{"id":36208,"date":"2025-09-12T11:24:00","date_gmt":"2025-09-12T11:24:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=36208"},"modified":"2026-04-21T14:13:35","modified_gmt":"2026-04-21T14:13:35","slug":"real-estate-lead-management","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/real-estate-lead-management\/","title":{"rendered":"The complete guide to real estate lead management"},"content":{"rendered":"\n<p>Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone buys a house, they\u2019ll typically stay there for some years.&nbsp;<\/p>\n\n\n\n<p>You get to make money off of them once in most cases (even if it\u2019s a great buy-sell combo with a hefty commission). Then it may take several years or several decades before they need you again.<\/p>\n\n\n\n<p>It\u2019s a fast-paced market, but it\u2019s essential to keep up with all your incoming leads so you can capitalize on opportunities for more sales.<\/p>\n\n\n\n<p>Lead management for real estate agents can be complex. That\u2019s why in this post, we\u2019re going to go over everything you need to know about real estate lead management.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-2c4e7c3a-ad90-4199-b2be-0e97c6d221ab\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/real-estate-lead-management\/#0-what-are-leads-in-real-estate->What are leads in real estate?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/real-estate-lead-management\/#1-how-to-manage-real-estate-leads->How to manage real estate leads&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/real-estate-lead-management\/#4-how-to-organize-real-estate-leads->How to organize real estate leads&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/real-estate-lead-management\/#8-real-estate-crm-lead-management-best-practices>Real estate CRM lead management best practices<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/real-estate-lead-management\/#14-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>Also, we\u2019ll cover different software and CRM options that can help, <a href=\"https:\/\/leadsbridge.com\/blog\/lead-management-automation\/\">how to organize your leads for the best results<\/a>, and the best automation integrations for streamlining your lead management processes:&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690a13b3284\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/facebook-lead-ads\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"{\"id\":370,\"name\":\"Facebook Lead Ads\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png\",\"slug\":\"facebook-lead-ads\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate your favorite marketing tools with Facebook Lead Ads\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690958b3283\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"{\"id\":1081,\"name\":\"TikTok Lead Generation\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1081.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1081.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1081.png\",\"slug\":\"tiktok-lead-generation\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Manage leads as they come in with TikTok Lead Generation integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-are-leads-in-real-estate-\">What are leads in real estate?&nbsp;<\/h2>\n\n\n\n<p>Real estate lead management involves keeping track of all leads. That means anyone who gets in touch to inquire about the market, including buying, selling, or renting.&nbsp;<\/p>\n\n\n\n<p>Qualified leads, of course, are preferred. <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-qualified-leads\/\">Qualified leads<\/a> are high-intent customers who have taken certain steps to buy, sell, or rent.&nbsp;<\/p>\n\n\n\n<p>This may be having their paperwork in order for renters, or being pre-approved by a lender if they\u2019re buying. These are high-value customers who are much more likely to complete a purchase.&nbsp;<\/p>\n\n\n\n<p>If you are unsure of how to find a legitimate lead source to work with, worry not, as this guide on the best places to buy real estate leads can help you identify some of the most reliable players in the real estate industry.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7k1g_1yB8yJn-Nt_ZD3_6CVCazjkf1mqFcg2jafO2u7VTufPUMVAt_K3gHdDlyQq1QjYVHN8lEzwX4s_AHiFYY6TvS2HuwMWpD-TnGaBFks6yn9NT1hhfUIO36qSEbkhwsrfkbN7\" alt=\"Real estate lead management\" title=\"Lead Cycle\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/neilpatel.com\/blog\/inbound-marketing-strategies-startup-needs-start-using-today\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-how-to-manage-real-estate-leads-\">How to manage real estate leads&nbsp;<\/h2>\n\n\n\n<p>Most real estate agents have multi-touchpoint sales funnels and <a href=\"https:\/\/leadsbridge.com\/blog\/22-successful-real-estate-facebook-ads-examples\/\">ad campaigns running <\/a>at all points that are designed to help continually bring in new leads.&nbsp;<\/p>\n\n\n\n<p>This might include organic social media campaigns, <a href=\"https:\/\/inboundrem.com\/real-estate-seo-companies-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">local SEO campaigns<\/a>, advertising through platforms like Realtor.com, or having a formal referral network. To support organic social and ongoing follow-ups, some agents also use content systems like <a href=\"https:\/\/coffeecontracts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coffee &amp; Contracts<\/a> to stay consistent with posts, emails, and client-facing resources.<\/p>\n\n\n\n<p>As your leads come in, you need to have a central place to store, manage, and track them.<\/p>\n\n\n\n<p>We highly recommend implementing real estate lead management software through a CRM that integrates with your <a href=\"https:\/\/leadsbridge.com\/blog\/smart-tips-for-your-business\/real-estate-lead-generation-ideas\/\">real estate lead generation<\/a> software. Pairing your CRM with a <a href=\"https:\/\/www.ringover.com\/real-estate-phone-system\" target=\"_blank\" rel=\"noreferrer noopener\">real estate phone system<\/a> ensures agents can act on new leads immediately, with every call automatically tracked in one place.<\/p>\n\n\n\n<p>LeadsBridge\u2019s<a href=\"https:\/\/leadsbridge.com\/pricing\/\"> Freemium Plan<\/a> lets you integrate your lead ads with your lead management tools for free to create an automated real estate lead follow-up system.<\/p>\n\n\n\n<p>Below, you can see some of our popular integrations for running <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-lead-generation-for-real-estate\/\">real estate lead generation<\/a> software (free plan).&nbsp;<\/p>\n\n\n\n<p>Ideally, this would look like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You get leads from Facebook ads, which are sent via a platform like LeadsBridge to your HubSpot CRM&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690acbb3286\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between Facebook Lead Ads and HubSpot instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Your sales team is notified via the CRM through email, Slack, or in-app notifications about new leads&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690b16b3287\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate flows between TikTok Lead Generation and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690b44b3288\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/bitrix24-webhook\/slack\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo638.png\" alt=\"Bitrix24 Webhook logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo149.png\" alt=\"Slack logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Bitrix24 Webhook and Slack automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690b6cb3289\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/gmail\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo682.png\" alt=\"Gmail logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data sync between Facebook Lead Ads and Gmail\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Data in your CRM regarding leads in audience segments is pushed to your email software for <a href=\"https:\/\/leadsbridge.com\/blog\/real-estate-follow-up-email-examples\/\">follow-ups<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690b9cb328a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/followupboss\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo56.png\" alt=\"FollowUpBoss logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect FollowUpBoss and Mailchimp\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690bf6b328b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/liondesk\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo636.png\" alt=\"LionDesk logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data sync between LionDesk and Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690c42b328c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/topproducer\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo156.png\" alt=\"TopProducer logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline workflows between ActiveCampaign and TopProducer\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690c78b328d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Move data between Mailchimp and Zoho CRM instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>It\u2019s important to have a CRM that works for your business with <strong>real-estate-centric features<\/strong>. We\u2019ll take a look at five specific CRMs that we recommend in just a few sections.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-what-counts-as-real-estate-lead-management-software-\">What counts as real estate lead management software?&nbsp;<\/h3>\n\n\n\n<p>Real estate lead management software is any <a href=\"https:\/\/leadsbridge.com\/blog\/software-as-a-service-examples\/\">SaaS tool<\/a> that makes it easier for you to keep track of your leads.<\/p>\n\n\n\n<p>This typically includes a CRM with lead management options (which we\u2019ll look at next). Ideally, it will also include automation software to help <strong>push lead information from place to place<\/strong>. This is what LeadsBridge can help you with.<\/p>\n\n\n\n<p>Lead management software for real estate agents should come specifically with realtor-focused features in mind. <\/p>\n\n\n\n<p>This means that the tools aren\u2019t product-centric, but instead focus heavily on consumer relationships and allow you to enter in customer data.&nbsp;<\/p>\n\n\n\n<p>Ideally, they\u2019ll also <strong>integrate natively or through third-party tools with real estate platforms<\/strong>. LeadsBridge, for example, offers several<a href=\"https:\/\/leadsbridge.com\/integrations\/zillow\/\"> integrations for Zillow<\/a>, such as:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690d4ab328e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zillow\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo473.png\" alt=\"Zillow logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data sync between Zillow and Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690d8db328f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zillow\/google-calendar\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo473.png\" alt=\"Zillow logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo228.png\" alt=\"Google Calendar logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Zillow and Google Calendar automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690dbdb3290\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/zillow\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo473.png\" alt=\"Zillow logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Manage your leads with Facebook Lead Ads and Zillow integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-best-real-estate-crms-amp-real-estate-lead-management-software-\">Best real estate CRMs &amp; real estate lead management software&nbsp;<\/h3>\n\n\n\n<p>There are <a href=\"https:\/\/leadsbridge.com\/blog\/5-smart-tips-to-choose-the-best-crm-for-real-estate-agents-and-investors\/\">plenty of great CRM tools<\/a> on the market, but not every single option out there will be a good choice for real estate agents.&nbsp;<\/p>\n\n\n\n<p>Some are designed to focus on product sales. This, however, limits their usefulness for real estate agents who are tracking incredibly detailed customer data.&nbsp;<\/p>\n\n\n\n<p>There are some free real estate CRMs at low prices (like HubSpot on its base plan), and some come with paid plans after their initial trial.&nbsp;<\/p>\n\n\n\n<p>These are our five favorite real estate CRMs (and links to our integrations for them):&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/boomtownroi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BoomTownROI<\/a>\u2014 CRM and lead generation tool designed specifically for real estate agents, it\u2019s one of the fastest-growing tools in the industry. See how to set up <a href=\"https:\/\/leadsbridge.com\/integrations\/boomtownroi\/\">our BoomTownROI integration<\/a> <a href=\"https:\/\/leadsbridge.com\/documentation\/boomtownroi\/\">here<\/a> and below:&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690e69b3291\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/boomtownroi\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo15.png\" alt=\"BoomTownROI logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect Facebook Lead Ads and BoomTownROI\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690e97b3292\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/boomtownroi\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo15.png\" alt=\"BoomTownROI logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data sync between Mailchimp and BoomTownROI\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690ee6b3293\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/boomtownroi\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo15.png\" alt=\"BoomTownROI logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect BoomTownROI and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>\u2014 If you\u2019re looking for a free real estate CRM tool, this is one to consider. It offers a basic plan that\u2019s completely free, with fairly extensive features. It\u2019s not real estate specific, but it\u2019s got plenty of versatile features and can be used by agents as well. See how our HubSpot integration works <a href=\"https:\/\/leadsbridge.com\/documentation\/hubspot\/\">here<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690f1db3294\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate flows between Facebook Lead Ads and HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690f4bb3295\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/facebook-lead-ads\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data transfer between LinkedIn Lead Gen Forms and Facebook Lead Ads\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62690f94b3296\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly manage leads with HubSpot and Facebook Conversions API integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.topproducer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Producer<\/a>\u2014 Another real estate-specific CRM. It gives you social insights on clients and MLS insights on individual properties to make your job easier and more efficient. See how our <a href=\"https:\/\/leadsbridge.com\/integrations\/topproducer\/\">Top Producer<\/a> integration works <a href=\"https:\/\/leadsbridge.com\/documentation\/topproducer\/\">here<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6269100cb3297\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/topproducer\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo156.png\" alt=\"TopProducer logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between Facebook Lead Ads and TopProducer instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6269103bb3298\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/topproducer\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo156.png\" alt=\"TopProducer logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamlessly connect LinkedIn Lead Gen Forms and TopProducer\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/liondesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LionDesk<\/a>\u2014 It\u2019s not one of the most well-known CRMs on the market, but it is one that has impressive real estate features, including the ability to manage transactions, generate leads, and more. See how <a href=\"https:\/\/leadsbridge.com\/integrations\/liondesk\/\">our LionDesk integration<\/a> works <a href=\"https:\/\/leadsbridge.com\/documentation\/liondesk\/\">here<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626910a4b3299\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/liondesk\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo636.png\" alt=\"LionDesk logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Facebook Lead Ads and LionDesk automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626910d2b329a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/stripe\/liondesk\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo152.png\" alt=\"Stripe logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo636.png\" alt=\"LionDesk logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build workflows between Stripe and LionDesk\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62691160b329b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/incoming-email\/liondesk\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo375.png\" alt=\"Incoming Email logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo636.png\" alt=\"LionDesk logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Nurture leads instantly with Incoming Email and LionDesk integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>sync now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.followupboss.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FollowUpBoss<\/a>\u2014 One more real estate CRM and lead management software option that we have to mention. Pull and manage leads from over 200 sources, and get analytics to know where they\u2019re coming from. See our FollowUpBoss integration <a href=\"https:\/\/leadsbridge.com\/integrations\/followupboss\/\">here<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_626911a0b329c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/followupboss\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo56.png\" alt=\"FollowUpBoss logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Track your leads instantly with Facebook Lead Ads and FollowUpBoss\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"4-how-to-organize-real-estate-leads-\">How to organize real estate leads&nbsp;<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/bWl6MPl1M4ADJL9Wz6u8RDEhaLJCALqbbBTeoqa2HQa5LpY1i5P5ejtHAdjOwVRp2yj7MMbUe7I-0OYdaA0SlDX-OM__I2bBfYs20zpfkgiqqjro2M4vLWVXjIKotTpoDoJobBHP\" alt=\"real estate lead management\" style=\"width:453px;height:auto\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.softwaresuggest.com\/blog\/generating-real-estate-leads\/#\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Even with all the right tools to manage your real estate leads, you still need to classify and qualify them. This is how real estate agents find high-value targets that are most likely to convert and spend their time accordingly.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s look at a few different options for how to organize real estate leads.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-categorize-by-qualified-vs-not-qualified-\">Categorize by qualified vs. not qualified&nbsp;<\/h3>\n\n\n\n<p>One of the most direct options when it comes to how to organize real estate leads is to look at qualified vs. unqualified leads.<\/p>\n\n\n\n<p>If leads are qualified, it means that they\u2019ve taken steps to be pre-approved for a home. A lender has given them the all-clear; they\u2019re not just window shopping.&nbsp;<\/p>\n\n\n\n<p>And when it comes to real estate lead management, this may be one of the most immediate signals of whether or not a buyer and\/or seller is ready to move (literally and figuratively).&nbsp;<\/p>\n\n\n\n<p>So, first ask about this when you first make contact with clients (and ideally on any lead forms).&nbsp;<\/p>\n\n\n\n<p>Then, they can tell you how much they\u2019re approved for so you can log that into your CRM right away.&nbsp;<\/p>\n\n\n\n<p>And if they\u2019re not qualified yet, you can introduce them to your favorite lenders to get them moving on the process.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-categorize-by-intent-amp-engagement-\">Categorize by intent &amp; engagement&nbsp;<\/h3>\n\n\n\n<p>In your CRM, you can add labels to different contacts for easier real estate lead management. One of the labels you can add yourself is what their intent level is and how engaged they are.<\/p>\n\n\n\n<p>Are they actively reaching out and sending you listings to ask about attending a house showing?<\/p>\n\n\n\n<p>Are they wanting to get on your radar for next year, or \u201cjust wanting to see what\u2019s out there?\u201d<\/p>\n\n\n\n<p>Someone who asks for a quote on what their house would be worth may not be as engaged as someone who has a firm timeline for when they\u2019ll need to relocate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-categorize-by-need-\">Categorize by need&nbsp;<\/h3>\n\n\n\n<p>Different types of customers will need different things and different amounts of following up.<\/p>\n\n\n\n<p>Someone who is selling will need help getting their home prepared. However, they may not need much aside from you taking offers in a hot market like today\u2019s.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, someone who is buying is going to need to go to multiple listings and be ready with rapid-fire offers.<\/p>\n\n\n\n<p>Residential vs. commercial or buying vs. renting also have different needs.&nbsp;<\/p>\n\n\n\n<p>And don\u2019t forget to segment by cost ranges and specific needs, like a fenced-in yard or a senior living community. These make a huge impact on helping you find what your clients need while assisting multiple clients all at once.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-real-estate-crm-lead-management-best-practices\">Real estate CRM lead management best practices<\/h2>\n\n\n\n<p>Winning over the real estate niche competition comes down to two factors: speed and discipline. How you operate your CRM system is part of it too.&nbsp;<\/p>\n\n\n\n<p>These real estate CRM lead management best practices ensure you get the best out of your leads.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a below-5-minute speed-to-lead<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set a target: every new lead gets a response in under five minutes with no exceptions.&nbsp;<\/li>\n\n\n\n<li>Fire instant SMS and email alerts to the assigned owner and escalate to a backup after two minutes.&nbsp;<\/li>\n\n\n\n<li>Also, track response time per source and per triggered automated response to find out what needs improving.<\/li>\n<\/ul>\n\n\n\n<p>You can do this easily using the real-time data sync feature in LeadsBridge integrations. The following integrations are free to set up and use.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68c7bd2addb1e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate flows between Facebook Lead Ads and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68c7bd46ddb1f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Email Notification instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"9-add-lead-stages-segmentation-fields-and-next-steps-to-your-pipeline\">Add lead stages, segmentation fields, and next steps to your pipeline<\/h3>\n\n\n\n<p>Standardize stages in an example order might include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New<\/li>\n\n\n\n<li>Contacted<\/li>\n\n\n\n<li>Qualified<\/li>\n\n\n\n<li>Showing&nbsp;<\/li>\n\n\n\n<li>Offer<\/li>\n\n\n\n<li>Under Contract<\/li>\n\n\n\n<li>Closed<\/li>\n\n\n\n<li>Nurture<\/li>\n\n\n\n<li>Blocked&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Note that the last two shouldn\u2019t change unless required fields are completed.<\/p>\n\n\n\n<p>On every touch, also add a column for Budget, Area, Timeline, and Financing status. The idea is to replace obscure reminders with outcome-based tasks that include an exact due date (\u201cSchedule first showing by Friday\u201d).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-prioritize-with-intent-based-lead-scoring\">Prioritize with intent-based lead scoring<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/lead-scoring-model\/\">Score<\/a> activity that proves buying intent, such as saved searches, listing returns, alert clicks, SMS replies, and pre-approval evidence.&nbsp;<\/p>\n\n\n\n<p>Auto-generate daily call lists sorted by score and recency so prime hours hit prime prospects.&nbsp;<\/p>\n\n\n\n<p>Automatically downgrade those who waste time after defined no-response windows and shift them to long-term nurturing. Review <a href=\"https:\/\/leadsbridge.com\/blog\/lead-scoring-examples\/\">score weights<\/a> monthly and tighten them to reflect the current market pace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-run-a-multi-channel-follow-up-rhythm\">Run a multi-channel follow-up rhythm<\/h3>\n\n\n\n<p>Use a <a href=\"https:\/\/leadsbridge.com\/blog\/email-sequence-examples\/\">proven sequence<\/a> and accelerate your incoming alerts so they feel curated instead of spammy. Here\u2019s a rough idea:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-1024x534.png\" alt=\"multi-channel follow-up example\" class=\"wp-image-50323\" style=\"width:667px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-1024x534.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-300x156.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-768x400.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-1536x801.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/lagrowthmachine.com\/email-sequence-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>If you don&#8217;t want any additional software to do it for you, you can choose to activate LeadsBridge\u2019s Email receipt feature.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-1-1024x567.png\" alt=\"Leadsbridge email notification feature\" class=\"wp-image-50324\" style=\"width:565px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-1-1024x567.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-1-300x166.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-1-768x425.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-1-1536x851.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/image-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>With every incoming lead, you or a team member gets an alert. This is an optional feature that comes with all LeadsBridge integrations, including the freemium tier bridges.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68c7bd8addb20\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate flows between Facebook Lead Ads and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68c7bd93ddb21\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Email Notification instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68c7bd96ddb22\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Google Ads lead form extensions and Email Notification in real-time\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try it free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"12-measure-source-to-close-data\">Measure source-to-close data<\/h3>\n\n\n\n<p>Track speed-to-lead, contact rate, appointment rate, show rate, offer rate, and close rate by source and agent. Also, attribute revenue to both the first and the meaningful last touch.&nbsp;<\/p>\n\n\n\n<p>On the workflow side, arrange aging-by-stage and overdue tasks on a dashboard visible to the whole team and review it weekly. Move spend to channels with a defensible ROI, and then cut the rest.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-keep-your-real-estate-leads-engaged-\">Keep your real estate leads engaged&nbsp;<\/h3>\n\n\n\n<p>While you\u2019re focusing on real estate lead management, remember that keeping leads engaged will be crucial to success.&nbsp;<\/p>\n\n\n\n<p>Here are a few quick tips to help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach out regularly.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Send them updates unsolicited, whether it\u2019s a house to look at or a change in the market that you think they\u2019d like to know. This solidifies your brand\u2019s relationship with them.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a real estate lead follow-up system in place.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>LeadsBridge, for example, offers <a href=\"https:\/\/leadsbridge.com\/blog\/real-estate-marketing-automation\/\">real estate marketing automation<\/a> via automated data bridges. So if users take an action <a href=\"https:\/\/leadsbridge.com\/integrations\/zillow\/\">on Zillow<\/a>, you can follow up immediately through your email software like Mailchimp, before a competing agent can snag them.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Always follow up even after a sale.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Your work isn\u2019t over after a sale is made, because many customers will readily refer their friends and family your way. Referrals can be invaluable, so continue reaching out and consider staying in touch through <a href=\"https:\/\/leadsbridge.com\/blog\/smart-tips-for-your-business\/10-quick-and-easy-facebook-post-ideas-for-real-estate-agents\/\">social media platforms like Facebook<\/a>.&nbsp;<\/p>\n\n\n\n<p>Curious about other advertising platforms you can use to generate real estate leads? Check these guides on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/google-ads-for-real-estate\/\">How to run Google Ads for real estate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-for-real-estate\/\">How to use TikTok for real estate<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Regardless of the market you choose to specialize in, remember that relationship management is necessary for effective real estate lead management. With that in mind, and with the right tools in place, you\u2019ll start closing more sales in no time.<\/p>\n\n\n\n<p><strong>Want to learn more about how the right tools can streamline your real estate lead management? Check out <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/real-estate-software\/\">LeadsBridge\u2019s real estate software integrations<\/a>.<\/strong><\/p>\n\n\n<div class=\"lb-banner lb-banner-31671\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/the-complete-guide-to-lead-management\/\" title=\"\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Real estate agents, more so than most in other industries, will constantly have leads coming and going. When someone buys a house, they\u2019ll typically stay there for some years.&nbsp; You get to make money off of them once in most cases (even if it\u2019s a great buy-sell combo with a hefty commission). Then it may [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":36222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[88],"tags":[29,74],"industry":[],"class_list":["post-36208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking-and-growth","tag-crm","tag-real-estate"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/04\/Cover-Blog-27Apr.png","author_info":{"display_name":"Elena Mazaheri","author_link":"https:\/\/leadsbridge.com\/blog\/author\/purana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The complete guide to real estate lead management - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Learn how to generate high-quality real estate leads, automate lead nurturing and close deals with this guide to real estate lead management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/real-estate-lead-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The complete guide to real estate lead management - 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