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>The LinkedIn Lead Gen Form is divided into four parts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The form details<\/li>\n\n\n\n<li>Lead details &amp; questions<\/li>\n\n\n\n<li>Confirmation<\/li>\n\n\n\n<li>Hidden fields<br><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-24-at-08.03.56-1024x559.png\" alt=\"How to set up LinkedIn Lead Gen Forms - step 2: Create form\" class=\"wp-image-37780\" style=\"aspect-ratio:1.8352668213457077;width:464px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-24-at-08.03.56-1024x559.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-24-at-08.03.56-300x164.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-24-at-08.03.56-768x419.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-24-at-08.03.56-1536x839.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-24-at-08.03.56-2048x1118.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li>The form details.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>&nbsp;To build your form, follow the steps:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Add-linkedin-lead-gen-forms-details-1024x557.png\" alt=\"How to set up LinkedIn lead gen forms: Form details\" class=\"wp-image-42456\" style=\"width:517px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Add-linkedin-lead-gen-forms-details-1024x557.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Add-linkedin-lead-gen-forms-details-300x163.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Add-linkedin-lead-gen-forms-details-768x418.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Add-linkedin-lead-gen-forms-details-1536x836.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Add-linkedin-lead-gen-forms-details.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Provide a \u201c<strong>Name\u201d<\/strong> for your form.<\/li>\n\n\n\n<li>Choose your \u201c<strong>Language\u201d<\/strong>. Ensure that your form language matches the profile language of your ad campaign.<\/li>\n\n\n\n<li>Create an attractive \u201c<strong>Offer Headline\u201d<\/strong> that is less than 60 characters.<\/li>\n\n\n\n<li>Write your \u201c<strong>Offer details\u201d<\/strong>. This is a description of your offer stating its benefits to the user. You have 160 characters for it, so create a compelling description.<\/li>\n\n\n\n<li>Add the \u201c<strong>URL\u201d<\/strong> that links to the Privacy Policy on your website.<\/li>\n\n\n\n<li>Add the \u201c<strong>Privacy Policy<\/strong>\u201d text in the box provided. You\u2019ll have a 2000-character limit for this field.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>2. Lead details &amp; custom questions<\/p>\n\n\n\n<p>This is where you specify the data you want to collect from your potential leads as they sign up on your form. There are different questions you can select. Follow the steps below to do it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-leads-details-and-custom-questions-1024x565.png\" alt=\"How to set up LinkedIn lead gen forms: Lead details and custom questions\" class=\"wp-image-42457\" style=\"width:556px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-leads-details-and-custom-questions-1024x565.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-leads-details-and-custom-questions-300x166.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-leads-details-and-custom-questions-768x424.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-leads-details-and-custom-questions-1536x848.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-leads-details-and-custom-questions.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Select the \u201c<strong>Contact Information Details<\/strong>\u201d you want e.g., First Name, Last Name, Email address, Phone number, etc.<\/li>\n\n\n\n<li>Select the \u201c<strong>Work<\/strong>\u201d details such as job title, position, company, etc.<\/li>\n\n\n\n<li>Add the \u201c<strong>Education<\/strong>\u201d details such as the degree, field of study, graduation details, etc.<\/li>\n\n\n\n<li>Select the \u201c<strong>Demographics<\/strong>\u201d of the user, i.e., Gender.<\/li>\n<\/ul>\n\n\n\n<p>Most fields (name, email, job info, etc.) are pre-filled from the member\u2019s LinkedIn profile when available, and the user can edit them before submitting. Gender is an exception and isn\u2019t pre-filled.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom questions and Custom checkboxes<\/li>\n<\/ul>\n\n\n\n<p>In these parts, you can customize the form by adding your own questions and checkboxes. LinkedIn lets you add up to three custom questions and five custom checkboxes.<\/p>\n\n\n\n<p>3. Confirmation<\/p>\n\n\n\n<p>The next part of the form is the \u201c<strong>Confirmation<\/strong>\u201d setup. This is the \u201c<strong>Thank You<\/strong>\u201d page your user will see after converting.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-thank-you-page-1024x563.png\" alt=\"linkedin lead gen forms thank you page\" class=\"wp-image-42458\" style=\"width:569px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-thank-you-page-1024x563.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-thank-you-page-300x165.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-thank-you-page-768x422.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-thank-you-page-1536x845.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-thank-you-page.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Create<strong> a thank you message<\/strong> and state how you will communicate with the user afterward.<\/li>\n\n\n\n<li>Provide a \u201c<strong>Landing Page URL<\/strong>\u201d with useful information.<\/li>\n\n\n\n<li>Select a \u201c<strong>Thank you message call-to-action<\/strong>\u201d relevant to your offer from the drop-down menu.<\/li>\n<\/ul>\n\n\n\n<p>4. Hidden fields<\/p>\n\n\n\n<p>This part is optional, and it requires integration with a third-party marketing automation platform.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-hidden-fields-1024x289.png\" alt=\"hidden fields linked lead gen forms\" class=\"wp-image-42459\" style=\"width:443px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-hidden-fields-1024x289.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-hidden-fields-300x85.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-hidden-fields-768x217.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/add-hidden-fields.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>The hidden fields are not visible to the user. Such details include a hidden agency ID that lets you identify leads coming in from your forms. It can also be a product ID to help you determine the product you are selling to users in the ad.&nbsp;<\/p>\n\n\n\n<p><br>Once you have completed all four sections, click \u201c<strong>Agree &amp; Create<\/strong>\u201d.&nbsp;<\/p>\n\n\n\n<p>That\u2019s all you need to set up LinkedIn Lead Gen Ads. For more information,<a href=\"https:\/\/leadsbridge.com\/blog\/create-linkedin-advertising-account\/\"> check out this article about how to create your first LinkedIn advertising account.<\/a>&nbsp;<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"15-linkedin-lead-gen-form-privacy-policy\">LinkedIn Lead Gen Form privacy policy<\/h2>\n\n\n\n<p>LinkedIn Lead Gen Form best practice requires (strict policy) advertisers to enter a privacy policy URL in the form details section when creating LinkedIn Ads.<\/p>\n\n\n\n<p>The URL\u2019s page should contain only the privacy policy. It also mandates disclosing how the leads&#8217; data collected from the campaign will be used.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-privacy-policy-1024x434.png\" alt=\"LinkedIn Lead Gen Form privacy policy text\" class=\"wp-image-42460\" style=\"width:444px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-privacy-policy-1024x434.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-privacy-policy-300x127.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-privacy-policy-768x325.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-privacy-policy.png 1318w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>During the form submission process, you\u2019ll need to obtain the user\u2019s consent based on how you will use their information. <\/p>\n\n\n\n<p>This is done by enabling the custom checkboxes so that they can be displayed close to the user descriptions. For example, \u201cWe\u2019ll use your information to educate you more about our products and services\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"16-how-to-test-linkedin-lead-gen-forms\">How to test LinkedIn Lead Gen Forms<\/h2>\n\n\n\n<p>Testing your LinkedIn Lead Gen Ads is a great way to make sure everything works perfectly before sending your ads live. This is especially important if you integrate it with third-party marketing automation or a CRM provider (more on that later).&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign in to the Campaign Manager.<\/li>\n\n\n\n<li>Click the account assets tab and select Lead Gen Forms.<\/li>\n\n\n\n<li>Click on the three dots \u2026 (More).<\/li>\n\n\n\n<li>Choose send test lead \/ Preview<\/li>\n\n\n\n<li>Submit and download the leads CSV and confirm the test lead row is flagged as test.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"17-linkedin-lead-gen-ad-examples\">LinkedIn Lead Gen Ad: Examples<\/h2>\n\n\n\n<p>Take a look at some of these <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-lead-generation-form-examples\/\">LinkedIn lead gen ad examples<\/a> pulled from a host of different businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-1-docusign\">1. DocuSign<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.docusign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DocuSign<\/a> ran an ad promoting a downloadable guide for creating business processes, as shown below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"504\" height=\"512\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-examples-Docusign.png\" alt=\"Linkedin lead gen forms examples: Docu sign ad\" class=\"wp-image-42461\" style=\"width:329px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-examples-Docusign.png 504w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-examples-Docusign-295x300.png 295w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/figure>\n<\/div>\n\n\n<p>When users click download, it takes them to a pre-filled form where they are required to submit their email, phone number, and company size.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"454\" height=\"512\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-example-docusign-2.png\" alt=\"Linkedin lead gen forms examples: DocuSign ad's form\" class=\"wp-image-42462\" style=\"width:303px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-example-docusign-2.png 454w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-example-docusign-2-266x300.png 266w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/figure>\n<\/div>\n\n\n<p>They use the emails and phone numbers for future marketing and the company size data to know more about their target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-2-marketo\">2. Marketo<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"578\" height=\"410\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-lead-gen-forms-example-marketo.png\" alt=\"Linkedin lead gen forms example marketo\" class=\"wp-image-42463\" style=\"width:327px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-lead-gen-forms-example-marketo.png 578w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-lead-gen-forms-example-marketo-300x213.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/figure>\n<\/div>\n\n\n<p>These LinkedIn Lead Gen Forms from <a href=\"https:\/\/business.adobe.com\/products\/marketo\/adobe-marketo.html\" target=\"_blank\" rel=\"noreferrer noopener\">Marketo<\/a> aim to promote their latest post on Omnichannel marketing automation. Users are directed to fill in their details to find out more about the post and submit them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-3-leadfeeder\">3. Leadfeeder<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"936\" height=\"769\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-lead-gen-forms-example-leadfeeder.png\" alt=\"Linkedin lead gen forms example leadfeeder\" class=\"wp-image-42464\" style=\"aspect-ratio:1.217182625389969;width:381px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-lead-gen-forms-example-leadfeeder.png 936w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-lead-gen-forms-example-leadfeeder-300x246.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-lead-gen-forms-example-leadfeeder-768x631.png 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n<\/div>\n\n\n<p>Above is another great LinkedIn Lead Generation Ad example by <a href=\"https:\/\/www.leadfeeder.com\/\">Leadfeeder<\/a>. In exchange for users\u2019 information, they offer a free guide, \u201cThe Ultimate Guide to Website Visitor Identification.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"21-linkedin-lead-gen-forms-best-practices\">LinkedIn Lead Gen Forms best practices<\/h2>\n\n\n\n<p>Want to get the most out of your LinkedIn ads? Follow the LinkedIn Lead Gen Forms best practices.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"22-1-use-a-compelling-headline-and-description\">1. Use a compelling headline and description<\/h3>\n\n\n\n<p>When designing your LinkedIn Lead Gen Forms, use a catchy headline and a description. The headline should describe the offer you have for them, helping users take further action to complete the form.<\/p>\n\n\n\n<p>And the description explains the benefit of the headline and what they will get by completing the form.&nbsp;<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"23-2-use-a-few-form-fields-\">2. <strong>Use a few form fields<\/strong><\/h3>\n\n\n\n<p>LinkedIn recommends <strong>using three to four form fields <\/strong>for your LinkedIn Lead Gen Ads. Anything more than that can lead to having fewer leads or low conversion rates. Remember, less is more. <\/p>\n\n\n\n<p>If you notice that your click-through rates are high, but the number of users completing the forms is low, it means you are using too many form fields.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"24-3-don%E2%80%99t-use-fields-that-need-manual-input-\">3. <strong>Don\u2019t use fields that need manual input<\/strong><\/h3>\n\n\n\n<p>Users must spend extra time and effort filling out forms manually, which reduces the number of users completing them and your conversion rates.&nbsp;<\/p>\n\n\n\n<p>Only request the information available on user profiles to make it easier for them to confirm and submit it. And avoid fields that are not listed on users\u2019 profiles, such as phone numbers or genders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-4-use-the-thank-you-page-for-more-conversions\">4. Use the Thank You page for more conversions<\/h3>\n\n\n\n<p>LinkedIn Lead Gen Forms are designed to keep users on the platform. However, they also offer an opportunity for double conversions. Once users submit their email in the sign-up form, they will see your thank you message and a link to your website.<\/p>\n\n\n\n<p>Through this, you can lead them to a web page where they can sign up for a webinar, register for an event, download an ebook, etc., and convert them again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"26-5-build-the-lead-gen-ad-on-linkedin-like-a-landing-page\">5. Build the Lead Gen Ad on LinkedIn like a landing page<\/h3>\n\n\n\n<p>Treat your form text like a landing page since users may not visit your website until the end, if at all. Craft compelling text as you would for a landing page to convince users to share their information.&nbsp;<\/p>\n\n\n\n<p>Use the &#8220;Offer Headline&#8221; and &#8220;Offer Details&#8221; sections on LinkedIn to highlight the benefits of filling out the form, strengthen your value proposition, and boost conversion chances.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-landing-page-1024x713.png\" alt=\"Linkedin lead gen form confirmation page editing\" class=\"wp-image-42465\" style=\"width:392px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-landing-page-1024x713.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-landing-page-300x209.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-landing-page-768x535.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/linkedin-lead-gen-forms-landing-page.png 1402w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"27-6-add-a-url-to-your-linkedin-landing-page\">6. Add a URL to your LinkedIn landing page<\/h3>\n\n\n\n<p>With LinkedIn Lead Gen Ads, users fill out forms without visiting your landing page, but they can still be directed to your site. In the \u201cConfirmation\u201d section of the form builder, add a landing page URL to send interested users to your website.&nbsp;<\/p>\n\n\n\n<p>Use it as you would a standard LinkedIn landing page and include relevant UTMs for tracking purposes, enabling retargeting campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"28-7-incorporating-linkedin%E2%80%99s-%E2%80%9Caccelerate%E2%80%9D-feature-into-your-lead-generation-strategy\">7. Incorporating LinkedIn\u2019s \u201cAccelerate\u201d feature into your lead generation strategy<\/h3>\n\n\n\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\/linkedin-accelerate\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Accelerate<\/a> uses advanced artificial intelligence to optimize ad creation and targeting. This ensures that your LinkedIn Lead Gen Forms are presented to the most relevant audience.&nbsp;<\/p>\n\n\n\n<p>If you haven&#8217;t already, give this automation feature a try.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"29-8-carefully-choose-between-the-linkedin-lead-gen-forms-cta-options\">8. Carefully choose between the LinkedIn Lead Gen Forms CTA options<\/h3>\n\n\n\n<p>LinkedIn offers a set of predefined LinkedIn Lead Gen Forms CTAs that you can choose from.<\/p>\n\n\n\n<p>There are several options which you can use depending on context (ad vs thank-you page), and include things like Register, Attend, Request demo, etc.<\/p>\n\n\n\n<p>Here are some tips to help you use these LinkedIn Lead Gen Forms CTA options effectively:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Match the CTA to your campaign goal<\/strong>. Use &#8220;Learn More&#8221; to drive traffic to educational content or product pages. Use &#8220;Download&#8221; to offer valuable resources that require users to provide their contact details. Use &#8220;Sign Up,&#8221; &#8220;Get Quote,&#8221; or &#8220;Subscribe&#8221; to directly collect leads or sales inquiries.<\/li>\n\n\n\n<li><strong>Your ad creative should be visually appealing and consistent with the CTA<\/strong>. The messaging should highlight the benefit of taking the desired action.<\/li>\n\n\n\n<li><strong>Test different CTA buttons<\/strong>, ad creatives, and form fields to see what combination works best. Use LinkedIn\u2019s campaign manager to monitor performance and adjust accordingly.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"30-9-linkedin-lead-gen-forms-integration-with-third-party-tools\">9. LinkedIn Lead Gen Forms integration with third-party tools<\/h3>\n\n\n\n<p>A great thing about LinkedIn Lead Gen Forms is that you can streamline the data transfer using <a href=\"https:\/\/leadsbridge.com\/integrations\/\">third-party automation integration<\/a> provided by official partners like LeadsBridge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"31-linkedin-lead-gen-forms-cost-what-you-need-to-know\">LinkedIn Lead Gen Forms cost: What you need to know<\/h2>\n\n\n\n<p>While there\u2019s no separate fee just for using Lead Gen Forms, you <em>do<\/em> pay for the ads themselves. The cost depends on a few things: your campaign objective, how you choose to optimize it, your bidding strategy, and the ad format.<\/p>\n\n\n\n<p>Here\u2019s a short breakdown:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you use maximum delivery (automated bidding) with an optimization goal like \u201cLeads\u201d or \u201cQualified Leads,\u201d you\u2019re typically charged by impressions.<\/li>\n\n\n\n<li>If you choose manual bidding, you can be charged by clicks or impressions, depending on what you set.<\/li>\n\n\n\n<li>With message ads, you\u2019re charged per send, not per click.<\/li>\n<\/ul>\n\n\n\n<p>So what counts as a chargeable click? In most lead generation campaigns, you\u2019re charged when someone clicks the call-to-action button to open your Lead Gen Form. Other types of clicks, like someone clicking your logo or liking your ad, usually cost nothing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"32-linkedin-lead-gen-forms-cost-2025%E2%80%932026-benchmarks\">LinkedIn Lead Gen Forms cost: 2025\u20132026 benchmarks<\/h3>\n\n\n\n<p id=\"33-there%E2%80%99s-still-no-extra-fee-for-using-lead-gen-forms-themselves-you-pay-for-the-ads-as-usual-\">There\u2019s still no extra fee for using Lead Gen Forms themselves. You pay for the ads as usual.&nbsp;<\/p>\n\n\n\n<p id=\"34-however-costs-change-a-lot-by-country-industry-and-how-narrow-your-audience-is-but-these-ranges-are-a-good-guide-for-your-2026-linkedin-lead-generation-campaigns\">However, costs change a lot by country, industry, and how narrow your audience is, but these ranges are a good guide for your 2026 LinkedIn lead generation campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPC (cost per click):<\/strong> Most campaigns see $4 to $6 per click, with B2B lead gen often in the $5 to $9 range when targeting decision-makers.<\/li>\n\n\n\n<li><strong>CPM (cost per 1,000 impressions):<\/strong> Expect around $27 to $35 on average, with many B2B campaigns landing between $30 to $60 (and more) for Sponsored Content.<\/li>\n\n\n\n<li><strong>CPS (cost per send for Message and Conversation Ads):<\/strong> Basic Sponsored Messaging usually falls around $0.25 to $0.75 per send, while complex Conversation Ads to senior roles can sit closer to $0.75 to $1.50 or more per send.<\/li>\n\n\n\n<li><strong>CPL (cost per lead):<\/strong> On LinkedIn, $50 to $200 per lead is very common for B2B, and some narrow, high-value audiences can see CPLs above $200. Simple offers to broader audiences can still come in at lower prices, in the $15 to $50 range.<br><\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re well below these ranges, you might be leaving reach or quality on the table. If you\u2019re well above them, it\u2019s a sign to tighten your targeting, improve your creative, or rework your offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"33-optimizing-your-linkedin-lead-generation-ad-costs\">Optimizing your LinkedIn lead generation ad costs<\/h3>\n\n\n\n<p>Being savvy with your LinkedIn ad setup and testing can help you keep costs low and lead volume high.&nbsp;<\/p>\n\n\n\n<p>These tips might come in handy while doing so:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use clear, action-focused CTAs so people instantly know what they\u2019ll get.<\/li>\n\n\n\n<li>Test bidding strategies and optimize for the lowest cost per lead.<\/li>\n\n\n\n<li>Keep targeting tightly aligned with your message for maximum relevance.<\/li>\n\n\n\n<li>Retarget users who opened but didn\u2019t submit with follow-up campaigns.<\/li>\n\n\n\n<li>Connect Lead Gen Forms to your CRM or automation tool to sync leads instantly, prevent lead loss, and lower cost per qualified lead over time.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"34-linkedin-lead-gen-forms-integrations-with-leadsbridge\">LinkedIn Lead Gen Forms integrations with LeadsBridge<\/h2>\n\n\n\n<p>LinkedIn stores your leads from your LinkedIn Lead Gen Forms in a simple, downloadable CSV file. However, this method requires manual downloads, which can lead to errors, repetitive tasks, and wasted time.&nbsp;<\/p>\n\n\n\n<p>Most importantly, when users sign up to download a document or demo via a LinkedIn Lead Gen Form, they expect to receive it immediately.<\/p>\n\n\n\n<p>Welcome emails have the highest open rate at about <a href=\"https:\/\/startupbonsai.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">82%.<\/a> This is because customers expect them in their inbox once they interact with a business.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_630767d1c3ef8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/welcome-email\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo172.png\" alt=\"Welcome Email logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Get automated email notifications with LinkedIn Lead Gen Forms &amp; Welcome Email integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6423e4ecaf766\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and Mailchimp instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Additionally, your database needs to stay current, which is why you need a solution that doesn\u2019t require manually downloading and uploading a CSV file to access your lead data.&nbsp;<\/p>\n\n\n\n<p>One of LeadsBridge\u2019s <a href=\"https:\/\/blog.salesflare.com\/best-linkedin-crm-integrations\">LinkedIn CRM integrations can solve these problems<\/a>.&nbsp;<\/p>\n\n\n\n<p>Once your automated data bridge is set up, you can automatically <a href=\"https:\/\/leadsbridge.com\/documentation\/linkedin-lead-gen-forms\/my-crm-example\/\">follow up with your leads from the LinkedIn Lead Gen Form<\/a> in near real-time.<\/p>\n\n\n\n<p>You can also sync your CRM data to <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-matched-audiences\/\">LinkedIn Matched Audiences<\/a> for CRM and email remarketing. With the <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/\">LeadsBridge integrations<\/a>, you can segment your incoming leads into different forms that you create.&nbsp;<\/p>\n\n\n\n<p>Also, if you choose to, you will receive an email receipt of each lead coming in.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63076954c3f01\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot &amp; LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63076970c3f02\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync lead data as they come in with Zoho CRM &amp; LinkedIn Matched Audiences integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Learn more about the best <a href=\"https:\/\/leadsbridge.com\/blog\/tools-review\/the-best-linkedin-crm-integrations\/\">LinkedIn CRM integrations for your ad campaigns<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"35-why-integrate-linkedin-lead-gen-forms-with-crm-systems\">Why integrate LinkedIn Lead Gen Forms with CRM systems?<\/h3>\n\n\n\n<p>If you integrate LinkedIn lead gen forms with CRM systems, you can make sure the data you are paying for is not going to waste. Every new lead is captured, organized, and followed up on without extra work from your team.&nbsp;<\/p>\n\n\n\n<p>When a user submits a form, their details can be sent straight into your CRM, where they\u2019re added to the right list, tagged by campaign, and routed to sales or nurture flows automatically.&nbsp;<\/p>\n\n\n\n<p>Besides cutting out manual CSV exports, it helps your team respond faster with welcome emails, demos, or sales calls while the lead is still interested.&nbsp;<\/p>\n\n\n\n<p>Over time, automation lets you have a clearer view of the full customer journey. So, you can see which LinkedIn campaigns bring in the best leads and adjust your budget and messaging based on the results you care about.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/crm-retargeting\/\">Learn more about CRM retargeting here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"36-linkedin-lead-gen-forms-marketo\">LinkedIn Lead Gen Forms + Marketo<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/documentation\/linkedin-lead-gen-forms\/marketo\/\">Integrate your <\/a><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/marketo\/\">LinkedIn Lead Gen forms through LeadsBridge with Marketo<\/a> to enable you to insert and update leads in static leads and the list.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63076832c3ef9\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/marketo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo91.png\" alt=\"Marketo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms &amp; Marketo automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"37-salesforce%C2%AE-linkedin-\">Salesforce\u00ae + LinkedIn <\/h3>\n\n\n\n<p>You can connect<a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/salesforce\/\"> Salesforce\u00ae with LinkedIn Lead Gen Forms <\/a>through LeadsBridge\u2019s integration. This helps <a href=\"https:\/\/leadsbridge.com\/documentation\/linkedin-lead-gen-forms\/salesforce\/\">insert and update leads<\/a> in lead sources, campaigns, list views, tags, and reports.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/salesforce-linkedin-integration\/\">Discover all the integrations you can build between LinkedIn and Salesforce\u00ae<\/a>. Here\u2019s a popular example:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63076904c3f00\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly sync data between LinkedIn Lead Gen Forms &amp; Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"38-pardot-linkedin-\">Pardot + LinkedIn <\/h3>\n\n\n\n<p>Integrate your <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/pardot\/\">LinkedIn Lead Gen Forms with Pardot<\/a>, so you can <a href=\"https:\/\/leadsbridge.com\/documentation\/linkedin-lead-gen-forms\/pardot\/\">automatically sync<\/a> all incoming leads from your LinkedIn Lead Gen Forms Campaigns to Pardot.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_630768e7c3eff\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between LinkedIn Lead Gen Forms &amp; Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"39-linkedin-gmail-\">LinkedIn + Gmail <\/h3>\n\n\n\n<p>You can <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/gmail\/\">connect LinkedIn with Gmail<\/a> to create new ones and update existing Gmail Leads coming from LinkedIn Lead Gen Ads.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_630768a7c3efd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/gmail\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo682.png\" alt=\"Gmail logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Move lead data between LinkedIn Lead Gen Forms &amp; Gmail automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"40-hubspot-linkedin-\">HubSpot + LinkedIn <\/h3>\n\n\n\n<p>Besides syncing leads from LinkedIn to your HubSpot CRM, you can automatically build a multi-touch outreach, engage those leads, send InMails, track, and measure your campaign\u2019s insights.&nbsp;<\/p>\n\n\n\n<p>There\u2019s much you can do with the <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/hubspot\/\">LinkedIn Lead Gen Forms HubSpot integration<\/a>.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63076854c3efa\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data sync between LinkedIn Lead Gen Forms &amp; HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"41-pipedrive-linkedin-\">Pipedrive + LinkedIn <\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/pipedrive\/\">Connecting Pipedrive to LinkedIn through LeadsBridge<\/a> helps you run LinkedIn campaigns from Pipedrive and feed data into your CRM.&nbsp;<\/p>\n\n\n\n<p>This integration enables you to manage sales flows, track customers\u2019 journeys, and even automatically define triggers to publish LinkedIn posts.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6307687ac3efb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pipedrive\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline workflows with LinkedIn Lead Gen Forms &amp; Pipedrive integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"42-linkedin-lead-gen-forms-activecampaign-integration\">LinkedIn Lead Gen Forms + ActiveCampaign integration<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/activecampaign\/\">LinkedIn Lead Gen Forms integration with ActiveCampaign<\/a> helps automatically sync and update leads directly into your ActiveCampaign lists.&nbsp;<\/p>\n\n\n\n<p>Streamlining this process lets your team better engage with your leads through personalized email marketing campaigns at appropriate times.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65cf39f4063b6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms &amp; ActiveCampaign in real-time\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"43-linkedin-lead-gen-forms-google-sheets\">LinkedIn Lead Gen Forms + Google Sheets<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/google-sheets\/\">LinkedIn Lead Gen Forms and Google Sheets integration<\/a> seamlessly creates spreadsheet rows within Google Sheets. This automation is triggered every time you receive a Lead Gen Form response.&nbsp;<\/p>\n\n\n\n<p>This integration is great if you <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-use-google-sheets-as-a-crm\/\">use Google Sheets as a basic CRM<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6423853c94dcd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect LinkedIn Lead Gen Forms with Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"44-linkedin-lead-gen-forms-gotowebinar-integration\">LinkedIn Lead Gen Forms + GoToWebinar integration<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/gotowebinar\/\">Integrate your LinkedIn Lead Gen Forms with GoToWebinar<\/a> to seamlessly guide registrants to your webinars. While automatically transferring leads to GoToWebinar, it enables you to add them as webinar registrants.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65cf3a34063b7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/gotowebinar\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo64.png\" alt=\"GoToWebinar logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data sync between LinkedIn Lead Gen Forms &amp; GoToWebinar\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"45-oracle-eloqua-linkedin-lead-gen-forms-integration\">Oracle Eloqua + LinkedIn Lead Gen Forms integration<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/oracle-eloqua\/\">Oracle Eloqua + LinkedIn Lead Gen Forms integration<\/a> helps you create seamless lead management. Also, it can improve how you run your lead nurturing process, enhancing your marketing automation capabilities and driving better results.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667d2367af660\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/oracle-eloqua\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo106.png\" alt=\"Oracle Eloqua logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with LinkedIn Lead Gen Forms and Oracle Eloqua<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"46-monitor-your-linkedin-advertising-campaign-and-download-leads\">Monitor your LinkedIn advertising campaign and download leads<\/h2>\n\n\n\n<p>Monitoring your LinkedIn Advertising Campaign is an important part of the process. However, based on your objective, monitoring may look slightly different from case to case. Here are three of the most common examples of campaign objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build brand awareness<\/li>\n\n\n\n<li>Drive engagement and consideration<\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/how-to-generate-leads-from-linkedin\/\">Generate leads and conversions<\/a><\/li>\n<\/ul>\n\n\n\n<p>According to the campaign\u2019s goals, there are a number of metrics to track. For example, if the goal is to increase engagement, the focus should be on the following metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clicks<\/strong>: The total number of clicks on an ad.<\/li>\n\n\n\n<li><strong>Impressions<\/strong>:&nbsp; The total number of times someone saw an ad.<\/li>\n\n\n\n<li><strong>Click-through rate (CTR)<\/strong>: The total number of clicks divided by the total number of impressions.<\/li>\n<\/ul>\n\n\n\n<p>For leads and conversions, these are good metrics to focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversions<\/strong>: The number of times a user took the call-to-action after seeing an ad.<\/li>\n\n\n\n<li><strong>Conversion rate<\/strong>: How often an ad results in a conversion.<\/li>\n\n\n\n<li><strong>Cost per conversion<\/strong>: Ad spend divided by conversions.<\/li>\n\n\n\n<li><strong>Leads<\/strong>: The total number of leads generated by an ad. This metric applies to advertising campaigns that use LinkedIn Lead Gen Forms.<\/li>\n\n\n\n<li><strong>Cost per lead (CPL):<\/strong> The total number of leads divided by the ad spend.<\/li>\n<\/ul>\n\n\n\n<p>Once a lead generation campaign has been launched, it\u2019s possible to download leads and measure the impact of a given campaign with metrics like the ones mentioned above.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"47-how-to-measure-the-impact-of-your-lead-gen-campaign\">How to measure the impact of your lead gen campaign<\/h2>\n\n\n\n<p>Just like with any campaign, it\u2019s important to understand how you will measure success before you start. Be ready to make changes as needed while it\u2019s running.<\/p>\n\n\n\n<p>This way, you\u2019ll clearly see how well your campaign is doing and make improvements at the best time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"48-identify-your-key-metrics\">Identify your key metrics<\/h3>\n\n\n\n<p>Analyzing your lead generation campaign\u2019s metrics as you go helps track your performance. With this info, optimizing your strategy also becomes easy.&nbsp;<\/p>\n\n\n\n<p>These metrics may include the following;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost Per Acquisition (CPA)<\/li>\n\n\n\n<li>Average Revenue Per Customer (ARPC)<\/li>\n\n\n\n<li>Website Traffic<\/li>\n\n\n\n<li>Lead Conversion Rate<\/li>\n\n\n\n<li>Qualified Leads<\/li>\n\n\n\n<li>Capture vs. Conversion Rate<\/li>\n\n\n\n<li>Email Marketing Performance<\/li>\n\n\n\n<li>Social Media Engagement<\/li>\n<\/ul>\n\n\n\n<p>Keep track of this by exporting your ad performance data from LinkedIn Campaign Manager and moving it to one central place for reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"49-use-the-insight-tag\">Use the Insight Tag<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/\">LinkedIn\u2019s Insight Tag <\/a>is a JavaScript tag that enables <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-conversions-api\/\">conversion tracking<\/a>, website audiences, and website demographics.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-09-at-16.48.19-1024x501.png\" alt=\"LinkedIn Insight tag\" class=\"wp-image-45223\" style=\"width:591px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-09-at-16.48.19-1024x501.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-09-at-16.48.19-300x147.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-09-at-16.48.19-768x375.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-09-at-16.48.19.png 1166w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>This lets you link specific results like form fills, sign-ups, and downloads to LinkedIn Ads data, so you can see which actions are bringing the most value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"50-implement-ab-testing\">Implement A\/B testing<\/h3>\n\n\n\n<p>A\/B testing is a great way to find out which images, text, and targeting work best in your lead generation campaign.<\/p>\n\n\n\n<p>It helps you learn what gets the best results on LinkedIn and what motivates people to take action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"51-benefits-of-using-linkedin-lead-generation-for-b2b-companies\">Benefits of using LinkedIn Lead Generation for B2B companies<\/h2>\n\n\n\n<p>LinkedIn is one of the most powerful tools for generating leads for B2B businesses.<\/p>\n\n\n\n<p>If working with these audiences, you\u2019re more likely to discover your next lead on LinkedIn than on any other platform, with or without paid strategies.<\/p>\n\n\n\n<p>If using LinkedIn Lead Generation for B2B campaigns, other benefits you may access include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reaching a highly targeted professional audience<\/li>\n\n\n\n<li>Collecting leads directly within the LinkedIn platform<\/li>\n\n\n\n<li>Increasing form completion rates with pre-filled user data<\/li>\n\n\n\n<li>Gaining access to detailed insights for better campaign decisions<\/li>\n\n\n\n<li>Strengthening brand trust through a credible, professional environment<\/li>\n\n\n\n<li>Real-time reporting that makes it easy to analyze your ads\u2019 performance<\/li>\n\n\n\n<li>Incorporating AI to boost marketing efficiency&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"52-are-there-any-downsides-to-using-lead-gen-forms\">Are there any downsides to using Lead Gen Forms?<\/h2>\n\n\n\n<p>Even though LinkedIn is great for <a href=\"https:\/\/leadsbridge.com\/blog\/guides\/how-to-use-linkedin-to-build-a-solid-b2b-lead-generation-strategy-for-your-business\/\">B2B lead generation<\/a>, using Lead Gen Forms may pose a few common challenges. Here\u2019s what to watch out for:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"53-leads-who-forget-that-they-filled-out-the-form\">Leads who forget that they filled out the form<\/h3>\n\n\n\n<p>LinkedIn Lead Gen Forms make sign-ups so smooth that some users forget they even filled them out. To filter for higher-intent leads, you can add a bit of \u201cgood friction\u201d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use single-line input questions to make prospects think before submitting.<\/li>\n\n\n\n<li>Add custom checkboxes so they have to stop and read before ticking.<\/li>\n\n\n\n<li>Include a couple of fields that don\u2019t auto-populate, so they must type something in.<\/li>\n\n\n\n<li>Connect forms to your CRM and follow up quickly or add leads to an automated nurture sequence.<\/li>\n<\/ul>\n\n\n\n<p>For teams running LinkedIn campaigns alongside lead gen forms, reviewing the <a href=\"https:\/\/www.salesrobot.co\/blogs\/expandi-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">best Expandi alternatives<\/a> can help identify a tool that fits your outreach workflow.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-lead-gen-forms-pardot\/\">Use this guide to connect your LinkedIn Lead Gen Forms to Pardot and other marketing platforms.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"54-lack-of-remarketing-potential\">Lack of remarketing potential<\/h3>\n\n\n\n<p>You <em>can<\/em> remarket based on Lead Gen Form engagement, but you can\u2019t retarget people who only saw the ad and neither clicked nor opened the form.&nbsp;<\/p>\n\n\n\n<p>To recover \u2018opened but didn\u2019t submit\u2019, build Matched Audiences based on form opens and exclude submitters<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"55-too-many-field-options\">Too many field options<\/h3>\n\n\n\n<p>Up to twelve fields can be added with LinkedIn Lead Gen Forms, but that doesn\u2019t necessarily mean they should. Here are two points to keep in mind when deciding what fields need to be added:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the minimum amount of information needed on this form in order to follow up or qualify a lead?<\/li>\n\n\n\n<li>Is the ad offering something that justifies the amount of information being asked of the prospects?<\/li>\n<\/ul>\n\n\n\n<p>These two questions are useful as guidelines for the next time a LinkedIn Lead Gen Form needs to be created.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"56-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>LinkedIn Lead Gen Forms is a great way to generate B2B leads for your business. It makes campaign forms easier to fill out, which helps improve campaign performance.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/\">Integrating LinkedIn Lead Gen Forms with third-party tools<\/a> through LeadsBridge, such as Pardot, Google Sheets, and Email Notifications, will help you reach your leads at the perfect time and follow up with them as soon as they come into your marketing funnel.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>LinkedIn Lead Gen Forms allows advertisers to collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your ads get clicks and bring in conversions instead of your competition?&nbsp; The more intentional you are, the more those leads become real opportunities. Here, we\u2019ll talk about LinkedIn Lead Generation [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":37783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[77],"industry":[],"class_list":["post-20787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-linkedin"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/10\/Cover-Blog-24Aug.png","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything you need to know on LinkedIn Lead Gen Forms -<\/title>\n<meta name=\"description\" content=\"What are LinkedIn Lead Gen Forms and why should you use them? Learn how this feature can enhance your lead generation on LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything you need to know on LinkedIn Lead Gen Forms -\" \/>\n<meta property=\"og:description\" content=\"What are LinkedIn Lead Gen Forms and why should you use them? 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