{"id":46373,"date":"2024-07-11T06:06:00","date_gmt":"2024-07-11T06:06:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=46373"},"modified":"2026-03-18T16:24:33","modified_gmt":"2026-03-18T16:24:33","slug":"predictive-hr-analytics","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/","title":{"rendered":"Predictive HR analytics: How to use it for business decision-making"},"content":{"rendered":"\n<p>You already know the power of data when it comes to your business. More specifically, you know that the analytics from that data allow you to make informed decisions in many different areas such as inventory management and website design. But how extensively are you using data \u2013 and analytics \u2013 in your HR department?&nbsp;<\/p>\n\n\n\n<p>And did you know that things like <a href=\"https:\/\/leadsbridge.com\/blog\/hr-automation\/#1-benefits-of-hr-process-automation\">HR automation<\/a> can boost the efficiency, compliance, and accuracy of your HR data shared across departments?&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_664ca7f0f1115\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/jobadder\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo438.png\" alt=\"JobAdder logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect JobAdder with your favorite tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_664ca811f1116\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/aventri\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo273.png\" alt=\"Aventri logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Aventri with your favorite tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Just like other areas of your business, the use of predictive analytics, in this case predictive HR analytics, can help you make data-driven decisions. Just what is predictive HR analytics, how does it work, and how can you use it to make better decisions in the future?<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-f7137950-8478-4849-b4ee-261fc051f26c\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#0-what-is-predictive-hr-analytics>What is predictive HR analytics?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#1-why-is-hr-analytics-important->Why is HR analytics important?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#2-how-to-use-predictive-hr-analytics>How to use predictive HR analytics<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#3-1-recruitment->1. Recruitment&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#4-2-staff-turnover>2. Staff turnover<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#5-3-revenue-prediction>3. Revenue prediction<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#6-4-eliminate-problems->4. Eliminate problems&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#7-5-performance-management>5. Performance management<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#8-6-payroll-management>6. Payroll management<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#9-how-do-you-start->How do you start?&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#10-1-audit-your-tools>1. Audit your tools<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#11-2-identify-and-collect-data>2. Identify and collect data<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#12-3-develop-models->3. Develop models&nbsp;<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/#13-the-takeaway>The takeaway<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-predictive-hr-analytics\">What is predictive HR analytics?<\/h2>\n\n\n\n<p>With the advent of cutting-edge tech such as AI and machine learning, predictive analytics has come to the fore in recent years. It can adapt to the most varied situations \u2013 from predictive dialing software such as VICIdial (read this if you\u2019re wondering: \u201c<a href=\"https:\/\/www.convoso.com\/blog\/vicidial-hidden-costs\/\">what is VICIdial<\/a>?\u201d) all the way to tools that detect \u2013 and prevent \u2013 potential illnesses. It\u2019s no wonder, then, that it\u2019s starting to play a pivotal role in HR, too.<\/p>\n\n\n\n<p>Specifically, in HR these predictive analytics can be used in various ways. It can help them predict future workforce needs, any trends (both within the organization and in the sector the business operates in), and employee behaviors. This allows them to make informed decisions in areas such as training, hiring and recruitment, and staff retention.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/HR-metrics-1024x536.png\" alt=\"HR metrics\" class=\"wp-image-46374\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/HR-metrics-1024x536.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/HR-metrics-300x157.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/HR-metrics-768x402.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/HR-metrics-1536x804.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/HR-metrics-800x420.png 800w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/HR-metrics.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.aihr.com\/blog\/hr-metrics-examples\/\">Sourced<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Predictive analytics itself uses a collection of data from different sources. Some of it may be historical data held on your HRIS (<a href=\"https:\/\/www.paylocity.com\/resources\/resource-library\/blog-post\/what-is-human-resource-information-system-hris\/\">human resource information system<\/a>). Other data may be real-time from data mining or other pertinent sources. HR analytics combines collected data with statistical modeling and machine learning to help HR professionals make decisions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-why-is-hr-analytics-important-\">Why is HR analytics important?&nbsp;<\/h2>\n\n\n\n<p>You want every department to be as efficient as possible. Using some type of predictive forecasting can mean that you are more productive and cost-effective. In HR, using predictive <a href=\"https:\/\/hubstaff.com\/features\/workforce-analytics-software\">workforce analytics<\/a> can bring several benefits.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve staff retention rates.&nbsp;<\/li>\n\n\n\n<li>Develop better recruitment and hiring processes.<\/li>\n\n\n\n<li>Reduce recruitment costs, including the hiring process, <a href=\"https:\/\/www.goskills.com\/Resources\/What-is-onboarding\" target=\"_blank\" rel=\"noreferrer noopener\">onboarding<\/a>, and training.&nbsp;<\/li>\n\n\n\n<li>Create an employee persona (similar to a buyer persona) for your organization.&nbsp;<\/li>\n\n\n\n<li>Improve performance within the HR department.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-how-to-use-predictive-hr-analytics\">How to use predictive HR analytics<\/h2>\n\n\n\n<p>It\u2019s one thing to see the benefits on paper but another to put the ideas into practice. You have access to enormous amounts of relevant data, so how do you use it effectively? It\u2019s about building predictive models that inform and drive any business-related decisions. It\u2019s not so much about replacing human instinct and intervention, but more about supplementing them with solid data.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-1-recruitment-\">1. Recruitment&nbsp;<\/h3>\n\n\n\n<p>This is an area of HR that can incur huge costs. On average, <a href=\"https:\/\/www.shrm.org\/topics-tools\/news\/talent-acquisition\/real-costs-recruitment\">it costs around $4700<\/a> to hire a new employee. Of course, that figure can vary greatly according to industry and job role. Predictive analytics can help you streamline the process and save money over time. It can also help you identify candidates more likely to succeed at your company.&nbsp;<\/p>\n\n\n\n<p>Of course, the human element will still play a major role, especially at the interview stage. But accurate predictions can whittle down the field so that you have a good shortlist.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-2-staff-turnover\">2. Staff turnover<\/h3>\n\n\n\n<p>You wouldn\u2019t need to focus on the hiring process so much if your staff turnover was minimal. Employees leaving is not always because of any dissatisfaction with the employer or remuneration. Natural turnover can happen for several reasons, including retirement and <a href=\"https:\/\/blog.hireahelper.com\/its-moving-season-a-study-of-how-where-and-why-are-americans-moving-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">relocation<\/a>.&nbsp;<\/p>\n\n\n\n<p>Although you may have an idea of an employee\u2019s proposed retirement date, they may unexpectedly decide to take early retirement. Predictive HR analytics can help identify possible early retirees as well as staff who may relocate. It can also identify staff members who may leave for other reasons or even if a particular team or department may suffer attrition. This can be a major benefit in your <a href=\"https:\/\/learn.g2.com\/human-resource-management\">human resource management<\/a> strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-3-revenue-prediction\">3. Revenue prediction<\/h3>\n\n\n\n<p>You may be surprised to discover that HR analytics can help predict future revenue. But you do already know that when employees are highly engaged with their work, they are more productive and efficient and can thus help boost revenue levels. So, if your analytics show increasing engagement levels, then you can safely predict increasing revenue too.&nbsp;<\/p>\n\n\n\n<p>Data such as absenteeism levels, sick days, and engagement can be used alone or combined to give an idea of how well the organization will perform over a certain timeframe. You can also look at whether certain tools will help.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-4-eliminate-problems-\">4. Eliminate problems&nbsp;<\/h3>\n\n\n\n<p>Your historical data can help you see where performance or productivity problems have happened and what has caused them. If action has been taken to eliminate or mitigate those problems, you can then use predictive analytics to see what will change once those issues are not causing adverse effects.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s imagine that your historical data shows that you have a major problem in the sales department. Management decided to implement an <a href=\"https:\/\/salescloser.ai\/\">AI tool<\/a> that can help in the sales process. You can then forecast what performance and sales levels might be in the next quarter with improved efficiency.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-5-performance-management\">5. Performance management<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/employee-performance-1024x647.png\" alt=\"employee performance\" class=\"wp-image-46375\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/employee-performance-1024x647.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/employee-performance-300x189.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/employee-performance-768x485.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/05\/employee-performance.png 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/folksrh.com\/en\/blog\/performance-management-statistics\/\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Every business wants its employees to perform well. Many factors can lead to performance levels dropping below expectations. While some of those cannot be predicted, data can help predict others by identifying patterns in historical data.&nbsp;Implementing a <a href=\"https:\/\/www.sloneek.com\/performance-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">performance management<\/a> system can help track employee progress, provide actionable insights, and ensure continuous improvement to maintain high productivity levels.<\/p>\n\n\n\n<p>You can then use predictive analytics to see what happens if those patterns are repeated in the future. As low-performance levels can affect your business goals, you can take steps to mitigate those lower levels if a solution does not present itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-6-payroll-management\">6. Payroll management<\/h3>\n\n\n\n<p>The payroll process can often get complicated, especially for larger businesses or those operating across multiple sites, which is why many HR teams evaluate global payroll software like <a href=\"https:\/\/primepay.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrimePay<\/a> including predictive analytics to reduce errors and improve compliance. A predictive analysis can focus on any particular logjams or pain points that happen in your process. You can then take preventative steps to remove any offending problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-how-do-you-start-\">How do you start?&nbsp;<\/h2>\n\n\n\n<p>You can see the different ways in which predictive HR analytics can help your HR team. If this is your first time using analytics in this setting, how do you go about it?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-1-audit-your-tools\">1. Audit your tools<\/h3>\n\n\n\n<p>Before you do anything, you need to be sure that your current tools and resources will support predictive analytics. And, if you need to obtain new tools, you need to be sure that they will integrate with your current systems. Look at how your <a href=\"https:\/\/www.agilitypr.com\/pr-news\/public-relations\/how-the-right-hr-software-can-make-a-difference-in-your-pr-results\/\">HR software<\/a> collects and processes data. Do you have SaaS (software-as-a-service) tools that already allow for data modeling?&nbsp;<br>You need some data-modelling capability to make predictive analytics work for you. If your business uses <a href=\"https:\/\/leadsbridge.com\/blog\/crm-data-enrichment\/\">a CRM solution<\/a>, then access to that can also help so that you see how employees cope with customer issues and their work rates. A good collection of tools and a solid tech stack are the foundations of your predictive analytics.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_664ca97bf1118\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/gravity-forms\/aventri\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo727.png\" alt=\"{\"id\":727,\"name\":\"Gravity Forms\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo727.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo727.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo727.png\",\"slug\":\"gravity-forms\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo273.png\" alt=\"Aventri logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Conncet %source with Aventri automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_664ca99af1119\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/jobadder\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo438.png\" alt=\"JobAdder logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Conncet %source with JobAdder automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"11-2-identify-and-collect-data\">2. Identify and collect data<\/h3>\n\n\n\n<p>Without data, your predictive analytics is going to be a non-starter. But given the amount of data businesses collect every day, you have to be sure that any data you select is relevant and useful. For HR purposes, it has to be linked to your employees and should cover every step of their lifecycle with you, from initial job application to current role or when they left (and the reasons they did so).<\/p>\n\n\n\n<p>There are various types of data you need to make any analytics accurate. As mentioned, even data from <a href=\"https:\/\/leadsbridge.com\/blog\/the-best-facebook-lead-ads-integrations-for-your-marketing-campaigns\/\">your company\u2019s CRM<\/a> can show performance levels in certain situations. Make a list of all the data \u2013 and how you will collect it \u2013 that you see as being relevant to your needs.&nbsp;<\/p>\n\n\n\n<p>Additionally, consider leveraging data from customer service platforms such as Zendesk and <a href=\"https:\/\/helpcrunch.com\/blog\/zendesk-competitors\/\">Zendesk main competitors<\/a> to analyze employee interactions with customers and their impact on overall performance.<\/p>\n\n\n\n<p>In parallel, you should also leverage automated solutions to help you with tool syncing and faster, more accurate data transfer \u2013 both of which will improve your workflows. For example, by using LeadsBridge, you can <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/hr-recruitment\/\">integrate data<\/a> from your CRM platform with information from your main advertising platforms (or even the rest of your tool stack) and gain valuable insights into customer purchase habits, behavior, and more.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_664ca9c0f111a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/avature\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo625.png\" alt=\"Avature logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Conncet %source with Avature automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_664ca9ccf111b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/jotform\/jobadder\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo673.png\" alt=\"{\"id\":673,\"name\":\"JotForm\",\"logoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo673.png\",\"lgLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo673.png\",\"xsLogoUri\":\"http:\\\/\\\/leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo673.png\",\"slug\":\"jotform\",\"isSource\":1,\"isDestination\":0} logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo438.png\" alt=\"JobAdder logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Conncet %source with JobAdder automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_664ca9d6f111c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/zendesk\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo293.png\" alt=\"Zendesk logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Conncet %source with Zendesk automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_664ca9ddf111d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/tenstreet\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo154.png\" alt=\"Tenstreet logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Conncet %source with Tenstreet automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"12-3-develop-models-\">3. Develop models&nbsp;<\/h3>\n\n\n\n<p>Once you have the data and the tools you need, you can move to the final step. Find the statistical models that work best for you, models with machine learning capability can be best. If your HR team lacks the requisite computing skills, consider collaborating with someone from your IT team.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t be disheartened if one model produces poor or inaccurate results. If that happens, substitute your own data with existing external data to see if the model is working as expected. If it is, then tweak the model to see if it performs better. If still falling short, consider using other models.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-the-takeaway\">The takeaway<\/h2>\n\n\n\n<p>Predictive HR analytics can be of enormous benefit to your business. It can use historical data to identify patterns and then predict if those, or other, patterns will occur in the future and if they will affect things such as productivity or revenue. Like other predictive analytics, good forecasting can have a positive effect on many areas of your business.<\/p>\n\n\n\n<p>One thing to think about is the amount of tools you are already using and the ones you will add in the future. This means that you will almost always look at potential integrations. With LeadsBridge, you can take advantage of an advanced integration platform that lets you integrate hundreds of HR and recruitment tools from every area of your business.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/hr-recruitment\/\">Discover all the available LeadsBridge integrations for HR software!<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-41337\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/a-guide-to-marketing-automation-with-leadsbridge\/\" title=\"\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>You already know the power of data when it comes to your business. More specifically, you know that the analytics from that data allow you to make informed decisions in many different areas such as inventory management and website design. But how extensively are you using data \u2013 and analytics \u2013 in your HR department?&nbsp; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":46936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[88],"tags":[94],"industry":[],"class_list":["post-46373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking-and-growth","tag-hr"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/07\/Cover-Blog-09July24.png","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Predictive HR Analytics: How to Use it for business - LeadsBridge<\/title>\n<meta name=\"description\" content=\"As with other types of forecasting, predictive HR analytics can bring many benefits to your business. Read this article to find out more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predictive HR Analytics: How to Use it for business - LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"As with other types of forecasting, predictive HR analytics can bring many benefits to your business. Read this article to find out more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/predictive-hr-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-11T06:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T16:24:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/07\/Cover-Blog-09July24.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Cirillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Cirillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/predictive-hr-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/predictive-hr-analytics\\\/\"},\"author\":{\"name\":\"Mark Cirillo\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/561c8c411ab6561beeb358c057cfef49\"},\"headline\":\"Predictive HR analytics: How to use it for business decision-making\",\"datePublished\":\"2024-07-11T06:06:00+00:00\",\"dateModified\":\"2026-03-18T16:24:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/predictive-hr-analytics\\\/\"},\"wordCount\":1703,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/predictive-hr-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Cover-Blog-09July24.png\",\"keywords\":[\"HR\"],\"articleSection\":[\"Tracking and growth\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/predictive-hr-analytics\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/predictive-hr-analytics\\\/\",\"name\":\"Predictive HR Analytics: How to Use it for business - LeadsBridge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/predictive-hr-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/predictive-hr-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Cover-Blog-09July24.png\",\"datePublished\":\"2024-07-11T06:06:00+00:00\",\"dateModified\":\"2026-03-18T16:24:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/561c8c411ab6561beeb358c057cfef49\"},\"description\":\"As with other types of forecasting, predictive HR analytics can bring many benefits to your business. 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