{"id":37663,"date":"2025-11-25T06:36:00","date_gmt":"2025-11-25T06:36:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=37663"},"modified":"2025-11-25T09:02:37","modified_gmt":"2025-11-25T09:02:37","slug":"creating-linkedin-ads","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/","title":{"rendered":"Creating LinkedIn Ads: Anatomy of a LinkedIn ad"},"content":{"rendered":"\n<p>LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it can be one of the most profitable channels you have.<\/p>\n\n\n\n<p>To make it work, you need two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clear plan<\/li>\n\n\n\n<li>A solid understanding of how LinkedIn ads actually work<\/li>\n<\/ul>\n\n\n\n<p>This article will discuss the process of creating LinkedIn ads by explaining what goes into the anatomy of a LinkedIn ad.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-e3ef5041-3e10-46e0-b464-ac0c05dc6083\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#0-anatomy-of-a-linkedin-ad-types-and-formats>Anatomy of a LinkedIn ad: Types and formats<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#6-how-to-create-an-ad-on-linkedin>How to create an ad on LinkedIn?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#11-how-to-automate-advertising-on-linkedin>How to automate advertising on LinkedIn?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#12-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In addition, we\u2019ll discuss strategies and tools that help turn your LinkedIn advertising into a lead generation machine, such as:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62f0c6ed79717\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"{\"id\":420,\"name\":\"LinkedIn Lead Gen Forms\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo420.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo420.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo420.png\",\"slug\":\"linkedin-lead-gen-forms\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Boost your B2B marketing with LinkedIn Lead Gen Forms\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-anatomy-of-a-linkedin-ad-types-and-formats\">Anatomy of a LinkedIn ad: Types and formats<\/h2>\n\n\n\n<p>LinkedIn ads fall into four main buckets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sponsored Content<\/li>\n\n\n\n<li>Sponsored Messaging<\/li>\n\n\n\n<li>Text and Dynamic Ads<\/li>\n\n\n\n<li>Lead Gen Forms<\/li>\n<\/ul>\n\n\n\n<p>Each one fits a different stage of the funnel.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-ads-examples\/\">Take a look at some LinkedIn ad examples before moving any further.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-1-sponsored-content-native-feed-ads\">1. Sponsored Content (native feed ads)<\/h3>\n\n\n\n<p>Sponsored Content is the \u201cnative\u201d LinkedIn ad format. These are posts you promote into the feed, so they look like regular LinkedIn updates but with a \u201cPromoted\u201d label.<\/p>\n\n\n\n<p>You can pay per click (CPC) or per 1,000 impressions (CPM) and optimize for goals like conversions, leads, or website visits.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"484\" height=\"412\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image.png\" alt=\"native feed ads on linkedin\" class=\"wp-image-50934\" style=\"width:369px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image.png 484w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-300x255.png 300w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/cx\/2020\/images\/pdfs\/LinkedIn-Ads-Guide-2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>What can you do with this format? You can run single-image, video, carousel, document, <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-events\/\">LinkedIn events<\/a>, or thought-leader ads under this.&nbsp; For instance, use it if you are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Driving traffic to landing pages, product pages, or content<\/li>\n\n\n\n<li>Promoting webinars, events, or offers<\/li>\n\n\n\n<li>Retargeting people who have already engaged with you<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s essential to use clear and high-contrast images or short <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/ads-guide\/video-ads\" target=\"_blank\" rel=\"noreferrer noopener\">videos optimized for the feed <\/a>(1:1 or 4:5 aspect ratio).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"794\" height=\"488\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-3.png\" alt=\"native feed ads on linkedin\" class=\"wp-image-50937\" style=\"width:452px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-3.png 794w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-3-300x184.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-3-768x472.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/figure>\n<\/div>\n\n\n<p>Additionally, always match your CTAs to the stage of the funnel you are targeting (e.g., \u201cDownload guide\u201d vs. \u201cBook demo\u201d). That alone will do wonders in terms of conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-2-text-ads\">2. Text ads<\/h3>\n\n\n\n<p>Text ads are simple ads that show on desktop in the right rail or at the top of the page. They\u2019re cheap to test and easy to set up, and are much like classic search or display ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-5-1024x605.png\" alt=\"linkedin text ad\" class=\"wp-image-50939\" style=\"width:618px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-5-1024x605.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-5-300x177.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-5-768x454.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-5.png 1394w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>All you need is a short headline, a couple of lines of text, and a small image (optional). You link to a landing page or your LinkedIn Page.<\/p>\n\n\n\n<p>It\u2019s best for running campaigns that need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low-cost brand awareness<\/li>\n\n\n\n<li>Simple retargeting to past site visitors or page engagers<\/li>\n\n\n\n<li>To be always-on and run in the background<\/li>\n<\/ul>\n\n\n\n<p>Want a budget-friendly tip? Text ads make a great warmer for testing <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-target-audience\/\">audiences<\/a> and messaging before scaling with Sponsored Content.<\/p>\n\n\n\n<p>Keep in mind that the image in this format is tiny (<a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a423705\/\" target=\"_blank\" rel=\"noreferrer noopener\">see text ad specs<\/a>). So don\u2019t rely on it to carry the message and let your copy do it instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-3-sponsored-messaging-message-amp-conversation-ads\">3. Sponsored Messaging (Message &amp; Conversation Ads)<\/h3>\n\n\n\n<p>Sponsored Messaging is a format for paid messages that show up directly in a user\u2019s LinkedIn inbox. This includes:<\/p>\n\n\n\n<p><strong>Message Ads (single message)<\/strong><\/p>\n\n\n\n<p>A single, focused message with one main CTA (e.g., \u201cRegister\u201d, \u201cBook demo\u201d). You pay per send.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-2-1024x719.png\" alt=\"how Message Ads work on linkedin\" class=\"wp-image-50936\" style=\"width:389px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-2-1024x719.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-2-300x211.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-2-768x539.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-2.png 1122w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/resources\/pdfs\/Getting-Started-Guide-LinkedIn-Message-Ads-01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Conversation Ads (multi-path)<\/strong><\/p>\n\n\n\n<p>A \u201cchoose your own path\u201d message with multiple buttons and CTAs in one conversation. Better to use this when you have several offers or want to qualify a bunch of people.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"982\" height=\"632\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-1.png\" alt=\"how to set conversion ads on linkedin\" class=\"wp-image-50935\" style=\"width:479px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-1.png 982w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-1-300x193.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-1-768x494.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/figure>\n<\/div>\n\n\n<p>LinkedIn shows your Sponsored Messaging only about <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a421723\" target=\"_blank\" rel=\"noreferrer noopener\">once every 45 days<\/a>, so you get a limited but strong shot at attention.<\/p>\n\n\n\n<p>So, use them with care and for high-intent occasions such as sending:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct invites to demos, trials, or events<\/li>\n\n\n\n<li>High-value offers for narrow, well-defined audiences<\/li>\n\n\n\n<li>Nurture flows where users self-select what they want (Conversation Ads)<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s important to make your content sound like a personal message. And use a sender your audience will trust (e.g., sales lead, founder, or subject-matter expert).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-4-dynamic-ads\">4. Dynamic ads<\/h3>\n\n\n\n<p>Dynamic ads are personalized ads that pull in the viewer\u2019s profile photo, name, job title, or company. They appear in the right rail and update automatically for each person who sees them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-4-1024x625.png\" alt=\"how Dynamic ads work on linkedin\" class=\"wp-image-50938\" style=\"width:434px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-4-1024x625.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-4-300x183.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-4-768x469.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-4.png 1144w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/dynamic-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Common formats include Follower Ads (which help grow your LinkedIn Page) and Spotlight Ads (to bring in traffic to a specific offer or page).<\/p>\n\n\n\n<p>Use them to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Growing your company page followers<\/li>\n\n\n\n<li>Driving clicks to a key landing page (e.g., product launch, pricing page)<\/li>\n\n\n\n<li>Reminding warm audiences of a specific offer<\/li>\n<\/ul>\n\n\n\n<p>If you pair Dynamic Ads with Sponsored Content using the same audience, you can build awareness with one, while the other pushes for clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-5-lead-gen-forms\">5. Lead Gen Forms<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/\">Lead Gen Forms<\/a> aren\u2019t a separate placement. They are an option that you can attach to Sponsored Content or Sponsored Messaging.<\/p>\n\n\n\n<p>When someone clicks the CTA, a form opens inside LinkedIn, pre-filled with their profile data (name, email, company, job title, etc.).<\/p>\n\n\n\n<p>This removes the need for a landing page and usually boosts completion rates, especially on mobile. For instance, you can collect data using lead gen forms when your campaigns are about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Webinar, event, or demo registrations<\/li>\n\n\n\n<li>Content downloads (eBooks, reports, templates)<\/li>\n\n\n\n<li>High-intent lead capture from warm audiences<\/li>\n<\/ul>\n\n\n\n<p>Any lead form should be short. Three to five key fields tops.<\/p>\n\n\n\n<p>Additionally, you need to <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-download-leads-from-linkedin\/\">download and sync your leads<\/a> directly to your CRM or email platform for near-instant follow-up.&nbsp;<\/p>\n\n\n\n<p>With a tool like <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-lead-gen-forms\/\">LinkedIn Lead Gen Forms integration<\/a>, you can push new leads into your CRM in real time and trigger nurture flows automatically.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62f0cbb779718\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms &amp; Salesforce\u00ae instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62f0cbf279719\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data transfer between LinkedIn Lead Gen Forms &amp; Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62f0cc187971a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between LinkedIn Lead Gen Forms &amp; Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>LinkedIn ad elements: How to create an effective LinkedIn ad?<\/p>\n\n\n\n<p>To create an effective LinkedIn ad, first pick one clear goal, such as leads, demo bookings, or event sign-ups, and build everything around that outcome.<\/p>\n\n\n\n<p>Here are some LinkedIn strategies you need to incorporate into your advertising.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be ruthless about who you target so only real buyers see your ads.<\/li>\n\n\n\n<li>Learn how to write copy that fits LinkedIn\u2019s fast, professional feed.<\/li>\n\n\n\n<li>Give people one obvious next step, not options.<\/li>\n\n\n\n<li>Treat every ad as a test, keep winners, and shut down the rest fast.<\/li>\n<\/ul>\n\n\n\n<p>More on each strategy in just a few paragraphs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-how-to-create-an-ad-on-linkedin\">How to create an ad on LinkedIn?<\/h2>\n\n\n\n<p>LinkedIn ads are not cheap. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. This is especially true if you are targeting North America and Western Europe.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"378\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-8-1024x378.png\" alt=\"linkedin ad users demographics\" class=\"wp-image-50942\" style=\"width:596px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-8-1024x378.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-8-300x111.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-8-768x284.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-8-1536x567.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-8.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/audience\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>That\u2019s because LinkedIn is built for B2B.<\/p>\n\n\n\n<p>You can target people by job title, company, seniority, and more. But if your product has a high deal size or you sell to professionals, isn\u2019t the higher cost still worth it?<\/p>\n\n\n\n<p>LinkedIn is strongest in markets like the US, Canada, UK, Western Europe, and Australia, so it\u2019s a good choice if you\u2019re going after \u201cWestern\u201d audiences.<\/p>\n\n\n\n<p>How to create a LinkedIn ad? Below is the process, step by step.<\/p>\n\n\n\n<p><strong>Pre-step: Decide if LinkedIn ads are right for you<\/strong><\/p>\n\n\n\n<p>Use LinkedIn ads if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You sell B2B or to working professionals.<\/li>\n\n\n\n<li>Your customer lifetime value is high enough to justify higher CPCs.<\/li>\n\n\n\n<li>You need to reach specific roles (e.g., \u201cVP Marketing at SaaS companies, 51\u2013200 employees\u201d).<\/li>\n<\/ul>\n\n\n\n<p>However, it\u2019s not a great option if you sell low-priced B2C products, or your audience isn\u2019t easily found on LinkedIn.<\/p>\n\n\n\n<p>Once you\u2019re sure that running ads on LinkedIn makes sense, proceed to set up.<\/p>\n\n\n\n<p><strong>Step 1: Create a campaign group<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>LinkedIn Campaign Manager<\/strong> from your company page or business account.<\/li>\n\n\n\n<li>Choose or create the <strong>ad account<\/strong> you want to use.<\/li>\n\n\n\n<li>Click <strong>Create <\/strong>and then <strong>Campaign group<\/strong>.<\/li>\n\n\n\n<li>Give the campaign group a clear internal name, for example: <em>US \u2013 SaaS \u2013 Demand Gen \u2013 Q1 2026.<\/em><\/li>\n<\/ol>\n\n\n\n<p>A campaign group is just a folder that holds multiple campaigns.<\/p>\n\n\n\n<p>LinkedIn gives you many campaign groups per account, so use them to control your campaign status, schedule, and sometimes shared budgets.<\/p>\n\n\n\n<p><strong>Step 2: Create a campaign and choose your goal<\/strong><\/p>\n\n\n\n<p>Inside your campaign group:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click <strong>Create<\/strong> and then select <strong>Campaign<\/strong>.<\/li>\n\n\n\n<li>LinkedIn will ask for a campaign <strong>objective<\/strong>. These match the 3 stages of the funnel: awareness, consideration, and conversions.<\/li>\n<\/ol>\n\n\n\n<p>The main objectives you can pick are:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-6.png\" alt=\"campaign objectives on linkedin ads manager\" class=\"wp-image-50940\" style=\"width:453px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-6.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-6-300x142.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-6-768x363.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/message-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Here are some questions to ask yourself if you want to get clarity on your objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are you targeting new markets or cold audiences? Use brand awareness.<\/li>\n\n\n\n<li>Have you created a campaign for mid-funnel content and nurturing? Use Website visits or Engagement.<\/li>\n\n\n\n<li>Are you ready to collect leads or push trials or demos? Use Lead generation or Website conversions.<\/li>\n\n\n\n<li>Are you hiring and want to reach very specific roles? Use Job applicants.<\/li>\n<\/ul>\n\n\n\n<p>Pick the objective that matches the one main action you want. Don\u2019t try to \u201cdo everything\u201d in one campaign. That way, you\u2018ll end up paying more and learning less.<\/p>\n\n\n\n<p><strong>Step 3: Set up your audience<\/strong><\/p>\n\n\n\n<p>Now you define who sees your ads. This is where LinkedIn really earns its price tag.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with location<\/strong>. This one is required. Pick countries, regions, or cities where your buyers actually are.<\/li>\n\n\n\n<li>Add <strong>audience attributes<\/strong>, such as:\n<ul class=\"wp-block-list\">\n<li>Company name, industry, and company size<\/li>\n\n\n\n<li>Job title, job function, seniority<\/li>\n\n\n\n<li>Education, field of study, degrees<\/li>\n\n\n\n<li>Years of experience<\/li>\n\n\n\n<li>Member skills and interests<\/li>\n\n\n\n<li>Member groups<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Use <strong>include<\/strong> and <strong>exclude<\/strong> logic to shape the audience. For example:\n<ul class=\"wp-block-list\">\n<li>Include: <em>Industry = Software, Company size = 51\u2013200, Job function = Marketing<\/em><\/li>\n\n\n\n<li>Exclude:<em> Job seniority = Entry <\/em>or <em>Students<\/em> if you don\u2019t sell to juniors.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Check the Estimated audience size in the sidebar. Aim for something like 30k\u2013300k people for most B2B campaigns. If it\u2019s under 10k, you may be too narrow; if it\u2019s in the millions, you\u2019re probably too broad.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-implement-precise-targeting-with-matched-audiences\">Implement precise targeting with Matched Audiences<\/h3>\n\n\n\n<p>On top of native filters, LinkedIn lets you build Matched Audiences, so you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retarget website visitors.<\/li>\n\n\n\n<li>Upload company lists or contact lists from your CRM.<\/li>\n\n\n\n<li>Build lookalike audiences based on your best customers.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"383\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-7-1024x383.png\" alt=\"targeting with Matched Audiences on linkedin\" class=\"wp-image-50941\" style=\"width:484px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-7-1024x383.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-7-300x112.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-7-768x287.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-7-1536x574.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-7.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ad-targeting\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>With LeadsBridge, you can sync CRM segments, email lists, or customer data to LinkedIn automatically. That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No manual CSV uploads.<\/li>\n\n\n\n<li>Always-fresh audiences based on real-time data.<\/li>\n\n\n\n<li>Cleaner retargeting and exclusion (e.g., exclude \u201cClosed Won\u201d from prospecting).<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/\">Discover all you need to know about Matched Audiences.<\/a><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62f0cdc17971c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot &amp; LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62f0cdfa7971d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data sync between Zoho CRM &amp; LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_62f0ce277971e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pipedrive\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your lead management with Pipedrive &amp; LinkedIn Matched Audiences integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"8-creating-linkedin-ads-how-to-write-a-linkedin-ad\">Creating LinkedIn ads: How to write a LinkedIn ad?<\/h3>\n\n\n\n<p>Your ad creative is what makes or breaks your campaign. LinkedIn is busy and expensive, so your message has to be sharp.<\/p>\n\n\n\n<p><strong>1. Get clear on your offer and audience<\/strong><\/p>\n\n\n\n<p>Before you write anything, list out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who are you targeting (role, industry, company size)?<\/li>\n\n\n\n<li>What\u2019s their main pain or goal?<\/li>\n\n\n\n<li>What\u2019s that one offer you\u2019re pushing (demo, report, webinar, job, etc.)?<\/li>\n\n\n\n<li>Why is your solution different or better?<\/li>\n<\/ul>\n\n\n\n<p>Keep this in a short doc and use it for every headline and body text.<\/p>\n\n\n\n<p><strong>2. Write a focused headline<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aim for 5\u201310 strong words over a paragraph.<\/li>\n\n\n\n<li>Lead with the outcome instead of your company:<br>\u201cCut churn by 20% in 90 days,\u201d as opposed to \u201cCustomer success platform.\u201d<\/li>\n\n\n\n<li>Add numbers or specifics where you can.<\/li>\n<\/ul>\n\n\n\n<p>The headline should tell people at a glance if the ad is for them.<\/p>\n\n\n\n<p><strong>3. Write body text that sells the click<\/strong><\/p>\n\n\n\n<p>Even though you have a lot to say, try to keep your ad simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1\u20132 short lines on the benefit (\u201cSee how teams like yours\u2026\u201d).<\/li>\n\n\n\n<li>1 quick line of proof (customers, results, niche).<\/li>\n\n\n\n<li>1 clear CTA (Book a demo, Download the report, Apply now).<\/li>\n<\/ul>\n\n\n\n<p>Use plain language and short sentences. LinkedIn users are scanning, not studying.<\/p>\n\n\n\n<p><strong>4. Match copy to the format<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feed ads (Sponsored Content):<\/strong> Front-load the hook in the first 2 lines before the \u201csee more\u201d cut.<\/li>\n\n\n\n<li><strong>Message \/ Conversation Ads:<\/strong> Make it sound like a real person talking, not a brochure. One offer per message.<\/li>\n<\/ul>\n\n\n\n<p>For each ad, try at least three to five headline and body combinations. Pause losers fast and move the budget into the winners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-creating-linkedin-ads-set-the-budget-and-schedule\">Creating LinkedIn ads: Set the budget and schedule<\/h3>\n\n\n\n<p>Figuring out your <a href=\"https:\/\/leadsbridge.com\/blog\/ads-cost\/\">ad costs<\/a> is a moving target. Set your daily or lifetime budget, choose start and end dates, and let LinkedIn estimate expected results.&nbsp;<\/p>\n\n\n\n<p>Start with a modest test budget so you don\u2019t overspend while learning.&nbsp;<\/p>\n\n\n\n<p>Choose how you pay:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC for clicks&nbsp;<\/li>\n\n\n\n<li>CPM for impressions&nbsp;<\/li>\n\n\n\n<li>CPS for Sponsored Messaging&nbsp;<\/li>\n\n\n\n<li>CPV for video&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Use automated bidding, then tighten bids once you know your usual CPC or cost per lead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-creating-linkedin-ads-launch-and-optimize\">Creating LinkedIn ads: Launch and optimize<\/h3>\n\n\n\n<p>The final step is to launch the LinkedIn ad after setting it up.<\/p>\n\n\n\n<p>Upload your creatives, double-check targeting, budget, URLs, and payment details, then launch. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-9-1024x616.png\" alt=\"linkedin ads manager interface\" class=\"wp-image-50943\" style=\"width:509px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-9-1024x616.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-9-300x180.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-9-768x462.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/image-9.png 1028w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/conversation-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>LinkedIn reviews each ad before it runs, which may take up to 24 hours. Once live, watch impressions, CTR, and cost closely.&nbsp;<\/p>\n\n\n\n<p>Always keep an eye on the numbers so you can pause underperforming ads, shift budget to top-performing ads, and adjust targeting or bids as needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-how-to-automate-advertising-on-linkedin\">How to automate advertising on LinkedIn?<\/h2>\n\n\n\n<p>Running LinkedIn ads by hand works at a small scale. Once you have more than a couple of campaigns, manual work will not cut it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You forget to download leads.<\/li>\n\n\n\n<li>Sales gets them late.<\/li>\n\n\n\n<li>Audiences go stale.<\/li>\n\n\n\n<li>You waste budget showing ads to people who have already converted.<\/li>\n<\/ul>\n\n\n\n<p>This is where automation comes in, and where an <a href=\"https:\/\/leadsbridge.com\/linkedin-leadsbridge\/\">official LinkedIn partner<\/a> like LeadsBridge is useful.<\/p>\n\n\n\n<p>LeadsBridge is an automation and integration platform built to connect ad platforms like LinkedIn, Meta, Google, and TikTok with CRMs, email tools, and other systems.<\/p>\n\n\n\n<p>Here\u2019s how to automate your LinkedIn ads stack.<\/p>\n\n\n\n<p><strong>Pre-step:&nbsp;<\/strong><\/p>\n\n\n\n<p>Make sure to <a href=\"https:\/\/app.leadsbridge.com\/signup\">create your free LeadsBridge account.<\/a> This gives you access to your personal dashboard, where you can create and manage your bridges.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<p><strong>Step 1: Automate LinkedIn Lead Gen Forms sync to CRM<\/strong><\/p>\n\n\n\n<p>Connect LinkedIn Lead Gen Forms directly to your CRM, email, or helpdesk in real time:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In LeadsBridge, create a <strong>new \u201cbridge\u201d<\/strong>.<\/li>\n\n\n\n<li>Choose <strong>LinkedIn Lead Gen Forms<\/strong> as the source and your <strong>CRM \/ email tool<\/strong> as the destination.<\/li>\n\n\n\n<li>Connect your LinkedIn ad account and pick the <strong>exact form<\/strong> used in your campaigns.<\/li>\n\n\n\n<li>Map fields from LinkedIn (name, email, company, job title, custom questions) to fields in your CRM.<\/li>\n\n\n\n<li>Turn the bridge on.<\/li>\n<\/ol>\n\n\n\n<p>From now on, every new lead flows into your CRM or list in real time. Then, your sales and marketing can trigger instant follow-ups (emails, tasks, calls) while the lead is still warm.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d7a85f884\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms &amp; Salesforce\u00ae instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d7a85f885\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data transfer between LinkedIn Lead Gen Forms &amp; HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d7a85f886\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between LinkedIn Lead Gen Forms &amp; Zoho CRM\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d7c25f887\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pipedrive\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamlessly connect LinkedIn Lead Gen Forms &amp; Pipedrive\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-leads-to-salesforce\/\">Here\u2019s how to connect your LinkedIn account to Salesforce automatically<\/a>.&nbsp;<\/p>\n\n\n\n<p>This click-and-set-up workflow is essentially the same for all the bridges you can create.&nbsp;<\/p>\n\n\n\n<p><strong>Step 2: Automate audience sync with LinkedIn Matched Audiences<\/strong><\/p>\n\n\n\n<p>Your best audiences change over time. New customers, churned accounts, active opportunities, etc.<\/p>\n\n\n\n<p>LeadsBridge <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-matched-audiences\/\">connects your CRM or other tools to LinkedIn Matched Audiences<\/a>, so you can automatically upload and refresh contact lists and company lists.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d7e95f888\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Upgrade you targeting with LinkedIn Matched Audiences integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>You can also build audiences based on pipeline stages (e.g., \u201cOpen Deals\u201d, \u201cLost\u201d, \u201cCustomers\u201d).<\/p>\n\n\n\n<p>Typical setups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retargeting:<\/strong> Sync \u201cAll MQLs\u201d or \u201cVisited pricing page\u201d to LinkedIn to show them lead gen or demo ads.<\/li>\n\n\n\n<li><strong>Exclusions:<\/strong> Sync \u201cCustomers\u201d or \u201cClosed Won\u201d to LinkedIn to exclude them from prospecting campaigns.<\/li>\n\n\n\n<li><strong>Upsell and cross-sell:<\/strong> Sync \u201cActive customers \u2013 product A\u201d to show them campaigns for product B.<\/li>\n<\/ul>\n\n\n\n<p>Because LeadsBridge can <a href=\"https:\/\/leadsbridge.com\/blog\/the-best-linkedin-crm-integrations\/\">connect LinkedIn to hundreds of tools and CRMs <\/a>(HubSpot, Salesforce, Mailchimp, Zoho, Pipedrive, Google Sheets, and more), you get to build audiences from almost any system you use.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d87a5f88d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Mailchimp &amp; LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d87a5f88e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data sync between Salesforce\u00ae &amp; LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d87a5f88f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your lead management with Google Sheets &amp; LinkedIn Matched Audiences integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d88c5f890\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate HubSpot &amp; LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><strong>Step 3: Connect LinkedIn to the rest of your funnel<\/strong><\/p>\n\n\n\n<p>Once leads and audiences are syncing, you can stitch LinkedIn into a full omnichannel flow.<\/p>\n\n\n\n<p>With LeadsBridge, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trigger email sequences<\/strong> as soon as a LinkedIn lead is created.<\/li>\n\n\n\n<li><strong>Create tasks or deals<\/strong> in your CRM for salespeople automatically.<\/li>\n<\/ul>\n\n\n\n<p>Sync LinkedIn leads to your CRM or email marketing platform, to match how your team works day to day.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d8315f88a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data transfer between LinkedIn Lead Gen Forms &amp; Mailchimp\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d8315f889\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms &amp; Salesforce\u00ae instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d8315f88b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between LinkedIn Lead Gen Forms &amp; ActiveCampaign\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d8315f88c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Seamlessly connect LinkedIn Lead Gen Forms &amp; Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><strong>Step 4: Standardize your setup and track<\/strong><\/p>\n\n\n\n<p>To get real leverage from automation, make it part of how you run campaigns.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-conversions-api\/\">Tracking your LinkedIn campaigns<\/a> is crucial to see what actually works.&nbsp;<\/p>\n\n\n\n<p>And <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-conversions-api\/\">conversion tracking<\/a> integrations can help by sending all your ad and lead data into your CRM automatically so you can measure results and improve faster.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d8db5f891\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-offline-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1146.png\" alt=\"{\"id\":1146,\"name\":\"LinkedIn Offline Conversions API\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png\",\"slug\":\"linkedin-offline-conversions-api\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate HubSpot &amp; {&#8220;id&#8221;:1146,&#8221;name&#8221;:&#8221;LinkedIn Offline Conversions API&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png&#8221;,&#8221;slug&#8221;:&#8221;linkedin-offline-conversions-api&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1} automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6924d8f15f892\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/linkedin-offline-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1146.png\" alt=\"{\"id\":1146,\"name\":\"LinkedIn Offline Conversions API\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png\",\"slug\":\"linkedin-offline-conversions-api\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data sync between Salesforce\u00ae &amp; {&#8220;id&#8221;:1146,&#8221;name&#8221;:&#8221;LinkedIn Offline Conversions API&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png&#8221;,&#8221;slug&#8221;:&#8221;linkedin-offline-conversions-api&#8221;,&#8221;isSource&#8221;:0,&#8221;isDestination&#8221;:1}\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Additionally, combine data from multiple ad platforms (Meta, Google, TikTok, LinkedIn) into the same CRM fields for your reporting and <a href=\"https:\/\/leadsbridge.com\/blog\/lead-scoring-best-practices\/\">better lead scoring<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>LinkedIn is a real treasure trove for audience targeting. You can only show ads to targeted people, which simultaneously helps you attract high-quality and high-conversion traffic.<\/p>\n\n\n\n<p>Advertising costs vary greatly depending on the type of campaign. When you create a robust automation system that connects LinkedIn to the rest of your marketing stack, you can see the true impact of your campaigns inside your CRM.<\/p>\n\n\n\n<p><strong>Explore all the <a href=\"https:\/\/leadsbridge.com\/partnerships\/linkedin-leadsbridge\/\">available integrations by LeadsBridge<\/a> right now!<\/strong><\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>LinkedIn is not the cheapest ad platform. CPCs and CPMs are usually higher than Facebook, Instagram, or Google Display. But if you sell to professionals or B2B companies, it can be one of the most profitable channels you have. To make it work, you need two things: This article will discuss the process of creating [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":37671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[77],"industry":[],"class_list":["post-37663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-linkedin"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Cover-Blog-08Aug.png","author_info":{"display_name":"Haley Osborne","author_link":"https:\/\/leadsbridge.com\/blog\/author\/haley-osborne\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating LinkedIn Ads: Anatomy of a LinkedIn ad - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Learn everything about creating LinkedIn ads, from a compelling headline, description, and setting up your first LinkedIn campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating LinkedIn Ads: Anatomy of a LinkedIn ad - LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"Learn everything about creating LinkedIn ads, from a compelling headline, description, and setting up your first LinkedIn campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T06:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T09:02:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Cover-Blog-08Aug.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Haley Osborne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haley Osborne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/\"},\"author\":{\"name\":\"Haley Osborne\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/692fc1bd3313dfaf2b495e4b5d7541cb\"},\"headline\":\"Creating LinkedIn Ads: Anatomy of a LinkedIn ad\",\"datePublished\":\"2025-11-25T06:36:00+00:00\",\"dateModified\":\"2025-11-25T09:02:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/\"},\"wordCount\":2720,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Cover-Blog-08Aug.png\",\"keywords\":[\"LinkedIn\"],\"articleSection\":[\"Lead acquisition\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/\",\"name\":\"Creating LinkedIn Ads: Anatomy of a LinkedIn ad - LeadsBridge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Cover-Blog-08Aug.png\",\"datePublished\":\"2025-11-25T06:36:00+00:00\",\"dateModified\":\"2025-11-25T09:02:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/692fc1bd3313dfaf2b495e4b5d7541cb\"},\"description\":\"Learn everything about creating LinkedIn ads, from a compelling headline, description, and setting up your first LinkedIn campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Cover-Blog-08Aug.png\",\"contentUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Cover-Blog-08Aug.png\",\"width\":2401,\"height\":1256},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/creating-linkedin-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadsbridge.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating LinkedIn Ads: Anatomy of a LinkedIn ad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/\",\"name\":\"LeadsBridge\",\"description\":\"Official LeadsBridge Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadsbridge.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/692fc1bd3313dfaf2b495e4b5d7541cb\",\"name\":\"Haley Osborne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9576681ea0d0ff38693498f72b55bb18a1b010666ac9b5c0494b74e96d0ccd8a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9576681ea0d0ff38693498f72b55bb18a1b010666ac9b5c0494b74e96d0ccd8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9576681ea0d0ff38693498f72b55bb18a1b010666ac9b5c0494b74e96d0ccd8a?s=96&d=mm&r=g\",\"caption\":\"Haley Osborne\"},\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/author\\\/haley-osborne\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating LinkedIn Ads: Anatomy of a LinkedIn ad - LeadsBridge","description":"Learn everything about creating LinkedIn ads, from a compelling headline, description, and setting up your first LinkedIn campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/","og_locale":"en_US","og_type":"article","og_title":"Creating LinkedIn Ads: Anatomy of a LinkedIn ad - LeadsBridge","og_description":"Learn everything about creating LinkedIn ads, from a compelling headline, description, and setting up your first LinkedIn campaign.","og_url":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/","og_site_name":"LeadsBridge","article_published_time":"2025-11-25T06:36:00+00:00","article_modified_time":"2025-11-25T09:02:37+00:00","og_image":[{"width":2401,"height":1256,"url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Cover-Blog-08Aug.png","type":"image\/png"}],"author":"Haley Osborne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Haley Osborne","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#article","isPartOf":{"@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/"},"author":{"name":"Haley Osborne","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/692fc1bd3313dfaf2b495e4b5d7541cb"},"headline":"Creating LinkedIn Ads: Anatomy of a LinkedIn ad","datePublished":"2025-11-25T06:36:00+00:00","dateModified":"2025-11-25T09:02:37+00:00","mainEntityOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/"},"wordCount":2720,"image":{"@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Cover-Blog-08Aug.png","keywords":["LinkedIn"],"articleSection":["Lead acquisition"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/","url":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/","name":"Creating LinkedIn Ads: Anatomy of a LinkedIn ad - LeadsBridge","isPartOf":{"@id":"https:\/\/leadsbridge.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#primaryimage"},"image":{"@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Cover-Blog-08Aug.png","datePublished":"2025-11-25T06:36:00+00:00","dateModified":"2025-11-25T09:02:37+00:00","author":{"@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/692fc1bd3313dfaf2b495e4b5d7541cb"},"description":"Learn everything about creating LinkedIn ads, from a compelling headline, description, and setting up your first LinkedIn campaign.","breadcrumb":{"@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#primaryimage","url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Cover-Blog-08Aug.png","contentUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Cover-Blog-08Aug.png","width":2401,"height":1256},{"@type":"BreadcrumbList","@id":"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadsbridge.com\/"},{"@type":"ListItem","position":2,"name":"Creating LinkedIn Ads: Anatomy of a LinkedIn ad"}]},{"@type":"WebSite","@id":"https:\/\/leadsbridge.com\/#website","url":"https:\/\/leadsbridge.com\/","name":"LeadsBridge","description":"Official LeadsBridge Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadsbridge.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/692fc1bd3313dfaf2b495e4b5d7541cb","name":"Haley Osborne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9576681ea0d0ff38693498f72b55bb18a1b010666ac9b5c0494b74e96d0ccd8a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9576681ea0d0ff38693498f72b55bb18a1b010666ac9b5c0494b74e96d0ccd8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9576681ea0d0ff38693498f72b55bb18a1b010666ac9b5c0494b74e96d0ccd8a?s=96&d=mm&r=g","caption":"Haley Osborne"},"url":"https:\/\/leadsbridge.com\/blog\/author\/haley-osborne\/"}]}},"_links":{"self":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/37663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/comments?post=37663"}],"version-history":[{"count":24,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/37663\/revisions"}],"predecessor-version":[{"id":50996,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/37663\/revisions\/50996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media\/37671"}],"wp:attachment":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media?parent=37663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/categories?post=37663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/tags?post=37663"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/industry?post=37663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}