{"id":39865,"date":"2023-01-12T13:10:17","date_gmt":"2023-01-12T13:10:17","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=39865"},"modified":"2023-02-21T14:34:08","modified_gmt":"2023-02-21T14:34:08","slug":"pardot-integration","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/pardot-integration\/","title":{"rendered":"The best Pardot integrations to use in 2023"},"content":{"rendered":"\n<p>Every year, companies are striving to find new and innovative ways to lower costs and increase revenue. With the turning of the calendar, Q1 affords businesses opportunities to jumpstart the new business cycle by <strong>finding creative solutions for stale problems.&nbsp;<\/strong><\/p>\n\n\n\n<p>Oftentimes, this is a chance for companies to look inward to identify deficiencies and mitigate their impact through automation. One of the <strong>key automation tools all businesses use is Salesforce\u2019s Pardot.<\/strong> While Pardot has become as common to businesses as email, are you getting the most out of your Pardot experience?&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-3663eb6a-4ded-414b-a3c5-ab204a583b33\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#0-what-is-pardot->What is Pardot?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#1-leadsbridge-integrations-with-pardot->LeadsBridge integrations with Pardot<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#2-facebook-pardot-integrations->Facebook Pardot integrations<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#3-1-facebook-lead-ads>1. Facebook Lead Ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#4-2-facebook-custom-audiences>2. Facebook Custom Audiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#5-3-facebook-conversions-api>3. Facebook Conversions API<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#6-linkedin-pardot-integrations->LinkedIn Pardot integrations<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#7-1-linkedin-lead-generation-forms>1. LinkedIn Lead Generation Forms<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#8-2-linkedin-matched-audiences>2. LinkedIn Matched Audiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#9-3-linkedin-offline-conversions-api>3. LinkedIn Offline Conversions API<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#10-hubspot-pardot-integration->HubSpot Pardot integration<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#11-zoom-pardot-integration->Zoom Pardot Integration<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/pardot-integration\/#12-final-thoughts->Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>With the help of LeadsBridge, <strong>unlock the endless opportunities via the use of <\/strong><a href=\"https:\/\/leadsbridge.com\/integrations\/pardot\/\"><strong>Pardot integrations<\/strong><\/a><strong> and streamline your business efforts for 2023.<\/strong><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beeb4777da5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"{\"id\":112,\"name\":\"Pardot\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo112.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo112.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo112.png\",\"slug\":\"pardot\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pardot to your favorite app\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-pardot-\"><strong>What is Pardot?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/blog\/2022\/07\/what-is-salesforce-pardot.html\">Pardot<\/a> &#8211;or <a href=\"https:\/\/nebulaconsulting.co.uk\/insights\/marketing-cloud-has-renamed-its-products-including-pardot\/#:~:text=You%20may%20have%20seen%20on,across%20the%20Marketing%20Cloud%20suite.\">Marketing Cloud Account Engagement<\/a> (Salesforce rebranded and renamed Pardot in May 2022)&#8211; is a specific B2B marketing automation tool designed to<strong> better align the marketing and sales departments, increase conversion efficiency, generate more leads, and further cultivate fruitful customer relationships.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/-1pr47kdrW-m9RBIyiUx5jszHMjV4GUxAvv--aomWRHI86kBRNlMjFQfSFuta7NHpnvkajco2h0LN7mNytEfOKHUQk-fwyvh7CIchjsOYy0tdkd5_uOy_R4TObF_E7hNVlnP1RoaRp4ItqG4sfFHHfZqTULHYgpDaCfS21oOZHX034tsGaWtG4U3ZzUZtA\" alt=\"Pardot - Inbound Marketing Platform Comparison\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/cloudanalysts.com\/reasons-why-pardot\/\">CloudAnalysts<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>In an ever-expanding digital world, companies operating at scale have turned to Pardot since 2007 to <strong>cut back on time-consuming tasks and increase synergy across all departments.<\/strong> While Pardot offers value across many features (lead qualification, prospect scoring), companies are primarily using it for <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-automate-your-emails\/\">email marketing automation<\/a>.&nbsp;<\/p>\n\n\n\n<p>Pardot allows you to tailor and personalize large scale email campaigns with customer segmentation and engagement insights. These insights help you <strong>better understand your targeted audience\u2019s journey and optimize the alignment between the marketing and sales funnels.<\/strong> The automated email campaigns can be tracked by key metrics to ensure marketing dollars are never being wasted on underperforming campaign strategies.<\/p>\n\n\n\n<p>The email automation feature is the engine of Pardot, but what makes it one of the most powerful business tools on the market is its ability to integrate with a number of apps to optimally streamline all of your workflows.&nbsp;<\/p>\n\n\n\n<p>Pardot integrations take all of the features of Pardot and maximize their capabilities by connecting and organizing all of your customer acquisition efforts. These integrations keep <strong>advertising aligned with marketing, marketing aligned with sales, and sales aligned with every lead that enters the fold.&nbsp;<\/strong><\/p>\n\n\n\n<p>This is where LeadsBridge steps in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-leadsbridge-integrations-with-pardot-\"><strong>LeadsBridge integrations with Pardot<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/\">LeadsBridge<\/a> offers over<strong> 380 unique integrations<\/strong> to help you get the most out of Pardot. While there is not enough time to address each of them individually, let\u2019s run through a <strong>few of the most powerful and popular Pardot integrations.<\/strong><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beec8177da6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/webhook\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo168.png\" alt=\"{\"id\":168,\"name\":\"Webhook\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo168.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo168.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo168.png\",\"slug\":\"webhook\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect {&#8220;id&#8221;:168,&#8221;name&#8221;:&#8221;Webhook&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo168.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo168.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo168.png&#8221;,&#8221;slug&#8221;:&#8221;webhook&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1} and Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beeccb77da7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beed0977da8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/typeform\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo236.png\" alt=\"Typeform logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Typeform and Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-facebook-pardot-integrations-\"><strong>Facebook Pardot integrations<\/strong><\/h3>\n\n\n\n<p>Is Facebook advertising important? Well, as of October 2022, <a href=\"https:\/\/www.smperth.com\/resources\/facebook\/facebook-statistics\/#:~:text=Facebook%20Advertising%20Statistics,party%20websites%20comes%20from%20Facebook.\">Facebook reported that 2.08 billion people can be reached through advertisements<\/a> on their website. A number that grew on average last year by 15 million quarter-over-quarter. There are roughly <a href=\"https:\/\/www.census.gov\/popclock\/\">7.9 billion people<\/a> on the planet, meaning that <strong>26% of the world\u2019s population can be reached via Facebook ads.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/0erFIyX-rovV4teZVAUTFOKFFYdAsJ4ADNkyKEGF_hj5WXNqgqlGWpdLpE8LtBtRH0tKeZUiv2FCsizkPia7b4sS5cJPfthnXM7_tX7TQMHWPFFEFIRivzuI8kRUpWuRisVMYHe8KBK8NWjlPnbsfunuJwR3ZL4vN6cruwXbRWE1dM9X4zZhZ6Fpo8OsPQ\" alt=\"Facebook ads management\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/blog.deasra.in\/facebook-ads-management\/\">Deasra<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>So yes, Facebook advertising is imperative to any business\u2019s growth and is increasingly affordable. According to <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6128\/the-ultimate-list-100-facebook-statistics-infographics.aspx\">HubSpot<\/a>, <strong>Facebook offers the highest potential ROI <\/strong>of any social media advertising campaign and with the available Pardot integrations, capitalizing on this massive B2C market is more efficient and profitable than ever before.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-1-facebook-lead-ads\">1. Facebook Lead Ads<\/h4>\n\n\n\n<p>Powered by LeadsBridge, you can now streamline your Facebook lead ads campaign with Pardot and simultaneously align all departments. The <a href=\"https:\/\/leadsbridge.com\/blog\/step-by-step-guide-facebook-lead-generation-ads\/\"><strong>Facebook lead ads<\/strong><\/a><strong> Pardot integration allows leads to come<\/strong><strong> straight to Pardot and directly into a marketing campaign<\/strong>. Or if the leads fit into certain predetermined parameters, they go straight to your sales team as an MQL. These connections are <strong>processed in real-time<\/strong> and can greatly <strong>increase your company\u2019s speed to lead and conversion rate.&nbsp;<\/strong><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beed7c77da9\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads and Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"4-2-facebook-custom-audiences\">2. Facebook Custom Audiences<\/h4>\n\n\n\n<p>For the leads that are not MQL\u2019s, LeadsBridge\u2019s Custom Audience integration has you covered. With the Pardot <a href=\"https:\/\/leadsbridge.com\/blog\/a-step-by-step-guide-to-facebook-custom-audiences\/\">Facebook Custom Audience<\/a> integration, leads can be <strong>included in a <\/strong><a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\"><strong>retargeting campaign<\/strong><\/a>, or can be excluded at any stage of the funnel while always maintaining GDPR and TCPA compliance.<\/p>\n\n\n\n<p>Furthermore, LeadsBridge can also help you create a <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-use-facebook-lookalike-audiences\/\">lookalike audience<\/a>, which allows you to <strong>target users that have similar characteristics<\/strong> to your existing customers and followers. This integration allows you to continuously build a target audience and<strong> identify key buyer characteristics<\/strong> that you may have not been privy to before.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beede077daa\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pardot\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pardot and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"5-3-facebook-conversions-api\">3. Facebook Conversions API<\/h4>\n\n\n\n<p>If you desire a more advanced integration, LeadsBridge\u2019s <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-conversions-api\/#11-benefits-of-facebook-capi\">Facebook Conversions API <\/a>is one of the most advanced on the market.&nbsp;<\/p>\n\n\n\n<p>The Facebook Conversions API is a<strong> Meta-approved<\/strong> app for API management and maintenance, that is designed to help businesses maintain data privacy, while delivering personalized advertising experiences to customers and audiences. The entire process is done without having to rely on browser-based tools like <a href=\"https:\/\/leadsbridge.com\/blog\/cookieless-future\/\">cookies<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ZyH_IwZq3Q0lcMnHuBlr-U9msksy850YGgk7rxHzoHRN2edTQ-DaVsLdRlImGeHU1kswVsuwSJW5f5ZJqfsDBlhmerzcJGxh9zZ9B4mzmQdCWy6ymDhk-286948ezWo98WKWmH0KphL45KYAMYMYF8szV9GxJR5em_Hkcw0L7qlei79yCl2kOr9xDpETpg\" alt=\"Facebook Conversions API\"\/><\/figure>\n<\/div>\n\n\n<p>Coupled with Pardot, this API can allow you to securely send more comprehensive consumer data to Facebook to enable the algorithm to work better, and <strong>increase the correlation between advertising and the result.<\/strong><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beee2577dab\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pardot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pardot and Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Facebook Pardot integrations allow you to capitalize on the biggest B2C market in the world, while promoting optimal synergy throughout your business. However, the <a href=\"https:\/\/leadsbridge.com\/blog\/pardot-linkedin-connector\/\">B2B LinkedIn market should also be integrated with Pardot<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-linkedin-pardot-integrations-\"><strong>LinkedIn Pardot integrations<\/strong><\/h3>\n\n\n\n<p>LinkedIn advertising is more expensive than Facebook, but because LinkedIn is the <a href=\"https:\/\/www.insiderintelligence.com\/content\/facebook-ranks-last-in-digital-trust-among-users\">most trusted <\/a>social media website \u2013<a href=\"https:\/\/about.linkedin.com\/#:~:text=875%20million%20members%20in%20more,member%20of%20the%20global%20workforce.&amp;text=The%20mission%20of%20LinkedIn%20is,them%20more%20productive%20and%20successful.\">currently at 875 million members and counting<\/a>\u2013 it must be included in your B2B marketing campaign strategies and driven through Pardot.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7-1-linkedin-lead-generation-forms\">1. LinkedIn Lead Generation Forms<\/h4>\n\n\n\n<p>The LeadsBridge<a href=\"https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/\"> LinkedIn Lead Generation Forms<\/a> integration is a tool to help marketers add a pre-filled form in their ads. These forms are populated with users\u2019 info from their LinkedIn profiles and replace the manual filling of forms with a single-click function.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/xdgcil03C3Z9JFVreb7WFKndhcpCp2ZRdyMDStlXUiGWziEis0EOITJgfaPSBhaCUPp5mCrzvXnWdAa8vHVWvERRot0XmISej4g15F0DRuDFPiB6BXvcCg1dF3couDAyAlh1uYVZauStqWRvgbn4_vg0BjmcZMmoeZI7gFUjoH-Lr7nX-W0ol5t2SNtrrg\" alt=\"LinkedIn Lead Gen Forms\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/introducing-linkedin-lead-gen-forms-an-easy-way-to-collect-quality-leads\">LinkedIn<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>LinkedIn Lead Generation Forms lower the lead\u2019s barriers to CRM entry and in a few clicks, the potential lead can be uploaded into Pardot, and in real-time, distributed to Sales as an MQL. But why stop there?<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beeeed77dac\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"8-2-linkedin-matched-audiences\">2. LinkedIn Matched Audiences<\/h4>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-matched-audiences\/\">LinkedIn Matched Audiences <\/a>&nbsp;integration allows you to build audiences, upload a list of companies or contacts you want to target or retarget, integrate contacts from a third-party system, and create lookalike audiences.&nbsp;<\/p>\n\n\n\n<p>Similar to the Facebook Custom Audiences integration, Matched Audiences allows you to reach your audience with maximum efficiency by narrowing your marketing efforts on the audiences who are likely to convert.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beef3077dad\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pardot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pardot and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"9-3-linkedin-offline-conversions-api\">3. LinkedIn Offline Conversions API<\/h4>\n\n\n\n<p>The <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-offline-conversions\/\">LinkedIn Offline Conversions API<\/a> allows advertisers to understand campaign effectiveness using offline performance data, like in-person transactions or product demos. This conversion tracking practice allows marketers to better understand their LinkedIn marketing campaign effectiveness, increase the accuracy of future campaigns, and optimize ad spend.<\/p>\n\n\n\n<p>With Pardot, this information can be streamlined, organized, and distributed throughout your company in real-time to increase lead conversions and ensure continued lead nurturing.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63beef8777dae\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-offline-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"{\"id\":112,\"name\":\"Pardot\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo112.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo112.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo112.png\",\"slug\":\"pardot\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"{\"id\":420,\"name\":\"LinkedIn Lead Gen Forms\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo420.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo420.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo420.png\",\"slug\":\"linkedin-lead-gen-forms\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect with LinkedIn Offline Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try Now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>While Facebook and LinkedIn are the two most popular Pardot integrations, LeadsBridge also offers beneficial integrations through HubSpot and Zoom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-hubspot-pardot-integration-\"><strong>HubSpot Pardot integration<\/strong><\/h3>\n\n\n\n<p>The HubSpot Pardot integration only applies to big companies that want to keep two email campaigns running at the same time.&nbsp;<\/p>\n\n\n\n<p>Marketing uses HubSpot for broad email campaigns, while the sales department will use Pardot for specific customers or MQL&#8217;s. Integrating the two will allow your business to service both CRM\u2019s simultaneously and prevent any leads or potential customers from slipping through the cracks.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63bef06277daf\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pardot\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pardot and HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"11-zoom-pardot-integration-\"><strong>Zoom Pardot Integration<\/strong><\/h3>\n\n\n\n<p>The Zoom Pardot integration is useful for webinars to keep track of who registered and attended. This information can be sent to Pardot and organized for immediate follow-ups or future campaigns.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63bef0c477db0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pardot\/zoom-webinar\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo280.png\" alt=\"Zoom Webinar logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pardot and Zoom Webinar\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"12-final-thoughts-\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>Pardot is marketing automation that better aligns the marketing and sales departments, increases conversion efficiency, generates more leads, and further cultivates customer relationships.<\/p>\n\n\n\n<p>By pairing the benefits of Pardot with the custom LeadsBridge integrations, you can maximize your marketing reach, streamline all of your campaigns, and synergize your entire company.<\/p>\n\n\n\n<p>Unlock all of the possible Pardot integration benefits with the help of LeadsBridge and make a splash in 2023.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/pardot\/\">Check out all the possible Pardot integrations here.<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-31671\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/the-complete-guide-to-lead-management\/\" title=\"\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Every year, companies are striving to find new and innovative ways to lower costs and increase revenue. With the turning of the calendar, Q1 affords businesses opportunities to jumpstart the new business cycle by finding creative solutions for stale problems.&nbsp; Oftentimes, this is a chance for companies to look inward to identify deficiencies and mitigate [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":39866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[42],"tags":[29],"industry":[],"class_list":["post-39865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools-review","tag-crm"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/01\/pardotCover-Blog-12Jan.png","author_info":{"display_name":"Andrew Bailey","author_link":"https:\/\/leadsbridge.com\/blog\/author\/andrew-bailey\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The best Pardot integrations to use in 2023 - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Pardot is one of the key automation tools all businesses use. Get the most out of your Pardot experience with the best Pardot integrations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/pardot-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best Pardot integrations to use in 2023 - LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"Pardot is one of the key automation tools all businesses use. 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