{"id":23905,"date":"2022-05-18T06:43:00","date_gmt":"2022-05-18T06:43:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=23905"},"modified":"2026-04-17T13:56:13","modified_gmt":"2026-04-17T13:56:13","slug":"email-nurturing-for-businesses","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/","title":{"rendered":"The Complete Guide to Email Nurturing for Businesses"},"content":{"rendered":"\n<p>You\u2019ve been working hard to build an email list, and you\u2019ve got a solid list of names and email addresses of leads and prospective customers.<\/p>\n\n\n\n<p>Great! But now what?<\/p>\n\n\n\n<p>Having the user\u2019s email isn\u2019t enough; you\u2019ll need to actively engage in connecting with your audience through a<a href=\"https:\/\/leadsbridge.com\/blog\/the-importance-of-lead-nurturing-in-your-marketing-strategy-4-lead-nurturing-best-practices\/\"> lead nurturing process and strategy<\/a>.&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-92ed8712-48be-4de2-aaf3-ac5e05eb896b\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#0-what-is-email-nurturing->What is email nurturing?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#1-the-benefits-of-email-nurturing>The benefits of email nurturing<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#2-1-email-nurturing-is-cost-effective>1. Email nurturing is cost-effective<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#3-2-email-nurturing-increases-the-likelihood-that-users-will-convert->2. Email nurturing increases the likelihood that users will convert&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#4-3-lead-nurturing-brings-better-email-response>3. Lead nurturing brings better email response<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#5-what-is-a-nurture-email-campaign-sequence>What is a nurture email campaign sequence?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#6-what-does-an-email-nurture-sequence-look-like->What does an email nurture sequence look like?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#7-how-to-boost-your-nurture-email-campaign-with-automation->How to boost your nurture email campaign with automation?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#8-how-to-integrate-email-marketing-automation-with-conversion-paths>How to integrate email marketing automation with conversion paths<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#9-1-facebook-lead-ads>1. Facebook lead ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#10-2-email-retargeting>2. Email retargeting<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#11-how-to-nurture-your-email-list-best-practices-amp-strategies-to-nurture-your-email-list->How to nurture your email list: Best practices &amp; strategies to nurture your email list&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#12-use-audience-segmentation-to-send-more-relevant-sequences->Use audience segmentation to send more relevant sequences&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#13-stress-the-usp-amp-value-of-your-products>Stress the USP &amp; value of your products<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#14-leverage-email-marketing-automation->Leverage email marketing automation&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#15-don%E2%80%99t-be-afraid-to-use-lead-nurturing-email-templates->Don\u2019t be afraid to use lead nurturing email templates&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#16-utilize-email-personalization>Utilize email personalization<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#17-consider-your-leads%E2%80%99-objections>Consider your leads\u2019 objections<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#18-use-multi-channel-lead-nurturing->Use multi-channel lead nurturing&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/#19-conclusion>Conclusion<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In this post, we\u2019re going to cover everything you need to know about email nurturing, including what it is, what it looks like, and how to use email nurture campaigns for your business.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_628515765fcf2\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"{\"id\":1,\"name\":\"ActiveCampaign\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1.png\",\"slug\":\"activecampaign\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your workflow with ActiveCampaign integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_628515c35fcf3\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"{\"id\":76,\"name\":\"Klaviyo\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo76.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo76.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo76.png\",\"slug\":\"klaviyo\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your data management processes with Klaviyo integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-email-nurturing-\">What is email nurturing?&nbsp;<\/h2>\n\n\n\n<p>Email nurturing (also sometimes called \u201cemail lead nurturing campaigns\u201d) is the process of building a lasting relationship with your leads by keeping in touch and showcasing the value of your products until they\u2019re ready to become customers.&nbsp;<\/p>\n\n\n\n<p>With a strong email nurture campaign in place, you can educate your leads, create stronger brand and product awareness, and build lasting trust that will drive them to become customers.&nbsp;It pushes them through the <a href=\"https:\/\/leadsbridge.com\/blog\/lead-lifecycle\/\">buyer\u2019s lifecycle<\/a> to become customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-the-benefits-of-email-nurturing\">The benefits of email nurturing<\/h2>\n\n\n\n<p>There are a few core benefits of email nurturing (the most significant, of course, being that it\u2019s downright effective in every way). Let\u2019s take a look at the most important email nurturing benefits.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-1-email-nurturing-is-cost-effective\">1. Email nurturing is cost-effective<\/h3>\n\n\n\n<p>Email marketing done correctly has the best ROI. For every $1 spent, it yields <a href=\"https:\/\/www.truconversion.com\/blog\/conversion-rate-optimization\/improve-your-email-marketing-15-tips-to-increase-email-open-rates\/\">$40 in revenue.<\/a> The best companies at lead nurturing also produce <a href=\"https:\/\/www.demandgenreport.com\/industry-topics\/demanding-views\/2336-the-10-commandments-for-lead-nurturing-success.html#.U6m75PldV5p\">50% more sales-ready leads at 33% lower cost per lead<\/a>. This shows that email marketing not only helps to nurture your leads, it also helps you to convert the leads at a reduced rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-2-email-nurturing-increases-the-likelihood-that-users-will-convert-\">2. Email nurturing increases the likelihood that users will convert&nbsp;<\/h3>\n\n\n\n<p>When you\u2019re using email nurturing, you\u2019re consistently re-engaging the lead and hitting them with messages that showcase your value and entice them to convert (potentially with offers like discounts or freebies).&nbsp;<\/p>\n\n\n\n<p>Of course, that means they\u2019re more likely to convert\u2014 you\u2019re reminding them why they should!&nbsp;<\/p>\n\n\n\n<p>It ensures that they\u2019re not just going to forget about your brand and disappear.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-3-lead-nurturing-brings-better-email-response\">3. Lead nurturing brings better email response<\/h3>\n\n\n\n<p>Lead <a href=\"https:\/\/www.demandgenreport.com\/industry-topics\/demanding-views\/2336-the-10-commandments-for-lead-nurturing-success.html#.U6m75PldV5p\">nurturing emails get 4-10 times<\/a> the response rate compared to standalone email blasts. This is because the <a href=\"https:\/\/www.neo.space\/blog\/how-to-create-free-professional-business-email-without-domain\" target=\"_blank\" rel=\"noreferrer noopener\">email addresses<\/a> are personalized to each subscriber according to their customer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-what-is-a-nurture-email-campaign-sequence\">What is a nurture email campaign sequence?<\/h2>\n\n\n\n<p>Nurture email campaigns are made up of multiple email messages that are designed to educate, engage, enlighten, and inspire leads to take action. They are created to answer leads\u2019 questions and give them engaging content as they go through the sales journey.<\/p>\n\n\n\n<p>Once users take a specific action (like signing up for a free trial), the nurture campaign may push them to a second or even third action, like converting into a paid customer or upgrading to another product.&nbsp;<\/p>\n\n\n\n<p>You can see what this might look like here:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/3POMTVOXviRlRMSrrUSOGmJDRtHLocUTO3FDr5ku4BeGDDN-H1awaE4HZKP0CzsOtfS6HLV18wRgMemJzACEXi4KsOYQpUChjeiMB83EvcTYL6MwwqzqWAcJfHOTLBI77llJUfU-UQdDjLD4mg\" alt=\"Anatomy of a lead nurturing system\"\/><\/figure>\n<\/div>\n\n\n<p>Most nurture email campaigns consist of at least 5-10 emails sent over a couple of days apart. It\u2019s helpful to set up <a href=\"https:\/\/emailanalytics.com\/email-tracking\/\">email tracking<\/a> to properly monitor your email nurture campaign.<\/p>\n\n\n\n<p>Below are lead nurturing <a href=\"https:\/\/www.mailmunch.com\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">email templates<\/a>\/examples.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-what-does-an-email-nurture-sequence-look-like-\">What does an email nurture sequence look like?&nbsp;<\/h2>\n\n\n\n<p>Email nurture sequences are typically going to be autoresponder series that are sent to new users when they take a certain action, like joining your <a href=\"https:\/\/www.ampliz.com\/resources\/best-healthcare-email-lists-providers-in-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">email list<\/a>. They\u2019re often sent out through tools like <a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>, <a href=\"https:\/\/www.getresponse.com\/\">GetResponse<\/a>, <a href=\"https:\/\/www.klaviyo.com\/\">Klaviyo<\/a> and <a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a>.&nbsp;<\/p>\n\n\n\n<p>Facebook Lead Ads integration with Mailchimp<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62850c866025e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"{\"id\":370,\"name\":\"Facebook Lead Ads\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png\",\"slug\":\"facebook-lead-ads\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"{\"id\":85,\"name\":\"Mailchimp\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo85.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo85.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo85.png\",\"slug\":\"mailchimp\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect {&#8220;id&#8221;:370,&#8221;name&#8221;:&#8221;Facebook Lead Ads&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png&#8221;,&#8221;slug&#8221;:&#8221;facebook-lead-ads&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:0} with {&#8220;id&#8221;:85,&#8221;name&#8221;:&#8221;Mailchimp&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo85.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo85.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo85.png&#8221;,&#8221;slug&#8221;:&#8221;mailchimp&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1} automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Facebook Lead Ads integration with GetResponse<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62850cb26025f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/getresponse\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"{\"id\":370,\"name\":\"Facebook Lead Ads\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png\",\"slug\":\"facebook-lead-ads\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo60.png\" alt=\"{\"id\":60,\"name\":\"GetResponse\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo60.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo60.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo60.png\",\"slug\":\"getresponse\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between {&#8220;id&#8221;:370,&#8221;name&#8221;:&#8221;Facebook Lead Ads&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png&#8221;,&#8221;slug&#8221;:&#8221;facebook-lead-ads&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:0} and {&#8220;id&#8221;:60,&#8221;name&#8221;:&#8221;GetResponse&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo60.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo60.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo60.png&#8221;,&#8221;slug&#8221;:&#8221;getresponse&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Facebook Lead Ads integration with&nbsp; ActiveCampaign<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62850cdf60260\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"{\"id\":370,\"name\":\"Facebook Lead Ads\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png\",\"slug\":\"facebook-lead-ads\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"{\"id\":1,\"name\":\"ActiveCampaign\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1.png\",\"slug\":\"activecampaign\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Transfer data between {&#8220;id&#8221;:370,&#8221;name&#8221;:&#8221;Facebook Lead Ads&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png&#8221;,&#8221;slug&#8221;:&#8221;facebook-lead-ads&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:0} and {&#8220;id&#8221;:1,&#8221;name&#8221;:&#8221;ActiveCampaign&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1.png&#8221;,&#8221;slug&#8221;:&#8221;activecampaign&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1} instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>TikTok Lead Generation integration with Klaviyo<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62850d1260261\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"{\"id\":1081,\"name\":\"TikTok Lead Generation\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1081.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1081.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1081.png\",\"slug\":\"tiktok-lead-generation\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"{\"id\":76,\"name\":\"Klaviyo\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo76.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo76.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo76.png\",\"slug\":\"klaviyo\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect {&#8220;id&#8221;:1081,&#8221;name&#8221;:&#8221;TikTok Lead Generation&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1081.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1081.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1081.png&#8221;,&#8221;slug&#8221;:&#8221;tiktok-lead-generation&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1} and {&#8220;id&#8221;:76,&#8221;name&#8221;:&#8221;Klaviyo&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo76.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo76.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo76.png&#8221;,&#8221;slug&#8221;:&#8221;klaviyo&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Here\u2019s a simple example of what this might look like from <a href=\"https:\/\/www.leadpages.com\/\">LeadPages<\/a>.&nbsp;<\/p>\n\n\n\n<p>I signed up for a free trial on their site, that triggered an email nurturing sequence designed to help users get more value out of the trial, so they were more likely to convert.<\/p>\n\n\n\n<p>This was the first email I received:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/tRIoMecMPwHLRhRHpWgpMRoNLpailBrohHC2ap1tup7zMErq-srhVD-5a-JQ2j86RfJpkVo2Ca74yrUf8Hx3BK-OZbnFciEoqGv-7RZum3IhCkEMxKotEOsXz-Vtmji_khzj1qhwjRMDj154dA\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>It welcomed me to the tool, reminded me that I\u2019m part of a powerful and large community (leveraging that social proof), and mentioned that my 14-day trial can help me \u201ccapture and convert limitless leads.\u201d That potential is compelling, right? And then they encouraged me to get started publishing your first page (it only took 30 minutes!), along with a&nbsp; quick access to log in right away.&nbsp;<\/p>\n\n\n\n<p>Then I get this email:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/IQAlgYbwj9Kp_lOxDKgEsW12hDdCbecM1on1bS2d04Lx7vvXkWSrEM-ZYG7Uh5v4zDSd-iIpTfBlkUiJhHvNu4iBeHy38cTNwoB3g29n_JdnPO2mTm-rcw1ODQ46YMOeDv6kBx42MESWBnk7Uw\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>An account specialist sends an email (part of their email campaign sequence) that wants to learn more about what I, as a customer, need. There\u2019s an offer to help me get set up, even over a Zoom call, especially since they\u2019ve noticed that I haven\u2019t created a page yet. There are a few high-value links to get customers the information they need.<\/p>\n\n\n\n<p>And then finally, I get this one: <img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/1luJ4i96iqyawEjTNaD-xcLCVKkLCH27bELUURdfjrdMOQij5bkKa9ctcy-vBKuYzORFu3l3bkrGAfsGDblnxhiU-Q9cQjAaVj82ZTJ9NkXcqOYik2RNXyPy6XEnDc3L4jYTpf0b6yjVOyG6Ug\" width=\"771\" height=\"366\"><\/p>\n\n\n\n<p>The email subject line (and, fittingly, the subject of the email) reminded me to claim my free domain that\u2019s available with the plan I was testing. I could also choose different <a href=\"https:\/\/www.hostinger.com\/tld\" target=\"_blank\" rel=\"noreferrer noopener\">domain extensions <\/a>that will fit my preference. This is an insanely high-value proposition to many of their customers, so it\u2019s smart to highlight it at this point; if you\u2019ve got users utilizing a paid domain, they\u2019re going to want to stick with the tool, and it\u2019s hard <em>not<\/em> to see the value in that.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-how-to-boost-your-nurture-email-campaign-with-automation-\">How to boost your nurture email campaign with automation?&nbsp;<\/h2>\n\n\n\n<p>One way to boost the effectiveness of nurture email campaigns is by using <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">marketing automation<\/a>. It is a great way to enhance the quality of leads, and it helps to propel leads down the sales funnel. Automated email campaigns help organizations educate users in order to build relationships, and trust, and establish credibility with leads.<\/p>\n\n\n\n<p>The automated email works by defining a specific behavior for users such as filling forms, call to action clicks, page views, etc. Once the action is carried out, they are added to an automation workflow and they receive automated emails based on that behavior. Consider using proper <a href=\"https:\/\/messaged.com\/email-marketing-automation-tools-startups\">email automation tools<\/a> to plan and complete this process productively and achieve great results.<\/p>\n\n\n\n<p>One way to be effective at automated email is by tying it with other parts of your marketing campaigns. This means lead nurturing campaigns should be tied to other conversion paths such as social media ads (Facebook leads ads) Google ads, and <a href=\"https:\/\/mailtrap.io\/blog\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>.<\/p>\n\n\n\n<p>Below is how you can integrate your email marketing automation with your different conversion paths.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-how-to-integrate-email-marketing-automation-with-conversion-paths\">How to integrate email marketing automation with conversion paths<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-1-facebook-lead-ads\">1. Facebook lead ads<\/h3>\n\n\n\n<p>It is possible to integrate your autoresponder or CRM with Facebook. This will help you send your leads straight to your autoresponder or CRM, where an email nurture campaign is waiting to be sent to subscribers. The easiest way to achieve this is by using Leadsbridge\u2019s <a href=\"https:\/\/leadsbridge.com\/lead-ads-sync-facebook-lead-generation\/\">Facebook Lead ads sync tool<\/a>. This tool helps you to sync your autoresponder or CRM to Facebook. So that as users subscribe, they receive your welcome email series before they get cold. This process helps you to avoid downloading your leads manually and then uploading them to your email software. It also helps your sales team to reach leads quickly.<\/p>\n\n\n\n<p>Facebook Lead Ads integration with Klaviyo<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62850d5f60262\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"{\"id\":370,\"name\":\"Facebook Lead Ads\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png\",\"slug\":\"facebook-lead-ads\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"{\"id\":76,\"name\":\"Klaviyo\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo76.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo76.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo76.png\",\"slug\":\"klaviyo\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data sync between {&#8220;id&#8221;:370,&#8221;name&#8221;:&#8221;Facebook Lead Ads&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png&#8221;,&#8221;slug&#8221;:&#8221;facebook-lead-ads&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:0} and {&#8220;id&#8221;:76,&#8221;name&#8221;:&#8221;Klaviyo&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo76.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo76.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo76.png&#8221;,&#8221;slug&#8221;:&#8221;klaviyo&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Facebook Lead Ads integration with HubSpot<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62850d9860263\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"{\"id\":370,\"name\":\"Facebook Lead Ads\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png\",\"slug\":\"facebook-lead-ads\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"{\"id\":70,\"name\":\"HubSpot\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo70.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo70.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo70.png\",\"slug\":\"hubspot\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate flows between {&#8220;id&#8221;:370,&#8221;name&#8221;:&#8221;Facebook Lead Ads&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png&#8221;,&#8221;slug&#8221;:&#8221;facebook-lead-ads&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:0} and {&#8220;id&#8221;:70,&#8221;name&#8221;:&#8221;HubSpot&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo70.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo70.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo70.png&#8221;,&#8221;slug&#8221;:&#8221;hubspot&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"10-2-email-retargeting\">2. Email retargeting<\/h3>\n\n\n\n<p>Email retargeting is targeting the people who are on your email lists with different offers. This helps to <a href=\"https:\/\/moz.com\/ugc\/the-power-of-email-remarketing\">increase the conversion rate by as much as 41%<\/a>. That is almost 4x the usual income. It helps you to drive action by displaying ads that entice users to visit your store again and again. There are several ads on platforms that allow you to retarget your email list. Examples are Facebook, Google, and LinkedIn.<\/p>\n\n\n\n<p>With Facebook, you can upload your email lists to the platform, create a custom audience, and retarget them with similar offers. Google Customer Match also allows users to upload an email list to Google ads and target them with relevant ads. LinkedIn Matched Audiences works in the same way. However, these platforms only allow users to upload email lists manually, which can be tedious and error-prone. The good news is that you can use LeadsBridge\u2019s <a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\">Custom Audience Sync<\/a> tool to upload your email lists on these platforms. This way, you are sure there will be no error. It is also automated, making it fast to upload the list. In addition to that, your email lists are automatically updated, helping you to add new subscribers, and delete unsubscribed and unsegmented users.&nbsp;<\/p>\n\n\n\n<p>ActiveCampaign integration with Facebook Custom Audiences<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62850dca60264\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"{\"id\":1,\"name\":\"ActiveCampaign\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1.png\",\"slug\":\"activecampaign\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"{\"id\":371,\"name\":\"Facebook Custom Audiences\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo371.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo371.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo371.png\",\"slug\":\"facebook-custom-audiences\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data automatically between {&#8220;id&#8221;:1,&#8221;name&#8221;:&#8221;ActiveCampaign&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1.png&#8221;,&#8221;slug&#8221;:&#8221;activecampaign&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1} and {&#8220;id&#8221;:371,&#8221;name&#8221;:&#8221;Facebook Custom Audiences&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo371.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo371.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo371.png&#8221;,&#8221;slug&#8221;:&#8221;facebook-custom-audiences&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>connect now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>GetResponse integration with Google Customer Match<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62850df560265\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/getresponse\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo60.png\" alt=\"{\"id\":60,\"name\":\"GetResponse\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo60.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo60.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo60.png\",\"slug\":\"getresponse\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"{\"id\":421,\"name\":\"Google Customer Match\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo421.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo421.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo421.png\",\"slug\":\"google-customer-match\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data management processes between {&#8220;id&#8221;:60,&#8221;name&#8221;:&#8221;GetResponse&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo60.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo60.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo60.png&#8221;,&#8221;slug&#8221;:&#8221;getresponse&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1} and {&#8220;id&#8221;:421,&#8221;name&#8221;:&#8221;Google Customer Match&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo421.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo421.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo421.png&#8221;,&#8221;slug&#8221;:&#8221;google-customer-match&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>connect now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>LinkedIn Matched Audiences integration with HubSpot<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62850e2f60266\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"{\"id\":70,\"name\":\"HubSpot\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo70.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo70.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo70.png\",\"slug\":\"hubspot\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"{\"id\":422,\"name\":\"LinkedIn Matched Audiences\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo422.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo422.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo422.png\",\"slug\":\"linkedin-matched-audiences\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate {&#8220;id&#8221;:70,&#8221;name&#8221;:&#8221;HubSpot&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo70.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo70.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo70.png&#8221;,&#8221;slug&#8221;:&#8221;hubspot&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1} with {&#8220;id&#8221;:422,&#8221;name&#8221;:&#8221;LinkedIn Matched Audiences&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo422.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo422.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo422.png&#8221;,&#8221;slug&#8221;:&#8221;linkedin-matched-audiences&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1} automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>connect now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"11-how-to-nurture-your-email-list-best-practices-amp-strategies-to-nurture-your-email-list-\">How to nurture your email list: Best practices &amp; strategies to nurture your email list&nbsp;<\/h2>\n\n\n\n<p>Wondering how to nurture your email list to get your best results? Let\u2019s take a look at some of&nbsp;<\/p>\n\n\n\n<p>the core best practices and strategies to nurture your email list to actually get you results, no matter who your audience is or what you\u2019re selling.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-use-audience-segmentation-to-send-more-relevant-sequences-\">Use audience segmentation to send more relevant sequences&nbsp;<\/h3>\n\n\n\n<p>Imagine that you\u2019re a <a href=\"https:\/\/leadsbridge.com\/blog\/software-as-a-service-examples\/\">SaaS tool<\/a>, and you\u2019ve got multiple qualifying actions that might trigger an email lead sequence.<\/p>\n\n\n\n<p>One might be users signing up for your email list by downloading an ebook. Another might be signing up for a free trial.<\/p>\n\n\n\n<p>Here\u2019s the problem: If you create an <a href=\"https:\/\/leadsbridge.com\/blog\/email-sequence-examples\/\">email sequence<\/a> that first pushes users to a free trial\u2026 that\u2019s not going to be effective if it\u2019s your <em>only<\/em> sequence and it\u2019s being sent to leads who are already enjoying their free 14-day account.&nbsp;<\/p>\n\n\n\n<p>This message from ActiveCampaign would not be effective, for example, if I\u2019d only signed up for a webinar and not a free account:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/O3FOAX172LMlw3-v0vKpOgowiO03HVxgRpzM24t4tsBryIZ-GDo6-SVPAUbySsh8p1OWk6ZVkrKficyNFVJfM8C6B76ZudNVYNMrH5ebhreCvkqZFjLViup0eijKhU7GzDNgkw7ZvUbLH0F6RA\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>It\u2019s crucial to take advantage of <a href=\"https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/\">email list segmentation<\/a> in order to send relevant sequences to the right audiences as a nurture email campaign best practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-stress-the-usp-amp-value-of-your-products\">Stress the USP &amp; value of your products<\/h3>\n\n\n\n<p>You don\u2019t want there to be a single trace of doubt in the lead\u2019s mind about why they should absolutely become paying customers of your brand in your nurturing email sequences. The entire goal is to make them confident in their purchasing decision.<\/p>\n\n\n\n<p>The best way to do this is to really highlight your brand\u2019s <a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/unique-selling-proposition-usp\">Unique Selling Proposition<\/a> (USP) and demonstrate how valuable your product can really be by <a href=\"https:\/\/writer.com\/guides\/terminology-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">using simple terminology<\/a>. This is one of the most crucial nurture email campaign best practices there are.&nbsp;<\/p>\n\n\n\n<p>Whether this is showcasing customer testimonials for your eCommerce goods, walking users through their free trial for SaaS tools, or offering resources to build trust in your brand, this is imperative.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an outstanding example:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/l8IgucHyM4toR0ywaJ3KfU3uAfffRRQ8dClj2CxxqosCzmzF4ROEfzePP7t4WXNToWbX-cqQzPJKyGTv9TSzJPI2HFeVvsmsTdeV-wDpo9K2LBZDHXEEWNZ4Pl8vV36wLbFOUkaI3rrNBmTz-w\" alt=\"\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/CRDiBj1rkff7rRi8wHybH47XQiXOBE2EFqsZeDyG8ldls5b-od9ocObXs7LIMYwtd3kC9WluP__KGfEn6xZ1_ycwEa5TlyKtkX30HfZrfSMsX5LDi29D3KdblXFgiocwXF7J6_SS8x7guPx9og\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>This was a welcome email from <a href=\"https:\/\/www.wantable.com\/\">Wantable<\/a>, the first of their lead nurturing sequence. I hadn\u2019t officially become a paid customer, just created an account. They welcomed me to the brand but also made sure I understood the value by highlighting how they were different from competitors.<\/p>\n\n\n\n<p>This included stressing 7 items (popular competitor StitchFix only sends 5, which was a core part of their ad campaigns), \u201c100% styled for you,\u201d \u201cVIP extras and updates on a new style,\u201d and mentions of a dedicated community.&nbsp;<\/p>\n\n\n\n<p>There are a lot of value propositions there that are hard to ignore.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-leverage-email-marketing-automation-\">Leverage email marketing automation&nbsp;<\/h3>\n\n\n\n<p>Email marketing automation is sending emails automatically to lead-based on a set of triggers. For example, if someone signs up to download a free ebook on your website, you can set up an automated email to send the free ebook to them and drip feed other emails sequentially over time.&nbsp;<\/p>\n\n\n\n<p>Time is important, especially with email lead nurturing campaigns. You want to strike while that iron is hot.&nbsp;<\/p>\n\n\n\n<p>Marketing automation also allows you to track data in your email marketing software and then have it sent automatically to your CRM, where it can be used for more personalized and one-on-one follow-up from your sales or customer support teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-don%E2%80%99t-be-afraid-to-use-lead-nurturing-email-templates-\">Don\u2019t be afraid to use lead nurturing email templates&nbsp;<\/h3>\n\n\n\n<p>Most email marketing tools have <a href=\"https:\/\/upliftsaas.com\/effective-outreach-email-templates-for-saas-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">email templates<\/a> available to you. These are fully customizable, but they give you some inspiration and a solid starting point that can make getting your campaigns to a launch point a little easier.<\/p>\n\n\n\n<p>Take advantage of these! Customize them as needed, but test a few with your own copy and offers and see how they work for you. Make sure you run a <a href=\"https:\/\/writer.com\/grammar-checker\/\" target=\"_blank\" rel=\"noreferrer noopener\">grammar checker<\/a> before you use them. If they work well, that just streamlines your process even further!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-utilize-email-personalization\">Utilize email personalization<\/h3>\n\n\n\n<p>Personalization is hyper-segmentation at scale\u2026 even if it\u2019s only the illusion of it. And since personalized emails have <a href=\"https:\/\/www.sailthru.com\/marketing-blog\/email-open-rates-personalization\/\">higher open rates and click rates,<\/a> it\u2019s something that every brand should be considering.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a great example. A few years ago, I signed up for a free account with <a href=\"https:\/\/www.rover.com\/\">Rover,<\/a> which helps dog owners connect with pet sitters. I hadn\u2019t yet converted, but I got an email encouraging me to find a dog sitter for the weekend\u2014 and it mentioned our two dogs\u2019 names (Moose and Winnie).&nbsp;The <a href=\"https:\/\/stripo.email\/blog\/email-design-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">email design<\/a> reinforced this personal touch with warm, pet-friendly visuals and a layout that made Moose and Winnie feel like the stars of the message, not just data points in a template.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/6oCuiLUYdBVL7A9fgZKauwwiP3Y22ExLTaCBawRvHXVUg6bvcDxrb2Isvf3vk-1Lg86dL-EWH364Cc5NZZcJj1zHLu-_DEJydWjOkxyZsI0kkHC5nhc_OD8iO-EUIPdTaU9m3stmeYKU3fOMew\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"17-consider-your-leads%E2%80%99-objections\">Consider your leads\u2019 objections<\/h3>\n\n\n\n<p>What objections do your leads typically have that keep them from converting?<\/p>\n\n\n\n<p>Are they worried about the cost? Product value or longevity? Care? Set up the process?&nbsp;<\/p>\n\n\n\n<p>It\u2019s essential to know so that you can use some of your email sequences during the nurturing process to actively address and overcome those objections.<\/p>\n\n\n\n<p>Here\u2019s a simple but highly effective example from <a href=\"https:\/\/www.easyclosets.com\/\">EasyClosets:<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Eu74ARgHSnwVCf7fjLkOpYU0op4UryLS1OTUTdbWevCLle3RoUmmKFC3B2lb53wQjIiPdGa531hj0yMIarvtKGpiKP1GJTCXhvICuETQ4_JP0fTh0Qy9nWLY_vQDM3gx0XP_lhyxURhZqXIbSw\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>They:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remind me of complimentary design service, so if I as a customer am worried about getting the design or measurements wrong, I can rest easy knowing a pro is checking it out<\/li>\n\n\n\n<li>They stress how easy the installation process is for their custom closets and an include a video to prove it<\/li>\n\n\n\n<li>Add in mentions of all their 5-star reviews, leveraging social proof to reduce the fear that this is a small brand and I won\u2019t get what I need&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-use-multi-channel-lead-nurturing-\">Use multi-channel lead nurturing&nbsp;<\/h3>\n\n\n\n<p>Email marketing is great, but with spam filters and expired email lists, it is difficult to contact leads through emails.&nbsp;<\/p>\n\n\n\n<p>This is where you need a multi-channel lead nurturing campaign to reach your leads wherever they are. This includes providing dynamic website content, using retargeting ads, social media monitoring, and mobile marketing automation.<\/p>\n\n\n\n<p>The idea is that you can expand your reach beyond just email to connect with users wherever they are\u2014 and <a href=\"https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/\">email marketing integrations<\/a> like those available through LeadsBridge are an essential part of making that possible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"19-conclusion\">Conclusion<\/h2>\n\n\n\n<p>If you don\u2019t have email nurturing campaigns and sequences in place, you\u2019re probably leaving a lot of money on the table. There\u2019s no getting around it.<\/p>\n\n\n\n<p>You absolutely want to be taking full advantage of nurturing sequences in order to stay in touch and showcase value to your audience, moving them from the consideration stage of the buyer\u2019s journey to the purchase stage.&nbsp;<\/p>\n\n\n\n<p>Since nurtured leads spend 47% more<a href=\"https:\/\/www.annuitas.com\/blog\/2010\/03\/29\/lets-ease-into-it\/\"> than non-nurtured leads<\/a>, it\u2019s clearly well worth the time and energy.<\/p>\n\n\n\n<p>And remember that automation tools are available that can help. This includes email integrations that automatically add new leads to your CRM and email software so they receive the lead nurturing sequences right away or those that send based on a user\u2019s action. Here at LeadsBridge, we offer extensive integrations for hundreds of different marketing tools for a more streamlined and heavily automated process.<\/p>\n\n\n\n<p><strong><em>Ready to rock your email nurturing sequences? <\/em><\/strong><a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/email-marketing\/\"><strong><em>Check out our email marketing integrations here.<\/em><\/strong><\/a><strong><em>&nbsp;<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve been working hard to build an email list, and you\u2019ve got a solid list of names and email addresses of leads and prospective customers. Great! But now what? Having the user\u2019s email isn\u2019t enough; you\u2019ll need to actively engage in connecting with your audience through a lead nurturing process and strategy.&nbsp; In this post, [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":36558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[92],"industry":[],"class_list":["post-23905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-email-marketing"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2020\/10\/Cover-Blog-18May@2x.png","author_info":{"display_name":"Marco Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/marcocirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Complete Guide to Email Nurturing for Businesses - 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