{"id":32258,"date":"2026-07-30T06:18:59","date_gmt":"2026-07-30T06:18:59","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=32258"},"modified":"2026-07-31T06:19:05","modified_gmt":"2026-07-31T06:19:05","slug":"first-party-vs-third-party","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/","title":{"rendered":"First-party vs. third-party data: What\u2019s the difference?"},"content":{"rendered":"\n<h2 id=\"0-tldr\" class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data comes in four types: zero, first, second, and third party, differing in source, reliability, and privacy risk.<\/li>\n\n\n\n<li>First party data, collected directly from your own channels, is the most reliable and safest for personalization and measurement.<\/li>\n\n\n\n<li>Third party data offers scale for prospecting but is riskier, often outdated, and under growing regulatory scrutiny.<\/li>\n\n\n\n<li>Chrome still allows third party cookies in 2026, but Safari and Firefox block them by default, shrinking their overall reach.<\/li>\n\n\n\n<li>Server side tracking tools like Meta&#8217;s Conversions API help maintain accurate data even as browser based tracking declines.<\/li>\n\n\n\n<li>Best practice is to match the data type to your goal, whether that is acquisition, conversion, retention, or measurement, and to centralize storage in a CRM.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two types:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First-party data, which is information you collect directly from your own customers and channels. This comes from your website, app behavior, email engagement, purchases, loyalty data, customer surveys, and CRM records.<\/li>\n\n\n\n<li>Third-party data, which basically is any information collected by someone else and then sold or shared with you, for instance, audience segments from data brokers, \u201cinterest\u201d segments from ad tech vendors.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">First-party is easier to use safely and reflects your customers\u2019 behavior, while third-party is riskier and can be restricted quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019re going to look at the difference between first-party vs. third-party data to help you know when to use each.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-2ed75a61-dade-4cbe-b592-a0240235bbbf\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/#0-tldr>TL;DR<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/#1-what%E2%80%99s-the-difference-between-first-party-and-third-party-data-and-what-about-other-types-of-data->What\u2019s the difference between first-party and third-party data? And what about other types of data?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/#6-what%E2%80%99s-the-difference-between-first-party-and-third-party-cookies>What\u2019s the difference between first-party and third-party cookies?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/#7-first-party-vs-third-party-data-which-is-better->First-party vs. third-party data: Which is better?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/#13-how-amp-why-store-first-party-and-third-party-data->How &amp; why store first-party and third-party data&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/#14-what-about-cookieless-tracking->What about cookieless tracking?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/#16-faqs>FAQs<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/#23-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll also discuss tools that help you collect accurate <a href=\"https:\/\/leadsbridge.com\/blog\/lead-data\/\">lead data<\/a> and improve your marketing performance, such as the Facebook Conversions API.\u00a0<br><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_69a00b250099f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite tools with Facebook Conversions API automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"1-what%E2%80%99s-the-difference-between-first-party-and-third-party-data-and-what-about-other-types-of-data-\" class=\"wp-block-heading\">What\u2019s the difference between first-party and third-party data? And what about other types of data?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are four core data types:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zero-party<\/li>\n\n\n\n<li>First-party<\/li>\n\n\n\n<li>Second-party<\/li>\n\n\n\n<li>Third-party<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here, we mainly focus on first-party and third-party because they usually have the biggest impact on targeting, personalization, and measurement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main difference is about where the data comes from. That source affects how accurate it is, how safe it is to use, and how long you can rely on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ccurate it is, how safe it is to use, and how long you can rely on it.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Data Type<\/strong><\/td><td><strong>Source<\/strong><\/td><td><strong>Examples<\/strong><\/td><td><strong>Best Use Case<\/strong><\/td><td><strong>Reliability<\/strong><\/td><td><strong>Privacy\/Compliance Risk<\/strong><\/td><\/tr><tr><td><strong>Zero-party<\/strong><\/td><td>Directly shared by the customer (intentional)<\/td><td>Preference center, surveys, quiz answers, forms, sales notes<\/td><td>Lead qualification, intent signals, and personalization<\/td><td><strong>High<\/strong> (permission is strong and self-reported)<\/td><td><strong>Low. <\/strong>The user chose to share it, so you have a clear record of consent.<\/td><\/tr><tr><td><strong>First-party<\/strong><\/td><td>Collected by you from your own channels<\/td><td>Purchases, site\/app behavior, email clicks, CRM, support tickets<\/td><td>Segmentation, lifecycle marketing, measurement, LTV\/retention<\/td><td><strong>High<\/strong> (if tracking is solid)<\/td><td><strong>Low to medium. <\/strong>You control the data, but you still need a lawful basis under laws like GDPR and proper consent for marketing cookies.<\/td><\/tr><tr><td><strong>Second-party<\/strong><\/td><td>Another company\u2019s first-party data is shared with or sold to you<\/td><td>Publisher audience data, retail partner data, co-marketing lists<\/td><td>Audience expansion with a trusted partner, overlap analysis<\/td><td><strong>Medium to High<\/strong> (depends on partner and match quality)<\/td><td><strong>Medium. <\/strong>Risk depends on how your partner collected the data and whether their users consented to it being shared.<\/td><\/tr><tr><td><strong>Third-party<\/strong><\/td><td>Aggregated by outside vendors across many sources<\/td><td>Broker segments, modeled interests, enrichment attributes, third-party cookies<\/td><td>Prospecting at scale, enrichment when allowed<\/td><td><strong>Variable<\/strong> (often modeled and can be outdated)<\/td><td><strong>H<\/strong><strong>igh. <\/strong>You don&#8217;t control how it was collected, consent is often unclear, and regulations like GDPR and CCPA put this data under heavy scrutiny.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"2-what%E2%80%99s-zero-party-data\" class=\"wp-block-heading\">What\u2019s zero-party data?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zero-party data is information customers choose to tell you on purpose. Say, what someone shares on a lead form, at checkout, in a survey, in a preference center, or even in a sales conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"828\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-10.png\" alt=\"checkout survey example\" class=\"wp-image-51737\" style=\"width:416px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-10.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-10-300x243.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-10-768x621.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This data is extremely useful because it shows users\u2019 intent and motivation, which you can\u2019t usually get from analytics alone. For example, why they\u2019re buying, what they need, or their timeline.<br><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63036134879f3\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads &amp; Email Notification automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63036337879f4\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data transfer between Facebook Lead Ads &amp; Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6303635d879f5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data transfer between Facebook Lead Ads &amp; HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 id=\"3-what%E2%80%99s-first-party-data\" class=\"wp-block-heading\">What\u2019s first-party data?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First-party data is all the data you collect directly from your own channels and systems.<br>This can be on-site or in-app behavior, purchase history, email or SMS engagement, your CRM fields, and support interactions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-13-1024x504.png\" alt=\"First-party data\" class=\"wp-image-51740\" style=\"width:577px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-13-1024x504.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-13-300x148.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-13-768x378.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-13-1536x756.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-13.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/liveramp.com\/explainer\/explaining-first-party-data\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This is your most dependable data for targeting existing audiences, improving funnels, and measuring what actually worked.<\/p>\n\n\n\n<h3 id=\"4-what%E2%80%99s-second-party-data\" class=\"wp-block-heading\">What\u2019s second-party data?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Second-party data is basically someone else\u2019s first-party data that they share or sell to you (usually through a partnership).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"282\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-12-1024x282.png\" alt=\" second-party data\" class=\"wp-image-51739\" style=\"width:552px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-12-1024x282.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-12-300x83.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-12-768x212.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-12.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.exchangewire.com\/blog\/2016\/01\/19\/second-party-data-not-second-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It can work well when you have a clear partner and a real reason to share audiences (like co-marketing, distribution, or retail relationships). The downside is you\u2019re relying on their <a href=\"https:\/\/leadsbridge.com\/blog\/lead-tracking\/\">tracking<\/a> and definitions, not yours.<\/p>\n\n\n\n<h3 id=\"5-what%E2%80%99s-third-party-data\" class=\"wp-block-heading\">What\u2019s third-party data?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Third-party data comes from any point that can be considered an outside source. Or, it has collected and combined data from many places, then sold as segments or attributes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Third-party databases and <a href=\"https:\/\/leadsbridge.com\/blog\/data-enrichment\/\">data enrichment tools<\/a>&nbsp;<\/li>\n\n\n\n<li>Third-party cookies installed on your site, like those for Google Ads or Facebook Ads<\/li>\n\n\n\n<li><a href=\"https:\/\/www.scraperapi.com\/web-scraping\/\">Web scraping<\/a> of publicly available information from across the internet<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This data is often used to expand reach or fill in missing details (enrichment).&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"237\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-11-1024x237.png\" alt=\"third-party data\" class=\"wp-image-51738\" style=\"aspect-ratio:4.32070831283817;width:575px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-11-1024x237.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-11-300x69.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-11-768x178.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-11.png 1098w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that reliability can swing a lot, and it\u2019s usually the most exposed to privacy limits and platform changes.<\/p>\n\n\n\n<h2 id=\"6-what%E2%80%99s-the-difference-between-first-party-and-third-party-cookies\" class=\"wp-block-heading\">What\u2019s the difference between first-party and third-party cookies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies are small files your website stores in a user\u2019s browser to remember things like sessions and activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First-party cookies are set by <em>your own domain<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They help you find what exactly people do on your site. Did they view any pages? When and where do the sign-ins take place? What do they have in their carts, and if they finalized purchases? This data also lets you run personalized campaigns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/11397207?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">GA4 mainly uses first-party cookies<\/a> to identify users and sessions (like the _ga cookie), so it can measure site behavior without relying on third-party cookies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Third-party cookies are set by <em>another domain<\/em> through your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who sets them is usually ad tech scripts and pixels. They\u2019re used for cross-site tracking like retargeting, frequency caps, and some forms of attribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, is Chrome killing third-party cookies?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And what actually happened with Chrome and third-party cookies?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google spent years threatening to kill them. Then in July 2024, they officially dropped that plan. And in April 2025, they confirmed they won&#8217;t even add a new consent prompt for them. So Chrome still supports third-party cookies in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that doesn&#8217;t mean everything&#8217;s fine. Safari and Firefox have blocked third-party cookies by default since around 2020, which means a huge slice of web traffic is already cookieless. And more Chrome users are turning on stricter privacy settings every year. So even though cookies aren&#8217;t gone, they reach fewer people than before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So in 2026, there&#8217;s no hard cutoff date to plan around, but third-party cookies are slowly losing their reach. Building on first-party data still makes the most sense long-term.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2026-02-26-at-10.09.10-1024x635.png\" alt=\"\" class=\"wp-image-51741\" style=\"width:566px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2026-02-26-at-10.09.10-1024x635.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2026-02-26-at-10.09.10-300x186.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2026-02-26-at-10.09.10-768x476.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Screenshot-2026-02-26-at-10.09.10.png 1332w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/usercentrics.com\/knowledge-hub\/consent-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A Consent Management Platform (CMP) collects and stores user consent and helps control which tags fire.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, many CMPs <a href=\"https:\/\/cmppartnerprogram.withgoogle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">integrate with Google Consent Mode <\/a>in Google Tag Manager, so Google tags can change behavior based on consent. For example, only using cookies when consent is granted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many teams are moving more and more toward server-side tracking, like Conversions APIs. This connection sends events from your CRM to a server you control, rather than relying exclusively on your browser data.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the platform you are advertising on has access to your up-to-date event data, it can improve audience segments and targeting.\u00a0<\/p>\n\n\n\n<h2 id=\"7-first-party-vs-third-party-data-which-is-better-\" class=\"wp-block-heading\">First-party vs. third-party data: Which is better?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First-party data is the best base for segmentation, personalization, lifecycle marketing, and measurement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Third-party data can still be useful, but mostly as an add-on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mainly because it\u2019s a good addition for prospecting and enrichment, and filling in gaps like firmographics.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem with third-party data, besides consent issues, is the fact that it\u2019s often modeled, can be outdated, and you don\u2019t control how it was collected.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So all you can do with it is use it as a helpful signal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how do you do that?<\/p>\n\n\n\n<h3 id=\"8-how-to-use-different-types-of-data-to-achieve-your-business-goals-a-step-by-step-guide\" class=\"wp-block-heading\">How to use different types of data to achieve your business goals: A step-by-step guide<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Step 1: Pick the goal. Don&#8217;t start with the data.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acquiring new customers<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You need reach, so third-party or second-party data can help you find new people. But you still need first-party data to learn and optimize.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that third-party audience segments are shrinking in reliability in 2026, since Safari and Firefox already block third-party cookies by default, and Chrome users are increasingly opting into <a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?hl=en&amp;co=GENIE.Platform%3DDesktop\" target=\"_blank\" rel=\"noreferrer noopener\">stricter privacy settings<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Converting more<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stick to first-party and zero-party data here, like on-site behavior, CRM signals, form fills, and preference data. They perform a lot better than third-party for conversion. Server-side tracking tools like the Meta Conversions API help make sure these signals actually reach your ad platforms, even when browser tracking gets blocked.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retaining and expanding<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your first-party data should be the main driver. Purchase history, product usage, support interactions, all of that tells you way more than any outside source. This is also where zero-party data shines: a simple post-purchase survey can tell you why someone bought, which no analytics tool can.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Measuring performance<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your system lacks clean events and IDs, first-party data is your go-to. Third-party data tends to be noisy and unreliable for measurement. In 2026, with consent rules tightening and browser signal loss growing, clean server-side event data is more important than ever.<\/p>\n\n\n\n<h3 id=\"9-step-2-choose-the-minimum-data-that-can-drive-an-action\" class=\"wp-block-heading\">Step 2: Choose the minimum data that can drive an action.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself: what decision will this data actually change? If it won&#8217;t affect your targeting, messaging, bidding, or sales routing, you don&#8217;t have enough yet. Gather more before moving ahead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/cookieless-tracking\/\">Here&#8217;s how to improve your cookieless marketing data tracking.<\/a><\/p>\n\n\n\n<h3 id=\"10-step-3-use-the-right-data-type-for-the-job\" class=\"wp-block-heading\">Step 3: Use the right data type for the job.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zero-party<\/strong> when you need intent signals like budget, timeline, or needs<\/li>\n\n\n\n<li><strong>First-party<\/strong> when you need behavior, what people actually did with you<\/li>\n\n\n\n<li><strong>Second-party<\/strong> when you have a trusted partner like a publisher or retail partner<\/li>\n\n\n\n<li><strong>Third-party<\/strong> only when you need scale or enrichment, and always verify it first. In 2026, also check whether the source relies on third-party cookies, since that data is reaching fewer users than it used to.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"11-step-4-quality-check-before-you-activate\" class=\"wp-block-heading\">Step 4: Quality-check before you activate.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For any non-first-party source, check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Freshness:<\/strong> How often is it updated?<\/li>\n\n\n\n<li><strong>Match rate:<\/strong> How often does it correctly connect to your records?<\/li>\n\n\n\n<li><strong>Coverage:<\/strong> How much of your audience does it actually fill in?<\/li>\n\n\n\n<li><strong>Drift:<\/strong> Does it stay stable month to month?<\/li>\n\n\n\n<li><strong>Consent trail:<\/strong> Can the vendor show how and when users consented to their data being collected and shared? In 2026, this is not optional under GDPR, CCPA, and similar laws.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"12-step-5-prove-value-with-a-test\" class=\"wp-block-heading\">Step 5: Prove value with a test.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Run a holdout or A\/B test and ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does enrichment improve lead-to-meeting rate?<\/li>\n\n\n\n<li>Does third-party targeting beat broad targeting combined with<a href=\"https:\/\/leadsbridge.com\/blog\/crm-retargeting\/\"> first-party retargeting<\/a>?<\/li>\n\n\n\n<li>Does adding attributes change conversion, or does it just add cost?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If the data doesn&#8217;t survive a test, it doesn&#8217;t deserve a budget.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_630365ed879f7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect Facebook Lead Ads &amp; Zoho CRM\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63036610879f8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/absolute-results\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo519.png\" alt=\"Absolute Results logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between Facebook Lead Ads &amp; Absolute Results\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">From there, your sales team can <strong>use a third-party data enrichment tool<\/strong> or <a href=\"https:\/\/www.scrapingbee.com\/blog\/web-scraping-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">web scraping tools<\/a> to search for the lead or their company. You can now discover the company size, relevant news items (like whether or not it was recently acquired or received funding), company revenue, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With all of this information, you can craft a stronger deal for the client to increase the odds of closing a sale.&nbsp;<\/p>\n\n\n\n<h2 id=\"13-how-amp-why-store-first-party-and-third-party-data-\" class=\"wp-block-heading\">How &amp; why store first-party and third-party data&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not first-party vs. third-party data you should worry about; it\u2019s how to store both in a way that your team can use it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to <strong>store all your existing data in a single location<\/strong> so that your marketing, sales, and customer service teams don\u2019t have to dig through multiple tools to find all the information they might need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having all<strong> first-party and third-party data stored in your CRM<\/strong>, therefore, is the best move, and you can use 3rd party data integration and automation tools like <a href=\"https:\/\/leadsbridge.com\/\">LeadsBridge<\/a> to keep all of your information synced and up to date.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want to use this information so that you can<strong> identify high-value leads<\/strong>,<strong> <\/strong>help deliver stronger customer service, and create more relevant marketing messages. You can better understand your target audience, collect emails for targeting, and <strong>use third-party integrations to set up and automate retargeting<\/strong> on paid social platforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can, for example, <strong>use <a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\">LeadsBridge\u2019s Custom Audiences Sync integration<\/a> to effectively reach your audience through retargeting<\/strong> on Facebook, LinkedIn, TikTok, and Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our Audience targeting integrations make it easier for you to connect segmented audiences from your CRM or your email marketing platform (or both!) with your go-to advertising platforms.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63036642879f9\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Transfer data between Act-On &amp; Facebook Custom Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6303673e879fa\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect ActiveCampaign &amp; Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63036789879fb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data sync between Google Sheets &amp; Google Customer Match\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_630367ef879fc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate HubSpot with LinkedIn Matched Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/demo\/?utm_term=&amp;utm_campaign=&amp;utm_source=google&amp;utm_medium=cpc&amp;hsa_acc=8255719174&amp;hsa_cam=16074318936&amp;hsa_grp=&amp;hsa_ad=&amp;hsa_src=x&amp;hsa_tgt=&amp;hsa_kw=&amp;hsa_mt=&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjw0oyYBhDGARIsAMZEuMs8C1PQXUBlMYE2aBvoikjSROCTiSI8j7psoYUHyiLQKIcw5NavylYaAqgnEALw_wcB\">Schedule a demo to learn more about TikTok Custom Audience.&nbsp;<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-37658\">\n    <a href=\"https:\/\/leadsbridge.com\/demo\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When you have more data about individual customers, you can understand their needs, pain points, and motivations much more effectively, while also seeing where they are in the digital sales funnel.&nbsp;<\/p>\n\n\n\n<h2 id=\"14-what-about-cookieless-tracking-\" class=\"wp-block-heading\">What about cookieless tracking?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Third-party cookies are still around in Chrome, but they&#8217;re less reliable than they used to be. Safari and Firefox already block them by default. And even in Chrome, more users are opting out. That makes server-side tracking more important than ever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So there\u2019s no single date you can build your pipeline on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you can do is to build your measurement and optimization on first-party data and send key conversion events from your server.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where <a href=\"https:\/\/leadsbridge.com\/blog\/capi-advertising\/\">Meta Conversions API (CAPI)<\/a> comes in. It establishes a direct server-to-server connection to Meta, so purchases, leads, and other events can still be shared even when browser tracking is blocked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How to shift toward Conversions API?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/facebook-conversions-api-events\/\">Send your main events (Lead, AddToCart, Purchase) via CAPI<\/a>, and run it alongside the Pixel with deduplication (same event_id).<\/li>\n\n\n\n<li>Pass consented identifiers (like hashed email and phone) to improve matching, and monitor Event Match Quality in Events Manager.<\/li>\n\n\n\n<li>Wire it to your CMP consent choices so you only send what the user allows.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"15-how-to-use-facebook%E2%80%99s-conversions-api-for-cookieless-tracking\" class=\"wp-block-heading\">How to use Facebook\u2019s Conversions API for cookieless tracking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/facebook-conversions-api\/\">Facebook\u2019s Conversions API<\/a> is an exceptional workaround to the third-party cookie issue. It allows you to sync the data from your website that <em>you\u2019ve <\/em>collected to Facebook, where they can then use the data for remarketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is similar to how the <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-install-facebook-pixel\/\">pixel<\/a> works in theory, except the pixel uses <em>Facebook\u2019s<\/em> tracking on your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The data is being sent from your server back to Facebook, so this sidesteps the issue while still giving you plenty of reliable, actionable data to fully automate your campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u2019s Conversions API is free, and you can use LeadsBridge\u2019s <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-conversions-api\/\">Facebook Conversions API integration<\/a> to make setup easy and to even automate your campaigns.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6303695c879fe\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically sync data between ActiveCampaign &amp; Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63036986879ff\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect Mailchimp &amp; Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6303699c87a00\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Transfer data between Zoho CRM &amp; Facebook Conversions API in real-time\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"16-faqs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 id=\"17-1-what-is-the-difference-between-first-party-and-third-party-data\" class=\"wp-block-heading\">1. What is the difference between first-party and third-party data?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First-party data is <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-grow-your-email-list\/\">collected directly from your own channels (such as your email list<\/a>, CRM, site, and app). Third-party data is collected by an outside provider and then sold or shared with you.<\/p>\n\n\n\n<h3 id=\"18-2-how-do-i-collect-first-party-data\" class=\"wp-block-heading\">2. How do I collect first-party data?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use your website and <a href=\"https:\/\/developers.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\">app analytics (like GA4),<\/a> CRM and customer support tools, email and SMS engagement, purchase history, and consented forms or surveys. Track key events (signup, lead, add-to-cart, purchase) and connect them to a user ID when possible.<\/p>\n\n\n\n<h3 id=\"19-3-what%E2%80%99s-the-best-alternative-to-third-party-cookies\" class=\"wp-block-heading\">3. What\u2019s the best alternative to third-party cookies?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A strong first-party setup: GA4, server-side tracking (when it makes sense), consent management (CMP), first-party audiences (CRM lists, site visitors), and contextual targeting. Focus on building owned audiences you can reuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/crm-lead-management\/\">Combining contextual targeting and CRM automation<\/a> is a high-performing strategy if you want to acquire and convert high-intent prospects.<\/p>\n\n\n\n<h3 id=\"20-4-is-first-party-data-gdpr-compliant-\" class=\"wp-block-heading\">4. Is first-party data GDPR compliant?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/gdpr-compliance-implementation-for-dummies-all-the-requirements-and-things-to-do\/\">First-party data can be GDPR compliant<\/a>, but it doesn\u2019t happen automatically. You still need a lawful basis (often consent for marketing cookies), clear notices, data minimization, retention rules, and a way for users to access and delete data when required.<\/p>\n\n\n\n<h3 id=\"21-5-do-i-still-need-cookies\" class=\"wp-block-heading\">5. Do I still need cookies?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Usually yes. Cookies still help with logins, cart memory, analytics, and attribution. The key is using them transparently, limiting what you collect, and honoring consent choices.<\/p>\n\n\n\n<h3 id=\"22-6-what-is-zero-party-data\" class=\"wp-block-heading\">6. What is zero-party data?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.typeform.com\/blog\/zero-party-data-beginners-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Zero-party data<\/a> is information a customer shares with you on purpose. Think quiz answers, survey responses, preference centers, and form fills where someone tells you exactly what they want, need, or plan to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s different from first-party data because you didn&#8217;t have to observe or infer it from behavior. The customer just told you directly. That makes it some of the most accurate and consent-friendly data you can have.<\/p>\n\n\n\n<h2 id=\"23-final-thoughts\" class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The question isn\u2019t so much whether you should be using first-party data vs. third-party data, but when and how to use each.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As your business grows, there are plenty of reasons why you\u2019ll want to have as much customer data as you possibly can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taking advantage of first-party data and third-party data together is often a good strategy, but don\u2019t forget to set up cookieless tracking options like Facebook\u2019s Conversions API so that you can keep your remarketing campaigns going strong. This is an essential part of maintaining high conversion and sales rates, and it\u2019s easier than ever with the right tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking for new ways to utilize the data that you have to better connect to your target audience, including existing leads and potential customers alike?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-conversions-api\/\"><strong>See how our Facebook Conversions API integrations can automate and improve your remarketing campaigns.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR How does a business know which products to sell and at what prices or which marketing channels to use? All of this comes from data.&nbsp; There are two types:&nbsp; First-party is easier to use safely and reflects your customers\u2019 behavior, while third-party is riskier and can be restricted quickly. In this post, we\u2019re going [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":37763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[76],"industry":[],"class_list":["post-32258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-facebook"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/10\/Cover-Blog-22Aug.png","author_info":{"display_name":"Marco Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/marcocirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First-party vs. third-party data: What\u2019s the difference? - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Learn the difference in first-party data vs. third-party data. 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