{"id":24691,"date":"2022-08-17T06:39:00","date_gmt":"2022-08-17T06:39:00","guid":{"rendered":"https:\/\/test.leadsbridge.com\/?p=24691"},"modified":"2023-02-22T16:53:42","modified_gmt":"2023-02-22T16:53:42","slug":"micro-conversion","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/micro-conversion\/","title":{"rendered":"Micro conversion: Marketing one step at a time"},"content":{"rendered":"\n<p>When it comes to marketing, businesses sometimes start a new campaign and expect a near onslaught of results. You want clicks coming in left and right and leads ready to kick down the door.&nbsp;This typically isn\u2019t going to be what actually happens, however.&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-68f78b0f-2381-4360-8468-2e1ed5892552\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#0-what-is-a-micro-conversion-amp-why-do-they-matter->What is a Micro Conversion &amp; why do they matter?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#1-what-are-macro-conversions->What are macro conversions?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#2-macro-conversion-examples>Macro Conversion Examples<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#3-micro-conversion-examples->Micro conversion examples&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#4-email-sign-ups>Email sign-ups<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#5-page-view-milestones->Page view milestones&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#6-downloads-or-accessing-lead-magnets->Downloads or accessing lead magnets&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#7-video-views->Video views&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#8-social-media-shares->Social media shares&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#9-content-engagement->Content engagement&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#10-%E2%80%9Cadd-to-cart%E2%80%9D-and-%E2%80%9Cview-cart%E2%80%9D-actions->\u201cAdd to cart\u201d and \u201cView cart\u201d actions&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#11-how-to-track-micro-conversions->How to track micro conversions&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#12-how-to-track-offline-micro-conversions->How to track offline micro conversions&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/micro-conversion\/#13-final-thoughts->Final thoughts&nbsp;<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>The reality is that marketers often focus on the overall goal, regardless of their experience, and miss the steps they need to take to get there.&nbsp;<\/p>\n\n\n\n<p>Most new users, after all, won\u2019t just see an ad, click, and convert into paying customers instantly. There are a lot of <strong>small steps and small conversion acts that need to happen before the official sale<\/strong> happens.<\/p>\n\n\n\n<p>In this article, you&#8217;ll learn all about those small conversion acts that happen during a customer&#8217;s journey, called micro conversions. What&#8217;s more, we&#8217;ll discuss some of the <strong>micro-conversion-friendly automation tools <\/strong>that help you make the most out of your marketing campaigns through offline conversion tracking.<\/p>\n\n\n\n<p>Request a demo to discover all you need to know about <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-conversions-api\/\">Facebook Conversions API<\/a> and <a href=\"https:\/\/leadsbridge.com\/integrations\/google-offline-conversions-tracking\/\">Google Offline Conversions Tracking<\/a> integrations.<\/p>\n\n\n<div class=\"lb-banner lb-banner-37658\">\n    <a href=\"https:\/\/leadsbridge.com\/demo\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-a-micro-conversion-amp-why-do-they-matter-\">What is a Micro Conversion &amp; why do they matter?&nbsp;<\/h2>\n\n\n\n<p>A micro conversion is one or more steps within a conversion funnel that a user needs to take to reach the final conversion. <strong>Each stage of the <a href=\"https:\/\/userlist.com\/blog\/replicating-sales-with-email-automation-brennan-dunn\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital sales funnel<\/a> may have different types of micro-conversions<\/strong> users can take depending on the business, like claiming an offer or emailing about pricing.&nbsp;<\/p>\n\n\n\n<p>For example, when users sign up for your newsletter, that\u2019s not <em>quite<\/em> as great as a sale, but it\u2019s still a significant conversion in the lead generation process. This is considered a micro conversion. Another example is when users watch an entire video ad; they complete the desired action needed to move them to the next stage of the funnel.&nbsp;<\/p>\n\n\n\n<p>They are essential to users making a purchase, because they allow advertisers and marketers to understand the user experience better as a lead moves through the conversion funnel.&nbsp;<\/p>\n\n\n\n<p>Understanding how this type of conversion works, and how they impact the customer journey and sales journey, can benefit your business in several ways. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize<\/strong> for them, making them more effective and helping you better drive users towards a macro conversion.<\/li>\n\n\n\n<li><strong>Track<\/strong> them, allowing you to see progress.<\/li>\n\n\n\n<li><strong>Identify<\/strong> and troubleshoot bottlenecks in your overall conversion funnel.<\/li>\n<\/ul>\n\n\n\n<p>Without <strong>understanding the value of individual small wins along the sales funnel<\/strong>, it\u2019s too easy to completely lose sight of how to achieve your goals. However, keeping these \u201cbaby steps\u201d as a core focus helps to create a strategic and step-by-step plan. This way, you can <strong>design user-driven campaigns<\/strong> that will nudge users through your funnel.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-what-are-macro-conversions-\">What are macro conversions?&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/chartio.com\/learn\/product-analytics\/what-is-the-difference-between-macro-and-micro-conversions\/\">A <\/a><strong><a href=\"https:\/\/chartio.com\/learn\/product-analytics\/what-is-the-difference-between-macro-and-micro-conversions\/\">macro conversion<\/a> is a primary conversion<\/strong> for a company or a website. It\u2019s the conversion that ends the leads\u2019 journey through the funnel, and turns them into a customer.<\/p>\n\n\n\n<p>In most cases, it includes a sale.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/_GFBGj57Vpm0WgLM9QAh7j7gO5AID4OZReEjuD4Sry9xpSA8J9OWoZSg5W15Mfl4ktpc-hCd8V3qxIzpi8dzi6Ogwhwwd3AwjmHw_-i2z6q0iA2TPcBZxzS-mM75M-uLAgg16UFTq2jb\" alt=\"convert-customers\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-macro-conversion-examples\">Macro Conversion Examples<\/h2>\n\n\n\n<p>Wondering about macro conversion examples and what they might look like?&nbsp;<\/p>\n\n\n\n<p>A macro conversion often refers to a purchase. This can be a one-off purchase, or a paid subscription to a product or service on an ongoing basis.&nbsp;<\/p>\n\n\n\n<p>Macro conversions in a measurement plan, however, maybe something different. This can also include significant key steps in funnels that indicate user intent.&nbsp;<\/p>\n\n\n\n<p><strong>Money isn\u2019t always the object in a macro conversion<\/strong>. For example, if the company\u2019s goal is to have more email subscribers, then the macro conversion for them could simply be an email sign-up. This may be the case early on in a brand\u2019s launch, especially when they\u2019re new to the market and trying to build up brand awareness and either beta tester or affiliate interest.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62fcae778bcaa\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads &amp; Klaviyo automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62fcaeb68bcab\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically transfer lead data between TikTok Lead Generation &amp; Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62fcafbe8bcac\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between Facebook Lead Ads &amp; Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62fcafed8bcad\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data transfer between LinkedIn Lead Gen Forms &amp; Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>In many cases,<strong> free trials count as macro conversions for <a href=\"https:\/\/leadsbridge.com\/blog\/software-as-a-service-examples\/\">SaaS<\/a> brands.<\/strong> In many cases, signing up for a trial is the most definitive act that will push users to become paying customers.&nbsp;<\/p>\n\n\n\n<p>To put it simply, <strong>macro conversions take place at the lower end of the sales funnel<\/strong>\u2014 it\u2019s the conversion that everything else is building towards. On the other hand, micro conversions are every step leading the users there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-micro-conversion-examples-\">Micro conversion examples&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-email-sign-ups\">Email sign-ups<\/h3>\n\n\n\n<p>Email sign-ups for newsletters is one of the classic examples of a <strong>small-but-significant step<\/strong> in the sales funnel, and it\u2019s for a good reason. Subscribing to an email list is a high-intent action. Those who subscribe are interested enough in your brand to want to hear from you, which opens the door for lead nurturing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/vh_OXK8-_PCPyupVpiUfSHNTPZ-ABMOVEs76KpInKGPsbxdEpwlj1N3bik58gcohsg5EvEGdBMxhudn1Vz9x7KXjli05s5iBi8EwBHSHFuCTK11K801U1vz4sSRo3yuc8NBBfYS6FYmA\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>To increase the odds of a <strong>successful email sign-up campaign,<\/strong> try the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have your email opt-ins visible in multiple places on your site, including in site banners and pop-ups (see the example from <a href=\"https:\/\/www.warbyparker.com\/\">Warby Parker<\/a> above).<\/li>\n\n\n\n<li>Explain the value of email sign-ups in the opt-in window or above the widget. You should state what users get for signing up, and what the benefits of the newsletter are.<\/li>\n\n\n\n<li>Create offers that entice email subscriptions, such as a 10% discount code in return for a sign-up.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-page-view-milestones-\">Page view milestones&nbsp;<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.discovercars.com\/blog\/growth-marketing-case-study\" target=\"_blank\" rel=\"noreferrer noopener\">Organic traffic is a big deal for SEO<\/a><\/strong>, and an even bigger deal for brand exposure. Certain pages can be high-value, including the home page, specific landing pages, or contact pages.<\/p>\n\n\n\n<p>Here are a few tips to increase page view milestones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have <strong>intuitive site navigation<\/strong> that drives users to key points on your site with on-page CTAs and headers in the navigation bar.&nbsp;<\/li>\n\n\n\n<li>Prioritize<strong> SEO on high-value pages<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Send users to the right <strong>landing pages from<\/strong> <strong>different PPC<\/strong>, email, and social media campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-downloads-or-accessing-lead-magnets-\">Downloads or accessing lead magnets&nbsp;<\/h3>\n\n\n\n<p>Downloads on a webpage are important for a lot of reasons. Even if you don\u2019t require the users to input an email in order to access the download, it gives you <strong>insight into what\u2019s in demand and what\u2019s trending<\/strong>.&nbsp;<\/p>\n\n\n\n<p>You can see a <a href=\"https:\/\/adespresso.com\/ebooks\/\">variety of ebooks from AdEspresso<\/a> here:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/9uNDP90PCCj-POlqS-ro0HWF2slxq-cQwUfAfv4B5wM0XbcuW3FSw4J1t_8VANGpntkKIR1EEorPuc_Q-aKQborX4ukuk45PIC4VsSXnm19jXEq5r_F4KAAdTN0oJQp7drXG5RPhD5FH\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>In order to get more downloads of lead magnets (or even just the lead magnets being accessed), try these tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure that each landing page for each ebook is<strong> SEO optimized<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Create <strong>relevant blog posts<\/strong> that serve as introductory posts that can then drive users to your ebook in the CTA.&nbsp;<\/li>\n\n\n\n<li>Promote your blog posts on <strong>social media<\/strong> and through pay-per-click campaigns.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-video-views-\">Video views&nbsp;<\/h3>\n\n\n\n<p><strong>Video views (and video completion rates) are insightful metrics to track. <\/strong>Users who watch your entire videos are interested in what you have to say, which also means they may be interested in what you have to sell.<\/p>\n\n\n\n<p>To increase video views and completion, do the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create<\/strong> <strong>videos specific for each platform<\/strong> following best practices. For instance, a 5-minute long horizontal video isn\u2019t suitable for Instagram Stories, since it\u2019ll be broken down into 15-second chunks.<\/li>\n\n\n\n<li><strong>Make use of vertical full-screen video on social media<\/strong> sites, as mobile usage drives a lot of video views.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-social-media-shares-\">Social media shares&nbsp;<\/h3>\n\n\n\n<p>When viewers and website visitors share your articles on social media, it means that you\u2019ve made an impact. And the more your articles (or any other piece of content, for that matter) get shared around, the more their network will see it.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/N8_GmqL-QuH2jvminwVAAm5b_FxGMtmDPd24iH0yEoqXBMS-wMcgKXBc9SMNSalb9V8GKU6nKdLmRzNO6WJE2aGup-mTZ3_3uxUvWKx2O_euwfQCr5sH_LqeqCccbN9DcuZa3G16wr69\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>To increase social media shares, check out the following tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Place <strong>social media share buttons<\/strong> on every blog post and product page (see these in the example above from <a href=\"https:\/\/slack.com\/blog\/collaboration\/swap-video-calls-emails-asynchronous-video\">Slack<\/a>); eCommerce brands <em>must<\/em> have <a href=\"https:\/\/about.pinterest.com\/en\/browser-button\">PinIt buttons<\/a>.<\/li>\n\n\n\n<li>Have<strong> CTAs at the end of content<\/strong> encouraging users to share.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-content-engagement-\">Content engagement&nbsp;<\/h3>\n\n\n\n<p>Just like shares, comments and likes on the blog can also provide helpful metrics.&nbsp;<\/p>\n\n\n\n<p><strong>To increase on-content engagement, the best thing you can do is have an engagement-focused CTA.<\/strong> Ask what users think, and ask if they have questions. This practice can increase engagement significantly. Have a look at the example from <a href=\"https:\/\/snappa.com\/blog\/productivity-quotes\/\">Snappa<\/a> below:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/hlEhDQ-xtQSDnsCcX_qz4D6J-Hj7bxFk0jiO2UyOJexi9bD2jAoQhtV4d2ExmL0GOpDb76E3DTIReLic2gPxDVr5FCMl9JLF1d6j9AIfWcPfQPA0W_agoQmxacq22VNrtsJAKfpELY42\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"10-%E2%80%9Cadd-to-cart%E2%80%9D-and-%E2%80%9Cview-cart%E2%80%9D-actions-\">\u201cAdd to cart\u201d and \u201cView cart\u201d actions&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/smart-tips-for-your-business\/tips-to-decrease-your-ecommerce-cart-abandonment\/\">Cart abandonment<\/a> could mean losing a sale, but it can also be insightful. <strong>Each step towards the final purchase button can be considered a micro conversion.<\/strong> The farther they go (payment method, shipping address, etc.), the better you can understand the process.&nbsp;<\/p>\n\n\n\n<p>For example, if you notice that many people are abandoning their cart at the shipping screen, then perhaps shipping is more expensive than they expected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-how-to-track-micro-conversions-\">How to track micro conversions&nbsp;<\/h2>\n\n\n\n<p>Just like normal conversions, there are numerous ways to track micro conversions.&nbsp;<\/p>\n\n\n\n<p>Each example listed above is fairly easy, but important to track. As each step is tracked, the marketing and advertising team can better understand where the hiccups are happening, and better address how to fix them. With this information, you can <strong>create more effective ad campaigns, optimizing their delivery for different types of user engagement.<\/strong>&nbsp;<\/p>\n\n\n\n<p>The most popular way is by <strong>tracking them on analytics platforms<\/strong> like <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a>. You can log different types of user engagement as both goals and events under <a href=\"https:\/\/support.google.com\/analytics\/answer\/2790010?hl=en\">Universal Google Analytics<\/a>.<\/p>\n\n\n\n<p>Just because Google Analytics is the most common method of tracking user data doesn\u2019t necessarily make it the best or most efficient\u2014 especially since <a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en\">Google Analytics 4<\/a> is going to be the only option for brands in the future, and that\u2019ll take some getting used to.&nbsp;<\/p>\n\n\n\n<p>Two of the most popular tools for tracking user actions are <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\">Facebook Pixel<\/a> and&nbsp; <a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\">Google Tag Manager.&nbsp;<\/a><\/p>\n\n\n\n<p>These tools rely on <strong>cookie-based tracking<\/strong>. Every time a visitor comes to your website, these two tools will drop a cookie and track them. You can see what conversions are happening due to your campaigns. What\u2019s more, you may use the same metrics for retargeting these users later.&nbsp;<\/p>\n\n\n\n<p>While they have been <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-pixel-updates\/\">negatively impacted by iOS 14.5<\/a>, the data you can get is still strong\u2014 for now.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cookie-based tracking is <a href=\"https:\/\/leadsbridge.com\/blog\/smart-tips-for-your-business\/server-to-server-tracking\/\">quickly becoming obsolete<\/a>, as data privacy laws are now putting restrictions on such methods. Over time, different solutions may be needed.&nbsp;<br><br><a href=\"https:\/\/leadsbridge.com\/blog\/cookieless-tracking\/\">Learn all about cookie-less tracking here. <\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-26274\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/understand-the-impact-of-a-cookie-less-advertising-world\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"12-how-to-track-offline-micro-conversions-\">How to track offline micro conversions&nbsp;<\/h3>\n\n\n\n<p>It\u2019s important to <strong>look for all conversion types in an offline setting<\/strong>. This may sound difficult, but tools like <a href=\"https:\/\/leadsbridge.com\/blog\/guides\/facebook-conversions-api\/\">Facebook Conversions API<\/a> and <a href=\"https:\/\/leadsbridge.com\/blog\/guides\/google-import-conversions\/\">Google Offline Conversions Tracking<\/a> integrated by LeadsBridge make it fairly simple.&nbsp;<\/p>\n\n\n\n<p>Schedule a demo to see how&nbsp;Google Offline Conversions Tracking integrations work, and<strong><a href=\"https:\/\/leadsbridge.com\/integrations\/google-offline-conversions-tracking\/\"> join the waiting list<\/a><\/strong> to be one of the first to hear our exclusive integration updates.<\/p>\n\n\n<div class=\"lb-banner lb-banner-37658\">\n    <a href=\"https:\/\/leadsbridge.com\/demo\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<p>This integration allows you to<strong> track in-store conversions digitally<\/strong>, which means you can import conversions tracked through your company\u2019s CRM into Google Ads.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/platform\/\">LeadsBridge<\/a> supports these offline tracking methods by using fully automated integrations that will sync your data across multiple platforms.<\/p>\n\n\n\n<p>Let\u2019s say that a lead or prospect sees your ad on Facebook and they go on to make a purchase offline. Normally, this would be difficult to track, but not with LeadsBridge and our <a href=\"https:\/\/leadsbridge.com\/facebook-conversions-api\/\">Facebook Conversions API integration<\/a>.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62fcb1908bcaf\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically sync data with ActiveCampaign &amp; Facebook Conversions API integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62fcb1ea8bcb0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Transfer data between Zoho CRM &amp; Facebook Conversions API in real time\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62fcb2348bcb1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Mailchimp &amp; Facebook Conversions API automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>This integration allows you to create custom actions and events, track them, and pass the data directly to Facebook for attribution<\/strong>. Automating this process with our integration allows you to stay GDPR and CCPA compliant, while still avoiding the migraine-inducing manual work associated with CSV file upload.&nbsp;<\/p>\n\n\n\n<p>LeadsBridge automatically bridges your CRM, POS, and\/or inventory with Facebook, allowing Facebook to match advertising data with your purchase data. Facebook will then send user activity reports into your dashboards that are influenced by offline sales.&nbsp;<\/p>\n\n\n\n<p>After the integration is established, there\u2019s no need to manually deal with CSV files or reconnect the bridge at any time. All you have to do is <strong>make marketing-driven decisions based on the data<\/strong> that\u2019s automatically coming to you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-final-thoughts-\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>Micro conversions are not often considered a conversion at all. Most marketers think of them as just another step in the sales funnel.&nbsp;<\/p>\n\n\n\n<p>Treating them as <strong>conversions themselves allows the marketing and sales team to get a clear idea about their campaigns&#8217; performance.<\/strong> Then, they can implement concrete practices to nurture their prospects and leads_ no matter what step of the funnel the lead is on, or how far they\u2019ve gone with micro conversions.<\/p>\n\n\n\n<p>LeadsBridge makes it easier to keep track of all your lead data as it\u2019s coming in. By using our integrations, you can make <strong>actionable decisions based on real-time data sync<\/strong> between the platforms you\u2019re already using. In short, LeadsBridge makes it easier to nurture and keep track of your leads throughout their journey.<\/p>\n\n\n\n<p><strong><em>Ready to start getting real-time information about how users are moving through your sales funnel\u2014both online and offline\u2014 across multiple platforms? Check out our <\/em><\/strong><a href=\"https:\/\/leadsbridge.com\/conversions-sync\/\"><strong><em>Conversions Sync integrations<\/em><\/strong><\/a><strong><em>.&nbsp;<\/em><\/strong><\/p>\n\n\n<div class=\"lb-banner lb-banner-35937\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/explore-the-potential-of-the-google-ads-suite-for-better-ad-results-and-higher-conversions\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Medium.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Medium.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Big.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Big.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Big.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Medium.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Medium.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Big.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Big.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Webinar-Aprl6-Big.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When it comes to marketing, businesses sometimes start a new campaign and expect a near onslaught of results. You want clicks coming in left and right and leads ready to kick down the door.&nbsp;This typically isn\u2019t going to be what actually happens, however.&nbsp; The reality is that marketers often focus on the overall goal, regardless [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":37730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[76,78],"industry":[],"class_list":["post-24691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-facebook","tag-google"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/02\/Cover-Blog-17Aug.png","author_info":{"display_name":"Zachary McDaniel","author_link":"https:\/\/leadsbridge.com\/blog\/author\/mcdaniel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Micro Conversion: Marketing one step at a time - 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