{"id":33063,"date":"2022-12-19T06:00:00","date_gmt":"2022-12-19T06:00:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=33063"},"modified":"2026-01-24T11:39:24","modified_gmt":"2026-01-24T11:39:24","slug":"free-marketing-software-tools","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/","title":{"rendered":"The best free marketing software tools you should be using"},"content":{"rendered":"\n<p>Marketing software is an invaluable operational tool for every business. By allowing you to manage your leads more efficiently and save time on manual tasks, these tools can elevate your conversion rates and drive greater sales.&nbsp;<\/p>\n\n\n\n<p>According to<a href=\"https:\/\/www.chanty.com\/blog\/project-management-statistics\/\"> project management statistics<\/a>, when in need of a tool that simplifies and automates everything from project management and email marketing to data and analytics and the uploading of content, your total monthly software spend can shoot through the roof, as these are expensive assets to acquire.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-de05f29a-a2e3-4211-a2f4-c0e4c8ae36a3\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of Contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#0-what-is-the-value-of-a-crm->What is the value of a CRM?&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#1-why-do-you-need-a-crm-software>Why do you need a CRM software?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#2-how-much-should-crm-tools-cost>How much should CRM tools cost?<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#4-the-best-free-crms-for-small-businesses>The best free CRMs for small businesses<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#5-hubspot>HubSpot<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#6-zoho-crm>Zoho CRM<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#7-streak>Streak<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#8-why-do-you-need-email-marketing-tools>Why do you need email marketing tools?<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#9-the-value-of-using-email-marketing-tools>The value of using email marketing tools<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#10-how-much-should-email-marketing-tools-cost->How much should email marketing tools cost?&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#11-the-best-free-email-marketing-software-for-small-businesses>The best free email marketing software for small businesses<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#12-mailchimp>Mailchimp<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#13-wegic->Wegic<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#14-sendpulse->SendPulse<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#15-hubspot>HubSpot<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#16-aweber>Aweber<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#17-benchmark-email>Benchmark Email<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#18-free-sales-automation-tools>Free sales automation tools<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#19-pipedrive>Pipedrive<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#20-copper>Copper<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#21-free-b2b-lead-generation-app>Free B2B lead generation app<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#22-sumo>Sumo<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#23-typeform>Typeform<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#24-the-best-free-marketing-automation-tools->The best free marketing automation tools&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#25-why-do-you-need-marketing-automation-tools>Why do you need marketing automation tools?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#26-how-to-choose-marketing-automation-software->How to choose marketing automation software&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#27-features>Features<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#28-company-size>Company size<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#29-ease-of-use>Ease of use<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#30-when-you-should-amp-shouldn%E2%80%99t-pay-for-marketing-automation-tools>When you should &amp; shouldn\u2019t pay for marketing automation tools<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#31-the-best-free-marketing-software-tools-for-start-ups>The best free marketing software tools for start-ups<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#32-final-thoughts->Final thoughts&nbsp;<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>However, there are a wealth of tools that are available for free, either for a trial period, as a base plan or in their entirety. This way, you can save funds on automation efforts and pour these finances into more appropriate aspects of the business.<\/p>\n\n\n\n<p>Throughout this article, you will discover some of the <strong>best free marketing software tools<\/strong> on the market, which you can use to leverage your operations and garner greater qualified leads.<\/p>\n\n\n<div class=\"lb-banner lb-banner-37658\">\n    <a href=\"https:\/\/leadsbridge.com\/demo\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-the-value-of-a-crm-\">What is the value of a CRM?&nbsp;<\/h2>\n\n\n\n<p>A CRM system enables you to optimize sales and marketing activities across the entire breadth of your organization, as well as improve upon performance based on in-depth and actionable insights.&nbsp;<\/p>\n\n\n\n<p>Insightful customer data tracking within your chosen CRM affords you the opportunity to offer targeted, customized communication to leads in an automated manner. This means that you can reach the correct audiences, more efficiently whilst yielding greater results. After all, <a href=\"https:\/\/webinarcare.com\/best-crm-software\/crm-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">74%<\/a> of businesses stated that a CRM software offered them greater access to valuable customer data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-why-do-you-need-a-crm-software\">Why do you need a CRM software?<\/h3>\n\n\n\n<p>Choosing an effective and suitable CRM software is one of the most important decisions that you will make for your business.<\/p>\n\n\n\n<p>They can help you track your existing customers and new leads at <a href=\"https:\/\/leadsbridge.com\/blog\/buyer-journey\/\">every stage of the buyer\u2019s journey<\/a>, all whilst automatically analyzing specific high-intent actions. Therefore, your sales department and customer service teams can act accordingly to undertake the most effective activity to prompt a conversion.&nbsp;<\/p>\n\n\n\n<p>Additionally, many of the <strong>best free marketing software tools<\/strong>, or CRM\u2019s, allow you to fully automate the output and delivery of your advertising campaigns and communications. This means that you never miss an opportunity to nurture a prospect, maintaining a steady stream of contact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-how-much-should-crm-tools-cost\">How much should CRM tools cost?<\/h3>\n\n\n\n<p>Taking all of the above into consideration, it is important to acknowledge that you do not have to allocate astronomical funding to secure a quality CRM system.&nbsp;<\/p>\n\n\n\n<p>Your chosen relationship management software should be reflective of your needs and objectives. Therefore, if you have a small team it may be wise to opt for a more basic tool, free from unnecessary advanced features. This way, you can avoid wasting financial resources and remain within a realistic budget.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-\">&nbsp;<\/h2>\n\n\n\n<p>Luckily, you can avail of some of the <strong>best free marketing software tools<\/strong> on the market, allowing you to remain conscious with finances whilst garnering results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-the-best-free-crms-for-small-businesses\">The best free CRMs for small businesses<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-hubspot\">HubSpot<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.56.56-1024x542.png\" alt=\"hubspot crm \" class=\"wp-image-34760\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.56.56-1024x542.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.56.56-300x159.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.56.56-768x407.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.56.56-1536x813.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.56.56-2048x1084.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.hubspot.com\/products\/crm\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.hubspot.com\/products\/crm\">HubSpot<\/a> is one the most popular choices of CRM tools currently available to businesses. With a lightweight, highly effective free-starter plan, you can store up to one million contacts within your CRM system, as well as registering an unlimited number of team members.<\/p>\n\n\n\n<p>This tool enables you to track sales, store individual contact information and leverage features such as email scheduling and content publishing as a method of lead nurturing.&nbsp;<\/p>\n\n\n\n<p>As expected, engaging with the free version of this tool will result in the limitation of some CRM features that are included within the paid version.&nbsp;However, by using LeadsBridge, you can increase the functionality of the HubSpot CRM, including automation features. We offer <a href=\"https:\/\/leadsbridge.com\/blog\/tools-review\/best-hubspot-integrations\/\">HubSpot integrations<\/a> that power greater capabilities than that of the free plan.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620f9deac1cf9\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and HubSpot<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620f9e2cc1cfa\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with HubSpot and Facebook Conversions API<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620f9e57c1cfb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Google Ads lead form extensions and HubSpot<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"6-zoho-crm\">Zoho CRM<\/h3>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.57.49-1024x485.png\" alt=\"zoho crm\" class=\"wp-image-34761\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.57.49-1024x485.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.57.49-300x142.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.57.49-768x363.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.57.49-1536x727.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-15-at-17.57.49-2048x969.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.zoho.com\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.zoho.com\/crm\/\">Zoho CRM<\/a> is one of the <strong>best free CRM\u2019s for small businesses<\/strong>, offering incredibly detailed analytic features, bolstered by a long-standing, positive reputation amongst past and current users.&nbsp;<\/p>\n\n\n\n<p>The following integrations can be used in tandem with this software to streamline your lead management process and automate customer communication;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620f9efec1cfc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and Zoho CRM<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620f9f33c1cfd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Zoho CRM and Facebook Conversions API<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620f9f58c1cfe\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Zoho CRM and Facebook Custom Audiences<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"7-streak\">Streak<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.20.41-1024x554.png\" alt=\"streak crm\" class=\"wp-image-34762\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.20.41-1024x554.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.20.41-300x162.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.20.41-768x416.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.20.41-1536x831.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.20.41-2048x1109.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.streak.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>The <a href=\"https:\/\/www.streak.com\/\">Streak<\/a> software, which is designed to cater to Gmail users, facilitates efficient and effective email marketing activity. This means you can monitor the open status of emails, deliver mass send-outs, establish follow-up schedules and much more.&nbsp;<\/p>\n\n\n\n<p>In addition to this, the strengths of this tool include data organization and heightened productivity via G Suite integrations.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620f9fe4c1cff\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/streak-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo151.png\" alt=\"Streak CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and Streak CRM<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620fa00ec1d00\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/streak-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo151.png\" alt=\"Streak CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Google Sheets and Streak CRM<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"8-why-do-you-need-email-marketing-tools\">Why do you need email marketing tools?<\/h2>\n\n\n\n<p>Email marketing is one of the most impactful methods used to nurture relationships and drive sales, with <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats#highlight\" target=\"_blank\" rel=\"noreferrer noopener\">87%<\/a> of B2C marketers leveraging automation as part of their email marketing strategy.&nbsp;<\/p>\n\n\n\n<p>Therefore, an <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-automate-your-emails\/\">emailing automation<\/a> system is one of the <strong>best free marketing software tools<\/strong> a business can have in their arsenal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-the-value-of-using-email-marketing-tools\">The value of using email marketing tools<\/h3>\n\n\n\n<p>There are a wealth of benefits that you can expose your business to by utilizing email marketing tools, which include;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leveraging customizable templates that are used to curate highly-engaging communications.<\/li>\n\n\n\n<li>Testing features that allow for a preview of emails before final sends are carried out.<\/li>\n\n\n\n<li>Creating segmented audiences that enable the delivery of targeted, personalized campaigns to relevant audiences.<\/li>\n\n\n\n<li>Establishment of&nbsp; autoresponders based on triggered actions.<\/li>\n\n\n\n<li>Detailed analytics on open rate and click-through rate data, giving way to improved future campaign performance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These free marketing software tools for email are incredible, and they can help you advance your campaigns significantly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-how-much-should-email-marketing-tools-cost-\">How much should email marketing tools cost?&nbsp;<\/h3>\n\n\n\n<p>There are various email marketing tools available, ranging across the pricing scale.<\/p>\n\n\n\n<p>However, there are so many exceptional emailing softwares that you can access entirely for free.&nbsp;<\/p>\n\n\n\n<p>Some of the <strong>best free marketing software tools<\/strong> are perfectly suited to small businesses, as they can take full advantage of minor audience segmentation features that allow for an increased reach. This means that you can avoid investing heavily in software features that you do not use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-the-best-free-email-marketing-software-for-small-businesses\">The best free email marketing software for small businesses<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-mailchimp\">Mailchimp<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.22.39-1024x551.png\" alt=\"mailchimp crm\" class=\"wp-image-34763\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.22.39-1024x551.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.22.39-300x162.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.22.39-768x414.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.22.39-1536x827.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.22.39-2048x1103.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/mailchimp.com\/en-gb\/features\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>With over <a href=\"https:\/\/www.emailaudience.com\/what-is-mailchimp\/#:~:text=Mailchimp%20is%20used%20by%20over,only%20takes%20them%20so%20far.\">20 million<\/a> customers, Mailchimp is one of the best free email marketing softwares currently available for small businesses.<\/p>\n\n\n\n<p>Mailchimp offers a <a href=\"https:\/\/mailchimp.com\/pricing\/free-details\/\">free plan<\/a> that boasts extensive features. These include the storage of up to 2,000 contacts within its database, single-step automation, implementation of sign-up forms and the leveraging of brand tools.Using LeadsBridge, you can establish more advanced and extensive <a href=\"https:\/\/leadsbridge.com\/documentation\/mailchimp\/\">Mailchimp integrations<\/a>, increasing the value of the tool.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620fa0e1c1d01\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and Mailchimp<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620fa106c1d02\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Mailchimp and Facebook Custom Audiences<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"13-wegic-\"><strong>Wegic<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/3fdfd6b9-d442-4d5b-b874-eb5bf4444a49-1024x683.png\" alt=\"\" class=\"wp-image-50970\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/3fdfd6b9-d442-4d5b-b874-eb5bf4444a49-1024x683.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/3fdfd6b9-d442-4d5b-b874-eb5bf4444a49-300x200.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/3fdfd6b9-d442-4d5b-b874-eb5bf4444a49-768x512.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/3fdfd6b9-d442-4d5b-b874-eb5bf4444a49.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>For small businesses and agencies looking to turn visitors into leads, <a href=\"https:\/\/wegic.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wegic<\/a> offers an AI-powered website and landing page builder that generates conversion-optimized pages in minutes, no design or code required. <\/p>\n\n\n\n<p>It\u2019s perfect for campaigns built with tools like Sumo or Typeform, helping you capture and convert traffic instantly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-sendpulse-\"><strong>SendPulse<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/dRO0roK7QflFqgzyvfwNAJvQi_BFn0wesIPutcq0yOR1NAu6sSuv-LECBQ_PKbeEF_ZUFVSuoWfBJaIvOdsz_d-kNLfb6vXvuVLSvJ180_5oK4kJETvDj6X5sHqBOEWpFwhZvg7CoMC7HfV2UMkFURo\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>SendPulse offers a <a href=\"https:\/\/sendpulse.com\/features\/email\" target=\"_blank\" rel=\"noreferrer noopener\">free email marketing tool<\/a> for users sending less than 15,000 emails to under 500 subscribers\/month. It includes access to the drag-and-drop email editor, templates, A\/B testing, subscriber rating, segmentation, automation based on behavior, analytics and more. It&#8217;s a cost-effective solution for small businesses or individuals starting out with email marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-hubspot\">HubSpot<\/h3>\n\n\n\n<p>HubSpot\u2019s free <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email\">email marketing tool<\/a> fully integrates with its free CRM software, which we have previously discussed above (see <a href=\"https:\/\/leadsbridge.com\/integrations\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot integration<\/a> here).<\/p>\n\n\n\n<p>With this, you can create branded email campaigns and content that are responsive across both mobile and desktop devices. Additionally, communications can be fully customized, tailoring email content to each subscriber within your database.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-aweber\">Aweber<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.24.44-1024x548.png\" alt=\"aweber crm\" class=\"wp-image-34764\" style=\"width:1024px;height:548px\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.24.44-1024x548.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.24.44-300x160.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.24.44-768x411.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.24.44-1536x821.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.24.44-2048x1095.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.aweber.com\/index-t2.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.aweber.com\/\">Aweber<\/a> offers \u200b\u200b automation capabilities that can revolutionize your businesses email marketing campaign delivery. This email marketing automation platform allows for the creation of mailing lists that can be enriched with vital lead information, including attributes and behaviors.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620fa1bfc1d03\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/aweber\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo9.png\" alt=\"Aweber logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and Aweber<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620fa1edc1d04\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/aweber\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo9.png\" alt=\"Aweber logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Aweber and Facebook Custom Audiences<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620fa20cc1d05\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/aweber\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo9.png\" alt=\"Aweber logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Aweber and Facebook Conversions API<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"17-benchmark-email\">Benchmark Email<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.26.13-1024x549.png\" alt=\"benchmark email crm\" class=\"wp-image-34765\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.26.13-1024x549.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.26.13-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.26.13-768x412.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.26.13-1536x823.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.26.13-2048x1098.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.benchmarkemail.com\/?partner=1473049\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.benchmarkemail.com\/\">Benchmark Email<\/a> is one of the <strong>best free marketing software tools<\/strong> for small businesses as the free plan offers multiple features that can facilitate substantial growth and development.&nbsp;<\/p>\n\n\n\n<p>This easy to use interface allows you to store an unlimited number of contacts, along with a drag-and-drop email builder and newsletter sending.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_620fa273c1d06\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/benchmark-email\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo12.png\" alt=\"Benchmark Email logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and Benchmark Email<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_639f7ecb7e5d5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/benchmark-email\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo12.png\" alt=\"Benchmark Email logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect Benchmark Email with Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"18-free-sales-automation-tools\">Free sales automation tools<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-pipedrive\">Pipedrive<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.10.57-1024x368.png\" alt=\"pipedrive crm \" class=\"wp-image-39531\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.10.57-1024x368.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.10.57-300x108.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.10.57-768x276.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.10.57.png 1379w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.pipedrive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>The Pipedrive software is a web-based CRM that affords your business the opportunity to plan your sales activity and monitor the subsequent deals that come from these activities.&nbsp;<\/p>\n\n\n\n<p><br>This free plan enables <a href=\"https:\/\/leadsbridge.com\/blog\/lead-management\/\">lead management<\/a>, communication tracking and the elimination of repetitive tasks through automation.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_639f824b7e5d6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/pipedrive\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamlessly connect Facebook Lead Ads with Pipedrive\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_639f83297e5d7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pipedrive\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pipedrive with Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"20-copper\">Copper<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.29.59-1024x423.png\" alt=\"Copper crm\" class=\"wp-image-39532\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.29.59-1024x423.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.29.59-300x124.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.29.59-768x317.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.29.59.png 1392w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.copper.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.copper.com\/\">Copper<\/a> is an easy-to-use CRM, popular amongst small businesses owners the world over. This tool facilitates the management of greater numbers of sales leads and nurturing of customer relationships.&nbsp;<\/p>\n\n\n\n<p>This tool is designed to keep you informed as to where every lead is in the sales pipeline, making the planning of upcoming activities more accessible with customizable drag-and-drop pipelines.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_639f84987e5d8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/copper-formerly-prosperworks\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo652.png\" alt=\"Copper (formerly ProsperWorks) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamlessly connect Facebook Lead Ads with Copper (formerly ProsperWorks)\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"21-free-b2b-lead-generation-app\">Free B2B lead generation app<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"22-sumo\">Sumo<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.50.38-1024x498.png\" alt=\"sumo crm\" class=\"wp-image-39533\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.50.38-1024x498.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.50.38-300x146.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.50.38-768x374.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.50.38.png 1336w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/sumo.com\/\">Sumo<\/a> is one of the <strong>best free B2B lead generation apps <\/strong>available. By allowing you to exponentially grow your email list and generate campaigns, you can send a maximum of ten thousand emails per month, along with having an unlimited number of users.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_639f85c17e5da\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/sumo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1001.png\" alt=\"Sumo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect your favourite marketing tool with Sumo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join waitlist<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"23-typeform\">Typeform<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.58.55-1024x480.png\" alt=\"typeform crm\" class=\"wp-image-39534\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.58.55-1024x480.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.58.55-300x141.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.58.55-768x360.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-12-at-03.58.55.png 1374w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_639f88b67e5db\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/typeform\/oracle-eloqua\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo236.png\" alt=\"Typeform logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo106.png\" alt=\"Oracle Eloqua logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect Typeform with Oracle Eloqua\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_639f88e87e5dc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/typeform\/elead\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo236.png\" alt=\"Typeform logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo44.png\" alt=\"elead logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamlessly integrate Typeform with elead\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"24-the-best-free-marketing-automation-tools-\">The best free marketing automation tools&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/oxylabs.io\/blog\/marketing-automation-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing automation<\/a> software is one of the best investments you can make for your team, especially if it\u2019s free. Let\u2019s take a look at the free marketing automation software for small businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-why-do-you-need-marketing-automation-tools\">Why do you need marketing automation tools?<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-for-small-business\/\">Marketing automation and integrations<\/a> tools allow you to set up marketing integrations between different third-party tools so that you can facilitate automation, setting up triggers to result in specific consequences.&nbsp;<\/p>\n\n\n\n<p>For example, someone can send you an email and your team would get a notification in Slack. Or you could have a lead convert on a Facebook Lead Ad and have their information immediately pushed to your CRM.&nbsp;<\/p>\n\n\n\n<p>You can even add a new contact who you added to your CRM to the appropriate audience segment on your email list, all without having to do anything after setting up the automation.&nbsp;<\/p>\n\n\n\n<p>The automation and third-party integrations allow your existing tools to work together for you, saving you an immense amount of time and energy to focus on tasks that actually need your attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"26-how-to-choose-marketing-automation-software-\">How to choose marketing automation software&nbsp;<\/h3>\n\n\n\n<p>With a highly saturated market of automation software available to choose from, committing to a single selection can be challenging.<\/p>\n\n\n\n<p><br>Therefore, it is best practice to keep the following aspects at the forefront of the decision making process when questioning <strong>how to choose marketing automation software<\/strong>;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"27-features\">Features<\/h4>\n\n\n\n<p>Perhaps one of the most important elements to consider when trying to decide the best free marketing software tool to use is whether the features of the tool are aligned to help achieve your objectives.<\/p>\n\n\n\n<p>Consider the email marketing support offered by the software, the richness of the contact management capabilities, as well as how well the customer journey can be articulated.&nbsp;<\/p>\n\n\n\n<p><br>Remember, <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">marketing automation<\/a> drives <a href=\"https:\/\/napoleoncat.com\/blog\/marketing-automation-statistics\/\">14.5%<\/a> increase in sales productivity, so you must ensure the features of your chosen tool can help facilitate this success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"28-company-size\">Company size<\/h4>\n\n\n\n<p>Although ambition is good, you must remain realistic when choosing your marketing automation software.&nbsp;<\/p>\n\n\n\n<p>For example, a small business will not need to subscribe to a plan that intends to succeed over five thousand leads per month.&nbsp;<\/p>\n\n\n\n<p>However, it is vital that you choose a software that has the flexibility to develop along with your business, being scalable over time and having the capacity to support this growth.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"29-ease-of-use\">Ease of use<\/h4>\n\n\n\n<p>No matter what software you choose, it is imperative that your team can navigate and operate the tool as easily as possible. Therefore, it is advisable to request a demo or speak to a customer service representative before committing to a subscription.<\/p>\n\n\n\n<p>All the best features are null and void if you cannot correctly and seamlessly use the system according to your requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"30-when-you-should-amp-shouldn%E2%80%99t-pay-for-marketing-automation-tools\">When you should &amp; shouldn\u2019t pay for marketing automation tools<\/h3>\n\n\n\n<p>If you\u2019re unsure about whether or not you want to go beyond free marketing automation tools, start small. Start with the free trial, make sure that you\u2019re using it, and then invest in a paid plan.&nbsp;<\/p>\n\n\n\n<p>The best times to upgrade are if you need access to any \u201cPro\u201d or upgraded integrations or features that are locked behind a paywall, or if you need help with custom integration as we offer here at LeadsBridge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"31-the-best-free-marketing-software-tools-for-start-ups\">The best free marketing software tools for start-ups<\/h2>\n\n\n\n<p>We may be biased here, but LeadsBridge is one of the best <a href=\"https:\/\/leadsbridge.com\/blog\/best-marketing-automation-for-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\">free marketing tools for start-ups<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.27.10-1024x549.png\" alt=\"leadsbridge platform\" class=\"wp-image-34769\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.27.10-1024x549.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.27.10-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.27.10-768x411.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.27.10-1536x823.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-16-at-09.27.10-2048x1097.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/leadsbridge.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>That\u2019s right! With our <a href=\"https:\/\/leadsbridge.com\/pricing\/\">Free forever plan<\/a>, marketers &amp; advertisers can connect all the top advertising platforms \u2013 including Facebook, Instagram, Google, Youtube, LinkedIn, and TikTok \u2013 with their favorite marketing tools, to move leads across platforms automatically &amp; in real time, for free.<\/p>\n\n\n\n<p>This plan includes 1 bridge and allows you to move 50 leads per month.<\/p>\n\n\n\n<p>If you\u2019d like to learn more about our Free plan, you can <a href=\"https:\/\/leadsbridge.com\/blog\/breaking-news-leadsbridge-welcomes-free-forever-plan\/\">take a look at this article from our blog.<\/a><\/p>\n\n\n\n<p>We have an extensive list of <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/marketing-automation\/\">marketing automation integrations<\/a> that clients can choose from, and every plan comes with plenty of customer support to help get you started and keep you going.<\/p>\n\n\n\n<p>At LeadsBridge, we have released a new audience add-on, which allows you to target new leads and re-market to existing ones within your CRM software and your custom audiences on platforms similar to Facebook, including Google and LinkedIn.<\/p>\n\n\n\n<p>Using new customized solutions, LeadsBridge offers integrations that allow you to advertise to your audience more affordably. This new solution counts the maximum size of your reached audience, in contrast to the previous model that counted an audience each time a contact was added or removed.<\/p>\n\n\n\n<p>This audience targeting add-on enables you to ascertain your required audience size, charged at a flat fee. The value of this system is that it gives you greater flexibility in the running of your campaigns, free from interruption.<\/p>\n\n\n\n<p>To initiate this audience counter on your current custom audience plan, you can contact our sales team by <a href=\"https:\/\/lp.leadsbridge.com\/l\/927143\/2022-08-18\/pw6y8\/?utm_source=website_form&amp;utm_medium=form&amp;utm_campaign=audience_targeting&amp;_gl=1*x9n2d6*_ga*NjM3NTIzMDc2LjE2NDkxNjQwMTI.*_ga_JE17N6MF9D*MTY2OTk5ODU4OS41OC4xLjE2Njk5OTg3NzkuNTIuMC4w\">booking a call<\/a> today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"32-final-thoughts-\"><strong>Final thoughts&nbsp;<\/strong><\/h2>\n\n\n\n<p>It can be difficult to choose which marketing tools are best suited to your business objectives, as well as how to appropriately allocate a budget for this.&nbsp;<\/p>\n\n\n\n<p>However, sometimes you can acquire all the value you need without having to sacrifice substantial financial resources.<\/p>\n\n\n\n<p>Now that you have gained a deeper understanding of some of the <strong>best free marketing software tools<\/strong> available to your business, you can begin to plan how to use the features of your preferred systems to your advantage.&nbsp;Discover how LeadsBridge can help you increase the effectiveness of your lead generation and management with over <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/crm\/\">380 CRM integrations.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing software is an invaluable operational tool for every business. By allowing you to manage your leads more efficiently and save time on manual tasks, these tools can elevate your conversion rates and drive greater sales.&nbsp; According to project management statistics, when in need of a tool that simplifies and automates everything from project management [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":33071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[42],"tags":[29,84],"industry":[],"class_list":["post-33063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools-review","tag-crm","tag-smb"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/11\/free-marketing-automation-tools.png","author_info":{"display_name":"Ana Gotter","author_link":"https:\/\/leadsbridge.com\/blog\/author\/ana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The best free marketing software tools you should be using<\/title>\n<meta name=\"description\" content=\"Tired of paying too much for too many SaaS tools? Check out these free marketing software tools small businesses should be using.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best free marketing software tools you should be using\" \/>\n<meta property=\"og:description\" content=\"Tired of paying too much for too many SaaS tools? Check out these free marketing software tools small businesses should be using.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-19T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-24T11:39:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/11\/free-marketing-automation-tools.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Gotter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Gotter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/\"},\"author\":{\"name\":\"Ana Gotter\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/98d23af590700b97760b0a7391c442ea\"},\"headline\":\"The best free marketing software tools you should be using\",\"datePublished\":\"2022-12-19T06:00:00+00:00\",\"dateModified\":\"2026-01-24T11:39:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/\"},\"wordCount\":2437,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/free-marketing-automation-tools.png\",\"keywords\":[\"CRM\",\"SMB\"],\"articleSection\":[\"Tools and Integrations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/\",\"name\":\"The best free marketing software tools you should be using\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/free-marketing-automation-tools.png\",\"datePublished\":\"2022-12-19T06:00:00+00:00\",\"dateModified\":\"2026-01-24T11:39:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/98d23af590700b97760b0a7391c442ea\"},\"description\":\"Tired of paying too much for too many SaaS tools? Check out these free marketing software tools small businesses should be using.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/free-marketing-automation-tools.png\",\"contentUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/free-marketing-automation-tools.png\",\"width\":1201,\"height\":629},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/free-marketing-software-tools\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadsbridge.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The best free marketing software tools you should be using\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/\",\"name\":\"LeadsBridge\",\"description\":\"Official LeadsBridge Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadsbridge.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/98d23af590700b97760b0a7391c442ea\",\"name\":\"Ana Gotter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2eb396d5466c24ae2bf9b3e7220012655bc1b67913d19989cafd30d27c22598c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2eb396d5466c24ae2bf9b3e7220012655bc1b67913d19989cafd30d27c22598c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2eb396d5466c24ae2bf9b3e7220012655bc1b67913d19989cafd30d27c22598c?s=96&d=mm&r=g\",\"caption\":\"Ana Gotter\"},\"description\":\"Ana is a strategic content marketer specializing in business, finance, and marketing writing, though she's worked across a range of industries. She works from her home in Orlando with her three dogs and can be contacted at www.anagotter.com.\",\"sameAs\":[\"http:\\\/\\\/www.anagotter.com\"],\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/author\\\/ana\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The best free marketing software tools you should be using","description":"Tired of paying too much for too many SaaS tools? Check out these free marketing software tools small businesses should be using.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/","og_locale":"en_US","og_type":"article","og_title":"The best free marketing software tools you should be using","og_description":"Tired of paying too much for too many SaaS tools? Check out these free marketing software tools small businesses should be using.","og_url":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/","og_site_name":"LeadsBridge","article_published_time":"2022-12-19T06:00:00+00:00","article_modified_time":"2026-01-24T11:39:24+00:00","og_image":[{"width":1201,"height":629,"url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/11\/free-marketing-automation-tools.png","type":"image\/png"}],"author":"Ana Gotter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ana Gotter","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#article","isPartOf":{"@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/"},"author":{"name":"Ana Gotter","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/98d23af590700b97760b0a7391c442ea"},"headline":"The best free marketing software tools you should be using","datePublished":"2022-12-19T06:00:00+00:00","dateModified":"2026-01-24T11:39:24+00:00","mainEntityOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/"},"wordCount":2437,"image":{"@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/11\/free-marketing-automation-tools.png","keywords":["CRM","SMB"],"articleSection":["Tools and Integrations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/","url":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/","name":"The best free marketing software tools you should be using","isPartOf":{"@id":"https:\/\/leadsbridge.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#primaryimage"},"image":{"@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/11\/free-marketing-automation-tools.png","datePublished":"2022-12-19T06:00:00+00:00","dateModified":"2026-01-24T11:39:24+00:00","author":{"@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/98d23af590700b97760b0a7391c442ea"},"description":"Tired of paying too much for too many SaaS tools? Check out these free marketing software tools small businesses should be using.","breadcrumb":{"@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#primaryimage","url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/11\/free-marketing-automation-tools.png","contentUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/11\/free-marketing-automation-tools.png","width":1201,"height":629},{"@type":"BreadcrumbList","@id":"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadsbridge.com\/"},{"@type":"ListItem","position":2,"name":"The best free marketing software tools you should be using"}]},{"@type":"WebSite","@id":"https:\/\/leadsbridge.com\/#website","url":"https:\/\/leadsbridge.com\/","name":"LeadsBridge","description":"Official LeadsBridge Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadsbridge.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/98d23af590700b97760b0a7391c442ea","name":"Ana Gotter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2eb396d5466c24ae2bf9b3e7220012655bc1b67913d19989cafd30d27c22598c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2eb396d5466c24ae2bf9b3e7220012655bc1b67913d19989cafd30d27c22598c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2eb396d5466c24ae2bf9b3e7220012655bc1b67913d19989cafd30d27c22598c?s=96&d=mm&r=g","caption":"Ana Gotter"},"description":"Ana is a strategic content marketer specializing in business, finance, and marketing writing, though she's worked across a range of industries. She works from her home in Orlando with her three dogs and can be contacted at www.anagotter.com.","sameAs":["http:\/\/www.anagotter.com"],"url":"https:\/\/leadsbridge.com\/blog\/author\/ana\/"}]}},"_links":{"self":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/33063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/comments?post=33063"}],"version-history":[{"count":34,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/33063\/revisions"}],"predecessor-version":[{"id":51478,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/33063\/revisions\/51478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media\/33071"}],"wp:attachment":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media?parent=33063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/categories?post=33063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/tags?post=33063"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/industry?post=33063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}