{"id":20961,"date":"2020-12-07T09:43:03","date_gmt":"2020-12-07T09:43:03","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=20961"},"modified":"2026-03-19T14:10:50","modified_gmt":"2026-03-19T14:10:50","slug":"convert-mortgage-leads","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/convert-mortgage-leads\/","title":{"rendered":"Generate mortgage leads: 20 strategies companies need to test"},"content":{"rendered":"

A <\/span>study revealed<\/span><\/a> that more than 6 million home sales occur in the United States every year and 92% of new mortgage borrowers do online research before speaking to a lender. In the same vein, 66% of homebuyers would prefer to handle their mortgages entirely online. This shows there are lots of leads waiting to be tapped. However, you need solid strategies that will help you to get high- quality mortgage leads.<\/span><\/p>\n

In this article, you’ll get 20 mortgage lead generation strategies with examples. These strategies will help you to collect more leads and convert them into customers.<\/span><\/p>\n

1. Organic Search Engine Optimization (SEO) strategy<\/a>
\n2. Build a local SEO strategy and use reviews<\/a>
\n3. Get published in local real estate magazines<\/a>
\n4. Use a social media strategy<\/a>
\n5. Use Advertising<\/a>
\n6. Earn referrals from real estate agents and builders<\/a>
\n7. Network with Divorce attorneys and Family Lawyers<\/a>
\n8. Use MLS listings<\/a>
\n9. Buy mortgage leads<\/a>
\n10. Use email marketing<\/a>
\n11. Close up more sales with a quick response<\/a>
\n12. Categorize the leads<\/a>
\n13. Follow up mortgage leads constantly and diligently<\/a>
\n14. Keep track of your interactions with leads<\/a>
\n15. Use mortgage leads data to know your conversion process<\/a>
\n16. Content marketing<\/a>
\n17. Optimize your website<\/a>
\n18. Direct mail<\/a>
\n19. Use offline channels<\/a>
\n20. Measure your results<\/a><\/p>\n

1.Organic Search Engine Optimization? (SEO) strategy<\/h3>\n

Search engine traffic is one of the best ways to generate mortgage leads<\/a> with a low budget. Search engine optimization is getting your website rank high in search engines using different methods. There are two coveted positions you should aim for. The first position is the section just below the ads. Check it out below:<\/span><\/p>\n

\"Home<\/p>\n

The second position is the Google snippet.<\/span><\/p>\n

\"Home<\/p>\n

But there is a problem:<\/span><\/p>\n

A lot of brokers are chasing after these spots because they are search engine real estates. In this article, we share some of the best strategies to compete for the highest rank on Google search.?<\/span><\/p>\n

1.A solid keyword research strategy<\/b><\/p>\n

The first thing you need is a keyword research strategy. You need keywords that have a good search volume, high commercial intent, and low competition. To get this set of keywords, you need to use both free and paid keyword research tools such as Google keyword planner, Ahrefs, Ubersuggest, Keyword Everywhere, and similar<\/a>.<\/span><\/p>\n

For example, using the Ubersuggest keyword tool, type in any keywords. Let’s use <\/span>home loans <\/i><\/b>to see suitable keywords to use. Remember, you need keywords with good search volume<\/a>, commercial intent, and low competition.? So go to ubersuggest.com and type in the keyword.<\/span><\/p>\n

\"Ubersuggest<\/p>\n

It leads to the page below:<\/span><\/p>\n

\"Ubersuggest<\/p>\n

The ubersuggest tool shows the search volume and the SEO difficulty of keywords (SD). These are important features. Looking at the image above, you can target the keywords highlighted in green. They are not too competitive and with a good content strategy, you can rank for the terms.?<\/span><\/p>\n

So, download all the keywords with a low seo difficulty score and a good search volume.<\/span><\/p>\n

What do you do with the keyword you got from the keyword tool?<\/span><\/p>\n

Create content with the keywords.<\/i><\/b> The first thing you need to do with the keywords is to create useful content. This will help to position your website in the search engine rankings. It will help to drive traffic to your website where you can convert them to leads and paying customers. Create long-form content because they rank better on search engines. Add images to boost your chances of ranking high. Check out this mortgage website sitting in the most coveted position.<\/p>\n

\"home<\/p>\n

I searched for the keyword “<\/span>home loans for bad credit<\/span><\/i>“. It returns the result above with a website making it to the Google snippet. Look at how the writer sprinkled the keywords throughout the article. No wonder it appears in the Google snippet.<\/span><\/p>\n

Look at the article below:<\/span><\/p>\n

\"Home<\/p>\n

The full-page article is <\/span>here<\/span><\/a>. It is a long-form, and it contains images. Use this as an example and write a much better article to rank above the competition. Add a call to action to every content you create on your website.<\/span><\/p>\n

Use the keywords in the subtitles on the content page: <\/i><\/b>To further enhance your chances of ranking on search engines, sprinkle your keywords in the sub-titles of your content.<\/p>\n

Use the keywords in the URL and Meta description of the content<\/i><\/b>. Adding keywords to the Meta description of the content will boost its click-through rate. If people click on your article link on the search engine, it tells the search engine that the article is popular, which can lead to more clicks, and more clicks lead to a higher ranking. This will increase the number of visitors to your website.<\/span><\/p>\n

[card_optin id=’16927′]<\/p>\n

2.Build a local SEO strategy and use reviews<\/h3>\n

The second way you can get mortgage leads is by building a local SEO strategy. The thing is, most of your customers are around you, so you need to build awareness for your business through local SEO strategy. Below are three local SEO strategies that will be of help.<\/span><\/p>\n

a. Claim your Google my business profile<\/b><\/p>\n

The first thing you need to do is to claim your <\/span>Google my business<\/i><\/b> profile. When you have an optimized profile on Google, it is shown with the map when someone searches for your kind of business in your city.? For example, searching for a mortgage company in New York brought the following result:?<\/span><\/p>\n

\"Google<\/p>\n

When the searcher clicks on any of the companies? names, the business profile is shown with information that will enable them to find the business locally such as the Business name, the address, phone number<\/a>, hours of services, etc. For instance, clicking on the first company – <\/span>Keypoint Mortgage LLC<\/b> brought out this information with a map, pictures, and reviews.<\/span><\/p>\n

\"Google<\/p>\n

You can see the description of the office on the map. This makes it easy for potential leads to trace the business.<\/span><\/p>\n

To claim your Google my business profile<\/a>, go to <\/span>google.com\/business<\/span><\/a> and walk through the steps.<\/span><\/p>\n

b. Use positive reviews<\/b><\/p>\n

Online reviews are very important to the success of your mortgage company. They are useful for search engines and potential leads. People want to ensure that they work with a reputable company. A local consumer review survey carried out by Brightlocal revealed that <\/span>90% of clients trust online reviews<\/span><\/a> and check them before making a purchase and <\/span>84% say they trust reviews<\/span><\/a> as much as personal recommendations.??<\/span><\/p>\n

Positive reviews are difficult to get and you can’t fake it. It must be real and it takes time. So, offer good services and be diligent. Ensure that your customers are happy. This is the only way you can ask them to share their positive experiences with people online. Check out <\/span>Keypoint customer reviews<\/i><\/b> on Google below.<\/span><\/p>\n

\"keypointc. Get local links<\/b><\/p>\n

Local links are also part of the local SEO strategy for your business. You need links from local organizations. This will help to send strong signals to search engines that your business is relevant in your locality, town or city. For example, local links include links from local alumni associations, local chambers of commerce and other organizations in your local community. These links will help you rank for the city you live in.<\/span><\/p>\n

If all of this sounds a little complicated you can always look at hiring outside SEO help. Remember if you want to execute a powerful Local SEO strategy then you should look at local SEOs. For example, if you need to rank in London, I would look at\u00a0hiring a London-based SEO professional<\/a>.<\/p>\n

3. Get published in local real estate magazines<\/h3>\n

One way you can draw mortgage leads from your local area is by writing great articles and publishing them in your local real estate magazines. This way you will build brand awareness for your business in your local community and beyond. The truth is, the competition online is much, and the noise is also deafening. Coupled with the fact that most website visitors just click away to find things that attract their attention, making you lose loads of leads on the line. But with real estate magazine publications, it is a different ball of the game. People read them and not scan through the headlines. They spend a lot of time reading print magazines as shown below.<\/span><\/p>\n

\"print<\/p>\n

Also, a real estate magazine has long-lasting exposure. It stays in homes and offices months after it is being published. It will continue to bring leads and awareness to your business.<\/span><\/p>\n

Find an example of a <\/span>real estate agent magazine<\/span><\/a> whose target areas include Treasure Valley, Idaho, and Philadelphia below.<\/span><\/p>\n

\"real<\/p>\n

4. Use a social media strategy<\/h3>\n

Social media is very important in generating mortgage leads. This is because <\/span>81% of Americans<\/span><\/a> are active on social media. That is a lot of leads. Social media provides the best way for you to promote your services to get leads daily. One good thing about the social media strategy is that it is most free. Below are ways you can use social media to get mortgage leads.<\/span><\/p>\n

a. Share pictures from past closings<\/b><\/p>\n

As you close a loan deal, ask the customer to take their pictures. Check out an example from <\/span>Primary residential Mortgage Inc<\/span><\/i> below.<\/span><\/p>\n

\"FaceB1\"<\/p>\n

Post the picture and tag the client also on your social media account. You can take it further by adding a call to action button to the post at the end. Use something like “<\/span>If you want to be fulfilled as the Bullock’s, fill out the application at …<\/span><\/i>“. This will help you close more deals.<\/span><\/p>\n

b. Share clients’ testimonials<\/b><\/p>\n

This is one of the best posts that can help you get more mortgage leads for your company. Testimonials create awareness and trust for leads that are sitting on the fence. It strengthens your brand and helps you to build trust with potential leads.<\/span><\/p>\n

Check out the example below from <\/span>Pacific residential mortgage<\/span><\/i>.<\/span><\/p>\n

\"FaceB2\"<\/b><\/p>\n

c. Share real estate agent’s listings<\/b><\/p>\n

If you are connected with agents and you notice that they are promoting a new listing, share it with your audience. This tells the agent that you are helping them to get more exposure and your fans might see it and ask you for a loan to buy it. Win-win.<\/span><\/p>\n

Find an example below.<\/span><\/p>\n

\"FaceB3\"<\/p>\n

Other activities you can carry out to increase your leads on social media include:<\/span><\/p>\n