{"id":21782,"date":"2020-08-03T20:07:01","date_gmt":"2020-08-03T20:07:01","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=21782"},"modified":"2023-02-23T10:24:30","modified_gmt":"2023-02-23T10:24:30","slug":"instagram-checkout","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/instagram-checkout\/","title":{"rendered":"Instagram Checkout: the Impact on Online Merchants"},"content":{"rendered":"

In its bid to become an e-commerce powerhouse, Instagram has <\/span>rolled out a beta feature<\/span><\/a> known as Instagram Checkout for online retailers and advertisers. With <\/span>130 million Instagrammers<\/span><\/a> already tapping to reveal product tags in shopping posts every month, and <\/span>80% of Instagram users<\/span><\/a> following at least a business on Instagram, this is a big opportunity for online businesses.<\/span><\/p>\n

In this article, you will learn about the impact of Instagram Checkout on online merchants.<\/span><\/p>\n

What is Instagram Checkout?<\/b><\/h2>\n

Instagram Checkout is a feature on Instagram that allows users to view and buy products conveniently and securely within the app.<\/span><\/p>\n

The feature is a buildup on Instagram\u2019s Shoppable Tags, which was launched in 2016. With the shoppable tags, brands can tag products featured in images or add stickers to their stories<\/a> as shown below.<\/span><\/p>\n

\"Instagram<\/p>\n

When users clicked on the tag, they would see the product price with a \u201c<\/span>view on website<\/b>\u201d button which when clicked will direct the user to the product\u2019s website. The new checkout feature makes it possible for users to complete the payment process right on Instagram.<\/span><\/p>\n

Why Checkout on Instagram?<\/b><\/h2>\n

\"Instagram<\/p>\n

With 80% of <\/span>Instagram\u2019s 800 million users<\/span><\/a> following business accounts and<\/span> 200 million Instagram users<\/span><\/a> visiting one or more business profiles daily, it is necessary to give users the ability to shop within the app.<\/span><\/p>\n

The Instagram Checkout feature eliminates the obstacles that accompany purchases on Instagram. I.e. redirecting to a website and entering payment details to purchase products.<\/b> With checkout, users can directly purchase anything they want. A Dana Rebecca Designs survey revealed that 72% of respondents acknowledged <\/span>making a buying decision based on Instagram<\/span><\/a>. Instagram Checkout removes the friction between social media and e-commerce.<\/a> It provides a seamless, simple and convenient process to purchase.\u00a0<\/span><\/p>\n

The most important aspect of the Instagram Checkout is that it is secure, and customers can save their payment information in the app to make future purchases more convenient.
\nMoreover, consider sending a payment successful SMS<\/a> message to appear more professional and be efficient in your business operations.<\/p>\n

Instagram Shopping options<\/strong><\/h2>\n

Here are the current options for shopping on Instagram:<\/span><\/p>\n