{"id":33951,"date":"2024-06-26T06:11:00","date_gmt":"2024-06-26T06:11:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=33951"},"modified":"2024-06-26T07:28:26","modified_gmt":"2024-06-26T07:28:26","slug":"data-orchestration","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/data-orchestration\/","title":{"rendered":"What is Data Orchestration? Benefits and more"},"content":{"rendered":"\n<p>As businesses grow, there\u2019s always a surge of contact information they need to track.&nbsp;<\/p>\n\n\n\n<p>You\u2019ve got leads in your Facebook Ads database; existing clients in your CRM; user<a href=\"https:\/\/blog.hubspot.com\/marketing\/metrics-email-marketers-should-be-tracking\"> engagement data<\/a> in your email software; purchase data in your POS system and more.<\/p>\n\n\n\n<p>There\u2019s so much valuable and actionable data there, but it doesn\u2019t do you much good when it\u2019s all jumbled and disconnected.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667b1e1c35b6e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads with your favorite marketing tools\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>That\u2019s where customer data orchestration comes into play.<\/p>\n\n\n\n<p>In this post, we&#8217;ll explore how data orchestration can help you refine your customer data, providing you with the most current information at every interaction point, and enabling you to make actionable decisions.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-e166975d-660e-4b6f-8d6a-46fe74b34a64\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of Content<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#0-what-is-data-orchestration>What is data orchestration?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#1-how-does-customer-data-orchestration-work->How does customer data orchestration work?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#2-what-is-a-data-orchestration-platform-amp-why-you-need-it>What is a data orchestration platform &amp; why you need it<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#3-creating-a-data-orchestration-strategy>Creating a data orchestration strategy<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#4-data-orchestration-benefits>Data orchestration benefits<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#5-enhanced-data-accuracy-and-quality>Enhanced data accuracy and quality<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#6-increased-operational-efficiency>Increased operational efficiency<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#7-improved-customer-experiences>Improved customer experiences<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#8-what-leadsbridge%E2%80%99s-data-orchestration-platform-can-do>What LeadsBridge\u2019s data orchestration platform can do<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/data-orchestration\/#9-final-thoughts->Final Thoughts&nbsp;<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-data-orchestration\">What is data orchestration?<\/h2>\n\n\n\n<p>Customer data orchestration is the process of managing data, including syncing it from multiple different sources, to ensure that your information is all up to date.<\/p>\n\n\n\n<p>This includes consolidating all of your data and removing outdated or duplicate data. It\u2019s a little like a <a href=\"https:\/\/leadsbridge.com\/blog\/database-integration\/\">database integration<\/a> cross-platform.&nbsp;<\/p>\n\n\n\n<p>With data orchestration tools, for example, you can set up automation so that newly completed lead forms send information right to your CRM. And when new users convert to your site, their data is also <a href=\"https:\/\/leadsbridge.com\/blog\/crm-integration\/\">sent to your CRM<\/a>.&nbsp;<\/p>\n\n\n\n<p>You\u2019re getting a central location for all data, which can then be used to send that data outwards to other platforms (like custom audiences on Facebook or segmented audiences in email).&nbsp;With data&nbsp;<a href=\"https:\/\/www.databricks.com\/glossary\/orchestration\" target=\"_blank\" rel=\"noreferrer noopener\">orchestration tools<\/a>, you can automate lead form submissions and new user data to be sent directly to your CRM. This centralizes all your data, allowing for easy distribution to other platforms like Facebook or email. Tools like LeadsBridge streamline data management and allow for custom data transfer rules between systems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-how-does-customer-data-orchestration-work-\">How does customer data orchestration work?&nbsp;<\/h2>\n\n\n\n<p>Customer data orchestration works largely thanks to<a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2020\/05\/01\/the-benefits-of-automation-in-todays-workforce\/\"> automation-focused software<\/a>. The last thing you\u2019d want to do, after all, is to try to update that kind of information manually. You <em>can<\/em>, but you don\u2019t <em>want<\/em> to.<\/p>\n\n\n\n<p>Data orchestration typically utilizes integrations that will move information between platforms. This is often action-based; a trigger occurs (like a lead form being submitted), and a resulting action sends the data to a separate tool of your choice.&nbsp;<\/p>\n\n\n\n<p>Many data orchestration tools allow you to set up specific rules for how data is transferred or added between systems.&nbsp;<\/p>\n\n\n\n<p>With LeadsBridge, for example, you can soon set up an integration that allows you to sync your incoming leads with your CRM or e-commerce platform. <\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_662132e97e353\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/woocommerce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo491.png\" alt=\"WooCommerce logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and WooCommerce automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_662133fc7e354\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and Email Notification automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_662134067e355\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and Klaviyo automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>You can also use rules to customize this process. You can, for example, set up rules to send you new leads&#8217; information <em>only<\/em> when they meet certain criteria like where you\u2019ll be shipping them to. This prevents your sales team, even marketing automation from following up with leads that cannot be customers. For instance, you can receive a notification on Slack every time a customer makes a purchase with a shipping address located in a specific city. Or utilize LeadsBridge\u2019s fields mapping feature, which, when connecting Facebook Lead Ads to your CRM, allows you to define specific fields to better map leads&#8217; information as it flows into your lead management system.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd9fbh3x8-gKLOJfP3hVrnDdJE1dN-Qb3Qc9v6WTtHyVIoRH_xRJTpYf_fy1UwUN_471J_oxF-G4hZN0cFVGLmhlJtEuua420Pt8qbusG--yiFVhSdlC_J-q0jqDlNUM8u7Wi74WTKkaLIpK58xT-q0bpJR?key=L-1HzVyDRG1cQ_UfQzoiIQ\" alt=\"Fields mapping feature on LeadsBridge integrations\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-what-is-a-data-orchestration-platform-amp-why-you-need-it\">What is a data orchestration platform &amp; why you need it<\/h2>\n\n\n\n<p>As we briefly discussed above, data orchestration platforms handle the data syncing process to ensure that nothing is missed and that all your business\u2019s vital customer information is in one central location.<\/p>\n\n\n\n<p>LeadsBridge is an example of data orchestration software. We allow you to set up integrations and actions between multiple different platforms (including social media sites, your CRM, your <a href=\"https:\/\/leadsbridge.com\/blog\/email-parser\/\">email software<\/a>, your help desk software, and more) so that customer data can be shared and interconnected across each touchpoint.&nbsp;<\/p>\n\n\n\n<p>The reality is that this isn\u2019t really possible to do at scale when you\u2019re going the manual route, even if you have data entry specialists on hand. There\u2019s so much data coming in at every touchpoint that it would be impossible to keep up. There are too many platforms to manage, and once you account for human error and how chaotic it would be, it\u2019s easy to see why data orchestration platforms are the way to go.<\/p>\n\n\n\n<p>And bonus: Data orchestration <a href=\"https:\/\/leadsbridge.com\/blog\/software-as-a-service-examples\/\">as a service<\/a> is significantly cheaper than trying to do this manually, too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-creating-a-data-orchestration-strategy\">Creating a data orchestration strategy<\/h3>\n\n\n\n<p>Data orchestration is a strategic process that streamlines and enhances the management of data across various touchpoints. It involves three critical steps to ensure that data is not only accurate but also actionable.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, <strong>data collection<\/strong> is fundamental. This step involves gathering data from diverse sources, including direct customer interactions, social media platforms, and transactional systems, to provide a holistic view of the customer journey.&nbsp;<\/li>\n\n\n\n<li>Second, <strong>data integration<\/strong> comes into play. Here, the collected data is consolidated and standardized, allowing different systems to communicate seamlessly. This step is crucial for breaking down data silos and ensuring that all parts of the organization have access to the same information.&nbsp;<\/li>\n\n\n\n<li>Third, <strong>data activation<\/strong> is where the real value is unlocked. By applying analytical tools and technologies, businesses can extract actionable insights from their integrated data sets, enabling personalized customer experiences and informed decision-making across all channels.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Together, these steps form the backbone of an effective data orchestration strategy, leading to improved customer satisfaction and business performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-data-orchestration-benefits\">Data orchestration benefits<\/h3>\n\n\n\n<p>Data orchestration offers a multitude of benefits that can transform how businesses manage and utilize their data. Here are three key advantages:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-enhanced-data-accuracy-and-quality\">Enhanced data accuracy and quality<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centralizes data collection and integration, reducing errors and inconsistencies.<\/li>\n\n\n\n<li>Ensures all departments access the most current and correct data, enhancing decision-making accuracy.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-increased-operational-efficiency\">Increased operational efficiency<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automates data processes, minimizing manual interventions and reducing the likelihood of human error.<\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-workflow\/\">Streamlines workflows<\/a>, enabling faster response times and more efficient use of resources.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7-improved-customer-experiences\">Improved customer experiences<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facilitates a unified view of customer interactions across all channels, leading to more personalized service.<\/li>\n\n\n\n<li>Enables real-time data updates, allowing businesses to respond proactively to customer needs and preferences.<\/li>\n<\/ul>\n\n\n\n<p>By integrating data orchestration into day-to-day operations, businesses can not only improve internal efficiencies but also deliver superior customer service, ultimately driving growth and competitiveness in the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-what-leadsbridge%E2%80%99s-data-orchestration-platform-can-do\">What LeadsBridge\u2019s data orchestration platform can do<\/h3>\n\n\n\n<p>When you\u2019re looking at <a href=\"https:\/\/leadsbridge.com\/platform\/\">data orchestration as a service<\/a>, everything is automated and on your terms. We take that seriously here at LeadsBridge. We offer the following services and more:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/leadsbridge.com\/lead-sync\/\">Lead syncing<\/a>.<\/strong> No matter where your leads are coming in\u2014 social media,&nbsp; your site, or other third-party platforms\u2014 we\u2019ll make sure that new lead information is added to your database right away. They\u2019ll be sent your CRM and your sales team can be notified to start following up ASAP so no one ever slips through the cracks.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667b206b35b6f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/bitrix24-com\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo432.png\" alt=\"Bitrix24.com logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and Bitrix24.com\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667b209835b70\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667b20c935b71\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Google Ads lead form extensions and Zoho CRM\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\">Custom audience syncing<\/a>. <\/strong>Many social media platforms allow you to set up <a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\">custom audiences<\/a>, which are created by uploading lists of customer data to retarget them. Always have up-to-date custom audience syncing with our integration, which pulls current data from your CRM and\/or email software so that you\u2019re always retargeting to users at the right time based on specific niche actions or qualifications.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667b210235b72\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect ActiveCampaign and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667b212135b73\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Act-On and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667b214135b74\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pipedrive\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pipedrive and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667b217035b75\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Google Sheets and Google Customer Match\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/leadsbridge.com\/conversions-sync\/\">Offline conversions syncing<\/a>. <\/strong>Customers may make a purchase in-store, and without data orchestration, they\u2019ll fail to be added to your online records. Take advantage of our offline conversions tracking integrations so that all of your customer and sales data is always available\u2014 even if it didn\u2019t happen online.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667b21a435b76\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot and Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_667bc2d18c78e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Salesforce\u00ae and Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/platform-to-platform\/\"><strong>Platform-to-platform data transfers.<\/strong><\/a> Platform-to-platform data syncing allows you to collect all of your data in one place, and send it back out to tools as needed. You can see who is opening your emails in your CRM, and use that to create custom audiences in Facebook while also sending follow-up messages. This keeps all of your records relevant no matter which platform you\u2019re looking at.&nbsp;<\/li>\n\n\n\n<li><strong>Custom integrations.<\/strong> Need some sort of data orchestration integration that we don\u2019t offer in any of our standard plans? We can custom-create one just for you. <a href=\"https:\/\/leadsbridge.com\/custom-integration\/\">Learn more about how this works here<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-final-thoughts-\">Final Thoughts&nbsp;<\/h2>\n\n\n\n<p>Data orchestration software is a must-have for all businesses so that you can accurately keep up with customer data across every platform where they can interact with you. This isn\u2019t something that you can do manually, even as a small business with just a few platforms.<\/p>\n\n\n\n<p>There are plenty of use cases for data orchestration, so think about what would benefit your business most, and choose a tool that will work for you.<\/p>\n\n\n\n<p><strong><em>Want to learn more about how LeadsBridge\u2019s data orchestration features can benefit your business? <\/em><\/strong><a href=\"https:\/\/leadsbridge.com\/platform\/\"><strong><em>See how it all works here<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As businesses grow, there\u2019s always a surge of contact information they need to track.&nbsp; You\u2019ve got leads in your Facebook Ads database; existing clients in your CRM; user engagement data in your email software; purchase data in your POS system and more. There\u2019s so much valuable and actionable data there, but it doesn\u2019t do you [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":33955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[88],"tags":[29],"industry":[],"class_list":["post-33951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking-and-growth","tag-crm"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/01\/data-orchestration.png","author_info":{"display_name":"Marco Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/marcocirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Data Orchestration? 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