{"id":43604,"date":"2025-09-24T08:22:00","date_gmt":"2025-09-24T08:22:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=43604"},"modified":"2025-09-24T08:27:33","modified_gmt":"2025-09-24T08:27:33","slug":"linkedin-insight-tag","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/","title":{"rendered":"How to set up a LinkedIn Insight Tag"},"content":{"rendered":"\n<p>One of the most powerful tools available to boost your LinkedIn marketing campaigns is the LinkedIn Insight Tag, also known as the LinkedIn tracking pixel or LinkedIn pixel.&nbsp;<\/p>\n\n\n\n<p>You can use it to better understand your audience and track their behaviors across your website, gain insights into which campaigns are working, and adjust your strategy accordingly.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-e25d22ba-53ad-48ea-aab8-58061fac16b9\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/#0-what-is-the-linkedin-insight-tag-and-why-is-it-important>What is the LinkedIn Insight Tag and why is it important?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/#1-how-does-the-linkedin-insight-tag-work>How does the LinkedIn Insight Tag work?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/#6-how-to-set-up-a-linkedin-insight-tag>How to set up a LinkedIn Insight Tag<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/#8-how-to-check-if-the-linkedin-insight-tag-is-working>How to check if the LinkedIn Insight Tag is working<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/#9-linkedin-insight-tag-and-gdpr-compliance>LinkedIn Insight Tag and GDPR compliance<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/#10-maximizing-linkedin-insight-tag-with-leadsbridge-integrations>Maximizing LinkedIn Insight Tag with LeadsBridge integrations<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/#14-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In this guide, we\u2019ll cover how to easily set up a LinkedIn Insight Tag and explain why it&#8217;s necessary, and introduce <a href=\"https:\/\/leadsbridge.com\/blog\/lead-management-automation\/\">automation solutions for improved data management<\/a>, such as:&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_651471290a395\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Streamline your LinkedIn campaigns with LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_651471910a396\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1146.png\" alt=\"{\"id\":1146,\"name\":\"LinkedIn Offline Conversions API\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png\",\"slug\":\"linkedin-offline-conversions-api\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite marketing tools with LinkedIn Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-the-linkedin-insight-tag-and-why-is-it-important\">What is the LinkedIn Insight Tag and why is it important?<\/h2>\n\n\n\n<p>The LinkedIn Insight Tag or LinkedIn tracking pixel is a JavaScript code that you can integrate into your website to track user interactions and collect valuable data about your website visitors.&nbsp;<\/p>\n\n\n\n<p>This data includes insightful information such as the pages they visited, the duration of their visits, and the actions they performed on your site.&nbsp;<\/p>\n\n\n\n<p>This data then helps you optimize your marketing campaigns and make well-informed decisions regarding your LinkedIn ad campaigns.<\/p>\n\n\n\n<p>Here\u2019s why the LinkedIn Insight Tag is crucial.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insight-driven decisions:<\/strong> Turn behavior data into sharper creative and strategy.<\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-target-audience\/\"><strong>Precise targeting<\/strong><\/a><strong>:<\/strong> Use tag data to reach the right people and lift conversions.<\/li>\n\n\n\n<li><strong>Conversion tracking:<\/strong> See what works and optimize spend fast.<\/li>\n\n\n\n<li><strong>Retargeting:<\/strong> Re-engage site visitors on LinkedIn to nudge action.<\/li>\n<\/ul>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-how-does-the-linkedin-insight-tag-work\">How does the LinkedIn Insight Tag work?<\/h2>\n\n\n\n<p>Understanding how the LinkedIn tracking pixel works is the first step to making the most of it.&nbsp;<\/p>\n\n\n\n<p>The LinkedIn Insight Tag collects data from your website using first-party cookies. These cookies track user interactions and gather information about website visitors.<\/p>\n\n\n\n<p>The data collected is then used to create customized audiences for ad targeting, track conversions, and can also be used for <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/\">retargeting purposes<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-data-collection\">Data collection<\/h3>\n\n\n\n<p>The tag collects data about visitors to your website, such as page views, interactions, and conversions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-first-party-cookies\">First-party cookies<\/h3>\n\n\n\n<p>LinkedIn uses first-party cookies to store information about website visitors. These cookies are placed on the visitor\u2019s browser when they land on your site. They help track their journey and interactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-tracking-user-interactions\">Tracking user interactions<\/h3>\n\n\n\n<p>The tag tracks specific user interactions, such as when someone views a page, completes a form, or makes a purchase. This data is then sent back to your <a href=\"https:\/\/leadsbridge.com\/blog\/create-linkedin-advertising-account\/\">LinkedIn ad account<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-linkedin-insight-tag-example\">LinkedIn Insight Tag example<\/h3>\n\n\n\n<p>Now that you have an idea about how it works, let&#8217;s take a look at the LinkedIn Insight Tag example to see its function in a team&#8217;s workflow.<\/p>\n\n\n\n<p>A B2B SaaS team installs the LinkedIn Insight Tag via Google Tag Manager using the built-in template. They paste their Partner ID (e.g., 1234567), set an All Pages trigger behind a marketing-cookies consent gate, and publish.&nbsp;<\/p>\n\n\n\n<p>On the site, the tag loads in the global footer, so it fires everywhere (except sensitive pages). In Campaign Manager, they go to Analyze and then to Insight Tag and Data Sources.&nbsp;<\/p>\n\n\n\n<p>There, they can see the status flip to Active once traffic comes in; they then create a \u201cDemo Sign-Up\u201d, see the conversion tied to the &#8216;thank-you URL&#8217;, build a Matched Audience for visitors, and see the &#8216;pricing&#8217; performance in the last 90 days.&nbsp;<\/p>\n\n\n\n<p>What they get afterwards is compliant tracking, solid retargeting, and conversion reporting that\u2019s future-proofed when they later add <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-conversions-api\/\">LinkedIn Conversions API<\/a> to deduplicate server as well as browser-side events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-how-to-set-up-a-linkedin-insight-tag\">How to set up a LinkedIn Insight Tag<\/h2>\n\n\n\n<p>Now, let\u2019s get into setting it up on your website using a simple step-by-step instruction.<\/p>\n\n\n\n<p><strong>Step 1: Open Campaign Manager<\/strong><\/p>\n\n\n\n<p>Once logged in to your<a href=\"http:\/\/linkedin.com\/campaignmanager\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn Campaign Manager account<\/a>, go to <strong>Analyze <\/strong>and find the <strong>Insight Tag<\/strong> in the account you\u2019ll use.<\/p>\n\n\n\n<p><strong>Step 2: Get your tag<\/strong><\/p>\n\n\n\n<p>Choose to do this step via <strong>Manual install<\/strong> or<strong> a <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/insight-tag\" target=\"_blank\" rel=\"noreferrer noopener\">Tag Manager<\/a><\/strong> (GTM, Adobe, Tealium).<\/p>\n\n\n\n<p>Copy either the full JavaScript snippet (manual) or your <strong>Partner ID<\/strong> (GTM template).<\/p>\n\n\n\n<p><strong>Step 3: Install<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct install:<\/strong> Paste the snippet in your site\u2019s global footer, just before &lt;\/body&gt; so it loads on every page. Don\u2019t place it on pages that handle sensitive personal data.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"894\" height=\"642\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/image-4.png\" alt=\"How to set up a LinkedIn Insight Tag\" class=\"wp-image-50397\" style=\"width:496px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/image-4.png 894w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/image-4-300x215.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/image-4-768x552.png 768w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GTM:<\/strong> Add a LinkedIn Insight Tag (template), paste your Partner ID, and use an All Pages trigger (or narrower triggers if you truly need to limit scope).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/image-5-1024x703.png\" alt=\"How to set up a LinkedIn Insight Tag\" class=\"wp-image-50398\" style=\"width:476px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/image-5-1024x703.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/image-5-300x206.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/image-5-768x527.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/image-5.png 1084w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Step 4: Verify<\/strong><\/p>\n\n\n\n<p>In Campaign Manager, go to <strong>Analyze <\/strong>and then<strong> Conversion Tracking. <\/strong>Next, find<strong> Data Sources<\/strong>. When LinkedIn detects traffic with your tag, the status shows <strong>Active<\/strong> (may take up to 24 hours).<\/p>\n\n\n\n<p><strong>Step 5: Start using the tag<\/strong><\/p>\n\n\n\n<p>The base tag only collects page views. To get value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create <strong>Conversions<\/strong> and attach them to campaigns.<\/li>\n\n\n\n<li>Build <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/\"><strong>Matched Audiences<\/strong><\/a> (e.g., website retargeting).<\/li>\n\n\n\n<li>Consider <strong>Conversions API<\/strong> via partners for more robust first-party tracking.<\/li>\n<\/ul>\n\n\n\n<p>Keep in mind not to install multiple Insight Tags on the same site.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-where-to-find-linkedin-insight-tag\">Where to find LinkedIn Insight Tag?<\/h3>\n\n\n\n<p>You can follow the steps above if you want to know where to find the LinkedIn Insight Tag you have set up.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a quick route:&nbsp;<\/p>\n\n\n\n<p>Open LinkedIn Campaign Manager and pick the right ad account (not finding your tag might mean you are on the wrong account).<\/p>\n\n\n\n<p>In the top menu, open Account Assets (some accounts show it under Analyze) and click Insight Tag.<\/p>\n\n\n\n<p>On that page, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Copy the code<\/strong> by choosing \u201cI will install the tag myself\u201d to get the JavaScript, or \u201cI will use a tag manager\u201d for GTM.<br><\/li>\n\n\n\n<li><strong>Share access<\/strong> to the tag with other ad accounts via Manage Permissions\/Manage Sharing.<br><\/li>\n\n\n\n<li><strong>Check the status <\/strong>to confirm it shows Verified.<br><\/li>\n<\/ul>\n\n\n\n<p>If you still can\u2019t see \u201cInsight Tag,\u201d you might not have the right permissions, or the account hasn\u2019t created a tag yet.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-how-to-check-if-the-linkedin-insight-tag-is-working\">How to check if the LinkedIn Insight Tag is working<\/h2>\n\n\n\n<p>Need to make sure your Insight Tag is working correctly? Follow these steps to verify its performance:<\/p>\n\n\n\n<p>Step 1: Campaign manager<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your LinkedIn Campaign Manager account.<\/li>\n<\/ul>\n\n\n\n<p>Step 2: Navigate to the Insight Tag page<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on \u201cAnalyze\u201d and select \u201cInsight Tag.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Step 3: Check for activity<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You should see data about your website visitors\u2019 activity, including page views, conversions, and more.<\/li>\n\n\n\n<li>This confirms that your Insight Tag is working as intended.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-linkedin-insight-tag-and-gdpr-compliance\">LinkedIn Insight Tag and GDPR compliance<\/h2>\n\n\n\n<p>Using the LinkedIn Insight Tag in 2025 is fine if you handle <a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a1444756\/linkedin-marketing-solutions-and-the-general-data-protection-regulation-gdpr-\" target=\"_blank\" rel=\"noreferrer noopener\">consent<\/a> right. Here\u2019s how to go about it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the EU\/EEA, block it until users opt in via your CMP or Tag Manager, then let it run.<\/li>\n\n\n\n<li>Install the base tag in your site\u2019s global footer so it loads site-wide, and don\u2019t load it on pages with sensitive personal data.&nbsp;<\/li>\n\n\n\n<li>Be clear in your cookie and privacy policy about how you use LinkedIn, what data is collected (page views\/clicks, referrer\/IP address, device, timestamps), and why.&nbsp;<\/li>\n\n\n\n<li>For durable measurement as cookies fade, pair the tag with LinkedIn Conversions API and enhanced first-party tracking, and deduplicate browser + server events.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-maximizing-linkedin-insight-tag-with-leadsbridge-integrations\">Maximizing LinkedIn Insight Tag with LeadsBridge integrations<\/h2>\n\n\n\n<p>Wondering how to manage all your data best? Or, <a href=\"https:\/\/leadsbridge.com\/blog\/the-best-linkedin-crm-integrations\/\">what are the top CRM integrations you use for your advertising<\/a>?&nbsp;&nbsp;<\/p>\n\n\n\n<p>LeadsBridge offers integrations that can take your campaigns to the next level.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"11-retargeting-with-linkedin-matched-audiences\">Retargeting with LinkedIn Matched Audiences<\/h3>\n\n\n\n<p>As a first-party data source, <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/\">LinkedIn Matched Audiences<\/a> offers a powerful retargeting tool for businesses looking to boost conversions.&nbsp;<\/p>\n\n\n\n<p>With seamless integrations, website visitors and leads from LinkedIn\u2019s extensive user network can be targeted with precision.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_651473d80a39a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_651474050a39b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Zoho CRM and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_651474650a39c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pipedrive\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pipedrive and LinkedIn Matched Audiences\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"12-linkedin-conversions-api-integrations\">LinkedIn Conversions API integrations<\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-offline-conversions\/\">LinkedIn Conversions API<\/a> integrations enable marketers to understand their campaigns\u2019 effectiveness using additional performance data. This data could come from in-person transactions, phone calls, or CRM segments.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68d3ab28cc67c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1146.png\" alt=\"{\"id\":1146,\"name\":\"LinkedIn Offline Conversions API\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1146.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1146.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1146.png\",\"slug\":\"linkedin-offline-conversions-api\",\"isSource\":0,\"isDestination\":1} logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite marketing tools with LinkedIn Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"13-linkedin-lead-generation\">LinkedIn Lead Generation<\/h3>\n\n\n\n<p>LinkedIn stores your lead information from your <a href=\"https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/\">LinkedIn Lead Gen Forms<\/a> in a simple, downloadable CSV file.&nbsp;<\/p>\n\n\n\n<p>Instead of <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-download-leads-from-linkedin\/\">downloading these files manually<\/a> and over and over again, LeadsBridge allows you to upload information into your CRM in real-time, automatically.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_651474f90a39e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and Pardot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_651475380a39f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and Google Sheets\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_651476130a3a0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and Email Notification\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_651476530a3a1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and HubSpot\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"14-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Besides conversion tracking data, setting up the LinkedIn pixel can help <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-ads-budget\/\">maximize your ROI on LinkedIn<\/a>. This tool is a must-have in your digital marketing arsenal.&nbsp;<\/p>\n\n\n\n<p>Without automatically managing all your incoming data, you get little use out of all your efforts. With LeadsBridge integrations, however, you can take your LinkedIn marketing efforts to new heights.<\/p>\n\n\n\n<p><strong>Get started with the LinkedIn Insight Tag today and <a href=\"https:\/\/leadsbridge.com\/partnerships\/linkedin-leadsbridge\/\">streamline your LinkedIn marketing efforts with the power of LeadsBridge<\/a><\/strong>.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>One of the most powerful tools available to boost your LinkedIn marketing campaigns is the LinkedIn Insight Tag, also known as the LinkedIn tracking pixel or LinkedIn pixel.&nbsp; You can use it to better understand your audience and track their behaviors across your website, gain insights into which campaigns are working, and adjust your strategy [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":43606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[88],"tags":[77],"industry":[],"class_list":["post-43604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking-and-growth","tag-linkedin"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/09\/Cover-Blog-25Sept.png","author_info":{"display_name":"Andrew Bailey","author_link":"https:\/\/leadsbridge.com\/blog\/author\/andrew-bailey\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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