{"id":21651,"date":"2025-12-17T07:30:00","date_gmt":"2025-12-17T07:30:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=21651"},"modified":"2025-12-17T11:03:48","modified_gmt":"2025-12-17T11:03:48","slug":"a-step-by-step-guide-to-facebook-custom-audiences","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/","title":{"rendered":"A step-by-step guide to Facebook custom audiences"},"content":{"rendered":"\n<p>One of Meta\u2019s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.&nbsp;<\/p>\n\n\n\n<p>To <em>actually<\/em> be able to use these advantages, however, you\u2019ll need to connect your business system with the platform. You can do this through <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-custom-audiences\/\">custom audiences integrations by LeadsBridge<\/a>.<\/p>\n\n\n\n<p>This connection allows you to automatically create the best audiences using your CRM segments, email marketing contacts, or customer lists.<\/p>\n\n\n\n<p>The data you collect can also be used for retargeting or to exclude audiences at every stage of the funnel.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-0316bb8a-b30c-493f-8fb1-09c11e74aa80\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#0-what-are-facebook-custom-audiences>What are Facebook custom audiences?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#1-benefits-of-using-facebook-custom-audiences>Benefits of using Facebook custom audiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#6-types-of-facebook-custom-audiences>Types of Facebook custom audiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#23-how-to-automate-your-custom-audiences-with-leadsbridge>How to automate your custom audiences with LeadsBridge<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#24-how-to-automate-audience-segmentation-through-leadsbridge>How to automate audience segmentation through LeadsBridge<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#29-leadsbridge-audience-add-ons>LeadsBridge Audience Add-ons<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#30-how-to-target-an-email-list-on-facebook>How to target an email list on Facebook<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#31-custom-audiences-common-questions>Custom audiences: Common questions<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#47-facebook-custom-audience-best-practices>Facebook custom audience best practices<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/#54-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In this article, we\u2019ll talk about everything you need to know about Facebook custom audiences and unique ways to boost your campaign\u2019s profitability including automated integrations you can set up in a few clicks.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_638f430432c31\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your tool of choice with Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-are-facebook-custom-audiences\">What are Facebook custom audiences?<\/h2>\n\n\n\n<p>The custom audiences tool is a powerful precision-targeting instrument that lets you zero in on potential customers with the highest conversion potential.&nbsp;<\/p>\n\n\n\n<p>Your custom audiences are compiled from individuals who have displayed interest in your business. This includes people in your CRM, website visitors, app and email subscribers, and retail store patrons.<\/p>\n\n\n\n<p>What&#8217;s more, you can fine-tune your audience by adding or excluding individuals based on specific actions they&#8217;ve taken. For example, you can exclude recent app subscribers to ensure your ad budget isn&#8217;t wasted on the wrong audience.<\/p>\n\n\n\n<p>But that\u2019s not all \u2013 with custom audiences, you can even craft a <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-use-facebook-lookalike-audiences\/\">lookalike audience<\/a> to reel in new customers who resemble your most valuable ones. This approach maximizes your <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-increase-roas-facebook-ads\/\">campaign\u2019s return on investment (ROI)<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-benefits-of-using-facebook-custom-audiences\">Benefits of using Facebook custom audiences<\/h2>\n\n\n\n<p>Facebook custom audiences can boost ad campaigns in several ways. Here are four key advantages, supported by case studies to show how they work and their impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-generate-more-qualified-leads-at-a-lower-cost\">Generate more qualified leads at a lower cost<\/h3>\n\n\n\n<p>Facebook custom audiences is an excellent tool for <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-generate-leads-on-facebook\/\">generating high-quality leads<\/a> at a lower cost. How? By reconnecting with those who\u2019ve previously shown interest in your business but have yet to make a purchase.<\/p>\n\n\n\n<p>Take a look at the success story of Graham Media Group, which teamed up with a mattress manufacturer in order to boost its lead generation and conversion rates.&nbsp;<\/p>\n\n\n\n<p>First question: What was their strategy?<\/p>\n\n\n\n<p>They created location-based audiences targeting both their own locations and their competitors\u2019 in the desired market. This allowed them to pinpoint consumers actively shopping for mattresses and build a highly relevant segment.<\/p>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"307\" height=\"501\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-02-at-13.29.22.png\" alt=\"Reveal mobile case study\" class=\"wp-image-39327\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-02-at-13.29.22.png 307w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-02-at-13.29.22-184x300.png 184w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/revealmobile.com\/resource\/facebook-custom-audience-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>This campaign achieved an exceptional 160x increase in CTR compared to the industry average, reaching an impressive 3.3% compared to the standard 0.02%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-drive-quality-traffic-to-your-website\">Drive quality traffic to your website<\/h3>\n\n\n\n<p>Facebook custom audiences can help increase your website traffic. Alongside custom audiences, you can use Meta\u2019s Advantage+ feature which helps distribute your budget to the best-performing ad sets in real-time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-drive-in-store-visits\">Drive in-store visits<\/h3>\n\n\n\n<p>With Facebook custom audiences, you can retarget customers who have bought from your offline store or engaged with your services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-increase-mobile-app-installations\">Increase mobile app installations<\/h3>\n\n\n\n<p>If you have an app for your business, you can use custom audiences to increase your app installs by targeting the right audience with your ad.&nbsp;<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"6-types-of-facebook-custom-audiences\">Types of Facebook custom audiences<\/h2>\n\n\n\n<p>There are five major types of custom audiences available for advertisers.<\/p>\n\n\n\n<p>These categories include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Website custom audiences<\/li>\n\n\n\n<li>Customer list custom audiences<\/li>\n\n\n\n<li>App activity custom audiences<\/li>\n\n\n\n<li>Offline activity custom audiences<\/li>\n\n\n\n<li>Engagement custom audiences<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/FB-custom-audiences-1-1024x780-1.png\" alt=\"facebook customer audience source\" class=\"wp-image-39323\" style=\"width:628px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/FB-custom-audiences-1-1024x780-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/FB-custom-audiences-1-1024x780-1-300x229.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/FB-custom-audiences-1-1024x780-1-768x585.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"7-1-custom-audiences-based-on-website-activity-pixel\">1. Custom audiences based on website activity (pixel)<\/h3>\n\n\n\n<p>Custom audiences let you group website visitors based on their actions, like the pages they viewed. For instance, if a visitor checks out a product but doesn\u2019t buy it, the Facebook Pixel tracks this. Hence, allowing you to create a targeted custom audience.<\/p>\n\n\n\n<p>But before you can do this, you need to install the Meta Pixel on your website.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"8-what-is-the-meta-pixel\">What is the Meta Pixel?<\/h4>\n\n\n\n<p>The<a href=\"https:\/\/leadsbridge.com\/blog\/how-to-install-facebook-pixel\/\"> Meta Pixel<\/a> is a tracking code that you can place on your website to share data with Facebook. This helps you create custom audiences for targeted ads.<\/p>\n\n\n\n<p>So, if you browse a product online, you might see related ads on Meta. These are <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-retargeting-ads\/\">retargeting ads<\/a> for that specific product or service that you just browsed the internet for.<\/p>\n\n\n\n<p>This is exactly how Facebook retargets visitors with relevant ads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"9-how-to-create-a-custom-audience-for-website-visitors\">How to create a custom audience for website visitors<\/h4>\n\n\n\n<p>To create a custom audience for your website visitors on Facebook, just follow the steps below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your Facebook account and go to <a href=\"https:\/\/adsmanager.facebook.com\/adsmanager\/\">Meta Ads Manager<\/a>.<\/li>\n\n\n\n<li>Hover over the left-side panel menu and click on Audiences.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/11\/Screenshot-2023-09-23-at-09.55.13-1024x767.png\" alt=\"How to create a Custom Audience for website visitors\" class=\"wp-image-44116\" style=\"width:650px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/11\/Screenshot-2023-09-23-at-09.55.13-1024x767.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/11\/Screenshot-2023-09-23-at-09.55.13-300x225.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/11\/Screenshot-2023-09-23-at-09.55.13-768x575.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/11\/Screenshot-2023-09-23-at-09.55.13-1536x1150.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/11\/Screenshot-2023-09-23-at-09.55.13.png 1830w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Click on Create a custom audience.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"928\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-2-2-1024x928-1.png\" alt=\"facebook custom audience\" class=\"wp-image-39312\" style=\"width:505px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-2-2-1024x928-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-2-2-1024x928-1-300x272.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-2-2-1024x928-1-768x696.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>In the next window, choose the source for the audience you want to create, which in this case is your website. Then click on Next.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-3-1-1024x672-1.png\" alt=\"facebook custom audience source\" class=\"wp-image-39311\" style=\"width:661px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-3-1-1024x672-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-3-1-1024x672-1-300x197.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-3-1-1024x672-1-768x504.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>On this screen, you choose which website visitors Facebook will include in your custom audience. Start by clicking on the Events drop-down menu.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"953\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-4-1-953x1024-1.png\" alt=\"facebook custom audience\" class=\"wp-image-39309\" style=\"width:614px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-4-1-953x1024-1.png 953w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-4-1-953x1024-1-279x300.png 279w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-4-1-953x1024-1-768x825.png 768w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-5-1-1024x477-1.png\" alt=\"Custom Audience website visitors\" class=\"wp-image-39308\" style=\"width:608px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-5-1-1024x477-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-5-1-1024x477-1-300x140.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Website-5-1-1024x477-1-768x358.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>You have different options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All website visitors<\/strong>.<\/li>\n\n\n\n<li><strong>People who visited specific web pages<\/strong>, by filtering them based on URLs, either including or excluding certain keywords or entire URLs.<\/li>\n\n\n\n<li><strong>Visitors by time spent<\/strong>, including the top 5%, 10%, or 25% of visitors based on Time on Site (session duration).<\/li>\n\n\n\n<li><strong>From your events<\/strong>, using a Pixel event to build an audience, e.g., a purchase event to build a list of recent customers. This option is available if you\u2019ve already set up <a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/implementation\/conversion-tracking#standard-events\">Pixel events<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Depending on your choice, you can keep refining your audience to make it capture exactly the people you want it to.<\/p>\n\n\n\n<p>Lastly, add a name and a description for it to help you recognize it later. And when you\u2019re done, click Create Audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-2-custom-audiences-based-on-crm-segments\">2. Custom audiences based on CRM segments<\/h3>\n\n\n\n<p>The customer file includes individuals who&#8217;ve engaged with your business, like newsletter subscribers and customers. Their information, such as email and\/or phone numbers, is already stored in your CRM or auto-responder.&nbsp;<\/p>\n\n\n\n<p>Simply download this data as a CSV file, upload it to Facebook, and watch as it crafts a custom audience using this information effortlessly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"11-how-to-create-facebook-custom-audiences-based-on-your-crm-data\">How to create Facebook custom audiences (based on your CRM data)<\/h4>\n\n\n\n<p>To create a custom audience for your customer list, follow the steps below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download the CSV file of the leads\/customers you want to reach from your CRM or auto-responder.<\/li>\n\n\n\n<li>On the custom audiences page, click on the Customer list.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-6-1024x601-1.png\" alt=\"facebook custom audience customer list\" class=\"wp-image-39307\" style=\"width:605px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-6-1024x601-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-6-1024x601-1-300x176.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-6-1024x601-1-768x451.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Now, you can start building a custom audience from your existing customer lists.&nbsp;<\/p>\n\n\n\n<p>There are two ways you can do this:<\/p>\n\n\n\n<p>1. Import manually from Marketing Software (e.g., Mailchimp):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click &#8220;Import from Mailchimp.&#8221;<\/li>\n\n\n\n<li>Follow the provided steps.<\/li>\n\n\n\n<li>Import a CSV or TXT file:<\/li>\n<\/ul>\n\n\n\n<p>2. Format the file correctly (include identifiers like email, phone, and names).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow <a href=\"https:\/\/www.facebook.com\/business\/help\/2082575038703844?id=2469097953376494\">Meta&#8217;s formatting guidelines<\/a>.<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/www.facebook.com\/images\/ads\/signals\/example_files\/example_value_based_audience_file.csv\">Meta&#8217;s template<\/a> to avoid mistakes.<\/li>\n\n\n\n<li>Click &#8220;Next&#8221; when finished.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-1-1-1024x421-1.png\" alt=\"customer list\" class=\"wp-image-39306\" style=\"width:620px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-1-1-1024x421-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-1-1-1024x421-1-300x123.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-1-1-1024x421-1-768x316.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/adespresso.com\/blog\/facebook-ads-custom-audiences-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Now, inform Facebook if you&#8217;ve included customer values in your list. These values, assigned to each customer, indicate their importance to your business. They&#8217;re essential if you plan to benefit from <a href=\"https:\/\/www.facebook.com\/business\/help\/917879191754763?id=401668390442328&amp;helpref=search&amp;sr=1&amp;query=customer%20value\">value-based lookalike audiences<\/a>.<\/li>\n\n\n\n<li>When you\u2019re done, click Next.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-2-1-1024x525-1.png\" alt=\"facebook custom audience customer value\" class=\"wp-image-39305\" style=\"width:614px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-2-1-1024x525-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-2-1-1024x525-1-300x154.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-2-1-1024x525-1-768x394.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/adespresso.com\/blog\/facebook-ads-custom-audiences-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>At this point, you can upload your list, name your audience, and add a description as a reminder of who this custom audience is targeting.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-3-2-1024x585-1.png\" alt=\"customer list\" class=\"wp-image-39304\" style=\"width:628px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-3-2-1024x585-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-3-2-1024x585-1-300x171.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-3-2-1024x585-1-768x439.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/adespresso.com\/blog\/facebook-ads-custom-audiences-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>If you are using a file with customer values, you will have to be specific and tell Facebook exactly which column contains these values.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-4-1-1024x366-1.png\" alt=\"customer value campaign\" class=\"wp-image-39303\" style=\"width:666px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-4-1-1024x366-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-4-1-1024x366-1-300x107.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-4-1-1024x366-1-768x275.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/adespresso.com\/blog\/facebook-ads-custom-audiences-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Lastly, Facebook is going to ask you to confirm that it has mapped your data to the correct identifiers. So, go through the list and make sure that emails are seen as emails, names as names, and so on.<\/li>\n\n\n\n<li>When you are done, click Import &amp; Create, and you\u2019re all set!<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-5-1-1024x666-1.png\" alt=\"map identifiers\" class=\"wp-image-39302\" style=\"width:627px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-5-1-1024x666-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-5-1-1024x666-1-300x195.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Customer-list-5-1-1024x666-1-768x500.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/adespresso.com\/blog\/facebook-ads-custom-audiences-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Creating audiences manually is time-consuming and prone to errors. Instead, streamline the process by using LeadsBridge integrations. These automated data bridges connect your CRM segments, email marketing contacts, and customer lists to custom audiences, automatically keeping your audiences up to date.<\/p>\n\n\n\n<p>We always keep your audiences in sync and up-to-date, adding new contacts while removing those who should be excluded. If someone decides to opt-out, this function removes them from the custom audience.<\/p>\n\n\n\n<p>This way, LeadsBridge makes it easy to respect users\u2019 preferences and avoid targeting those you don\u2019t want to target.<\/p>\n\n\n\n<p>We have a<a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-custom-audiences\/\"> whole host of integrations<\/a> available for Facebook custom audiences. Here are the most popular data bridges according to our users:&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_638f2da9127be\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your data management process between Mailchimp and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_638f2de8127bf\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your data management process between Google Sheets and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_638f2e57127c0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your data management process with Zoho CRM and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"12-3-app-activity-custom-audiences\">3. App activity custom audiences<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/285857478228227?id=1858550721111595\">Meta<\/a> suggests that creating an app activity audience helps target users who are likely to engage with your app. Using the Facebook SDK to transmit app data, you can refine your ad targeting and create custom audiences.&nbsp;<\/p>\n\n\n\n<p>Consider using the Traffic or Sales objective (formerly \u201cConversions\u201d) for effective app engagement. To begin, first, you\u2019ll need to register your app, <a href=\"https:\/\/developers.facebook.com\/docs\/ios\/getting-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">set up the Facebook SDK for iOS<\/a> and <a href=\"https:\/\/developers.facebook.com\/docs\/android\/getting-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">Android<\/a>, and log <a href=\"https:\/\/developers.facebook.com\/docs\/app-events\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">app events<\/a> on the <a href=\"https:\/\/developers.facebook.com\/docs\/app-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook for Developers Site<\/a>. Then, follow these steps to create app activity custom audiences.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the custom audiences page, select App activity and click Next.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/App-activity-2-1024x607-1.png\" alt=\"app activity custom audience source\" class=\"wp-image-39301\" style=\"width:622px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/App-activity-2-1024x607-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/App-activity-2-1024x607-1-300x178.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/App-activity-2-1024x607-1-768x455.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Select the app you are sourcing your contacts from, and provide the audience&#8217;s name and description.<\/li>\n\n\n\n<li>Once your app is selected, refine your audience based on in-app events, which can include people who have reached a certain level of your game, added payment info, purchased something from your app, or spent a certain amount of money.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"977\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/App-activity-1-1-977x1024-1.png\" alt=\"app activity custom audience\" class=\"wp-image-39300\" style=\"width:614px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/App-activity-1-1-977x1024-1.png 977w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/App-activity-1-1-977x1024-1-286x300.png 286w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/App-activity-1-1-977x1024-1-768x805.png 768w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Once you\u2019ve selected the in-app events or actions you want to use, you can create your audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-4-offline-activity-custom-audiences\">4. Offline activity custom audiences<\/h3>\n\n\n\n<p>Offline activity custom audiences are vital for tracking in-store purchases. You can keep people in these audiences for up to 180 days based on your offline event data.<\/p>\n\n\n\n<p>To exclude recent buyers and target new ones, create an offline activity custom audience. Then, build a lookalike audience to reach similar people.<\/p>\n\n\n\n<p>Setting up offline activity custom audiences is a straightforward process. Here&#8217;s what you need to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the custom audiences page, select Offline activity and click Next.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Offline-activity-2-1024x599-1.png\" alt=\"custom audience source\" class=\"wp-image-39299\" style=\"width:651px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Offline-activity-2-1024x599-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Offline-activity-2-1024x599-1-300x175.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Offline-activity-2-1024x599-1-768x449.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Select the Offline Event Set you want to track, then give your audience a Name and a Description.<\/li>\n\n\n\n<li>If you don\u2019t see any Offline Event Sets available, you must create one first. You can easily do so from the Meta Events Manager by following the <a href=\"https:\/\/www.facebook.com\/business\/help\/339320669734609?id=565900110447546&amp;helpref=faq_content\">steps provided by Meta<\/a>.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1008\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/facebook-custom-audiences.png\" alt=\"Offlne activity custom audience\" class=\"wp-image-41885\" style=\"width:626px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/facebook-custom-audiences.png 1008w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/facebook-custom-audiences-295x300.png 295w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/facebook-custom-audiences-768x780.png 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Once you\u2019ve selected an Offline Event Set, you can create your audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-5-engagement-custom-audiences\">5. Engagement custom audiences<\/h3>\n\n\n\n<p>An engagement custom audience targets users who have engaged with your brand across the Meta suite of tools, apps, and services.<\/p>\n\n\n\n<p>These engagements can be targeted based on viewing videos, clicking on Facebook Pages, or opening a form in a lead generation ad. Based on these actions, you can show your ads to relevant people who are already somewhat familiar with your brand.<\/p>\n\n\n\n<p>There are several engagement custom audience types available:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video<\/li>\n\n\n\n<li>Lead form<\/li>\n\n\n\n<li>Instant experience<\/li>\n\n\n\n<li>Shopping<\/li>\n\n\n\n<li>Instagram Account<\/li>\n\n\n\n<li>Events<\/li>\n\n\n\n<li>Facebook Page<\/li>\n\n\n\n<li>On-Facebook listings<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Meta-sources-1-1024x607-1.png\" alt=\"custome audience source\" class=\"wp-image-39298\" style=\"width:626px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Meta-sources-1-1024x607-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Meta-sources-1-1024x607-1-300x178.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Meta-sources-1-1024x607-1-768x455.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Keep in mind that engagement custom audiences differ from website custom audiences, focusing solely on Meta\u2019s tools and apps. They are usually easier to set up due to data availability within the Meta ecosystem. Now, let\u2019s explore Meta sources for \u2018engagement custom audiences\u2019.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"15-video\">Video<\/h4>\n\n\n\n<p>The most important part of creating a Video engagement custom audience is picking your target group.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Video-1-1024x559-1.png\" alt=\"video engagement custom audience\" class=\"wp-image-39297\" style=\"width:647px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Video-1-1024x559-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Video-1-1024x559-1-300x164.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Video-1-1024x559-1-768x419.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Here, you can select one or multiple options you\u2019re presented with. When completed, pick the specific videos you want the data pulled out from to build your audience.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"16-lead-form\">Lead form<\/h4>\n\n\n\n<p>The lead form Engagement custom audience allows you to source data from your current or past <a href=\"https:\/\/leadsbridge.com\/blog\/instant-forms-example\/\">lead forms<\/a> to create a new custom audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"946\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Lead-form-2-946x1024-1.png\" alt=\"lead form custom audience\" class=\"wp-image-39296\" style=\"width:637px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Lead-form-2-946x1024-1.png 946w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Lead-form-2-946x1024-1-277x300.png 277w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Lead-form-2-946x1024-1-768x831.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n<\/div>\n\n\n<p>You have to specify the page and the <a href=\"https:\/\/leadsbridge.com\/blog\/step-by-step-guide-facebook-lead-generation-ads\/\">lead form<\/a> you want to pull the data from, as well as the events that will determine who gets included in your new audience.<br><\/p>\n\n\n\n<p>You have three options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anyone who opened this form<\/li>\n\n\n\n<li>People who opened but didn\u2019t submit the form<\/li>\n\n\n\n<li>People who opened and submitted the form<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Lead-form-1-1-1024x350-1.png\" alt=\"events custom audience\" class=\"wp-image-39295\" style=\"width:667px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Lead-form-1-1-1024x350-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Lead-form-1-1-1024x350-1-300x103.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Lead-form-1-1-1024x350-1-768x263.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Fill out all the details and you\u2019re all set!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"17-instant-experience\">Instant experience<\/h4>\n\n\n\n<p>To create an Instant experience custom audience, you have to pick which Instant experience you want to base your audience on, by typing its name in the search bar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"946\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Instant-experience-1-946x1024-1.png\" alt=\"instant experience custom audience\" class=\"wp-image-39294\" style=\"width:654px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Instant-experience-1-946x1024-1.png 946w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Instant-experience-1-946x1024-1-277x300.png 277w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Instant-experience-1-946x1024-1-768x831.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n<\/div>\n\n\n<p>Then, select which events you want to include in the audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Either People who opened this Instant Experience<\/li>\n\n\n\n<li>Or People who clicked any links in this Instant Experience<\/li>\n<\/ul>\n\n\n\n<p>Give your audience a Name and a Description, and you\u2019re good to go.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"18-shopping\">Shopping<\/h4>\n\n\n\n<p>First, you need to choose your desired platform \u2013 either Facebook or Instagram \u2013 and the exact page you want to use.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"923\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Shopping-1-923x1024-1.png\" alt=\"shopping custom audience\" class=\"wp-image-39293\" style=\"width:636px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Shopping-1-923x1024-1.png 923w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Shopping-1-923x1024-1-270x300.png 270w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Shopping-1-923x1024-1-768x852.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/figure>\n<\/div>\n\n\n<p>Then, you need to define the event that will be included in your audience. You can only pick one. Once you\u2019re done, you can create your audience.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"19-instagram-account\">Instagram account<\/h4>\n\n\n\n<p>First, select the Instagram account you want to use. Then, pick the event you want your audience based on. Again, you can only pick one.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"964\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Instagram-account-2-964x1024-1.png\" alt=\"instagram custom audience\" class=\"wp-image-39292\" style=\"width:636px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Instagram-account-2-964x1024-1.png 964w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Instagram-account-2-964x1024-1-282x300.png 282w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Instagram-account-2-964x1024-1-768x816.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/figure>\n<\/div>\n\n\n<p>Once you\u2019ve given a Name and Description, you can create your audience.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"20-events\">Events<\/h4>\n\n\n\n<p>Pick one segment of people you want to include in your audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"946\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Events-2-946x1024-1.png\" alt=\"facebook custom audience\" class=\"wp-image-39290\" style=\"width:623px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Events-2-946x1024-1.png 946w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Events-2-946x1024-1-277x300.png 277w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Events-2-946x1024-1-768x831.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n<\/div>\n\n\n<p>Then, choose a page and a Facebook event from which you want to pull data.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"21-facebook-page\">Facebook Page<\/h4>\n\n\n\n<p>Just as it works for the Instagram account, for the engagement custom audience of your Facebook Page, you start by choosing the Facebook Page you want to use.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"927\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Facebook-page-1-927x1024-1.png\" alt=\"facebook custom audience\" class=\"wp-image-39289\" style=\"width:614px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Facebook-page-1-927x1024-1.png 927w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Facebook-page-1-927x1024-1-272x300.png 272w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Facebook-page-1-927x1024-1-768x848.png 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/figure>\n<\/div>\n\n\n<p>At this stage, you get to decide which people you want to include in your audience based on what kind of interaction they\u2019ve had with your Facebook Page.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"22-on-facebook-listings\">On-Facebook listings<\/h4>\n\n\n\n<p>Last but not least, on-Facebook listings Engagement custom audiences require you to pick a Facebook Page first.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"963\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/On-Facebook-listings-1-963x1024-1.png\" alt=\"facebook custom audience\" class=\"wp-image-39288\" style=\"width:606px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/On-Facebook-listings-1-963x1024-1.png 963w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/On-Facebook-listings-1-963x1024-1-282x300.png 282w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/On-Facebook-listings-1-963x1024-1-768x817.png 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/figure>\n<\/div>\n\n\n<p>Then, you\u2019re asked to decide which group of people you want to target:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People who viewed products in my catalog<\/li>\n\n\n\n<li>People who messaged about products in my catalog<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve selected an option, you can create your audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"23-how-to-automate-your-custom-audiences-with-leadsbridge\">How to automate your custom audiences with LeadsBridge<\/h2>\n\n\n\n<p>Did you know you can sync your CRM databases or marketing platforms such as Salesforce\u00ae, Bitrix24, Act-on, HubSpot, and many others with a Facebook custom audience integration using the <a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeadsBridge Audience Targeting tool<\/a>?<\/p>\n\n\n\n<p>By connecting your CRM or auto-responder to Facebook custom audiences through LeadsBridge, your lead list updates automatically.<\/p>\n\n\n\n<p>This allows you to directly upload your customer list to Facebook, which will then automatically generate custom audiences from your data. This also means no more manual uploads and data mismatches.<\/p>\n\n\n\n<p>Take a look at <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-custom-audiences\/\">all integrations available for Facebook custom audiences<\/a>, and some of our most popular data bridges below:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_638f289a127bb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Act-On &amp; Facebook Custom Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_638f28e1127bc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your data management process between ActiveCampaign and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_638f2917127bd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/adobe-campaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo216.png\" alt=\"Adobe Campaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between Adobe Campaign &amp; Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_654c9b081cfbd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect Mailchimp &amp; Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"24-how-to-automate-audience-segmentation-through-leadsbridge\">How to automate audience segmentation through LeadsBridge<\/h2>\n\n\n\n<p>Creating automatic Facebook LTV custom audiences saves time and effort since it prevents advertisers from manually uploading custom audiences to the platform.&nbsp;<\/p>\n\n\n\n<p>The Facebook custom audience integration also helps keep your Lifetime Value Audience lists on Facebook updated whenever someone makes a purchase.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see how to connect your marketing software with a Facebook custom audience integration through LeadsBridge:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-before-you-start\">Before you start<\/h3>\n\n\n\n<p>&nbsp;First of all, <a href=\"https:\/\/app.leadsbridge.com\/signin\" target=\"_blank\" rel=\"noreferrer noopener\">log in to your LeadsBridge account<\/a> or \u2013 if you don\u2019t have one yet \u2013 <a href=\"https:\/\/leadsbridge.com\/pricing-plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">create one for free<\/a>. <\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"26-step-1-create-new-bridge-\">Step 1: Create new Bridge&nbsp;<\/h3>\n\n\n\n<p>On your LeadsBridge dashboard, click on the Create new Bridge button at the top left of the screen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-1-1-1024x543-1.png\" alt=\"leadsbridge: Create new Bridge\" class=\"wp-image-39286\" style=\"width:1004px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-1-1-1024x543-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-1-1-1024x543-1-300x159.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-1-1-1024x543-1-768x407.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Then, select your source \u2013 which is your marketing software \u2013 and your destination \u2013 Facebook custom audiences. You can do this by typing the desired app in the search bar.<\/p>\n\n\n\n<p>Then, click Continue.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-2-1-1024x543-1.png\" alt=\"leadsbridge\" class=\"wp-image-39285\" style=\"width:1059px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-2-1-1024x543-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-2-1-1024x543-1-300x159.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-2-1-1024x543-1-768x407.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"27-step-2-account-authorization\">Step 2: Account authorization<\/h3>\n\n\n\n<p>Here, you\u2019re required to connect your accounts. For example, Google Sheets as the Source and Facebook as the Destination. Each account needs to be authorized using an in-app login interface to allow LeadsBridge to have access to your platforms.<\/p>\n\n\n\n<p>During authorization, you may choose to include the \u201cvalue-based\u201d extra row of data simply by clicking on a switch button, or decide how often you\u2019d like your audiences to be updated with new data.<\/p>\n\n\n\n<p>Once completed, click Continue.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-4-1-1024x551-1.png\" alt=\"leadsbridge Facebook custom audiences integration\" class=\"wp-image-39284\" style=\"width:1094px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-4-1-1024x551-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-4-1-1024x551-1-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-4-1-1024x551-1-768x413.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"28-step-3-fields-mapping\">Step 3: Fields mapping<\/h3>\n\n\n\n<p>Start matching fields to guarantee a perfect data transfer. To do this, make sure that all your Source (Google Sheets) fields match with the ones required by Facebook custom audiences (Destination).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-5-1-1024x551-1.png\" alt=\"leadsbridge facebook custom audiences\" class=\"wp-image-39283\" style=\"width:1136px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-5-1-1024x551-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-5-1-1024x551-1-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-5-1-1024x551-1-768x413.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>After matching the fields, you can also choose to test your bridge before completing the bridge creation experience.&nbsp;Once done, click Save &amp; publish and tad\u00e0! Your bridge is successfully completed and will start running data automatically &amp; in real-time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-6-1-1024x551-1.png\" alt=\"leadsbridge \" class=\"wp-image-39282\" style=\"width:1151px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-6-1-1024x551-1.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-6-1-1024x551-1-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/LB-step-6-1-1024x551-1-768x413.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"29-leadsbridge-audience-add-ons\">LeadsBridge Audience Add-ons<\/h2>\n\n\n\n<p>LeadsBridge audience targeting allows you to target new leads and <a href=\"https:\/\/leadsbridge.com\/blog\/crm-retargeting\/\">re-market to existing ones within your CRM software<\/a> and your custom audiences on platforms similar to Facebook, including Google and LinkedIn.<\/p>\n\n\n\n<p>By syncing your CRM segments, such as email contacts and customer lists with advertising platforms, you can automatically create precise custom audiences, whilst retargeting or excluding leads at every <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-ads-funnel\/\">stage of the funnel<\/a>.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_654c9c761cfbf\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Google Sheets &amp; Facebook Custom Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_654c9c881cfc0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between Zoho CRM &amp; Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_654c9ca41cfc1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/bitrix24-webhook\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo638.png\" alt=\"Bitrix24 Webhook logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect Bitrix24 Webhook &amp; Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Using new customized solutions, LeadsBridge offers integrations that allow you to advertise to your audience more affordably. This new solution counts the maximum size of your reached audience, in contrast to the previous model, which counted an audience each time a contact was added or removed.<\/p>\n\n\n\n<p>This audience targeting add-on enables you to ascertain your required audience size, charged at a flat fee. The value of this system is that it gives you greater flexibility in the running of your campaigns, free from interruption.<\/p>\n\n\n\n<p>To initiate this audience counter on your current custom audience plan, you can contact our sales team by <a href=\"https:\/\/lp.leadsbridge.com\/l\/927143\/2022-08-18\/pw6y8\/?utm_source=website_form&amp;utm_medium=form&amp;utm_campaign=audience_targeting&amp;_gl=1*x9n2d6*_ga*NjM3NTIzMDc2LjE2NDkxNjQwMTI.*_ga_JE17N6MF9D*MTY2OTk5ODU4OS41OC4xLjE2Njk5OTg3NzkuNTIuMC4w\">booking a call<\/a> today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"30-how-to-target-an-email-list-on-facebook\">How to target an email list on Facebook<\/h2>\n\n\n\n<p>Leveraging your existing email list to create custom Facebook ad audiences allows you to precisely target leads within your database who are the most likely to convert.<\/p>\n\n\n\n<p>With Facebook custom audiences, you can input your collected lead email addresses from subscription forms and sign-ups directly into the platform. Facebook will match these addresses with its user base, creating a custom list for targeted ad campaigns.<\/p>\n\n\n\n<p>There are a number of strategies that you can use to effectively create a Facebook audience from email lists. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abandoned cart customers<\/li>\n<\/ul>\n\n\n\n<p>Cart abandonment doesn&#8217;t always signal lost intent. Users might need a nudge to finish. Try a Facebook ad campaign aimed at this audience with incentives or discounts to seal the deal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website visitors<\/li>\n<\/ul>\n\n\n\n<p>A custom audience ad campaign targeting past website visitors can boost conversions by staying top of mind and nurturing the existing relationship. <a href=\"https:\/\/www.benoaswim.com\/\">Benoa Swim<\/a> applied this strategy to remind customers about previously browsed swimsuits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"31-custom-audiences-common-questions\">Custom audiences: Common questions<\/h2>\n\n\n\n<p>Here are some common questions about custom audiences:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"32-1-what-is-facebooks-custom-audiences%E2%80%99-privacy\">1.&nbsp; What is Facebook&#8217;s custom audiences\u2019 privacy?<\/h3>\n\n\n\n<p>If you want to use Facebook custom audiences, you must follow the applicable terms. Two of the important policies are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be transparent about where the audience information came from (for example, when you upload a customer file). <a href=\"https:\/\/leadsbridge.com\/blog\/permission-based-marketing\/\">Consent-based marketing<\/a> best practices require brands to indicate where they collected the information.&nbsp;<\/li>\n\n\n\n<li>Make sure you\u2019ve obtained permission to use and share people\u2019s data.<\/li>\n<\/ul>\n\n\n\n<p>Read more about<a href=\"https:\/\/www.facebook.com\/legal\/terms\/customaudience?_rdr\" target=\"_blank\" rel=\"noreferrer noopener\"> Meta\u2019s Customer List Custom Audiences Terms<\/a> as well as <a href=\"https:\/\/leadsbridge.com\/blog\/guides\/gdpr-and-facebook-all-you-need-to-know-to-keep-advertising-safely\/\">GDPR and Facebook regulations<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"33-2-do-facebook-custom-audiences-auto-update-\">2.&nbsp; Do Facebook custom audiences auto-update?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Yes! <a href=\"https:\/\/www.facebook.com\/business\/help\/292880337536354?id=2469097953376494\">Custom audiences are updated automatically<\/a> by pulling data from your website based on the specified rules. For instance, if you set a rule to include visitors from the past 30 days, it will add them automatically.<\/p>\n\n\n\n<p>You can manage this data manually, which is extremely inefficient. Alternatively, CRM or email data can be synced automatically via LeadsBridge&#8217;s <a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\">Audience Targeting tool<\/a>, saving time and ensuring seamless lead integration with reduced data errors.&nbsp;<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"34-3-what-is-the-facebook-custom-audiences%E2%80%99-minimum-size\">3. What is the Facebook custom audiences\u2019 minimum size?<\/h3>\n\n\n\n<p>Facebook custom audiences\u2019 <a href=\"https:\/\/www.facebook.com\/business\/help\/459892990722543\">minimum number of users is 100<\/a> (who should belong to the same country).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"35-4-how-do-you-change-your-audience-on-facebook\">4. How do you change your audience on Facebook?<\/h3>\n\n\n\n<p>You can take the following steps to modify your Facebook audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can edit an ad set by going to your Meta Ads Manager and selecting the ad set you want to edit.<\/li>\n\n\n\n<li>Next, click on the \u201cEdit\u201d button.<\/li>\n\n\n\n<li>To find the \u201cAudience\u201d section, scroll down.<\/li>\n\n\n\n<li>You can now edit the targeting options for your audience, including age, gender, location, interests, behaviors, and more.<\/li>\n\n\n\n<li>To update your ad set with the new audience after making your changes, click the \u201cSave\u201d button.<\/li>\n<\/ul>\n\n\n\n<p>Remember that altering your audience may have an impact on the effectiveness and reach of your advertisement. So carefully consider your targeting options and keep an eye on the results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"36-5-what-is-a-core-audience-in-ads-manager\">5. What is a Core Audience in Ads Manager?<\/h3>\n\n\n\n<p>Core audiences are built-in targeting options that allow advertisers to reach specific groups of people based on key attributes. When integrated into all of Meta&#8217;s ad-buying tools, it enables advertisers to refine their audience.&nbsp;<\/p>\n\n\n\n<p>So to answer your question about what a <a href=\"https:\/\/www.facebook.com\/business\/news\/Core-Audiences\">Core Audience<\/a> is in Ads Manager, here\u2019s a quick rundown of how it targets users based on four criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Precise location targeting<\/strong> by country, city, state, ZIP code, and exclude specific areas.<\/li>\n\n\n\n<li><strong>Demographic reach<\/strong> to target people based on relationship status, life events, workplace, job title, and education.<\/li>\n\n\n\n<li><strong>Streamlined interest-based targeting<\/strong> for simplicity and precision.<\/li>\n\n\n\n<li><strong>Behavior targeting<\/strong>, including Partner Categories, for targeting based on purchases and device usage.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"37-6-how-to-remove-a-custom-audience-in-facebook\">6. How to remove a custom audience in Facebook?<\/h3>\n\n\n\n<p>Deleting a custom audience results in it being immediately removed from your account and any ad account you&#8217;ve shared it with. Active ad sets created by either the audience owner or the shared audience recipient, including the deleted audience, will be paused.<\/p>\n\n\n\n<p>And while you can turn on a paused ad set, remember to review any changes first.<\/p>\n\n\n\n<p>To delete your custom audience:<\/p>\n\n\n\n<p>Step 1: Find <strong>Audiences<\/strong> in Ads Manager.<\/p>\n\n\n\n<p>Step 2: Tick the box next to the audience you&#8217;d like to delete.<\/p>\n\n\n\n<p>Step 3: Select <strong>Delete<\/strong>.<\/p>\n\n\n\n<p>And voila!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"38-how-to-delete-a-shared-custom-audience\">How to delete a shared custom audience<\/h4>\n\n\n\n<p>Let\u2019s review deleting a shared custom audience, whether you have shared it or it was shared with you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you delete a custom audience that you&#8217;ve shared with another ad account, it will also be removed from the recipient&#8217;s account. They might get notified if they have active ad sets using that audience, since those ad sets will be paused.<\/li>\n\n\n\n<li>If you delete a custom audience that was shared with you by another ad account, it won\u2019t affect the original owner\u2019s account. You can follow the steps above to delete the audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"39-7-can-you-combine-custom-audiences-on-facebook\">7. Can you combine custom audiences on Facebook?<\/h3>\n\n\n\n<p>Yes, you can absolutely combine custom audiences when setting up your Facebook (Meta) ads. The process is actually pretty straightforward. Here\u2019s how to do it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start by creating a new ad set in Ads Manager.<\/li>\n\n\n\n<li>In the Audience section, go to the Advantage+ audience area and click on Audience suggestion (this part\u2019s optional, but it can help).<\/li>\n\n\n\n<li>Under Custom Audiences, select all the audiences you want to include. You can pick multiple.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s say you\u2019ve got a list of past customers and another of recent website visitors. If so, you can target both at once. Meta will merge them so your ads reach anyone in either group.<\/p>\n\n\n\n<p>When setting this up, just make sure each audience member shows \u201cReady\u201d before using it, or it won\u2019t work properly in your ad set.<\/p>\n\n\n\n<p>You can also continue to optimize by using exclusion targeting. This is great if you are trying to reach new leads, so they don&#8217;t overlap with your current customers. To exclude certain audiences:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scroll to Audience controls.<\/li>\n\n\n\n<li>Click Show more options, and add any custom audiences you want to leave out under Exclude these custom audiences.<br><\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Set up the rest of your ad as usual, including budget, placements, creative, etc.<br><\/li>\n<\/ol>\n\n\n\n<p>Once everything looks good, publish the ad set. Your campaign will go live after Meta reviews it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"40-8-how-to-share-a-custom-audience-on-facebook\">8. How to share a custom audience on Facebook<\/h3>\n\n\n\n<p>Shared audiences let others access the audiences you&#8217;ve created for your ads. You can share custom audience lists between ad accounts if both accounts are tied to a business portfolio and have an audience-sharing connection.<\/p>\n\n\n\n<p>Before you begin, you must meet these requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Both parties must have a business portfolio.<\/li>\n\n\n\n<li>A person with full control of the business portfolio must start the sharing process.<\/li>\n\n\n\n<li>Accept Facebook&#8217;s terms of service if sharing for the first time.<\/li>\n<\/ul>\n\n\n\n<p>Now, the actual steps to share an audience:<\/p>\n\n\n\n<p>Step 1: Go to <strong>Audiences<\/strong> in Ads Manager.<\/p>\n\n\n\n<p>Step 2: Tick the boxes next to the audiences you want to share.<\/p>\n\n\n\n<p>Step 3: Click the <strong>Share<\/strong> button.<\/p>\n\n\n\n<p>Step 4: Enter the ad account numbers you want to share the audiences with.<\/p>\n\n\n\n<p>Step 5: Click the <strong>Share<\/strong> button again.<\/p>\n\n\n\n<p>Remember that for this transaction to be completed, the recipient&#8217;s business portfolio needs to accept the partnership request.&nbsp;<\/p>\n\n\n\n<p>Once accepted, you can share additional audiences with those ad accounts. Also, remember that shared audiences can\u2019t be used to create lookalike audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"41-9-how-to-accept-custom-audience-terms-on-facebook\">9. How to accept custom audience terms on Facebook<\/h3>\n\n\n\n<p>Log in to your Facebook account. Then, follow the prompts to agree to <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/audiences\/reference\/custom-audience-terms-of-service\">Meta\u2019s custom audience terms of service<\/a> for your personal user account. Before signing, the user should confirm the ad account\u2019s status and who they\u2019re signing for:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"992\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/04\/image-4-1024x992.png\" alt=\"custom audience terms on Facebook\" class=\"wp-image-50266\" style=\"width:586px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/04\/image-4-1024x992.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/04\/image-4-300x291.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/04\/image-4-768x744.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/04\/image-4.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"42-accepting-custom-audience-terms-on-facebook-for-a-business\">Accepting custom audience terms on Facebook for a business<\/h4>\n\n\n\n<p>If you\u2019re handling custom audiences for a business, you also need to accept the terms on behalf of that business using this link:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/ads\/manage\/customaudiences\/tos.php\">https:\/\/www.facebook.com\/ads\/manage\/customaudiences\/tos.php<\/a><\/p>\n\n\n\n<p>Here, you need to replace {BUSINESS_ID} with your actual business ID, which you can find in your Business Manager settings.<\/p>\n\n\n\n<p>Then, follow the instructions on this page to accept the terms for the entire business.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"43-accepting-terms-for-each-ad-account\">Accepting terms for each Ad Account<\/h5>\n\n\n\n<p>Each ad account associated with your business also needs to have the terms accepted individually. Use this link for each ad account:<\/p>\n\n\n\n<p><a href=\"https:\/\/business.facebook.com\/ads\/manage\/customaudiences\/tos.php?business_id={BUSINESS_ID}\">https:\/\/business.facebook.com\/ads\/manage\/customaudiences\/tos.php?business_id={BUSINESS_ID}<\/a><\/p>\n\n\n\n<p>Replace {ACCOUNT_ID} with the specific ID of each ad account (in the format act_xxxx). This way, you can make sure that each ad account is authorized to use custom audiences.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"44-reconnecting-your-account-if-needed\">Reconnecting your account (if needed)<\/h5>\n\n\n\n<p>If you\u2019re using third-party integrations (like LeadsBridge), refresh your access token after accepting the terms. To do this, disconnect and then reconnect your Facebook account within the platform to update your access and apply the changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"45-10-how-to-exclude-a-custom-audience-in-facebook-ads-manager\">10. How to exclude a custom audience in Facebook Ads Manager<\/h3>\n\n\n\n<p>You can add multiple exclusions and still target the people you want. If you use lookalikes, exclude the source list too to prevent overlap.<\/p>\n\n\n\n<p>Here\u2019s how to exclude a custom audience on Facebook in a simple three-step approach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open Meta Ads Manager and edit your Ad Set.&nbsp;<\/li>\n\n\n\n<li>In Audience, click Exclude and select Custom audiences.<\/li>\n\n\n\n<li>Then pick the list you don\u2019t want to see your ads (e.g., past purchasers, employees, recent site visitors).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Remember to apply exclusions at the Ad Set so all ads inherit them. Also, make sure you refresh customer lists regularly to keep exclusions accurate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"46-11-can-i-create-a-custom-audience-using-facebook-user-ids\">11. Can I create a custom audience using Facebook user IDs?<\/h3>\n\n\n\n<p>Yes, you can create a custom audience using Facebook user IDs, as well as emails, phone numbers, app user IDs and other identifiers.&nbsp;<\/p>\n\n\n\n<p>But you must only use IDs for people you already have a real relationship with (for example, customers or users of your app), and you must follow <a href=\"https:\/\/developers.facebook.com\/terms\/dfc_platform_terms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta\u2019s Platform Terms<\/a>, <a href=\"https:\/\/developers.facebook.com\/devpolicy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Developer Policies<\/a>, and the <a href=\"https:\/\/www.facebook.com\/legal\/terms\/customaudience\" target=\"_blank\" rel=\"noreferrer noopener\">Custom Audience Terms of Service.<\/a><\/p>\n\n\n\n<p>You also have to respect the newer rules about sensitive data.&nbsp;<\/p>\n\n\n\n<p>Starting September 2, 2025, Meta will block custom audiences (and lookalike audiences) that suggest sensitive information, such as health conditions (like \u201cdiabetes\u201d or \u201carthritis\u201d) or financial status (like \u201chigh income\u201d or \u201ccredit score\u201d).&nbsp;<\/p>\n\n\n\n<p>If your audience is flagged, it may get an error code (like 471), your ad set may show \u201cwith issues\u201d, and that audience cannot be used to run ads.&nbsp;<\/p>\n\n\n\n<p>To fix this, review the audience, remove any data or labels that hint at health or financial information, or create a new audience that follows the rules.&nbsp;<\/p>\n\n\n\n<p>If that has happened to you and you think Meta made a mistake, you can request a review inside Ads Manager.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"47-facebook-custom-audience-best-practices\">Facebook custom audience best practices<\/h2>\n\n\n\n<p>Each segment is addressed with a campaign that triggers the right buying impulses at the right time.<\/p>\n\n\n\n<p>However, many marketing departments still operate by uploading CSV files on Facebook to create custom audiences. Timing and accuracy are crucial to taking advantage of the available data and running effective retargeting campaigns.<\/p>\n\n\n\n<p>The information must flow freely from the CRM database to the Meta Business Manager. That can be a problem, especially for large companies with strong hierarchical environments and several managers whose responsibilities often overlap.<\/p>\n\n\n\n<p>Here are five ways large companies can benefit from automating custom audiences despite their structural challenges.<\/p>\n\n\n\n<p>Now that you know exactly all the different types of custom audiences available, let\u2019s explore some of the best practices to help you kickstart your <a href=\"https:\/\/leadsbridge.com\/blog\/retargeting-ads-examples\/\">retargeting campaigns<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"48-1-create-your-campaigns-faster-by-avoiding-manual-work\">1. Create your campaigns faster by avoiding manual work<\/h3>\n\n\n\n<p>Close collaboration among several departments is required to develop a robust retargeting strategy. However, coordinating the work among departments already takes a lot of effort. This leaves little room for repetitive, manual work.<\/p>\n\n\n\n<p>Since effective retargeting campaigns depend entirely upon constantly updated CSV files, they need to be synced on the Meta Business Manager quite often. The best way to avoid manual upload is through <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">marketing automation<\/a>.<\/p>\n\n\n\n<p>By bridging the CRM with the Meta Business account, the information is updated automatically in the custom audience on Facebook once a new subscriber enters a particular CRM segmentation or a specific stage in the buying cycle.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_654c9e021cfc5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Google Sheets &amp; Facebook Custom Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_654c9e161cfc6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Move data between Act-On &amp; Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"49-2-create-instant-retargeting-campaigns-with-updated-custom-audiences\">2. Create instant retargeting campaigns with updated custom audiences<\/h3>\n\n\n\n<p>Constant data updates are crucial to boost sales through a dynamic retargeting strategy. This depends on the brand and what they offer. Giants like Adidas and Nike revise their lead, customer, and segment databases rapidly.<\/p>\n\n\n\n<p>Running weekly or bi-weekly updates is a poor practice and imperils sales, budget, and customer satisfaction. For example, some leads may become customers, yet your outdated database keeps sending them ads as if they&#8217;re still leads.<\/p>\n\n\n\n<p>Manual updates are also impractical, causing friction between CRM Managers and Advertising Planners.<\/p>\n\n\n\n<p>Using automation, you can update custom audiences every 6 hours with the latest data. This ensures a high-quality shopping experience and increased profit margins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"50-3-reduce-the-possibility-of-data-point-mismatch\">3. Reduce the possibility of data point mismatch<\/h3>\n\n\n\n<p>One often overlooked aspect of retargeting campaigns is the precise formatting and uploading of customer data required by Meta.<\/p>\n\n\n\n<p>Manually creating a CSV file involves data gathering, proper column sorting, file extraction, and Facebook upload. However, some CRMs, like HubSpot, offer a native option for ready-to-upload CSV files.<\/p>\n\n\n\n<p>Consistency in file format is crucial during sorting, because it leaves minimal room for error. To reduce mismatching, it&#8217;s best to access data directly from CRM value fields using an API script.<\/p>\n\n\n\n<p>API scripts enhance matching precision, ensuring custom audiences remain clean for effective retargeting campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"51-4-keep-your-ad-relevance-diagnostics-score-high\">4. Keep your Ad Relevance Diagnostics score high<\/h3>\n\n\n\n<p>Meta upgraded the single Relevance Score years ago and replaced it with <a href=\"https:\/\/www.facebook.com\/business\/help\/436113280262012\" target=\"_blank\" rel=\"noreferrer noopener\">Ad Relevance Diagnostics<\/a>. It includes three separate rankings: Quality ranking, Engagement rate ranking, and Conversion rate ranking.<\/p>\n\n\n\n<p>When setting up retargeting campaigns for website visitors, you can instruct Facebook to exclude email contacts of those who&#8217;ve already made a purchase and are in the CRM. You can achieve this by placing a code snippet (pixel) on the transaction confirmation page.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"450\" height=\"280\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screenshot-2019-02-19-at-20.17.57.png\" alt=\"wordpress screenshot\" class=\"wp-image-39281\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screenshot-2019-02-19-at-20.17.57.png 450w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screenshot-2019-02-19-at-20.17.57-300x187.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p>This feature allows you to show ads to people who visited the website but are not registered in the CRM. Additionally, it prevents flooding customers who have already converted with further ads by maintaining high-ranking Ad Relevance Diagnostics.<\/p>\n\n\n\n<p>This score is an indicator of ad performance. Usually, a higher score is associated with <a href=\"https:\/\/www.facebook.com\/business\/news\/relevance-score\">lower overall costs and higher reach per dollar spent<\/a>.<\/p>\n\n\n\n<p>In other words, having strong cores allows advertisers to enjoy lower costs and more effective ad distribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"52-5-keep-your-lookalike-audiences-relevant\">5. Keep your lookalike audiences relevant<\/h3>\n\n\n\n<p>Lookalike audiences is one of Facebook\u2019s targeting options. They are users that share similar traits and interests to customers or leads who have already had some interaction with a business.<\/p>\n\n\n\n<p>By replacing the information about the usual identifiers such as name, email, and phone number, with the ideal client data in terms of spending over time, Facebook can reach a more qualitative audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"53-6-creating-precise-audience-segmentation\">6. Creating precise audience segmentation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Past website visitors (Within 30 Days): People familiar with your brand.<\/li>\n\n\n\n<li>Specific High-Intent Landing Page Visitors: Target users on sign-up, checkout, product, or pricing pages.<\/li>\n\n\n\n<li>Audience name example for blog readers with high engagement: Retarget blog visitors with valuable content.<\/li>\n\n\n\n<li>Audience name idea for Newsletter subscribers: Re-engage active and inactive subscribers through Facebook custom audiences.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"54-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Facebook custom audiences is a perfect tool for all businesses. Custom audiences work even better alongside cold campaigns, letting you blend prospecting and retargeting while keeping your ad spend more efficient.<\/p>\n\n\n\n<p>Implementing custom audiences can boost your leads and sales by targeting individuals who are likely to convert, driving traffic to both your online and offline stores through retargeting activities. Additionally, having an app for your business can help increase installs.<\/p>\n\n\n\n<p>At LeadsBridge, we can facilitate the seamless installation of Facebook custom audiences using our very own Audience Targeting tool.&nbsp;<\/p>\n\n\n\n<p>With LeadsBridge integrations, you can easily <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-custom-audiences\/\">integrate Facebook\u2019s custom audiences<\/a> with the rest of your marketing stack. <a href=\"https:\/\/leadsbridge.com\/pricing\/\">Sign up <\/a>now, or <a href=\"https:\/\/leadsbridge.com\/demo\/\">request a demo,<\/a> to test out our tool for yourself.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of Meta\u2019s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.&nbsp; To actually be able to use these advantages, however, you\u2019ll need to connect your business system with the platform. You can do this through custom audiences integrations by LeadsBridge. This connection allows you to automatically create the best audiences [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":39328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[93,76],"industry":[],"class_list":["post-21651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-audience-targeting","tag-facebook"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/Cover-Blog-06Dec.png","author_info":{"display_name":"Hephzy Asaolu","author_link":"https:\/\/leadsbridge.com\/blog\/author\/hephzy\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A step-by-step guide to Facebook custom audiences - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Your personal, step-by-step guide to Facebook Custom Audiences. Discover everything you need to know to run and maintain your ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A step-by-step guide to Facebook custom audiences - LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"Your personal, step-by-step guide to Facebook Custom Audiences. 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