{"id":38453,"date":"2022-10-12T09:58:53","date_gmt":"2022-10-12T09:58:53","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=38453"},"modified":"2023-02-26T20:25:26","modified_gmt":"2023-02-26T20:25:26","slug":"b2c-marketing-automation","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/","title":{"rendered":"Best 8 B2C marketing automation examples"},"content":{"rendered":"\n<p>Consumers today crave personalization. They want to feel special, and they only want content that matches their needs. If they don\u2019t get that, there\u2019s a very good chance they\u2019ll go elsewhere. The consumer demands are clear: <strong>B2C brands must create personalized messages at scale,<\/strong> but it\u2019s impossible to manually personalize <em>every bit <\/em>of marketing communication.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This is where <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/marketing-automation\/\">marketing automation<\/a> comes into play.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-2ab78be5-a360-4215-bce9-de294101f08c\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#0-what-is-b2c-marketing-automation->What is B2C marketing automation?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#1-why-marketing-automation-for-b2c-is-crucial->Why marketing automation for B2C is crucial&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#2-b2c-marketing-automation-examples-from-real-brands->B2C marketing automation examples from real brands&nbsp;&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#3-1-welcome-new-customers->1. Welcome new customers<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#4-2-audience-targeting->2. Audience targeting&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#5-3-generate-reviews->3. Generate reviews<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#6-4-increase-winback-rates->4. Increase winback rates<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#7-5-personalize-offers->5. Personalize offers<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#8-6-make-customers-feel-special->6. Make customers feel special&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#9-7-cross-selling-and-upselling->7. Cross-selling and upselling&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#10-8-online-to-offline-tracking->8. Online to offline tracking<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#11-9-lead-syncing->9. Lead syncing&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#12-b2c-marketing-automation-tools-4-tools-to-try->B2C marketing automation tools: 4 tools to try&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#13-1-activecampaign->1. ActiveCampaign&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#14-2-hubspot->2. HubSpot<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#15-3-klaviyo->3. Klaviyo<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#16-4-salesforce%C2%AE->4. Salesforce\u00ae<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/#17-start-thinking-about-your-marketing-automation-strategy->Start thinking about your marketing automation strategy<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>Here\u2019s a guide to what marketing automation is, why it\u2019s incredibly beneficial for B2C brands, and <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">how to create a marketing automation strategy<\/a> ASAP. Additionally, we&#8217;ll talk about the best integrations you&#8217;ll need to automate your marketing on the top advertising platforms, such as; <\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_634678e8b38a7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/facebook-lead-ads\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"{\"id\":370,\"name\":\"Facebook Lead Ads\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo370.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo370.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo370.png\",\"slug\":\"facebook-lead-ads\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations for Facebook Lead Ads\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_634678a6b38a6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"{\"id\":1081,\"name\":\"TikTok Lead Generation\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1081.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1081.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1081.png\",\"slug\":\"tiktok-lead-generation\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations for TikTok Lead Generation\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-b2c-marketing-automation-\"><strong>What is B2C marketing automation?&nbsp;<\/strong><\/h2>\n\n\n\n<p>B2C marketing automation is the act of using powerful software to <strong>automate marketing campaigns to attract new customers or build relationships<\/strong> with existing customers. It relies on technology (often machine learning) to collect customer information and use that data to serve personalized ads, emails, and other forms of messaging.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-why-marketing-automation-for-b2c-is-crucial-\"><strong>Why marketing automation for B2C is crucial&nbsp;<\/strong><\/h2>\n\n\n\n<p>B2C brands must create campaigns that cater to a broad audience while still making each individual feel special and unique. Sound impossible? That\u2019s where B2C <a href=\"https:\/\/leadsbridge.com\/blog\/best-marketing-automation-for-startups\/\">marketing automation<\/a> can help. It allows brands to <strong>improve the customer experience by targeting people<\/strong> with the right message at the right time.<\/p>\n\n\n\n<p>The benefits of this practice are many:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher conversion rates: <\/strong>Campaigns address customers\u2019 individual needs, which are more likely to lead to a conversion or sale.<\/li>\n\n\n\n<li><strong>Increased retention rates: <\/strong>Customers are more likely to make repeat purchases if they\u2019re served relevant, engaging content.&nbsp;<\/li>\n\n\n\n<li><strong>Fewer lost customers: <\/strong>Well-timed messages target distracted shoppers and reel them back in.&nbsp;<\/li>\n\n\n\n<li><strong>Less repetitive marketing tasks:<\/strong> Brands don\u2019t have to manually personalize messages, which can free up marketers\u2019 time to spend on other activities.<\/li>\n\n\n\n<li><strong>Impactful list segmentation: <\/strong>Marketing automation collects customer data and uses it to create unique customer journeys, ensuring the right content is being delivered to the right people based on their behavior and interests.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-b2c-marketing-automation-examples-from-real-brands-\"><strong>B2C marketing automation examples from real brands&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>Let\u2019s talk about some ways brands are <strong>using marketing automation to speed up processes<\/strong>, connect with their audience, and improve the customer experience. Here are some B2B marketing automation examples we love.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-1-welcome-new-customers-\"><strong>1. Welcome new customers<\/strong><\/h3>\n\n\n\n<p>Greeting new customers with a personalized welcome message establishes a strong initial connection and reminds them why they signed up with you or bought from you in the first place. For instance, Airbnb encourages users to <strong>start their personalized search in its welcome messages<\/strong>. You can elevate yours by adding a discount or the next steps a customer can take if they want to make the most of your product or service.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/aF4yrPUesQ7wrtdzijwLqL7zvd45su4-Cw-X_szPzC_Nz27FzmETKyyQaOWhgZ1-QUsqGKjCF8AuQwXfdjxkyObNIUi3nfzcMPnoUCpw0t9EE7rns-Rm7O0lhEujbRYzsQyIjN3MD_IogRibSpST_p6IdVyTxkiktARnnWKmwJyQbpz6tHw\" alt=\"Welcome email\" width=\"560\" height=\"301\"\/><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.airbnb.com\/\">Airbnb<\/a><\/p>\n\n\n\n<p>Choose a <a href=\"https:\/\/leadsbridge.com\/integrations\/welcome-email\/#finder\">welcome email integration from LeadsBridge\u2019s list<\/a> and check out our <a href=\"https:\/\/leadsbridge.com\/blog\/email-sequence-examples\/\">top email sequence examples<\/a> for some fresh inspiration.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_634674d2b389b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/welcome-email\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo172.png\" alt=\"Welcome Email logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads &amp; Welcome Email instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-2-audience-targeting-\"><strong>2. Audience targeting&nbsp;<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/\">Audience targeting <\/a>can help you <strong>reach the right people with the right message<\/strong>. This is crucial if you want to resonate with potential buyers and kickstart the customer experience in a unique and personalized way.&nbsp;<\/p>\n\n\n\n<p>LeadsBridge\u2019s <a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\">Custom Audiences integrations<\/a> can help B2C businesses like yours <strong>optimize campaigns by targeting and segmenting your audience<\/strong>. Our platform also allows you to collect lead data from various sources and bring it together in one place. Then, you can draw from that information to create Facebook Audiences and segment your email subscribers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-3-generate-reviews-\"><strong>3. Generate reviews<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.qualtrics.com\/blog\/online-review-stats\/\">93% of consumers<\/a> read reviews before they make a purchase\u2013but remembering to ask each customer for a review is time-consuming and not cost-effective. Instead, use marketing automation to automate the review process. You can send well-timed review request emails, add a <a href=\"https:\/\/scanova.io\/blog\/qrbatch\/qr-codes-customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">QR code<\/a> to your emails and link it directly with the feedback form. This will generate more feedback and you can use it to improve business moving forward.<\/p>\n\n\n\n<p>Casper sends an automated email to each customer that encourages them to share their experience.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/lFQp2KhiKjf05692__Lz-MwXnkWzjtXQLAQk_IO_dgGxPt0nDniMu_Z6q_pVQiiFjDGKM-Xqx0b2ZkmM1dhwcgNCDp6MMAwNBaPJmbBSxezHBDl50S4QhBzVoDjxkmeU_5BL2Vh-BJ0JCAsP9Lvz_iue5IKMaZRGMYMwfmjjj00rAuc-70w\" alt=\"review collection campaign\" width=\"566\" height=\"810\"\/><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/casper.com\/\">Casper<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-4-increase-winback-rates-\"><strong>4. Increase winback rates<\/strong><\/h3>\n\n\n\n<p>Consumers can get distracted for a number of reasons\u2013maybe they find a product in a better color, or they\u2019ve got stuck in a wormhole on YouTube. Whatever the reason, you can <strong>use marketing automation to win them back<\/strong>. Take a leaf out of Nordstrom\u2019s book and serve abandoned cart campaigns (or winback campaigns) to get back customers who might have gone elsewhere.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/LPYD13U0YBICNP7j7hSvfu1ZHQkBserHVpzaM6Uw8JOLN2YYxfEwj4VXLEyAPMIYl-H5_8WFYN4VthLt0NakJLDzXKvkbl9YR8jeoSrICdKt0inFHcFzv5KV_SK_HXvurfGCFo6HhJO3aB5WD58o6jPo-UAbbNE28hP_IooDZK09O2ITu7o\" alt=\"increase winback rates\" width=\"585\" height=\"480\"\/><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.nordstrom.com\/\">Nordstrom<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-5-personalize-offers-\"><strong>5. Personalize offers<\/strong><\/h3>\n\n\n\n<p>Every customer\u2019s journey is different, and marketing automation can help hand-hold every customer down their own unique path.&nbsp;<\/p>\n\n\n\n<p>For example, H&amp;M creates offers and solutions based on a shopper\u2019s specific needs and interests\u2013here, they\u2019ve <strong>suggested a relevant product based on the customer\u2019s previous purchase<\/strong>. You can do this too by serving automated personalized product recommendations, useful content, and relevant offers.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ByOTPlOiK1jn8Nt_ZZUO_S7ifdjDKVEIwRqXFOkyerPL6dMaTiGmTrZN-9IclloV9upZlFjWeBYfcnAqIqHH4EQd0ZHbrH57k_7F_GIRGNcxsqPgGGFY1K7Etp_eHPlRTacBWwA8B4-KauhoYQmYpjjW1hs6j4e93s-gigzlrERCAsRuYqs\" alt=\"personalized offers\" width=\"283\" height=\"581\"\/><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.hm.com\/\">H&amp;M<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-6-make-customers-feel-special-\"><strong>6. Make customers feel special&nbsp;<\/strong><\/h3>\n\n\n\n<p>When customers feel special, they\u2019re more likely to come back and recommend you\u2013this is the crux of customer loyalty. Marketing automation can <strong>foster customer loyalty by sending messages <\/strong>to shoppers during life milestones (like on their birthdays) or through reward campaigns, as Pinkberry does.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/icqzPB4k73BmnLSXjeEp1Y8zu-9PC_hd6Qy9dA8-yUZQ_tf3tG01yj-Ph6zCQ1R2sq41FRs8fskE2wGHoHvvoEGi6EVT8PhZjkhl-IQf17zYtjNUT5dZXDsTWETDXaJM3-JS3DbtVSuoVw3ufRtlPE0l4jejeSgmQnX66gNJ3e5vHmfQdbM\" alt=\"personalized messaging\" width=\"469\" height=\"543\"\/><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.pinkberry.com\/\">Pink Berry<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-7-cross-selling-and-upselling-\"><strong>7. Cross-selling and upselling&nbsp;<\/strong><\/h3>\n\n\n\n<p>You can dramatically increase average order value (AOV) and customer lifetime value (CLV) by promoting the right products at the right time. Marketing automation can serve<strong> relevant cross-sells and upsells<\/strong> to the right customers\u2013just take a look at how Crate &amp; Barrel does it.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/IozmT7FEnuKwMHZWjo5vdC13Qfh2OkGDOTLlxyXDRJdG1dzZcn8KcLUVZuhhDnSWYQHMeCoZNvXOGt743ZLj75qFvFSGL72JHMlMQsTlzne4r7VB8girF4vO1FLtgKsy2puxjv1A9EJdh3lfqqRCjw8xxHqUKmWFs3mYOqWHGz0FBI9L-4c\" alt=\"cross selling campaign example\" width=\"541\" height=\"1123\"\/><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.crateandbarrel.com\/\">Crate &amp; Barrel<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-8-online-to-offline-tracking-\"><strong>8. Online to offline tracking<\/strong><\/h3>\n\n\n\n<p>It\u2019s difficult to track customers who learned about your products via the internet but who made their purchases in real-life. Use LeadsBridge\u2019s <a href=\"https:\/\/leadsbridge.com\/conversions-sync\/\">online to offline tracking<\/a> tool to <strong>track conversions that can\u2019t be measured online <\/strong>(like in-store purchases), and combine those signals and data with other insights to get an entire 360-degree view of customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-9-lead-syncing-\"><strong>9. Lead syncing&nbsp;<\/strong><\/h3>\n\n\n\n<p>Facebook Ads are most successful when they\u2019re laser-focused on each customer\u2019s unique wants and needs. <a href=\"https:\/\/leadsbridge.com\/lead-ads-sync-facebook-lead-generation\/\">Sync lead data <\/a>from multiple sources to create powerful, highly-targeted Facebook Ads that continue to convert.&nbsp;<\/p>\n\n\n\n<p>You can use data like past purchases, lead sources, and specific actions taken to <strong>build up a unique picture of each customer<\/strong> and ensure you\u2019re sending them relevant ads.&nbsp;<\/p>\n\n\n\n<p>LeadsBridge\u2019s Lead Sync feature allows you to automatically create retargeting lists based on marketing campaigns and can be used alongside multiple integrations. You can use it in tandem with our <a href=\"https:\/\/leadsbridge.com\/blog\/step-by-step-guide-facebook-lead-generation-ads\/\">Facebook Leads Ads feature<\/a> for better campaign conversion rates and to <strong>collect leads at a lower price<\/strong> as well as with <a href=\"https:\/\/leadsbridge.com\/blog\/google-lead-form-ads\/\">Google Ads Lead Form Extensions<\/a> to create a webhook link between your CRM and the Google lead form campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-b2c-marketing-automation-tools-4-tools-to-try-\"><strong>B2C marketing automation tools: 4 tools to try&nbsp;<\/strong><\/h2>\n\n\n\n<p>Marketing automation becomes considerably easier when you have a suite of powerful tools on your side. Our integrations with <a href=\"https:\/\/leadsbridge.com\/blog\/free-marketing-software-tools\/\">top marketing automation tools<\/a> will help <strong>streamline your efforts and get the best results.<\/strong> There are over 380 different marketing integrations to choose from and we can tailor custom solutions depending on your unique company needs.&nbsp;<\/p>\n\n\n\n<p>Here are our favorite tools.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-1-activecampaign-\"><strong>1. ActiveCampaign&nbsp;<\/strong><\/h3>\n\n\n\n<p>ActiveCampaign is an all-in-one solution that brings together your email marketing, sales, and CRM software in one place. <a href=\"https:\/\/leadsbridge.com\/integrations\/activecampaign\/\">Integrating it with LeadsBridge<\/a> lets you create targeted customer segments and send emails based on previous customer data.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6346768eb389c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Transfer data between Facebook Lead Ads &amp; ActiveCampaign automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_634676b3b389d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data sync between ActiveCampaign &amp; Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63467737b389e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline workflows between ActiveCampaign &amp; Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"14-2-hubspot-\"><strong>2. HubSpot<\/strong><\/h3>\n\n\n\n<p>HubSpot is all about creating an excellent customer experience by connecting all your automation tools in one place. The <a href=\"https:\/\/leadsbridge.com\/integrations\/hubspot\/\">LeadsBridge and HubSpot integration<\/a> makes it easy to segment leads and send personalized emails, as well as create hyper-focused lists for Facebook Ad campaigns.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6346776bb389f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Facebook Lead Ads &amp; HubSpot automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63467781b38a0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Move data between HubSpot &amp; Facebook Conversions API instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"15-3-klaviyo-\"><strong>3. Klaviyo<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/connect-klaviyo-to-facebook\/\">Klaviyo<\/a> helps brands deliver targeted communications across email and SMS. When <a href=\"https:\/\/leadsbridge.com\/integrations\/klaviyo\/\">Klaviyo is integrated with LeadsBridge<\/a>, you can create segmented customer lists and send personalized messages based on previous customer behavior.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6346779fb38a1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between Facebook Lead Ads &amp; Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_634677dbb38a2\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation &amp; Klaviyo automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"16-4-salesforce%C2%AE-\"><strong>4. Salesforce\u00ae<\/strong><\/h3>\n\n\n\n<p>Salesforce\u00ae is the best-known customer relationships platform out there. The <a href=\"https:\/\/leadsbridge.com\/integrations\/salesforce\/\">LeadsBridge and Salesforce\u00ae integration<\/a> lets you transfer hot leads to Facebook Audiences and send timely emails.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_634677f9b38a3\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Facebook Lead Ads &amp; Salesforce\u00ae instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63467850b38a5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly move data between TikTok Lead Generation &amp; Salesforce\u00ae\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6346781fb38a4\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync data between Salesforce\u00ae &amp; Facebook Conversions API in real-time\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"17-start-thinking-about-your-marketing-automation-strategy-\"><strong>Start thinking about your marketing automation strategy<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-for-small-business\/\">Marketing automation<\/a> is a must-have for B2C companies that want to personalize their marketing efforts at scale. There are plenty of ways brands are using <strong>marketing automation for B2C to attract and foster relationships with customers<\/strong>. Take inspiration from these examples and think about how you can apply marketing automation to your business to improve the customer experience and generate more sales.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/marketing-automation\/\"><strong>Check out LeadsBridge\u2019s robust marketing automation integrations<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n<div class=\"lb-banner lb-banner-31671\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/the-complete-guide-to-lead-management\/\" title=\"\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Consumers today crave personalization. They want to feel special, and they only want content that matches their needs. If they don\u2019t get that, there\u2019s a very good chance they\u2019ll go elsewhere. The consumer demands are clear: B2C brands must create personalized messages at scale, but it\u2019s impossible to manually personalize every bit of marketing communication.&nbsp;&nbsp; [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":38455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[88],"tags":[29,92],"industry":[],"class_list":["post-38453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking-and-growth","tag-crm","tag-email-marketing"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/10\/Cover-Blog-12Oct.png","author_info":{"display_name":"Lizzie Davey","author_link":"https:\/\/leadsbridge.com\/blog\/author\/lizzie\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best 8 B2C marketing automation examples - 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