{"id":41292,"date":"2025-06-03T07:31:00","date_gmt":"2025-06-03T07:31:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=41292"},"modified":"2025-06-03T11:02:18","modified_gmt":"2025-06-03T11:02:18","slug":"tiktok-ads-examples","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/tiktok-ads-examples\/","title":{"rendered":"Best TikTok Ads examples to follow in 2025"},"content":{"rendered":"\n<p>If your brand\u2019s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now. And the best way to leverage TikTok to sell your products and services is through <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/\">TikTok Ads<\/a>.&nbsp;<\/p>\n\n\n\n<p>However, this platform is also highly competitive, and you need to get a head start if you actually want to make a difference. <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-integrations\/\">Integrating TikTok<\/a> with your business systems enables automated processes to do that for you.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-e2d7532a-f73f-4601-9992-df63ede46321\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-ads-examples\/#0-the-benefits-of-advertising-on-tiktok>The benefits of advertising on TikTok<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-ads-examples\/#4-tiktok-ads-examples>TikTok Ads examples<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-ads-examples\/#25-benefits-of-leadsbridge-integrations-of-leadsbridge-integrations>Benefits of LeadsBridge integrations of LeadsBridge integrations<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-ads-examples\/#26-what-about-the-tiktok-ban-in-the-us>What about the TikTok ban in the US?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/tiktok-ads-examples\/#27-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In this article, we will explore some of the best TikTok Ad examples to help you maximize your brand\u2019s presence on TikTok and <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/\">grow your business<\/a>.<\/p>\n\n\n\n<p>Additionally, you\u2019ll learn how LeadsBridge allows you to move leads across platforms automatically and in real time. All you have to do is set integrations like the one below so that you can reach your potential customers before the competition.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_641ac4e61b362\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Automate your data transfers with TikTok Lead Generation integrations<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_641ad9711b363\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Custom Audiences with your martech stack\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_641ad9a91b364\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-conversions\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Conversions with your marketing stack\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-the-benefits-of-advertising-on-tiktok\">The benefits of advertising on TikTok<\/h2>\n\n\n\n<p>TikTok is expected to reach 2.18 billion <a href=\"https:\/\/explodingtopics.com\/blog\/tiktok-demographics\" target=\"_blank\" rel=\"noreferrer noopener\">monthly active users<\/a> as of March 2025. This alone should make you understand how advertising on TikTok can get your message out there.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/why-use-tiktok-for-advertising\/\">Using TikTok Ads<\/a> is the best bet to grow your online presence and gain more TikTok views and engagement by sharing creative videos.<\/p>\n\n\n\n<p>Let\u2019s take a look at the top benefits of advertising on TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-connect-with-gen-z-and-millennials\">Connect with Gen Z and millennials<\/h3>\n\n\n\n<p>Gen Z and millennials comprise the <a href=\"https:\/\/www.charle.co.uk\/articles\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">strongest demographic on TikTok<\/a>. Advertising on TikTok is a great opportunity to expand your reach and connect with your key audiences in a fun and authentic way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-increase-conversion-rate\">Increase conversion rate<\/h3>\n\n\n\n<p>TikTok works so well because people genuinely enjoy the platform\u2019s creative and relatable content. So much so that it has become a powerful marketing tool that can help <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-conversion-api\/\">increase the conversion rate<\/a>.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/shoppertainment-tiktok-e-commerce-path-to-purchase?redirected=1\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok study<\/a> found that users are open to buying directly from TikTok because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s entertaining<\/li>\n\n\n\n<li>They feel like content and products are \u201cfor them\u201d<\/li>\n\n\n\n<li>It makes their day better<\/li>\n<\/ul>\n\n\n\n<p>By showcasing your products and services creatively and engagingly, you can grab the users\u2019 attention and encourage them to take immediate action. Another <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/creative-that-drives-conversions?redirected=1\" target=\"_blank\" rel=\"noreferrer noopener\">study by TikTok<\/a> found that adding CTAs (Calls To Action) in TikTok videos can increase conversion by 152%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-make-advertising-less-invasive\">Make advertising less invasive<\/h3>\n\n\n\n<p>Traditional advertising just doesn\u2019t work with Gen Z. When possible, 99% of <a href=\"https:\/\/decenterads.com\/blog-winning-gen-z-programmatic-ads-for-a-digital-first-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gen Zers skip ads<\/a>, and nearly 2 out of 3 use ad blockers to avoid advertising altogether.<\/p>\n\n\n\n<p>Thanks to its unfiltered vibe, TikTok becomes a place to promote products and services in a less invasive way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-tiktok-ads-examples\">TikTok Ads examples<\/h2>\n\n\n\n<p>We covered why it\u2019s so important to advertise on TikTok. Now, let\u2019s look at some good examples of TikTok Ads that you can use as inspiration for your own <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-strategy\/\">advertising strategy<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-tiktok-spark-ads-examples\">TikTok Spark Ads examples<\/h3>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/help\/article\/spark-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Spark Ads<\/a> are a native ad format that enables you to use organic TikTok posts as creatives in your ads. This format uses posts from real TikTok accounts (your own or other creators\u2019, with their authorization).&nbsp;<\/p>\n\n\n\n<p>All of your engagement (views, comments, shares, likes, and follows) gained from promoting the videos is then attributed to the organic posts. You can use the same organic TikTok posts as creatives in your ads as many times as you want.<\/p>\n\n\n\n<p>This is what a Spark Ads format looks like.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Spark-Ads-1024x545.png\" alt=\"tiktok spark ads exampless\n\" class=\"wp-image-41293\" style=\"width:618px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Spark-Ads-1024x545.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Spark-Ads-300x160.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Spark-Ads-768x408.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Spark-Ads-1536x817.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Spark-Ads.png 1854w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/ads.tiktok.com\/help\/article\/spark-ads\">TikTok.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"6-l%E2%80%99or%C3%A9al\">L\u2019Or\u00e9al<\/h4>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/business\/en\/inspiration\/loreal-tiktok-made-me-buy-it\">L\u2019Or\u00e9al<\/a> sent 200 TikTok creators an exclusive gift box containing all of their hero products (labeled #TikTokMadeMeBuyIt). <\/p>\n\n\n\n<p>The creators then recorded and shared their unboxing videos on their own TikTok accounts, and L\u2019Or\u00e9al used a compilation of those videos to create an ad with Spark Ads.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"848\" style=\"aspect-ratio: 400 \/ 848;\" width=\"400\" controls src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/LOreal.mp4\"><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/loreal-tiktok-made-me-buy-it\">TikTok.com<\/a><\/figcaption><\/figure>\n\n\n\n<p>The #TikTokMadeMeBuyIt campaign was an absolute success and generated:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>161 million impressions<\/li>\n\n\n\n<li>4.5 million clicks<\/li>\n\n\n\n<li>1.7 million engagements, including likes, share, and comments<\/li>\n<\/ul>\n\n\n\n<p>This campaign resulted in the highest sell-out for L\u2019Or\u00e9al.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-tiktok-topview-ad-examples\">TikTok TopView ad examples<\/h3>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-reservation-topview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TopView Ads<\/a> capture users\u2019 attention by appearing at the top of the For You feed when first opening TikTok.&nbsp;<\/p>\n\n\n\n<p>Thanks to 60-second-long videos, this format is a great way to offer an immersive viewing experience with no other competing content. TopView Ads are perfect for brand awareness, as they guarantee high reach and impressions.<\/p>\n\n\n\n<p>Here is what a TopView ad format looks like.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"974\" style=\"aspect-ratio: 450 \/ 974;\" width=\"450\" controls src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/TopView-Ads-1.mp4\"><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-reservation-topview?lang=en\">TikTok.com<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"8-enel\">Enel<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/enel-italy?\" target=\"_blank\" rel=\"noreferrer noopener\">Enel<\/a> partnered with Alberto Giannone, a popular TikTok science creator, to talk about renewable energy through educational and engaging content.&nbsp;<\/p>\n\n\n\n<p>They produced more than 20 videos debunking common myths and misconceptions about green energy and promoted them on TikTok through TopView Ads. <\/p>\n\n\n\n<p>This provided Enel with premium placement and ensured it reached the target audience en masse.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 608 \/ 1080;\" width=\"608\" controls src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Enel-1.mp4\"><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/enel-italy?\">TikTok.com<\/a><\/figcaption><\/figure>\n\n\n\n<p>Overall, the ads received:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over 70 million impressions<\/li>\n\n\n\n<li>636,000 clicks<\/li>\n\n\n\n<li>0.91% click-through rate<\/li>\n\n\n\n<li>Over 204,000 likes and 3,600 shares<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-tiktok-in-feed-ads-examples\">TikTok In-Feed Ads examples<\/h3>\n\n\n\n<p>In-Feed Ads are TikTok\u2019s standard ad format and allow you to <a href=\"https:\/\/prestoplayer.com\/embed-videos-in-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">embed a video<\/a> ad that auto-plays within a user\u2019s For You feed. In-Feed Ads can last up to 60 seconds but the optimal duration is around 15 seconds, <\/p>\n\n\n\n<p>They look and feel like <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-content-ideas\/\">native content<\/a> since they have the same user interface as organic posts.<\/p>\n\n\n\n<p>Below, you can see the difference between the formats of In-Feed vs. Spark Ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/In-Feed-Ads-1024x617.jpeg\" alt=\"TikTok In-Feed Ads examples\" class=\"wp-image-41301\" style=\"width:583px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/In-Feed-Ads-1024x617.jpeg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/In-Feed-Ads-300x181.jpeg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/In-Feed-Ads-768x463.jpeg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/In-Feed-Ads-1536x925.jpeg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/In-Feed-Ads-2048x1233.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-auction-in-feed-ads\">TikTok.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"10-heinz-canada\">Heinz Canada<\/h4>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/business\/en-CA\/inspiration\/heinz-bbq-season?\">Heinz<\/a> wanted to leverage its ketchup\u2019s trusted stature to spark excitement around the rest of their condiments.&nbsp;<\/p>\n\n\n\n<p>First, Heinz partnered with various well-known food TikTok creators who encouraged their community to vote for which of the brand\u2019s signature condiments they should go with.&nbsp;<\/p>\n\n\n\n<p>Then, they produced custom recipes based on the winning condiment. Meanwhile, Heinz ran a combination of brand and creator content with In-Feed Ads.<\/p>\n\n\n\n<p>Heinz\u2019s campaign successfully increased awareness and engagement, generating:<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"960\" style=\"aspect-ratio: 540 \/ 960;\" width=\"540\" controls src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Heinz-Canada.mp4\"><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.tiktok.com\/business\/en-CA\/inspiration\/heinz-bbq-season\">TikTok.com<\/a><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.tiktok.com\/business\/en-CA\/inspiration\/heinz-bbq-season\" target=\"_blank\" rel=\"noreferrer noopener\">Heinz\u2019s campaign<\/a> successfully increased awareness and engagement, generating:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over 35.6 million total impressions<\/li>\n\n\n\n<li>118,915 total votes<\/li>\n\n\n\n<li>Over 33.4 million video views<\/li>\n\n\n\n<li>14% two-second view-through rate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-tiktok-branded-hashtag-challenge-examples\">TikTok Branded Hashtag Challenge examples<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-branded-hashtag-challenge-best-practices?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Branded Hashtag Challenge<\/a> allows brands to interact with their audience by encouraging the co-creation of content. With this ad format, brands can <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-trends\/\">spark trends<\/a> and cultural movements by issuing participatory challenges to the TikTok Community.<\/p>\n\n\n\n<p>As of 2025, the Branded Hashtag Challenge has gone much further with the introduction of Branded Mission. Branded Mission still taps into the power of community co-creation but adds more structure and flexibility.&nbsp;<\/p>\n\n\n\n<p>Now, you can invite eligible creators to take part in your campaign, review their submissions, and choose top-performing videos to turn into ads.<\/p>\n\n\n\n<p>It\u2019s a great way to scale authentic content, reach more people, and reward creators for their impact, all while keeping the creative spirit that makes TikTok campaigns so unique.<\/p>\n\n\n\n<p>This is what a Branded Hashtag Challenge looks like.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcCaeASoip6_S7lhVsFXnPFIaVX7sDjn6yvh26pkvkhvGo_HGwvm6DuA0GFU_zQroIECX9Krsu21eNsL-6zjHIqPqGx-YOO30LKJFH1zR5tBD8tXrAhQwkONtmmc2k4KsNryCnKkg?key=8IFU4dJXzUo95YJ5jmgdeA\" alt=\"TikTok Branded Hashtag Challenge graph\" style=\"width:679px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"12-elf-cosmetics\">e.l.f. Cosmetics<\/h4>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/business\/en-CA\/inspiration\/elf-cosmetics-GGT\" target=\"_blank\" rel=\"noreferrer noopener\">e.l.f. Cosmetics<\/a> launched a new line that connects gaming and makeup. So, it partnered with TikTok on a Branded Hashtag Challenge to discover gamers\u2019 hidden talents outside of gaming.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1024\" style=\"aspect-ratio: 576 \/ 1024;\" width=\"576\" controls src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/e.l.f.-Cosmetics.mp4\"><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.tiktok.com\/business\/en-CA\/inspiration\/elf-cosmetics-GGT?\">TikTok.com<\/a><\/figcaption><\/figure>\n\n\n\n<p>he #TikTokGGT (Gamers Greatest Talent) invited gamers of all kinds to showcase their talents for a chance to win a $25,000 grand prize and appear on the TikTok Gamers Greatest Talent &amp; Luminosity live show.<\/p>\n\n\n\n<p>e.l.f. Cosmetics Branded Hashtag Challenge brought in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2.5 million video creations&nbsp;<\/li>\n\n\n\n<li>11,000 applications of users showcasing their unique talents<\/li>\n\n\n\n<li>9 billion video views on the page in just six days, exceeding TikTok benchmarks by 31% in the US alone, and an average watch time of 9.6 seconds<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-tiktok-branded-effects-examples\">TikTok Branded Effects examples<\/h3>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-branded-effect-asset-commercial-benefits-specs?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Branded Effects<\/a> enable brands to create shareable branded stickers, icons, filters, and effects that users can utilize in their own videos.&nbsp;<\/p>\n\n\n\n<p>With Branded Effects, the audience becomes immersed and involved with the brand, resulting in much higher engagement levels. Users can then be directed to your landing page by simply clicking on a specific area of TikTok videos with your Branded Effects.<\/p>\n\n\n\n<p>Branded Effects just got a few updates in 2025 to make creating and launching them even smoother. You\u2019ll now find new templates, clearer design specs, and helpful tools, like a character count guide for different languages.&nbsp;<\/p>\n\n\n\n<p>There are also updated rules for things like logo size, hint text, music, and sponsor marks, so your effects look great and follow all the latest guidelines.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-12-1024x649.png\" alt=\"TikTok Branded Effects examples\" class=\"wp-image-49418\" style=\"width:674px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-12-1024x649.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-12-300x190.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-12-768x487.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-12.png 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-branded-effect-asset-commercial-benefits-specs?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"14-schwarzkopf\">Schwarzkopf<\/h4>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/inspiration\/schwarzkopf-live-ce\" target=\"_blank\" rel=\"noreferrer noopener\">Schwarzkopf<\/a>, a leading hair care brand, wanted to raise awareness about their new hair dye line. So, they used TikTok Branded Effects to allow users to play with AR to transform their hair color.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1920\" style=\"aspect-ratio: 886 \/ 1920;\" width=\"886\" controls src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Schwarzkopf.mp4\"><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/schwarzkopf-live-ce?\">TikTok.com<\/a><\/figcaption><\/figure>\n\n\n\n<p>Schwarzkopf\u2019s campaign delivered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50 million brand impressions<\/li>\n\n\n\n<li>52.3 million video views<\/li>\n\n\n\n<li>10,000 Branded Effect user-generated videos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-tiktok-interactive-add-ons-examples\">TikTok Interactive Add-Ons examples<\/h3>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/help\/article\/about-interactive-add-ons?lang=en\">Interactive Add-Ons<\/a> are a great way to engage users with popups, stickers, and other visual elements that encourage interaction (like downloading an app, seeing an offer, redeeming a gift code, or sharing feedback).&nbsp;<\/p>\n\n\n\n<p>You can choose between Standard or Premium add-ons: the former offer a way to reach lower-funnel marketing goals, like driving clicks and conversions; the latter offer a way to reach upper-funnel goals, like brand awareness and community building.<\/p>\n\n\n\n<p>Here is an example of an Interactive Add-On.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"474\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Interactive-Add-ons-474x1024.jpeg\" alt=\"TikTok Interactive Add-Ons examples\" class=\"wp-image-41309\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Interactive-Add-ons-474x1024.jpeg 474w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Interactive-Add-ons-139x300.jpeg 139w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Interactive-Add-ons-768x1660.jpeg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Interactive-Add-ons-711x1536.jpeg 711w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Interactive-Add-ons.jpeg 832w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-interactive-add-on-gift-code-sticker?lang=en\">TikTok.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"16-armani-beauty\">Armani Beauty<\/h4>\n\n\n\n<p>Global luxury brand <a href=\"https:\/\/ads.tiktok.com\/business\/en-GB\/inspiration\/armanibeauty%20?\" target=\"_blank\" rel=\"noreferrer noopener\">Armani Beauty<\/a> wanted to raise awareness and drive sales for its new fragrance, and decided to use TikTok\u2019s premium Interactive Add-on format <a href=\"https:\/\/ads.tiktok.com\/help\/article\/interactive-add-on-pop-out-showcase?redirected=2\">Pop-out Showcase<\/a> to trigger a library of clickable stickers over their video ad.&nbsp;<\/p>\n\n\n\n<p>For their creatives, they used a selection of diverse creators who produced videos that effectively showcased the product and highlighted its key scent notes.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1168\" style=\"aspect-ratio: 540 \/ 1168;\" width=\"540\" controls src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Armani-Beauty-copy.mp4\"><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.tiktok.com\/business\/en-GB\/inspiration\/armanibeauty%20\">TikTok.com<\/a><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.tiktok.com\/business\/en-GB\/inspiration\/armanibeauty%20\" target=\"_blank\" rel=\"noreferrer noopener\">Armani Beauty&#8217;s campaign<\/a> achieved:Armani Beauty\u2019s campaign achieved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An increase in click-through rate of 272% when compared against benchmarks<\/li>\n\n\n\n<li>A lift in ad recall of 9.2%<\/li>\n\n\n\n<li>A lift in brand awareness of 7.4%<\/li>\n\n\n\n<li>A lift in brand favorability of 4.8%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-tiktok-video-shopping-ads-examples\">TikTok Video Shopping Ads examples<\/h3>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/help\/article\/getting-started-video-shopping-ads?redirected=2\" target=\"_blank\" rel=\"noreferrer noopener\">Video Shopping Ads<\/a> allow you to add a shoppable link directly to your video ad. This way, when users see your video in their For You feed, they can check out the product you\u2019re featuring by simply tapping on the Product card and purchase it immediately.<\/p>\n\n\n\n<p>Video Shopping Ads now support direct integration with TikTok Shop, which makes it easier than ever to connect your products to your ads. Before getting started, you\u2019ll need to link a TikTok Shop or Showcase to your ad account.&nbsp;<\/p>\n\n\n\n<p>The setup process has also been streamlined in TikTok Ads Manager. This allows you to choose products, add videos, and launch your campaign with more flexibility and scale.<\/p>\n\n\n\n<p>This ad format is especially suited for ecommerce businesses. If you\u2019d like to learn more about TikTok for ecommerce, check out this article: <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ecommerce\/\">TikTok ecommerce: Learn how to drive sales with TikTok<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Video-Shopping-Ads.mp4\"><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/ecommerce-ad-formats-convert-viewers-shoppers\">TikTok.com<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"18-very\">Very<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/very-uk?\" target=\"_blank\" rel=\"noreferrer noopener\">Very Group<\/a> is one of the largest online retailers in the UK for fashion, beauty, home, and electronics.&nbsp;<\/p>\n\n\n\n<p>It set up a suite of Video Shopping Ads to amplify product discovery, purchase intent, and conversion with smarter, intent-based targeting and advanced creative functionalities.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1920\" style=\"aspect-ratio: 888 \/ 1920;\" width=\"888\" controls src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Very.mp4\"><\/video><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/very-uk?\">TikTok.com<\/a><\/figcaption><\/figure>\n\n\n\n<p>Very\u2019s campaign achieved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>12% increase in ROAS<\/li>\n\n\n\n<li>38% uplift in purchase conversion rate, when compared against previous standard web conversion campaigns<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-tiktok-carousel-ads-example\">TikTok Carousel Ads example<\/h3>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/help\/article\/carousel-ads?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Carousel<\/a> is a swipeable ad format for Catalog Ads that showcases multiple products using images pulled directly from your product catalog. Each frame links to a unique product landing page, giving users more options to explore and buy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdqGsu4E-KLVPfnpbF32lwB_J2nMbK0B47FcbeQjvThHSDWqqP5fQWRBPKmUSGsVdkPemqMEEuNRh37-cqw6m_QhBnKfCCb4fBW-qQTrqE3We1iZZ28gVd3zCQPvFA0TDS0rn9Hkg?key=8IFU4dJXzUo95YJ5jmgdeA\" alt=\"\" style=\"width:482px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>Carousel makes highlighting a range of products easy in one ad, boosting visibility and engagement, especially for ecommerce brands with large inventories. It also lowers creative production costs since it reuses your existing catalog assets.<\/p>\n\n\n\n<p>What&#8217;s new is that Carousel Ads now include dynamic personalization. It means your products are shown based on what each person is most likely to be interested in.<\/p>\n\n\n\n<p>Besides, for Smart+ Catalog Ads, Carousel is automatically created, making setup faster and more scalable without adding creative workload.<\/p>\n\n\n\n<p>Take a look at this TikTok Carousel Ads example:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"20-soli\">Soli<\/h4>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/inspiration\/soli%20Carousel%20Ads\" target=\"_blank\" rel=\"noreferrer noopener\">Soli<\/a> is a UK-based app all about helping women find real connection and community what they call \u201csisterhood on demand.\u201d<\/p>\n\n\n\n<p>Looking to grow their user base during the winter months, the team set out to drive installs and build awareness without spending big on production.<\/p>\n\n\n\n<p>They used TikTok\u2019s Carousel Ad Format, which let them reuse existing image assets in a swipeable, story-driven format. It was a low-cost way to stay creative and connect with users without needing high-end video shoots.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-41292-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lf-tt4b.tiktokcdn.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-7GlpanFP7LHtyLAvHJFpnV.mp4?_=1\" \/><a href=\"https:\/\/lf-tt4b.tiktokcdn.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-7GlpanFP7LHtyLAvHJFpnV.mp4\">https:\/\/lf-tt4b.tiktokcdn.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-7GlpanFP7LHtyLAvHJFpnV.mp4<\/a><\/video><\/div>\n<\/div><\/figure>\n\n\n\n<p>The carousel approach gave Soli the flexibility to test messaging, follow trends, and speak directly to its audience.<\/p>\n\n\n\n<p>Soli&#8217;s campaign achieved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>38% decrease in cost per install (CPI)<\/li>\n\n\n\n<li>1.78x increase in click-through rate (CTR)<\/li>\n\n\n\n<li>Over 1000% surge in conversions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"21-dynamic-showcase-ads-tiktok-example\">Dynamic Showcase Ads TikTok example<\/h3>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/help\/article\/create-dynamic-showcase-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamic Showcase Ads<\/a> (DSAs) are TikTok&#8217;s take on personalized product advertising. They are built specifically for a video-first, mobile-native audience.<\/p>\n\n\n\n<p>Instead of making separate ads for every product, DSAs automatically pull real-time info like pricing, availability, and images straight from your product catalog. The best part is that they look just like regular TikToks only they&#8217;re tailored for each viewer.<\/p>\n\n\n\n<p>If you combine it with<a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-pixel\/\"> TikTok Pixel data<\/a> and customizable video templates, they serve the most relevant products to the right people, based on what they&#8217;ve shown interest in.<\/p>\n\n\n\n<p>However, if you want to run highly targeted campaigns that actually convert, you need to set up the TikTok Pixel, track actions, and measure performance accurately using automation.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_683e299a69649\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-conversions\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Conversions with your favorite CRM\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Now, let&#8217;s take a look at a Dynamic Showcase Ads example on TikTok.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"22-jdid\">JD.ID<\/h4>\n\n\n\n<p><a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/inspiration\/jd.id-396\" target=\"_blank\" rel=\"noreferrer noopener\">JD.ID<\/a>, one of Indonesia\u2019s top e-commerce platforms, wanted to boost app installs without blowing the budget. TikTok\u2019s Dynamic Showcase Ads (DSAs) were the perfect fit.<\/p>\n\n\n\n<p>By pulling real-time product info from their catalog and turning it into personalized video ads, they were able to reach the right users with the right products at the right time.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-41292-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lf-tt4b.tiktokcdn.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-3iEXOQRv1UAu5T9taXSewm.mp4?_=2\" \/><a href=\"https:\/\/lf-tt4b.tiktokcdn.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-3iEXOQRv1UAu5T9taXSewm.mp4\">https:\/\/lf-tt4b.tiktokcdn.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-3iEXOQRv1UAu5T9taXSewm.mp4<\/a><\/video><\/div>\n<\/div><\/figure>\n\n\n\n<p>They focused on key categories like Fashion, Home &amp; Living, and Beauty, and used creative that looked and felt just like regular TikToks in the For You feed. With some help from their creative partner PLASTIQ Collective, they kept things visually sharp and on-trend.<\/p>\n\n\n\n<p>JD.ID\u2019s campaign resulted in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>12x increase in install volume<\/li>\n\n\n\n<li>30% drop in cost per install<\/li>\n\n\n\n<li>2.3x boost in click-through rate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-tiktok-ad-copy-example\">TikTok Ad copy example<\/h3>\n\n\n\n<p>When it comes to writing ad copy on TikTok that packs a punch, the secret is speaking your audience&#8217;s language. TikTok actually gives you the tools to do just that.<\/p>\n\n\n\n<p>Using<a href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/tiktok-keyword\/for%20free\/pc\/en\" target=\"_blank\" rel=\"noreferrer noopener\"> keywords suggested by TikTok<\/a>, like &#8220;for free,&#8221; can help your ad feel more natural and relevant in the For You feed.&nbsp;<\/p>\n\n\n\n<p>These keywords are based on what&#8217;s trending and what actually drives engagement, so working them into your copy, like &#8220;Download now for free&#8221; or &#8220;Try it for free today&#8221; can boost performance without sounding too salesy.<\/p>\n\n\n\n<p>All it takes is keeping it casual, focusing on the benefit, and letting TikTok&#8217;s keyword insights guide your messaging.<\/p>\n\n\n\n<p>Here&#8217;s a great TikTok Ad copy example.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"24-glow-for-it\">Glow For It<\/h4>\n\n\n\n<p>UK beauty brand<a href=\"https:\/\/ads.tiktok.com\/business\/en-GB\/inspiration\/Glow%20For%20It?\" target=\"_blank\" rel=\"noreferrer noopener\"> Glow For It<\/a> nailed the power of great TikTok Ad copy by keeping it honest, conversational, and totally in tune with their audience.<\/p>\n\n\n\n<p>Their content felt more like a chat with a friend than a pitch, using features like Question Boxes, customer testimonials, and direct-to-camera messaging. Text overlays highlighted real results, while trending sounds and clean visuals pulled users in.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-13-1024x664.png\" alt=\"TikTok ad copy example\" class=\"wp-image-49419\" style=\"width:674px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-13-1024x664.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-13-300x194.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-13-768x498.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/image-13.png 1506w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>The copy focused on real benefits, not buzzwords, making the message hit harder: real people, real results, and real reasons to buy.<\/p>\n\n\n\n<p>After seeing strong organic engagement, Glow For It boosted top-performing posts as Spark Ads and In-Feed Ads, letting the winning copy do the work at scale. It paid off in a big way:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4.58x return on ad spend<\/li>\n\n\n\n<li>4 million views<\/li>\n\n\n\n<li>9% purchase rate<\/li>\n<\/ul>\n\n\n\n<p>Good ad copy on TikTok feels like someone you trust giving you a tip you don\u2019t want to miss. That\u2019s what made this campaign a winner and earned it the Greatest TikTok Award in 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"25-benefits-of-leadsbridge-integrations-of-leadsbridge-integrations\">Benefits of LeadsBridge integrations of LeadsBridge integrations<\/h2>\n\n\n\n<p>LeadsBridge is an automation solution that allows you to connect your advertising platforms &#8211; TikTok, Meta, Google, and LinkedIn &#8211; to the rest of your marketing stack automatically and in real time with easy integrations.<\/p>\n\n\n\n<p>Thanks to LeadsBridge, you can send the lead data collected via your TikTok Ads (for example) directly to your CRM, email marketing software, DWH, or any other marketing tool of your choice.<\/p>\n\n\n\n<p>This allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eliminate manual lead data downloads and uploads<\/strong> across different platforms<\/li>\n\n\n\n<li><strong>Get in touch with your newly acquired leads right away<\/strong>, as soon as they interact with your ad<\/li>\n\n\n\n<li><strong>Save time and get a head start over the competition<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Here are the most popular integrations for <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-lead-generation\/\">TikTok Lead Generation<\/a>:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_641adf7b1b365\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Sync data between TikTok Lead Generation &amp; Google Sheets in real-time<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_641adfac1b366\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with TikTok Lead Generation and Salesforce\u00ae<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_641adfd61b367\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/adf-xml-automotive\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo2.png\" alt=\"ADF\/XML (automotive) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with TikTok Lead Generation and ADF\/XML (automotive)<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_641adff81b368\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with TikTok Lead Generation &amp; Email Notification<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>See all available integrations for <a href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\">TikTok Lead Generation here<\/a>.<\/p>\n\n\n\n<p>With LeadsBridge, you can also automatically create the best audiences by syncing your CRM segments, email marketing contacts, or customer lists with advertising platforms such as TikTok, Meta, Google, and LinkedIn to retarget or exclude leads at every <a href=\"https:\/\/leadsbridge.com\/blog\/lead-stages\/\">stage of the funnel.<\/a><\/p>\n\n\n\n<p>Automated integrations also allow you to keep your audiences always in sync and up to date, by including incoming leads or excluding unwanted ones. For example, if a contact opts out of your list, LeadsBridge will automatically remove it from the custom audience.<\/p>\n\n\n\n<p>If you\u2019d like to connect your business systems with <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-custom-audience\/\">TikTok Custom Audiences<\/a> to optimize your retargeting campaigns, join the waiting list below.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_641ae0301b369\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Custom Audiences with your marketing stack\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>And that\u2019s not all you can do with LeadsBridge! You can even track your offline transactions and understand the overall performance of your online campaigns.<\/p>\n\n\n\n<p>LeadsBridge offers this service on TikTok through TikTok Conversions, on Meta through Conversions API, and on Google by using Google Offline Conversions.<\/p>\n\n\n\n<p>If you\u2019d like to connect your business system with <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-pixel\/\">TikTok Conversions<\/a> to analyze your campaigns&#8217; performance, join the waiting list below.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_641ae0961b36a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-conversions\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your data tracking with TikTok Conversions integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"26-what-about-the-tiktok-ban-in-the-us\">What about the TikTok ban in the US?<\/h2>\n\n\n\n<p>It\u2019s hard to talk about TikTok in 2025 without mentioning the potential ban in the United States. <\/p>\n\n\n\n<p>However, there are still plenty of ways to future-proof your campaigns and stay ahead of the curve.<\/p>\n\n\n\n<p>If you\u2019re wondering what this means for your ads or lead generation efforts,<a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-banned-in-us\/\"> stay in the know in our always-updated this article for TikTok&#8217;s ban news, tips, and next steps.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"27-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>TikTok is growing at the speed of light, offering businesses a great opportunity to expand their reach and market to a whole new audience in a fun, authentic, and creative way.<\/p>\n\n\n\n<p>Advertising on TikTok allows you to experiment with your creatives and targeting options to find the best ad solution for your brand. <\/p>\n\n\n\n<p>The TikTok Ads examples presented above give you a clear understanding of everything TikTok can do to help you grow your business. <\/p>\n\n\n\n<p><strong>Take advantage of it! And make sure to facilitate the process with LeadsBridge\u2019s automated integrations. <a href=\"https:\/\/leadsbridge.com\/pricing-plans\/\">Get started with LeadsBridge for free now!<\/a><\/strong><\/p>\n\n\n<div class=\"lb-banner lb-banner-35409\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/how-to-leverage-the-power-of-advertising-on-tiktok-to-boost-lead-generation-campaigns-in-2022\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2-Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2-Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2-Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2-Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar2.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If your brand\u2019s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now. And the best way to leverage TikTok to sell your products and services is through TikTok Ads.&nbsp; However, this platform is also highly competitive, and you need to get a head start if you [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":41317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[79],"industry":[],"class_list":["post-41292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-tiktok"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Cover-Blog-22March.png","author_info":{"display_name":"Marialuisa Aldeghi","author_link":"https:\/\/leadsbridge.com\/blog\/author\/jalu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best TikTok Ads examples to follow in 2025 - 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