{"id":41872,"date":"2023-05-11T08:00:00","date_gmt":"2023-05-11T08:00:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=41872"},"modified":"2023-05-12T11:14:03","modified_gmt":"2023-05-12T11:14:03","slug":"lead-generation-mistakes","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/","title":{"rendered":"7 common lead generation mistakes and how to avoid them"},"content":{"rendered":"\n<p>Lead generation is a multifaceted process that requires consistent strategising, evaluation and refining in order to be effective. Acquiring the data of a pool of users may seem to be a success initially, but this information can paint an underwhelming picture when the quality of these leads are taken into account.&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-6055454b-7699-41ce-be9f-6735088a2368\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#0-the-most-common-lead-generation-mistakes->The most common lead generation mistakes&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#1-1-ignoring-the-needs-of-your-target-audience->1. Ignoring the needs of your target audience<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#2-2-not-targeting-the-entire-buyer-journey->2. Not targeting the entire buyer journey<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#3-3-not-excluding-audiences->3. Not excluding audiences&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#4-4-n-ot-maximizing-the-full-potential-of-automation->4. Not maximizing the full potential of automation<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#5-5-failing-to-make-data-driven-decision-s>5. Failing to make data-driven decisions<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#6-landing-pages->Landing pages<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#7-exit-pages->Exit pages<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#8-6-overlooking-the-importance-of-gdpr-and-tcpa-requirements->6. Overlooking the importance of GDPR and TCPA requirements<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#9-7-not-using-lead-generation-forms-in-paid-ads->7. Not using lead generation forms in paid ads<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/lead-generation-mistakes\/#10-final-thoughts->Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>Keeping that in mind, how can marketers implement strategies that yield the most desirable results? A smart place to begin is to recognize the most common pitfalls that businesses encounter. <\/p>\n\n\n\n<p>Throughout this article, we will take a closer look at seven major lead generation mistakes and how you can better avoid them.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6458081958473\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/facebook-lead-ads\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect Facebook Lead Ads with your favorite marketing tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6458088758474\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-lead-generation\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect TikTok Lead Generation with your favorite marketing tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-the-most-common-lead-generation-mistakes-\"><strong>The most common lead generation mistakes&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-1-ignoring-the-needs-of-your-target-audience-\">1. <strong>Ignoring the needs of your target audience<\/strong><\/h3>\n\n\n\n<p>One of the first lead generation strategy mistakes that your business can fall victim to is placing too much focus on your selling points, and alienating the needs of your <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">target audience<\/a>.<\/p>\n\n\n\n<p>Even with the greatest <a href=\"https:\/\/leadsbridge.com\/blog\/lead-generation-best-practices\/\">lead generation tactics<\/a> in place, your ideal user is unlikely to convert if they feel that you are not capable of addressing their pain point and offering something to overcome this.&nbsp;<\/p>\n\n\n\n<p>By taking the time to gain an understanding of your target audience, what issues they face and how your business can help them remedy these obstacles, you will have the ability to make this a focus point within your strategies.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/20943958-1024x1024.jpg\" alt=\"\" class=\"wp-image-41878\" width=\"687\" height=\"687\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/20943958-1024x1024.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/20943958-300x300.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/20943958-768x768.jpg 768w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.freepik.com\/free-vector\/focus-abstract-concept_12084803.htm#query=target&amp;position=2&amp;from_view=search&amp;track=sph\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-2-not-targeting-the-entire-buyer-journey-\">2. <strong>Not targeting the entire buyer journey<\/strong><\/h3>\n\n\n\n<p>Not every user that lands on your website will be in the same stage of the <a href=\"https:\/\/leadsbridge.com\/blog\/buyer-journey\/\">buying journey<\/a> &#8211; they will need to be shown different material that is aligned with their stage in order to naturally push them a step closer to conversion.<\/p>\n\n\n\n<p>Some visitors will be ready to purchase, and benefit from being shown a demo. However, a proportion of your leads will not be at that stage yet, and would get more value from downloading content regarding your product or service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-3-not-excluding-audiences-\">3. <strong>Not excluding audiences&nbsp;<\/strong><\/h3>\n\n\n\n<p>Failing to exclude audiences within sections of your strategies is one of the main lead generation mistakes that can negatively impact your conversion rate, as well as customer perception of your business.&nbsp;<\/p>\n\n\n\n<p>Excluding specific advertising allows you to refine your audience targeting and present yourself to segments that are most aligned with a certain campaign ad, and therefore more likely to convert.&nbsp;<\/p>\n\n\n\n<p>By not excluding unsuitable audiences, you can waste ad revenue and incite irritation amongst the entirety of your ideal customers. Should they come across an ad that offers a discount on your product\/service that has not been also presented to them, they may decide to abandon their interaction with you altogether.&nbsp;<\/p>\n\n\n\n<p>You can retarget your existing audiences within your CRM by connecting it with the main advertising platforms used within your campaign.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64580a2958475\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate the data management process between Act-On and Facebook Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64580a6358476\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pipedrive\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline workflows between Pipedrive and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64580ad558477\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect ActiveCampaign with Google Customer Match\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64580b2d58478\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate the transferral of data between your preferred management system and TikTok Custom Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-4-n-ot-maximizing-the-full-potential-of-automation-\">4. N<strong>ot maximizing the full potential of automation<\/strong><\/h3>\n\n\n\n<p>Automation is designed to help streamline your operations, complement your marketing and improve your efficiency. Therefore, not maximizing the full capabilities of this is one of the most typical lead generation strategy mistakes and can be a detriment to your conversion rate.&nbsp;<\/p>\n\n\n\n<p>By using a free solution such as LeadsBridge, you can enhance your omni-channel lead generation strategy and build your very own interconnected, <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">automated marketing<\/a> ecosystem.&nbsp;<\/p>\n\n\n\n<p>LeadsBridge offers over 380 integrations, focusing on bridging gaps between top advertising platforms &#8211; Google, Facebook, LinkedIn, and TikTok &#8211; and main marketing platforms &#8211; CRM, email marketing software, autoresponder, and much more.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This way, you can easily connect your preferred software with your advertising platforms, seamlessly synchronizing data for your marketing workflows. With the LeadsBridge <a href=\"https:\/\/leadsbridge.com\/pricing-plans\/\">Freemium plan<\/a>, you will have the ability to sync a maximum of 50 leads for free.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/breaking-news-leadsbridge-welcomes-free-forever-plan\/\">Discover more about our Freemium plan here.<\/a><\/p>\n\n\n\n<p>We are official partners with <a href=\"https:\/\/leadsbridge.com\/partnerships\/facebook-leadsbridge\/\">Facebook<\/a>, <a href=\"https:\/\/leadsbridge.com\/partnerships\/google-leadsbridge\/\">Google<\/a>, <a href=\"https:\/\/leadsbridge.com\/partnerships\/linkedin-leadsbridge\/\">LinkedIn<\/a> and <a href=\"https:\/\/leadsbridge.com\/partnerships\/tiktok-leadsbridge\/\">TikTok<\/a>. This means you can easily connect tools such as LinkedIn Lead Gen Forms, Google Lead Form Ads, TikTok Lead Generation and&nbsp; Facebook Lead Ads, access updated insights and rely on direct partner support, all whilst boosting your <a href=\"https:\/\/leadsbridge.com\/blog\/lead-generation-automation\/\">lead generation automation<\/a> potential.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64580c2958479\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect Facebook Lead Ads and Klaviyo\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64580c565847a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate the data management process between Facebook Lead Ads and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64580c955847b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline workflows between TikTok Lead Generation and Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/lead-sync\/\">Discover how you can stay on top of your data with LeadsBridge\u2019s Lead Sync feature<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-5-failing-to-make-data-driven-decision-s\">5. <strong>Failing to make data-driven decision<\/strong>s<\/h3>\n\n\n\n<p>The data related to your leads and existing customers provides valuable insight into what steps you should be taking next to enhance your lead generation. Failing to analyze this data can lead to a needless loss of opportunity in transforming a marketing qualified lead to a sales qualified lead.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-landing-pages-\"><strong>Landing pages<\/strong><\/h4>\n\n\n\n<p>It is advisable to dedicate time to evaluate the results of your primary landing pages used within your campaigns. When monitoring the data associated with these in Google Analytics and how a user behaves whilst navigating these, you may come to find out that certain pages are regularly visited but fail to convert.&nbsp;<\/p>\n\n\n\n<p>This may be because the content included in this page focuses too much on your selling points and not enough on the immediate needs of your audience. Ensuring that you include elements that prompt a reader to continue to the next stage can help to keep your conversion rate in a positive position.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image1-1024x665.png\" alt=\"Google Analytics landing pages overview\" class=\"wp-image-41905\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image1-1024x665.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image1-300x195.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image1-768x498.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image1-1536x997.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"7-exit-pages-\"><strong>Exit pages<\/strong><\/h4>\n\n\n\n<p>Knowing the last page viewed before the abandonment of a session helps to decipher how well you are engaging your audience and what needs to be optimized in order to keep the exit rate low.&nbsp;<\/p>\n\n\n\n<p>To remedy this, you can add webinars and blog articles relevant to your target audience\u2019s needs to inspire progression. This way, even if they are not ready to submit a contact form, they can take an alternative route to prepare for this stage instead of simply leaving.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image2-1024x604.png\" alt=\"Google Analytics Exit Pages overview\" class=\"wp-image-41906\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image2-1024x604.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image2-300x177.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image2-768x453.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image2-1536x906.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Image2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-6-overlooking-the-importance-of-gdpr-and-tcpa-requirements-\">6. <strong>Overlooking the importance of GDPR and TCPA requirements<\/strong><\/h3>\n\n\n\n<p>One of the greatest lead generation mistakes that a business can make is overlooking the importance of regulatory compliance with GDPR and<a href=\"https:\/\/activeprospect.com\/blog\/tcpa-rules\/\"> TCPA requirements<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.dnc.com\/what-is-tcpa\">TCPA law<\/a> is designed to protect consumers from unsolicited telemarketing communications and require businesses to obtain prior expressed written consent from a consumer before contact is initiated.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/gdpr.eu\/what-is-gdpr\/\">GDPR<\/a>, introduced within the European Union, governs the usage, processing and storage of every EU citizen&#8217;s personal data. <a href=\"https:\/\/leadsbridge.com\/blog\/gdpr-compliance-implementation-for-dummies-all-the-requirements-and-things-to-do\/\">GDPR compliance<\/a> must be adhered to by any organization with customers from the EU, even if the organization itself does not have a presence within the European Union.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/3198965-1024x683.jpg\" alt=\"\" class=\"wp-image-41879\" width=\"831\" height=\"554\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/3198965-1024x683.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/3198965-300x200.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/3198965-768x512.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/3198965-1536x1024.jpg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/3198965-2048x1365.jpg 2048w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.freepik.com\/free-vector\/data-protection-law-illustration-concept_6202729.htm#query=gdpr&amp;position=16&amp;from_view=search&amp;track=sph\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Therefore, it is imperative that you prioritize the acquisition of this <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-consent\/\">consent<\/a> and remain compliant within your lead generation in order to protect your business from litigation. <a href=\"https:\/\/activeprospect.com\/trustedform\/certify\/\">TrustedFrom Certify<\/a> can help you to achieve this.&nbsp;<\/p>\n\n\n\n<p>TrustedForm Certify provides independent authentication certificates for every lead you generate, enabling you to provide proof of prospect\u2019s consent and documentation of precisely when and where this consent was obtained.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-7-not-using-lead-generation-forms-in-paid-ads-\">7. <strong>Not using lead generation forms in paid ads<\/strong><\/h3>\n\n\n\n<p>Lead generation forms are a valuable tool for collecting customer data. However, failing to feature these in your paid ads is an example of bad lead generation practices, as you are eliminating the possibility of acquiring a wealth of lead data from those who click on your advertising.&nbsp;<\/p>\n\n\n\n<p>By leveraging the capabilities of <a href=\"https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/\">LinkedIn Lead Gen Forms<\/a>, <a href=\"https:\/\/leadsbridge.com\/blog\/step-by-step-guide-facebook-lead-generation-ads\/#0-how-does-facebook-lead-ads-work\">Facebook Lead Ads<\/a>, <a href=\"https:\/\/leadsbridge.com\/blog\/google-lead-form-ads\/\">Google Lead Form Ads<\/a> and <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-lead-generation\/\">TikTok Lead Generation<\/a> within your paid advertising, you can acquire data from the vast audiences present on each channel without even having to redirect users to a landing page. This method of lead generation is also cost efficient.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64580d8b5847e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate the transferral of data between Google Ads lead form extensions and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64580de25847f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Instantly connect LinkedIn Lead Gen Forms and Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"10-final-thoughts-\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>Any experienced marketer can recognize the importance of quality over quantity when attempting to expand a database of prospective customers. Although an influx of leads can offer fleeting gratification, the time spent refining your strategies to target qualified potential buyers offers the best return.&nbsp;<\/p>\n\n\n\n<p>Acknowledging the lead generation mistakes made by other businesses and implementing practices that counteract these actions can save you time and money, whilst simultaneously boosting your clientele and increasing the likelihood of conversion.&nbsp;<br><a href=\"https:\/\/leadsbridge.com\/lead-sync\/\">Discover the full potential of LeadsBridge\u2019s Lead Sync feature<\/a>.<\/p>\n\n\n<div class=\"lb-banner lb-banner-35412\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/how-to-master-facebook-instagram-lead-ads-for-successful-lead-generation-campaigns\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar1-Mobile.png 1x, 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decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/03\/Webinar1.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>lead generation mistakes<\/p>\n","protected":false},"author":45,"featured_media":41889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[],"industry":[],"class_list":["post-41872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/05\/Cover-Blog-13Apr.png","author_info":{"display_name":"Charlotte Odwyer","author_link":"https:\/\/leadsbridge.com\/blog\/author\/charlotte\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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