{"id":33536,"date":"2025-04-07T06:59:00","date_gmt":"2025-04-07T06:59:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=33536"},"modified":"2025-06-03T16:37:55","modified_gmt":"2025-06-03T16:37:55","slug":"tiktok-small-business","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/","title":{"rendered":"TikTok for small business: The complete guide"},"content":{"rendered":"\n<p>Establishing your small business is no easy feat in today\u2019s marketplace. With an ecosystem of entrepreneurs and companies vying to stake their claim on limited consumer attention, it can be a challenge to set your brand apart from the competition.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-22b3ddec-a0ea-4c35-9365-31943b671dee\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#0-the-value-of-tiktok->The value of TikTok<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#1-tiktok-benefits-for-small-businesses>TikTok benefits for small businesses<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#2-how-tiktok-helps-businesses>How TikTok helps businesses<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#3-tiktok-tips-for-small-businesses>TikTok tips for small businesses<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#4-1-build-a-lead-generation-strategy>1. Build a Lead Generation Strategy<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#5-2-share-your-brand-story->2. Share your brand story<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#6-3-partner-with-creatives-and-influencers->3. Partner with creatives and influencers<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#7-4-use-tiktok-ads->4. Use TikTok ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#8-5-start-a-hashtag-challenge->5. Start a hashtag challenge<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#9-6-how-to-videos>6. How-to videos<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#10-7-share-case-studies-and-testimonials->7. Share case studies and testimonials<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#11-8-show-before-and-after-shots>8. Show before and after shots<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#12-9-go-behind-the-scenes>9. Go behind-the-scenes<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#13-tips-to-leverage-tiktok-ads-for-small-businesses->Tips to leverage TikTok ads for small businesses&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#14-start-with-a-strong-hook-first-3-seconds>Start with a strong hook (first 3 seconds)<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#15-use-native-lo-fi-style-content>Use native, lo-fi style content<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#16-tap-into-trends-and-sounds>Tap into trends and sounds<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#17-target-smart-not-broad>Target smart, not broad<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#18-test-spark-ads-to-amplify-your-organic-wins>Test Spark Ads to amplify your organic wins<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#19-use-direct-ctas>Use direct CTAs<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#20-keep-it-short-and-focused>Keep it short and focused<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#21-staying-up-to-date-with-tiktok-and-its-ecosystem>Staying up-to-date with TikTok and its ecosystem<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#22-how-to-target-the-right-audience-for-your-tiktok-small-business-account->How to target the right audience for your TikTok small business account<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#23-1-demographics>1. Demographics<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#24-2-interests-and-behaviors>2. Interests and behaviors<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#25-3-device>3. Device<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#26-what-are-tiktok-custom-audiences->What are TikTok Custom Audiences?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#27-how-leadsbridge-can-help-your-tiktok-small-business-account>How LeadsBridge can help your TikTok small business account<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/#28-key-takeaways->Key takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>One of the most fail-safe ways to approach establishing your presence is to create a space for your business in a location that your target audience resides. Namely, TikTok has become one of the fastest growing platforms for creating brand identity and fostering customer loyalty.&nbsp;<\/p>\n\n\n\n<p>Throughout this article, you will discover the value of this social platform as an advertising vessel, as well as how to grow and develop your <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/\">TikTok small business<\/a> account to drive conversions.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63c131f87fe18\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation with your favorite marketing tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63c1325c7fe19\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-conversion\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"{\"id\":1128,\"name\":\"TikTok Custom Audiences\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1128.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1128.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1128.png\",\"slug\":\"tiktok-custom-audiences\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your preferred marketing tool with TikTok Conversions\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-the-value-of-tiktok-\"><strong><strong>The value of TikTok<\/strong><\/strong><\/h2>\n\n\n\n<p>With a staggering monthly usership of over <a href=\"https:\/\/backlinko.com\/tiktok-users\" target=\"_blank\" rel=\"noreferrer noopener\">1.12<\/a> billion users, TikTok has become synonymous with social marketing. Many brands that seek to establish a presence online add TikTok to their marketing strategy.&nbsp;<\/p>\n\n\n\n<p>The platform\u2019s vast audience offers businesses a prime opportunity to differentiate themselves from competitors. It helps attract <a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\">target audiences<\/a> using creative, shareable video content.&nbsp;<\/p>\n\n\n\n<p>TikTok helps businesses to garner heightened exposure by offering a centralized ad manager system. It also enables them to acquire new leads, retain existing customers and implement scalable brand recognition strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-tiktok-benefits-for-small-businesses\">TikTok benefits for small businesses<\/h2>\n\n\n\n<p>Here are the six top <a href=\"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/\">benefits of TikTok<\/a> for small businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Massive organic reach: <\/strong>TikTok\u2019s algorithm favors discovery, meaning even small accounts can go viral with the right content.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"904\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.16.58-1024x904.png\" alt=\"TikTok benefits for small businesses\n\" class=\"wp-image-48948\" style=\"width:419px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.16.58-1024x904.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.16.58-300x265.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.16.58-768x678.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.16.58.png 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High engagement rates:<\/strong> With users spending 24+ hours a month on the app, TikTok boasts the highest engagement rate of any social platform.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"799\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.14.54-1024x799.png\" alt=\"TikTok engagement rates \" class=\"wp-image-48953\" style=\"width:423px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.14.54-1024x799.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.14.54-300x234.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.14.54-768x599.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.14.54.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.businessofapps.com\/news\/brands-posting-short-video-content-see-higher-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct access to Gen Z &amp; millennials: <\/strong>TikTok is where younger audiences hang out, making it the perfect space to build loyalty and community with future-focused consumers.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.08.21-1024x771.png\" alt=\"TikTok usa users\" class=\"wp-image-48950\" style=\"width:414px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.08.21-1024x771.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.08.21-300x226.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.08.21-768x578.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.08.21.png 1394w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/explodingtopics.com\/blog\/tiktok-demographics\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authentic brand personality: <\/strong>Short-form video gives brands a chance to show up as real, relatable, and human, which is something audiences love. Here\u2019s what that might mean to you and your audience based on academic literature:&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"914\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.13.04-1024x914.png\" alt=\"Showcasing authenticity on TikTok \" class=\"wp-image-48952\" style=\"width:609px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.13.04-1024x914.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.13.04-300x268.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.13.04-768x685.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.13.04.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/research-api.cbs.dk\/ws\/portalfiles\/portal\/98732690\/1639916_Master_Thesis_29583_final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/how-much-does-it-cost-to-advertise-on-tiktok\/\"><strong>Budget-friendly ads<\/strong><\/a><strong>: <\/strong>You can launch effective campaigns without breaking the bank, starting as low as $0.02 per click.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"994\" height=\"888\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.10.09.png\" alt=\"TikTok vs meta ad costs\" class=\"wp-image-48951\" style=\"width:443px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.10.09.png 994w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.10.09-300x268.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.10.09-768x686.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.emarketer.com\/content\/tiktok-cpm-rates-gaining-ground-on-meta\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Versatile and re-purposable content: <\/strong>TikTok can easily be reused across Instagram, emails, websites, and more.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1021\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.18.29-1024x1021.png\" alt=\"favorite TikTok content categories \" class=\"wp-image-48949\" style=\"width:427px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.18.29-1024x1021.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.18.29-300x300.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.18.29-150x150.png 150w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.18.29-768x766.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-02-at-00.18.29.png 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.tidio.com\/blog\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-how-tiktok-helps-businesses\">How TikTok helps businesses<\/h2>\n\n\n\n<p>The platform, hands down, is widely known for its comedic videos and viral challenges. However, it has also become a valuable source of inspiration for users in search of new businesses with a unique selling point.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/backlinko.com\/tiktok-users\" target=\"_blank\" rel=\"noreferrer noopener\">81%<\/a> of users admitted that TikTok inspires them to shop. This often happens regardless of whether they had any initial purchasing intention when navigating the app.&nbsp;<\/p>\n\n\n\n<p>When you consider this figure in conjunction with the platform\u2019s average daily usership of <a href=\"https:\/\/thesocialshepherd.com\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">30.8<\/a> million (only via iOS), the potential sales opportunity for your business becomes abundantly clear.&nbsp;<\/p>\n\n\n\n<p>However, you may now be asking, is TikTok good for small business? Currently, the hashtag #SmallBusiness has <a href=\"https:\/\/www.tiktok.com\/tag\/smallbusiness\" target=\"_blank\" rel=\"noreferrer noopener\">33 million posts<\/a>, which shows the platform\u2019s position as a viable launch pad for your brand.&nbsp;<\/p>\n\n\n\n<p>These instances are also insights into how search intent, added to TikTok\u2019s comprehensive marketing features, makes having a TikTok small business account a non-negotiable factor of your <a href=\"https:\/\/leadsbridge.com\/blog\/101-tactics-to-put-wings-on-your-lead-generation-and-watch-it-take-flight\/\">lead generation strategy<\/a>.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-tiktok-tips-for-small-businesses\">TikTok tips for small businesses<\/h3>\n\n\n\n<p>The next question is how you can leverage your originality in order to stand out on TikTok?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a closer look at these nine suggestions for conquering the algorithm:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-1-build-a-lead-generation-strategy\">1. Build a Lead Generation Strategy<\/h4>\n\n\n\n<p>Social media is great for finding interested leads. However, to do so, your advertising component requires an actionable and scalable <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-strategy\/\">lead generation strategy<\/a>. It all comes down to how attractive your content is and whether it can transform momentary user interest into a prospect.<\/p>\n\n\n\n<p>Some important factors that any video content for a TikTok small business account must have include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encouraging viewers to further interact with your brand in some form, such as subscribing to your newsletter or signing up to the emailing list.<\/li>\n\n\n\n<li>Having incentives, including offers of an introductory discount or free shipping.<\/li>\n\n\n\n<li>Great quality, storytelling and originality even if it is following a trend.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You can simplify this process as our <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-lead-generation\/\">TikTok Lead Generation<\/a>. These integrations help you <a href=\"https:\/\/leadsbridge.com\/documentation\/tiktok-lead-generation\/\">serve in-platform signup forms<\/a> and collect valuable customer data.&nbsp;<\/p>\n\n\n\n<p>Here are some of our most popular <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-integrations\/\">integrations for TikTok Lead Generation<\/a>:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63c133a47fe1a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect TikTok Lead Generation with Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63c133d57fe1b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamlessly integrate TikTok Lead Generation with Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63c1341e7fe1c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/adf-xml-automotive\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo2.png\" alt=\"ADF\/XML (automotive) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline workflows between TikTok Lead Generation and ADF\/XML (automotive)\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63c134537fe1d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/http-request-get-post\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo69.png\" alt=\"HTTP Request (GET\/POST) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect TikTok Lead Generation with HTTP Request (GET\/POST)\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"5-2-share-your-brand-story-\"><strong>2. Share your brand story<\/strong><\/h4>\n\n\n\n<p>Despite the fast pace and revolving door of the digital age we are living in, consumers still crave meaningful connections with the brands they buy from. The value of a product is enhanced by the story that surrounds it, and a deeper insight into those who have created it.<\/p>\n\n\n\n<p>Businesses have reported a substantial increase in conversions after implementing storytelling in their marketing. In a <a href=\"https:\/\/smartreach.io\/blog\/storytelling-marketing-framework-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a>, narrative segmentation for email campaigns achieved a 41% boost in click-through rates and a 23% rise in conversions.<\/p>\n\n\n\n<p>This approach gives way to a more well-rounded view of your offering. It also develops a relationship of trust between your business and its end user. So, adopting video content that highlights your brand\u2019s origin and value is an important factor in TikTok marketing for small businesses.&nbsp;<\/p>\n\n\n\n<p>Brand storytelling can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviews with team members about why they love the business<\/li>\n\n\n\n<li>Short explainer videos on how your product is made<\/li>\n\n\n\n<li>Videos of customers using your product or receiving your service<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@starface\/video\/6818649538287373573\" data-video-id=\"6818649538287373573\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@starface\" href=\"https:\/\/www.tiktok.com\/@starface?refer=embed\">@starface<\/a> <p>pimple juice \ud83d\ude08 <a title=\"cursedimages\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cursedimages?refer=embed\">#cursedimages<\/a> <a title=\"oddlysatisfying\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/oddlysatisfying?refer=embed\">#oddlysatisfying<\/a> <a title=\"skincare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincare?refer=embed\">#skincare<\/a> <a title=\"acnetreatment\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/acnetreatment?refer=embed\">#acnetreatment<\/a> <a title=\"starface\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/starface?refer=embed\">#starface<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\">#foryou<\/a><\/p> <a target=\"_blank\" title=\"\u266c Rhythm thief but cursed - .hacky\" href=\"https:\/\/www.tiktok.com\/music\/Rhythm-thief-but-cursed-6806049826757692166?refer=embed\">\u266c Rhythm thief but cursed &#8211; .hacky<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.tiktok.com\/@starface?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-3-partner-with-creatives-and-influencers-\"><strong>3. Partner with creatives and influencers<\/strong><\/h4>\n\n\n\n<p>There are more than <a href=\"https:\/\/www.charleagency.com\/articles\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">100,000<\/a> credible influencers on TikTok, who consider this platform their primary job. These accounts have established a trusted fan base and hold demonstrated power of influence over customer decision making. <\/p>\n\n\n\n<p>That&#8217;s why engaging in partnerships with these creators can increase your reach, strengthen brand awareness and drive conversions.&nbsp;<\/p>\n\n\n\n<p>TikTok\u2019s built-in <a href=\"https:\/\/creatormarketplace.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creator Marketplace<\/a> grants access to a diverse pool of content creators and influencers that you can team-up with for specific campaigns.&nbsp;<\/p>\n\n\n\n<p>When selecting which creators to connect with, it is imperative to consider the similarities between their existing audience and your targeted one.&nbsp;<\/p>\n\n\n\n<p>Additionally, not all influencers need to boast a following of millions in order to be effective in generating campaign results. Micro-influencers can be extremely <a href=\"https:\/\/leadsbridge.com\/blog\/lead-generation-best-practices\/\">beneficial to your lead generation<\/a>. They typically have a niche following of loyal users who genuinely value their opinion.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@thebentist\/video\/6918071732448316678\" data-video-id=\"6918071732448316678\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@thebentist\" href=\"https:\/\/www.tiktok.com\/@thebentist?refer=embed\">@thebentist<\/a> <p>Reply to @f.i.d.e.n.c.i.o let\u2019s find out how good @blk.water really is! <a title=\"blkwater\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/blkwater?refer=embed\">#blkwater<\/a> <a title=\"guttok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/guttok?refer=embed\">#guttok<\/a> <a title=\"health\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/health?refer=embed\">#health<\/a> <a title=\"teeth\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teeth?refer=embed\">#teeth<\/a> <a title=\"sponsored\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sponsored?refer=embed\">#sponsored<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - The Bentist \/ Orthodontist \ud83e\uddb7\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6918071719022381829?refer=embed\">\u266c original sound &#8211; The Bentist \/ Orthodontist \ud83e\uddb7<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.tiktok.com\/@thebentist?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7-4-use-tiktok-ads-\"><strong>4. Use TikTok ads<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9525\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok offers its own ad creation tool<\/a> much like every other popular social media channel. <a href=\"https:\/\/leadsbridge.com\/blog\/why-use-tiktok-for-advertising\/\">These ads can help<\/a> to expand your reach and target your ideal audience in a relatively inexpensive manner.&nbsp;<\/p>\n\n\n\n<p>You can use specific targeting filters, including age, gender, location and interests. Precise segmentation allows you to hit advertising targets by presenting your content to the right audience.&nbsp;<\/p>\n\n\n\n<p>Depending on your specific campaign goals, available ad types include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-feed ads<\/li>\n\n\n\n<li>TopView<\/li>\n\n\n\n<li>Branded Mission<\/li>\n\n\n\n<li>Spark Ads<\/li>\n\n\n\n<li>Promote<\/li>\n<\/ul>\n\n\n\n<p>LeadsBridge offers TikTok integrations that let you connect the tools you use everyday with this platform. Creating a data bridge between TikTok and your CRM allows you to organize your incoming leads and make the best use of opportunities.&nbsp;<\/p>\n\n\n\n<p>For example, TikTok Custom Audiences integrations furnish the platform with data that help reach users who have previously engaged with your brand elsewhere.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63c135dc7fe1e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite marketing tool with TikTok Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"8-5-start-a-hashtag-challenge-\"><strong>5. Start a hashtag challenge<\/strong><\/h4>\n\n\n\n<p>Branded hashtag challenges are one of the most popular features of TikTok marketing for small businesses. This tactic makes it simple for your business to integrate itself into the platform\u2019s culture whilst simultaneously amplifying interaction.<\/p>\n\n\n\n<p>This creation of user-generated content affords your business the opportunity to connect with your audience. This is while collecting content that can be leveraged across multiple other platforms and campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sieteex\/video\/6896897133505563906\" data-video-id=\"6896897133505563906\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@sieteex\" href=\"https:\/\/www.tiktok.com\/@sieteex?refer=embed\">@sieteex<\/a> <p>Recordar momentos con fotos impresas es una sensaci\u00f3n inexplicablemente preciosa\ud83e\udd7a\ud83d\ude0d <a title=\"ReviveconPhotoSi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ReviveconPhotoSi?refer=embed\">#ReviveConPhotosi<\/a><\/p> <a target=\"_blank\" title=\"\u266c Dispara, Imprime, PhotoS\u00ec! - PhotoS\u00ec\" href=\"https:\/\/www.tiktok.com\/music\/Dispara-Imprime-PhotoS\u00ec-6894512474221971457?refer=embed\">\u266c Dispara, Imprime, PhotoS\u00ec! &#8211; PhotoS\u00ec<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script> \n<\/div><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.tiktok.com\/@sieteex?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"9-6-how-to-videos\">6. How-to videos<\/h4>\n\n\n\n<p>Educating followers is a clever way to showcase your expertise and boost brand authority within your industry. <\/p>\n\n\n\n<p>Creating simple how-to videos is the most simple, yet effective, way to go about it. And you can make the most out of these videos by sticking to the best time to post on TikTok!<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-01-at-23.23.53-1024x675.png\" alt=\"best time to post on TikTok\" class=\"wp-image-48954\" style=\"width:554px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-01-at-23.23.53-1024x675.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-01-at-23.23.53-300x198.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-01-at-23.23.53-768x506.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/Screenshot-2025-04-01-at-23.23.53.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Start by selecting a pain point your audience may have to address and demonstrate how they can remedy this in a short series of steps. The more creative these videos are, the more their shareability will increase.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@fentybeauty\/video\/6974077246042606854\" data-video-id=\"6974077246042606854\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@fentybeauty\" href=\"https:\/\/www.tiktok.com\/@fentybeauty?refer=embed\">@fentybeauty<\/a> <p>How to <a title=\"contour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/contour?refer=embed\">#Contour<\/a> a Soft Baby Face \u270d\ud83c\udffd @kali.ledger KILLIN the assignment w Truffle Match Stix \ud83e\udd0c\ud83c\udffc\u2728 <a title=\"fentybeauty\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fentybeauty?refer=embed\">#fentybeauty<\/a> <a title=\"beautyhacks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beautyhacks?refer=embed\">#beautyhacks<\/a> <a title=\"makeuptutorial\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptutorial?refer=embed\">#makeuptutorial<\/a> <a title=\"makeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeup?refer=embed\">#makeup<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Fenty Beauty\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6974077144729193222?refer=embed\">\u266c original sound &#8211; Fenty Beauty<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script> \n<\/div><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.tiktok.com\/@fentybeauty?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"10-7-share-case-studies-and-testimonials-\"><strong>7. Share case studies and testimonials<\/strong><\/h4>\n\n\n\n<p>Customer testimonials are a powerful marketing tactic. In SaaS, <a href=\"https:\/\/www.kalungi.com\/blog\/the-importance-of-b2b-saas-reviews-and-referrals\" target=\"_blank\" rel=\"noreferrer noopener\">63%<\/a> of buyers say reviews influence their decisions while <a href=\"https:\/\/shapo.io\/blog\/review-statistics\/#:~:text=This%20trust%20in%20reviews%20has,on%20a%20business%20%5BSource%5D.\" target=\"_blank\" rel=\"noreferrer noopener\">95%<\/a> of ecommerce leads state the same.<\/p>\n\n\n\n<p>Create video content of customers discussing their experience with your company. Reviewing your products or services can boost engagement on your TikTok small business account and drive conversions.&nbsp;<\/p>\n\n\n\n<p>This can increase your brand\u2019s social proof and reinforce trust in your business. Content like this can really encourage those leads who are interested but have not committed to a decision to move forward with a purchase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"11-8-show-before-and-after-shots\">8. Show before and after shots<\/h4>\n\n\n\n<p>Before and after transition videos are particularly popular on TikTok. These are short-form video formats that showcase quick positives that prospective customers can achieve for themselves.&nbsp;<\/p>\n\n\n\n<p>This type of content piques interest and people feel compelled to remain for the short period of time remaining in order to witness the end result. The<a href=\"https:\/\/www.tiktok.com\/tag\/beforeandafter\" target=\"_blank\" rel=\"noreferrer noopener\"> #beforeandafter<\/a> hashtag currently has a solid standing on the TikTok.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"12-9-go-behind-the-scenes\">9. Go behind-the-scenes<\/h4>\n\n\n\n<p>Customers relish the opportunity to secure an exclusive look into the inner workings of a business. That\u2019s why behind-the-scenes content rarely fails to capture attention.&nbsp;<\/p>\n\n\n\n<p>Users will appreciate your willingness to show the more \u201cunpolished\u201d version of your brand, fostering a perception of authenticity.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To create this content, you may consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How you overcame this or insight into the production of your product.<\/li>\n\n\n\n<li>Sharing footage from the office<\/li>\n\n\n\n<li>Stories of when your business experienced failure<\/li>\n<\/ul>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"13-tips-to-leverage-tiktok-ads-for-small-businesses-\">Tips to leverage TikTok ads for small businesses&nbsp;<\/h3>\n\n\n\n<p>Now, let&#8217;s go through a few practical tips to help small businesses get the most out of TikTok Ads:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"14-start-with-a-strong-hook-first-3-seconds\">Start with a strong hook (first 3 seconds)<\/h4>\n\n\n\n<p>Let&#8217;s just say TikTok\u2019s scroll behavior lacks patience. Your ad needs to earn attention immediately.<a href=\"https:\/\/leadsbridge.com\/blog\/best-practices-for-tiktok-ads\/\"> Best practices<\/a> include leading with a visual trigger, an unexpected question, or a bold statement.&nbsp;<\/p>\n\n\n\n<p>For instance, B2C brands often see success opening with a close-up of the product in use or a problem scenario (&#8220;Tired of wasting hours on meal prep?&#8221;). Keep it tight, snappy, and benefit-driven.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"15-use-native-lo-fi-style-content\">Use native, lo-fi style content<\/h4>\n\n\n\n<p>Ads that look like organic content shot vertically, on a phone, with casual editing. These content forms tend to outperform high-production spots.<\/p>\n\n\n\n<p>Many small brands find success simply repurposing creator UGC or filming product demos in real-life settings. A good rule of thumb is less \u201cad creative\u201d and more \u201cstorytime from a friend.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"16-tap-into-trends-and-sounds\">Tap into trends and sounds<\/h4>\n\n\n\n<p>Strategic use of trending sounds or formats can extend reach and relevance. Use <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-trends\/\">TikTok trends<\/a> that focus on those that align with your audience and message.&nbsp;<\/p>\n\n\n\n<p>For example, pairing a trending audio loop with a quick \u201cbefore and after\u201d transformation (cleaning, beauty, DIY) is a proven formula across industries.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"17-target-smart-not-broad\">Target smart, not broad<\/h4>\n\n\n\n<p>TikTok\u2019s ad manager allows for precise targeting so use these tools to refine your audiences. Layering in custom audiences or lookalikes from CRM data is a great practice.&nbsp;<\/p>\n\n\n\n<p>For instance, a niche ecommerce brand might target \u201csustainability\u201d and \u201chome decor\u201d interests combined with past website visitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"18-test-spark-ads-to-amplify-your-organic-wins\">Test Spark Ads to amplify your organic wins<\/h4>\n\n\n\n<p>Spark Ads let you boost existing organic posts (yours or a creator\u2019s) with full ad capabilities. This means comments, likes, and shares stay visible, building credibility.&nbsp;<\/p>\n\n\n\n<p>A good approach here is to identify high-performing UGC or educational content, then Spark it with a strong CTA and conversion tracking.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"19-use-direct-ctas\">Use direct CTAs<\/h4>\n\n\n\n<p>TikTok users need clarity. Use on-screen text and voice overs to guide action. Your target conversion may be \u201cTap to shop,\u201d \u201cDownload the guide,\u201d or \u201cGet your free trial.\u201d&nbsp;<\/p>\n\n\n\n<p>Including incentives (\u201cFree shipping today only\u201d) or time sensitivity drives urgency. Clear CTA framing boosts click-throughs, especially when repeated at the end of the video.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"20-keep-it-short-and-focused\">Keep it short and focused<\/h4>\n\n\n\n<p>TikTok allows videos up to 10 minutes, but your content should ideally stay under 30 seconds. The highest-performing videos often make their pitch in under 15. Focus on one key message per ad like showcasing a feature, solving a pain point, or highlighting a deal.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"21-staying-up-to-date-with-tiktok-and-its-ecosystem\">Staying up-to-date with TikTok and its ecosystem<\/h4>\n\n\n\n<p>No matter if you&#8217;re running high-volume campaigns or testing new ground on TikTok, you need to know how the market is reacting within and outside of the platform. Staying connected and streamlined matters more than ever, especially with all the recent buzz around potential bans.&nbsp;<\/p>\n\n\n\n<p>As an official TikTok Partner, LeadsBridge is here to keep your lead flow steady and your data where it belongs and get the latest news to you.&nbsp;<\/p>\n\n\n\n<p>So, <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-banned-in-us\/\">is TikTok banned in the US? Get the latest updates here.&nbsp;<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"22-how-to-target-the-right-audience-for-your-tiktok-small-business-account-\"><strong>How to target the right audience for your TikTok small business account<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-content-ideas\/\">Quality content<\/a> is an integral part of any successful lead generation campaign. However, your content is only truly valuable when it is being presented to the correct audience. This is why it is imperative to ensure your targeting strategies are actionable, well thought-out and insightful.&nbsp;<\/p>\n\n\n\n<p>You want to make sure your targeting strategies are actionable, well thought-out and insightful. Who is my target audience and what factors define them? The answer should include their needs, interests or pain points.&nbsp;<\/p>\n\n\n\n<p>Once you have established these characteristics, you can begin to use your content to connect with specific user groups and subcultures. It&#8217;s about connecting to users who have values and ideas that are aligned with that of your brand.<\/p>\n\n\n\n<p>This approach enables you to develop relationships that go beyond the demographics of location, age group, etc.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Let\u2019s explore three of the following targeting options available within the ads manager of your TikTok small business account:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-1-demographics\">1. Demographics<\/h3>\n\n\n\n<p>Demographic targeting is about focusing your advertising on the right users based on specific characteristics ( age, gender, location, language, etc). You can do this in the TikTok ads manager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"24-2-interests-and-behaviors\">2. Interests and behaviors<\/h3>\n\n\n\n<p>Content can be geared toward target audiences based on their behavior on TikTok. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What type of videos do they typically consume?&nbsp;<\/li>\n\n\n\n<li>Which profiles do they visit most frequently?<\/li>\n\n\n\n<li>What sort of content prompts them to leave comments?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Narrowing these actions down will allow your business to determine which audiences have an increased likelihood of completing a purchase. The aim here is to deliver content to users who are consistently in search of and engaged by those types of videos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-3-device\">3. Device<\/h3>\n\n\n\n<p>TikTok ads manager allows you to target leads based upon their device specifications. This feature helps you further define your <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">ideal audience<\/a>.&nbsp;<\/p>\n\n\n\n<p>Device targeting options include device model, carrier, operating system and the system version. This particular targeting option is especially useful for businesses operating within the electronics and gaming industry.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"26-what-are-tiktok-custom-audiences-\"><strong>What are TikTok Custom Audiences?<\/strong><\/h3>\n\n\n\n<p>Aside from the aforementioned options, there is one prominent targeting strategy that you can use to define the ideal audience for your TikTok small business content.&nbsp;<\/p>\n\n\n\n<p>This is <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9611\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Custom Audiences<\/a>.&nbsp;<\/p>\n\n\n\n<p>TikTok Custom Audiences is a targeting option that lets you reach users that have previously interacted with your content, or have a prior knowledge of your business outside of the TikTok platform.&nbsp;<\/p>\n\n\n\n<p>This tool essentially allows you to upload your own customer list and begin <a href=\"https:\/\/leadsbridge.com\/blog\/retargeting-ads-examples\/\">retargeting<\/a> those leads.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say a user visited a product page on your website, but abandoned the decision midway. You can now upload that user\u2019s information to TikTok and display relevant product ads that encourage them to re-engage.&nbsp;<\/p>\n\n\n\n<p>This strategy helps to decrease the loss of leads, increase brand awareness and transfer app engagement across various other platforms.<\/p>\n\n\n\n<p>It\u2019s important to note that in order to take advantage of <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-custom-audience\/\">Custom Audiences<\/a>, you are required to have a minimum audience of 1,000 people. So, make sure that your contact list has sufficient user details before you can begin to re-target.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_67f311a43953c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your preferred marketing tool with TikTok Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"27-how-leadsbridge-can-help-your-tiktok-small-business-account\">How LeadsBridge can help your TikTok small business account<\/h3>\n\n\n\n<p>As an <a href=\"https:\/\/leadsbridge.com\/partnerships\/tiktok-leadsbridge\/\">official TikTok partner<\/a>, LeadsBridge offers tons of TikTok integrations. Starting with <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-funnel-automation\/\">automating the top of your sales funnel<\/a>, TikTok Lead Generation integrations allows you to segment leads, send them welcome emails or nurture them.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_67f311e43953d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect TikTok Lead Generation with Mailchimp\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_67f311e43953e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamlessly integrate TikTok Lead Generation with Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_67f312043953f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between TikTok Lead Generation &amp; ActiveCampaign\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>The upcoming <a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\">TikTok Custom Audiences integration<\/a> will enable your business to connect your lead data from other tools (like a CRM) to TikTok and target them there.<\/p>\n\n\n\n<p>There are a range of marketing and sales platforms that you can make this connection with, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email marketing tools to target customers signed up to your email list.<\/li>\n\n\n\n<li>Alternative social media platforms to target users who have engaged with them, such as <a href=\"https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/\">Facebook<\/a> and <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/\">LinkedIn<\/a>.<\/li>\n\n\n\n<li>Customer relationship management systems to reach your most loyal customers&nbsp;<\/li>\n\n\n\n<li>Spreadsheets and CSV files, including <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-google-sheets\/\">Google Sheets<\/a>, to help you target prospects who exist on lists that you have manually created.<\/li>\n<\/ul>\n\n\n\n<p>This integration, facilitated by LeadsBridge, will simplify the creation of custom audiences and streamline your business\u2019s ability to increase brand awareness and expand reach.&nbsp;<\/p>\n\n\n\n<p>Additionally, LeadsBridge\u2019s <a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\">TikTok Lead Generation<\/a> integration lets you convert the interested TikTok users into leads within the sales funnel.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_67f3122d39540\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect TikTok Lead Generation with Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_67f3123339541\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between TikTok Lead Generation &amp; HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>This is carried out by <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-lead-generation\/\">creating an instant form<\/a> that is sent to users once they have clicked on your <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/\">TikTok ad<\/a>. This form collects their details, and provides insightful information that you can then use to create nurturing campaigns that encourage conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"28-key-takeaways-\"><strong>Key takeaways<\/strong><\/h2>\n\n\n\n<p>TikTok is one of the most popular social media platforms today, having become the go-to application for most mobile device users. This means that businesses now have an opportunity to target their audience in a location where they already exist.&nbsp;<\/p>\n\n\n\n<p>By leveling-up your marketing efforts on your TikTok small business account and leveraging <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-lead-generation\/\">lead generation<\/a> to acquire qualified prospects, you can watch your brand awareness and engagement skyrocket.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/tiktok\/\">Discover the full range of LeadsBridge TikTok integrations here<\/a>.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Establishing your small business is no easy feat in today\u2019s marketplace. With an ecosystem of entrepreneurs and companies vying to stake their claim on limited consumer attention, it can be a challenge to set your brand apart from the competition.&nbsp;&nbsp; One of the most fail-safe ways to approach establishing your presence is to create a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":33538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[84,79],"industry":[],"class_list":["post-33536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-smb","tag-tiktok"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/12\/tiktok-for-sb.png","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok for small business: The complete guide - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Are you looking for the best strategies to follow on TikTok for small business? 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