{"id":23002,"date":"2020-11-16T09:09:44","date_gmt":"2020-11-16T09:09:44","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=23002"},"modified":"2022-09-14T14:52:30","modified_gmt":"2022-09-14T14:52:30","slug":"instagram-ads-cost","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/instagram-ads-cost\/","title":{"rendered":"How much do Instagram Ads cost? A complete guide to optimize your ad spend"},"content":{"rendered":"

As the photo-publishing social network Instagram continues to grow popular, with <\/span>over a billion<\/span><\/a> monthly active users on the platform, advertisers try to make the most of it by sponsoring their products and services. Businesses running ads on Instagram are expected to spend a budget of <\/span>8.08 billion<\/span><\/a> by the end of 2020, trying to create the best Instagram Ads to sponsor their content.\u00a0<\/span><\/p>\n

Instagram is a great opportunity for businesses to build brand awareness and target their audience, over the past years <\/span>over 25 million<\/span><\/a> businesses joined the platform to sell their products and services. According to Instagram, as many as <\/span>90%<\/span><\/a> of users follow at least one business on the platform, and around <\/span>60%<\/span><\/a> of them have heard about a product and service through the platform. That\u2019s why today running ads on Instagram are almost mandatory for businesses to engage with their audience.\u00a0<\/span><\/p>\n

However, as the platform becomes more crowded and competition increases, so do the cost of advertising. What is the average Instagram Ads cost, and how can advertisers adjust their strategy to lower their spend?\u00a0<\/span><\/p>\n

This article answers both questions by presenting some benchmarks about Instagram Ads cost and by identifying how advertisers can lower their spend by improving engagement and several other strategies.\u00a0<\/span><\/p>\n

How much do Instagram Ads cost?<\/h2>\n

It\u2019s hard to give an exact estimate of how much Instagram Ads costs, due to the fact that it depends on multiple variables. However, there are some benchmarks that can and should be taken into considerations.\u00a0\u00a0<\/span><\/p>\n

According to webfx.com the average Instagram Ads cost for CPC is <\/span>between $0.20 to $2<\/span><\/a>. Socialbakers goes more in detail reporting that the average CPC for an Instagram post<\/a> in the regular feed is $0.617 and the cost for Instagram Stories is $0.507.\u00a0<\/span><\/p>\n

The CPM (or the cost per one thousand impressions) is on average $1.9 for posts in the feed and $1 for Instagram stories.\u00a0<\/span><\/p>\n

\"Instagram<\/p>\n

But how are these costs determined? In order to lower your ad spend is important to understand what influences Instagram Ads costs. The process that Facebook (Instagram) uses to determine which ad it will show to which audience is based on three main factors:<\/span><\/p>\n