{"id":45098,"date":"2025-04-24T06:26:00","date_gmt":"2025-04-24T06:26:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=45098"},"modified":"2025-05-19T16:28:14","modified_gmt":"2025-05-19T16:28:14","slug":"salesforce-marketing-cloud-features","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/salesforce-marketing-cloud-features\/","title":{"rendered":"Salesforce\u00ae Marketing Cloud: Features &amp; how to use it"},"content":{"rendered":"\n<p>Every business wants to be able to map out their customer journey from the first click to the final purchase and beyond.&nbsp;<\/p>\n\n\n\n<p>That means spotting all the key touchpoints, understanding how people interact with their brand, and making each step feel more personal. Simply because, if done right, it leads to happier customers and stronger loyalty.<\/p>\n\n\n\n<p>That\u2019s what Salesforce\u00ae Marketing Cloud helps brands achieve and that\u2019s why this tool has become so popular.&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-0afcfcc9-0d67-4ae0-bf45-c7e5332e2ec4\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/salesforce-marketing-cloud-features\/#0-what-is-salesforce%C2%AE-marketing-cloud>What is Salesforce\u00ae Marketing Cloud?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/salesforce-marketing-cloud-features\/#1-what-is-salesforce%C2%AE-marketing-cloud-used-for>What is Salesforce\u00ae Marketing Cloud used for?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/salesforce-marketing-cloud-features\/#9-benefits-of-salesforce%C2%AE-marketing-cloud>Benefits of Salesforce\u00ae Marketing Cloud<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/salesforce-marketing-cloud-features\/#28-automating-salesforce%C2%AE-marketing-cloud>Automating Salesforce\u00ae Marketing Cloud<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/salesforce-marketing-cloud-features\/#31-salesforce%C2%AE-marketing-cloud-integrations-by-leadsbridge>Salesforce\u00ae Marketing Cloud integrations by LeadsBridge<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/salesforce-marketing-cloud-features\/#32-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p>In this guide, we\u2019ll go through an overview of Salesforce\u00ae Marketing Cloud, the key features it offers, and some of the benefits of using it. <\/p>\n\n\n\n<p>So if you are wondering how exactly you can implement the platform and how to add <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">automation<\/a> to the mix? This guide is for you.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65bcaea526710\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/salesforce-marketing-cloud\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo50.png\" alt=\"Salesforce\u00ae Marketing Cloud logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with your marketing tool and Salesforce\u00ae Marketing Cloud<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-salesforce%C2%AE-marketing-cloud\">What is Salesforce\u00ae Marketing Cloud?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/products\/data-cloud-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u00ae Marketing Cloud<\/a> is a cloud-based platform. It basically helps businesses to manage their digital marketing campaigns across multiple channels, including email, mobile, social media, and web.&nbsp;<\/p>\n\n\n\n<p>The platform offers a suite of tools and services marketers can use to create, execute, and track campaigns. Besides, it makes it possible for them to analyze customer data and turn it into actionable chunks used for improving engagement and optimize ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-what-is-salesforce%C2%AE-marketing-cloud-used-for\">What is Salesforce\u00ae Marketing Cloud used for?<\/h2>\n\n\n\n<p>Let\u2019s take a look at some key Salesforce\u00ae Marketing Cloud features to help you understand what this tool caters to best.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-email-marketing\">Email marketing<\/h3>\n\n\n\n<p>Anything from creating, to sending and tracking email campaigns. Salesforce\u00ae Marketing Cloud offers easy tools for designing personalized emails. It also lets you segment your audiences so that you can run highly targeted campaigns. <\/p>\n\n\n\n<p>It allows scheduling deliveries and finally monitoring your engagement metrics like open rates and click-through rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-mobile-marketing\">Mobile marketing<\/h3>\n\n\n\n<p>Do you often <a href=\"https:\/\/leadsbridge.com\/blog\/sms-mobile-marketing\/\">send targeted SMS messages<\/a> and push notifications to reach customers on their mobile devices? Marketing Cloud can make it even easier for you.&nbsp;<\/p>\n\n\n\n<p>Businesses can use its specialized features to create mobile-responsive messages, track interactions, and even <a href=\"https:\/\/leadsbridge.com\/blog\/omnichannel-customer-journey\/\">integrate mobile marketing with other channels.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/georgia-de-lotz-UsJoNxLaNo-unsplash-1-1024x683.jpg\" alt=\"\" class=\"wp-image-45100\" style=\"width:541px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/georgia-de-lotz-UsJoNxLaNo-unsplash-1-1024x683.jpg 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/georgia-de-lotz-UsJoNxLaNo-unsplash-1-300x200.jpg 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/georgia-de-lotz-UsJoNxLaNo-unsplash-1-768x512.jpg 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/georgia-de-lotz-UsJoNxLaNo-unsplash-1-1536x1024.jpg 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/georgia-de-lotz-UsJoNxLaNo-unsplash-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-social-media-marketing\">Social media marketing<\/h3>\n\n\n\n<p>Anyone who is a digital marketer runs ads on social media. Salesforce\u00ae lets you optimize your campaigns across platforms like Facebook, Twitter, LinkedIn, and Instagram.&nbsp;<\/p>\n\n\n\n<p>For instance, you can schedule posts, monitor social media activity, engage with followers, and track your social media performance metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-advertising\">Advertising<\/h3>\n\n\n\n<p>What\u2019s more efficient than creating and managing <a href=\"https:\/\/leadsbridge.com\/blog\/ppc-automation\/\">digital advertising campaigns<\/a> on a single dashboard? This could also happen across various channels, including search, display, and social media ads.&nbsp;<\/p>\n\n\n\n<p>Marketing Cloud offers tools for improving your audience targeting, simplifying ad creation, optimizing your campaigns, and tracking your ads\u2019 performance down to the smallest detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-customer-journey-orchestration\">Customer journey orchestration<\/h3>\n\n\n\n<p>Design and automate customer journeys across multiple touchpoints, from initial awareness to post-purchase interactions. Marketing Cloud lets you have a clear picture of the whole <a href=\"https:\/\/leadsbridge.com\/blog\/buyer-journey\/\">customer journey<\/a>.&nbsp;<\/p>\n\n\n\n<p>Based on this data, you can set up triggers for sending out personalized messages based on specific customer actions, and generally offer a better UX.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-data-management-and-personalization\">Data management and personalization<\/h3>\n\n\n\n<p>When running personalized marketing campaigns, you need to collect, organize, and analyze customer data. And doing this manually is just not feasible.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Marketing Cloud integrates with <a href=\"https:\/\/leadsbridge.com\/blog\/crm-integration\/\">customer relationship management (CRM) systems<\/a> to leverage customer insights for targeted messaging and segmentation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-analytics-and-reporting\">Analytics and reporting<\/h3>\n\n\n\n<p>No campaign ends in success without tracking. Salesforce\u00ae Marketing Cloud helps you measure your campaign&#8217;s performance via analytics and reporting dashboards. Marketing Cloud provides insights into key performance indicators (KPIs) such as campaign ROI, conversion rates, and customer engagement metrics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-benefits-of-salesforce%C2%AE-marketing-cloud\">Benefits of Salesforce\u00ae Marketing Cloud<\/h2>\n\n\n\n<p>Studies show that<a href=\"https:\/\/thesocialshepherd.com\/blog\/digital-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\"> 66%<\/a> of marketers have boosted their company\u2019s credibility and trust just by using smart digital marketing strategies. That\u2019s what exactly this tool offers.&nbsp;<\/p>\n\n\n\n<p>Here are the main benefits of using Salesforce\u00ae Marketing Cloud.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-multichannel-marketing\">Multichannel marketing<\/h3>\n\n\n\n<p>It offers high-performing tools that enable businesses to engage with their customers across multiple channels, including email, mobile, social media, web, and advertising platforms.&nbsp;<\/p>\n\n\n\n<p>A multichannel approach is a tested-and-tried method for reaching more customers (wherever they are) and increasing brand visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-personalization\">Personalization<\/h3>\n\n\n\n<p>Marketing Cloud helps businesses send personalized messages that actually resonate by using real customer data and behavior. All it takes is building smart audience segments and collecting insights, and both are provided by this tool.<\/p>\n\n\n\n<p>Consequently, brands can speak directly to what their customers care about and make their marketing feel more relevant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-automation\">Automation<\/h3>\n\n\n\n<p>Salesforce\u00ae Marketing Cloud makes it easy to automate the stuff that is usually time consuming. Once customized, you can use it to automate sending emails, scheduling social posts, or managing campaign workflows. And <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-examples\/\">automation<\/a> makes work more efficiently while keeping your messaging consistent across every channel.<\/p>\n\n\n\n<p>However, this sometimes requires you to build third party data bridges between your CRM or other data management tools and Salesforce\u00ae Marketing Cloud.<\/p>\n\n\n\n<p>Check out all the automated <a href=\"https:\/\/leadsbridge.com\/integrations\/salesforce-marketing-cloud\/\">integrations we offer for Salesforce\u00ae Marketing Cloud<\/a>.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42915\">\n    <a href=\"https:\/\/leadsbridge.com\/pricing-plans\/\" title=\"pricing-plans\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing_B_Mobile-1.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing_B_Mobile-1.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing_B_Mobile-1.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing_B_Mobile-1.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Pricing.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"13-data-driven-insights\">Data-driven insights<\/h3>\n\n\n\n<p>Decided to roll out Salesforce\u00ae Marketing Cloud? All you need is a step-by-step process designed to align with your existing tools and workflows. Here\u2019s an overview of what the implementation typically involves to set you up for success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-phase-1-%E2%80%93-marketing-cloud-account-configuration\">Phase 1 \u2013 Marketing Cloud account configuration<\/h3>\n\n\n\n<p>During this phase, you <em>need<\/em> to make sure your <a href=\"https:\/\/mc.login.exacttarget.com\/hub-cas\/login?service=https%3a%2f%2fauth.exacttargetapis.com%2fv2%2fauthorize%3fclient_id%3dhbw6vmsadg5epio6bd1eg4uc%26redirect_uri%3dhttps%253A%252F%252Fmc.exacttarget.com%252Fcloud%252Fauth_redirect%26response_type%3dcode%26state%3deyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJhdXRob3JpemVTdGFydFRpbWUiOjE3MDY1NDI5Nzg4ODAsImtleSI6Im5HUWZaRmhYOU5ndWlSbkZrUUwxWCIsInJlZGlyZWN0SGFuZGxlciI6Imh0dHBzOi8vbWMuZXhhY3R0YXJnZXQuY29tL2Nsb3VkL2F1dGhfcmVkaXJlY3QiLCJyZWRpcmVjdFVyaSI6Imh0dHBzOi8vbWMuZXhhY3R0YXJnZXQuY29tL2Nsb3VkLz9oYXNoPWxvZ2dlZC1pbkl3PT0ifQ.BSZiEgCNV-52Ra752pCv1rorck40g_A0gCI7OIXolPM\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud account<\/a> is completely set up before adding more users to the platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"15-step-1-%E2%80%93-configuring-account-settings\">Step 1 \u2013 Configuring account settings<\/h4>\n\n\n\n<p>Add your company details, like the company name, address, country, and time zone, right here.<\/p>\n\n\n\n<p>For optimal security, establish your alert manager and modify your security settings. These settings let you implement your preferences for session timeout, login expiration, multi-factor authentication, and other safeguards.<\/p>\n\n\n\n<p>Take a look at <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/marketing-cloud-setup\/set-up-your-account\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u00ae\u2019s top recommendations<\/a> for boosting your security settings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"16-step-2-%E2%80%93-approving-ip-addresses\">Step 2 \u2013 Approving IP addresses<\/h4>\n\n\n\n<p>Moving forward, it\u2019s essential to identify the IP addresses that require approval. By doing so, you allow authorized team members to access Salesforce. This means that there is no need for manual permission granting every time they log in.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"17-step-3-%E2%80%93-creating-business-units\">Step 3 \u2013 Creating business units<\/h4>\n\n\n\n<p>In Salesforce\u00ae Marketing Cloud, business units help you manage data access and keep information organized. By setting up business units for different brands or teams, you make sure users only see what\u2019s relevant to them.<\/p>\n\n\n\n<p>This also helps protect data integrity. On top of that, assigning roles like Administrator, Viewer, Channel Manager, or Content Editor lets you control who has access to what, and how much they can do within the platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"18-step-4-%E2%80%93-ensuring-email-deliverability\">Step 4 \u2013 Ensuring email deliverability<\/h4>\n\n\n\n<p>Making sure your emails actually reach inboxes (and not the spam folder) is key to getting your message across in the first place.<\/p>\n\n\n\n<p>First, personalize your <em>Email Display Name<\/em> and <em>Email Reply Addre<\/em><em>ss<\/em>. This will become your default email identity, which makes your company easily recognizable by recipients. A side benefit of this is promoting brand awareness.<\/p>\n\n\n\n<p>When you create a new Marketing Cloud account, you will be assigned a fresh IP address. ISPs exercise caution with emails from new IP addresses. So it\u2019s necessary to establish a reputable sending record by gradually increasing email volume.<\/p>\n\n\n\n<p>While specific numbers can vary based on your total sending goals and the engagement level of your recipients. Here&#8217;s a general <a href=\"https:\/\/www.mailreach.co\/blog\/how-to-manually-warm-up-an-email?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">guideline<\/a>:\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Week 1:<\/strong> Start with approximately 5 to 10 emails per day.<\/li>\n\n\n\n<li><strong>Week 2:<\/strong> Increase to 20 to 30 emails per day.\u200b<\/li>\n\n\n\n<li><strong>Subsequent Weeks:<\/strong> Continue to incrementally raise your daily sending volume.<\/li>\n<\/ul>\n\n\n\n<p>Throughout, you need to make sure that each increase is modest and that you&#8217;re monitoring engagement metrics closely.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"19-step-5-%E2%80%93-setting-up-ftp-accounts\">Step 5 \u2013 Setting up FTP accounts<\/h4>\n\n\n\n<p>FTP (File Transfer Protocol) makes it easy to move files between computers or servers over a network. And in Marketing Cloud, you can set up FTP accounts and assign access to your team.&nbsp;<\/p>\n\n\n\n<p>This is a great way to manage large amounts of data without overloading your Marketing Cloud storage. Even better, you can trigger automations the moment new files hit your FTP. Plus, you\u2019re allowed up to 10 FTP accounts per Member ID (MID), giving you plenty of flexibility.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6809660e7b5c4\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/salesforce-marketing-cloud\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo50.png\" alt=\"Salesforce\u00ae Marketing Cloud logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with your marketing tool and Salesforce\u00ae Marketing Cloud<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"20-phase-2-%E2%80%93-getting-started-with-marketing-cloud-data-modeling\">Phase 2 \u2013 Getting started with Marketing Cloud data modeling<\/h3>\n\n\n\n<p>At this stage, the goal is to make sure all your data sets are mapped correctly to the Marketing Cloud. Getting this right early on sets you up with a solid foundation and helps ensure your data flows smoothly and accurately in the long run.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"21-step-6-%E2%80%93-enabling-marketing-cloud-connect\">Step 6 \u2013 Enabling Marketing Cloud Connect<\/h4>\n\n\n\n<p>Marketing Cloud Connect lets you integrate Salesforce\u00ae Sales Cloud and Service Cloud directly with Marketing Cloud through a simple AppExchange package.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re using another CRM or none at all, switching to Salesforce\u00ae makes syncing with Marketing Cloud much easier.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"22-step-7-%E2%80%93-creating-data-extensions\">Step 7 \u2013 Creating data extensions<\/h4>\n\n\n\n<p>In Marketing Cloud, a data extension is like a notebook where you store key details about your customers. It helps you organize and use that data to better understand and segment your audience.<\/p>\n\n\n\n<p>There are two main types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sendable data extensions<\/strong> store contact info like email addresses so you can send messages directly.<\/li>\n\n\n\n<li><strong>Non-sendable data extensions<\/strong> hold other useful details, like purchase history or product preferences, that help with targeting but aren\u2019t used for direct sends.<\/li>\n<\/ul>\n\n\n\n<p>You can also group data extensions into three categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standard<\/strong>: A fully customized list where you decide which data to track.<\/li>\n\n\n\n<li><strong>Filtered<\/strong>: A subset pulled from a larger list based on specific criteria.<\/li>\n\n\n\n<li><strong>Random<\/strong>: A randomly selected group, often used for A\/B testing or experiments.<\/li>\n<\/ul>\n\n\n\n<p>Basically, data extensions help you talk to the right people while learning more about your audience along the way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"23-step-8-%E2%80%93-using-sql-queries\">Step 8 \u2013 Using SQL Queries<\/h4>\n\n\n\n<p>SQL, or Structured Query Language, is a tool that helps you get the data you need, whether you\u2019re creating reports or dividing your audience into different groups. It\u2019s really handy when dealing with databases that store their data in organized relationships.<\/p>\n\n\n\n<p>When you\u2019re starting out, there are some basic SQL commands to get familiar with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SELECT: Think of this as the command for pointing out the specific data you\u2019re looking for.<\/li>\n\n\n\n<li>FROM: This lets you pinpoint exactly where in your database, or Marketing Cloud, your data is stored \u2013 typically, it\u2019s stashed in a data extension.<\/li>\n\n\n\n<li>JOIN: Imagine using a magnifying glass to examine more than one table or data extension in Marketing Cloud all at once.<\/li>\n\n\n\n<li>WHERE: Use it like a filter to sift through data, keeping what you want and ditching what you don\u2019t.<\/li>\n<\/ul>\n\n\n\n<p>As you dive into SQL, these commands are your starting blocks for managing and understanding your database with confidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"24-phase-3-%E2%80%93-email-studio-in-salesforce%C2%AE-marketing-cloud\">Phase 3 \u2013 Email Studio in Salesforce\u00ae Marketing Cloud<\/h3>\n\n\n\n<p><a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.mc_es_email_studio.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Email Studio<\/a> makes it easy to send emails to your contacts. Most marketers using Marketing Cloud start here, as email is a key way to chat with your audience. In fact, stats show that <a href=\"https:\/\/optinmonster.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">88%<\/a> of people check their email multiple times in a single day.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"25-step-9-%E2%80%93-configure-email-admin-settings\">Step 9 \u2013 Configure email admin settings<\/h4>\n\n\n\n<p>Haven\u2019t set up your email admin essentials in Marketing Cloud yet? Salesforce\u00ae Marketing Cloud features include a Setup Assistant that will guide you with a clear task list to get you started.<\/p>\n\n\n\n<p>Here\u2019s where you can get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter vital Marketing Cloud details.<\/li>\n\n\n\n<li>Set up the data structure tailored to your email marketing needs.<\/li>\n\n\n\n<li>Craft, dispatch, and monitor your initial batch of emails.<\/li>\n<\/ul>\n\n\n\n<p>Quick heads-up: Once again, it\u2019s important to warm up your IP before launching a large email campaign. This helps build your sender reputation and lowers the chances of your emails landing in spam folders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"26-step-10-%E2%80%93-setting-up-sender-and-delivery-profiles\">Step 10 \u2013 Setting up sender and delivery profiles<\/h4>\n\n\n\n<p>Using a consistent \u201cFrom\u201d name and email address helps build brand recognition and makes your emails easy to spot in a crowded inbox.<\/p>\n\n\n\n<p>It\u2019s also smart to set up a backup address. That way, if your data extension is missing info, your message still looks polished and on-brand, so you never miss a chance to connect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"27-phase-4-%E2%80%93-implementing-other-salesforce%C2%AE-marketing-tools\">Phase 4 \u2013 Implementing other Salesforce\u00ae marketing tools<\/h3>\n\n\n\n<p>Salesforce Marketing Cloud features offer much more than just Email Studio. There is a whole set of tools designed for seamless communication with your audience through multiple channels.<\/p>\n\n\n\n<p>Here are some Salesforce\u00ae Marketing Cloud features that you can explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content Builder: Create engaging on-brand content with ease.<\/li>\n\n\n\n<li>Journey Builder: Map out a sequence of automated interactions that reach your customers through various channels.<\/li>\n\n\n\n<li>Automation Studio: Streamline your marketing and data tasks to avoid repetitive tasks.<\/li>\n\n\n\n<li>CloudPages: Design user-friendly landing pages and forms to streamline the process of collecting customer information.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"28-automating-salesforce%C2%AE-marketing-cloud\">Automating Salesforce\u00ae Marketing Cloud<\/h2>\n\n\n\n<p>Automation can help marketers streamline their marketing workflows and improve campaign performance. That\u2019s why over <a href=\"https:\/\/firework.com\/blog\/marketing-automation-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">two third<\/a> of companies use automation software.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With automation, businesses can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Save time and reduce manual effort: Automation can help businesses save time on repetitive tasks, allowing them to focus on more strategic activities.<\/li>\n\n\n\n<li>Improve accuracy and consistency: Automation helps eliminate errors and ensures that processes are followed consistently.<\/li>\n\n\n\n<li>Scale campaigns more effectively: Automation enables businesses to <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-scale-facebook-ads\/\">scale their campaigns<\/a> more efficiently by automating tasks that are difficult to manage manually.<\/li>\n<\/ul>\n\n\n\n<p>To automate tasks in Salesforce\u00ae Marketing Cloud, you&#8217;ll need to use a third-party tool like LeadsBridge or tap into its built-in integrations.&nbsp;<\/p>\n\n\n\n<p>While Marketing Cloud does offer some native options like <a href=\"https:\/\/leadsbridge.com\/blog\/step-by-step-guide-facebook-lead-generation-ads\/\">Facebook lead ads<\/a> and <a href=\"https:\/\/leadsbridge.com\/blog\/google-lead-form-ads\/\">Google Ads lead forms<\/a>, a more complete solution like LeadsBridge gives you added flexibility and control.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_680965af7b5c2\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/salesforce-marketing-cloud\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo50.png\" alt=\"Salesforce\u00ae Marketing Cloud logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Sync data between Facebook Lead Ads &amp; Salesforce\u00ae Marketing Cloud automatically<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_680965b37b5c3\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/salesforce-marketing-cloud\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo50.png\" alt=\"Salesforce\u00ae Marketing Cloud logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Integrate Google Ads lead form extensions &amp; Salesforce\u00ae Marketing Cloud instantly<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"29-leadsbridge-integrations-vs-native-integrations\">LeadsBridge integrations VS native integrations<\/h3>\n\n\n\n<p>The biggest differences between Salesforce\u00ae Marketing Cloud\u2019s native integrations and LeadsBridge lie in sync speed and the depth of data you can pull from your source platforms.<\/p>\n\n\n\n<p>Here\u2019s how LeadsBridge can really make a difference:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newly captured leads are automatically transferred in a real-time sync.<\/li>\n\n\n\n<li>LeadsBridge can retrieve all the form fields, including hidden values (e.g., Ad Form ID \u2013 Form Name \u2013 Campaign ID \u2013 Campaign Name \u2013 Created Time \u2013 Creative ID \u2013 Creative Name, etc).<\/li>\n\n\n\n<li>The function feature in the fields mapping step helps change the data format before sending it to the Salesforce\u00ae Marketing Cloud.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019d like to learn more about automating Salesforce\u00ae Marketing Cloud with LeadsBridge, take a look at the resources listed below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/salesforce-integration\/\">The best Salesforce\u00ae integrations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/salesforce-facebook-integration\/\">Salesforce\u00ae Facebook Integrations: Everything you need to know<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/salesforce-linkedin-integration\/\">How to set-up a Salesforce\u00ae LinkedIn integration with LeadsBridge<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-leads-to-salesforce\/\">How to send LinkedIn leads to Salesforce\u00ae<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"30-automating-salesforce%C2%AE-marketing-cloud-top-tasks\">Automating Salesforce\u00ae Marketing Cloud: Top tasks<\/h3>\n\n\n\n<p>This tool gives you a lot of flexibility when it comes to automation. But what exactly can you automate with Salesforce\u00ae Marketing Cloud?<\/p>\n\n\n\n<p>Automation for marketing teams is about staying agile, responding faster, and scaling their efforts without sacrificing personalization or quality.<\/p>\n\n\n\n<p>We have talked about it sparsely so far. Now, let&#8217;s go through the top tasks you can automate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/how-to-automate-your-emails\/\">Scheduling and sending emails<\/a> based on user behavior, preferences, or key dates like birthdays or renewals.<\/li>\n\n\n\n<li>Automatically tracking where leads are in the <a href=\"https:\/\/leadsbridge.com\/blog\/sales-funnel-optimization\/\">funnel<\/a> and trigger follow-up actions or campaigns.<\/li>\n\n\n\n<li>Use Journey Builder to create automated, multi-step journeys that adjust in real time based on how customers interact with your brand.<\/li>\n\n\n\n<li>Setting up recurring imports from external systems, CRMs, or data sources (no manual uploads needed).<\/li>\n\n\n\n<li>Automating list cleaning, segmentation, and updates so you&#8217;re always targeting the right people.<\/li>\n\n\n\n<li>Event-based triggers and sending messages automatically when a user takes a specific action, like signing up, abandoning a cart, or making a purchase.<\/li>\n\n\n\n<li>Automating messaging across email, SMS, push notifications, and ads to create a cohesive experience.<\/li>\n\n\n\n<li>Scheduling reports and setting up alerts based on campaign performance or customer behavior.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"31-salesforce%C2%AE-marketing-cloud-integrations-by-leadsbridge\">Salesforce\u00ae Marketing Cloud integrations by LeadsBridge<\/h2>\n\n\n\n<p>LeadsBridge helps you level up your lead generation by connecting top ad platforms with your sales and marketing tools.&nbsp;<\/p>\n\n\n\n<p>With access to 380+ integrations, you can sync leads in real time, build custom audiences, and track conversions. All of these features can help you boost your sales and keep your workflow running smoothly.<\/p>\n\n\n\n<p>Check out some of our most popular <a href=\"https:\/\/leadsbridge.com\/integrations\/salesforce-marketing-cloud\/\">Salesforce\u00ae Marketing Cloud integrations<\/a>.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65bcb28626712\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/salesforce-marketing-cloud\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo50.png\" alt=\"Salesforce\u00ae Marketing Cloud logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Facebook Lead Ads and Salesforce\u00ae Marketing Cloud<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65bcb2ab26713\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/salesforce-marketing-cloud\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo50.png\" alt=\"Salesforce\u00ae Marketing Cloud logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Google Sheets and Salesforce\u00ae Marketing Cloud<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65bcb2cf26714\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/salesforce-marketing-cloud\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo50.png\" alt=\"Salesforce\u00ae Marketing Cloud logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Mailchimp and Salesforce\u00ae Marketing Cloud<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_65bcb2ed26715\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoom-webinar\/salesforce-marketing-cloud\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo280.png\" alt=\"Zoom Webinar logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo50.png\" alt=\"Salesforce\u00ae Marketing Cloud logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Streamline your data management process with Zoom Webinar and Salesforce\u00ae Marketing Cloud<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try for free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"32-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Salesforce\u00ae Marketing Cloud is a valuable platform for businesses looking to optimize their marketing workflows and drive revenue growth. Its robust set of features, centralized data, and advanced analytics capabilities make it a must-have tool for modern marketers. Engaging <a href=\"https:\/\/jake-jorgovan.com\/blog\/salesforce-negotiation-consultants\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce negotiation consultants<\/a> can further enhance these benefits by assisting businesses in customizing their contracts to include the most relevant features at optimal pricing.<\/p>\n\n\n\n<p>To get the most out of the platform, businesses should consider automating their marketing workflows. With the right integration tool like LeadsBridge, businesses can streamline their marketing data and leads, saving time and resources, while increasing ROI.<\/p>\n\n\n\n<p><strong>Want to start automating your workflow? <a href=\"https:\/\/leadsbridge.com\/integrations\/salesforce-marketing-cloud\/\">Discover all the possible integrations for Salesforce\u00ae Marketing Cloud here<\/a>.<\/strong><\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business wants to be able to map out their customer journey from the first click to the final purchase and beyond.&nbsp; That means spotting all the key touchpoints, understanding how people interact with their brand, and making each step feel more personal. Simply because, if done right, it leads to happier customers and stronger [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":45102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[42],"tags":[29],"industry":[],"class_list":["post-45098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools-review","tag-crm"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/02\/SF_mktg_cloud_cover.png","author_info":{"display_name":"Marialuisa Aldeghi","author_link":"https:\/\/leadsbridge.com\/blog\/author\/jalu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce\u00ae Marketing Cloud: Features &amp; how to use it - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Explore Salesforce\u24c7 Marketing Cloud, its features and benefits, how to implement it, and how LeadsBridge automation can help you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/salesforce-marketing-cloud-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce\u00ae Marketing Cloud: Features &amp; 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