{"id":21577,"date":"2025-02-10T11:27:01","date_gmt":"2025-02-10T11:27:01","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=21577"},"modified":"2025-02-10T11:27:03","modified_gmt":"2025-02-10T11:27:03","slug":"linkedin-matched-audiences","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/","title":{"rendered":"LinkedIn Matched Audiences: What is it &amp; how to use it"},"content":{"rendered":"\n<p>As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This tool allows businesses to <strong>build audiences, upload a list of companies or contacts they want to target or retarget<\/strong>, integrate contacts from a third-party system, and create lookalike audiences.<\/p>\n\n\n\n<p>But how can you use this tool to achieve true full-funnel marketing?<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-e78a766f-6921-4001-b81e-3b7d4d8f7a25\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#0-why-you-should-use-linkedin-retargeting-options>Why you should use LinkedIn retargeting options<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#1-what-is-linkedin-targeting>What is LinkedIn targeting?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#2-why-use-linkedin-retargeting-ads>Why use LinkedIn retargeting ads?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#3-how-to-find-your-target-audience-on-linkedin>How to find your target audience on LinkedIn<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#6-what-is-linkedin-matched-audiences>What is LinkedIn Matched Audiences?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#8-how-to-use-linkedin-matched-audiences>How to use LinkedIn Matched Audiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#9-how-to-add-a-matched-audience-to-linkedin-campaigns-for-both-account-and-contact-targeting>How to add a matched audience to LinkedIn campaigns (for both Account and Contact targeting)<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#16-linkedin-website-retargeting>LinkedIn website retargeting<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#20-linkedin-contact-targeting>LinkedIn contact targeting<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#22-linkedin-account-targeting>LinkedIn account targeting<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#24-linkedin-predictive-audiences>LinkedIn Predictive Audiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#26-linkedin-matched-audiences%E2%80%99-best-practices-amp-tips>LinkedIn Matched Audiences\u2019 best practices &amp; tips<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#34-more-of-linkedin%E2%80%99s-marketing-features>More of LinkedIn\u2019s marketing features<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#39-faqs>FAQs<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#42-what-to-take-away-from-this->What to take away from this?&nbsp;<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In this article, we\u2019ll discuss LinkedIn Matched Audiences and how to use it to<strong> improve your campaigns\u2019 efficiency.<\/strong> Additionally, we\u2019ll introduce some automation integrations that you can use to take your LinkedIn advertising to the next level.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f87846115c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"{\"id\":422,\"name\":\"LinkedIn Matched Audiences\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo422.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo422.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo422.png\",\"slug\":\"linkedin-matched-audiences\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your LinkedIn campaigns with LinkedIn Matched Audiences integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-why-you-should-use-linkedin-retargeting-options\">Why you should use LinkedIn retargeting options<\/h2>\n\n\n\n<p>There are all types of study-backed proofs of why you need to include <a href=\"https:\/\/leadsbridge.com\/blog\/crm-retargeting\/\">retargeting in your marketing mix.<\/a> Statistics show that click-through rates (CTRs) for retargeting display ads could be as high as <a href=\"https:\/\/ecommercebonsai.com\/personalization-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 times<\/a> more successful than non-targeted ads. Also, retargeting ads improve the trademark search behavior.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1013\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.36.04-1024x1013.png\" alt=\" LinkedIn retargeting options\" class=\"wp-image-48540\" style=\"width:547px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.36.04-1024x1013.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.36.04-300x297.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.36.04-768x759.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.36.04.png 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/financesonline.com\/retargeting-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>LinkedIn also offers retargeting options which allows you to:<\/p>\n\n\n\n<p><strong>1. Send highly relevant and personalized content to your audience.<\/strong><\/p>\n\n\n\n<p>For example, if a user has visited a product page on your website, you can target the user with exclusive offers related to that product. This will improve your conversion rates immensely; the more personalized your content, the higher your conversion rates.<\/p>\n\n\n\n<p><strong>2. Accelerate the buyer\u2019s journey from awareness to conversion.&nbsp;<\/strong><\/p>\n\n\n\n<p>If most of your target users have already interacted with your business, they are likely<em> warm leads<\/em>. All you need is to rekindle their interest with a persuasive offer and move them further down the sales funnel.<\/p>\n\n\n\n<p><strong>3. Retain your customers through personalized offers to improve customer lifetime value.&nbsp;<\/strong><\/p>\n\n\n\n<p>Customer retention increases profits and reduces expenses. A study revealed that obtaining a new customer is 5-25 times more costly than retaining one. Additionally, the <a href=\"https:\/\/www.panlearn.com\/articles\/project-management\/the-pareto-principle-its-use-in-project-management\" target=\"_blank\" rel=\"noreferrer noopener\">20\/80 Pareto Principle<\/a> explains that only 20% of customers are the source of 80% of a given company\u2019s profits.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-what-is-linkedin-targeting\">What is LinkedIn targeting?<\/h2>\n\n\n\n<p>When running ads or <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Sponsored Content on LinkedIn<\/a>, you can launch campaigns that are specially optimized for audience targeting. This process is done by establishing various criteria, such as company size, number of employees, job titles, etc.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"704\" height=\"846\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.43.46.png\" alt=\"What is LinkedIn targeting\" class=\"wp-image-48541\" style=\"width:283px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.43.46.png 704w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.43.46-250x300.png 250w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>All these factors combined make LinkedIn an ideal medium for running flexible marketing_ whether for advertising, content marketing, or networking.<\/p>\n\n\n\n<p>If you are new to advertising on LinkedIn, <a href=\"https:\/\/leadsbridge.com\/blog\/create-linkedin-advertising-account\/\">find out how to create your first LinkedIn ad campaign here.<\/a><\/p>\n\n\n\n<p>After understanding what LinkedIn targeting is, it\u2019s time to implement LinkedIn\u2019s targeting features for your campaigns.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-why-use-linkedin-retargeting-ads\">Why use LinkedIn retargeting ads?<\/h2>\n\n\n\n<p>\u200b\u200bLinkedIn allows you to run ads and retarget members who have interacted with it. You can retarget your audience by website, video ads, Lead Gen Forms, company page, single image, and LinkedIn Event.&nbsp;<\/p>\n\n\n\n<p>LinkedIn retargeting ads target audiences using segments of the individuals with appropriate actions or conversions, for example, a video ad\u2019s completion quartile or engagement with a text ad.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"818\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.47.19-1024x818.png\" alt=\"LinkedIn retargeting ads\" class=\"wp-image-48542\" style=\"width:541px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.47.19-1024x818.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.47.19-300x240.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.47.19-768x614.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.47.19-1536x1228.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-21-at-22.47.19.png 1594w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Advertisers can use these <strong>retargeting campaigns built around users&#8217; behavior <\/strong>to achieve various marketing objectives. Have a look at these ads, for instance.<\/p>\n\n\n\n<p>In this ad by <a href=\"https:\/\/www.linkedin.com\/posts\/academy-campus_upgrade-your-cv-and-fast-track-your-career-activity-6980477692823367682-4kEb?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">Euronext Group<\/a>, you can see a strong social proof with solid content for retargeting campaigns. Additionally, its design and copy could target a range of the LinkedIn contacts. This includes those who are actively looking for positions, young members who want to grow in their current fields, and so on.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"772\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Retargeting-ad-example-772x1024.png\" alt=\"\" class=\"wp-image-42468\" style=\"width:559px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Retargeting-ad-example-772x1024.png 772w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Retargeting-ad-example-226x300.png 226w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Retargeting-ad-example-768x1019.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Retargeting-ad-example.png 1058w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/figure>\n<\/div>\n\n\n<p>Here&#8217;s another retargeting example by the <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6981764088376782848?utm_source=share&amp;utm_medium=member_desktop\">Fiction Writer Group<\/a>. This ad uses retargeting based on location. The content is designed to reach a specific set of potential customers who are likely to have already expressed interest in a particular area or users within a specific location relevant to their business.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"848\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-Retargeting-ad-example-848x1024.png\" alt=\"Linkedin Retargeting ad example\" class=\"wp-image-42469\" style=\"width:561px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-Retargeting-ad-example-848x1024.png 848w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-Retargeting-ad-example-249x300.png 249w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-Retargeting-ad-example-768x927.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/Linkedin-Retargeting-ad-example.png 1072w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-how-to-find-your-target-audience-on-linkedin\">How to find your target audience on LinkedIn<\/h2>\n\n\n\n<p>To get your message across to <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">your ideal target audience<\/a>, use the following criteria to create target personas and, thus, meaningful connections with your prospects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-linkedin-targeting-options\">LinkedIn targeting options<\/h3>\n\n\n\n<p><strong>1. Locations<\/strong><\/p>\n\n\n\n<p>Users often expect to hear from brands in their geographical location. So to segment your <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-target-audience\/\">LinkedIn target audience<\/a> by location, you\u2019ll need to use the data specified by the member in their profiles or their IP address for short-term visits.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-00.53.47-1024x761.png\" alt=\"LinkedIn targeting options\" class=\"wp-image-48544\" style=\"width:591px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-00.53.47-1024x761.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-00.53.47-300x223.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-00.53.47-768x571.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-00.53.47.png 1388w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads#step-2\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>You can also reach your LinkedIn target audience based on other information found in their profiles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company info: Degree of connections, number of followers, growth rate year over year, industry, and the company\u2019s name, revenue, and size.<\/li>\n\n\n\n<li>Demographics data: Age, gender, etc.<\/li>\n\n\n\n<li>Education data: Schools, field of studies, and degrees.<\/li>\n\n\n\n<li>Job experience: Field of expertise, level of seniority, job title, specific skills, and years of experience.<\/li>\n\n\n\n<li>Interests and traits: Group associations, content engagement, and other personal and social traits based on the member\u2019s interactions on the platform.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Matched Audiences<\/strong><\/p>\n\n\n\n<p>LinkedIn Matched Audiences allows you to create custom audience segments using lists of contacts in your CRM or marketing apps.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-linkedin-audience-insights\">LinkedIn audience insights<\/h3>\n\n\n\n<p>LinkedIn audience insights provide metrics that help track analytics and your campaign\u2019s performance. This tool allows you to access useful metrics, such as engagement rates, for the content or ads you post. And since engagement is the deciding factor in conversion performance, this is crucial to your overall marketing success.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Audience-Insights-data-security-summary-dsk-v05-2x-1024x602.png\" alt=\"LinkedIn audience insights\" class=\"wp-image-48546\" style=\"width:660px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Audience-Insights-data-security-summary-dsk-v05-2x-1024x602.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Audience-Insights-data-security-summary-dsk-v05-2x-300x176.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Audience-Insights-data-security-summary-dsk-v05-2x-768x451.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Audience-Insights-data-security-summary-dsk-v05-2x.png 1120w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>For improved tracking of your audience engagement, LinkedIn allows you to find audiences with a high engagement rate, track the performance of various content and topics, and test the strength of your metrics.&nbsp;<\/p>\n\n\n\n<p>Want to increase your B2B audience engagement? <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-metrics\/\">Learn all about tracking LinkedIn\u2019s audience insights and metrics here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-what-is-linkedin-matched-audiences\">What is LinkedIn Matched Audiences?<\/h2>\n\n\n\n<p>Think of the LinkedIn Matched Audiences as <a href=\"https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/\">Facebook\u2019s custom audiences<\/a> feature. It\u2019s designed for retargeting website visitors and promoting products and services to contacts. Source of this data could be CRM databases and marketing and sales management tools.&nbsp;<\/p>\n\n\n\n<p>As an account-based targeting feature, it enables you to reach your audience with maximum efficiency. It basically lets you narrow down your marketing efforts to the audiences who are likely to convert. It also helps better manage your LinkedIn target audience.&nbsp;<\/p>\n\n\n\n<p>Previously, LinkedIn allowed advertisers to target different users based on their traits using lookalike audiences. However, LinkedIn stopped using lookalike audiences on February 29, 2024.&nbsp;<\/p>\n\n\n\n<p>Instead, they now offer tools like Predictive Audiences and Audience Expansion. Audience Expansion helps you reach more people with similar professional traits. And Predictive Audiences use <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\/linkedin-accelerate?src=go-pa&amp;trk=sem-ga_campid.20494673656_asid.169288993597_crid.718292358400_kw.linkedin%20automate%20campaigns_d.c_tid.aud-1946955325675:kwd-2362981072443_n.g_mt.b_geo.1008627&amp;mcid=7100598977514926083&amp;cid=&amp;gad_source=1&amp;gclid=Cj0KCQiAqL28BhCrARIsACYJvkcfoNl-RJtTcQu0MM8e4auZVp7tQSXuSMWC-tOWBcl6-CMLHCDxiy4aAhtzEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn\u2019s AI<\/a>. <\/p>\n\n\n\n<p>This feature performs different tasks including finding people similar to your target group, and refreshing it daily for better results.\u00a0LinkedIn Matched Audiences is available for Sponsored Content, Sponsored InMail, and other <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-ads-examples\/\">LinkedIn ad formats<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-linkedin-matched-audiences%E2%80%99-minimum-audience-size\">LinkedIn Matched Audiences\u2019 minimum audience size<\/h3>\n\n\n\n<p>LinkedIn Matched Audiences\u2019 minimum audience size is 300 members, and the maximum is 300,000. Besides size, location is a requirement for targeting. Since the location will naturally reduce the number of your audience, some marketers find it difficult to meet this requirement.<\/p>\n\n\n\n<p>However, if your list is smaller than 300 contacts, you can still use multiple lists or create Lookalike Audiences to achieve the LinkedIn Matched Audiences\u2019 minimum audience size for your campaign.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-how-to-use-linkedin-matched-audiences\">How to use LinkedIn Matched Audiences<\/h2>\n\n\n\n<p>With LinkedIn Matched Audiences, you can create three types of targeting.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The first is website retargeting, allowing you to run a consistent campaign through a simple tag on your website. On average, retargeted website visitors are <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/04\/19\/digital-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">70% more likely to convert<\/a>.<\/li>\n\n\n\n<li>Contact targeting is the next option for creating matched audiences and is best for upselling products or services. It often delivers a high yield on ad spend because the <em>contacts<\/em> are in the final stage of the buyer\u2019s journey (decision-making phase).<\/li>\n\n\n\n<li>The third option is account targeting, which helps businesses reach out to influencers and key decision-makers in companies.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-how-to-add-a-matched-audience-to-linkedin-campaigns-for-both-account-and-contact-targeting\">How to add a matched audience to LinkedIn campaigns (for both Account and Contact targeting)<\/h2>\n\n\n\n<p>You can add <em>matched audiences<\/em> to your campaigns by uploading a company or contact list, or through a third-party app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-1-uploading-a-company-or-contact-list\">1. Uploading a company or contact list.<\/h3>\n\n\n\n<p>The company or contact list includes email contacts of individuals you can reach out to. Here\u2019s how to upload a company or contact list as a matched audience to your LinkedIn campaign.<\/p>\n\n\n\n<p>\u00a01. Click on \u201cAdvertise\u201d on LinkedIn\u2019s home page. This will take you to the \u201c<a href=\"https:\/\/www.linkedin.com\/campaignmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign Manage<\/a>r\u201d. Select the right campaign group and account name.<\/p>\n\n\n\n<p>&nbsp;2. Select \u201cPlan\u201d on the left menu, then click on \u201cAudiences\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"369\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/1710529143830-1024x369.png\" alt=\"add a matched audience to LinkedIn campaigns \" class=\"wp-image-48547\" style=\"width:680px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/1710529143830-1024x369.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/1710529143830-300x108.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/1710529143830-768x276.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/1710529143830-1536x553.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/1710529143830.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a415858\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>3. Click on the \u201cCreate audience\u201d button, then select Matched Audience.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"866\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.07.19-1024x866.png\" alt=\"add a matched audience to LinkedIn campaigns \" class=\"wp-image-48548\" style=\"width:568px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.07.19-1024x866.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.07.19-300x254.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.07.19-768x650.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.07.19.png 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Under \u201cChoose a matched audience source\u201d, find and select \u201cCompany \/ Contact\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.10.18-1024x474.png\" alt=\"add a matched audience to LinkedIn campaigns \" class=\"wp-image-48549\" style=\"width:557px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.10.18-1024x474.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.10.18-300x139.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.10.18-768x356.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.10.18-1536x711.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.10.18.png 1572w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>4. First, you\u2019ll need to \u201c<strong>Name<\/strong>\u201d the audience, and define the \u201c<strong>List type<\/strong>\u201d. Once completed, click \u201c<strong>Select list<\/strong>\u201d.<\/p>\n\n\n\n<p>Then, you\u2019ll have to upload a saved file from your computer. Remember to use LinkedIn\u2019s formatting (company list template and the contact list template) before uploading your lists.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"825\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.11.26-1024x825.png\" alt=\"add a matched audience to LinkedIn campaigns \" class=\"wp-image-48550\" style=\"width:546px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.11.26-1024x825.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.11.26-300x242.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.11.26-768x619.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.11.26-1536x1238.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-12.11.26.png 1578w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>5. Once done, click \u201c<strong>Upload<\/strong>\u201d.<\/p>\n\n\n\n<p>Uploading takes about 48 hours to process and 24 hours to start delivery. After that, you can select and add the list to your campaign.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-2-use-an-automation-partner-amp-data-bridges\">2. Use an automation partner &amp; data bridges<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"12-crm-integrations\">CRM integrations<\/h4>\n\n\n\n<p>LinkedIn also allows building an audience from the emails sent from your CRM platforms such as Mailchimp, HubSpot, and ActiveCampaign. This is done by <a href=\"https:\/\/leadsbridge.com\/blog\/crm-integration\/\">creating a CRM integration <\/a>with LinkedIn through an official partner like LeadsBridge.<\/p>\n\n\n\n<p>Using our data bridges helps you streamline your data sync processes and keep your list up to date automatically. This is particularly useful for large companies with high-volume CRM segments.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/the-best-linkedin-crm-integrations\/\">Discover the best LinkedIn CRM integrations for your ad campaigns.<\/a><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f8eed6115d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot with LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f8eed6115e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between ActiveCampaign &amp; LinkedIn Matched Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f8eed6115f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Zoho CRM with LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"13-contact-management-platform-integrations\">Contact management platform integrations<\/h4>\n\n\n\n<p>Another option is using contact management platform data. To <strong>build a custom audience by uploading your email address lists<\/strong> or using your own data from platforms like Marketo, you just have to connect both automatically.<\/p>\n\n\n\n<p>Create your <a href=\"https:\/\/leadsbridge.com\/documentation\/marketo\/linkedin-matched-audiences\/\">LinkedIn Matched Audiences-Marketo integration<\/a> through LeadsBridge. Then, you can use a Marketo static list or smart list as a LinkedIn audience segment. By doing so, you can automate the entire process, including list updates and other data flows between the two apps.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f8f6161161\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/marketo\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo91.png\" alt=\"Marketo logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly sync data between Marketo &amp; LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"14-other-useful-data-bridges\">Other useful data bridges<\/h4>\n\n\n\n<p>With LeadsBridge, you can connect LinkedIn with your favorite marketing tools in just a few clicks. We offer over<a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-matched-audiences\/\"> 380 integrations<\/a>, offering you a wide range of easy-to-use integrations to choose from. You can also <a href=\"https:\/\/leadsbridge.com\/custom-integration\/\">get tailor-made integrations<\/a> to automate the exact workflows you are looking for.&nbsp;<\/p>\n\n\n\n<p>Another popular LinkedIn integration is with the leading pipeline management software Pipedrive:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f8eed61160\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pipedrive\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline workflows between Pipedrive and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Our platform helps you to<strong> scale audience-building by automating the task of sending new email addresses<\/strong> to LinkedIn Matched Audiences from your marketing and sales software.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"15-get-your-500-linkedin-ads-credit-with-leadsbridge\">Get your $500&nbsp;LinkedIn Ads&nbsp;credit with LeadsBridge<\/h4>\n\n\n\n<p>LeadsBridge customers can now take advantage of a $500 ad credit from LinkedIn. This offer is available for new&nbsp;LinkedIn Ads accounts, as well as for existing accounts that have not been active in the last 90 days.<\/p>\n\n\n\n<p>To access this offer, simply follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign up for a free LeadsBridge account.<\/li>\n\n\n\n<li>Create a new&nbsp;LinkedIn Ads account&nbsp;on the LeadsBridge platform or connect your existing account.<\/li>\n\n\n\n<li>Start running LinkedIn Ads and syncing <a href=\"https:\/\/leadsbridge.com\/blog\/lead-data\/\">lead data<\/a> with LeadsBridge.<\/li>\n<\/ul>\n\n\n\n<p>To activate the offer, you must spend at least $500 on LinkedIn Ads. Once you reach this amount, you will receive a $500&nbsp;LinkedIn Ads credit&nbsp;to use on your campaigns. Don&#8217;t miss out on this opportunity to create a new LinkedIn Ads account and take advantage of this offer.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.leadsbridge.com\/nbee\/bridge\/new?sourceId=420\">Create your new LinkedIn Ads account today with LeadsBridge!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"16-linkedin-website-retargeting\">LinkedIn website retargeting<\/h2>\n\n\n\n<p>The website retargeting feature enables you to target LinkedIn users who visit your website through LinkedIn ads. You can leverage their interaction history data (product and blog pages, or content they viewed on your website) to target them with relevant ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"259\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/10\/retargeting.jpg\" alt=\"What you can do with Retargeting\" class=\"wp-image-38741\" style=\"width:617px;height:200px\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/10\/retargeting.jpg 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/10\/retargeting-300x97.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/10\/retargeting-768x249.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\">With the website retargeting feature, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segment website visitors based on the website pages they visited;<\/li>\n\n\n\n<li>Tailor your ad content based on their page visit history;<\/li>\n\n\n\n<li>Convert more prospects to paying customers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-how-to-create-a-website-retargeting-campaign\">How to create a website retargeting campaign<\/h3>\n\n\n\n<p>To create retargeting campaigns, you\u2019ll need your audience\u2019s interaction history, which you can record by adding the LinkedIn Insight Tag to your website.<\/p>\n\n\n\n<p>The LinkedIn Insight tag has the same function as the <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-install-facebook-pixel\/\">Meta Pixel<\/a>. Follow <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/65513\">the set-up directions by LinkedIn<\/a> to add this JavaScript code to your website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"18-installing-the-tag\">Installing the tag<\/h4>\n\n\n\n<p>1. Sign in to your ad account.<\/p>\n\n\n\n<p>2. From the left menu, \u201cclick Analyze\u201d, then select \u201cSources\u201d.<\/p>\n\n\n\n<p>3. Select \u201cCreate Insight Tag\u201d to install your tag. Here, you\u2019ll also have to select the installation method:\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.05-1024x527.png\" alt=\"create a website retargeting campaign\" class=\"wp-image-48551\" style=\"width:641px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.05-1024x527.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.05-300x154.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.05-768x395.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.05-1536x790.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.05.png 1648w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>If you are adding it yourself, select the option and agree to the terms and conditions.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.58-1024x463.png\" alt=\"create a website retargeting campaign\" class=\"wp-image-48552\" style=\"width:566px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.58-1024x463.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.58-300x136.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.58-768x347.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.55.58.png 1088w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Then, copy the full code to add it to your website.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"908\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.56.22-1024x908.png\" alt=\"create a website retargeting campaign\" class=\"wp-image-48553\" style=\"width:540px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.56.22-1024x908.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.56.22-300x266.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.56.22-768x681.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.56.22-1536x1362.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-14.56.22.png 1628w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"19-creating-the-audience\">Creating the audience<\/h4>\n\n\n\n<p>1. On the \u201c<strong>Campaign Manage<\/strong>r\u201d, click on \u201c<strong>Plan<\/strong>\u201d and select \u201c<strong>Audiences<\/strong>\u201d from the drop-down menu.&nbsp;<\/p>\n\n\n\n<p>2. Click on \u201c<strong>Create audience<\/strong>\u201d and under \u201c<strong>Retarget by<\/strong>\u201d, select \u201c<strong>Website<\/strong>\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.25.18-1024x479.png\" alt=\"create a website audience\" class=\"wp-image-48554\" style=\"width:614px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.25.18-1024x479.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.25.18-300x140.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.25.18-768x359.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.25.18-1536x719.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.25.18.png 1586w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\">3. Add in all the requested details and click \u201cNext\u201d.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"875\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.18-1024x875.png\" alt=\"create a website audience\" class=\"wp-image-48555\" style=\"aspect-ratio:1.1806451612903226;width:462px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.18-1024x875.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.18-300x256.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.18-768x656.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.18-1536x1312.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.18.png 1592w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Then, review your audiences one last time and click \u201cAgree &amp; create\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"906\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.31-1024x906.png\" alt=\"\" class=\"wp-image-48556\" style=\"width:485px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.31-1024x906.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.31-300x266.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.31-768x680.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.31-1536x1360.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-22-at-15.26.31.png 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>There are three URLs to fill in, as shown in the image above:<strong> starts with<\/strong>, <strong>equals,<\/strong> and <strong>contains<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select <strong>starts with<\/strong> to retarget users who have been to your website using the specified URL;<\/li>\n\n\n\n<li>Select <strong>equals<\/strong> to retarget LinkedIn users who visited the URL you specify;<\/li>\n\n\n\n<li>Select <strong>contains<\/strong> to retarget visitors to URLs that contain a specific string of characters.<\/li>\n<\/ul>\n\n\n\n<p>You can also add additional website URLs according to which visitors you want to retarget.<\/p>\n\n\n\n<p>Once completed, LinkedIn will display ads to anyone who has been to your website in the past 90 days (or the engagement duration you selected). Consider that you need to have an audience size of 300 (at least) to see results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"20-linkedin-contact-targeting\">LinkedIn contact targeting<\/h2>\n\n\n\n<p>Advertisers can achieve a<a href=\"https:\/\/chad-wyatt.com\/email-marketing\/298-email-marketing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 37% increase in click-through rate<\/a> with contact targeting. It requires that you upload the email lists you want to target on LinkedIn. With the contact targeting option, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload a list of email contacts to target on LinkedIn;<\/li>\n\n\n\n<li>Contact potential, current, and unresponsive customers;<\/li>\n\n\n\n<li>Get more conversions.<\/li>\n<\/ul>\n\n\n\n<p>If uploading the contact list manually, you\u2019ll need to prepare your email list in a spreadsheet with a single column and one email address per row.&nbsp;<\/p>\n\n\n\n<p>It\u2019s recommended to use the word email as the title of the first row. LinkedIn allows you to upload up to 300,000 email addresses, with an obligatory minimum of 300 email addresses on the list.<\/p>\n\n\n\n<p>Alternatively, download the LinkedIn <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/a\/targeting\/LinkedIn_Ads_Contact_Match_Template.csv\">contact list template<\/a> and format your list correctly.<\/p>\n\n\n\n<p>Follow the process mentioned under \u201c<a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#8-how-to-add-a-matched-audience-to-linkedin-campaigns-for-both-account-and-contact-targeting\">How to add Matched Audiences to LinkedIn campaigns<\/a>\u201d to upload the list of email contacts.<\/p>\n\n\n\n<p>You can also learn more about<a href=\"https:\/\/leadsbridge.com\/blog\/how-to-download-leads-from-linkedin\/#1-how-to-download-leads-from-linkedin-to-your-crm-or-marketing-automation-tools-manually\"> how to download leads from LinkedIn here.<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"21-leverage-linkedin%E2%80%99s-email-targeting-through-automation\">Leverage LinkedIn\u2019s email targeting through automation<\/h3>\n\n\n\n<p>When running contact retargeting campaigns, <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-automation-tools\/\">automation<\/a> can help you get the most out of your ads. LeadsBridge helps you make the most of LinkedIn\u2019s email targeting by enabling you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create a customized audience<\/strong> by securely uploading your email address lists and automatically connecting to your contact management platform;<\/li>\n\n\n\n<li><strong>Tailor and deliver suitable content<\/strong> by having a complete view of your marketing efforts;<\/li>\n<\/ul>\n\n\n\n<p><strong>Increase your conversions<\/strong> using your in-market audience data by streamlining data transfer between your marketing apps with LinkedIn.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f911961166\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/klaviyo\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Transfer data between Klaviyo &amp; LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f913561167\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/sendinblue\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo140.png\" alt=\"SendinBlue logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate SendinBlue with LinkedIn Matched Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"22-linkedin-account-targeting\">LinkedIn account targeting<\/h2>\n\n\n\n<p>LinkedIn account targeting <strong>enables you to target companies on LinkedIn pages <\/strong>or the professionals who make or influence the buying decisions of these targeted accounts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"301\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/how-does-LinkedIn-targeting-work.jpeg\" alt=\"how does LinkedIn targeting work\" class=\"wp-image-42475\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/how-does-LinkedIn-targeting-work.jpeg 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/how-does-LinkedIn-targeting-work-300x113.jpeg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/how-does-LinkedIn-targeting-work-768x289.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>With<a href=\"https:\/\/economicgraph.linkedin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 69 million company profiles on LinkedIn<\/a>, you can advertise your products and services to a large audience in your industry. That\u2019s what <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/case-studies\/innodisk\" target=\"_blank\" rel=\"noreferrer noopener\">Innodisk<\/a> has done. The company successfully drives results on LinkedIn by adopting a full-funnel strategy that aligns with account-based targeting principles.\u00a0<\/p>\n\n\n\n<p>Using insights from LinkedIn\u2019s Campaign Demographics, Innodisk identifies engaged audiences and hones in on high-priority segments. Then, it serves them with mid-funnel content designed to deepen consideration.<\/p>\n\n\n\n<p>At the conversion stage, the <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/\">LinkedIn Insight Tag<\/a> helps pinpoint high-intent accounts. This is about precise retargeting with ads crafted to drive action. This approach has resulted in an 88% increase in new visitor traffic and a 143% rise in website visitors.&nbsp;<\/p>\n\n\n\n<p>What does all this say about the power of tailored account engagement at every stage of the funnel?<\/p>\n\n\n\n<p>You can run account-based marketing (ABM) campaigns by combining your target account list with targeting facets such as Job title, industry, etc. However, make sure you don\u2019t add too many facets to avoid hyper-targeting.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-setting-up-linkedin-account-targeting\">Setting up LinkedIn account targeting<\/h3>\n\n\n\n<p><strong>1. List out your target accounts.<\/strong><\/p>\n\n\n\n<p>You\u2019ll need to prepare your lists using a spreadsheet. In the first row, write \u201c<strong>Company name<\/strong>\u201d, then type list the names of the company in the column below. See a sample below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/LinkedIn-account-targeting.png\" alt=\"LinkedIn account targeting\" class=\"wp-image-42476\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/LinkedIn-account-targeting.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/LinkedIn-account-targeting-300x156.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/07\/LinkedIn-account-targeting-768x400.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>You can also download LinkedIn templates and use them when creating the <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/a\/targeting\/LinkedIn_Ads_Account_Match_Template.csv\">company contact lists<\/a> to follow the exact format and avoid errors.<\/p>\n\n\n\n<p><strong>2. Create your ads for account targeting.<\/strong><\/p>\n\n\n\n<p>Once you have your CSV file ready, upload your company\u2019s list by following the steps mentioned under \u201c<a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/#8-how-to-add-a-matched-audience-to-linkedin-campaigns-for-both-account-and-contact-targeting\">How to add Matched Audiences to LinkedIn campaigns<\/a>\u201d. After that, LinkedIn follows a similar process by matching the companies against other companies and giving you a list of accounts you can target best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"24-linkedin-predictive-audiences\">LinkedIn Predictive Audiences<\/h2>\n\n\n\n<p>LinkedIn Predictive Audiences automatically find more people who act like your best leads or customers. First, you pick a data source like a list of contacts, leads from a Lead Gen Form, or website conversions). Then, LinkedIn\u2019s AI studies that data to build a new custom audience.&nbsp;<\/p>\n\n\n\n<p>That new audience is predicted to be similar to your original source in ways that matter to your campaign. You need at least 300 accounts in your source, and you can only pick one type of source per predictive audience.&nbsp;<\/p>\n\n\n\n<p>The audience updates daily, so it gets better as your source changes. This feature helps you expand your reach and find people more likely to engage with your ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-linkedin-audience-expansion\">LinkedIn Audience Expansion<\/h3>\n\n\n\n<p>On the other hand, LinkedIn audience expansion broadens your campaign\u2019s reach by displaying ads to audiences sharing attributes with your target audience. It primarily uses professional demographics and can be combined with Matched Audience segments. This combination gives you flexibility in the process of sieving through your audiences.<\/p>\n\n\n\n<p>&nbsp;Audience Expansion is recommended for campaigns targeting specific facets like job titles and skills, where some members might otherwise be missed. Audience Expansion is automatically enabled for certain campaign objectives.&nbsp;<\/p>\n\n\n\n<p>However, it can be disabled when creating or editing a campaign. As an exception, it is disabled for campaigns that use predictive audiences to channel the focus on your targeting strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"26-linkedin-matched-audiences%E2%80%99-best-practices-amp-tips\">LinkedIn Matched Audiences\u2019 best practices &amp; tips<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"27-1-find-your-target-accounts\">1. Find your target accounts.<\/h3>\n\n\n\n<p>When setting up your LinkedIn Matched Audiences, you\u2019ll need to find the right target accounts. <strong>Pre-qualify your target accounts and list the ideal demographics<\/strong> (name, gender, company, education, job details, interests, etc.) to save time and money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"28-2-build-your-audience\">2. Build your audience.<\/h3>\n\n\n\n<p>Download LinkedIn templates and add your list to avoid formatting errors. Alternatively, use automation; you can <strong>integrate LinkedIn with your contact management platform to automatically <\/strong>upload the list <a href=\"https:\/\/leadsbridge.com\/linkedin-leadsbridge\/\">through third-party software such as LeadsBridge<\/a>.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/demo\/\">Book a call to discover how you can automate your data sync to and from LinkedIn.<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-37658\">\n    <a href=\"https:\/\/leadsbridge.com\/demo\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"29-3-don%E2%80%99t-hyper-target-your-audience\">3. Don\u2019t hyper-target your audience.<\/h3>\n\n\n\n<p>To get results with the target audience, LinkedIn recommends using about <strong>50,000 audiences for Sponsored Content and text ads, and 15,000 for InMail ads.<\/strong> This will help reach a wider audience right at the start, and to know what works best through testing and analysis. Then, you can narrow your campaign\u2019s focus on result-driven factors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"30-4-ab-tests-your-audiences-and-campaigns\">4. A\/B tests your audiences and campaigns.<\/h3>\n\n\n\n<p>On LinkedIn, A\/B testing means comparing two different campaigns you want to run and seeing which one performs better.&nbsp;<\/p>\n\n\n\n<p>For A\/B tests, your audience should be split in half; one half sees one ad, and the other half sees the other. Then, you can <strong>compare results<\/strong> from the two groups to determine which ad yielded better results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"31-5-audience-targeting-add-on\">5. Audience targeting Add-on<\/h3>\n\n\n\n<p>For any scaling company, custom audience segments are considered an essential part of marketing strategies and campaigns. For instance, using <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-custom-audiences\/\">Facebook custom audiences integrations <\/a>can help you sync the data of your existing audiences among people across all meta products.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12adcabb6b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Act-On and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12b0cabb6c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect ActiveCampaign and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>On the other hand,<a href=\"https:\/\/leadsbridge.com\/integrations\/google-customer-match\/\"> Google Customer Match integration<\/a> boosts your audience targeting when advertising on Google, based on the lead data collected in your database. Similarly, LinkedIn Matched Audiences integrations help you create high-converting audience segments.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12b96abb6d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Google Sheets and Google Customer Match\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12bccabb6e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/ftp-sftp\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo969.png\" alt=\"FTP\/SFTP logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect FTP\/SFTP and Google Customer Match\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>These integrations offer many advantages. But then again, there\u2019s always the problem of audience size-price ratio as your business grows. That\u2019s why LeadsBridge has introduced a new solution:<\/p>\n\n\n\n<p>This new customized solution is designed to help our clients engage and advertise to more leads affordably. You can activate the audience counter on your current plan by getting in touch with our sales team: <a href=\"https:\/\/leadsbridge.com\/demo\/\">Book a call today.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"32-6-linkedin-lookalike-audiences\">6. LinkedIn lookalike audiences<\/h3>\n\n\n\n<p>Once you\u2019ve created your segment of high-potential converting customers, you can expand on that with another tool: LinkedIn Lookalike Audiences.&nbsp;<\/p>\n\n\n\n<p>This tool matches the characteristics of your ideal customers with other members and companies on LinkedIn to help you find and target new audiences that share similar attributes to your existing prospects.<\/p>\n\n\n\n<p>LinkedIn Lookalike Audiences uses data such as member profiles, and company attributes to determine similar characteristics \u2013 except for sensitive demographic data, which are prohibited, such as sex or age.&nbsp;<\/p>\n\n\n\n<p>Another advantage is that the <strong>lookalike audience size can be up to 15 times larger than the original audience size<\/strong>, which rapidly expands your reach and therefore increases your potential for conversion. Obviously, the original Matched Audiences segment is automatically excluded from the new lookalike audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"33-7-linkedin-and-gdpr\">7. LinkedIn and GDPR<\/h3>\n\n\n\n<p>With the constantly evolving customer-privacy landscape, you might wonder, how exactly is LinkedIn operating within GDPR regulations and policies?<\/p>\n\n\n\n<p>The \u201csocial\u201d nature of a platform such as LinkedIn makes it clear that, upon signing up, users automatically agree to share their own data. In return, they\u2019ll have access to other fellow users\u2019 data for professional purposes.<\/p>\n\n\n\n<p>LinkedIn is the <strong>data controller and processor<\/strong> and, therefore, completely responsible for protecting the personal information of all its members. As long as the members communicate and interact with each other on LinkedIn \u2013 through Matched Audiences and Lookalike Audiences, for example \u2013 <strong><a href=\"https:\/\/www.linkedin.com\/pulse\/linkedin-gdpr-what-you-need-know-greg-cooper\">LinkedIn and GDPR<\/a> go happily hand in hand, and there are no violations of the law.<\/strong><\/p>\n\n\n\n<p>However, this changes if you decide to download your LinkedIn contacts and feed them to your email marketing software. When downloading that data from LinkedIn, you automatically become the data controller and are therefore responsible for its protection and GDPR compliance.\u00a0<\/p>\n\n\n\n<p>Keep in mind that any email marketing activity generated from a LinkedIn list of contacts will result in heavy fines and legal proceedings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"34-more-of-linkedin%E2%80%99s-marketing-features\">More of LinkedIn\u2019s marketing features<\/h2>\n\n\n\n<p>In addition to customer match, engagement insights, and LinkedIn metric tracking tools, the platform offers other features to improve your marketing experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"35-linkedin-offline-conversions-api\">LinkedIn Offline Conversions API<\/h3>\n\n\n\n<p>LinkedIn\u2019s Conversions API lets you connect both online and offline data. This allows you to measure how your campaigns drive actions, like website visits, phone sales, or in-person lead collection.&nbsp;<\/p>\n\n\n\n<p>It then sends data directly from your server to LinkedIn, helping you track performance across your entire customer journey. The idea is to combine online and offline conversions in order to optimize your campaigns more effectively and drive actions you care about.&nbsp;<\/p>\n\n\n\n<p>In addition, this tool helps you maintain user privacy with secure data sharing. It works best when combined with the Insight Tag for complete and accurate tracking. You can implement it through a LinkedIn partner such as LeadsBridge.<\/p>\n\n\n\n<p>The LinkedIn Offline Conversions API works by integrating your CRM with LinkedIn Ads. By doing so, you can track the performance of your LinkedIn Ads campaigns accurately, measure the ROI of your advertising spends, and optimize your campaigns to yield better results.<\/p>\n\n\n\n<p>LeadsBridge helps you set up the LinkedIn Offline Conversions API within minutes, without the need for any technical knowledge or coding skills. The API supports multiple CRM platforms, including Salesforce, HubSpot, and Zoho CRM, among others.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-offline-conversions\/#2-whats-linkedin-offline-conversions\">Learn more about LeadsBridge\u2019s all-in-one automation solution for your data management needs.<\/a><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12c96abb6f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/linkedin-offline-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1146.png\" alt=\"{\"id\":1146,\"name\":\"LinkedIn Offline Conversions API\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png\",\"slug\":\"linkedin-offline-conversions-api\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite marketing tools with {&#8220;id&#8221;:1146,&#8221;name&#8221;:&#8221;LinkedIn Offline Conversions API&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png&#8221;,&#8221;slug&#8221;:&#8221;linkedin-offline-conversions-api&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12d7fabb72\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-offline-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1146.png\" alt=\"{\"id\":1146,\"name\":\"LinkedIn Offline Conversions API\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png\",\"slug\":\"linkedin-offline-conversions-api\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot and {&#8220;id&#8221;:1146,&#8221;name&#8221;:&#8221;LinkedIn Offline Conversions API&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png&#8221;,&#8221;slug&#8221;:&#8221;linkedin-offline-conversions-api&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12dafabb73\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/linkedin-offline-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1146.png\" alt=\"{\"id\":1146,\"name\":\"LinkedIn Offline Conversions API\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png\",\"slug\":\"linkedin-offline-conversions-api\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect ActiveCampaign and {&#8220;id&#8221;:1146,&#8221;name&#8221;:&#8221;LinkedIn Offline Conversions API&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png&#8221;,&#8221;slug&#8221;:&#8221;linkedin-offline-conversions-api&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12dd8abb74\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pardot\/linkedin-offline-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1146.png\" alt=\"{\"id\":1146,\"name\":\"LinkedIn Offline Conversions API\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png\",\"slug\":\"linkedin-offline-conversions-api\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pardot and {&#8220;id&#8221;:1146,&#8221;name&#8221;:&#8221;LinkedIn Offline Conversions API&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png&#8221;,&#8221;slug&#8221;:&#8221;linkedin-offline-conversions-api&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"36-linkedin-audience-network\">LinkedIn Audience Network<\/h3>\n\n\n\n<p>The LinkedIn Audience Network helps you extend your Sponsored Content ads beyond LinkedIn to reach millions of professionals on trusted third-party sites.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.52.01-1024x1008.png\" alt=\"LinkedIn Audience Network\" class=\"wp-image-48557\" style=\"width:431px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.52.01-1024x1008.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.52.01-300x295.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.52.01-768x756.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.52.01.png 1182w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/native-advertising\/linkedin-audience-network\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>By activating your message across LinkedIn and its network of publishers, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boost your campaign\u2019s performance<\/li>\n\n\n\n<li>Achieve better engagement<\/li>\n\n\n\n<li>Improve your return on ad spend.<\/li>\n<\/ul>\n\n\n\n<p>It ensures quality and brand safety by protecting ads from fraud and objectionable content, while also allowing you to customize and exclude categories that align with your brand\u2019s standards.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12ca5abb70\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12e2fabb75\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pipedrive\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pipedrive and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12e53abb76\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Zoho CRM and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12e78abb77\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite marketing tools with LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"37-linkedin-lead-gen-forms-\">LinkedIn Lead Gen Forms&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-lead-generation-form-examples\/\">Lead generation<\/a> is the main driving force of any marketing campaign. This lead acquisition process must also be from a reliable source to guarantee high-quality leads that are worth your efforts. Nevertheless, generating good leads is challenging for about <a href=\"https:\/\/bloggingwizard.com\/lead-generation-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">68% of businesses<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/\">LinkedIn Lead Gen Forms<\/a> was introduced to help marketers generate massive targeted leads for their businesses. Statistics show that LinkedIn Lead Gen Forms have an average conversion rate of <a href=\"https:\/\/www.everywheremarketer.com\/blog\/lead-gen-form-linkedin#:~:text=In%20contrast%2C%20running%20lead%20gen,average%204%25%20for%20landing%20pages.\" target=\"_blank\" rel=\"noreferrer noopener\">13%<\/a>.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/\">LeadsBridge\u2019s Lead Gen Integration<\/a>, you can increase your conversions even more. These data bridges help you transfer the info between any point of your marketing stack automatically and in real time. You can then run timely follow-ups and make your campaigns <a href=\"https:\/\/www.chilipiper.com\/resources\/blog\/speed-to-lead\">21x more effective<\/a>.&nbsp;<\/p>\n\n\n\n<p>Pardot-LinkedIn integration is one of the most popular data bridges. <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-lead-gen-forms-pardot\/\">Here\u2019s how to set up LinkedIn Lead Gen Forms &amp; Pardot integration through LeadsBridge.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/salesforce-linkedin-integration\/\">Also, you can learn how to set up a Salesforce\u00ae LinkedIn integration with LeadsBridge here.<\/a><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f90a461162\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and Salesforce\u00ae automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f90a461163\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Transfer data between LinkedIn Lead Gen Forms and Google Sheets easily\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f90a461164\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your customer communication with LinkedIn Lead Gen Forms and Email Notification integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_635f90b161165\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations for LinkedIn Lead Gen Forms\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/\">Learn to connect LinkedIn lead generation forms to your favorite marketing tools.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"38-linkedin-events\">LinkedIn Events<\/h3>\n\n\n\n<p>There\u2019s never an event without attendees. LinkedIn Events is a community-centered tool that helps <strong>create and promote professional events<\/strong> (meetups, online workshops, seminars, etc.) for both ordinary LinkedIn members and advertisers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.53.19-1024x660.png\" alt=\"likedin events\" class=\"wp-image-48558\" style=\"width:583px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.53.19-1024x660.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.53.19-300x193.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.53.19-768x495.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/04\/Screenshot-2025-01-24-at-22.53.19.png 1290w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-events\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>While it allows marketers to host better events and grow their businesses, it helps LinkedIn users find and join communities, network, and learn new skills.<\/p>\n\n\n\n<p>All in all, this feature enables you to announce your event to an extensive target audience through an event ad campaign. LeadsBridge offers integrations to connect LinkedIn Registration Forms with your preferred email marketing or CRM platform:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12d22abb71\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-registration-forms\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1134.png\" alt=\"LinkedIn Registration Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Registration Forms and Mailchimp\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12ee7abb78\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-registration-forms\/gmail\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1134.png\" alt=\"LinkedIn Registration Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo682.png\" alt=\"Gmail logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Registration Forms and Gmail\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12f2fabb79\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-registration-forms\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1134.png\" alt=\"LinkedIn Registration Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Registration Forms and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64c12f57abb7a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-registration-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1134.png\" alt=\"LinkedIn Registration Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Registration Forms and Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-events\/\">Discover more about LinkedIn Events and how to set up your own LinkedIn Event.&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"39-faqs\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"40-how-to-grow-your-audience-on-linkedin\">How to grow your audience on LinkedIn<\/h3>\n\n\n\n<p>To grow your audience on LinkedIn, start with the basics. Optimize your profile using a professional photo and clear headline. Share worthwhile content, join and participate in relevant groups, and connect with professionals in your industry.<\/p>\n\n\n\n<p>Using strategic keywords in your profile and posts can also increase visibility. Also, engaging with others&#8217; posts through likes, comments, and shares usually allows you to grow your following.<\/p>\n\n\n\n<p>Next, take advantage of LinkedIn&#8217;s advanced features. For instance, use <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a1687594?hcppcid=search\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Accelerate,<\/a> which is an AI-driven campaign solution that automatically optimizes your targeting, creative, and bidding.\u00a0<\/p>\n\n\n\n<p>According to LinkedIn, this feature could improve cost per action by up to<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\/linkedin-accelerate?src=go-pa&amp;trk=sem-ga_campid.20494673647_asid.169288993437_crid.718292358397_kw.linkedin%20ai%20lead%20generation_d.c_tid.aud-1966863720841:kwd-2303300010397_n.g_mt.b_geo.1008627&amp;mcid=7100598977514926080&amp;cid=&amp;gad_source=1&amp;gclid=CjwKCAiAtNK8BhBBEiwA8wVt9zIu-9te7xweJFce7ZPT8Ej3i-AIHNvXRdb14vRPOV2Y7oJ4g4O86xoC9oQQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\"> 42%<\/a> and build campaigns that are 15% more efficient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"41-how-to-engage-an-audience-on-linkedin\">How to engage an audience on LinkedIn<\/h3>\n\n\n\n<p>Like any other social media platform, the extent of your engagement on LinkedIn depends on how well you know your audience. Posting consistent and high-quality content that resonates with your network. Ask questions that your audience would usually respond to.&nbsp;<\/p>\n\n\n\n<p>Another idea is to share your insights on industry trends and encourage discussions. Use multimedia like images, videos, and polls to make your posts more dynamic.<\/p>\n\n\n\n<p>Reply to comments on your posts. Your comment section is also a great place to look for your next post idea. Anyways, actively participating in conversations within your network, discussion forums, and other people&#8217;s posts allows you to build meaningful connections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"42-what-to-take-away-from-this-\">What to take away from this?&nbsp;<\/h2>\n\n\n\n<p>The LinkedIn Matched Audiences tool offers exciting features for businesses. It reduces your advertising costs and extends your brand\u2019s reach to prospects with decision-making power. It also helps you to achieve better ROI and create a variety of high-converting audiences from your contacts.<\/p>\n\n\n\n<p>With LinkedIn Matched Audiences, you can know how people respond to your ads through metrics such as the number of views and clicks. It\u2019s worth mentioning that these features have turned LinkedIn into a powerful competitor against Facebook or Twitter.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-matched-audiences\/\">Explore all our integrations between LinkedIn Matched Audiences &amp; your favorite apps.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a leading platform in B2B marketing, LinkedIn offers a suite of advertising tools, including LinkedIn Matched Audiences. This tool allows businesses to build audiences, upload a list of companies or contacts they want to target or retarget, integrate contacts from a third-party system, and create lookalike audiences. But how can you use this tool [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":36641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[93,77],"industry":[],"class_list":["post-21577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-audience-targeting","tag-linkedin"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/05\/Cover-Blog-23May@2x.png","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Matched Audiences: What is it &amp; how to use it - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Learn everything about LinkedIn Matched audiences and how to use it to improve the efficiency of your retargeting campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Matched Audiences: What is it &amp; 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