{"id":35963,"date":"2023-04-07T07:03:00","date_gmt":"2023-04-07T07:03:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=35963"},"modified":"2024-11-18T14:42:31","modified_gmt":"2024-11-18T14:42:31","slug":"travel-marketing","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/","title":{"rendered":"8 travel marketing tips and strategies for 2023"},"content":{"rendered":"\n<p>The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel <a href=\"https:\/\/www.unwto.org\/taxonomy\/term\/347\">doubled<\/a> in 2022 compared to 2021 and is back up to 63% of the total international travelers in 2019. As travelers return to their normal excursion frequency, travel marketers can return to their old ways, but must do so with an innovative mindset.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-c42a8c39-8320-4254-857d-87865cc60aef\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#0-what-is-travel-marketing->What is travel marketing?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#1-why-invest-in-travel-marketing>Why invest in travel marketing?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#2-8-powerful-marketing-tips-for-travel-agents-in-202-3>8 powerful marketing tips for travel agents in 2023<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#3-1-develop-a-mobile-strategy->1. Develop a mobile strategy&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#4-2-personalized-customer-experiences-via-sms->2. Personalized customer experiences via SMS&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#5-3-virtual-reality-experiences->3. Virtual reality experiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#6-4-retarget-people-who-have-shown-interest->4. Retarget people who have shown interest&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#7-5-implement-facebook-messenger-bots->5. Implement Facebook Messenger bots<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#8-6-partner-with-micro-influencers->6. Partner with micro-influencers<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#9-7-create-an-engaging-and-informative-blog>7. Create an engaging and informative blog<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#10-8-you-can%E2%80%99t-spell-%E2%80%9Cdestination%E2%80%9D-without-seo>8. You can\u2019t spell \u201cdestination\u201d without SEO<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#11-how-to-promote-a-travel-marketing-strategy>How to promote a travel marketing strategy<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#12-promotional-videos->Promotional videos&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#13-newsletters->Newsletters&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#14-online-banners>Online banners<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#15-how-marketing-automation-can-implement-the-best-travel-marketing-strategies->How marketing automation can implement the best travel marketing strategies&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/travel-marketing\/#16-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In this article, <strong>we\u2019ll discuss travel marketing along with result-driving tips to strategize, achieve maximum exposure, and increase your revenue<\/strong>. Additionally, this article introduces tools for automating your travel business through all stages of lead acquisition, retargeting, and tracking, such as:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624fd62804263\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/facebook-lead-ads\/\" target=\"_blank\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations for Facebook Lead Ads\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff0c3180b1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate TikTok Lead Generation into your marketing mix\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_642fd5cf96371\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/google-ads-lead-form-extensions\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Google Ads lead form extensions into your marketing mix\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-travel-marketing-\"><strong>What is travel marketing?<\/strong><\/h2>\n\n\n\n<p>The term travel marketing (or tourism marketing) is used to describe the marketing strategies used by brands in the travel industry, including hotels, resorts, destinations, and <a href=\"https:\/\/leadsbridge.com\/blog\/travel-agency-ads\/\">travel agencies<\/a>. It\u2019s essentially the act of running campaigns on a variety of different platforms <strong>to attract potential travelers and turn them into paying visitors or guests.&nbsp;<\/strong><\/p>\n\n\n\n<p>Travel marketers were forced to completely reimagine their approach during the height of the pandemic, but as every day passes, <strong>a growing feeling of normalcy returns to the industry.<\/strong> With a familiar feeling of growth returning to the industry, travel marketers must be prepared to capitalize on this resurgent opportunity.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-why-invest-in-travel-marketing\">Why invest in travel marketing?<\/h2>\n\n\n\n<p>While the pandemic was devastating to the travel industry, the <strong>generational growth opportunity emerging from the ashes of 2020<\/strong> cannot be ignored. Currently, <a href=\"https:\/\/www.hks.harvard.edu\/centers\/cid\/about-cid\/news-announcements\/tourist-spending-insights\">10.4% of the world\u2019s GDP<\/a> comes from tourism and that number is only expected to rise in the coming years.&nbsp;<\/p>\n\n\n\n<p>Monetary advantages aside, travel marketing <strong>allows brands to paint their own picture<\/strong> of a destination to attract visitors. When you think of Italy, you probably think of delicious food, historical monuments, and the amazing art scene. That is the product of travel marketing. Similarly, the&nbsp;<a href=\"https:\/\/www.tours-tickets.com\/amsterdam\/amsterdam-light-festival\/amsterdam-light-festival-cruise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amsterdam Light Festival Cruise<\/a>&nbsp;showcases the city\u2019s enchanting canals illuminated by stunning light installations, creating a magical experience that draws visitors from around the world.<\/p>\n\n\n\n<p>A proper investment can allow marketers to shape perceptions, entice tourists, and effectively augment economic growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-8-powerful-marketing-tips-for-travel-agents-in-202-3\"><strong>8 powerful marketing tips for travel agents in 202<\/strong>3<\/h2>\n\n\n\n<p>These travel industry marketing strategies tap into changing consumer needs, allowing brands to ramp up their travel <a href=\"https:\/\/leadsbridge.com\/blog\/lead-generation-best-practices\">lead generation<\/a> efforts now that the travel industry is rapidly growing again. Here\u2019s how to generate leads for your travel business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-1-develop-a-mobile-strategy-\">1. Develop a mobile strategy&nbsp;<\/h3>\n\n\n\n<p>With the accessibility and capability of <a href=\"https:\/\/www.igms.com\/vacation-rental-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">travel apps<\/a> such as Hotels.com and Airbnb, travel marketers must design and implement a <strong>specific strategy compatible with mobile devices. <\/strong>The mobile customer experience must match \u2013if not exceed\u2013 the quality of the online travel marketing strategies.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing-1024x512.png\" alt=\"\" class=\"wp-image-41477\" style=\"width:1024px;height:512px\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing-1024x512.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing-300x150.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing-768x384.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing-1536x768.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/design.google\/library\/airbnb-communicating-clarity-and-charm\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>This approach needs to be succinct in its branding in order to entice more consumers to utilize the mobile app. Apps allow marketers to <strong>create a personalized experience and direct one-on-one communication<\/strong> with push notifications and reminders based on app usage.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff161180b2\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation with Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff1d2180b3\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build automatic workflows between TikTok Lead Generation and Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff21f180b4\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data transfer between TikTok Lead Generation and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Additionally, you can <a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\">join our waiting list<\/a> to be the first to hear about our <strong>new features for TikTok Custom Audiences<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff2dd180b5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"{\"id\":1128,\"name\":\"TikTok Custom Audiences\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1128.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1128.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1128.png\",\"slug\":\"tiktok-custom-audiences\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Enhance you Ad targeting with TikTok Custom Audiences integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-2-personalized-customer-experiences-via-sms-\"><strong>2. Personalized customer experiences via SMS&nbsp;<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/99firms.com\/blog\/sms-marketing-stats\/#gref\">34% of people<\/a> read their text messages within five minutes of receipt and SMS generates a 45% response rate. <strong>This is a powerful way to connect with consumers <\/strong>without having to compete for attention in their email inboxes or busy social feeds\u2013and consumers welcome it too. 91% of people say they would <a href=\"https:\/\/textus.com\/best-practices-for-sms-opt-ins\/\" target=\"_blank\" rel=\"noreferrer noopener\">opt-in to receive SMS messages<\/a> from their favorite brands.&nbsp;<\/p>\n\n\n\n<p>One of the best marketing tips for travel agents is to<strong> send proactive messages based on <\/strong>a customer\u2019s position in the sales cycle, their travel interests, their current or past bookings, and their behavior on your site or app. For example, if someone has a booking at your hotel in Las Vegas, send them personalized discounts for activities in Vegas or a guide to eating in the city to keep them engaged and ensure your brand stays front of mind.&nbsp;LeadsBridge has a range of powerful <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/sms-marketing\/\">SMS integrations<\/a> that make it easy to connect and sync your leads with your chosen <a href=\"https:\/\/leadsbridge.com\/blog\/sms-mobile-marketing\/\">SMS marketing<\/a> platform.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff40b180b6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/clicksend-sms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo122.png\" alt=\"ClickSend SMS logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline communication with Facebook Lead Ads and ClickSend SMS integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff4b6180b7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/sms-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo687.png\" alt=\"{\"id\":687,\"name\":\"SMS Notification\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo687.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo687.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo687.png\",\"slug\":\"sms-notification\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate SMS marketing with Facebook Lead Ads and {&#8220;id&#8221;:687,&#8221;name&#8221;:&#8221;SMS Notification&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo687.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo687.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo687.png&#8221;,&#8221;slug&#8221;:&#8221;sms-notification&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1} integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff502180b8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/sendpulsesms-sms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo126.png\" alt=\"SendPulseSMS (SMS) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your SMS campaigns with Facebook Lead Ads and SendPulseSMS (SMS) integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff576180b9\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/bulksms-sms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo121.png\" alt=\"BulkSMS (SMS) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your leads data management with Facebook Lead Ads and BulkSMS (SMS) integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Rhodes Rides sends personalized text messages to its contacts to help them book relevant trips and speed up the sales process.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/cqXxvXfNE3GeePVpKw-SfdLLkBovqgYdV1eIh3XcwqGvNzn6WEkJpAMCqpeOPwEhnqsX5F4F2lSYEPxgCroDUs67hj3TE71ZvDLXrTNBGcF86WVY5L2MJ_lsXfHGK-Rf7DTYwpmj\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-3-virtual-reality-experiences-\"><strong>3. Virtual reality experiences<\/strong><\/h3>\n\n\n\n<p>Virtual travel experiences boomed during the pandemic and became one of the most prominent travel industry marketing strategies. While people were stuck at home, they soothed their itchy feet by taking virtual tours of far-flung museums and taking digital \u201cwalks\u201d through tropical jungles. <strong>Instead of abandoning this approach, repurpose it <\/strong>to move consumers off the fence and onto a flight.<\/p>\n\n\n\n<p>Hotels and resorts can provide 360-degree tours of their locations, rooms, and amenities. Incorporating a <a href=\"https:\/\/www.the-qrcode-generator.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">QR code generator<\/a> allows travelers to quickly access these immersive experiences via their mobile devices, making it easy for apprehensive or indecisive travelers to get a real-life look at your destination and see what they can expect in person.<\/p>\n\n\n\n<p>The NH Hotel Group publishes detailed 360-degree videos of its hotels for travelers to check out before they book.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/YzU5ztjk3aalqVI66Dvj_lD8lnLoMfuVP8fzJSLs3eaKP6OFSuLolDVh7iRg5fTSQckAX2kUQAfE2_LcSyfFU8-90f1-1rMYjmUzWNUI31yraKJk67RIv38KqdWI_33MrsyuZU8N\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.nh-hotels.com\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"6-4-retarget-people-who-have-shown-interest-\"><strong>4. Retarget people who have shown interest&nbsp;<\/strong><\/h3>\n\n\n\n<p>Travel is a big purchase, and people are unlikely to make a decision the first time they land on your site. Use <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-retargeting-ads\/\">Facebook remarketing<\/a> to target consumers who have visited specific pages on your site or have shown an interest in a specific hotel room, date, or activity.<\/p>\n\n\n\n<p>LeadsBridge has several integrations for <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-conversions-api\/\">retargeting on Facebook<\/a>, including the powerful <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-custom-audiences\/\">Facebook Custom Audiences<\/a>, feature that lets you create groups of people to target on Facebook based on their defined interests or past browsing behavior.&nbsp;For automating your workflow, check out these <a href=\"https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/\">Facebook Custom Audiences<\/a> integrations through LeadsBridge:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff5f5180ba\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline workflows with Act-On and Facebook Custom Audiences integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff63f180bb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build automated bridges between ActiveCampaign and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff684180bc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/adobe-campaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo216.png\" alt=\"Adobe Campaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Adobe Campaign with Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>And here are some of our popular integrations for Facebook Conversions API you can use to run winning Facebook campaigns:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff6b3180bd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Move lead data between Mailchimp and Facebook Conversions API automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff703180be\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows with Zoho CRM and Facebook Conversions API integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff753180bf\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Real-time lead data sync with HubSpot and Facebook Conversions API integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Levon Travel Bureau targets people who have already shown an interest in traveling to Armenia.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/33OTJzF3P-9v3smnwfIz2a0HU0PrGyF6o0ESYkP7W6RpC7yyAlSeQ0TAgmMp8UARDDGpTe9cG7vNv2m8Q5XMdEoHOZeX3ThrQ5ieEf84qhA4ZFwTp_XJBn7slVjtOm7wEiWl4yqx\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.facebook.com\/levontravelbureau\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"7-5-implement-facebook-messenger-bots-\"><strong>5. Implement Facebook Messenger bots<\/strong><\/h3>\n\n\n\n<p>Travelers who are actively in buy mode want in-the-moment support and as little friction as possible. <strong>If they come across an issue they can\u2019t get answered straight away<\/strong>, there\u2019s a good chance they\u2019ll go elsewhere. This is where Facebook Messenger bots come into play. They essentially act as an automated sales associate who can answer queries, suggest relevant products, and tackle objections.<\/p>\n\n\n\n<p>Using an <a href=\"https:\/\/www.dialpad.com\/blog\/customer-service-chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI chatbot<\/a> in this way encourages travelers to take action via clicks through a self-service feature that lets <strong>customers get solutions to their problems<\/strong> exactly when they need them.&nbsp;<\/p>\n\n\n\n<p>Expedia\u2019s Facebook Messenger bot helps travelers find the perfect trip for them through an automated Q&amp;A.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/n4FX-VbgyqjDzZ8gYRhRho2VvKQQXVQ5UFwDgU76gnQYp_Hk3e2TgawGP-UfUhLj0pOoptJirZFuB0o9fz3sBoeFw-zzdUM90AGJsi-QMjvTzZHYGo7jVyyGIxLbGPPV29RIaDmk\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.facebook.com\/expedia\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"8-6-partner-with-micro-influencers-\"><strong>6. Partner with micro-influencers<\/strong><\/h3>\n\n\n\n<p>According to research, <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/20-influencer-marketing-statistics-that-will-surprise-you\">49% of consumers<\/a> rely on influencer recommendations to make purchasing decisions, and influencer marketing campaigns generate on average $5.78 for every dollar spent. But influencer marketing often refers to partnering with social media accounts that have a huge following. However, as travelers now crave more authentic experiences, it\u2019s <strong>worth joining forces with smaller, more niche accounts.&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/social-media-trend\/#2-2-increase-in-creator-and-micro-influencer-brand-partnerships-\">Micro-influencers<\/a> make up a <a href=\"https:\/\/www.shopify.co.uk\/blog\/influencer-marketing-statistics\">large chunk of the influencer community at 47.3%, and 77% of marketers<\/a> say that this type of influencer tops their list of ideal partners. Cherry-pick smaller influencer accounts (between 5,000-20,000 followers) with an engaged following, like the Malliouhana hotel did here when it partnered with Passport to Friday:&nbsp;<\/p>\n\n\n\n<p>In the context of travel, these influencers might be adventure enthusiasts, luxury travel connoisseurs, or budget travel experts, each with a unique perspective and a dedicated following. That&#8217;s why <a href=\"https:\/\/trendhero.io\/blog\/influencer-identification\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer identification<\/a> (discovery, audience analysis, and fake followers check) has become an increasingly important part of marketing strategy.<\/p>\n\n\n\n<p>Consider making use of <a href=\"https:\/\/monday.com\/blog\/crm-and-sales\/crm-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM software<\/a> that can help you streamline communication with your influencers. You can set up a review and approval process so that their promotional content stays on-brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/EV2ZaUNMu4r8AEaF02yBour7XYte56Y8M9lA_4qDRNvfmLMSQ0BFRm_9hX-mQ_2zJygtWWa0Aq-S9Cj5dFgzbgCT1hkZwKd0tkmoR8wF3fpQXXSfBKTXSNsbw9ltd9u7gq6EnsG6\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/passporttofriday\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"9-7-create-an-engaging-and-informative-blog\">7. Create an engaging and informative blog<\/h3>\n\n\n\n<p>An <strong>engaging blog can answer<\/strong> consumers\u2019 questions before they are asked, further persuade consumers looking for more reasons to travel, and offer tips and suggestions when traveling abroad.&nbsp;<\/p>\n\n\n\n<p>All travelers want to be knowledgeable about where they are going and a blog is a perfect place for marketers to inform. The best thing is creating a new blog has never been easier. You can use tools like Surfer SEO, to create SEO optimized content, <a href=\"https:\/\/www.articlesummarizer.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">summarize an article<\/a> to create succinct summaries for social media, and more.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/surferseo.com\/blog\/blog-writing-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">keys to a good blog<\/a> are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand your audience<\/strong>: Travelers are diverse so understanding a consumer\u2019s persona (budget traveler, family, solo, couple) is vital to successful audience targeting.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Master the usage of powerful calls to action (CTA\u2019s)<\/strong>: Simple and compelling CTA\u2019s that address common needs are often the best course. A few travel marketing examples of CTA\u2019s\u201d\n<ul class=\"wp-block-list\">\n<li><em>Escape winter, the Caribbean awaits<\/em><\/li>\n\n\n\n<li><em>Families fly free in February<\/em><\/li>\n\n\n\n<li><em>Honeymoon Planning: Romantic and affordable<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing-2.png\" alt=\"\" class=\"wp-image-41479\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing-2.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing-2-300x149.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-marketing-2-768x382.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.theeword.co.uk\/blog\/4-examples-of-great-travel-writing\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"10-8-you-can%E2%80%99t-spell-%E2%80%9Cdestination%E2%80%9D-without-seo\">8. You can\u2019t spell \u201cdestination\u201d without SEO<\/h3>\n\n\n\n<p>An effective SEO strategy can tell you what consumers are searching for and allow you to market to their specific needs. If there is an<strong> increase in searches relating to budget-friendly and cheap vacations<\/strong>, your travel marketing strategy should reflect that with a campaign centered around saving money.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"922\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-seo-strategy-922x1024.png\" alt=\"\" class=\"wp-image-41480\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-seo-strategy-922x1024.png 922w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-seo-strategy-270x300.png 270w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-seo-strategy-768x853.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-seo-strategy-1382x1536.png 1382w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/04\/travel-seo-strategy.png 1440w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/greenflagdigital.com\/travel-seo-marketing\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"11-how-to-promote-a-travel-marketing-strategy\">How to promote a travel marketing strategy<\/h2>\n\n\n\n<p>There are several different promotional strategies applicable to travel marketing and unfortunately, there is not a one size fits all option. Each promotional strategy needs careful consideration to maximize efficiency and effectiveness within the target audience.&nbsp;<\/p>\n\n\n\n<p>Here are three of the most popular promotional strategies in travel marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-promotional-videos-\">Promotional videos&nbsp;<\/h3>\n\n\n\n<p>Short entertaining videos dominate the internet and <strong>every travel marketing promotional strategy should feature videos of some kind<\/strong>. For instance, share videos from actual customers on vacation or explore the sites to show others the benefits of travel. Moreover, these promotional videos could create a sense of FOMO (fear of missing out), which is one of the <a href=\"https:\/\/appsthatdeliver.com\/insights\/fomo-statistics\/#:~:text=FOMO%20is%20experienced%20by%2056%25%20of%20social%20media%20users%20and,away%20from%20social%20media%20platforms.\">strongest marketing tools in 2023<\/a>.&nbsp;Also, make sure to share it on your IG business profile. <a href=\"https:\/\/buzzoid.com\/buy-instagram-followers\" target=\"_blank\" rel=\"noreferrer noopener\">Get some followers<\/a> who can help you share this content to boost engagement leading to higher conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-newsletters-\">Newsletters&nbsp;<\/h3>\n\n\n\n<p>Newsletters are one of the <strong>most sustainable promotional marketing tools <\/strong>used across every industry. Newsletters allow companies to maintain frequent contact with their customer base and continually market new and existing products. Prospective customers can be enticed to sign up for the newsletter if a benefit is offered such as the announcement of new discounts and deals.&nbsp;<\/p>\n\n\n\n<p>A <strong>monthly newsletter combines the best parts of marketing<\/strong> (long form, short form, videos, testimonials, social media), packages it all together, and takes the current or prospective customer on a journey through the previous month and what to expect in the future months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-online-banners\">Online banners<\/h3>\n\n\n\n<p>A great way to gain exposure is to place ad banners on the websites most visited by your target audience. These <strong>subtle reminders can help increase repeat traffic and generate new traffic<\/strong>. Referencing your SEO strategy could be beneficial to understanding the sites your target audience frequents and allow you to market more efficiently.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-how-marketing-automation-can-implement-the-best-travel-marketing-strategies-\"><strong>How marketing automation can implement the best travel marketing strategies&nbsp;<\/strong><\/h2>\n\n\n\n<p>Powerful tools and advanced <a href=\"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/\">marketing software<\/a> make it easier than ever to capture customer data and use it to serve personalized experiences.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/industries\/travel\/\">LeadsBridge integrations<\/a> such as <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-custom-audiences\/\">Facebook Custom Audiences<\/a>, and <a href=\"https:\/\/leadsbridge.com\/integrations\/google-customer-match\/\">Google Customer Match<\/a> help travel brands laser-focus their efforts and reach people based on their unique interests and browsing behavior, while CRM integrations with platforms like <a href=\"https:\/\/leadsbridge.com\/integrations\/zoho-crm\/\">Zoho CRM,<\/a> <a href=\"https:\/\/leadsbridge.com\/integrations\/sugarcrm\/\">Sugar CRM<\/a>, and <a href=\"https:\/\/leadsbridge.com\/integrations\/freshsales\/\">Freshsales<\/a> help sync up data to use across advertising campaigns.&nbsp;<\/p>\n\n\n\n<p>Use these integrations for free to add automation to your Facebook Lead Ads:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff7d9180c0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build automated bridges between Facebook Lead Ads and Zoho CRM\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff82c180c1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/sugarcrm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo153.png\" alt=\"SugarCRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly move data between Facebook Lead Ads and SugarCRM\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff88e180c2\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/freshsales\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo195.png\" alt=\"FreshSales logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect Facebook Lead Ads and FreshSales\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>We recommend you<strong> try these popular integrations <\/strong>with Facebook Custom Audiences for creating automated campaigns. While not included in our freemium plan, these integrations allow you to grow faster and improve your overall Facebook advertising performance:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff8c1180c3\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data management with Mailchimp and Facebook Custom Audiences integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff903180c4\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly sync data with HubSpot and LinkedIn Matched Audiences integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_624ff938180c5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamless lead tracking and nurturing with Google Sheets and Google Customer Match integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"16-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Following these marketing tips for travel agents and implementing strategies will help travel brands grow their following, build trust, and drive sales. Automating your marketing efforts with LeadsBridge\u2019s integrations will <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-for-small-business\/\">help small businesses save time<\/a> while still reaching their marketing goals. Our <a href=\"https:\/\/leadsbridge.com\/pricing\/\">freemium plan<\/a> lets you move contacts across platforms to create slick marketing campaigns on multiple different channels.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/leadsbridge.com\/integrations\/industries\/travel\/\">Get started with LeadsBridge for free today<\/a> to integrate your travel tools and automate your lead generation.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The travel industry has bounced back quicker than expected post-pandemic. In fact, international travel doubled in 2022 compared to 2021 and is back up to 63% of the total international travelers in 2019. As travelers return to their normal excursion frequency, travel marketers can return to their old ways, but must do so with an [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":35964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[90],"industry":[],"class_list":["post-35963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-travel"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Cover-Blog-08Apr.png","author_info":{"display_name":"Lizzie Davey","author_link":"https:\/\/leadsbridge.com\/blog\/author\/lizzie\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 travel marketing tips and strategies for 2023 - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Stay ahead with the latest travel marketing tips and trends. Learn how to optimize and create targeted tourism campaigns and improve your ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/travel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 travel marketing tips and strategies for 2023 - LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"Stay ahead with the latest travel marketing tips and trends. Learn how to optimize and create targeted tourism campaigns and improve your ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/travel-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-07T07:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-18T14:42:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Cover-Blog-08Apr.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Davey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Davey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/\"},\"author\":{\"name\":\"Lizzie Davey\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/936f25ae53fe5b25a5a5668ecaed7fb6\"},\"headline\":\"8 travel marketing tips and strategies for 2023\",\"datePublished\":\"2023-04-07T07:03:00+00:00\",\"dateModified\":\"2024-11-18T14:42:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/\"},\"wordCount\":2046,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Cover-Blog-08Apr.png\",\"keywords\":[\"travel\"],\"articleSection\":[\"Lead acquisition\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/\",\"name\":\"8 travel marketing tips and strategies for 2023 - LeadsBridge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Cover-Blog-08Apr.png\",\"datePublished\":\"2023-04-07T07:03:00+00:00\",\"dateModified\":\"2024-11-18T14:42:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/936f25ae53fe5b25a5a5668ecaed7fb6\"},\"description\":\"Stay ahead with the latest travel marketing tips and trends. Learn how to optimize and create targeted tourism campaigns and improve your ROI.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Cover-Blog-08Apr.png\",\"contentUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Cover-Blog-08Apr.png\",\"width\":2400,\"height\":1256},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/travel-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadsbridge.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 travel marketing tips and strategies for 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/\",\"name\":\"LeadsBridge\",\"description\":\"Official LeadsBridge Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadsbridge.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/936f25ae53fe5b25a5a5668ecaed7fb6\",\"name\":\"Lizzie Davey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g\",\"caption\":\"Lizzie Davey\"},\"description\":\"Lizzie is a freelance writer and content strategist for SaaS and ecommerce brands, specialising in creating long-form content that gets shared and sells. When she's not typing away at her desk in sunny Brighton, you can find her exploring new places, hanging upside down on aerial silks, or going on a long walk.\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/author\\\/lizzie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 travel marketing tips and strategies for 2023 - LeadsBridge","description":"Stay ahead with the latest travel marketing tips and trends. Learn how to optimize and create targeted tourism campaigns and improve your ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/","og_locale":"en_US","og_type":"article","og_title":"8 travel marketing tips and strategies for 2023 - LeadsBridge","og_description":"Stay ahead with the latest travel marketing tips and trends. Learn how to optimize and create targeted tourism campaigns and improve your ROI.","og_url":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/","og_site_name":"LeadsBridge","article_published_time":"2023-04-07T07:03:00+00:00","article_modified_time":"2024-11-18T14:42:31+00:00","og_image":[{"width":2400,"height":1256,"url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Cover-Blog-08Apr.png","type":"image\/png"}],"author":"Lizzie Davey","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Davey","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/#article","isPartOf":{"@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/"},"author":{"name":"Lizzie Davey","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/936f25ae53fe5b25a5a5668ecaed7fb6"},"headline":"8 travel marketing tips and strategies for 2023","datePublished":"2023-04-07T07:03:00+00:00","dateModified":"2024-11-18T14:42:31+00:00","mainEntityOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/"},"wordCount":2046,"commentCount":0,"image":{"@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Cover-Blog-08Apr.png","keywords":["travel"],"articleSection":["Lead acquisition"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leadsbridge.com\/blog\/travel-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/","url":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/","name":"8 travel marketing tips and strategies for 2023 - LeadsBridge","isPartOf":{"@id":"https:\/\/leadsbridge.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/#primaryimage"},"image":{"@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Cover-Blog-08Apr.png","datePublished":"2023-04-07T07:03:00+00:00","dateModified":"2024-11-18T14:42:31+00:00","author":{"@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/936f25ae53fe5b25a5a5668ecaed7fb6"},"description":"Stay ahead with the latest travel marketing tips and trends. Learn how to optimize and create targeted tourism campaigns and improve your ROI.","breadcrumb":{"@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadsbridge.com\/blog\/travel-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/#primaryimage","url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Cover-Blog-08Apr.png","contentUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Cover-Blog-08Apr.png","width":2400,"height":1256},{"@type":"BreadcrumbList","@id":"https:\/\/leadsbridge.com\/blog\/travel-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadsbridge.com\/"},{"@type":"ListItem","position":2,"name":"8 travel marketing tips and strategies for 2023"}]},{"@type":"WebSite","@id":"https:\/\/leadsbridge.com\/#website","url":"https:\/\/leadsbridge.com\/","name":"LeadsBridge","description":"Official LeadsBridge Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadsbridge.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/936f25ae53fe5b25a5a5668ecaed7fb6","name":"Lizzie Davey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g","caption":"Lizzie Davey"},"description":"Lizzie is a freelance writer and content strategist for SaaS and ecommerce brands, specialising in creating long-form content that gets shared and sells. When she's not typing away at her desk in sunny Brighton, you can find her exploring new places, hanging upside down on aerial silks, or going on a long walk.","url":"https:\/\/leadsbridge.com\/blog\/author\/lizzie\/"}]}},"_links":{"self":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/35963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/comments?post=35963"}],"version-history":[{"count":27,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/35963\/revisions"}],"predecessor-version":[{"id":48213,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/35963\/revisions\/48213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media\/35964"}],"wp:attachment":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media?parent=35963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/categories?post=35963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/tags?post=35963"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/industry?post=35963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}