{"id":40360,"date":"2023-02-08T10:24:37","date_gmt":"2023-02-08T10:24:37","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=40360"},"modified":"2025-05-13T14:27:32","modified_gmt":"2025-05-13T14:27:32","slug":"b2b-marketing-automation","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/","title":{"rendered":"B2B marketing automation: What it is &#038; the best software"},"content":{"rendered":"\n<p>There are only so many hours in a day\u2014how can you nurture more leads and increase productivity simultaneously without drastically growing your team?<\/p>\n\n\n\n<p>The answer: B2B marketing automation.&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-bbc42f20-1446-4387-81ae-3d516edc71ed\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#0-what-is-b2b-marketing-automation->What is B2B marketing automation?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#1-the-benefits-of-marketing-automation-for-b2b->The benefits of marketing automation for B2B&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#2-8-b2b-marketing-automation-strategies->8 B2B marketing automation strategies&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#3-1-email-outreach->1. Email outreach<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#4-2-lead-tracking->2. Lead tracking&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#5-3-lead-nurturing->3. Lead nurturing&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#6-4-linkedin-outreach->4. LinkedIn outreach&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#7-5-ad-campaigns->5. Ad campaigns&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#8-6-social-media-campaigns->6. Social media campaigns&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#9-7-audience-segmentation->7. Audience segmentation&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#10-8-collect-reviews-and-feedback->8. Collect reviews and feedback&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#11-top-6-best-b2b-marketing-automation-software->Top 6 best B2B marketing automation software&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#12-1-hubspot->1. HubSpot<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#13-2-marketo->2. Marketo&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#14-3-activecampaign->3. ActiveCampaign&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#15-4-zoho-crm->4. Zoho CRM&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#16-5-klaviyo->5. Klaviyo<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#17-6-intercom->6. Intercom&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#18-4-b2b-marketing-automation-examples->4 B2B marketing automation examples<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#19-1-create-email-sequences-to-warm-up-new-leads->1. Create email sequences to warm up new leads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#20-2-use-data-from-your-crm-to-create-powerful-ad-campaigns->2. Use data from your CRM to create powerful ad campaigns<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#21-3-segment-customers-to-personalize-outreach->3. Segment customers to personalize outreach<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#22-4-generate-leads-from-your-top-social-media-platforms->4. Generate leads from your top social media platforms<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#23-how-leadsbridge-levels-up-your-marketing-automation-efforts->How LeadsBridge levels up your marketing automation efforts&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/b2b-marketing-automation\/#24-get-started-on-your-b2b-marketing-automation-strategy-today->Get started on your B2B marketing automation strategy today<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>Using tools to take over tedious, manual tasks helps you streamline and automate your marketing activities, free up team time, and speed up lead generation.&nbsp;<\/p>\n\n\n<div class=\"lb-banner lb-banner-37658\">\n    <a href=\"https:\/\/leadsbridge.com\/demo\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-b2b-marketing-automation-\"><strong>What is B2B marketing automation?&nbsp;<\/strong><\/h2>\n\n\n\n<p>B2B marketing automation uses software to automate marketing activities for businesses that target other businesses (unlike <a href=\"https:\/\/leadsbridge.com\/blog\/b2c-marketing-automation\/\">B2C marketing automation<\/a>, which is made for businesses targeting consumers).&nbsp;<\/p>\n\n\n\n<p>This might include automating <a href=\"https:\/\/leadsbridge.com\/blog\/email-sequence-examples\/#0-what-is-an-email-sequence-\">email sequences<\/a> to go out to subscribers when they take specific actions, automatically optimizing your ad campaigns, or segmenting your audience. This way, you can send personalized communications that increase both your marketing campaign\u2019s relevance and user experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-the-benefits-of-marketing-automation-for-b2b-\"><strong>The benefits of marketing automation for B2B&nbsp;<\/strong><\/h2>\n\n\n\n<p>Winning back a couple of hours every day sounds nice, doesn\u2019t it? But that\u2019s not the only <a href=\"https:\/\/leadsbridge.com\/blog\/best-marketing-automation-for-startups\/\">benefit of marketing automation<\/a>. Imagine having all your daily tasks chugging away in the background while you get on with activities that move the needle\u2014<em>that\u2019s <\/em>the power of automation.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate high-quality leads:<\/strong> Get a better understanding of the people who are most likely to buy from you and <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">target qualified leads<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Reduce human error: <\/strong>Automation eliminates the inevitable risk of someone entering a number wrong or reading an analytics chart incorrectly.&nbsp;<\/li>\n\n\n\n<li><strong>Improve marketing team\u2019s efficiency: <\/strong>Automating repetitive tasks helps your team save time and focus on activities that get results.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Nurture leads who aren\u2019t yet ready to buy:<\/strong> Warm up new leads with automated sequences and personalized communications on autopilot.\u00a0Using a mix of email and <a href=\"https:\/\/www.heyreach.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn outreach automation<\/a> to keep the conversation going until they\u2019re ready to take the next step.<\/li>\n\n\n\n<li><strong>Make better business decisions: <\/strong>Use accurate data to inform future decisions about who to target and what activities to focus on.&nbsp;<\/li>\n\n\n\n<li><strong>Understand your customers: <\/strong>Get a deeper understanding of who your best customers are and what makes them tick so you can create content that resonates with them.&nbsp;<\/li>\n\n\n\n<li><strong>Personalize the customer journey: <\/strong>Create unique experiences for each individual customer to increase retention rates and secure long-term loyalty.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Bring marketing and sales teams together: <\/strong><a href=\"https:\/\/leadsbridge.com\/blog\/data-orchestration\/\">Diffuse potential silos<\/a> by encouraging seamless collaboration between different departments with a central source of truth.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-8-b2b-marketing-automation-strategies-\"><strong>8 B2B marketing automation strategies<\/strong>&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-1-email-outreach-\"><strong>1. Email outreach<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/kbaweb.com.au\/blog\/the-ultimate-beginners-guide-to-backlinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outreach<\/a> can take up a huge chunk of your time. Your team has to identify potential prospects, research their pain points, and reach out with a personalized pitch. But, with automation, you can collect and curate a list of leads and create unique pitches in just a few clicks. Even better, this can all take place behind the scenes, with just a light human touch to make sure it\u2019s all ticking over nicely.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-2-lead-tracking-\"><strong>2. Lead tracking&nbsp;<\/strong><\/h3>\n\n\n\n<p>Automation can ensure contact information is synced across platforms to create a single source of truth. Every new piece of data about a customer is automatically added to your CRM, where they can be added to a segment, given a lead score, or entered into a nurturing sequence.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-3-lead-nurturing-\"><strong>3. Lead nurturing&nbsp;<\/strong><\/h3>\n\n\n\n<p>Automatically send <a href=\"https:\/\/leadsbridge.com\/blog\/email-nurturing-for-businesses\/\">nurturing email sequences<\/a> to new leads and existing customers to keep them warm. LeadsBridge <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/email-marketing\/\">integrates with top email marketing tools<\/a> like ActiveCampaign and Klaviyo and uses information from your CRM to segment and send the right emails to the right people at the right time.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"687\" height=\"774\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/mouseflow-landing-page.jpg\" alt=\"mouseflow landing page\" class=\"wp-image-40368\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/mouseflow-landing-page.jpg 687w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/mouseflow-landing-page-266x300.jpg 266w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/mouseflow.com\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"6-4-linkedin-outreach-\"><strong>4. LinkedIn outreach&nbsp;<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.linkedhelper.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scouring LinkedIn for potential leads<\/a> can be a huge time-suck. By automating the process, you can send connection requests, personalized pitches, and follow-ups on autopilot while you work on other parts of the business.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0a14e5088\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms &amp; Pardot instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0a40e5089\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically sync data between LinkedIn Lead Gen Forms &amp; ActiveCampaign\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0a71e508a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/keap\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo73.png\" alt=\"Keap logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline lead data transfer between LinkedIn Lead Gen Forms &amp; Keap\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"7-5-ad-campaigns-\"><strong>5. Ad campaigns&nbsp;<\/strong><\/h3>\n\n\n\n<p>Automation tools can take the data you have about your customers in your CRM and create lookalike ad audiences or retargeting ad campaigns. This makes sure you\u2019re reaching people who match your target personas and are therefore more likely to convert. <a href=\"https:\/\/leadsbridge.com\/lead-ads-sync-facebook-lead-generation\/\">LeadsBridge integrations with Facebook<\/a> can help you sync your Facebook leads with other marketing tools for a seamless cross-channel experience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-6-social-media-campaigns-\"><strong>6. Social media campaigns&nbsp;<\/strong><\/h3>\n\n\n\n<p>Managing multiple social media channels at once can be a headache\u2014did you remember to post that update on Facebook? What about your latest blog\u2013did you share that on Instagram <em>and <\/em>TikTok? Social media automation can reduce the manual labor (and headaches) involved in managing your accounts by automating post scheduling and handling basic customer support on your social channels.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/social-media-trend\/\">Find out more about the latest social media trends you can use for your advertising here.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-7-audience-segmentation-\"><strong>7. Audience segmentation&nbsp;<\/strong><\/h3>\n\n\n\n<p>Automating audience segmentation means you can group like-minded customers and send relevant meaningful content. Giving people the exact information they need based on their unique struggles and pain points can dramatically improve conversion rates.&nbsp;<\/p>\n\n\n\n<p>Want to improve your audience segments? <a href=\"https:\/\/leadsbridge.com\/blog\/behavioral-marketing\/\">Here&#8217;s how to integrate behavioral marketing into your marketing mix.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-8-collect-reviews-and-feedback-\"><strong>8. Collect reviews and feedback&nbsp;<\/strong><\/h3>\n\n\n\n<p>Reviews are an integral part of the sales cycle\u2014they provide social proof and reassurance to potential customers. You can automate the review collection process to send out requests when a customer takes a certain action and build up your library of reviews on autopilot. Some tools even automatically populate your website and social channels with the latest reviews.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-top-6-best-b2b-marketing-automation-software-\"><strong>Top 6 best B2B marketing automation software&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-1-hubspot-\"><strong>1. HubSpot<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/hubspot-landing-page-1024x541.jpg\" alt=\"hubspot landing page\" class=\"wp-image-40373\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/hubspot-landing-page-1024x541.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/hubspot-landing-page-300x159.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/hubspot-landing-page-768x406.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/hubspot-landing-page-1536x812.jpg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/hubspot-landing-page.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.hubspot.com\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>HubSpot is a powerful CRM that provides all the software and integrations a business needs to connect up its marketing, sales, and customer services activities and, ultimately, grow and scale. <a href=\"https:\/\/leadsbridge.com\/integrations\/hubspot\/\">Integrating HubSpot<\/a> with your favorite marketing tools through LeadsBridge helps fill the gap between your lead generation channels and your marketing and sales activities.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0b48e508d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"{\"id\":70,\"name\":\"HubSpot\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo70.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo70.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo70.png\",\"slug\":\"hubspot\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite marketing tools with HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0a9fe508b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect Facebook Lead Ads &amp; HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0b26e508c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly sync data between HubSpot &amp; Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/what-does-hubspot-integrate-with\/\">What else does HubSpot integrate with? Learn more here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-2-marketo-\"><strong>2. Marketo&nbsp;<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/marketo-landing-page-1024x454.jpg\" alt=\"marketo landing page\" class=\"wp-image-40374\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/marketo-landing-page-1024x454.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/marketo-landing-page-300x133.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/marketo-landing-page-768x341.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/marketo-landing-page-1536x682.jpg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/marketo-landing-page.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.adobe.com\/products\/marketo\/adobe-marketo.html\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Marketo is one of the best-known <a href=\"https:\/\/leadsbridge.com\/blog\/enterprise-marketing-automation-platforms\/\">marketing automation platforms<\/a> and creates a central hub for your marketing activities. By <a href=\"https:\/\/leadsbridge.com\/integrations\/marketo\/\">integrating it via LeadsBridge<\/a>, you can segment customers, send timely messages, and sync leads generated from your ad campaigns.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0c05e5090\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/marketo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo91.png\" alt=\"{\"id\":91,\"name\":\"Marketo\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo91.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo91.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo91.png\",\"slug\":\"marketo\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations with Marketo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0bd4e508f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/marketo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo91.png\" alt=\"Marketo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Google Ads lead form extensions &amp; Marketo instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0bafe508e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/marketo\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo91.png\" alt=\"Marketo logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between Marketo &amp; Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"14-3-activecampaign-\"><strong>3. ActiveCampaign&nbsp;<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/activecampaign-landing-page-1024x521.jpg\" alt=\"activecampaign landing page\" class=\"wp-image-40379\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/activecampaign-landing-page-1024x521.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/activecampaign-landing-page-300x153.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/activecampaign-landing-page-768x391.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/activecampaign-landing-page-1536x781.jpg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/activecampaign-landing-page.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.activecampaign.com\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>ActiveCampaign is a comprehensive email marketing platform that makes it easy to create automated follow-up sequences to nurture leads and clients. <a href=\"https:\/\/leadsbridge.com\/integrations\/activecampaign\/\">LeadsBridge\u2019s integrations for ActiveCampaign <\/a>enable you to automatically connect up your CRM, <a href=\"https:\/\/leadsbridge.com\/documentation\/facebook-lead-ads\/activecampaign\">sync leads data from Facebook<\/a>, and segment target customers.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0cf8e5094\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"{\"id\":1,\"name\":\"ActiveCampaign\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1.png\",\"slug\":\"activecampaign\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Discover all the possible integrations for ActiveCampaign\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0c84e5092\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically sync data between ActiveCampaign &amp; Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0c62e5091\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate ActiveCampaign &amp; Facebook Conversions API automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"15-4-zoho-crm-\"><strong>4. Zoho CRM&nbsp;<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/zoho-landing-page-1024x500.jpg\" alt=\"zoho landing page\" class=\"wp-image-40381\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/zoho-landing-page-1024x500.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/zoho-landing-page-300x146.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/zoho-landing-page-768x375.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/zoho-landing-page-1536x750.jpg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/zoho-landing-page.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.zoho.com\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Zoho CRM is a multi-channel software solution that helps you bring together your sales, marketing, and customer support efforts in one place. <a href=\"https:\/\/leadsbridge.com\/integrations\/zoho-crm\/\">Integrating Zoho CRM with the rest of your marketing stack<\/a> via LeadsBridge automates multiple lead data management processes: It allows you to automatically sync contact information from various different channels, send personalized email sequences, and collect warm leads from ad campaigns.&nbsp;<a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/marketing-automation\/\"><\/a><\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0d29e5095\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"{\"id\":810,\"name\":\"Zoho CRM\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo810.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo810.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo810.png\",\"slug\":\"zoho-crm\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build your favorite integrations with Zoho CRM\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0d83e5096\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect Facebook Lead Ads &amp; Zoho CRM\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0d90e5097\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between Zoho CRM &amp; Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"16-5-klaviyo-\"><strong>5. Klaviyo<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Klaviyo-landing-page-1024x557.jpg\" alt=\"Klaviyo landing page\" class=\"wp-image-40383\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Klaviyo-landing-page-1024x557.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Klaviyo-landing-page-300x163.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Klaviyo-landing-page-768x418.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Klaviyo-landing-page-1536x835.jpg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Klaviyo-landing-page.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.klaviyo.com\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Klaviyo is another email marketing platform that uses powerful automation capabilities to segment subscribers, send out trigger-based email sequences, and convert more customers. <a href=\"https:\/\/leadsbridge.com\/integrations\/klaviyo\/\">Integrating Klaviyo with your advertising and marketing platforms<\/a> via LeadsBridge allows you to streamline your contacts data sync to and from your CRM, and leverage this data to learn more about your customers.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0dafe5098\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"{\"id\":76,\"name\":\"Klaviyo\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo76.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo76.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo76.png\",\"slug\":\"klaviyo\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your marketing with Zoho CRM integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0de3e5099\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline data transfer between Facebook Lead Ads &amp; Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0dffe509a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation &amp; Klaviyo automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"17-6-intercom-\"><strong>6. Intercom&nbsp;<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/intercom-landing-page-1024x511.jpg\" alt=\"intercom landing page\" class=\"wp-image-40389\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/intercom-landing-page-1024x511.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/intercom-landing-page-300x150.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/intercom-landing-page-768x383.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/intercom-landing-page-1536x766.jpg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/intercom-landing-page.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.intercom.com\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Intercom is an automated customer support tool that lets businesses connect with their customers in real time and automate responses to frequently asked questions. <a href=\"https:\/\/leadsbridge.com\/integrations\/intercom\/\">The LeadsBridge\u2019s integrations for Intercom<\/a> help create automated data bridges to automatically manage user data with your CRM to get a big-picture view of each customer.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0e67e509b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/intercom\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo75.png\" alt=\"{\"id\":75,\"name\":\"Intercom\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo75.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo75.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo75.png\",\"slug\":\"intercom\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your lead data management with Intercom integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0ebbe509c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/intercom\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo75.png\" alt=\"Intercom logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically integrate Facebook Lead Ads &amp; Intercom\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63dd0f1ce509d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/intercom\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo75.png\" alt=\"Intercom logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly sync your lead data between ActiveCampaign &amp; Intercom\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"18-4-b2b-marketing-automation-examples-\"><strong>4 B2B marketing automation examples<\/strong><\/h2>\n\n\n\n<p>Wondering where to start? Here are some ways you can start implementing B2B <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">marketing automation in your strategy<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-1-create-email-sequences-to-warm-up-new-leads-\"><strong>1. Create email sequences to warm up new leads<\/strong><\/h3>\n\n\n\n<p>Nurtured leads have a <a href=\"https:\/\/www.salesmate.io\/blog\/lead-nurturing-statistics\/#:~:text=Nurtured%20leads%20have%20a%2023%25%20shorter%20sales%20cycle.\">23% shorter sales cycle<\/a> and make <a href=\"https:\/\/databox.com\/lead-nurturing-strategy#:~:text=Nurtured%20leads%20make%2047%25%20more%20purchases%20than%20non%2Dnurtured%20leads\">47% more purchases<\/a> than non-nurtured leads. But it\u2019s not time-effective to manually write out nurture sequences. Marketing automation for B2B tackles this by personalizing nurture sequences based on information gathered from your CRM or ad campaigns and sending them automatically to new leads.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-2-use-data-from-your-crm-to-create-powerful-ad-campaigns-\"><strong>2. Use data from your CRM to create powerful ad campaigns<\/strong><\/h3>\n\n\n\n<p>Instead of throwing spaghetti at the wall and seeing what sticks, B2B marketing automation can take useful customer data from your CRM and use it to populate the target audience information in your ad campaigns. It can do this by creating <a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\">lookalike audiences<\/a> or retargeting people who have already interacted with your brand in some way.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"21-3-segment-customers-to-personalize-outreach-\"><strong>3. Segment customers to personalize outreach<\/strong><\/h3>\n\n\n\n<p>Segmentation makes companies <a href=\"https:\/\/blog.salesmanago.com\/marketing-and-business\/top-10-mind-blowing-statistics-about-hyper-segmentation-you-have-to-know-in-2021\/\">130% more likely to understand their customers\u2019 motivations<\/a> and 60% more likely to understand their concerns. B2B marketing automation can segment customers based on actions they\u2019ve taken, purchases they\u2019ve made, and other defining factors to ensure the messages you send out are personalized to their unique wants and needs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"22-4-generate-leads-from-your-top-social-media-platforms-\"><strong>4. Generate leads from your top social media platforms<\/strong><\/h3>\n\n\n\n<p>Social media is a great way to attract new leads\u2014but it can be time-consuming to add new prospects to your CRM every time they connect with you on Facebook or LinkedIn. <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-for-small-business\/\">B2B marketing automation makes this process much easier<\/a> by identifying potential leads on your social channels and automatically adding their details to your CRM.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"23-how-leadsbridge-levels-up-your-marketing-automation-efforts-\"><strong>How LeadsBridge levels up your marketing automation efforts&nbsp;<\/strong><\/h2>\n\n\n\n<p>When you have multiple different platforms to manage, such as email marketing, social media, CRMs, outreach, and ad campaigns, it can be tricky trying to figure out where to start or how you can bring them all together in one place. LeadsBridge integrates with hundreds of <a href=\"https:\/\/leadsbridge.com\/blog\/b2b-marketing-tools\/#20-leadsbridge\">marketing tools<\/a> so that you can pull data and communications about each customer into one place.&nbsp;<\/p>\n\n\n\n<p>It helps sync up <em>all <\/em>your marketing data to create an interconnected ecosystem\u2013for example, you can connect your <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/email-marketing\/\">email marketing platform <\/a>to your CRM, then connect your CRM platform to your ad campaigns, then connect your ad campaigns to your email marketing platforms, and so on.&nbsp;<\/p>\n\n\n\n<p>By creating a tight loop of activities that work seamlessly behind the scenes, you can make sure that all these systems are aligned to increase productivity and data consistency.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"24-get-started-on-your-b2b-marketing-automation-strategy-today-\"><strong>Get started on your B2B marketing automation strategy today<\/strong><\/h2>\n\n\n\n<p>B2B marketing automation can change the way you do business, nurture more leads, and create happier customers. Powerful integrations make it easy to connect the tools you use to create a marketing ecosystem that\u2019s best for your business and customers.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/solutions\/\">Discover all our industry-focused solutions and the best integrations LeadsBridge has to offer for your business.<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-31671\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/the-complete-guide-to-lead-management\/\" title=\"\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-vertical-07.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/09\/Ebook-cta-06.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There are only so many hours in a day\u2014how can you nurture more leads and increase productivity simultaneously without drastically growing your team? The answer: B2B marketing automation.&nbsp; Using tools to take over tedious, manual tasks helps you streamline and automate your marketing activities, free up team time, and speed up lead generation.&nbsp; What is [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":40398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[88],"tags":[33,29,92],"industry":[],"class_list":["post-40360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking-and-growth","tag-b2b","tag-crm","tag-email-marketing"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/02\/Cover-Blog-08Feb.png","author_info":{"display_name":"Lizzie Davey","author_link":"https:\/\/leadsbridge.com\/blog\/author\/lizzie\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B marketing automation: What it is &amp; 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