{"id":42257,"date":"2023-06-19T08:56:26","date_gmt":"2023-06-19T08:56:26","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=42257"},"modified":"2025-06-03T16:51:01","modified_gmt":"2025-06-03T16:51:01","slug":"ftc-car-dealerships","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/","title":{"rendered":"A guide to the FTC car dealerships&#8217; new lead generation rules"},"content":{"rendered":"\n<p>To any automotive, motorcycle, RV, and powersports dealership in the country, <strong>June 9, 2023<\/strong> wasn\u2019t just any day in the calendar. It was probably marked in red as <strong>the day when everything changed<\/strong>.<\/p>\n\n\n\n<p>According to the <strong>FTC Safeguards Rule<\/strong>, auto dealers now have to comply with a <strong>new set of guidelines<\/strong> with the aim of better <strong>protecting their customers\u2019 personal information<\/strong> from cyber attacks.<\/p>\n\n\n\n<p>This article is a \u201cdealer guide\u201d to the FTC Safeguards Rule, to help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn who is covered by the new regulations;<\/li>\n\n\n\n<li>What are the steps to guarantee compliance;<\/li>\n\n\n\n<li>What this all entails for auto dealerships;<\/li>\n\n\n\n<li>And how you can optimize your automotive lead generation campaigns thanks to LeadsBridge.<\/li>\n<\/ul>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-15b4a1d2-557a-4b38-a9ca-990ceb3039f5\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#0-what-is-the-ftc-safeguards-rule>What is the FTC Safeguards Rule?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#1-what-businesses-fall-under-the-safeguards-rule->What businesses fall under the Safeguards Rule?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#2-why-you-should-comply-with-the-new-ftc-car-dealerships-rules>Why you should comply with the new FTC car dealerships rules<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#3-ftc-regulations-for-auto-dealers-what-to-do>FTC regulations for auto dealers: What to do<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#4-implement-access-controls>Implement access controls<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#5-keep-an-inventory>Keep an inventory<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#6-encrypt-information-in-transit-and-at-rest>Encrypt information in transit and at rest<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#7-assess-your-custom-apps>Assess your custom apps<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#8-implement-mfa>Implement MFA<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#9-dispose-of-customer-information-securely>Dispose of customer information securely<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#10-anticipate-and-evaluate-changes-to-your-information-systems>Anticipate and evaluate changes to your information systems<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#11-keep-an-access-log>Keep an access log<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#12-automate-your-dealership%E2%80%99s-lead-generation-with-leadsbridge-integrations>Automate your dealership\u2019s lead generation with LeadsBridge integrations<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#13-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-the-ftc-safeguards-rule\">What is the FTC Safeguards Rule?<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.ftc.gov\/\">Federal Trade Commission<\/a>\u2019s <a href=\"https:\/\/www.ecfr.gov\/current\/title-16\/chapter-I\/subchapter-C\/part-314\">Standards for Safeguarding Customer Information<\/a> &#8211; the Safeguards Rule, for short &#8211; is a <strong>set of regulations<\/strong> that require financial institutions to develop and implement a comprehensive information security program.<\/p>\n\n\n\n<p>The purpose of the Safeguards Rule is to <strong>protect the security, confidentiality, and integrity of customers\u2019 Personally Identifiable Information (PII)<\/strong> from cyberattacks, identity theft, and other forms of fraud.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-what-businesses-fall-under-the-safeguards-rule-\">What businesses fall under the Safeguards Rule?&nbsp;<\/h2>\n\n\n\n<p>The Safeguards Rule applies to <strong>all financial institutions that are subject to the FTC\u2019s jurisdiction<\/strong> and that aren\u2019t subject to the enforcement authority of another regulator under section 505 of the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/privacy-security\/gramm-leach-bliley-act\">Gramm-Leach-Bliley Act<\/a>.&nbsp;<\/p>\n\n\n\n<p>A business can be identified as a \u201c<a href=\"https:\/\/www.govinfo.gov\/content\/pkg\/USCODE-2020-title12\/pdf\/USCODE-2020-title12-chap17-sec1843.pdf\">financial institution<\/a>\u201d if it\u2019s engaged in an activity that is \u201cfinancial in nature\u201d or is \u201cincidental to such financial activities.\u201d<\/p>\n\n\n\n<p>As listed in <a href=\"https:\/\/www.ecfr.gov\/current\/title-16\/chapter-I\/subchapter-C\/part-314#314.2\">Section 314.2(h)<\/a> of the regulation, here are a few examples of the kinds of entities that are considered financial institutions under the Safeguards Rule:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mortgage lenders<\/li>\n\n\n\n<li>Payday lenders<\/li>\n\n\n\n<li>Finance companies<\/li>\n\n\n\n<li>Mortgage brokers<\/li>\n\n\n\n<li>Account servicers<\/li>\n\n\n\n<li>Check cashers<\/li>\n\n\n\n<li>Wire transferors<\/li>\n\n\n\n<li>Collection agencies<\/li>\n\n\n\n<li>Credit counselors and other financial advisors<\/li>\n\n\n\n<li><a href=\"https:\/\/www.supermoney.com\/reviews\/tax-preparation\" target=\"_blank\" rel=\"noreferrer noopener\">Tax preparation firms<\/a><\/li>\n\n\n\n<li>Non-federally insured credit unions<\/li>\n\n\n\n<li>Investment advisors<\/li>\n<\/ul>\n\n\n\n<p>Considering that buying or leasing a car is one of the biggest financial transactions for many consumers (aside from buying a house), <strong>the FTC Safeguards Rule involves auto dealers<\/strong> as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-why-you-should-comply-with-the-new-ftc-car-dealerships-rules\">Why you should comply with the new FTC car dealerships rules<\/h2>\n\n\n\n<p>The main reason why the FTC regulations for auto dealers should be taken very seriously from now on is this number right here: <strong>$50,125<\/strong>. This is the <strong>maximum amount per incident<\/strong> that the FTC can fine you.<\/p>\n\n\n\n<p>Take a moment to think about how many items of PII (current and past) you and your staff have on your computers, phones, and business systems. This includes driver\u2019s licenses, insurance cards, ID\u2019s, and any other document that has a customer\u2019s name along with additional information about them.&nbsp;<\/p>\n\n\n\n<p>It may be hundreds, if not thousands. Now take that number and multiply it by $50,125. Considering that <strong>each of those PII items counts as an individual incident<\/strong>, that is a lot of money for a dealership owner to have to pay.<\/p>\n\n\n\n<p>Then, how can you avoid that?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-ftc-regulations-for-auto-dealers-what-to-do\">FTC regulations for auto dealers: What to do<\/h2>\n\n\n\n<p>The new FTC Safeguards Rule requires dealerships to <strong>implement an information security program<\/strong> &#8211; a set of procedures and guidelines &#8211; that they have to follow in order to protect their customers\u2019 information from unauthorized access or data breaches. To help meet this requirement, you can <a href=\"https:\/\/www.acecloudhosting.com\/cyber-security\/written-information-security-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">download a free IRS WISP template<\/a> and customize it to align with your dealership\u2019s security needs.<\/p>\n\n\n\n<p>According to the FTC car dealerships cybersecurity regulations, \u201c<a href=\"https:\/\/www.ecfr.gov\/current\/title-16\/chapter-I\/subchapter-C\/part-314\">customer information<\/a>\u201d is \u201cany record containing nonpublic personal information about a customer of a financial institution, whether in paper, electronic, or other form, that is handled or maintained by or on behalf of you or your affiliates.\u201d Basically: Information about your own customers and information about customers of other financial institutions that have provided that data to you.<\/p>\n\n\n\n<p>Your information security program has to be written down, and it must be drafted taking into consideration the size and complexity of your business, the nature and scope of your activities, and the sensitivity of the information you handle. To know exactly what this means for your business, you should <strong>consult with your legal advisor<\/strong>.<\/p>\n\n\n\n<p>Here is a <strong>set of FTC car dealerships\u2019 guidelines<\/strong> that auto dealers will be required to follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-implement-access-controls\">Implement access controls<\/h3>\n\n\n\n<p>You must implement and periodically review access controls. Meaning, you need to <strong>determine who can access customers\u2019 information and how they can access it<\/strong>. For example, your company may require employees to log in with a unique user ID and password, or use an electronic key card system. Once access controls are in place, remember to review them regularly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-keep-an-inventory\">Keep an inventory<\/h3>\n\n\n\n<p>Know what information you have and where you keep it. You need to <strong>have a clear understanding of your company\u2019s information ecosystem<\/strong>. Conduct a periodic inventory of data, noting where it\u2019s collected, stored, or transmitted. Keep an accurate list of all systems, devices, platforms, and personnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-encrypt-information-in-transit-and-at-rest\">Encrypt information in transit and at rest<\/h3>\n\n\n\n<p>Encryption is a process of transforming comprehensible data into an incomprehensible format. This way, anyone who does not have the key won\u2019t be able to access the information. Out of all the FTC car dealerships rules, this is probably the one that most auto dealers are not prepared for: The <a href=\"https:\/\/www.ecfr.gov\/current\/title-16\/chapter-I\/subchapter-C\/part-314#p-314.4(c)(3)\"><strong>end-to-end encryption requirement<\/strong><\/a><strong> for everything in transit and at rest over external and internal networks<\/strong>.<\/p>\n\n\n\n<p>Every item of PII that is shared digitally between the consumer and the dealership must be encrypted in transit, which means that from now on &#8211; in order to be FTC compliant &#8211; <strong>sales staff will no longer be able to transfer PII via unencrypted text or email<\/strong>. Additionally, utilizing services that <a href=\"https:\/\/nordvpn.com\/features\/hide-ip\/\" target=\"_blank\" rel=\"noreferrer noopener\">hide your IP<\/a> can further ensure anonymity and protection online.<\/p>\n\n\n\n<p>Auto dealers will have to resort to alternative solutions like, for example, <strong>encrypted email services<\/strong>. Or, they could direct their customers to provide the information <strong>via phone call or directly on a website<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-assess-your-custom-apps\">Assess your custom apps<\/h3>\n\n\n\n<p>If your business has developed custom applications that store, access, or transfer customers\u2019 data, <strong>make sure they meet FTC compliance standards<\/strong> for auto dealerships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-implement-mfa\">Implement MFA<\/h3>\n\n\n\n<p>You\u2019re required to implement <a href=\"https:\/\/scalefusion.com\/products\/oneidp\/multi-factor-authentication-mfa\" target=\"_blank\" rel=\"noreferrer noopener\">Multi-Factor Authentication (MFA)<\/a> to access your business\u2019s applications or customers\u2019 data. In addition to username and password, <strong>MFA adds an extra layer of security by requiring users to provide one more authentication factor<\/strong> &#8211; which can be a one-time code or biometric characteristics &#8211; when logging in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-dispose-of-customer-information-securely\">Dispose of customer information securely<\/h3>\n\n\n\n<p>You\u2019re allowed to <strong>hold on to certain records no longer than two years<\/strong> after your most recent use of it. After that, you\u2019re required to take secure measures to destroy it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-anticipate-and-evaluate-changes-to-your-information-systems\">Anticipate and evaluate changes to your information systems<\/h3>\n\n\n\n<p>If you\u2019re planning on changing your information systems &#8211; which include new equipment, technology, software, updates, or personnel changes &#8211; you have to <strong>evaluate how that could affect customer information security, and take measures to make sure you\u2019re still compliant <\/strong>with the new FTC motor vehicle trade regulation rule.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-keep-an-access-log\">Keep an access log<\/h3>\n\n\n\n<p>You\u2019re required to put in place a log system to <strong>monitor when authorized users access customers\u2019 data<\/strong>, and to keep an eye on potential unauthorized access.<\/p>\n\n\n\n<p>Please note that <strong>these guidelines are not comprehensive<\/strong>. The best way to ensure compliance is to have your legal and compliance teams complete a thorough review of these new FTC regulations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-automate-your-dealership%E2%80%99s-lead-generation-with-leadsbridge-integrations\">Automate your dealership\u2019s lead generation with LeadsBridge integrations<\/h2>\n\n\n\n<p>With the added complexities of the FTC car dealerships regulations, auto dealers will have to find <strong>solutions to help them make their <\/strong><a href=\"https:\/\/leadsbridge.com\/blog\/automotive-marketing-strategies\/\"><strong>lead generation activities<\/strong><\/a><strong> easier and faster<\/strong>.<\/p>\n\n\n\n<p>Thankfully, <strong>LeadsBridge<\/strong> offers a number of <strong>industry-specific integrations<\/strong> to help auto dealerships share their lead data across their marketing stack safely, automatically, and in real time.<\/p>\n\n\n\n<p>The way it works is very easy: by connecting your martech stack with LeadsBridge\u2019s integrations, whenever a lead fills out a form (either on an advertising platform, or on your website), that lead will be automatically sent to your CRM, email marketing software, autoresponder, or any other marketing tool, in real time.<\/p>\n\n\n\n<p>Check out our <strong>most popular integrations<\/strong> for the automotive industry.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6490140ef59bd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/webhook\/adf-xml-automotive\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo168.png\" alt=\"{\"id\":168,\"name\":\"Webhook\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo168.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo168.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo168.png\",\"slug\":\"webhook\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo2.png\" alt=\"ADF\/XML (automotive) logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with {&#8220;id&#8221;:168,&#8221;name&#8221;:&#8221;Webhook&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo168.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo168.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo168.png&#8221;,&#8221;slug&#8221;:&#8221;webhook&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:1} and ADF\/XML (automotive)<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p><a href=\"https:\/\/blog.motiveretail.com\/glba-calls-for-change-to-non-compliant-xml-adf-format\"><strong>ADF\/XML<\/strong><\/a> &#8211; while being one of the most popular tools for auto dealerships &#8211; is under scrutiny&nbsp; right now because it uses a non-encrypted transfer mechanism which could be <strong>vulnerable to interception<\/strong> or unauthorized access.<\/p>\n\n\n\n<p>But don\u2019t fret. <strong>ADF\/XML also works via HTTPS<\/strong> &#8211; which is secure &#8211; <strong>and via email<\/strong>.<\/p>\n\n\n\n<p>The LeadsBridge integration for ADF\/XML via email uses a <strong>TLS encryption, which helps make it more compliant <\/strong>to the FTC car dealerships security requirements, as long as the destination system accepts minimum TLS v1.2 encryption standard.<\/p>\n\n\n\n<p>However, if the destination doesn&#8217;t accept this kind of encryption, then the ADF\/XML standard allows previous TLS versions to be used at reduced security effectiveness. But only when this specific instance occurs.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6490144ff59be\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/absolute-results\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo519.png\" alt=\"Absolute Results logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and Absolute Results<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64901475f59bf\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/jotform\/vinsolutions\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo673.png\" alt=\"{\"id\":673,\"name\":\"JotForm\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo673.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo673.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo673.png\",\"slug\":\"jotform\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo164.png\" alt=\"VinSolutions logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with {&#8220;id&#8221;:673,&#8221;name&#8221;:&#8221;JotForm&#8221;,&#8221;logoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo673.png&#8221;,&#8221;lgLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo673.png&#8221;,&#8221;xsLogoUri&#8221;:&#8221;http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo673.png&#8221;,&#8221;slug&#8221;:&#8221;jotform&#8221;,&#8221;isSource&#8221;:1,&#8221;isDestination&#8221;:0} and VinSolutions<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_64901491f59c0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/dealersocket\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo35.png\" alt=\"DealerSocket logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with DealerSocket and ActiveCampaign<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_649014b0f59c1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/elead\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo44.png\" alt=\"elead logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Google Ads lead form extensions and elead<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_649014cff59c2\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-marketplace-ads\/velocify\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo880.png\" alt=\"Facebook Marketplace Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo412.png\" alt=\"Velocify logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Marketplace Ads and Velocify<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Explore <a href=\"https:\/\/leadsbridge.com\/integrations\/industries\/automotive\/\">all automotive integrations here<\/a>.&nbsp;<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/leadsbridge.com\/blog\/automotive-lead-management\/\">automated integrations<\/a> allow you to <strong>take <\/strong><a href=\"https:\/\/leadsbridge.com\/blog\/automotive-customer-engagement\/\"><strong>immediate action<\/strong><\/a><strong> on your newly acquired leads<\/strong>, giving you a huge head start over the competition. Not to mention, they free you from having to manually download and upload data into different platforms, giving you back the time you need to push your leads through the funnel.<\/p>\n\n\n\n<p>The best part? Our integrations are <strong>100% CCPA compliant<\/strong>. Why? Because we never store any of your lead data, we just pass it through across your platforms, which helps you maintain compliance with the new regulations mentioned above.<\/p>\n\n\n\n<p>If you\u2019re looking for some inspiration on how to best advertise your auto dealership, check out these articles below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/how-to-advertise-your-car-dealership-on-facebook\/\">How to advertise your car dealership on Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/7-car-dealership-event-ideas-you-can-use-all-year-long\/\">15 car dealership event ideas you can use all year long<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>The way auto dealerships are going to approach lead generation from now on is never going to be the same. With the FTC car dealerships new regulations in place, auto dealers will have to be very careful with how they handle their customers\u2019 data. In order to avoid heavy fines &#8211; with a maximum of $50,125 per incident &#8211; they will have to <strong>put in place safety measures to help their businesses guarantee FTC compliance<\/strong>.<\/p>\n\n\n\n<p>Thankfully, <strong>LeadsBridge automated integrations<\/strong> can help you share lead data across platforms safely, automatically, and in real time.<\/p>\n\n\n\n<p>Explore all of our <a href=\"https:\/\/leadsbridge.com\/integrations\/industries\/automotive\/\">automotive integrations<\/a> here and <a href=\"https:\/\/leadsbridge.com\/pricing-plans\/\">start automating with LeadsBridge<\/a>!<\/p>\n\n\n<div class=\"lb-banner lb-banner-37658\">\n    <a href=\"https:\/\/leadsbridge.com\/demo\/\" title=\"\" target=\"_blank\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Mobile@2x.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2022\/08\/Demo-Request-Desktop@2x.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>To any automotive, motorcycle, RV, and powersports dealership in the country, June 9, 2023 wasn\u2019t just any day in the calendar. It was probably marked in red as the day when everything changed. According to the FTC Safeguards Rule, auto dealers now have to comply with a new set of guidelines with the aim of [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":42261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[85],"tags":[68],"industry":[],"class_list":["post-42257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-automotive"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Cover-Blog-12June.png","author_info":{"display_name":"Marialuisa Aldeghi","author_link":"https:\/\/leadsbridge.com\/blog\/author\/jalu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A guide to the FTC car dealerships&#039; new lead generation rules<\/title>\n<meta name=\"description\" content=\"Here&#039;s everything you need to know about the FTC Safeguards Rule and what you need to do to guarantee compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A guide to the FTC car dealerships&#039; new lead generation rules\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s everything you need to know about the FTC Safeguards Rule and what you need to do to guarantee compliance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-19T08:56:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T16:51:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Cover-Blog-12June.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marialuisa Aldeghi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marialuisa Aldeghi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/\"},\"author\":{\"name\":\"Marialuisa Aldeghi\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/36c0276f4c20e137a8fa0642e16f8a21\"},\"headline\":\"A guide to the FTC car dealerships&#8217; new lead generation rules\",\"datePublished\":\"2023-06-19T08:56:26+00:00\",\"dateModified\":\"2025-06-03T16:51:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/\"},\"wordCount\":1724,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Cover-Blog-12June.png\",\"keywords\":[\"Automotive\"],\"articleSection\":[\"Lead acquisition\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/\",\"name\":\"A guide to the FTC car dealerships' new lead generation rules\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Cover-Blog-12June.png\",\"datePublished\":\"2023-06-19T08:56:26+00:00\",\"dateModified\":\"2025-06-03T16:51:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/36c0276f4c20e137a8fa0642e16f8a21\"},\"description\":\"Here's everything you need to know about the FTC Safeguards Rule and what you need to do to guarantee compliance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Cover-Blog-12June.png\",\"contentUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Cover-Blog-12June.png\",\"width\":2401,\"height\":1256,\"caption\":\"ftc car dealerships\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/ftc-car-dealerships\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadsbridge.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A guide to the FTC car dealerships&#8217; new lead generation rules\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/\",\"name\":\"LeadsBridge\",\"description\":\"Official LeadsBridge Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadsbridge.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/36c0276f4c20e137a8fa0642e16f8a21\",\"name\":\"Marialuisa Aldeghi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f67d59743b9f9946acb56be2360231550896764b98ebd70fcb687be266cff249?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f67d59743b9f9946acb56be2360231550896764b98ebd70fcb687be266cff249?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f67d59743b9f9946acb56be2360231550896764b98ebd70fcb687be266cff249?s=96&d=mm&r=g\",\"caption\":\"Marialuisa Aldeghi\"},\"description\":\"Marialuisa brings a wealth of expertise to the table as an accomplished content strategist and creator with years of experience in the B2B digital marketing landscape. After getting her Bachelor\u2019s Degree in Foreign Languages and Literatures in Milan, she got a dual Master\u2019s Degree in Communication in both Italy and the U.S. Her dynamic background has shaped her into a true cosmopolitan spirit with an appetite for adventure. Don't be fooled by her wanderlust though - she enjoys peaceful evenings at home just as much.\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/author\\\/jalu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A guide to the FTC car dealerships' new lead generation rules","description":"Here's everything you need to know about the FTC Safeguards Rule and what you need to do to guarantee compliance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/","og_locale":"en_US","og_type":"article","og_title":"A guide to the FTC car dealerships' new lead generation rules","og_description":"Here's everything you need to know about the FTC Safeguards Rule and what you need to do to guarantee compliance.","og_url":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/","og_site_name":"LeadsBridge","article_published_time":"2023-06-19T08:56:26+00:00","article_modified_time":"2025-06-03T16:51:01+00:00","og_image":[{"width":2401,"height":1256,"url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Cover-Blog-12June.png","type":"image\/png"}],"author":"Marialuisa Aldeghi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marialuisa Aldeghi","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#article","isPartOf":{"@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/"},"author":{"name":"Marialuisa Aldeghi","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/36c0276f4c20e137a8fa0642e16f8a21"},"headline":"A guide to the FTC car dealerships&#8217; new lead generation rules","datePublished":"2023-06-19T08:56:26+00:00","dateModified":"2025-06-03T16:51:01+00:00","mainEntityOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/"},"wordCount":1724,"image":{"@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Cover-Blog-12June.png","keywords":["Automotive"],"articleSection":["Lead acquisition"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/","url":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/","name":"A guide to the FTC car dealerships' new lead generation rules","isPartOf":{"@id":"https:\/\/leadsbridge.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#primaryimage"},"image":{"@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Cover-Blog-12June.png","datePublished":"2023-06-19T08:56:26+00:00","dateModified":"2025-06-03T16:51:01+00:00","author":{"@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/36c0276f4c20e137a8fa0642e16f8a21"},"description":"Here's everything you need to know about the FTC Safeguards Rule and what you need to do to guarantee compliance.","breadcrumb":{"@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#primaryimage","url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Cover-Blog-12June.png","contentUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/06\/Cover-Blog-12June.png","width":2401,"height":1256,"caption":"ftc car dealerships"},{"@type":"BreadcrumbList","@id":"https:\/\/leadsbridge.com\/blog\/ftc-car-dealerships\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadsbridge.com\/"},{"@type":"ListItem","position":2,"name":"A guide to the FTC car dealerships&#8217; new lead generation rules"}]},{"@type":"WebSite","@id":"https:\/\/leadsbridge.com\/#website","url":"https:\/\/leadsbridge.com\/","name":"LeadsBridge","description":"Official LeadsBridge Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadsbridge.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/36c0276f4c20e137a8fa0642e16f8a21","name":"Marialuisa Aldeghi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f67d59743b9f9946acb56be2360231550896764b98ebd70fcb687be266cff249?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f67d59743b9f9946acb56be2360231550896764b98ebd70fcb687be266cff249?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f67d59743b9f9946acb56be2360231550896764b98ebd70fcb687be266cff249?s=96&d=mm&r=g","caption":"Marialuisa Aldeghi"},"description":"Marialuisa brings a wealth of expertise to the table as an accomplished content strategist and creator with years of experience in the B2B digital marketing landscape. After getting her Bachelor\u2019s Degree in Foreign Languages and Literatures in Milan, she got a dual Master\u2019s Degree in Communication in both Italy and the U.S. Her dynamic background has shaped her into a true cosmopolitan spirit with an appetite for adventure. Don't be fooled by her wanderlust though - she enjoys peaceful evenings at home just as much.","url":"https:\/\/leadsbridge.com\/blog\/author\/jalu\/"}]}},"_links":{"self":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/42257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/comments?post=42257"}],"version-history":[{"count":10,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/42257\/revisions"}],"predecessor-version":[{"id":49433,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/42257\/revisions\/49433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media\/42261"}],"wp:attachment":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media?parent=42257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/categories?post=42257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/tags?post=42257"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/industry?post=42257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}