{"id":37499,"date":"2022-07-20T08:17:00","date_gmt":"2022-07-20T08:17:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=37499"},"modified":"2023-02-27T12:19:19","modified_gmt":"2023-02-27T12:19:19","slug":"paid-advertising-funnel","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/","title":{"rendered":"A complete guide to paid advertising funnels"},"content":{"rendered":"\n<p>The appeal of platforms like Facebook Ads is easy to see. You can set up campaigns in a few clicks, write some copy, and hopefully get clicks and sales for a <a href=\"https:\/\/leadsbridge.com\/blog\/ads-cost\/\">relatively low cost<\/a>.<\/p>\n\n\n\n<p>That\u2019s the dream\u2026 and while it theoretically <em>can<\/em> work like that, the reality is often much more complex.<\/p>\n\n\n\n<p>That\u2019s where paid advertising funnels come into the equation; they create intricate and multi-touch journeys that keep customers engaged until they\u2019re ready to purchase.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-2f5b87a5-1b84-4ec3-8c11-179f566f0218\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/#0-what-is-a-paid-advertising-funnel>What is a paid advertising funnel?<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/#1-what-this-looks-like-a-marketing-funnel-example>What this looks like: A marketing funnel example<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/#2-why-you-need-online-advertising-funnels>Why you need online advertising funnels<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/#3-four-tips-to-set-up-a-comprehensive-facebook-ads-funnel>Four tips to set up a comprehensive Facebook Ads funnel<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/#4-1-utilize-marketing-automation-to-optimize-your-funnels>1. Utilize marketing automation to optimize your funnels<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/#5-2-remember-to-create-%E2%80%9Cbranches%E2%80%9D-of-funnels-to-engage-different-audiences>2. Remember to create \u201cbranches\u201d of funnels to engage different audiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/#6-3-go-beyond-a-facebook-ads-funnel>3. Go beyond a Facebook Ads funnel<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/#7-4-watch-your-relevance-scores>4. Watch your relevance scores<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/#8-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In this post, we\u2019re going to go over everything you need to know about paid advertising funnels, including Facebook Ads funnels and beyond. Moreover, we&#8217;ll introduce some of our integrations for ads and conversions that can help you to streamline your funnels, such as:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d802f48cfff\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/facebook-lead-ads\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your advertising funnel with Facebook Lead Ads integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-a-paid-advertising-funnel\">What is a paid advertising funnel?<\/h2>\n\n\n\n<p>Before we look at ad funnels, it\u2019s important to talk about the digital sales funnel.<\/p>\n\n\n\n<p>The digital sales funnel details different steps that users take throughout their buying process. The basic model of a <a href=\"https:\/\/leadsbridge.com\/blog\/buyer-journey\/\">buyer\u2019s journey<\/a> might include the following stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discovery, where they learn about a brand for the first time<\/li>\n\n\n\n<li>Research and consideration, where they\u2019re considering a brand and potentially actively researching a buying decision<\/li>\n\n\n\n<li>Purchase, where they officially become customers<\/li>\n\n\n\n<li>Loyalty and retention, where brands seek to re-engage existing customers for ongoing purchases&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>A paid advertising funnel is going to be set up to create multiple touch points at each stage of the digital sales funnel. No matter where users are in their buyer\u2019s journey, they\u2019ll be able to see an ad that\u2019s relevant to them at that point in time.&nbsp;<br>This will help push <em>all<\/em> users to the next stage of their purchasing decision, and towards more purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-what-this-looks-like-a-marketing-funnel-example\">What this looks like: A marketing funnel example<\/h3>\n\n\n\n<p>Wondering what an online advertising funnel really looks like?<\/p>\n\n\n\n<p>Here\u2019s a basic marketing funnel example that you might see.<br>I, as a customer, need a new chair for my home office. I start with a Google search, and immediately see ads from <a href=\"https:\/\/www.haworth.com\/na\/en\/products\/seating.html\">Haworth Chairs<\/a>. I click and view a landing page, but click away because want to research more options.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/marketing-funnel-example-1024x471.png\" alt=\"An example of marketing funnel from Google search\" class=\"wp-image-37500\" width=\"1024\" height=\"471\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/marketing-funnel-example-1024x471.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/marketing-funnel-example-300x138.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/marketing-funnel-example-768x353.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/marketing-funnel-example-1536x707.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/marketing-funnel-example.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>The next day, I see an ad from the same brand on Facebook. It\u2019s a video ad promoting the ergonomic features of the chair.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"758\" height=\"948\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/haworth-chair-facebook-ad.png\" alt=\"An example of Facebook retargeting ad \" class=\"wp-image-37501\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/haworth-chair-facebook-ad.png 758w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/haworth-chair-facebook-ad-240x300.png 240w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/figure>\n<\/div>\n\n\n<p>I watch the entire video, but don\u2019t convert.&nbsp;<\/p>\n\n\n\n<p>A few days later, I get another ad showing me multiple different products, focusing on the 20% discount offer. This might be what makes me finally convert, seeing the focus on the 20% off, a reminder of the fact that they\u2019re ergonomic, and seeing a chair in my favorite color.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"764\" height=\"964\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/hawort-chair-facebook-ad-2.png\" alt=\"\" class=\"wp-image-37502\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/hawort-chair-facebook-ad-2.png 764w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/hawort-chair-facebook-ad-2-238x300.png 238w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/figure>\n<\/div>\n\n\n<p>That\u2019s how a paid advertising funnel works, and it can exist entirely on one platform (like having ads <em>exclusively<\/em> on Facebook Ads) or merge multiple platforms to create a stronger and more streamlined campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-why-you-need-online-advertising-funnels\">Why you need online advertising funnels<\/h2>\n\n\n\n<p>In most cases, customers aren\u2019t going to see an ad, love it, and click.<\/p>\n\n\n\n<p>It <em>can<\/em> happen.&nbsp;<\/p>\n\n\n\n<p>There have been a few times I\u2019ve seen a really great ad on Facebook, clicked, and purchased almost right away after reading a review or two. It\u2019s how I ended up with an enormous fiddle leaf fig in my guest room.<\/p>\n\n\n\n<p>In most cases, however, customer journeys are long and winding. They\u2019re complex.<\/p>\n\n\n\n<p>Most customers need an average of <a href=\"https:\/\/www.b2bmarketing.net\/en\/resources\/blog\/marketing-rule-7-and-why-its-still-relevant-b2b\">seven touchpoints<\/a> with a brand before they\u2019re even able to seriously consider purchasing. They want time to think, make sure they feel good about it, research, and then come back and purchase.<\/p>\n\n\n\n<p>You can only make sure that you\u2019re staying connected to them during this consideration period if you\u2019re using an advertising funnel that <em>accounts<\/em> for it. This is a crucial part of <a href=\"https:\/\/leadsbridge.com\/blog\/conversion-funnel-optimization\/\">conversion funnel optimization<\/a>.&nbsp;<\/p>\n\n\n\n<p>Each ad in these funnels is designed to push users closer to what they need, giving them the right information at the right time and the right offers when they\u2019re ready. It\u2019s crucial to be in touch with users throughout their <a href=\"https:\/\/leadsbridge.com\/blog\/lead-lifecycle\/\">customer lifecycle<\/a>, or that lifecycle will end quickly.&nbsp;<\/p>\n\n\n\n<p>Without ad funnels, you\u2019re likely to have a solid chunk of potential customers drop off and never think about you again. It\u2019s ultimately a massive waste of ad spending that could have turned profitable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-four-tips-to-set-up-a-comprehensive-facebook-ads-funnel\">Four tips to set up a comprehensive Facebook Ads funnel<\/h2>\n\n\n\n<p>Want to set up an effective Facebook Ads funnel\u2014 or any other type of online ads funnel? These four tips will help you get started (and get results!).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-1-utilize-marketing-automation-to-optimize-your-funnels\">1. Utilize marketing automation to optimize your funnels<\/h3>\n\n\n\n<p>Marketing automation is going to be an important part of effective, wide-reaching ad funnels.<\/p>\n\n\n\n<p>Think about the marketing funnel example we looked at above.<\/p>\n\n\n\n<p>Actions on one platform\u2014 views on a landing page\u2014 directly led to an action on another platform that resulted in the potential buyer seeing an ad.<\/p>\n\n\n\n<p>Some of this may happen automatically when you\u2019ve got retargeting setup. Users view a page on your site or watch a video and they see a specific ad as a result.<\/p>\n\n\n\n<p>Some of this, however, may require additional automation tools.<\/p>\n\n\n\n<p>A user might convert on a lead ad on LinkedIn, for example, and have their information sent to your CRM. You want that data to be sent right away, and for it to then be sent immediately to a specific custom audience on Facebook so you can hit them with an offer right away. <em>And<\/em> you want to send them an email follow up, too.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d806bc8d000\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your advertising funnel with Facebook Lead Ads and Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d807238d001\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your advertising funnel with LinkedIn Lead Gen Forms and Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d807848d002\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your advertising funnel with Facebook Lead Ads and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>LeadsBridge can help with that. We have advanced marketing automation integrations that you can set up with just a few clicks to optimize your funnels\u2014 no matter where the action is happening. Check out our <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/ads-conversions\/\">funnel optimization integrations<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-2-remember-to-create-%E2%80%9Cbranches%E2%80%9D-of-funnels-to-engage-different-audiences\">2. Remember to create \u201cbranches\u201d of funnels to engage different audiences<\/h3>\n\n\n\n<p>Some users are going to respond to different types of ads. As a result, creating different types of funnels or different \u201cbranches\u201d of funnels is the way to go.<\/p>\n\n\n\n<p>Let\u2019s look at two different ads from <a href=\"https:\/\/bloomscape.com\/\">Bloomscape<\/a> that showcase why this is so important.<\/p>\n\n\n\n<p>Here\u2019s the first. The copy is focused on rare, get-it-before-it\u2019s-gone plants. They are high-value products with high-profit margins, and it\u2019s going to be advertised to \u201cserious\u201d plant owners. Users might see this ad after they visited a \u201crare\u201d plants section on the site after an initial ad took them there.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"694\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/create-funnel-to-engage-different-audiences-694x1024.png\" alt=\"\" class=\"wp-image-37503\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/create-funnel-to-engage-different-audiences-694x1024.png 694w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/create-funnel-to-engage-different-audiences-203x300.png 203w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/create-funnel-to-engage-different-audiences-768x1134.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/create-funnel-to-engage-different-audiences.png 886w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/figure>\n<\/div>\n\n\n<p>And then you\u2019ve got the second ad. Rare plants aren\u2019t mentioned, and instead, it focuses on newer plant owners who struggle to keep plants alive. This ad may have been shown to users who clicked on an ad promoting easy plant care, or someone who viewed the \u201clow maintenance\u201d section of their site.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"619\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/bloomscape-second-ad-1-619x1024.png\" alt=\"\" class=\"wp-image-37505\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/bloomscape-second-ad-1-619x1024.png 619w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/bloomscape-second-ad-1-181x300.png 181w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/bloomscape-second-ad-1-768x1270.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/bloomscape-second-ad-1.png 860w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/figure>\n<\/div>\n\n\n<p>You wouldn\u2019t want to show these two audience segments the same exact ad at every point of the funnel, because they have different needs, pain points, and motivations. Keep that in mind, having your funnel branch off as needed to keep users engaged and moving forward on the \u201ccorrect\u201d path for them.<\/p>\n\n\n\n<p>Once again, LeadsBridge can help you to target the right audience by connecting your CRM segments with your favorite advertising platform.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d809398d003\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate audience targeting with Act-On with Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>bridge now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d809a78d004\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate audience targeting with HubSpot and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>bridge now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d809e38d005\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate audience targeting with Google Sheets and Google Customer Match\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>bridge now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"6-3-go-beyond-a-facebook-ads-funnel\">3. Go beyond a Facebook Ads funnel<\/h3>\n\n\n\n<p>When most people hear \u201cpaid advertising funnel,\u201d they immediately think it\u2019s the same thing as a \u201cFacebook ads funnel.\u201d<\/p>\n\n\n\n<p>This doesn\u2019t have to be the case, however, and you can go beyond just Facebook Ads.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/google-ads-strategy\/\">Google Ads<\/a>, for example, is a phenomenal discovery platform. Having ads show up when users search for products like yours is a great way to increase the likelihood that you\u2019re being kept in mind during the consideration process.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d80a828d006\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your advertising funnel with Google Ads lead form extensions and Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/\">TikTok Ads<\/a> is another high-powered platform with exceptional engagement, reach, and discovery\u2014 especially if you\u2019re targeting a younger audience. Its potential for brand awareness campaigns is almost unreal.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d80b0b8d007\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your advertising funnel with TikTok Lead Generation and Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d80b728d008\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Custom Audiences with your favorite tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>And when it comes to B2B brands, never count out <a href=\"https:\/\/leadsbridge.com\/blog\/create-linkedin-advertising-account\/\">LinkedIn Ads<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62d80bc98d009\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your advertising funnel with LinkedIn Lead Gen Forms and Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>You can create a funnel that accounts for each individual platform, which ultimately widens your reach and ensures that you\u2019re more likely to capture your target audience wherever they are.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-4-watch-your-relevance-scores\">4. Watch your relevance scores<\/h3>\n\n\n\n<p>Many pay-per-click platforms have some sort of \u201cquality\u201d score that essentially tells you how relevant your individual campaigns are perceived to be by the platform to the audience you\u2019re trying to reach.<\/p>\n\n\n\n<p>While this varies by platform, engagement, CTR, and landing page quality often all play a factor.<\/p>\n\n\n\n<p>Facebook had what was known as its <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/03\/13\/facebook-sunsets-relevance-score\">Relevance score<\/a>, which is now broken down into a few different rankings. Google Ads has a<a href=\"https:\/\/growmyads.com\/google-ads-quality-score\/\"> Quality Score<\/a>.<\/p>\n\n\n\n<p>Pay close attention to these metrics, because they can directly impact cost, reach, and indicate potential results.<\/p>\n\n\n\n<p>And keep in mind that if you\u2019re not attracting the right kind of leads that you\u2019re aiming for, go back to the drawing board. Sometimes a change of the ads or the targeting can help you reach the audience segments you\u2019re looking for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Paid advertising funnels require a lot of time, energy, and strategy to get right. They often expand beyond a single platform, encompassing multiple different platforms for a more <a href=\"https:\/\/www.marketingevolution.com\/knowledge-center\/topic\/marketing-essentials\/omnichannel\">omnichannel buying and marketing<\/a> experience.<\/p>\n\n\n\n<p>In order to keep up, marketing automation is essential to optimizing your campaigns and maximizing conversions. LeadsBridge can help with that, offering an entire library of automation integrations that can help you streamline every aspect of your ad funnel\u2014 no matter which platforms are included in it.<\/p>\n\n\n\n<p><strong><em>Optimize your ad funnels with marketing automation today. <\/em><\/strong><a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/ads-conversions\/\"><strong><em>Get started with LeadsBridge free here<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The appeal of platforms like Facebook Ads is easy to see. You can set up campaigns in a few clicks, write some copy, and hopefully get clicks and sales for a relatively low cost. That\u2019s the dream\u2026 and while it theoretically can work like that, the reality is often much more complex. That\u2019s where paid [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":37506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[76,78,77,79],"industry":[],"class_list":["post-37499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-facebook","tag-google","tag-linkedin","tag-tiktok"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/Cover-Blog-20July.png","author_info":{"display_name":"Marco Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/marcocirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A complete guide to paid advertising funnels - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Paid advertising funnels allow you to reach users at every stage of the buyer\u2019s journey. 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See here how to optimize your online ads funnel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/paid-advertising-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-20T08:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T12:19:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/07\/Cover-Blog-20July.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marco Cirillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marco Cirillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/paid-advertising-funnel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/paid-advertising-funnel\\\/\"},\"author\":{\"name\":\"Marco Cirillo\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/381caa92e27f1c3793301014e97e1b5d\"},\"headline\":\"A complete guide to paid advertising funnels\",\"datePublished\":\"2022-07-20T08:17:00+00:00\",\"dateModified\":\"2023-02-27T12:19:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/paid-advertising-funnel\\\/\"},\"wordCount\":1599,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/paid-advertising-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Cover-Blog-20July.png\",\"keywords\":[\"Facebook\",\"Google\",\"LinkedIn\",\"TikTok\"],\"articleSection\":[\"Nurturing and conversion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/paid-advertising-funnel\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/paid-advertising-funnel\\\/\",\"name\":\"A complete guide to paid advertising funnels - LeadsBridge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/paid-advertising-funnel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/paid-advertising-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Cover-Blog-20July.png\",\"datePublished\":\"2022-07-20T08:17:00+00:00\",\"dateModified\":\"2023-02-27T12:19:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/381caa92e27f1c3793301014e97e1b5d\"},\"description\":\"Paid advertising funnels allow you to reach users at every stage of the buyer\u2019s journey. 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