{"id":41178,"date":"2023-03-13T10:27:25","date_gmt":"2023-03-13T10:27:25","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=41178"},"modified":"2024-08-14T20:51:10","modified_gmt":"2024-08-14T20:51:10","slug":"first-party-vs-third-party-cookies","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/","title":{"rendered":"First-party vs. third-party cookies: The difference explained"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">New privacy laws and regulations are making it increasingly difficult for brands to collect relevant data from their customers. <a href=\"https:\/\/www.nytimes.com\/2021\/09\/16\/technology\/digital-privacy.html\">Apple and Google now need permission from users to collect third-party data<\/a>, and it\u2019s no surprise that a lot of people are choosing to \u201creject\u201d the offer. Because of this, more companies are turning to first-party cookies to gather insights about their customers and provide a better, more personalized experience.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-62465213-9074-4f8f-83bf-d1f37cfe8dcf\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#0-first-party-vs-third-party-cookies-what%E2%80%99s-the-difference->First-party vs. third-party cookies: What\u2019s the difference?&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#1-what-are-first-party-cookies->What are first-party cookies?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#2-the-benefits-of-first-party-cookies->The benefits of first-party cookies<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#3-examples-of-first-party-cookies->Examples of first-party cookies<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#4-what-are-third-party-cookies->What are third-party cookies?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#5-examples-of-third-party-cookies->Examples of third-party cookies&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#6-so-what-are-the-key-differences->So what are the key differences?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#7-what-about-second-party-cookies->What about second-party cookies?&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#8-how-browsers-treat-first-party-cookies-vs-third-party-cookies->How browsers treat first-party cookies vs. third-party cookies&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#9-the-future-of-first-party-cookies-amp-third-party-cookies->The future of first-party cookies &amp; third-party cookies&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#10-how-to-re-evaluate-your-strategy->How to re-evaluate your strategy&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/#11-how-leadsbridge-can-track-offline-amp-online-conversions-without-third-party-cookies->How LeadsBridge can track offline &amp; online conversions without third-party cookies<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">But what are first-party cookies and how are they different from third-party cookies? Don\u2019t worry, we\u2019ve got you covered\u2014we\u2019re going to explain the key differences and discuss what the future looks like for data collection.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to a deep dive into the cookie types and usage, we&#8217;ll discuss automated solutions to help you stay compliant with privacy regulations while creating a robust, interconnected system. To discover more, you can <a href=\"https:\/\/leadsbridge.com\/demo\/\">schedule a demo.<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-37658\">\n    <a href=\"https:\/\/leadsbridge.com\/demo\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-first-party-vs-third-party-cookies-what%E2%80%99s-the-difference-\"><strong>First-party vs. third-party cookies: What\u2019s the difference?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve probably seen the terms <a href=\"https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/\">first-party cookies and third-party cookies<\/a> thrown around a lot recently, and that\u2019s because there are new laws that have changed the way businesses can use cookies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-what-are-first-party-cookies-\"><strong>What are first-party cookies?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First-party cookies allow companies to collect analytics information from users that are actively browsing their websites. This is usually information like login details, pages visited, form submissions and signups\u2014anything that requires a user to take action on a site or that asks them to submit information about themselves.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-the-benefits-of-first-party-cookies-\"><strong>The benefits of first-party cookies<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Store information: <\/strong>Brands and websites can store submitted user information to make the process smoother the next time a customer visits. For example, they can store login information so users can log in with just one click.&nbsp;<\/li>\n\n\n\n<li><strong>Provide a personalized experience: <\/strong>The information a user submits during their time on a website can be used to <a href=\"https:\/\/leadsbridge.com\/blog\/cookieless-future\/\">personalize future journeys<\/a>\u2014for example, if a user has already submitted a form, they won\u2019t be asked again.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/activeprospect.com\/blog\/what-is-consent-based-marketing\/\"><strong>Get explicit permission<\/strong><\/a><strong>: <\/strong>First-party cookies require direct permission from a user. Once you have this permission, you can decide which information you want to collect based on what\u2019s most important to you.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-examples-of-first-party-cookies-\"><strong>Examples of first-party cookies<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, so what exactly does a first-party cookie look like? We\u2019ve already established that they collect information from actions a website visitor has taken, so this can translate into:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Login details: <\/strong>Tracks sign-in IDs and passwords when a user visits a site and can populate it next time to save the visitor from having to type it again&nbsp;<\/li>\n\n\n\n<li><strong>Wishlists and cart items: <\/strong>First-party cookies can remember items a visitor has placed in their cart or on a wishlist, so the products are still there the next time they visit.&nbsp;<\/li>\n\n\n\n<li><strong>Product recommendations:<\/strong> As well as remembering the products a visitor has clicked on, first-party cookies can serve recommendations based on these items and trigger timely reminders.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-what-are-third-party-cookies-\"><strong>What are third-party cookies?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Third-party cookies are created by a third party and are primarily used for advertising and scripts on websites. For example, if a visitor clicks on an ad that\u2019s part of an ad network, all the companies within that network can access the data from the cookies. While they allow for personalized ads, third-party cookies can invade privacy because they don\u2019t get permission directly from the user.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-examples-of-third-party-cookies-\"><strong>Examples of third-party cookies&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Third-party cookies are predominantly used in advertising, retargeting, social media, and <a href=\"https:\/\/gettalkative.com\/live-chat\" target=\"_blank\" rel=\"noreferrer noopener\">live chat software<\/a>. Here\u2019s what they might look like in action:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate ads:<\/strong> Creates cookies when a visitor lands on a website with the same cookie code and can track where else the visitor goes to generate ads on new pages.&nbsp;<\/li>\n\n\n\n<li><strong>Links to social media: <\/strong>Third-party cookies can link up the site a visitor is on with its social media accounts to track and monitor use across all platforms. For example, if a visitor navigates to a particular product page, third-party cookies can use that information to <a href=\"https:\/\/leadsbridge.com\/blog\/cookieless-retargeting\/\">serve retargeting ads<\/a> to customers on Facebook.&nbsp;<\/li>\n\n\n\n<li><strong>Chatbot cookies:<\/strong> Third-party cookies can track when a visitor interacts with a chatbot and can keep track of what questions have been asked.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-so-what-are-the-key-differences-\">So what are the key differences?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For starters, first-party cookies come from your own site, while third-party cookies are collected via ad servers and other servers, which are then loaded onto your browser.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secondly, first-party cookies only work on the website they were made for, and only the original website can read them, whereas third-party cookies can be used on any website that loads the code (and anyone with the right software can read them).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, first-party cookies can only be read when a user is active on the site, while third-party cookies can be read anytime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to note that an increasing number of browsers are blocking third-party cookies and are providing more ways for users to get around them. On the flip side, first-party cookies are supported by all browsers and actually give users tools to choose if they want the site they\u2019re on to collect their cookies or not.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-what-about-second-party-cookies-\"><strong>What about second-party cookies?&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You might be wondering whether second-party cookies exist. The answer is yes, they do, but they\u2019re an amalgamation of first and third-party cookies. They are collected and used in data-sharing agreements and share the data collected from a website visitor with the original website <em>and <\/em>the website\u2019s partners.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-how-browsers-treat-first-party-cookies-vs-third-party-cookies-\"><strong>How browsers treat first-party cookies vs. third-party cookies&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Spoiler:<\/em><\/strong> Browsers don\u2019t treat first-party cookies and third-party cookies equally. All browsers support collecting and using first-party cookies, but many are starting to block the use of third-party cookies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are now ad blockers and anti-trackers that stop third-party cookies from getting private customer information. This is making it increasingly difficult for companies that <em>aren\u2019t<\/em> collecting first-party data to learn about their customers and deliver a personalized experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, most browsers now have settings that make it easy for users to reject all types of cookies if they choose\u2014however, <a href=\"https:\/\/www.mediamath.com\/news\/mediamath-research-shows-consumers-willing-to-share-first-party-data-as-third-party-cookies-depreciate\/\">visitors are more likely to agree to first-party cookie collection<\/a> than third-party collection.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-the-future-of-first-party-cookies-amp-third-party-cookies-\"><strong>The future of first-party cookies &amp; third-party cookies&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no denying it: Google Chrome, Firefox, and Safari are phasing out third-party cookies. And yet <a href=\"https:\/\/www.adweek.com\/partner-articles\/the-end-of-cookies-heralds-a-brighter-future-with-first-party-data\/\">88% of visitors<\/a> <em>expect<\/em> a personalized experience when they visit a site.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/apple-notification-policy-1024x768.jpg\" alt=\"apple notification policy\" class=\"wp-image-41184\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/apple-notification-policy-1024x768.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/apple-notification-policy-300x225.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/apple-notification-policy-768x576.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/apple-notification-policy-1536x1152.jpg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/apple-notification-policy.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">So what can you do? Marketers that rely on third-party data for ads and other personalization activities will need to change their strategy. Here\u2019s how.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-how-to-re-evaluate-your-strategy-\">How to re-evaluate your strategy&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Re-evaluating your strategy for using <a href=\"https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party\/\">first-party vs. third-party cookies<\/a> requires careful consideration of your business needs, regulatory requirements, user privacy concerns, and implementing appropriate advertising tools. Here are some steps to help you re-evaluate your strategy for using cookies:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Use Facebook conversions API<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/facebook-conversions-api\/\">Facebook&#8217;s conversions API<\/a> offers a <a href=\"https:\/\/leadsbridge.com\/blog\/cookieless-tracking\/\">cookieless tracking solution<\/a> that lets you share data from your site&#8217;s server rather than the browser. The data can then be transferred straight into Facebook and used in a similar way to <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-install-facebook-pixel\/\">pixel events<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set up the conversions API by configuring the necessary endpoints, either by adding the relevant code to your website&#8217;s backend or through automated data bridges provided by an official <a href=\"https:\/\/leadsbridge.com\/partnerships\/facebook-leadsbridge\/\">Meta partner<\/a> such as LeadsBridge.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Upload customer information<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As well as collecting data directly from your server, you can upload customer information from your CRM into the API. From there, Facebook will match the information with the data of users who have seen and clicked on your ads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Attribute sales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to consider how they impact your ability to attribute sales to specific marketing channels or campaigns. Without third-party tracking, it can be tricky to know where a sale came from. Facebook&#8217;s conversions API will use data from your server and uploaded CRM files to match a sale to an ad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Identify your business needs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Determine why you are using cookies and how they help your business. For example, are you using cookies to personalize user experiences or to track user behavior for analytics purposes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluate the types of cookies you are currently using, including first-party and third-party cookies. Identify which cookies are necessary for your business and which ones are not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Review regulatory requirements<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check the latest regulatory requirements in your jurisdiction regarding the use of cookies. This includes the General Data Protection Regulation (<a href=\"https:\/\/leadsbridge.com\/blog\/gdpr-compliance-implementation-for-dummies-all-the-requirements-and-things-to-do\/\">GDPR<\/a>) in the European Union, the California Consumer Privacy Act (<a href=\"https:\/\/leadsbridge.com\/blog\/ccpa-compliant\/\">CCPA<\/a>) in the United States, and other similar regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on your analysis, consider making changes to your cookie usage strategy as needed. For example, you may decide to limit your use of third-party cookies or switch to server-side tracking methods. Lastly, keep in mind that re-evaluating your cookie usage strategy is an ongoing process to adapt to the ever-changing landscape of user privacy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Top tip: <\/strong>Use <a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-conversions-api\/\">LeadsBridge\u2019s CAPI integration<\/a> to leverage the data across multiple different customer touchpoints.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_640ee1ac824d1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Track conversions with ActiveCampaign &amp; Facebook Conversions API integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_640ee1e7824d2\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate workflows between Mailchimp &amp; Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_640ee1fc824d3\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Zoho CRM &amp; Facebook Conversions API automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"11-how-leadsbridge-can-track-offline-amp-online-conversions-without-third-party-cookies-\"><strong>How LeadsBridge can track offline &amp; online conversions without third-party cookies<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LeadsBridge\u2019s integration for Facebook CAPI can provide insights into whether your ad campaigns are performing well regardless of which platform they\u2019re hosted on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/leadsbridge.com\/conversions-sync\/\">online-to-offline tracking feature<\/a> will help you attribute conversions to online advertising across your omnichannel campaigns.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_640ee235824d4\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-offline-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1146.png\" alt=\"{\"id\":1146,\"name\":\"LinkedIn Offline Conversions API\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png\",\"slug\":\"linkedin-offline-conversions-api\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Get instant updates with LinkedIn Offline Conversions API integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_640ee29b824d5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/google-offline-conversions-tracking\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo627.png\" alt=\"Google Ads logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Track conversions with Google Offline Conversions Tracking integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">LeadsBridge enables you to connect different platforms and tools with Facebook\u2019s conversion API, and streamline your data management processes_ whether you\u2019re tracking appointments, in-store purchases, or signups. Basically, you can get the full data picture without using third-party cookies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/facebook-conversions-api\/\"><strong>Get started with your automated conversion tracking today.&nbsp;<\/strong><\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-26274\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/understand-the-impact-of-a-cookie-less-advertising-world\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5-Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/05\/Webinar5.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>New privacy laws and regulations are making it increasingly difficult for brands to collect relevant data from their customers. Apple and Google now need permission from users to collect third-party data, and it\u2019s no surprise that a lot of people are choosing to \u201creject\u201d the offer. Because of this, more companies are turning to first-party [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":41179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[88],"tags":[29,76],"industry":[],"class_list":["post-41178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking-and-growth","tag-crm","tag-facebook"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Cover-Blog-13March.png","author_info":{"display_name":"Lizzie Davey","author_link":"https:\/\/leadsbridge.com\/blog\/author\/lizzie\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First-party vs. third-party cookies: The difference explained - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Discover the impact of First Party vs. Third Party Cookies on your online privacy, and learn how to manage them effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/first-party-vs-third-party-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First-party vs. third-party cookies: The difference explained - 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