{"id":26075,"date":"2026-04-28T06:52:00","date_gmt":"2026-04-28T06:52:00","guid":{"rendered":"https:\/\/test.leadsbridge.com\/?p=24995"},"modified":"2026-06-02T19:19:54","modified_gmt":"2026-06-02T19:19:54","slug":"tiktok-advertising","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/","title":{"rendered":"The complete guide to TikTok advertising (with examples)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok is a video-sharing social networking service that enables users to make videos in different genres, such as dance and comedy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you want to sell more of your products or services or drive targeted traffic to your website, TikTok advertising campaigns can give you good returns on your ad spend.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok launched its <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-lead-generation\/\">lead generation tool<\/a> to help businesses generate more leads. Wondering how to run ads on TikTok?&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-b64d4eb2-9602-42c0-abdc-39a9f8eedca0\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#0-tldr>TL;DR<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#1-what-is-tiktok-advertising>What is TikTok advertising?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#2-why-tiktok-advertising>Why TikTok advertising?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#3-types-of-tiktok-ads>Types of TikTok ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#11-the-difference-between-tiktok%E2%80%99s-ad-placements>The difference between TikTok\u2019s ad placements<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#12-how-to-run-ads-on-tiktok>How to run ads on TikTok<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#19-selecting-tiktok%E2%80%99s-objectives-for-your-campaign>Selecting TikTok\u2019s objectives for your campaign<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#25-tiktok-ad-targeting>TikTok ad targeting<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#26-tiktok-ad-policy-in-2026>TikTok ad policy in 2026<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#35-creative-tips-at-tiktok-ads-creative-center>Creative Tips at TikTok Ads Creative Center<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#36-tiktok-lead-generation>TikTok Lead Generation<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#37-how-to-track-tiktok-campaigns>How to track TikTok campaigns<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#38-tiktok-ads-vs-other-platforms>TikTok ads vs. other platforms<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#39-tiktok-ads-vs-facebook-ads>TikTok ads vs. Facebook ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#40-tiktok-ads-vs-instagram-ads>TikTok ads vs. Instagram ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#41-tiktok-ads-vs-google-ads>TikTok ads vs. Google ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#42-tiktok-ads-vs-youtube-ads>TikTok ads vs. YouTube ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#43-snapchat-ads-vs-tiktok-ads>Snapchat ads vs. TikTok ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#44-tiktok-vs-pinterest-ads>TikTok vs. Pinterest ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#45-faqs>FAQs<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/#51-takeaways>Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">We have put together this complete guide to show you how to create ads on TikTok, make the most out of it, and boost your ROIs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, we\u2019ll talk about some of our popular TikTok integrations that you can <a href=\"https:\/\/leadsbridge.com\/pricing\/\">try for free<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64086c5b51e31\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Seamlessly connect TikTok Lead Generation &amp; your marketing tool<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6582b29f5adb0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-conversions\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with your marketing tool and TikTok Conversions<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64086c5b51e32\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with your marketing tool and TikTok Custom Audiences<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"0-tldr\" class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok ads work best when you want attention, engagement, and discovery fast.<\/li>\n\n\n\n<li>The platform gives you several formats, each built for a different goal.<\/li>\n\n\n\n<li>Strong performance usually comes from matching the right objective, audience, and creative.<\/li>\n\n\n\n<li>Native, creator-style ads tend to land better than overly polished brand content.<\/li>\n\n\n\n<li>TikTok shines at top- and mid-funnel marketing, especially with younger audiences.<\/li>\n\n\n\n<li>Good tracking, smart targeting, and fast lead follow-up are what turn reach into results.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"1-what-is-tiktok-advertising\" class=\"wp-block-heading\">What is TikTok advertising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok advertising is the platform\u2019s paid system that helps businesses <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">get in front of the right people<\/a>. Brands can choose from a few ad types, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-Feed Ads<\/li>\n\n\n\n<li>Brand Takeover Ads<\/li>\n\n\n\n<li>TopView Ads<\/li>\n\n\n\n<li>Branded Hashtag Challenge<\/li>\n\n\n\n<li>Spark Ads<\/li>\n\n\n\n<li>Branded Effects<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Picking the right ad format matters, so does your timing. <a href=\"https:\/\/www.socialchamp.com\/blog\/best-time-to-post-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Posting at the best time<\/a> on TikTok can help both your ads and your regular videos get more views and engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you build a campaign on TikTok, you can set budgets at both the campaign level and the ad group level. A single campaign can include multiple ad groups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.tiktok.com\/help\/article\/budget?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok offers<\/a> two budget options: daily budgets and lifetime budgets.<\/p>\n\n\n\n<h2 id=\"2-why-tiktok-advertising\" class=\"wp-block-heading\">Why TikTok advertising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the TikTok audience is Gen Z. This generation is expected to add nearly $9 trillion in <a href=\"https:\/\/www.thefinance360.com\/gen-z-expected-to-drive-9-trillion-in-global-spending-by-2034-report\/#:~:text=The%20future%20of%20retail%20hinges,more%20than%20any%20other%20generation.\">global spending by 2034<\/a>, surpassing any other generation.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64086d0951e33\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span style=\"font-weight: 400;\">Streamline your advertising with TikTok Lead Generation integrations<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok has an impressive <a href=\"https:\/\/sproutsocial.com\/insights\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">average engagement rate<\/a> of 2.5%. Trailing behind, Instagram nabbed second place, but with a significantly lower average engagement rate of just 0.50%.&nbsp;<\/li>\n\n\n\n<li>Video marketing is on the rise, and TikTok and its users are completely video-centered, making <a href=\"https:\/\/billo.app\/tiktok-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok video ads<\/a> one of the most effective ways to engage modern audiences. Also, a <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-video-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a> found that viewers retain 95% of a message when it is delivered via video.&nbsp;<\/li>\n\n\n\n<li>The platform offers various TikTok ad formats to improve user engagement. For instance, In-Feed ads enable users to like, comment, share, follow, and shoot video.<\/li>\n\n\n\n<li>TikTok is available in 154 countries with 75 different languages. If your business operates internationally, TikTok advertising lets you reach audiences in other markets.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/why-use-tiktok-for-advertising\/\">Learn more about why you should use TikTok ads here<\/a>.<\/p>\n\n\n\n<h2 id=\"3-types-of-tiktok-ads\" class=\"wp-block-heading\">Types of TikTok ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok gives brands a few different ways to advertise, and each format does a different job.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some ads are great for getting quick attention, while others are better for driving clicks, sales, or user-generated content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right one depends on what you want people to do after they see your ad.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Format<\/strong><\/td><td><strong>Best use case<\/strong><\/td><td><strong>Placement<\/strong><\/td><td><strong>Goal<\/strong><\/td><\/tr><tr><td>In-Feed Ads<\/td><td>Promoting products, offers, or content in a natural way<\/td><td>Inside the For You feed<\/td><td>Drive views, clicks, and engagement<\/td><\/tr><tr><td>Brand Takeover Ads<\/td><td>Big launches and instant visibility<\/td><td>Full screen when users open the app, plus For You Page placements<\/td><td>Grab attention fast and boost awareness<\/td><\/tr><tr><td>TopView Ads<\/td><td>High-impact brand awareness without feeling too disruptive<\/td><td>First In-Feed post after a few seconds<\/td><td>Increase reach, views, and awareness<\/td><\/tr><tr><td>Branded Hashtag Challenge<\/td><td>Encouraging users to join a challenge or trend<\/td><td>Discovery page and hashtag landing page<\/td><td>Boost engagement and user-generated content<\/td><\/tr><tr><td>Branded Effects Ads<\/td><td>Interactive campaigns with filters, stickers, or effects<\/td><td>TikTok camera and effect panel<\/td><td>Make the brand more fun and memorable<\/td><\/tr><tr><td>Collection Ads<\/td><td>Showcasing multiple products for shopping<\/td><td>In-Feed ad linked to an Instant Gallery Page<\/td><td>Drive product discovery and purchases<\/td><\/tr><tr><td>Spark Ads<\/td><td>Turning organic content into paid ads<\/td><td>In-Feed, Detail Page, Post-roll, and Story.<\/td><td>Increase trust, engagement, and conversions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"4-1-tiktok-in-feed-ads\" class=\"wp-block-heading\">1. TikTok In-Feed ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-auction-in-feed-ads?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok In-Feed ads<\/a> are video ads that show up in the For You feed as people scroll. They blend in with regular TikTok posts, so they feel more natural than traditional ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can like, comment, share, and interact with them just like they would with any other video. That makes them a solid option for brands that want reach without being too in-your-face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a good example of a TikTok In-Feed ad video.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"947\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-10-1024x947.png\" alt=\"Types of TikTok ads example\" class=\"wp-image-49617\" style=\"width:501px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-10-1024x947.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-10-300x278.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-10-768x711.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-10.png 1364w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/inspiration\/liquid-iv-tiktok-case-study?\" target=\"_blank\" rel=\"noreferrer noopener\">Sourc<\/a>e<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"5-2-tiktok-brand-takeover-ads\" class=\"wp-block-heading\">2. TikTok Brand Takeover ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brand Takeover ads appear the moment someone opens TikTok. They take over the screen for a few seconds, which makes them hard to miss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can also appear on the For You Page as an image, video, or GIF with a clickable link. These ads are best for brands that want instant attention and lots of visibility in a short amount of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A great example of a Brand Takeover ad is from Ora, achieving outstanding results.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-11-1024x717.png\" alt=\"Types of TikTok ads example\" class=\"wp-image-49618\" style=\"width:388px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-11-1024x717.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-11-300x210.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-11-768x538.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-11.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/inspiration\/ora-electric-cars-tiktok-sales-success?\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"6-3-tiktok-topview-ads\" class=\"wp-block-heading\">3. TikTok TopView ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.tiktok.com\/help\/article\/about-topview\" target=\"_blank\" rel=\"noreferrer noopener\">TopView ads<\/a> appear the moment someone opens TikTok, before any other video plays. It starts with a 3-second full-screen takeover, then naturally shifts into the in-feed experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can run up to 60 seconds in full-screen mode with autoplay and sound. This format works well when you want strong visibility but still want the ad to feel more native to the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below is an example of a TikTok TopView ad:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"587\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-12-587x1024.png\" alt=\"Types of TikTok ads example\" class=\"wp-image-49619\" style=\"width:226px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-12-587x1024.png 587w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-12-172x300.png 172w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-12.png 708w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/inspiration\/ora-electric-cars-tiktok-sales-success?\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"7-4-tiktok-branded-hashtag-challenge\" class=\"wp-block-heading\">4. TikTok Branded Hashtag Challenge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-branded-hashtag-challenge-best-practices?redirected=2\" target=\"_blank\" rel=\"noreferrer noopener\">Branded Hashtag Challenge <\/a>invites users to join a challenge and post their own videos using a specific hashtag. These ads usually appear at the top of the Discovery page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When users click the hashtag, they\u2019re taken to a landing page that features the challenge and other videos using that tag. This format is great for boosting engagement, building awareness, and getting people involved with your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below is an example of TikTok\u2019s branded hashtag ad from K18 Hair.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"949\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-13-1024x949.png\" alt=\"Types of TikTok ads example\" class=\"wp-image-49620\" style=\"width:459px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-13-1024x949.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-13-300x278.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-13-768x712.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-13.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/inspiration\/scm-k18-hairflipchallenge?\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">They started the #K18HairFlip challenge. Participants in the TikTok challenge stood to win a $1,000 Sephora gift card and a K18 salon service.<\/p>\n\n\n\n<h3 id=\"8-5-tiktok-branded-effects-ads\" class=\"wp-block-heading\">5. TikTok Branded Effects ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-branded-effect-additional-function-specs?lang=en\">Branded Effects<\/a> let businesses create custom filters, stickers, or visual effects for TikTok users to try. These effects can stay live for up to 10 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This format is a smart pick for brands that want users to interact with the campaign in a fun, creative way. It can help your brand feel more playful and easier to remember.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good example of TikTok branded effect ads is from Ristorante Pizza.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-15-1024x562.png\" alt=\"Types of TikTok ads example\" class=\"wp-image-49622\" style=\"width:558px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-15-1024x562.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-15-300x165.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-15-768x421.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-15.png 1426w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ads.tiktok.com\/business\/en-CA\/inspiration\/ristorante-pizza?\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Colgate created a hashtag challenge #Colgatekiss, to produce an aesthetic for the brand in Thailand. They used a clickable branded effect with a \u2018kissy face\u2019 to complement the challenge.<\/p>\n\n\n\n<h3 id=\"9-6-tiktok-collection-ads\" class=\"wp-block-heading\">6. TikTok Collection ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.tiktok.com\/help\/article\/create-collection-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Collection ads<\/a> were built for shopping. They let users discover and browse products in full-screen mode on mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collection Ads\u2019 core functionality is now part of Video Shopping Ads under the Product Sales objective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When someone taps the ad, they\u2019re taken to an Instant Gallery Page where they can explore more items. This format works especially well for ecommerce brands that want to turn interest into action fast.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"700\" height=\"354\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image.gif\" alt=\"Types of TikTok ads example\" class=\"wp-image-49623\" style=\"width:407px;height:auto\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/tinuiti.com\/blog\/paid-social\/tiktok-collection-ads\/\">Tinuiti.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example by beauty brand E.L.F., which has made good use of TikTok Collection Ads. With the full screen, their products are at center stage, making it harder for cosmetic lovers to pass them up.&nbsp;<\/p>\n\n\n\n<h3 id=\"10-7-tiktok-spark-ads\" class=\"wp-block-heading\">7. TikTok Spark Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.tiktok.com\/help\/article\/spark-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Spark Ads<\/a> is a native ad format let brands boost existing organic TikTok posts instead of making ads from scratch. That\u2019s what makes them feel more real and more native to the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can still like, comment, share, and even visit the brand\u2019s profile from the ad. Spark Ads are a great choice when you want the reach of paid media with the trust and authenticity of organic content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spark Ads are built from organic posts, not created by blending TopView with In-Feed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"957\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-16-1024x957.png\" alt=\"Types of TikTok ads example\" class=\"wp-image-49624\" style=\"width:381px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-16-1024x957.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-16-300x280.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-16-768x718.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-16.png 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ads.tiktok.com\/business\/en\/inspiration\/pet-republic-tiktok-success-story\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-examples\/\">Looking for inspiration? Here are some high-performing TikTok ad examples.&nbsp;<\/a><br><\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 id=\"11-the-difference-between-tiktok%E2%80%99s-ad-placements\" class=\"wp-block-heading\">The difference between TikTok\u2019s ad placements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok ad placements are options that enable businesses to reach their target audience effectively. These placements vary in where the ads appear on the app and how users interact with them. The main TikTok ad placements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spark Ads<\/strong>: Boosted organic posts from real TikTok accounts, preserving all engagement (likes, comments, shares) as part of your brand\u2019s social proof and format.<\/li>\n\n\n\n<li><strong>In-Feed ads<\/strong>: Skippable videos (up to 60 sec) shown in the \u201cFor You\u201d feed. Users can like, share, or comment.<\/li>\n\n\n\n<li><strong>TopView ads:<\/strong> Shown when users open TikTok, before any other video.<\/li>\n\n\n\n<li><strong>Brand Takeover ads:<\/strong> Interactive full-screen ads shown on app launch, available to one brand per day, with clickable elements (e.g., app download, website).<\/li>\n\n\n\n<li><strong>Branded Hashtag Challenges<\/strong>: UGC-driven campaigns inviting users to <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-content-ideas\/\">create content<\/a> around a branded hashtag, often with music and effects.<\/li>\n\n\n\n<li><strong>Branded effects<\/strong>: Custom AR filters or stickers featuring brand elements, designed for user interaction and viral exposure.<\/li>\n\n\n\n<li><strong>Collection ads:<\/strong> In-Feed ads linked to an instant in-app storefront, enabling users to browse and shop without leaving TikTok.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Placement<\/strong><\/td><td><strong>Where it appears<\/strong><\/td><td><strong>Best for<\/strong><\/td><td><strong>Key trait<\/strong><\/td><\/tr><tr><td>Spark Ads<\/td><td>Boosted organic TikTok posts<\/td><td>Social proof<\/td><td>Keeps likes, comments, shares<\/td><\/tr><tr><td>In-Feed Ads<\/td><td>\u201cFor You\u201d feed<\/td><td>Engagement<\/td><td>Skippable video ads<\/td><\/tr><tr><td>TopView Ads<\/td><td>On app open<\/td><td>Awareness<\/td><td>High visibility placement<\/td><\/tr><tr><td>Brand Takeover Ads<\/td><td>App launch screen<\/td><td>Reach<\/td><td>Full-screen, one brand per day<\/td><\/tr><tr><td>Branded Hashtag Challenges<\/td><td>Hashtag challenge page\/feed<\/td><td>UGC<\/td><td>Encourages user-created content<\/td><\/tr><tr><td>Branded Effects<\/td><td>TikTok camera or effects<\/td><td>Interaction<\/td><td>Custom AR filters or stickers<\/td><\/tr><tr><td>Collection Ads<\/td><td>In-Feed + in-app storefront<\/td><td>Shopping<\/td><td>Browse products without leaving TikTok<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"12-how-to-run-ads-on-tiktok\" class=\"wp-block-heading\">How to run ads on TikTok<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, how to run ads on TikTok? It is easier than you think, almost as easy as setting up a <a href=\"https:\/\/www.bitdefender.com\/en-us\/consumer\/vpn\" target=\"_blank\" rel=\"noreferrer noopener\">VPN<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The TikTok advertising platform, like Meta Ad Manager, <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-automation\/\">automates the ad creation process<\/a>, including creation, delivery, and optimization.&nbsp;For businesses managing multiple ad accounts or client campaigns, using a dedicated <a href=\"https:\/\/multilogin.com\/mobile\/cloud-phone-for-tiktok\/?utm_source=leadsbridge&amp;utm_medium=media&amp;utm_campaign=link1E\" type=\"link\" id=\"https:\/\/multilogin.com\/mobile\/cloud-phone-for-tiktok\/?utm_source=leadsbridge&amp;utm_medium=media&amp;utm_campaign=link1E\">cloud phone for TikTok<\/a> ensures each account operates from a clean, isolated mobile environment with a unique device fingerprint and residential IP, reducing the risk of restrictions or account linking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok now <a href=\"https:\/\/ads.tiktok.com\/help\/article\/events-api\" target=\"_blank\" rel=\"noreferrer noopener\">recommends<\/a> using both Pixel and Events API for web data connections. Setting up the Pixel or <a href=\"https:\/\/ads.tiktok.com\/help\/article\/events-api\" target=\"_blank\" rel=\"noreferrer noopener\">Events API<\/a> is now required for web conversions. That said, take this with a grain of salt since this is not a universal first step for every advertiser or every campaign type.<\/p>\n\n\n\n<h3 id=\"13-how-to-set-up-a-tiktok-ads-account\" class=\"wp-block-heading\">How to set up a TikTok Ads Account<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To advertise on TikTok, you have to create a TikTok Ads Account first.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/ads.tiktok.com\/i18n\/register\">Sign up on TikTok Ads<\/a><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-1024x644.png\" alt=\"how to set up tiktok account\" class=\"wp-image-42222\" style=\"width:502px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-1024x644.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-300x189.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-768x483.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-1536x967.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Add your email address, where you\u2019ll receive a verification code.<\/li>\n\n\n\n<li>Click&nbsp;<em>Sign up.<\/em><\/li>\n\n\n\n<li>On this new page, fill in the required information, like brand name, industry, country, etc.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-ad-account-1024x538.png\" alt=\"sign up tiktok ad account\" class=\"wp-image-42223\" style=\"width:472px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-ad-account-1024x538.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-ad-account-300x158.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-ad-account-768x403.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-ad-account-1536x806.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-ad-account-800x420.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/sign-up-tiktok-ad-account.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Then click <em>Register<\/em>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you own a regular TikTok account already, use that account instead to sign up for the TikTok Ads Account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-pixel\/%C3%B9\">Learn how to install TikTok Pixel and implement better conversion tracking.<\/a><\/p>\n\n\n\n<h3 id=\"14-setting-up-a-tiktok-campaign\" class=\"wp-block-heading\">Setting up a TikTok campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s go through the step-by-step process of creating a TikTok ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Go to the <a href=\"https:\/\/ads.tiktok.com\/i18n\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">ad sign-up page<\/a> and <em>register<\/em> your business. Provide your business location and select the appropriate account type (business or personal). Then click <em>Next<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Fill out your email address and password, ensuring that your <a href=\"https:\/\/nordpass.com\/password-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">password is strong and secure<\/a> to protect your account, and enter the verification code. Then click to <em>agree to TikTok\u2019s terms and conditions for ads<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is all you need for now to start setting up your TikTok campaign.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"706\" height=\"800\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Tiktok-account-sign-in.png\" alt=\"TikTok sig up\" class=\"wp-image-42224\" style=\"width:348px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Tiktok-account-sign-in.png 706w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Tiktok-account-sign-in-265x300.png 265w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/ads.tiktok.com\/i18n\/signup\">TikTok<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 id=\"15-creating-a-tiktok-ad\" class=\"wp-block-heading\">Creating a TikTok ad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a TikTok ad requires three stages. First, create a campaign, an ad group, and then the real ad, with many advertisers also exploring new creative formats.<\/p>\n\n\n\n<h4 id=\"16-1-setting-up-a-campaign\" class=\"wp-block-heading\">1.&nbsp; Setting up a campaign<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign level is the first step you need to follow to create your TikTok ads. Here, specify the <em>campaign objectives<\/em>, <em>campaign name,<\/em> and <em>campaign budget<\/em>. Your campaign objectives could be app installation, reach, conversions, video views, and traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what you need to do to set up a TikTok ad campaign:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">a.&nbsp; Log in to your <em>TikTok Ads Manager<\/em> and find the <em>Campaign<\/em> at the top of the page and click on it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-18-1024x547.png\" alt=\"tiktok ads manager: create a new campaign\" class=\"wp-image-49626\" style=\"width:580px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-18-1024x547.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-18-300x160.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-18-768x411.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-18.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/tlinky.com\/tiktok-ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">b. It\u2019s time to choose the <em>objective of your campaign<\/em>. This signifies the action you want people to take when they see your ads. Accordingly, you must choose the right objective in order to generate the desired result for your campaign.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"706\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-17-1024x706.png\" alt=\"tiktok ad creation\" class=\"wp-image-49625\" style=\"width:557px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-17-1024x706.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-17-300x207.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-17-768x529.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-17.png 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/tlinky.com\/tiktok-ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">For instance, if your objective is to generate more traffic to your website, the right objective to choose will be <em>Traffic<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are two of our most popular TikTok communication integrations: a marketing system via LeadsBridge to make the most of lead generation efforts on TikTok.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A powerful yet simple complement to ad campaigns is to make use of the <a href=\"https:\/\/mysignature.io\/link-in-bio\" target=\"_blank\" rel=\"noreferrer noopener\">link in bio TikTok<\/a>, allowing incoming traffic from organic posts or ads to land on a unified page (your website, product shop, or lead-capture form).<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64086e3d51e34\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect TikTok Lead Generation &amp; Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_640870a751e35\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/gmail\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo682.png\" alt=\"Gmail logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between TikTok Lead Generation &amp; Gmail in real-time\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">All campaign objectives are categorized into three rubrics\u2014awareness, consideration, and conversion. There is <a href=\"https:\/\/ads.tiktok.com\/help\/article\/ad-account-limits\" target=\"_blank\" rel=\"noreferrer noopener\">a limit of 5,000<\/a> campaigns per ad account, and 999 ad groups per campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we are done with the campaign level, the next step is the ad group.<\/p>\n\n\n\n<h4 id=\"17-2-creating-an-ad-group\" class=\"wp-block-heading\">2.&nbsp; Creating an ad group<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Under the ad group level, you specify the <em>ad placements, audiences, target audiences, campaign budgets, optimization goals, schedule,<\/em> and <em>bids<\/em> for your ad group. The first step to creating the ad group is selecting the placements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>a. &nbsp; Select the ad placements<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ad placement refers to the location where your ad will appear on TikTok. You have the option to <em>ch<\/em>oose where TikTok places your ads or let TikTok select the best placement for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leaving ad placement selection to TikTok or using automatic ad placement will help <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-optimization\/\">optimize your ad<\/a> delivery across placements, helping you achieve your specified campaign objective.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-19-1024x576.png\" alt=\"tiktok ad group creation\" class=\"wp-image-49627\" style=\"width:519px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-19-1024x576.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-19-300x169.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-19-768x432.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-19-1536x864.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-19.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ads.tiktok.com\/help\/article\/automatic-select-placement\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The blocklist (pangle) feature is available to advertisers in select countries and is used to block undesired ad placements. Read the <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=408032697640593976\">block list<\/a> article to learn more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>b. &nbsp; Choose the desired creatives<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The automated creative optimization feature will automatically generate combinations of your creative assets to deliver only the best-performing ones. For example, the campaign&#8217;s ad creative assets include images, explainer videos, and ad copy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"172\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Choose-the-Creative-type-on-TikTok-Ads.png\" alt=\"Choose the Creative type on TikTok Ads\" class=\"wp-image-42228\" style=\"width:474px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Choose-the-Creative-type-on-TikTok-Ads.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Choose-the-Creative-type-on-TikTok-Ads-300x65.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Choose-the-Creative-type-on-TikTok-Ads-768x165.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>c.&nbsp; &nbsp; TikTok ads targeting<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, you need to choose the <em>audience <\/em>you want to target with your campaign. TikTok allows you to create both Custom Audience and Lookalike Audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using TikTok ad targeting, you can target your audience based on their demographics and device preferences to narrow down your audience segment. This includes age, gender, interest, operating system, location, language, behavior, device price tier, and mobile carrier.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"379\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/TikTok-Ads-targeting.png\" alt=\"TikTok Ads targeting\" class=\"wp-image-42229\" style=\"width:475px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/TikTok-Ads-targeting.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/TikTok-Ads-targeting-300x142.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/TikTok-Ads-targeting-768x364.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-custom-audience\/\">Custom audience targeting on TikTok <\/a>allows you to target your audiences based on customer data files (a list saved in a CSV, TXT, or ZIP file) and previous interactions with your ads:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who has seen your ads before (impressions)<\/li>\n\n\n\n<li>App activity (e.g., sign up, activate, purchase, etc.)<\/li>\n\n\n\n<li>Website traffic actions (e.g., view content, button click, purchase, form submission, etc).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to <a href=\"https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/\">Meta\u2019s custom audiences<\/a>, TikTok Custom Audiences enable you to target individuals who have interacted with your business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most interesting part is that you can integrate TikTok custom audiences with different tools through LeadsBridge to automate the entire data management process.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6408716751e36\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations with TikTok Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>d. &nbsp; Set the budget and the schedule<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this section, specify your <a href=\"https:\/\/leadsbridge.com\/blog\/how-much-does-it-cost-to-advertise-on-tiktok\/\">ad budget<\/a>. There are different options here, as shown below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"374\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Set-the-budget-and-the-schedule-on-TikTok-Ads.png\" alt=\"Set the budget and the schedule on TikTok Ads\" class=\"wp-image-42230\" style=\"width:513px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Set-the-budget-and-the-schedule-on-TikTok-Ads.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Set-the-budget-and-the-schedule-on-TikTok-Ads-300x140.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Set-the-budget-and-the-schedule-on-TikTok-Ads-768x359.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Now is the time to set a budget for the ad. This can be a daily budget or a lifetime budget. The <em>schedule<\/em> specifies the start and end times for the ads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a range of dates to run your ad, or opt to run it continuously for as long as you want. The <em>day-pa<\/em><em>rting<\/em> option lets you choose specific time periods throughout the day, ranging from half an hour to 24 hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>e. &nbsp; Set up the bidding and optimization<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the section where you choose your <em>bidding process and optimization options and add third-party tracking links<\/em> to help monitor the performance of your ad.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"506\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Set-up-the-bidding-and-optimization-on-TikTok-Ads.png\" alt=\"Set up the bidding and optimization on TikTok Ads\" class=\"wp-image-42231\" style=\"width:601px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Set-up-the-bidding-and-optimization-on-TikTok-Ads.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Set-up-the-bidding-and-optimization-on-TikTok-Ads-300x190.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Set-up-the-bidding-and-optimization-on-TikTok-Ads-768x486.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The first option here is the <em>optimization goal<\/em>. There are three types: conversion, click, and reach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, choose the goal for your campaign, then configure the <em>billing event<\/em> option. The TikTok system automatically sets the billing event based on your selected optimization goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a link to more information on bidding methods on the <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6712334968997019653\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Ads Manager<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next comes <em>smart optimization<\/em>. This option allows you to choose how the system optimizes conversion events and carries out smart delivery. It is recommended that you activate the smart optimization option to help with your conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>bid strategy<\/em> helps control your cost per result when set to \u201c<em>standard bid<\/em>\u201d mode. This ensures the average cost per result stays within your bid during delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>bidding<\/em> option helps you set the amount you are ready to pay for a thousand impressions, per click, or per conversion. The TikTok system will deliver the ads as per your bid specification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>delivery type<\/em> is available in two formats: standard and accelerated. When you select the standard delivery, your ad budget will be spent evenly during the campaign. The \u201c<em>accelerate delivery<\/em>\u201d option will spend the budget quickly during the campaign.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find more information on the <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6729424162852438022\" target=\"_blank\" rel=\"noreferrer noopener\">delivery type here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now it is time for the exciting part: creating your ad.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h4 id=\"18-3-creating-your-ad\" class=\"wp-block-heading\">3. Creating your ad<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ad creation on TikTok is easy. All you need to do is upload your images or videos and eye-catching design ads in minutes using the features available on the TikTok ad manager.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, follow the steps below to create your TikTok ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>a.&nbsp; Start by entering the ad name in the specified field below.<\/strong> This will help you identify your ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"188\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/ad-name.png\" alt=\"Tiktok ad name\" class=\"wp-image-42232\" style=\"width:417px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/ad-name.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/ad-name-300x71.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/ad-name-768x180.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>b.<\/strong> &nbsp;<strong>Choose the ad format.<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image Ads<\/strong> (single image) are supported in Ads Manager.<\/li>\n\n\n\n<li><strong>Carousel Ads<\/strong> let you swipe through multiple images directly in-Feed. TikTok bills them as an alternative when you don\u2019t have a video.<\/li>\n\n\n\n<li><strong>Shopping\/Product ads<\/strong> can pull product images from your TikTok Shop catalog (GMV Max campaigns).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>c. &nbsp;Add your ad details by uploading your creative media.<\/strong> You can upload your media from your computer or use the media from your previous ads. You can also choose to create a new video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To create a new video, select \u201c<em>use video template<\/em>\u201d or \u201c<em>smart video<\/em>\u201c. Select the video thumbnail that will serve as a cover photo for your video ad. You can upload a new one or choose from the images in your video.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"555\" height=\"548\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Add-your-ad-details.png\" alt=\"Add your ad details\" class=\"wp-image-42234\" style=\"width:381px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Add-your-ad-details.png 555w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Add-your-ad-details-300x296.png 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Include the <em>text and link<\/em> that will be shown with your ad. This includes the <em>display name<\/em>, <em>text<\/em>, <em>call to action<\/em>, <em>profile image,<\/em> and the <em>URL of the website<\/em> you want to drive traffic to if traffic is your main campaign objective. When you are done, <em>preview your ad<\/em> on your device. This will show you how the video ad will look after publishing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>d. Add relevant <em>tracking links<\/em> to your ad.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok lets you add third-party tracking URLs and Pixels to track your ad performance. Here is a list of supported <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=112157096317738182\">third-party measurements<\/a> and <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6669727593823993861\">TikTok Pixels<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click the \u201c<em>submit<\/em>\u201d button to complete the ad creation process when you are done. This will trigger the <em>ad review process<\/em>. Once your ad is approved, it will automatically go live.<\/p>\n\n\n\n<h2 id=\"19-selecting-tiktok%E2%80%99s-objectives-for-your-campaign\" class=\"wp-block-heading\">Selecting TikTok\u2019s objectives for your campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Ads Manager still organizes campaign goals across the marketing funnel, but the objective list has changed since older versions of Ads Manager.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, you may see objectives such as Reach, Traffic, Video Views, Lead Generation, Community Interaction, App Promotion, Brand Consideration, and Sales, depending on account eligibility and rollout status.<\/p>\n\n\n\n<h3 id=\"20-awareness\" class=\"wp-block-heading\">Awareness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use Reach when you want maximum exposure at efficient cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This objective is ideal for advertisers looking to increase brand awareness and expand their reach on the platform.&nbsp;<\/p>\n\n\n\n<h3 id=\"21-consideration\" class=\"wp-block-heading\">Consideration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Consideration category offers several objectives to help advertisers drive specific actions and engagement from users.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what falls under this category:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>Traffic<\/strong> to send people to a website or app<\/li>\n\n\n\n<li><strong>Video Views<\/strong> to optimize for more attentive viewers<\/li>\n\n\n\n<li><strong>Lead Generation<\/strong> to collect leads on TikTok or on your own site<\/li>\n\n\n\n<li><strong>Community Interaction<\/strong> to drive follows or page visits inside TikTok<\/li>\n\n\n\n<li><strong>App Promotion<\/strong> to drive installs or re-engagement<\/li>\n\n\n\n<li><strong>Brand Consideration<\/strong> to grow a pool of high-intent users showing clear brand interest&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once you collect enough data at this stage, you\u2019ll need to process it efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeadsBridge automatically sends <a href=\"https:\/\/leadsbridge.com\/blog\/lead-data\/\">lead data<\/a> generated from your TikTok Lead Ad campaigns to your CRM or marketing automation platform. This helps you to follow up with leads on time, which could improve your conversion rate.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6408725551e37\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect TikTok Lead Generation &amp; Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6408739751e38\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly integrate TikTok Lead Generation &amp; Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_640873b151e39\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation &amp; ActiveCampaign instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 id=\"22-conversion\" class=\"wp-block-heading\">Conversion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok now documents Sales as the objective for driving purchases on TikTok Shop, website, app, or website and app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok also notes that older Website Conversions and Product Sales objectives are being merged into Sales in a phased rollout, so you may still see legacy naming during the transition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With LeadsBridge, you can connect your CRM or marketing platform with <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-conversion-api\/\">TikTok Conversions<\/a> to track your segmented audiences and monitor conversions for a full-funnel measurement.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_640873f951e3a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-conversions\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations with TikTok Conversions\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 id=\"23-how-to-choose-the-right-tiktok-campaign-objective\" class=\"wp-block-heading\">How to choose the right TikTok campaign objective?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pick the objective based on the action you actually want:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Want more people to see the campaign? Choose <strong>Reach<\/strong>.<\/li>\n\n\n\n<li>Want clicks to a site or app? Choose <strong>Traffic<\/strong>.<\/li>\n\n\n\n<li>Want stronger viewing behavior? Choose <strong>Video Views<\/strong>.<\/li>\n\n\n\n<li>Want leads? Choose <strong>Lead Generation<\/strong>.<\/li>\n\n\n\n<li>Want more followers or profile-page activity? Choose <strong>Community Interaction<\/strong>.<\/li>\n\n\n\n<li>Want installs or app re-engagement? Choose <strong>App Promotion<\/strong>.<\/li>\n\n\n\n<li>Want purchase outcomes? Choose <strong>Sales<\/strong>.<\/li>\n\n\n\n<li>Want to build a stronger mid-funnel audience? Choose <strong>Brand Consideration<\/strong> if your account has access to it.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"24-tiktok-campaign-objectives-vs-tiktok-advertising-objectives\" class=\"wp-block-heading\">TikTok campaign objectives vs. TikTok advertising objectives<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019s advertising objectives and campaign objectives are both important components of a successful TikTok ad campaign. While the two terms are sometimes used interchangeably, they have different meanings and functions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can differentiate the two with a simple definition:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertising objectives<\/strong> are your specific business goals (e.g., increase brand recognition, drive traffic, get installs, grow views, collect leads).<\/li>\n\n\n\n<li><strong>Campaign objectives<\/strong> are the setting you choose in Ads Manager to make that goal happen (Reach, Traffic, Video Views, Lead Gen, Community Interaction, App Promotion, Sales).<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6901e6e3985dc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations with TikTok Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64d6429d0594a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64d6428f05949\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64d6428705948\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64d6427f05947\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/adf-xml-automotive\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo2.png\" alt=\"ADF\/XML (automotive) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and ADF\/XML (automotive)\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">It\u2019s essential that you keep them aligned. This means one clear KPI, matching the campaign objective with that KPI, and adjusting your optimization event throughout.<\/p>\n\n\n\n<h2 id=\"25-tiktok-ad-targeting\" class=\"wp-block-heading\">TikTok ad targeting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok ad targeting dimensions are parameters advertisers use to reach specific audiences on the platform. Here are standard TikTok ad targeting dimensions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographics:<\/strong> Age, gender, location, language, and spending power\/household income (availability varies by market).<\/li>\n\n\n\n<li><strong>Interests and behaviors:<\/strong> Hobbies, topics, industry interests, and past ad or content interactions.<\/li>\n\n\n\n<li><strong>Device and connection type:<\/strong> Device model, operating system, and connection type (Wi-Fi or mobile data).<\/li>\n\n\n\n<li><strong>Custom audiences:<\/strong> Use your own data (e.g., email lists, website\/app visitors) to retarget users. TikTok\u2019s server-side Events API strengthens this by capturing more reliable event data.<\/li>\n\n\n\n<li><strong>Lookalike audiences:<\/strong> Reach new users who share traits with your existing audience.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why audience targeting matters on TikTok<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Targeting focuses delivery on people most likely to be interested, boosting engagement and conversions. This is why reaching the right audience minimizes waste and improves ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevant targeting also drives higher CTRs, conversions, and overall campaign performance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on that, you can send tailored messaging to increase the impact of your campaign and improve the user experience.<\/p>\n\n\n\n<h2 id=\"26-tiktok-ad-policy-in-2026\" class=\"wp-block-heading\">TikTok ad policy in 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019s ad policy is designed to keep ads safe, accurate, and consistent with the platform experience. It covers ad eligibility, creative compliance, targeting, and landing page quality.<\/p>\n\n\n\n<h3 id=\"27-what-tiktok-reviews\" class=\"wp-block-heading\">What TikTok reviews?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok checks whether:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Any product or service can be advertised<\/li>\n\n\n\n<li>Creative follows policy<\/li>\n\n\n\n<li>Targeting is appropriate<\/li>\n\n\n\n<li>Landing page matches the ad and works properly<\/li>\n<\/ul>\n\n\n\n<h3 id=\"28-what-is-prohibited-and-restricted-content-on-tiktok\" class=\"wp-block-heading\">What is prohibited and restricted content on TikTok?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok prohibits or heavily restricts content such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>paid political ads<\/li>\n\n\n\n<li>political figures and entities<\/li>\n\n\n\n<li>tobacco and nicotine<\/li>\n\n\n\n<li>weapons and explosives<\/li>\n\n\n\n<li>illegal drugs<\/li>\n\n\n\n<li>misinformation<\/li>\n\n\n\n<li>deceptive or fake UI elements<\/li>\n<\/ul>\n\n\n\n<h3 id=\"29-creative-requirements-they-should-match-the-offer\" class=\"wp-block-heading\">Creative Requirements: They should match the offer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ads must clearly reflect what is being promoted. The ad, CTA, display name, and landing page should all align. For teams using AI to draft ad copy, running it through an <a href=\"https:\/\/walterwrites.ai\/ai-humanizer\/\" type=\"link\" id=\"https:\/\/walterwrites.ai\/ai-humanizer\/\">AI humanize<\/a>r helps ensure the tone stays natural and on-brand before the campaign goes live.<\/p>\n\n\n\n<h3 id=\"30-ads-should-not-include-deceptive-tactics\" class=\"wp-block-heading\">Ads should not include deceptive tactics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok does not allow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>bait-and-switch messaging<\/li>\n\n\n\n<li>fake buttons or close icons<\/li>\n\n\n\n<li>unsupported claims<\/li>\n\n\n\n<li>broken or misleading landing pages<\/li>\n<\/ul>\n\n\n\n<h3 id=\"31-tiktok-ad-specs\" class=\"wp-block-heading\">TikTok Ad Specs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For most non-Spark video ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aspect ratio: 9:16 preferred; 1:1 and 16:9 supported<\/li>\n\n\n\n<li>Resolution: minimum 540\u00d7960<\/li>\n\n\n\n<li>File types: .mp4, .mov, .mpeg, .3gp, .avi<\/li>\n\n\n\n<li>Max file size: 500 MB<\/li>\n\n\n\n<li>Profile image: 98\u00d798 px, under 50 KB<\/li>\n<\/ul>\n\n\n\n<h3 id=\"32-captions-and-naming-in-tiktok-ads\" class=\"wp-block-heading\">Captions and naming in TikTok ads<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Non-Spark captions use TikTok\u2019s default styling<\/li>\n\n\n\n<li>Clickable links, @mentions, and hashtags are not supported in Non-Spark captions<\/li>\n\n\n\n<li>Character limits vary by format and language<\/li>\n\n\n\n<li>Put key information early to avoid truncation<\/li>\n<\/ul>\n\n\n\n<h3 id=\"33-spark-ads-requirements\" class=\"wp-block-heading\">Spark Ads requirements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spark Ads use an existing TikTok post. They have the original:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>caption<\/li>\n\n\n\n<li>display name<\/li>\n\n\n\n<li>emojis<\/li>\n\n\n\n<li>hashtags<\/li>\n\n\n\n<li>mentions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Because Spark Ads rely on the original post, formatting is more flexible. These ads now support any video length that has been successfully published on TikTok, with no restriction.<\/p>\n\n\n\n<h3 id=\"34-identity-requirements-for-marketers\" class=\"wp-block-heading\">Identity requirements for marketers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A key 2026 update is that new campaigns are shifting away from Custom Identity. Brands should run ads from <a href=\"https:\/\/ads.tiktok.com\/help\/article\/set-up-identity?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">a verified TikTok profile<\/a>.<\/p>\n\n\n\n<h2 id=\"35-creative-tips-at-tiktok-ads-creative-center\" class=\"wp-block-heading\">Creative Tips at TikTok Ads Creative Center<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/pc\/en?rid=zo2kkk5uxks\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Ads Creative Center<\/a> is a free resource with guidance and inspiration. You can browse without a Business Account, though logging in gives deeper insights.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-20-1024x559.png\" alt=\"TikTok Ads Creative Center\" class=\"wp-image-49628\" style=\"width:489px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-20-1024x559.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-20-300x164.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-20-768x419.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-20-1536x838.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-20.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It\u2019s useful because it provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/best-practices-for-tiktok-ads\/\">Best practices<\/a> for building better-performing TikTok ads.<\/li>\n\n\n\n<li>Up-to-date insights on <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-trends\/\">trends<\/a> across industries.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use Top Ads to see high-performing ads in your category: Filter by campaign objective to find examples that match your goals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use Trend Discovery to track what\u2019s trending (hashtags, songs, creators, videos), then apply those insights to your creative tests and <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-strategy\/\">strategy<\/a>.&nbsp;<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 id=\"36-tiktok-lead-generation\" class=\"wp-block-heading\">TikTok Lead Generation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to <a href=\"https:\/\/leadsbridge.com\/blog\/step-by-step-guide-facebook-lead-generation-ads\/\">Facebook lead ads<\/a>, TikTok Lead Generation uses a pre-filled form with the user\u2019s name, email, phone number, and other requested details<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands can use the <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-lead-generation\/\">TikTok Lead Generation<\/a> to reach and engage with their prospects and customers and collect their data directly on in-stream ads on TikTok. You have a higher chance of conversions if your profile has likes and a <a href=\"https:\/\/www.qqtube.com\/buy-tiktok-views\" target=\"_blank\" rel=\"noreferrer noopener\">high number of views<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"936\" height=\"670\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/06\/image-17.png\" alt=\"TikTok Lead Generation tool IU\" class=\"wp-image-50666\" style=\"width:398px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/06\/image-17.png 936w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/06\/image-17-300x215.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/06\/image-17-768x550.png 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"977\" height=\"708\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/06\/image-18.png\" alt=\"TikTok Lead Generation tool UI\" class=\"wp-image-50667\" style=\"width:435px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/06\/image-18.png 977w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/06\/image-18-300x217.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/06\/image-18-768x557.png 768w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/tiktok-introduces-lead-generation-to-enable-businesses-to-reach-and-drive-customer-acquisition-with-ease\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">TikTok Lead Generation forms are built for mobile and keep users on the platform. The form includes a customizable background image (great for branding), your profile image, and a question section you can tailor to collect the info you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/tiktok-introduces-lead-generation-to-enable-businesses-to-reach-and-drive-customer-acquisition-with-ease\" target=\"_blank\" rel=\"noreferrer noopener\">an official TikTok partner<\/a>, <a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\">LeadsBridge<\/a> offers integrations with TikTok Lead Generation that facilitate seamless and automated data management.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automated data bridges help connect your TikTok lead ads with your favorite tools, such as <a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/salesforce\/\">Salesforce\u00ae<\/a>, <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-google-sheets\/\">Google Sheets<\/a>, <a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/klaviyo\/\">Klaviyo<\/a>, etc.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6901e75b985dd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6901e75b985de\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6901e75b985df\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6901e75b985e0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">Another great feature is <a href=\"https:\/\/ads.tiktok.com\/help\/article\/custom-audiences?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Custom Audiences<\/a>, which was designed to perform as a TikTok targeting option. Besides building audience segments, it enables you to connect with individuals who have previously engaged using:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interest Targeting:<\/strong> Reaches users based on their personal interests and the content or brands they engage with.<\/li>\n\n\n\n<li><strong>Behavioral Targeting<\/strong>: Targets users based on how they interact with your brand over time.<\/li>\n\n\n\n<li><strong>Retargeting<\/strong>: Re-engages users who have already interacted with your content or ads.<\/li>\n\n\n\n<li><strong>Demographic Targeting:<\/strong> Targets audiences by age, gender, location, language, and other characteristics.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can upgrade your TikTok advertising by integrating <a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\">TikTok Custom Audiences<\/a> with your favorite marketing tool.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6901e792985e1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations with TikTok Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"37-how-to-track-tiktok-campaigns\" class=\"wp-block-heading\">How to track TikTok campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Ads Manager offers a comprehensive dashboard where you can monitor ad performance, spend, and delivery status across campaigns, ad groups, and individual ads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can track key metrics like CPM, CPC, CPA, CTR, and conversions, and filter results by audience data such as gender, device type, and time of day.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-21-1024x435.png\" alt=\"tiktok custom audience\" class=\"wp-image-49629\" style=\"width:553px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-21-1024x435.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-21-300x128.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-21-768x326.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/01\/image-21.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9668\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">TikTok also offers <a href=\"https:\/\/ads.tiktok.com\/help\/article\/create-reports-from-a-template\">customizable report templates<\/a> that make it easy to <a href=\"https:\/\/www.flipsnack.com\/digital-report\" target=\"_blank\" rel=\"noreferrer noopener\">build detailed performance reports<\/a>. You can download them on demand or schedule automatic delivery. It can be daily, weekly, or monthly.&nbsp;<a href=\"https:\/\/stape.io\/tiktok-events-api-gateway\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok server-side tracking<\/a> helps strengthen this by capturing more accurate event data for these audiences.For a better understanding of performance across campaigns and channels, some businesses also partner with a <a href=\"https:\/\/vidi-corp.com\/marketing-analytics-agency\/\" type=\"link\" id=\"https:\/\/vidi-corp.com\/marketing-analytics-agency\/\">marketing analytics agency<\/a> to connect the data and optimise their overall strategy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To access the data, navigate to the Campaign page, select the campaign, ad group, or use ad tags, and then click \u201cView Data\u201d to view performance metrics and audience insights.<\/p>\n\n\n\n<h2 id=\"38-tiktok-ads-vs-other-platforms\" class=\"wp-block-heading\">TikTok ads vs. other platforms<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok is a strong advertising channel for brands that want attention, engagement, and creative momentum.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it is not always the best fit for every campaign.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some platforms are better for high-intent conversions, some for polished brand storytelling, and others for retargeting or product discovery.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best choice depends on your audience, creative style, funnel stage, and campaign goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The table below gives a quick snapshot of how TikTok compares with other major ad platforms.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Platform<\/strong><\/td><td><strong>Best for<\/strong><\/td><td><strong>Content style<\/strong><\/td><td><strong>Targeting strength<\/strong><\/td><td><strong>User intent<\/strong><\/td><td><strong>Best funnel stage<\/strong><\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td>Engagement, virality, creator-led campaigns<\/td><td>Short-form, vertical, trend-driven video<\/td><td>Good interest, behavior, and lookalike targeting<\/td><td>Discovery and entertainment<\/td><td>Top to mid funnel<\/td><\/tr><tr><td><strong>Facebook<\/strong><\/td><td>Lead generation, retargeting, and broad campaign control<\/td><td>Mixed media: video, image, carousel<\/td><td>Very strong<\/td><td>Lower browsing intent but strong conversion support<\/td><td>Full funnel<\/td><\/tr><tr><td><strong>Instagram<\/strong><\/td><td>Visual branding, polished creative, lifestyle campaigns<\/td><td>Reels, Stories, images, carousels<\/td><td>Strong<\/td><td>Discovery with stronger brand intent<\/td><td>Top to mid funnel<\/td><\/tr><tr><td><strong>Google<\/strong><\/td><td>High-intent traffic and conversions<\/td><td>Search, display, shopping, video<\/td><td>Very strong intent-based targeting<\/td><td>Active search and action<\/td><td>Mid to bottom funnel<\/td><\/tr><tr><td><strong>YouTube<\/strong><\/td><td>Video storytelling, education, product explainers<\/td><td>Short- and long-form video<\/td><td>Strong<\/td><td>Active viewing and search<\/td><td>Top to mid funnel<\/td><\/tr><tr><td><strong>Snapchat<\/strong><\/td><td>Younger audiences, AR campaigns, immersive mobile ads<\/td><td>Vertical video, Stories, AR formats<\/td><td>Solid<\/td><td>Fast, private, mobile-first interaction<\/td><td>Top to mid funnel<\/td><\/tr><tr><td><strong>Pinterest<\/strong><\/td><td>Product discovery, planning, and purchase consideration<\/td><td>Static and video creative, shopping-focused visuals<\/td><td>Strong for intent and interests<\/td><td>Planning and inspiration<\/td><td>Mid funnel<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"39-tiktok-ads-vs-facebook-ads\" class=\"wp-block-heading\">TikTok ads vs. Facebook ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok and Facebook remain top choices for digital advertisers, but they serve different strengths.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook still leads in detailed targeting, diverse ad formats, and full-funnel marketing across both Facebook and Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right platform depends on your campaign goals, creative style, and target demographic.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>TikTok ads<\/strong><\/td><td><strong>Facebook ads (Meta)<\/strong><\/td><\/tr><tr><td><strong>Content Style<\/strong><\/td><td>Short-form, video-first, music-driven<\/td><td>Mixed content (video, image, carousel)<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Engagement, virality, younger audiences<\/td><td>Targeting depth, lead gen, retargeting<\/td><\/tr><tr><td><strong>User Base<\/strong><\/td><td>2B+ MAUs, mostly Gen Z &amp; Millennials<\/td><td>3B+ MAUs, broader age range<\/td><\/tr><tr><td><strong>Ad Formats<\/strong><\/td><td>In-Feed, TopView, Spark ads, Branded effects<\/td><td>Video, Image, Carousel, Instant Experience<\/td><\/tr><tr><td><strong>Creative Approach<\/strong><\/td><td>Trend-driven, native-feel, UGC-style<\/td><td>Structured, CTA-driven, varied formats<\/td><\/tr><tr><td><strong>Targeting<\/strong><\/td><td>Interest, behavior, lookalikes<\/td><td>Demographics, behaviors, custom audiences<\/td><\/tr><tr><td><strong>Analytics<\/strong><\/td><td>TikTok Ads Manager, real-time trends<\/td><td>Meta Ads Manager, detailed reporting<\/td><\/tr><tr><td><strong>Average CPM<\/strong><\/td><td>~$3\u201310 (2025)<\/td><td>~$8\u201314 (2025)<\/td><\/tr><tr><td><strong>Average CTR<\/strong><\/td><td>~0.7\u20131.5% (higher for TopView)<\/td><td>~0.9\u20132% depending on format<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/facebook-ads-and-tiktok-ads\/\">Learn all about TikTok ads vs. Facebook ads here.&nbsp;<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 id=\"40-tiktok-ads-vs-instagram-ads\" class=\"wp-block-heading\">TikTok ads vs. Instagram ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok and Instagram are both powerful visual platforms, but they serve slightly different purposes. <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-create-instagram-stories-leads-ads-with-useful-example\/\">Instagram ads <\/a>stand out due to their advanced targeting and a more established ad ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your platform choice should match your audience and brand. Here\u2019s what to look for:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>TikTok ads<\/strong><\/td><td><strong>Instagram ads<\/strong><\/td><\/tr><tr><td><strong>Content Style<\/strong><\/td><td>Short-form, full-screen video<\/td><td>Photos, Stories, Reels, carousels<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Virality, Gen Z engagement<\/td><td>Brand polish, broad reach, retargeting<\/td><\/tr><tr><td><strong>User Base<\/strong><\/td><td>2B+ MAUs, mostly Gen Z<\/td><td>2.5B+ MAUs, strong Millennial and Gen Z mix<\/td><\/tr><tr><td><strong>Ad Formats<\/strong><\/td><td>In-Feed, Spark Ads, TopView, Branded Effects<\/td><td>Feed ads, Reels, Stories, Carousels<\/td><\/tr><tr><td><strong>Engagement Rate<\/strong><\/td><td>Higher (especially for UGC + creators)<\/td><td>Moderate, varies by format<\/td><\/tr><tr><td><strong>Targeting<\/strong><\/td><td>Interest, behavior, lookalikes<\/td><td>Advanced: interest, behavior, retargeting<\/td><\/tr><tr><td><strong>Analytics<\/strong><\/td><td>TikTok Ads Manager<\/td><td>Meta Ads Manager (Instagram via Facebook)<\/td><\/tr><tr><td><strong>Average CPM<\/strong><\/td><td>~$3\u201310 (2025)<\/td><td>~$7\u201312 (2025)<\/td><\/tr><tr><td><strong>Average CTR<\/strong><\/td><td>~0.7\u20131.5%<\/td><td>~0.9\u20132%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look at some of our popular Instagram integrations:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6408757d51e3c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/instagram-lead-ads\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo681.png\" alt=\"Instagram Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect Instagram Lead Ads &amp; Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6408759751e3d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/instagram-lead-ads\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo681.png\" alt=\"Instagram Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your data transfer between Instagram Lead Ads &amp; Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"41-tiktok-ads-vs-google-ads\" class=\"wp-block-heading\">TikTok ads vs. Google ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok ads are ideal for engaging younger audiences (Gen Z and Millennials) through visually creative videos. Google advertising is built for intent-based marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strongest strategies in 2025 often combine both platforms: TikTok for discovery, Google for intent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how they compare:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>TikTok ads<\/strong><\/td><td><strong>Google ads<\/strong><\/td><\/tr><tr><td><strong>Primary Strength<\/strong><\/td><td>Engagement, awareness, and cultural relevance<\/td><td>Intent-driven targeting, conversions<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Gen Z &amp; Millennials, viral reach<\/td><td>High-intent users ready to act<\/td><\/tr><tr><td><strong>Content Style<\/strong><\/td><td>Short-form, creator-led, trend-driven<\/td><td>Text search, display banners, product listings, video<\/td><\/tr><tr><td><strong>Ad Formats<\/strong><\/td><td>In-Feed, TopView, Spark, Hashtag Challenges<\/td><td>Search, Display, Shopping, YouTube (Video)<\/td><\/tr><tr><td><strong>Audience Targeting<\/strong><\/td><td>Interest, behavior, lookalikes<\/td><td>Keyword, demographic, remarketing, custom intent<\/td><\/tr><tr><td><strong>Engagement Style<\/strong><\/td><td>Scroll-based discovery, entertainment-first<\/td><td>Action-based search, direct navigation<\/td><\/tr><tr><td><strong>Average CPC (2025)<\/strong><\/td><td>~$0.50\u2013$2.00<\/td><td>Varies widely (~$1\u2013$10+ depending on competition)<\/td><\/tr><tr><td><strong>Conversion Strength<\/strong><\/td><td>Low to mid-funnel<\/td><td>Mid to bottom-funnel<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Check out these integrations that help you leverage your <a href=\"https:\/\/leadsbridge.com\/blog\/google-lead-form-ads\/\">Google lead generation<\/a>:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_679b45cef5356\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data sync between Google Ads lead form extensions &amp; HubSpot<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_679b45edf5357\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Salesforce\u00ae and Google Customer Match<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"42-tiktok-ads-vs-youtube-ads\" class=\"wp-block-heading\">TikTok ads vs. YouTube ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok is built for trend-driven content with a strong emphasis on creativity and viral potential.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/youtube-lead-ads\/\">YouTube<\/a> supports both short- and long-form content, with deeper viewer intent and longer attention spans. It\u2019s better suited for storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choice very much depends on how you want your message consumed.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>TikTok ads<\/strong><\/td><td><strong>YouTube ads<\/strong><\/td><\/tr><tr><td><strong>Content Style<\/strong><\/td><td>Short-form, vertical, sound-on<\/td><td>Short- and long-form, horizontal or vertical<\/td><\/tr><tr><td><strong>User Intent<\/strong><\/td><td>Discovery, entertainment<\/td><td>Active watching, intentional search<\/td><\/tr><tr><td><strong>Top Ad Formats<\/strong><\/td><td>In-Feed, Spark ads, TopView, Branded Challenges<\/td><td>Skippable\/Non-skippable Video, Bumper, Shorts<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Awareness, engagement, trend participation<\/td><td>Education, deep storytelling, high-retention ads<\/td><\/tr><tr><td><strong>User Base (2025)<\/strong><\/td><td>2B+ MAUs, Gen Z &amp; Millennials<\/td><td>2.7B+ MAUs, across all age groups<\/td><\/tr><tr><td><strong>Engagement Style<\/strong><\/td><td>Fast, scroll-based, community-driven<\/td><td>Longer view sessions, more deliberate attention<\/td><\/tr><tr><td><strong>Targeting Options<\/strong><\/td><td>Interests, behaviors, lookalikes<\/td><td>Keywords, demographics, in-market, custom intent<\/td><\/tr><tr><td><strong>Avg CPM (2025)<\/strong><\/td><td>~$3\u201310<\/td><td>~$5\u201315<\/td><\/tr><tr><td><strong>Avg CTR (2025)<\/strong><\/td><td>~0.7\u20131.5%<\/td><td>~1\u20132.5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look at some of our popular integrations:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68512a3f73764\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Connect TikTok Lead Generation &amp; HubSpot instantly<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68512a5673765\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/snapchat-lead-generation\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo682.png\" alt=\"Gmail logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data transfer between Snapchat Lead Generation &amp; Gmail<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"43-snapchat-ads-vs-tiktok-ads\" class=\"wp-block-heading\">Snapchat ads vs. TikTok ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Both Snapchat and TikTok are strong platforms for reaching Gen Z and younger millennials. <a href=\"https:\/\/leadsbridge.com\/blog\/snapchat-lead-generation\/\">Snapchat<\/a> mostly focuses on private sharing and immersive ad formats like AR Lenses, Filters, and Stories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should take your pick based on important markers of both platforms:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>TikTok ads<\/strong><\/td><td><strong>Snapchat ads<\/strong><\/td><\/tr><tr><td><strong>Content Focus<\/strong><\/td><td>Short-form, trend-based video<\/td><td>Private, immersive, and AR-driven content<\/td><\/tr><tr><td><strong>User Base (2025)<\/strong><\/td><td>2B+ MAUs, mostly Gen Z &amp; young millennials<\/td><td>750M+ MAUs, strong among ages 18\u201334<\/td><\/tr><tr><td><strong>Top Ad Formats<\/strong><\/td><td>In-Feed, TopView, Spark ads, Hashtag Challenges<\/td><td>Snap Ads, Story Ads, Lenses, Filters, Collection Ads<\/td><\/tr><tr><td><strong>Creative Strength<\/strong><\/td><td>Viral, sound-on, creator-driven content<\/td><td>AR, sequential storytelling, interactive formats<\/td><\/tr><tr><td><strong>Targeting Options<\/strong><\/td><td>Interests, behaviors, lookalikes, retargeting<\/td><td>Demographics, behaviors, custom audiences<\/td><\/tr><tr><td><strong>Engagement Style<\/strong><\/td><td>Public, trend-based discovery<\/td><td>Direct, 1:1 or group-based interaction<\/td><\/tr><tr><td><strong>Best Use Case<\/strong><\/td><td>Brand awareness, cultural engagement, UGC<\/td><td>Product try-ons, location-based or AR campaigns<\/td><\/tr><tr><td><strong>Avg CPM (2025)<\/strong><\/td><td>~$3\u201310<\/td><td>~$3\u20138<\/td><\/tr><tr><td><strong>Avg CTR (2025)<\/strong><\/td><td>~0.7\u20131.5%<\/td><td>~0.6\u20131.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Check out these integrations to automate your campaigns&#8217; data management:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_679b4623f5358\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/snapchat-lead-generation\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo429.png\" alt=\"Snapchat Custom Audience logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo682.png\" alt=\"Gmail logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Automate data sync between Snapchat Lead Generation &amp; Gmail<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_679b4661f5359\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/snapchat-custom-audience\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo429.png\" alt=\"Snapchat Custom Audience logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Mailchimp and Snapchat Custom Audience<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"44-tiktok-vs-pinterest-ads\" class=\"wp-block-heading\">TikTok vs. Pinterest ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pinterest is intent-focused, mostly used for planning and inspiration.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing between them depends on your campaign goals: TikTok is best for cultural impact and virality, while Pinterest excels at influencing purchase decisions and long-term planning.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>TikTok ads<\/strong><\/td><td><strong>Pinterest ads<\/strong><\/td><\/tr><tr><td><strong>Content Focus<\/strong><\/td><td>Entertainment, trends, short-form video<\/td><td>Inspiration, planning, and evergreen content<\/td><\/tr><tr><td><strong>User Intent<\/strong><\/td><td>Passive browsing, entertainment<\/td><td>Active searching, high purchase intent<\/td><\/tr><tr><td><strong>Top Ad Formats<\/strong><\/td><td>In-Feed, Spark Ads, TopView, Hashtag Challenges<\/td><td>Promoted Pins, Idea Ads, Shopping, Carousel<\/td><\/tr><tr><td><strong>User Demographic<\/strong><\/td><td>Mostly Gen Z &amp; Millennials<\/td><td>Broad age range, strong female audience<\/td><\/tr><tr><td><strong>Engagement Style<\/strong><\/td><td>Trend-driven, creator-led, fast-paced<\/td><td>Visual discovery, slower-paced, save-first<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Awareness, engagement, UGC<\/td><td>Product discovery, planning, and purchase intent<\/td><\/tr><tr><td><strong>Targeting Options<\/strong><\/td><td>Interest, behavior, lookalikes<\/td><td>Keywords, interests, custom, act-alike audiences<\/td><\/tr><tr><td><strong>Avg CPM (2025)<\/strong><\/td><td>~$3\u201310<\/td><td>~$2\u20135<\/td><\/tr><tr><td><strong>Avg CTR (2025)<\/strong><\/td><td>~0.7\u20131.5%<\/td><td>~0.9\u20132.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some helpful resources to help you learn more about Pinterest ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/pinterest-lead-ads\/\">The ultimate guide to Pinterest Lead Ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/pinterest-audience-targeting\/\">A step-by-step guide to Pinterest Audience Targeting<\/a><\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_679b468df535a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/pinterest-audience-targeting\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo431.png\" alt=\"Pinterest Audience Targeting logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with HubSpot and Pinterest Audience Targeting<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"45-faqs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 id=\"46-1-are-tiktok-ads-for-all-businesses\" class=\"wp-block-heading\">1. Are TikTok ads for all businesses?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok is suitable for most businesses, but not all. If you are targeting young audiences, you should be running ad campaigns on TikTok now. Learn more about <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/\">how to use TikTok for Small Businesses<\/a>.<\/p>\n\n\n\n<h3 id=\"47-2-how-effective-is-tiktok-advertising\" class=\"wp-block-heading\">2. How effective is TikTok advertising?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quite effective for discovery, awareness, and social commerce.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok <a href=\"https:\/\/newsroom.tiktok.com\/tiktok-turns-discovery-into-demand-driving-billions-in-economic-benefits-to-the-eu?lang=en-150\" target=\"_blank\" rel=\"noreferrer noopener\">says<\/a> businesses advertising on the platform generated \u20ac31 billion in economic value across the EU in 2025, and <a href=\"https:\/\/www.emarketer.com\/press-releases\/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">EMARKETER<\/a> says TikTok Shop sales will surpass $20 billion in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019s own trend reporting also keeps stressing authentic, creator-style content over polished brand ads.<\/p>\n\n\n\n<h3 id=\"48-3-what-is-tiktok%E2%80%99s-advertising-revenue\" class=\"wp-block-heading\">3. What is TikTok\u2019s advertising revenue?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is no single official 2026 reported number publicly decided on. But current forecasts put TikTok at about $14.5 billion in U.S. ad revenue in 2026.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.emarketer.com\/press-releases\/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">WARC<\/a> says that is 38% of TikTok\u2019s global ad revenue, which implies roughly $38 billion worldwide.<\/p>\n\n\n\n<h3 id=\"49-4-how-to-get-ad-revenue-on-tiktok\" class=\"wp-block-heading\">4. How to get ad revenue on TikTok<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For creators in 2026, the main entry point is <a href=\"https:\/\/www.tiktok.com\/creator-academy\/article\/creator-rewards-program\" target=\"_blank\" rel=\"noreferrer noopener\">Creator Rewards<\/a>, which replaced the old Creator Fund. TikTok\u2019s official eligibility includes being 18+, having 10,000 followers, 100,000 video views in the last 30 days, and posting original videos at least 1 minute long.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other monetization routes include <a href=\"https:\/\/ads.tiktok.com\/help\/article\/about-tiktok-one-for-creators?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok One brand deals<\/a>, Series, and <a href=\"https:\/\/manychat.com\/blog\/how-do-gifts-work-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video Gifts<\/a>.<\/p>\n\n\n\n<h3 id=\"50-5-how-much-does-tiktok-advertising-cost\" class=\"wp-block-heading\">5. How much does TikTok advertising cost?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u2019s official <a href=\"https:\/\/ads.tiktok.com\/help\/article\/budget\" target=\"_blank\" rel=\"noreferrer noopener\">minimums<\/a> are more than $50 at the campaign level and more than $20 at the ad-group level, and it supports CPC, CPM, oCPM, and CPV bidding.&nbsp;In the 2025\u20132026 <a href=\"https:\/\/www.darkroomagency.com\/observatory\/how-much-does-tiktok-advertising-cost-in-2026\" target=\"_blank\" rel=\"noreferrer noopener\">benchmark<\/a> guides, advertisers often see roughly $4\u2013$15 CPM and about $0.17\u2013$1.50 CPC. But the actual costs move a lot based on country, audience, creative, and objective.<\/p>\n\n\n\n<h2 id=\"51-takeaways\" class=\"wp-block-heading\">Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok is a leading ad platform for brands targeting global, mobile-first, and younger audiences. Its high engagement and mobile-optimized lead generation tools allow marketers to collect user data directly through in-stream ads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For best results, your incoming leads should be synced for further nurturing via <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-integrations\/\">automated integrations<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\">Discover our TikTok Lead Generation integrations<\/a> and <a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\">join the TikTok Custom Audiences waiting list <\/a>to take full advantage of your TikTok advertising campaigns.<\/strong><\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TikTok is a video-sharing social networking service that enables users to make videos in different genres, such as dance and comedy.&nbsp; Whether you want to sell more of your products or services or drive targeted traffic to your website, TikTok advertising campaigns can give you good returns on your ad spend.&nbsp; TikTok launched its lead [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":36679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[79],"industry":[],"class_list":["post-26075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-tiktok"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/01\/Cover-Blog-30May@2x.png","author_info":{"display_name":"Hephzy Asaolu","author_link":"https:\/\/leadsbridge.com\/blog\/author\/hephzy\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The complete guide to TikTok advertising (with examples) - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Make the most out of your TikTok advertising! Learn how to optimize TikTok Ads, reach custom audiences and get more leads on TikTok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The complete guide to TikTok advertising (with examples) - LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"Make the most out of your TikTok advertising! 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