

{"id":22390,"date":"2025-04-11T06:19:00","date_gmt":"2025-04-11T06:19:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=22390"},"modified":"2025-08-25T15:05:41","modified_gmt":"2025-08-25T15:05:41","slug":"facebook-lead-ads-how-to-follow-up-with-facebook-leads","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/","title":{"rendered":"Facebook lead ads: How to follow up with Facebook leads"},"content":{"rendered":"\n<p>Meta makes it easy for businesses to generate leads through its lead ads tool. The average click-to-lead conversion rate for a lead ad campaign is much higher than regular conversion campaigns. <\/p>\n\n\n\n<p>However, getting high conversion rates and generating leads is one thing; it is another to turn leads into customers. This is where following up with leads comes in.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-877834ef-6daa-481c-90dc-e2e158f0c1e9\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#0-what-are-facebook-lead-ads>What are Facebook lead ads?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#1-how-to-follow-up-with-facebook-leads>How to follow up with Facebook leads<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#2-why-is-having-a-lead-follow-up-strategy-important>Why is having a lead follow-up strategy important?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#3-lead-follow-up-systems>Lead follow-up systems<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#4-immediate-lead-follow-up-system>Immediate lead follow-up system<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#5-long-term-lead-follow-up-system>Long-term lead follow-up system<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#6-how-to-send-facebook-leads-to-email>How to send Facebook leads to email<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#7-how-to-send-sms-to-facebook-leads>How to send SMS to Facebook leads<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#8-strategies-to-improve-the-quality-of-leads>Strategies to improve the quality of leads<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#9-ask-more-qualifying-questions->Ask more qualifying questions<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#10-use-an-automated-lead-follow-up-system->Use an automated lead follow-up system<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#11-create-a-series-of-welcome-emails->Create a series of welcome emails<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#12-create-lookalikes-from-real-customers->Create lookalikes from real customers<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#13-segment-your-leads->Segment your leads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#14-use-a-multi-channel-strategy-to-follow-up-with-leads>Use a multi-channel strategy to follow up with leads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#15-share-your-best-content>Share your best content<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#16-meta-conversions-api-and-cookieless-advertising->Meta Conversions API and cookieless advertising&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#17-how-to-respond-to-facebook-leads>How to respond to Facebook leads<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#18-run-lead-ads-at-a-time-when-you-are-able-to-connect>Run lead ads at a time when you are able to connect<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#19-connect-when-it%E2%80%99s-most-convenient-for-your-leads>Connect when it\u2019s most convenient for your leads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#20-use-an-autoresponder>Use an autoresponder<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#21-lead-follow-up-best-practices>Lead follow-up best practices<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#22-how-many-times-should-you-follow-up-with-a-lead>How many times should you follow up with a lead?<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#23-lead-follow-up-statistics-in-2025>Lead follow up statistics in 2025<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#24-facebook-lead-follow-up-email-examples>Facebook lead follow-up email examples<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#25-privyr>Privyr<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#26-clickfunnels>ClickFunnels<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#27-reasons-why-you-should-integrate-email-and-sms-with-facebook-lead-ads>Reasons why you should integrate email and SMS with Facebook lead ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/#28-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>Achieving a higher lead conversion requires quick response times. The idea is to get in touch with prospects as soon as they respond to your call to action, such as signing up for your offer.&nbsp;<\/p>\n\n\n\n<p>Successful follow-up with Facebook leads, however, needs more than just having your email copy ready. We are living in an era of technology, and manual work in a digital space just isn\u2019t going to cut it.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll need to create an automated lead follow-up strategy and the right tool to <a href=\"https:\/\/leadsbridge.com\/documentation\/facebook-lead-ads\/my-crm-example\/\">connect lead ads to your CRM or marketing tool of choice<\/a>. Automation can be done using third-party integrations provided by an official partner, like LeadsBridge.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62595c2b892ef\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect Facebook Lead Ads with your favorite tools\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>In this article, we&#8217;ll discuss <strong>how to follow up with leads<\/strong> to boost conversions and customer engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-are-facebook-lead-ads\">What are Facebook lead ads?<\/h2>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/facebook-ads-tips\/step-by-step-guide-facebook-lead-generation-ads\/\">Lead ads<\/a> are one of the most powerful advertising tools out there. These ads allow businesses to collect valuable details from prospects. To reduce user reluctance toward form completion, they were designed with a form that is already pre-filled with users\u2019 information, such as their names, email addresses, and phone numbers.&nbsp;<\/p>\n\n\n\n<p>Also, the entire interaction with the ad takes place on the platform. All users have to do is confirm their details and click the submit button.<\/p>\n\n\n\n<p>Here is an example of a lead ad on Facebook.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1021\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/Screenshot-2024-10-10-at-23.51.46-1021x1024.png\" alt=\"Facebook lead ads example\" class=\"wp-image-47776\" style=\"width:685px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/Screenshot-2024-10-10-at-23.51.46-1021x1024.png 1021w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/Screenshot-2024-10-10-at-23.51.46-300x300.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/Screenshot-2024-10-10-at-23.51.46-150x150.png 150w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/Screenshot-2024-10-10-at-23.51.46-768x770.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/Screenshot-2024-10-10-at-23.51.46.png 1244w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/Source\">Source<\/a>:<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Lead ads also allow you to collect business information, price estimates, sign-ups for newsletters, etc. It\u2019s an easy way to <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-generate-leads-on-facebook\/\">generate new customers<\/a> who are interested in your products or services.<\/p>\n\n\n\n<p>When managing lead data manually, you\u2019re responsible for every step\u2014repeatedly. This involves accessing your Meta Ads Manager, downloading a CSV file containing your leads&#8217; data, and then manually uploading it to your CRM. <\/p>\n\n\n\n<p>This is a time-consuming process, prone to errors, and requires ongoing effort each time you gather new leads. On the other hand, automatic lead data management, through integrations, streamlines this process.&nbsp;<\/p>\n\n\n\n<p>With an integration in place, new leads from your campaigns (like Facebook lead ads) are synced directly with your CRM in real-time. This means the data transfer happens automatically. This saves you time and ensures that no leads are missed or delayed.<\/p>\n\n\n\n<p>Learn more about <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-download-leads-from-facebook-lead-ads-easy-3-steps\/\">how to download leads from lead ads here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-how-to-follow-up-with-facebook-leads\">How to follow up with Facebook leads<\/h2>\n\n\n\n<p>After downloading your leads, you will need to follow up with them immediately. You can use <strong>four different methods to ensure your leads receive proper attention <\/strong>at the right time.<\/p>\n\n\n\n<p>To follow up with your leads in real-time, you need to have lead form notifications sent to your email as they come in, all without over-relying on manual data syncs. <\/p>\n\n\n\n<p>You can achieve this ideal process using our integration that connects <a href=\"https:\/\/leadsbridge.com\/documentation\/facebook-lead-ads\/email-notification\/\">lead ads to Email Notification<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62bb0c66693d8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between Facebook Lead Ads and Email Notification in real-time\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Besides conveniently putting your workflow on autopilot, you\u2019ll maximize the investment and momentum from your lead ads. This way, your sales team will be able to act right away and close more deals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-why-is-having-a-lead-follow-up-strategy-important\">Why is having a lead follow-up strategy important?<\/h3>\n\n\n\n<p>Creating a follow-up advertising system helps you win more sales with less effort. How do you do this? Simply by increasing your closing rate and customer satisfaction. Using a systematic process for your follow-up campaign gets the best out of your sales and marketing efforts.&nbsp;<\/p>\n\n\n\n<p>So to get more sales, you need to implement your own follow-up system. Keep in mind that an effective advertising system for follow-ups should have these characteristics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It must be systematic: the follow-up process is completed the same way each time.<\/li>\n\n\n\n<li>It should generate regular and predictable outcomes.<\/li>\n\n\n\n<li>It requires little to no manual interaction to work correctly, meaning it should be able to run on autopilot.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Need more info? <a href=\"https:\/\/leadsbridge.com\/demo\/\">Request a demo<\/a> to understand how LeadsBridge can streamline your Facebook Ad campaigns.<\/p>\n\n\n<div class=\"lb-banner lb-banner-37658\">\n    <a href=\"https:\/\/leadsbridge.com\/demo\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-lead-follow-up-systems\">Lead follow-up systems<\/h3>\n\n\n\n<p>There are two types of lead follow-up systems, one for immediate follow-up and the other for nurturing your leads over a longer time. <\/p>\n\n\n\n<p>Choosing your own system depends on factors such as the placement of leads in your sales funnel, your marketing strategy, and the next best action at every stage of the process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-immediate-lead-follow-up-system\">Immediate lead follow-up system<\/h4>\n\n\n\n<p><strong>1. Sending thank you and welcome emails:<\/strong> Immediately after a lead fills out your lead form or subscribes through other marketing channels, make sure to contact them with an email. For example, you\u2019ll need integrations such as this to run your automated communications.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596698892f8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/welcome-email\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo172.png\" alt=\"Welcome Email logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your marketing communication with Facebook Lead Ads and Welcome Email integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>2. <strong>Making a call:<\/strong> Marketing calls boost ROI and customer satisfaction if used for the right occasion. After a call request has been submitted, 12 to 24 hours is an ideal time window to make the call. Here are some integrations for <a href=\"https:\/\/leadsbridge.com\/blog\/call-center-automation\/\">call center automation<\/a> that can boost your marketing experience with lead ads.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6259648d892f4\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/aircall\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo303.png\" alt=\"Aircall logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and Aircall automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6259651a892f5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/ringcentral\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo305.png\" alt=\"RingCentral logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between Facebook Lead Ads and RingCentral\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596580892f6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/convoso\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo448.png\" alt=\"Convoso logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data management processes with Facebook Lead Ads and Convoso integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_625965cd892f7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/dialpad\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo304.png\" alt=\"DialPad logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Boost your conversions with Facebook Lead Ads and DialPad integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>3.<strong> Qualifying your lead<\/strong>: filter your leads or <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-qualified-leads\/\">qualify them<\/a> as they come in to give priority to hot leads and cut off the leads with no interest. On a wider scale, this practice is called scoring: <a href=\"https:\/\/leadsbridge.com\/blog\/lead-scoring-best-practices\/\">familiarize yourself with a lead scoring strategy here.<\/a><br><\/p>\n\n\n\n<p>4.<strong> Organizing a follow-up call:<\/strong> To guide your leads down the sales funnel and help them with decision fatigue, your only tool is communication. However, you\u2019ll need to choose the right medium. It could be demos, appointments, or calls to provide the info they are looking for at that moment.&nbsp;<\/p>\n\n\n\n<p>5.<strong> Sending thank-you SMS or email messages:<\/strong> A report by Hubspot showed that thank-you emails get a remarkable <a href=\"https:\/\/musecomm.net\/learningcapsule\/thankyou-emails\" target=\"_blank\" rel=\"noreferrer noopener\">42%<\/a> open rate and an impressive 14% click-through rate (outperforming many other email categories).&nbsp;<\/p>\n\n\n\n<p>Why? Because users care that you care. With a simple email, you can finalize a conversion, and set the ground for customer retention rates and even upsells.&nbsp;<\/p>\n\n\n\n<p>6. <strong>Sending reminders about the follow-up appointment:<\/strong> Reminders matter! So much so that platforms like Meta are making it an advertising feature (a.k.a. <a href=\"https:\/\/business.instagram.com\/blog\/reminder-ads-and-ads-in-search-results\">Reminders Ads<\/a>). Create a sequence for them, whether they\u2019re for an upcoming event, webinar, or simple client-customer care appointment.&nbsp;<\/p>\n\n\n\n<p>7. <strong>Following up<\/strong>: Most sales don\u2019t happen on the first try. It takes consistency, patience, and genuine follow-up to build trust and close the deal. Yet many people give up too soon and miss out on opportunities. Staying in touch makes all the difference.<\/p>\n\n\n\n<p>In addition to persuasion, you can use them to conclude with a sales pitch, a call to action, or a survey request that can drive conversions.<\/p>\n\n\n\n<p>8. <strong>Organizing le<\/strong><strong>ad lists for long-term follow-up<\/strong>: If a group of your leads isn\u2019t ready, giving them a little more time could help. Later, you can use their data to qualify them for follow-ups, personalized messages, etc. Let\u2019s take a look at how you can do this:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-long-term-lead-follow-up-system\">Long-term lead follow-up system<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus on the benefits of following up:<\/strong> Customize your pitches for each lead strategically, offering value through tailored messages, such as birthday greetings, pain point solutions, or holiday season re-engagement.<\/li>\n\n\n\n<li><strong>Give hard sales a shot<\/strong><strong>:<\/strong> Make forthright contact with your leads for your service-based business or larger ticket items. Personalized contacts are a great way to approach this.<\/li>\n\n\n\n<li><strong>Make it personal<\/strong><strong>: <\/strong>Personalization is a powerful marketing technique. <a href=\"https:\/\/leadsbridge.com\/blog\/behavioral-marketing\/#5-personalization-and-behavioral-marketing-\">Discover more about behavioral marketing and personalization.&nbsp;<\/a><\/li>\n\n\n\n<li><strong>Request referrals:<\/strong> Referrals are high-converting leads. If your leads are really interested in your product but not ready to buy, ask them for referrals.<\/li>\n\n\n\n<li><strong>Remove prospects who do not consent:<\/strong> Any lead who no longer wishes to receive your marketing messages should be removed. You can close your conversation with them by sending a thank-you note and your farewell message. This is important if you want to <a href=\"https:\/\/leadsbridge.com\/blog\/gdpr-and-facebook-all-you-need-to-know-to-keep-advertising-safely\/\">keep your advertising safe <\/a>and compliant.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Permission-based marketing is the way to go nowadays. <a href=\"https:\/\/leadsbridge.com\/blog\/permission-based-marketing\/\">Learn all about it.<\/a>&nbsp;<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"6-how-to-send-facebook-leads-to-email\">How to send Facebook leads to email<\/h2>\n\n\n\n<p>Why use automation with your Facebook account to send Facebook leads to email directly? <\/p>\n\n\n\n<p>Mostly because it provides the ground for sending a quick response to a lead who has just converted (through signup, download, purchase, etc). This is called <a href=\"https:\/\/leadsbridge.com\/blog\/lead-lifecycle\/#11-step-1-speed-to-lead\">speed to lead <\/a>and matters because leads expect to hear from you quickly. Keep them waiting, and you could outright lose them.&nbsp;<\/p>\n\n\n\n<p>There are two ways to email your Facebook leads:<\/p>\n\n\n\n<p><strong>1. Setting up welcome email campaigns<\/strong><\/p>\n\n\n\n<p>Welcome emails boast an impressive <a href=\"https:\/\/www.mailmodo.com\/guides\/welcome-email-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">68.6% <\/a>open rate. They also perform 4 times better in opens and 5 times better in click-throughs compared to standard email marketing campaigns.<\/p>\n\n\n\n<p>By integrating your Facebook account with <a href=\"https:\/\/leadsbridge.com\/documentation\/facebook-lead-ads\/welcome-email\/\">LeadsBridge&#8217;s welcome email<\/a>, you can instantly send a welcome message when a new lead comes in.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62137759d12f5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/welcome-email\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo172.png\" alt=\"Welcome Email logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span style=\"font-weight: 400;\">Automatically sync your leads with Facebook Lead Ads and Welcome Email integration<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Statistics show that real-time welcome emails have the highest open rate (<a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/12-types-of-emails-you-must-use-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">91.43%<\/a>) and an average click-through rate of 26.9%. So, integrating your leads with welcome email through LeadsBridge can change your entire <a href=\"https:\/\/leadsbridge.com\/blog\/lead-management\/\">lead management game <\/a>for the better.<\/p>\n\n\n\n<p><strong>2. Setting up automated Email Notification alerts<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another way to send Facebook leads to email is through <a href=\"https:\/\/leadsbridge.com\/documentation\/facebook-lead-ads\/email-notification\/\">LeadsBridge&#8217;s Email Notification<\/a> tool. When you <strong>integrate the tool with your Facebook account<\/strong>, it sends an email to you or your sales rep with the details of the lead as soon as they sign up on your lead ads.<\/span><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6213775ed12f8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span style=\"font-weight: 400;\">Automatically sync your leads with Facebook Lead Ads and Email Notification integration<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Thanks to LeadsBridge\u2019s Facebook- Email integrations, you can receive email notifications to guarantee successful lead management from the <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-ads-funnel\/\">top of your funnel<\/a>. <\/p>\n\n\n\n<p>This lets you automate the process for your Facebook campaigns and deliver higher success rates by turning prospects into paying clients, all at zero costs.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/facebook-leads-to-email-free\/\">Discover the step-by-step instructions to send Facebook leads to Email here.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2020\/04\/30194920\/Integrate-Email-Notification-LeadsBridge.png\" alt=\"Facebook lead ads follow up\" class=\"wp-image-22394\" style=\"width:552px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>With Email Notification integration, you can keep communication with your leads constant. Besides, it offers a <strong>non-intrusive way to deliver relevant messages and offers<\/strong> such as coupon codes, rewards, and special notifications.<\/p>\n\n\n\n<p>Learn all you need to know about <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-leads-email-notification\/\">how to receive Facebook leads\u2019 email notifications for instant follow-up here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-how-to-send-sms-to-facebook-leads\">How to send SMS to Facebook leads<\/h3>\n\n\n\n<p><a href=\"https:\/\/help.leadsbridge.com\/s\/article\/getting-started-with-sms-marketing\">SMS marketing<\/a> is growing fast, with the industry expected to hit <a href=\"https:\/\/emarsys.com\/learn\/blog\/sms-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">$12.6 billion<\/a> by 2025. More businesses are turning to text messages as a simple way to connect with their audience, with an open rate of 98%. SMS communication also has the upper hand when compared to the email open rate, which is <a href=\"https:\/\/www.growleady.io\/blog\/what-is-a-good-open-rate-for-email-marketing-success\" target=\"_blank\" rel=\"noreferrer noopener\">21.33%<\/a>.<\/p>\n\n\n\n<p><b>Integrating Facebook lead ads with SMS tools<\/b>:<\/p>\n\n\n\n<p>SMS automation allows you to communicate with your leads through text messages. Since most people use smartphones, it is unlikely that SMS alerts go unnoticed.&nbsp;<\/p>\n\n\n\n<p>Using a Facebook lead ads SMS tool integration, you can <strong>define automated triggers that send text messages<\/strong> to your leads as well as your marketing team or sales reps to inform them about an important activity (like when a new lead signs up on the lead ads). <\/p>\n\n\n\n<p>This way, an appropriate response can be provided to your leads who have interacted with your ads (new signups, conversions, requesting demos, etc).<\/p>\n\n\n\n<p>In addition, you can decide whether to send an SMS to one of your sales agents at a time, to all the agents simultaneously, or to all your sales reps with a round-robin.<br><\/p>\n\n\n\n<p>Here are some popular SMS marketing-boosting integrations.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596988892fa\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/clicksend-sms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo122.png\" alt=\"ClickSend SMS logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads with ClickSend SMS instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_625969b9892fb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/bulksms-sms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo121.png\" alt=\"BulkSMS (SMS) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between Facebook Lead Ads and BulkSMS (SMS)\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_625969f8892fc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/sendpulsesms-sms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo126.png\" alt=\"SendPulseSMS (SMS) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect Facebook Lead Ads and SendPulseSMS (SMS)\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"8-strategies-to-improve-the-quality-of-leads\">Strategies to improve the quality of leads<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-ask-more-qualifying-questions-\"><strong>Ask more qualifying questions<\/strong><\/h3>\n\n\n\n<p>Facebook lets you add your own qualifying questions to your lead ads. The general idea is that the more questions you ask, the more qualified leads you&#8217;ll get. This helps you <strong>weed out low-intent users who are not likely to convert<\/strong>.&nbsp;<\/p>\n\n\n\n<p>However, asking too many questions also has its own costs. Since many people may be unwilling to submit the form because of the time-consuming process, this strategy naturally yields fewer leads.&nbsp;<\/p>\n\n\n\n<p>On the other hand, Facebook auto-populates shorter forms, so it becomes easy for users to complete the process. As a result, it generates a higher number of leads.&nbsp;<\/p>\n\n\n\n<p>So, to get a maximum number of quality leads, ask <em>relevant<\/em> questions and make it easy by offering the answers in multiple-choice options. This will encourage them to get through the form without wishing to abandon it midway.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-use-an-automated-lead-follow-up-system-\"><strong>Use an automated lead follow-up system<\/strong><\/h3>\n\n\n\n<p>The most effective approach is to follow up with leads as soon as they sign up for your lead ad. Using an automated lead follow-up system makes matters even more effective.&nbsp;<\/p>\n\n\n\n<p>A study revealed that <a href=\"https:\/\/spotio.com\/blog\/sales-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">35-50%<\/a> of new sales go to the business that responds first. With an automated lead follow-up system, you can quickly contact leads with relevant information before they lose interest in your offer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-create-a-series-of-welcome-emails-\"><strong>Create a series of welcome emails<\/strong><\/h3>\n\n\n\n<p>Sending a single welcome email when your lead signs up is great, but you need to continue the communication between your brand and your leads. The best way to do this is by creating a series of emails designed to keep leads engaged (also known as \u201clead nurturing\u201d).&nbsp;<\/p>\n\n\n\n<p>Read this guide to <a href=\"https:\/\/leadsbridge.com\/blog\/email-sequence-examples\/\">learn more about developing the follow-up email sequence.&nbsp;<\/a><\/p>\n\n\n\n<p>Most businesses create a series of six or seven emails:<\/p>\n\n\n\n<p>Start by welcoming them to your business, offering practical advice, providing a solution to their problem, and positioning your service or product as a solution. You can use these integrations to drive more results:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596a6f892fd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and Mailchimp automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596acb892fe\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/getresponse\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo60.png\" alt=\"GetResponse logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate work between Facebook Lead Ads and GetResponse\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596b04892ff\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Increase your customer engagement with Facebook Lead Ads and ActiveCampaign\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596b4f89300\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/campaign-monitor\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo18.png\" alt=\"Campaign Monitor logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data sync between Facebook Lead Ads and Campaign Monitor\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596b9589301\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect Facebook Lead Ads and Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/connect-klaviyo-to-facebook\/\"><\/a><a href=\"https:\/\/leadsbridge.com\/blog\/connect-klaviyo-to-facebook\/\">Discover the step-by-step guide to connecting lead ads to Klaviyo through LeadsBridge.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-create-lookalikes-from-real-customers-\"><strong>Create lookalikes from real customers<\/strong><\/h3>\n\n\n\n<p>In practice, <a href=\"http:\/\/leadsbridge.com\/blog\/guides\/how-to-use-facebook-lookalike-audiences\/\">lookalike audiences<\/a> are replicas of your <em>ideal<\/em> customers. Remember, creating a lookalike audience from prospects is not as useful, since it just piles up a bigger list with less qualified leads. Instead, create a lookalike audience from those who have already converted to customers.&nbsp;<\/p>\n\n\n\n<p>This approach lets you build a more actual profile of an ideal customer. A true profile steers your campaigns clear of unqualified (low-intent) leads. In addition, you can always be sure to hit the target each time you create a Facebook ad campaign for the lookalike audience.<\/p>\n\n\n\n<p>Discover our most popular integrations for streamlining these campaigns.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596c4489302\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Increase conversions with Act-On and Facebook Custom Audiences integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596c7a89303\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data sync between ActiveCampaign and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596ca889304\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/adobe-campaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo216.png\" alt=\"Adobe Campaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Adobe Campaign and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596ce189305\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between Mailchimp and Facebook Custom Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"13-segment-your-leads-\"><strong>Segment your leads<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/\">Segmenting your leads<\/a> makes your lead follow-up strategy more effective. This involves grouping your contacts according to different traits, such as their income, purchasing ability, and position in the sales funnel.&nbsp;<\/p>\n\n\n\n<p>This information also helps you craft better-personalized messages that resonate with them and serve their needs. Here is an interesting statistic: personalized emails are <a href=\"https:\/\/www.getresponse.com\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">44.3%<\/a> more likely to get opened.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-use-a-multi-channel-strategy-to-follow-up-with-leads\">Use a multi-channel strategy to follow up with leads<\/h3>\n\n\n\n<p>Email is not the only way to follow up with leads. You can use other channels to run follow-up campaigns, such as phone, SMS, instant messaging, social media, and video calling.&nbsp;<\/p>\n\n\n\n<p>Many organizations set up an <a href=\"https:\/\/www.nextiva.com\/products\/small-business-phone-system.html\" target=\"_blank\" rel=\"noreferrer noopener\">enterprise phone system<\/a> that works entirely on VoIP service technology. Even if a call is missed, you can get back to them at a very nominal cost since all the calls are placed over the Internet.<\/p>\n\n\n\n<p>Giving leads different options to contact you helps them choose the most convenient way. On average, <a href=\"https:\/\/www.mobilesquared.co.uk\/2022\/08\/24\/sms-engagement-dropping-still-outperforms-other-channels\/#:~:text=Back%20in%202010%20we%20released,in%20mobile%20marketing%20and%20messaging.\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> of texts are opened within three minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-share-your-best-content\">Share your best content<\/h3>\n\n\n\n<p>The resources you have on your website, such as blog posts, video content, and images, can support your follow-up campaigns. Of course, you should consider the content that best portrays the features and benefits of your products or services.&nbsp;<\/p>\n\n\n\n<p>Educating your leads on how your product or service works is always a winning strategy. You win by getting them to engage with your products or services, and they by receiving value (such as information or solving an issue).&nbsp;<\/p>\n\n\n\n<p>Generally, <a href=\"https:\/\/spotio.com\/blog\/sales-statistics\/\">80% <\/a>of business decision-makers prefer learning about a company through articles versus an advertisement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-meta-conversions-api-and-cookieless-advertising-\">Meta Conversions API and cookieless advertising&nbsp;<\/h3>\n\n\n\n<p>The lead ads\u2019 data you have collected so far include a massive amount of information. This data is technically a gold mine from a marketing perspective.&nbsp;<\/p>\n\n\n\n<p>But with so many new rules and regulations on user privacy, you may want to take a deeper look at its impact on cookieless advertising.&nbsp;<\/p>\n\n\n\n<p>Advertisers used to rely on third-party cookies to accurately target and retarget their audiences. But not anymore! And while the cookieless world may seem challenging, it has a silver lining to it.&nbsp;<\/p>\n\n\n\n<p>Cookieless marketing creates a more genuine ground for business-consumer communications while adding more value to marketing efforts.&nbsp;<\/p>\n\n\n\n<p>The best practice for handling cookieless tracking is combining LeadsBridge and <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-conversions-api\/\">Meta Conversions API<\/a>. It allows you to automate the process, transfer data, and stay ahead of your competition by getting a badge of authenticity.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596d3089306\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data instantly with ActiveCampaign and Facebook Conversions API integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596d7389307\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data management processes between Mailchimp and Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596dcc89308\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Enhance your marketing with Zoho CRM and Facebook Conversions API integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596e3289309\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Google Sheets and Facebook Conversions API instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62596e708930a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data sync between HubSpot and Facebook Conversions API integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>To learn more about the best practices and solutions for advertising in a cookieless world, <a href=\"https:\/\/leadsbridge.com\/blog\/cookieless-tracking\/\">read our guide to cookieless tracking.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/lp.leadsbridge.com\/how-a-cookie-less-world-will-impact-advertising-webinar-facebook#join\">Watch our webinar in partnership with Meta to understand the good and the bad of cookie-less advertising<\/a>.<\/p>\n\n\n<div class=\"lb-banner lb-banner-26274\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/understand-the-impact-of-a-cookie-less-advertising-world\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"17-how-to-respond-to-facebook-leads\">How to respond to Facebook leads<\/h2>\n\n\n\n<p>Once you\u2019ve set up your lead ads, information about your leads will start rolling in. But if you want your lead ads campaign to be a success, you need to know how to respond to Facebook leads, in order to make the best of them.<\/p>\n\n\n\n<p>Here are a few <strong>best practices to help you properly respond to leads<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-run-lead-ads-at-a-time-when-you-are-able-to-connect\">Run lead ads at a time when you are able to connect<\/h3>\n\n\n\n<p>In order to follow up with leads immediately, you can <strong>schedule your lead ads campaigns to run only during your business hours<\/strong>. This way, you are prepared to quickly start a conversation with your prospects right after they\u2019ve shared their information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-connect-when-it%E2%80%99s-most-convenient-for-your-leads\">Connect when it\u2019s most convenient for your leads<\/h3>\n\n\n\n<p>You can use the custom questions or the Appointment Request question in your lead ads <a href=\"https:\/\/leadsbridge.com\/blog\/instant-forms-example\/\">instant form<\/a> to find out when is the best time to reach your prospects, and how.<\/p>\n\n\n\n<p>In order to help improve your customer experience and conversion rate, try to reach out (when it\u2019s most convenient) to your leads. Personalizing the communication according to their specific needs will definitely make a difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-use-an-autoresponder\">Use an autoresponder<\/h3>\n\n\n\n<p>The best way to make sure you\u2019re always getting back to your leads in a timely manner, right when their intent is the highest, is by using an <strong>autoresponder<\/strong>.<\/p>\n\n\n\n<p>In case you\u2019re not familiar with this term, an autoresponder is <strong>software that automatically sends pre-written emails or messages to a lead in response to a specific trigger<\/strong>. Triggering actions can be, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Signing up for a newsletter<\/li>\n\n\n\n<li>Completing an online purchase<\/li>\n\n\n\n<li>Abandoning the shopping cart<\/li>\n\n\n\n<li>Not interacting for a certain period of time<\/li>\n\n\n\n<li>Registering for an event<\/li>\n<\/ul>\n\n\n\n<p>Autoresponders help you provide timely and relevant content to your mailing list, which can lead to increased open and click-through rates. Moreover, you can use these tools to build and maintain strong relationships with customers by providing consistent and personalized communication.<\/p>\n\n\n\n<p>Here are our most popular integrations between lead ads and the best autoresponders on the market.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_647dd0999b82f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and ActiveCampaign<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_647dd0c59b830\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and HubSpot<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_647dd0df9b831\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/constant-contact\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo28.png\" alt=\"Constant Contact logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and Constant Contact<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_647dd0fb9b832\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/sendinblue\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo140.png\" alt=\"SendinBlue logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and SendinBlue<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"21-lead-follow-up-best-practices\">Lead follow-up best practices<\/h2>\n\n\n\n<p>When running lead generation campaigns that click to Messenger, you can qualify leads with automated questions. Then, you are also able to continue the conversation in Messenger to drive business results. <\/p>\n\n\n\n<p>Here are some of the top lead follow-up best practices you can use for responding to leads effectively:<\/p>\n\n\n\n<p>1. <strong>Run ads only when you are able to respond to your incoming leads quickly.<\/strong><\/p>\n\n\n\n<p>Schedule your ads to run when you or your live agents are available. Or if you already have an automated lead nurturing system in place. This way, you can respond to leads immediately after they share their information.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/how-to-automate-your-emails\/\">Here&#8217;s more on how to automate your email marketing workflow.<\/a><\/p>\n\n\n\n<p>2. <strong>Set clear objectives and communicate them to your leads.<\/strong><\/p>\n\n\n\n<p>At the end of your automated flow, let people know what to expect next. For example, tell them when an agent will contact them or what your business hours are.<\/p>\n\n\n\n<p>3. <strong>Use the ability to converse with your leads in Messenger.<\/strong><\/p>\n\n\n\n<p>Responding fast in the same channel can improve your lead quality. Besides, this creates a positive experience and can increase conversion rates as well. Messaging lets people reply at their convenience, while allowing you to learn their preferred contact times (and methods).<\/p>\n\n\n\n<p>4. <strong>Use automation to streamline your business processes.<\/strong><\/p>\n\n\n\n<p>Using an integrated CRM lets you receive leads automatically, instead of downloading them manually. You can consider using a third-party provider like LeadsBridge to automate your communications and manage all customer inquiries across different channels, in one place.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-for-small-business\/\">Discover all the marketing automation for small businesses here.&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"22-how-many-times-should-you-follow-up-with-a-lead\">How many times should you follow up with a lead?<\/h2>\n\n\n\n<p>Alright, let\u2019s get to the heart of it. How many times should you actually follow up with a lead? <\/p>\n\n\n\n<p>The sweet spot is usually somewhere between 3 to 6 times over a couple of weeks. This gives you enough chances to stay top-of-mind without coming off as intrusive.&nbsp;<\/p>\n\n\n\n<p>Most people won\u2019t say \u201cyes\u201d on the first or second try. But by the third or fourth follow-up, they start paying attention. The fifth attempt is where they might be ready to engage with you seriously. <\/p>\n\n\n\n<p>And if you stop too soon, you might miss out on the conversion you\u2019ve worked for so hard!<\/p>\n\n\n\n<p>Here are some quick tips you can use for following up with your leads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reach out within 24 hours of initial contact to stay fresh in their mind.<\/li>\n\n\n\n<li>Use a combination of channels: email, phone, social media, or even text.<\/li>\n\n\n\n<li>Respect their time with clear, concise messages.<\/li>\n\n\n\n<li>Share helpful info or a solution in each follow-up, not just a sales pitch.<\/li>\n\n\n\n<li>Give them space between follow-ups (2-3 days works well).<\/li>\n\n\n\n<li>Keep your tone friendly and upbeat, even if they haven\u2019t responded yet.<\/li>\n\n\n\n<li>If there\u2019s no response after 6 follow-ups, it\u2019s time to let go (for now).<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-lead-follow-up-statistics-in-2025\">Lead follow up statistics in 2025<\/h3>\n\n\n\n<p>Studies show that only <a href=\"https:\/\/spotio.com\/blog\/sales-statistics\/\">2%<\/a> of sales happen during the first contact, while a staggering 80% are closed between the 5th and 12th follow-up.&nbsp;<\/p>\n\n\n\n<p>Despite this, 44% of sales reps give up after just one attempt. Consistent follow-up is often the key to turning leads into loyal customers. Here are some more interesting lead follow up statistics to know in 2025:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"895\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/Screenshot-2025-03-25-at-18.47.41-1024x895.png\" alt=\"Lead follow up statistics in 2025\" class=\"wp-image-48989\" style=\"width:440px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/Screenshot-2025-03-25-at-18.47.41-1024x895.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/Screenshot-2025-03-25-at-18.47.41-300x262.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/Screenshot-2025-03-25-at-18.47.41-768x672.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/Screenshot-2025-03-25-at-18.47.41.png 1482w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/fitsmallbusiness.com\/sales-follow-up-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"24-facebook-lead-follow-up-email-examples\">Facebook lead follow-up email examples<\/h2>\n\n\n\n<p>While they are often put under the same umbrella, email nurturing and follow-ups differ in strategy and purpose; lead nurturing is about relationship building over time, while follow-up is about prompting immediate action.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/\">Lead nurturing <\/a>emails are designed to build relationships with potential customers. They provide valuable information and maintain engagement over time. You can also use them to educate the recipient about your brand or product.<\/p>\n\n\n\n<p>Follow-up emails, on the other hand, are more direct and immediate. Usually, they are sent right after a specific user interaction. It could be a purchase inquiry, event attendance, or a download from your site. Their purpose is to provoke\/encourage a response or action, such as finalizing a purchase or providing feedback.<\/p>\n\n\n\n<p>With that in mind, let&#8217;s take a look at a couple of Facebook lead follow-up email examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-privyr\">Privyr<\/h3>\n\n\n\n<p>Below, you can see a follow-up email from <a href=\"https:\/\/www.privyr.com\/\">Privyr<\/a>, sent after the user interacted with their ad on Facebook. But let&#8217;s take a look at the ad first.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"534\" height=\"800\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-15.59.34.png\" alt=\"Facebook lead follow-up email examples: Privyr\" class=\"wp-image-44813\" style=\"width:302px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-15.59.34.png 534w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-15.59.34-200x300.png 200w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/figure>\n<\/div>\n\n\n<p>This ad directly aims for sign-ups for their free plan. Accordingly, the follow-up email&#8217;s copy is in harmony with the campaign: how to use and get the most out of their platform under the free tier.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"339\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Untitled-design-1-339x1024.jpg\" alt=\"Privyr's Facebook lead follow-up email examples\" class=\"wp-image-44816\" style=\"width:316px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Untitled-design-1-339x1024.jpg 339w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Untitled-design-1-99x300.jpg 99w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Untitled-design-1-509x1536.jpg 509w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Untitled-design-1.jpg 622w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><\/figure>\n\n\n\n<p>Just like other effective Facebook lead follow-up email examples, this ad is to the point, meeting the users&#8217; expectations of why they interacted with the ad in the first place.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"26-clickfunnels\">ClickFunnels<\/h3>\n\n\n\n<p>The next Facebook Ad example is from <a href=\"https:\/\/www.clickfunnels.com\/\">ClickFunnels<\/a>, explaining what the platform does and who it is for:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"522\" height=\"728\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-16.10.44.png\" alt=\"Facebook lead follow-up email examples: Clickfunnels\" class=\"wp-image-44817\" style=\"width:255px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-16.10.44.png 522w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-16.10.44-215x300.png 215w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/figure>\n<\/div>\n\n\n<p>In this case, the user interacted with their ad but did not complete the registration. The follow-up uses quite an interesting approach. Instead of a simple reminder, they use a FOMO approach accompanied by a newcomers\u2019 discount to push the recipient (Facebook lead) down the funnel.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"911\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-16.09.17-1024x911.png\" alt=\"Clickfunnels' Facebook lead follow-up email examples\" class=\"wp-image-44818\" style=\"width:563px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-16.09.17-1024x911.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-16.09.17-300x267.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-16.09.17-768x683.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-16.09.17-1536x1366.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-05-at-16.09.17.png 1826w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>An already interested user could easily heed their encouragement and finish the registration process.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"27-reasons-why-you-should-integrate-email-and-sms-with-facebook-lead-ads\">Reasons why you should integrate email and SMS with Facebook lead ads<\/h2>\n\n\n\n<p>The <strong>marketing world is dynamic<\/strong>, constantly becoming more sophisticated. Customers receive marketing messages through different channels such as email and SMS. This means<strong> your marketing approach must be creative and resourceful <\/strong>to stand a chance.&nbsp;<\/p>\n\n\n\n<p>For instance, it is possible to combine email messages, SMS, and Facebook lead ads and blow your competition away. You can also request users&#8217; email addresses and phone numbers while creating your Facebook lead ads to use them for marketing purposes.<\/p>\n\n\n\n<p>Below, you&#8217;ll find the top three reasons to integrate SMS and email with lead ads.<\/p>\n\n\n\n<p>1. Produce more conversions. Using Facebook lead ads and emails can generate customers who are <a href=\"https:\/\/www.facebook.com\/business\/news\/email-and-facebook-ads\" target=\"_blank\" rel=\"noreferrer noopener\">2<\/a><a href=\"https:\/\/www.facebook.com\/business\/news\/email-and-facebook-ads\">2% more likely to purchase<\/a> your product or service.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2020\/04\/30195549\/Email-pict.jpg\" alt=\"Facebook leads follow up statistics\" class=\"wp-image-22397\" style=\"width:617px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>On the other hand, <a href=\"https:\/\/lp.leadsbridge.com\/webinar-sms-marketing-with-nexmo-and-leadsbridge\">SMS has an open rate of 94%<\/a>. This makes it a good marketing combination and represents an ideal chance to increase conversions.<\/p>\n\n\n\n<p>2.<strong> Grow your audience:<\/strong> Use Facebook to grow your mailing list, your SMS marketing subscribers list, and email marketing list. You can also get more Facebook followers and engage your audience using email or SMS marketing.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/build-email-list-on-facebook\/\">Discover how to build your email list on Facebook and Instagram.&nbsp;<\/a><\/p>\n\n\n\n<p>3<strong>. Provide options for your subscribers to interact with your brand:<\/strong> Using email and SMS with Facebook lead ads allows subscribers to choose the channel they prefer for interaction with your brand. This way, it becomes easy to build a base of more engaged customers.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"28-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Facebook lead ads allow businesses to grow their lead databases and drive conversions. However, the challenge lies in how to effectively follow up with Facebook leads. It calls for creating a lead follow-up strategy so the leads can convert to customers.&nbsp;<\/p>\n\n\n\n<p>Having a winning follow-up strategy gives you an advantage over the competition. An important aspect of following up with leads is timing; the sooner you get in touch, the better the results. This way, you can nurture them until they convert.<\/p>\n\n\n\n<p>To follow up immediately, automate the process by integrating with a Meta Business Partner such as LeadsBridge so you can funnel the leads straight to your CRM or Autoresponder and start communicating with them right away.&nbsp;<\/p>\n\n\n\n<p>There are other tools that streamline follow-ups, such as the Welcome Email, Email Notification, Welcome SMS, and SMS Notification. However, you can only use them well if they are connected to other points in your marketing stack, which you can do by creating bridges through LeadsBridge.<\/p>\n\n\n\n<p>Learn all you need to know about the best <a href=\"https:\/\/leadsbridge.com\/blog\/the-best-facebook-lead-ads-integrations-for-your-marketing-campaigns\/\">Facebook lead ads integrations to boost your lead nurturing campaigns.<\/a><\/p>\n\n\n\n<p>Additionally, <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-lead-ads\/\">check out all the possible integrations with Facebook lead ads.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta makes it easy for businesses to generate leads through its lead ads tool. The average click-to-lead conversion rate for a lead ad campaign is much higher than regular conversion campaigns. However, getting high conversion rates and generating leads is one thing; it is another to turn leads into customers. This is where following up [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":37061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[76],"industry":[],"class_list":["post-22390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-facebook"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Cover-Blog-29June.png","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook lead ads: How to follow up with Facebook leads - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Looking for the best strategies on how to follow up with the leads generated with your Facebook lead ads campaigns? 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