

{"id":36945,"date":"2023-06-23T03:00:00","date_gmt":"2023-06-23T03:00:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=36945"},"modified":"2025-12-03T15:35:54","modified_gmt":"2025-12-03T15:35:54","slug":"pardot-linkedin-connector","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/","title":{"rendered":"Pardot\u2019s LinkedIn connector: Enhance its potential with LeadsBridge"},"content":{"rendered":"\n<p>One of the many reasons why most businesses rely on a comprehensive automation software like&nbsp;<strong>Pardot<\/strong>&nbsp;is because it allows you to&nbsp;<strong>run and monitor all lead generation and prospects&#8217; activities in one single place<\/strong>. So, if you\u2019re using Pardot to run and keep track of your business, you certainly know about&nbsp;<strong>Pardot\u2019s LinkedIn connector<\/strong>, and how useful it is to help you stay on top of your LinkedIn activities, directly from Pardot.<\/p>\n\n\n\n<p>However, the LinkedIn-Pardot connector&nbsp;only lets you in on profiles and social posting. In order to be able to transfer users&#8217; data from LinkedIn to Pardot,&nbsp;<strong>you need a&nbsp;<\/strong><a href=\"https:\/\/leadsbridge.com\/documentation\/linkedin-lead-gen-forms\/pardot\/\"><strong>LinkedIn-Pardot integration<\/strong><\/a>, such as the one provided by LeadsBridge.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62b5b0a944dc5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with LinkedIn Lead Gen Forms and Pardot<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>In this article, we will go over what is Pardot\u2019s LinkedIn connector, how to connect LinkedIn to Pardot, and how LeadsBridge can help you enrich this feature further with its LinkedIn-Pardot integration.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-8eb443bb-fd1e-4e12-9911-82669290262f\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#0-what-is-pardot%E2%80%99s-linkedin-connector>What is Pardot\u2019s LinkedIn connector?<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#1-social-posting>Social Posting<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#2-profile-lookup>Profile Lookup<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#3-why-use-pardot%E2%80%99s-linkedin-connector>Why use Pardot\u2019s LinkedIn connector?<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#4-it-saves-time>It saves time<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#5-it-gives-you-direct-access-to-valuable-information>It gives you direct access to valuable information<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#6-it-automates-data-handling>It automates data handling<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#7-it-provides-better-tracking-of-roi>It provides better tracking of ROI<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#8-why-you-should-use-pardot-for-social-media>Why you should use Pardot for social media<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#9-better-understand-your-prospects%E2%80%99-behavior>Better understand your prospects\u2019 behavior<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#10-strengthen-your-campaign-tracking>Strengthen your campaign tracking<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#11-reach-prospects-on-other-channels>Reach prospects on other channels<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#12-retarget-and-re-engage-your-prospects>Retarget and re-engage your prospects<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#13-leadsbridge%E2%80%99s-linkedin-pardot-integration>LeadsBridge\u2019s LinkedIn-Pardot integration<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#14-how-do-i-connect-linkedin-to-pardot>How do I connect LinkedIn to Pardot?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#15-the-benefits-of-leadsbridge%E2%80%99s-linkedin-pardot-integration>The benefits of LeadsBridge\u2019s LinkedIn-Pardot integration<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/#16-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-pardot%E2%80%99s-linkedin-connector\">What is Pardot\u2019s LinkedIn connector?<\/h2>\n\n\n\n<p>Pardot offers&nbsp;<strong>two LinkedIn native connectors<\/strong>: Social Posting and Profile Lookup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-social-posting\">Social Posting<\/h3>\n\n\n\n<p>With a\u00a0<a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.pardot_connectors_linkedin_add_social.htm&amp;type=5\">Social Posting LinkedIn-Pardot connector<\/a>, you can\u00a0<strong><a href=\"https:\/\/planable.io\/blog\/schedule-linkedin-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">schedule LinkedIn social posts<\/a> and updates <\/strong>right from your Pardot instance. When composing, you can see the character limit, as well as include any links, images, videos, and of course emojis.<\/p>\n\n\n\n<p>The only thing you need to do in order to set up your LinkedIn-Pardot connector is to&nbsp;<strong>verify a LinkedIn user who has Admin rights <\/strong>on the company\u2019s LinkedIn page. Once the user has verified the connector, you can start scheduling LinkedIn posts directly from Pardot.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.09.12-AM-1024x570.png\" alt=\"\" class=\"wp-image-42336\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.09.12-AM-1024x570.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.09.12-AM-300x167.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.09.12-AM-768x428.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.09.12-AM.png 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-profile-lookup\">Profile Lookup<\/h3>\n\n\n\n<p><a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.pardot_connectors_linkedin_add_lookup.htm&amp;type=5\">The Profile Lookup LinkedIn-Pardot connector<\/a>&nbsp;allows you to&nbsp;<strong>navigate to the prospect&#8217;s LinkedIn page <\/strong>right from their profile in Pardot.<\/p>\n\n\n\n<p>The connector&nbsp;matches the user\u2019s data based on First Name, Last Name, and Company fields, so make sure these fields are set correctly in Pardot. You can access the link from the prospect profile, which will also give you access to the prospect\u2019s LinkedIn company page.<\/p>\n\n\n\n<p>This LinkedIn-Pardot connector is extremely easy to set up, and&nbsp;<strong>you don\u2019t even need to use your LinkedIn credentials for verification<\/strong>. You can find this connector under Social Media connectors in Pardot. If you are unable to see it, it might already be enabled for you, since new accounts automatically include this feature.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.10.33-AM-1024x472.png\" alt=\"\" class=\"wp-image-42337\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.10.33-AM-1024x472.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.10.33-AM-300x138.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.10.33-AM-768x354.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-20-at-11.10.33-AM.png 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-why-use-pardot%E2%80%99s-linkedin-connector\">Why use Pardot\u2019s LinkedIn connector?<\/h2>\n\n\n\n<p>As a marketer, you might be able to guess why Pardot\u2019s LinkedIn connector is such a great tool. However, I will list a&nbsp;<strong>few reasons why you should definitely enable a LinkedIn-Pardot connector<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-it-saves-time\">It saves time<\/h3>\n\n\n\n<p>Instead of having to navigate through two different platforms, a LinkedIn-Pardot connector allows you to save time by letting you&nbsp;<strong>access both platforms from one single environment<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-it-gives-you-direct-access-to-valuable-information\">It gives you direct access to valuable information<\/h3>\n\n\n\n<p>It\u2019s not ideal to have&nbsp;two separate systems housing different information about the same prospect.<\/p>\n\n\n\n<p>If this happens and your sales team gets in touch with a prospect based on the information they have in Pardot alone, they are&nbsp;missing information that could be really valuable&nbsp;in order to lead to a successful conversion.<\/p>\n\n\n\n<p>Overlooking information about a lead found in another system outside of Pardot would make your company come off as disorganized. So,&nbsp;<strong>giving your sales team access to all of the additional activities&nbsp;<\/strong>a prospect takes &#8211; directly within Pardot &#8211;&nbsp;<strong>makes it easier for them to spark a conversation<\/strong>&nbsp;and leverage on the pain points the prospect is most interested in discussing.<\/p>\n\n\n\n<p>Which, of course, means they are&nbsp;<strong>more likely to convert the lead into a customer<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-it-automates-data-handling\">It automates data handling<\/h3>\n\n\n\n<p>Being able to access LinkedIn prospects&#8217; data directly from Pardot without having to manually move data from one platform to another is a&nbsp;<strong>safer and risk-free way of handling data<\/strong>.<\/p>\n\n\n\n<p>Manual data entry \u2013 even though it\u2019s a simple copy and paste operation \u2013 can result in inaccuracies and human error that could cause you to miss the opportunity to convert a new customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-it-provides-better-tracking-of-roi\">It provides better tracking of ROI<\/h3>\n\n\n\n<p>A LinkedIn-Pardot connector makes it easy to&nbsp;<strong>match lead generation activities on LinkedIn with revenue generated in Pardot<\/strong>.<\/p>\n\n\n\n<p>As a marketer, this allows you to prove marketing impact and ROI in a much easier way than having to manually match up lead generation sources with closed sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-why-you-should-use-pardot-for-social-media\">Why you should use Pardot for social media<\/h2>\n\n\n\n<p>Using Pardot for your social media activities guarantees you the <strong>following benefits<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-better-understand-your-prospects%E2%80%99-behavior\">Better understand your prospects\u2019 behavior<\/h3>\n\n\n\n<p>Pardot for social media offers visibility on what type of content your prospects\u2019 are engaging with. By tracking their website activities and matching them with their social profiles, you can <strong>get a comprehensive view of their digital behavior<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-strengthen-your-campaign-tracking\">Strengthen your campaign tracking<\/h3>\n\n\n\n<p>As you do with the rest of your assets in Pardot &#8211; email workflows, landing pages, forms, etc. &#8211; you can <strong>assign your social media posts to a specific campaign<\/strong>. This allows you to build an even stronger campaign tracking, understanding which pieces of content performed best and which channels were the most successful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-reach-prospects-on-other-channels\">Reach prospects on other channels<\/h3>\n\n\n\n<p>Pardot\u2019s feature <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.pardot_automation_page_actions.htm&amp;type=5\"><em>Page Actions<\/em><\/a> allows you to trigger automated activities &#8211; like sending a follow-up email or creating a task for a Sales rep to follow up &#8211; based on a Prospect\u2019s visit to a specific page on your website.<\/p>\n\n\n\n<p>Similarly, <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.pardot_content_custom_redirect_report.htm&amp;language=en_US&amp;type=5\"><em>Custom Redirects<\/em><\/a> provides tracked links that redirect to another web page. So, by using Pardot for social media, you can <strong>reach your prospects on another channel to push them towards your website<\/strong>. And if they click, it will also trigger any designated automated action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-retarget-and-re-engage-your-prospects\">Retarget and re-engage your prospects<\/h3>\n\n\n\n<p>Inside Pardot, you probably have a number of lists of segmented users, based on different behaviors and how far along they are in the sales funnel. With a third-party tool like LeadsBridge, you can <strong>leverage your lists in Pardot to create custom audiences<\/strong> you can use to retarget and re-engage your prospects on LinkedIn.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6495575c2383b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pardot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Pardot and LinkedIn Matched Audiences<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"13-leadsbridge%E2%80%99s-linkedin-pardot-integration\">LeadsBridge\u2019s LinkedIn-Pardot integration<\/h2>\n\n\n\n<p>Pardot\u2019s LinkedIn connector sounds great so far, but what if there was a way to enhance the potential of this native feature with a 3rd party tool? LeadsBridge\u2019s LinkedIn-Pardot integration allows you to&nbsp;<strong>connect your LinkedIn Lead Gen Forms with your Pardot to move leads into your system right away<\/strong>, as soon as they interact with your ad on LinkedIn and fill out your form.<\/p>\n\n\n\n<p>This integration is&nbsp;<strong>100% automated and moves leads in real time<\/strong>, in a matter of a few seconds.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62b5b16d44dc6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with LinkedIn Lead Gen Forms and Pardot<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"14-how-do-i-connect-linkedin-to-pardot\">How do I connect LinkedIn to Pardot?<\/h2>\n\n\n\n<p>Connecting LinkedIn Lead Gen Forms to Pardot with LeadsBridge is&nbsp;<strong>extremely simple and only takes a few steps<\/strong>. After&nbsp;<a href=\"https:\/\/app.leadsbridge.com\/signin\">creating your LeadsBridge account for free<\/a>, all you need to do is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your LeadsBridge account and click on&nbsp;<em>Create new Bridge<\/em> in the dashboard. If you don&#8217;t have one, you can <a href=\"https:\/\/leadsbridge.com\/pricing-plans\/\">create one for free<\/a>.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-1-1-1024x551.png\" alt=\"\" class=\"wp-image-42338\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-1-1-1024x551.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-1-1-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-1-1-768x413.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-1-1-1536x826.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-1-1-2048x1102.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Select&nbsp;<em>LinkedIn Lead Gen Forms<\/em>&nbsp;as your source.<\/li>\n\n\n\n<li>Select&nbsp;<em>Pardot&nbsp;<\/em>as your destination.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-3-1024x551.png\" alt=\"\" class=\"wp-image-42339\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-3-1024x551.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-3-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-3-768x413.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-3-1536x826.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-3-2048x1102.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Grant LeadsBridge access to your LinkedIn and Pardot accounts.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-4-1024x551.png\" alt=\"\" class=\"wp-image-42340\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-4-1024x551.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-4-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-4-768x413.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-4-1536x826.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-4-2048x1102.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure all fields are matched correctly between source and destination.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-5-1024x551.png\" alt=\"\" class=\"wp-image-42341\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-5-1024x551.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-5-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-5-768x413.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-5-1536x826.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-5-2048x1102.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>And voil\u00e0! Your bridge is active and it will start moving data for every new lead coming in.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-6-1024x551.png\" alt=\"\" class=\"wp-image-42342\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-6-1024x551.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-6-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-6-768x413.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-6-1536x826.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Silos-LinkedInLeads-6-2048x1102.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>If you\u2019d like to see a&nbsp;<strong>detailed step-by-step guide<\/strong>&nbsp;on how to connect LinkedIn to Pardot with LeadsBridge, all you have to do is&nbsp;<strong>read this article from our blog<\/strong>:&nbsp;<a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-lead-gen-forms-pardot\/\"><em>How to set up LinkedIn Lead Gen Forms &amp; Pardot through LeadsBridge<\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-the-benefits-of-leadsbridge%E2%80%99s-linkedin-pardot-integration\">The benefits of LeadsBridge\u2019s LinkedIn-Pardot integration<\/h2>\n\n\n\n<p>Integrating LinkedIn with Pardot through LeadsBridge allows you to&nbsp;<strong>build a seamless connection between LinkedIn Lead Gen Forms and Pardot<\/strong>&nbsp;so that they can share data automatically and in real time. This gives you the opportunity to avoid manual downloads and uploads of sheets filled with data and&nbsp;<strong>get in touch with your potential customers as soon as they interact with your business<\/strong>, therefore increasing your chances for conversion.<\/p>\n\n\n\n<p>LeadsBridge\u2019s integration, along with Pardot\u2019s LinkedIn connector, allows you to&nbsp;<strong>build your own interconnected marketing ecosystem<\/strong>, where data is always shared across platforms automatically, for maximum visibility on your sales funnel.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_649558f02383c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with LinkedIn Lead Gen Forms and Pardot<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>What\u2019s great about&nbsp;<strong>LeadsBridge\u2019s LinkedIn-Pardot integration is that it\u2019s free!<\/strong>&nbsp;With&nbsp;<a href=\"https:\/\/leadsbridge.com\/pricing-plans\/\">LeadsBridge\u2019s Free plan<\/a>, you are able to have&nbsp;<strong>1 running bridge<\/strong>&nbsp;(connecting LinkedIn Lead Gen Forms and Pardot) to&nbsp;<strong>move 50 leads per month<\/strong> for free, forever.<\/p>\n\n\n\n<p>If the threshold of the Free plan is too low for you, you can easily&nbsp;<a href=\"https:\/\/leadsbridge.com\/pricing-plans\/\"><strong>upgrade to the Pro plan<\/strong><\/a>&nbsp;and choose your desired lead volume. The monthly fee will adjust accordingly. To learn more about&nbsp;<strong>LeadsBridge\u2019s pricing plans<\/strong>, you can&nbsp;<a href=\"https:\/\/leadsbridge.com\/blog\/breaking-news-leadsbridge-welcomes-free-forever-plan\/\">check out this article from our blog<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"16-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Pardot\u2019s LinkedIn connector is a great way to&nbsp;<strong>gain visibility into your LinkedIn social activities and customers&#8217; profiles<\/strong>&nbsp;from one single platform. This allows you to&nbsp;<strong>save time and reduce the risk of human errors<\/strong>, resulting from manual data handling.<\/p>\n\n\n\n<p>LeadsBridge then gives you the opportunity to further enhance the power of the LinkedIn-Pardot connector with a&nbsp;<strong>seamless, automated, real-time LinkedIn-Pardot integration<\/strong>, that transfers data from LinkedIn Lead Gen Forms directly to your Pardot.<\/p>\n\n\n\n<p>This is the best way to avoid manual tasks, save time, and&nbsp;<strong>gain a head start over your competitors<\/strong>&nbsp;to increase the chances for a successful conversion.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.leadsbridge.com\/signin\">Try LeadsBridge for free now!<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-31671\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/the-complete-guide-to-lead-management\/\" title=\"\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>One of the many reasons why most businesses rely on a comprehensive automation software like&nbsp;Pardot&nbsp;is because it allows you to&nbsp;run and monitor all lead generation and prospects&#8217; activities in one single place. So, if you\u2019re using Pardot to run and keep track of your business, you certainly know about&nbsp;Pardot\u2019s LinkedIn connector, and how useful it [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":36955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[29,77],"industry":[],"class_list":["post-36945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-crm","tag-linkedin"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/06\/Cover-Blog-24June.png","author_info":{"display_name":"Marialuisa Aldeghi","author_link":"https:\/\/leadsbridge.com\/blog\/author\/jalu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pardot\u2019s LinkedIn connector: Enhance its potential 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