{"id":3378,"date":"2016-05-05T14:42:37","date_gmt":"2016-05-05T14:42:37","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=3378"},"modified":"2022-05-10T15:39:59","modified_gmt":"2022-05-10T15:39:59","slug":"7-unconventional-ways-to-use-facebook-lead-ads-to-improve-your-business","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/7-unconventional-ways-to-use-facebook-lead-ads-to-improve-your-business\/","title":{"rendered":"7 unconventional ways to use Facebook Lead Ads to improve your business"},"content":{"rendered":"

The arrival of Facebook Lead Ads was like an earthquake in the Advertising world. LeadsBridge is registering new advertising agencies specializing in lead acquisition through Lead Ads from across the globe, including enterprises that allocate 80% of their budgets to Lead Ads campaigns<\/strong>.<\/p>\n

But\u2026 \u00a0(Yes, there\u2019s a \u201cbut\u201d\u2014isn\u2019t there always?)<\/p>\n

Despite the rapid global adoption and heavily devoted cash, many advertisers still <\/em>do not realize the true power of Lead Ads<\/strong>. Today, I\u2019d like to share with you some unconventional ways to use Lead Ads to get more conversions and improve your business funnel.<\/p>\n

1) Create better Lookalike Audiences<\/h2>\n

I love Lookalike Audiences. They\u2019re so powerful and cheap that I use them in almost all of my own campaigns.<\/p>\n

The problem of Lookalike Audiences built with a Customer List (importing your email database on Facebook), is that the matching is still poor<\/strong>. This is especially true if you have an old email database or a B2B database.<\/p>\n

Today, an excellent scenario is a Custom List audience with 50% matching.<\/p>\n

For this reason, I started using Facebook Lead Ads on mobile devices to improve my Customer Lists audiences<\/strong>\u2014and, consequently, the Lookalike Audience built on each of them.<\/p>\n

Lead Ads pushes the same data used on the Facebook profile, so collecting leads with Lead Ads can bring a matching near 100%<\/strong>.<\/p>\n

Collecting leads is still the main reason to use Lead Ads. But investing in Lead Ads with the goal of creating a better Lookalike Audience<\/strong> is definitely a good reason to increase and differentiate your target<\/strong>.<\/p>\n

LeadsBridge customers are using our Lead Ads Form => Custom Audience<\/a> bridge, which gives them the ability to create an Audience with the highest matching possible<\/strong>.<\/p>\n

\"lead<\/p>\n

2) Improve Email Deliverability<\/h2>\n

This is huge. Even if most marketers simply don’t concern themselves with Email Deliverability, this is a real problem today in email marketing strategies.<\/p>\n

Every day, email providers are becoming increasingly more aggressive in filtering mass emails. Lead Ads is your best ally in this inbox fight.<\/p>\n

Bloggers, solopreneurs, and e-commerce businesses have started<\/a> building Mailing Lists, collecting subscribers by just asking for their email addresses.<\/p>\n

While this isn\u2019t necessarily a bad thing, it can create a problem when your autoresponder needs to deliver your emails<\/strong>.<\/p>\n

In fact, having more personal data improves Email Deliverability because it educates the email provider in recognizing you as a good sender<\/strong>.<\/p>\n

To achieve this, you can retarget your list on Facebook with Lead Ads and ask people on your list to fill a form again in exchange for a gift\u2014BUT you can\u2019t only <\/em>ask for email addresses \ud83d\ude42 .<\/p>\n

Here the four steps to improve your deliverability with Lead Ads:<\/p>\n

Step 1: Create a new Audience by importing your Mailing List on Facebook<\/h3>\n

<\/h3>\n

\"customer<\/h3>\n

Step 2: Create a new Lead Ads campaign asking for at least four pieces of information: first name, last name, email, and phone (or city)<\/h3>\n

\"lead<\/p>\n

To have the best conversion here, give something for free\u2014such as a white paper, a checklist, or an e-book.<\/p>\n

Step 3: Download the CSV, and import the collected leads on your CRM\/ESP<\/h3>\n

Obviously, the collected leads are already in your database, but you can overwrite them by adding the new information collected (i.e., first name, last name, and phone).<\/p>\n

Just download the CSV file and upload on your provider. You can also use LeadsBridge Lead Ads Sync tool<\/a> to make it a more seamless process.<\/p>\n

Here\u2019s a video showing how we do this with Mailchimp:<\/p>\n