{"id":21719,"date":"2020-06-04T10:00:55","date_gmt":"2020-06-04T10:00:55","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=21719"},"modified":"2024-06-10T15:26:27","modified_gmt":"2024-06-10T15:26:27","slug":"magento-extensions-and-integrations","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/magento-extensions-and-integrations\/","title":{"rendered":"The 9 Highest-Recommended Magento Extensions and Integrations for Business Growth"},"content":{"rendered":"

Magento is one of the most popular e-commerce platforms online. It <\/span>ranks 2nd in the list of the most popular e-commerce<\/span><\/a> software. A recent study carried out by BuiltWith revealed that <\/span>Magento powers 4% of e-commerce websites<\/span><\/a> all over the internet, 7% of the top million websites and 10% (10,000) of the top 100,000 websites. Businesses using Magento grow 3x faster than those on competitive platforms and they also realize a 50% reduction in Total Cost of Ownership.?<\/span><\/p>\n

In this article, you will learn about the best Magento extensions and integrations that can help grow your business.<\/span><\/p>\n

What is Magento?<\/b><\/h2>\n

\"Magento<\/p>\n

Magento was a name derived from the color magenta which was on the original logo of Magento. Magento is an open-source e-commerce platform developed by Varien Inc. in 2008, that offers a flexible shopping cart system, excellent control over the look and feel, content and functionality of online stores.?<\/span><\/p>\n

The platform provides marketing, search engine optimization, and catalog-management tools.?<\/span><\/p>\n

Since its launch, different editions have been released such as Magento Open Source, Magento Commerce, Magento community, Magento enterprise edition, and Magento enterprise edition cloud.?<\/span><\/p>\n

Magento community is free for all to use while the edition is paid. Popular companies using Magento are Coca Cola, Ford, Fox Connect, Nike, etc.<\/span><\/p>\n

Benefits of using Magento<\/b><\/h2>\n

One of the best and popular Content Management Systems (CMS) available today is Magento. It is widely used by businesses around the world to manage products and transactions. Below are the benefits of using? Magento.<\/p>\n

1) ?? It has a large capacity to manage products<\/b><\/p>\n

One reason businesses love Magento is because of its capacity to manage hundreds and thousands of products. It is useful for both small businesses and large ecommerce web stores. No matter where you are in your business growth, Magento can accommodate your level. This is because it is scalable and you don?t need to switch to another CMS when your business grows.<\/p>\n

2) ? It is search engine optimized.<\/b><\/p>\n

The Enterprise edition of Magento is search engine optimized. It allows users to create SEO-friendly URLs so that product pages and descriptions can show up easily on search engines. Websites that use Magento are mobile responsive, which means, people can browse and see products and services on their mobile devices.<\/p>\n

3) ? It is easy to customize<\/b><\/p>\n

With Magento, you can customize the look and feel of your product categories and features. This means you have to customize everything from the coding or you use Magento ready made themes. With the customization, you can choose the right payment system<\/a>, shipment method and language options that customers are comfortable with.<\/p>\n

The different editions of Magento<\/b><\/h2>\n

Currently, there are two different Magento editions: Magento Open source and Magento Commerce.<\/h3>\n

Magento Open Source<\/b><\/h3>\n

Magento Open source is previously known as the Magento Community Edition (CE). It is free. Small to medium businesses and even enterprise businesses can use it to create feature – rich websites. It is easy to customize with different extensions, which makes it flexible to achieve any goal you want. Businesses can start with it, and build customized solutions on it as they grow. An example of a business that did this is the Brand Alley. They started with Magento Open Source and built more solutions on it.<\/p>\n

\"Magento<\/p>\n

Notable features of Magento Open Source include Site Management, catalog management, catalog browsing, product browsing, order management, checkout, payment and shipping, etc.<\/p>\n

Magento Commerce<\/b><\/h3>\n

Magento Commerce was previously known as Magento Enterprise Edition (EE). It is mostly used by large organisations that need different kinds of functionality for their online stores. Magento Commerce, unlike the open source counterpart, is not free. It has a license fee that begins at $24,000 per year. It is available as a platform-as-a-service hosted solution (Magento commerce cloud) or as on-premise solution. The two Magento Commerce versions have the same code base but the Magento Commerce cloud updates automatically.<\/p>\n

As? a powerful content management system, Magento Commerce has different native features that add value to businesses. The features include:<\/p>\n

Page builder:<\/b>? This is a drag and drop editing tool for site content. It helps businesses create great shopping experiences for customers.<\/p>\n

Product recommendation:<\/b> This feature helps to drive engagement and sales by providing specific product recommendations to shoppers on the website.<\/p>\n

Customer segmentation and personalization:<\/b> This feature helps to create personalized shopping experiences that will help to increase conversion rates. It shows content, promotions, and pricing to specific customers based on their details.<\/p>\n

Content staging and preview:<\/b> This helps to increase productivity and sales by helping your teams to create, preview and schedule different kinds of content updates.<\/p>\n

Elasticsearch:<\/b> This feature helps businesses to handle large catalogs of products and to scale search capacity as queries increase on the website. You can also give some Elasticsearch alternatives<\/a> a go.<\/p>\n

Other notable Magento Commerce features include pricing, admin experience, visual merchandising, dynamic rule-based product relations, instant purchase, checkout, payments, business intelligence, shipping, inventory and order management, customer service, etc.<\/p>\n

A superb example of Magento Commerce is Made.com, shown below.<\/p>\n

\"Magento<\/p>\n

Magento Extension<\/b><\/h2>\n

It is a requirement for websites to look appealing to visitors and customers since it has become a major part of online promotion strategies. This is where you need Magento extensions.<\/p>\n

A Magento extension is a block of PHP Code? that can add more functionalities and features to every part of your Magento store such as the front and back end, integrations with web services, themes and marketing tools.<\/p>\n

Magento extension provides flexibility to help maintain your web store the way you like. It offers marketing promotions and tools to help you profit more from your web store. There are three kinds of Magento extension – modules, interfaces, and themes. Modules are plugins that help to extend built-in functionality. Interfaces are themes that help to manage the functionalities of an online store. Themes are layouts and templates that give a website an attractive appearance.<\/p>\n

Benefits of using Magento extensions<\/b><\/h2>\n

Magento extensions are very useful for improving? the functionalities of a website. Below are its benefits.<\/p>\n

1??????? It helps in creating customized and professional web stores that fulfills the demands of visitors and customers.<\/p>\n

2??????? It helps to control the?different?aspects of e-commerce websites.<\/p>\n

How to select the best Magento extension for your web store<\/b><\/h2>\n

There are over 5k extensions available for Magento<\/a> and many of them are free, while the paid ones cost from $50. This makes it difficult to choose the best Magento extension for your website.? Here are five (5) tips to help you select the best extensions.<\/p>\n

    \n
  1. Have a clear goal:<\/b> Know what you want to do and the right Magento extension that will help to achieve your goals. For instance, if you sell?virtual products like e-books or software, installing a delivery Magento extension is not useful.<\/li>\n
  2. Analyse the Magento extension:<\/b> There are different extensions with various features, ensure you check them out before purchasing it. Consider the quality, ease of configuration, front end design, etc. Choose the extension that suits your needs.<\/li>\n
  3. Ensure the Magento extension is constantly updated:<\/b> E-commerce changes rapidly, therefore, you need extensions that are regularly updated. This information is available on the ?Changelog<\/i>??section of the extension. It will show you the number of improvements, new features that have been added and bug fixes. This information is important to help you make the right buying decision.<\/li>\n
  4. Read customer?s reviews:<\/b> Check out the feedback left by users who have purchased the Magento extension in the past from the vendor. Pay attention to comments about the quality of code, customer policy and support. This will help you get the best Magento extension for your business.Below are seven essential Magento extensions to help boost sales.<\/li>\n<\/ol>\n

    1.<\/b> Magento 2 Auto Related Products<\/span><\/h2>\n

    \"Magento<\/p>\n

    Magento 2 Auto Related Products<\/span><\/a> is designed to analyze the interests of store visitors and show them relevant offers. Using a smart autosuggestion system, the extension establishes relations between displayed products and related items.\u00a0<\/span><\/p>\n

    You can also create unlimited blocks, such as Related Products, Cross-sell Products, Upsell Products, Daily Deals, New Products, Featured Products, or Bestsellers. This feature makes the extension a comprehensive product recommendation tool.\u00a0<\/span><\/p>\n

    Mainly the extension supports A\/B testing to help you keep track of and assess the performance of each rule. So, you can manage related products and decide which rules should be applied to optimize profits. <\/span><\/p>\n

    The features of the extension include:<\/b><\/p>\n