

{"id":32625,"date":"2023-02-10T15:52:14","date_gmt":"2023-02-10T15:52:14","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=32625"},"modified":"2025-08-11T14:43:38","modified_gmt":"2025-08-11T14:43:38","slug":"customer-segmentation-strategy","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/","title":{"rendered":"The complete guide to customer segmentation strategy"},"content":{"rendered":"\n<p>Anyone who has ever worked in sales, customer service, or a business analytics department is all too aware that not all customers are created equal.<\/p>\n\n\n\n<p>Even within individual businesses, you\u2019re practically guaranteed to have groups of customers who vary wildly in their available budget, the pain points or motivations they possess, how they use your products or services, or even which products and services they purchase.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-5a9a8a13-4a24-4c56-8505-2ee9ef2bf533\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of Content<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#0-what-is-customer-segmentation>What is customer segmentation?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#1-why-customer-segmentation-strategies-are-so-important->Why customer segmentation strategies are so important&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#2-customer-scoring-and-segmentation-how-it-works->Customer scoring and segmentation: How it works&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#3-how-to-segment-customers->How to segment customers&nbsp;&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#4-examples-of-customer-segment-advertisements>Examples of customer segment advertisements<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#5-geographic->Geographic&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#6-demographic->Demographic&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#7-firmographic->Firmographic&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#8-behavioral->Behavioral&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#9-psychographic>Psychographic<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#10-customer-segmentation-software-amp-integrations-you-should-use->Customer segmentation software &amp; integrations you should use&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/#11-final-thoughts->Final thoughts&nbsp;<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In order to sell more both now and long term, knowing how to identify and appeal to each customer segment is essential.<\/p>\n\n\n\n<p>In this post, we\u2019re going to show you how to segment customers, types of customer segments, B2B customer segmentation examples, and show you how to build a comprehensive and efficient customer segmentation strategy.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e655707e8fb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"{\"id\":371,\"name\":\"Facebook Custom Audiences\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo371.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo371.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo371.png\",\"slug\":\"facebook-custom-audiences\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your favorite tool with Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e656c67e8fc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"{\"id\":422,\"name\":\"LinkedIn Matched Audiences\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo422.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo422.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo422.png\",\"slug\":\"linkedin-matched-audiences\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your favorite tool with LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e657147e8fd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"{\"id\":1128,\"name\":\"TikTok Custom Audiences\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1128.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1128.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1128.png\",\"slug\":\"tiktok-custom-audiences\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your favorite tool with TikTok Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e6575b7e8fe\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"{\"id\":421,\"name\":\"Google Customer Match\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo421.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo421.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo421.png\",\"slug\":\"google-customer-match\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your favorite tool with Google Customer Match\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-customer-segmentation\">What is customer segmentation?<\/h2>\n\n\n\n<p>Customer segmentation strategies are the processes you\u2019ll use to identify, rank, and appeal to different <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">target audiences<\/a>. These strategies are an essential part of any business because in order to attract customers, you must first understand who you want to attract.&nbsp;<\/p>\n\n\n\n<p>For example, a social media marketing <a href=\"https:\/\/leadsbridge.com\/blog\/software-as-a-service-examples\/\">SaaS tool<\/a> has one product with different plans available, but their customers will use it in different ways. Their audiences might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A small business owner trying to manage their own social media profiles and they just need a tool to make scheduling easier<\/li>\n\n\n\n<li>A business\u2019s marketing team is trying to schedule content and get it approved by the PR team before having it go live for their multiple profiles<\/li>\n\n\n\n<li>Agencies who use the tool to approve work of their employees and submit it for client approval<\/li>\n<\/ul>\n\n\n\n<p>These segments are often reflected in <a href=\"https:\/\/blog.pricebeam.com\/effectively-implementing-price-segmentation-strategies\">a brand\u2019s pricing<\/a> like you can see here with LeadsBridge:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-2.26.40-PM-1024x564.png\" alt=\"LeadsBridge pricing\" class=\"wp-image-40429\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-2.26.40-PM-1024x564.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-2.26.40-PM-300x165.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-2.26.40-PM-768x423.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-2.26.40-PM-1536x845.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-2.26.40-PM-2048x1127.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>These are distinct audience segments, and if you aren\u2019t properly identifying them, you\u2019ll struggle to even attract them in the first place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-why-customer-segmentation-strategies-are-so-important-\">Why customer segmentation strategies are so important&nbsp;<\/h2>\n\n\n\n<p>As we touched on above, it\u2019s crucial that businesses understand who their primary customer segments are in order to pursue them more effectively. Some audience segments are so distinct and vital that your business will flounder if you are unable to identify them properly.<\/p>\n\n\n\n<p>In addition to understanding their needs and behaviors, incorporating <a href=\"https:\/\/www.onestream.com\/blog\/what-is-financial-planning-and-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial planning and analysis<\/a> into your customer segmentation strategy ensures you&#8217;re also considering customers&#8217; budget constraints and purchasing power, which is crucial for pricing and product development strategies.<\/p>\n\n\n\n<p>When you\u2019re able to identify distinct customer segments, you can quickly learn the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why they might want to use your product or service; what problem it solves for them<\/li>\n\n\n\n<li>What they can afford, or their estimated budget they\u2019re willing to pay (buying power)<\/li>\n\n\n\n<li>What marketing messages could work for them<\/li>\n\n\n\n<li>What products or services they\u2019re most interested in<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s a difference between someone who wants an all-wheel drive SUV to go off-roading and someone who is looking for an SUV because it\u2019s the best fit to protect and transport their growing family.&nbsp; Understanding motivations beyond buying power is an important part of segmenting audiences.<\/p>\n\n\n\n<p>Each individual segment needs its own messaging, marketing, and potentially its own deals. Customer segmentation strategies allow your team to both prioritize customers (like someone who wants an off-roading SUV compared to the safety-driven soccer mom\u2019s family of four) and how to interact with them. It\u2019s an important part of <a href=\"https:\/\/leadsbridge.com\/blog\/lead-qualification\/\">lead qualification<\/a> and the first step in conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-customer-scoring-and-segmentation-how-it-works-\">Customer scoring and segmentation: How it works&nbsp;<\/h2>\n\n\n\n<p>Customer scoring (sometimes known as <a href=\"https:\/\/leadsbridge.com\/blog\/lead-scoring-best-practices\/\">lead scoring<\/a> during the lead nurturing process) involves using a set rubric you\u2019ve created to assign value to different customers or leads. You can add or subtract points based on different traits.<\/p>\n\n\n\n<p>Referred customers, for example, have a <a href=\"https:\/\/review42.com\/resources\/referral-marketing-statistics\/#:~:text=Referred%20customers%E2%80%99%20lifetime%20value%20(LTV)%20is%2016%25%20higher%20than%20that%20of%20non%2Dreferred%20customers.\">16% higher LTV <\/a>on average than clients who find a business through other means, thus improving their lead score.<\/p>\n\n\n\n<p>B2B brands (who most frequently use lead scoring) are typically going to look at factors like the client\u2019s industry, title, company size, and annual revenue. All brands using customer scoring and segmentation, however, are going to look at customer behavior, including how responsive they are to emails, their activity online and in-store, and their purchases.<\/p>\n\n\n\n<p>A strong customer segmentation strategy can help with this, making it easy for you to identify high-value segments efficiently and effectively.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-how-to-segment-customers-\">How to segment customers&nbsp;&nbsp;<\/h2>\n\n\n\n<p>When starting your customer segmentation strategy, the first thing that you\u2019ll want to do is to look at your existing data.<\/p>\n\n\n\n<p>Many of the top CRM tools can be invaluable here. For example, B2B brands can sort customers by industry and use third-party <a href=\"https:\/\/leadsbridge.com\/blog\/data-enrichment\/\">data enrichment<\/a> tools to learn more about customers. A <a href=\"https:\/\/trestleiq.com\/understanding-the-different-types-of-phone-lookup-apis\/\" target=\"_blank\" rel=\"noreferrer noopener\">phone number reverse lookup API<\/a> can further enhance this process by matching phone numbers to names, addresses, and other demographic details, giving you deeper insights into your contacts and enabling more accurate segment creation. This enables you to see what your customers have in common, and which distinguished segments exist at this stage.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/22dlSrRUbPPqZbJzJGz8pQRKG_c4u97p2ANLet1_iBOkhW4RdI6O3CkiP4RQgipsScMcQaHcEXGl6hTKM2YyoJzFBeKyDIZrx-ey_POz3RIikzet8QjjPedwZe__A1RcNLzQgcmb=s1600\" alt=\"Salesforce CRM for customer segmentation\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\">Salesforce<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Some of the most popular segmentation strategies include geographic segmentation, demographic segmentation, firmographic segmentation, behavioral segmentation, and psychographic segmentation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-examples-of-customer-segment-advertisements\">Examples of customer segment advertisements<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-geographic-\">Geographic&nbsp;<\/h4>\n\n\n\n<p>If you operate a local or regional remodeling business in Arkansas, you are not going to prioritize customer inquires from the Napa Valley. Geographic segmentation is one of the most common strategies because unless you are a digital or global service provider, understanding a customer\u2019s geography is a foundational piece of every sale.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/E0z2kDpxL9dedDwl9xegkpv_qwUsZ1ptejdvYFvrmFPwBrRw4NzDDIB-dom2_Q55TIh3jxDv7Me58kIkc5l1pDxt8OfWik27Od5ESXpyXUDRIofDiBke4BcCMjPeGu3YrghhRKmHCBafVob6Rz98O94\" alt=\"Moosend weather-based segmentation\" title=\"Moosend weather-based segment\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/moosend.com\/blog\/customer-segmentation-ecommerce\/\">Moosend<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"6-demographic-\">Demographic&nbsp;<\/h4>\n\n\n\n<p>Collecting basic consumer information on site entry can help cultivate sustainable customer relationships and immediately begin the segmentation process. Asking for general demographic information (gender, age, education) can help you understand who is visiting your site the most and preemptively market to that demographic segment in the future to attract even more traffic.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/l5BpeNuQBa3kwxf2oFd9bH_JwRV10NXVXAoX2OA7KtbRFxugqMgXTAJuDTvvfEZ9ox2Oht-SqWhVaHvNx8VlLtcCbEIBGpWGxF6I9JZWWnDV1APDFDX-E7DbCGvbQ38vqyYyKeVh8uifYnIUZeQQjA\" alt=\"customer segmentation\" title=\"Lucchese gender customer segmentation example\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/moosend.com\/blog\/customer-segmentation-ecommerce\/\">Moosend<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"7-firmographic-\">Firmographic&nbsp;<\/h4>\n\n\n\n<p>Firmographic data is for B2B marketers who want to understand the shared organizational traits of those enjoying their products or services. These traits could be industry, company size, revenue, or the industry of operation. Identifying these shared attributes will help you target similar companies to pursue.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/oZ82BJJdH8DEh8xQNrEydWmEOiHNs1gHQszLpxvR1qCG-sS19RFd4B0Gc_F87r2UnVUl3gn8H5CAJ1vUjUBv08j55tvhFrQ071zsesrBYZcK2ceshQpBe-w9uDUChAekoN5hVPXl4CDPzQ0rxLRKXw\" alt=\"Home Chef segmentation by profession\" title=\"Home Chef customer segment example\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/moosend.com\/blog\/customer-segmentation-ecommerce\/\">Moosend<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"8-behavioral-\">Behavioral&nbsp;<\/h4>\n\n\n\n<p>Do consumers buy your product or service more in a certain season or around a specific holiday? Do first-time consumers more often than not become repeat customers?<\/p>\n\n\n\n<p>Behavioral segmentation offers marketers a more comprehensive understanding of their audience, and allows them to tailor their products or services based on the information. Most importantly, behavioral segmentation can illuminate trends and patterns to find the most engaged or lucrative <a href=\"https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/\">consumer segment<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/TB-jOvgVdEolaaz3D65CtH4xa6B9bAdbfKe8ff0GsoNpLCO3ybwwnvmpJu5Ixgjv-y-cTTobjmDJDSTehn_VYlqMnE2Y4G3TBtHcexeArrkBbAhedMaDXHjmBSmbbSn43dSZgfgCZ4v2ivJpUUbj_A\" alt=\"Argos income customer segment\" title=\"Argos income customer segment example\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/moosend.com\/blog\/customer-segmentation-ecommerce\/\">Moosend<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"9-psychographic\">Psychographic<\/h4>\n\n\n\n<p>Some of the most common psychographic traits include personality, lifestyle, social status, interests\/opinions, and attitudes. These traits can help reveal buying habits, preferences, and cyclical tendencies of generations. Understanding your consumers at a personal level can help you market new products or even cross-sell products more effectively.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/QqeAlys10FVibEkMH0D92nKd0BV_vm7B1-xlC_CIElk4oxGjOrUcWOT21OhAt1rmy8tO4bhV5iqzPDpOAVocFQa6i9ATQkKTTVsrQdq51O0FngVVfhnFsUi007lrIySysiV7d8augeld0B--ynr51w\" alt=\"Nike lifestyle segmentation\" title=\"Nike example of lifestyle segmentation\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/moosend.com\/blog\/customer-segmentation-ecommerce\/\">Moosend<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>To understand any of these traits better, sometimes the straightforward approach is the best approach. Send out <a href=\"https:\/\/leadsbridge.com\/blog\/create-a-customer-survey\/\">customer surveys<\/a> when they first get in touch, or even later down the line and ask them a variety of questions across any of the segmentation strategies. You can ask the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How did you first hear about our product\/service?<\/li>\n\n\n\n<li>How do you plan to use our product\/service?<\/li>\n\n\n\n<li>What are your biggest challenges and pain points when shopping for this product\/service?<\/li>\n\n\n\n<li>What made you choose our product\/service?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re sending out surveys later, make sure to ask how they\u2019re using the tool and which features they do or don\u2019t use. Different segments may use the product or service differently, which is valuable to know for marketing purposes. <a href=\"https:\/\/skylight.digital\/\">Skylight,<\/a> for example, sent past customers an email containing a \u201cone-minute survey\u201d to learn more about their customers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/yTOiXi36vnXBwx1ph_yEPRBdFOyHBvb8DMhQOBidsvfgYTklnHp6pxnFg6BktEnztGJDbcCd9gzYHozJzuQ9GR4aaJ3RRjOsEMr_wXALBIPB8WeTrVoHdOj0uiOsRl35fSNqc6e4=s1600\" alt=\"Customer segmentation survey email from Skylight\"\/><\/figure>\n<\/div>\n\n\n<p>Write down your list of known and established <a href=\"https:\/\/breadcrumbs.io\/blog\/b2b-buyer-personas\/\">buyer personas<\/a> that represent the core segments of your target audience. Are there additional segments that you may have missed? If so, start crafting new personas for them.&nbsp;<\/p>\n\n\n\n<p>You can then use CRM tools to segment your audience and lead scoring tools to rank customers. With the right integrations, these segments can then be automatically passed along to <a href=\"https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/\">Facebook custom audiences<\/a>, <a href=\"https:\/\/leadsbridge.com\/blog\/google-ads-strategy\/\">Google Ads<\/a>, your email lists, and more for improved marketing and even <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/marketing-automation\/\">automated remarketing<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-customer-segmentation-software-amp-integrations-you-should-use-\">Customer segmentation software &amp; integrations you should use&nbsp;<\/h2>\n\n\n\n<p>The right customer segmentation tools will make creating and implementing your customer segmentation strategy much easier and more efficient. Automation is an invaluable tool when you want to streamline this process and customer segmentation machine learning is here to assist.<\/p>\n\n\n\n<p>Customer segmentation machine learning refers to the automated process of an algorithm recognizes consumer patterns and appropriately marketing to them based off this recognition. This could be as simple as a consumer entering their data upon visiting your website, and based off the entered information, customize the home page of the consumer\u2019s information.<\/p>\n\n\n\n<p>For example, if a female consumer is shopping for athletic attire and enters her information, a website\u2019s homepage could recognize this and immediately show the consumer women\u2019s apparel instead of men\u2019s or both. This eliminates the consumer having to search and expedites their purchase journey.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/marketing-automation\/\">The following integrations<\/a> are all available through LeadsBridge to help you with your customer segmentation strategy and implementation:<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/mixpanel\/\"><strong>Mixpanel\u2019s integration<\/strong><\/a>. Send data from Mixpanel\u2019s powerful analytics software to other platforms, including your email marketing software and your CRM. You can also upload data from Google Sheets (like the results of customer surveys) to <a href=\"https:\/\/leadsbridge.com\/blog\/what-is-mix-panel\/\">Mixpanel <\/a>directly. See how it works <a href=\"https:\/\/leadsbridge.com\/documentation\/mixpanel\/\">here<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65c227e8ff\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mixpanel\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo96.png\" alt=\"{\"id\":96,\"name\":\"Mixpanel\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo96.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo96.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo96.png\",\"slug\":\"mixpanel\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Mixpanel with your favorite tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65c517e900\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mixpanel\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo96.png\" alt=\"Mixpanel logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Mixpanel and Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65c9e7e901\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mixpanel\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo96.png\" alt=\"Mixpanel logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Mixpanel and Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/hubspot\/\"><strong>HubSpot\u2019s integration<\/strong><\/a>. HubSpot is an exceptional CRM, and third-party integrations only enhance that. Send defined customer segments between <a href=\"https:\/\/leadsbridge.com\/blog\/what-does-hubspot-integrate-with\/\">HubSpot<\/a> and your email software (and get customer behavior data back in return), and get new lead information promptly from sources like ActiveCampaign or Facebook. Learn more <a href=\"https:\/\/leadsbridge.com\/documentation\/hubspot\/\">here<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65ce87e902\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"{\"id\":70,\"name\":\"HubSpot\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo70.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo70.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo70.png\",\"slug\":\"hubspot\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Hubspot with your favorite tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65d257e903\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65d577e904\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot and Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/chartmogul\/\"><strong>ChartMogul\u2019s integration<\/strong><\/a>. Another high-powered data platform, ChartMogul is an ideal resource for subscription-based businesses. Use these integrations to share audience segment information with your CRM, email software, marketing software, lead generation software, and deal creation software. See how to set it up <a href=\"https:\/\/leadsbridge.com\/documentation\/chartmogul\/\">here<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65dac7e905\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/chartmogul\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo24.png\" alt=\"{\"id\":24,\"name\":\"ChartMogul\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo24.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo24.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo24.png\",\"slug\":\"chartmogul\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your favorite tool with ChartMogul\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65ddd7e906\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/chartmogul\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo24.png\" alt=\"ChartMogul logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect ChartMogul and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65e0a7e907\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/chartmogul\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo24.png\" alt=\"ChartMogul logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and ChartMogul\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/marketo\/\"><strong>Marketo\u2019s integration<\/strong><\/a>. Marketo is marketing automation software that comes with a complete CRM suite and advanced lead-handling abilities. Use it to identify audience segments and send that data to third-party platforms to be used as needed for marketing purposes. See how to set it up<a href=\"https:\/\/leadsbridge.com\/documentation\/marketo\/\"> here<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65e707e908\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/marketo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo91.png\" alt=\"{\"id\":91,\"name\":\"Marketo\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo91.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo91.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo91.png\",\"slug\":\"marketo\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your favorite tool with Marketo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65ed37e909\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/marketo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo91.png\" alt=\"Marketo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Google Ads lead form extensions and Marketo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/salesforce\/\"><strong>Salesforce integration<\/strong><\/a>. Most people are likely already familiar with Salesforce, which has incredible CRM and sales forecasting abilities. Use LeadBridge\u2019s integration to form stronger segments with data being shared across multiple tools, and to send those segments to third-party tools for <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">marketing automation<\/a>. See how to set it up<a href=\"https:\/\/leadsbridge.com\/documentation\/salesforce\/\"> here<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65f327e90a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65f8c7e90b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Salesforce\u00ae and Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63e65fcb7e90c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"11-final-thoughts-\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>Creating a customer segmentation strategy for your business is vital for growth, and knowing how to diversify your segmentation strategy will help optimize your overall strategy. Customer segmentation can help expedite your speed to lead and streamline your entire digital sales funnel.<\/p>\n\n\n\n<p>See how marketing automation can help your marketing, sales, and customer service teams sell more to the right people. Check out our integrations <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/marketing-automation\/\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anyone who has ever worked in sales, customer service, or a business analytics department is all too aware that not all customers are created equal. Even within individual businesses, you\u2019re practically guaranteed to have groups of customers who vary wildly in their available budget, the pain points or motivations they possess, how they use your [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":32626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[29],"industry":[],"class_list":["post-32625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-crm"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/10\/customer-segmentation.png","author_info":{"display_name":"Marco Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/marcocirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The complete guide to customer segmentation strategy - 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