{"id":46729,"date":"2024-06-21T07:40:00","date_gmt":"2024-06-21T07:40:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=46729"},"modified":"2024-06-19T14:41:14","modified_gmt":"2024-06-19T14:41:14","slug":"linkedin-retargeting-ads","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/","title":{"rendered":"How to run LinkedIn retargeting ads successfully"},"content":{"rendered":"\n<p>Reaching the right professional audience at the right time is paramount for brands\u2014but it\u2019s also incredibly challenging. Instead of throwing spaghetti at the wall and seeing what sticks, try reconnecting with prospects who have already engaged with your brand.<a href=\"https:\/\/leadsbridge.com\/partnerships\/linkedin-leadsbridge\/\">LinkedIn<\/a> retargeting makes your ad dollars work smarter, not harder, by zeroing in on warm leads that have already shown an interest in what you\u2019re selling. By using powerful retargeting capabilities, you can strategically show up in the LinkedIn feeds of users who have previously visited your website, downloaded content, or shown interest in a specific product or service\u2014a.k.a. win back the 98% of visitors who didn\u2019t convert the first time.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6672e09ca19b8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite tool with LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Here\u2019s how to do retargeting ads on LinkedIn.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-2a7e17db-117f-47ee-9165-4bf7183248b5\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#0-what-are-linkedin-retargeting-ads->What are LinkedIn retargeting ads?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#1-how-linkedin-retargeting-works->How LinkedIn retargeting works&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#2-how-to-set-up-retargeting-ads-on-linkedin->How to set up retargeting ads on LinkedIn&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#3-1-install-the-linkedin-insight-tag->1. Install the LinkedIn Insight Tag<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#4-2-define-your-audiences->2. Define your audiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#5-3-create-your-ad-campaign->3. Create your ad campaign&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#6-4-set-up-ad-creatives->4. Set up ad creatives<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#7-5-analyze-and-optimize->5. Analyze and optimize<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#8-5-tips-for-effective-retargeting-ads-on-linkedin->5 tips for effective retargeting ads on LinkedIn&nbsp;<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#9-1-use-linkedin-matched-audiences-with-leadsbridge->1. Use LinkedIn Matched Audiences with LeadsBridge&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#10-2-refine-and-prioritize-your-audiences->2. Refine and prioritize your audiences<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#11-3-test-multiple-ad-creative-variations->3. Test multiple ad creative variations&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#12-4-take-advantage-of-linkedin%E2%80%99s-automated-features->4. Take advantage of LinkedIn\u2019s automated features<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#13-5-integrate-your-campaigns-with-other-platforms->5. Integrate your campaigns with other platforms<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/#14-win-back-98-of-website-visitors-with-linkedin-ads-retargeting->Win back 98% of website visitors with LinkedIn ads retargeting&nbsp;<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-are-linkedin-retargeting-ads-\"><strong>What are LinkedIn retargeting ads?&nbsp;<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-matched-audiences\/\">LinkedIn retargeting ads<\/a> serve relevant ads to users who have already visited your website.<\/p>\n\n\n\n<p>You\u2019ve probably experienced it yourself. If you\u2019ve ever browsed LinkedIn and started seeing ads for a company you checked out earlier, you\u2019re witnessing retargeting in action. It\u2019s a way for businesses to give a friendly wave and say <em>\u201cHey there, remember us?\u201d.&nbsp;<\/em><\/p>\n\n\n\n<p>Instead of just shouting into the void with regular ads, retargeting ads reach people who have already shown an interest in your business, products, or services. It\u2019s a smart, cost-effective way to keep nurturing warm leads and\u2014on a professional platform like LinkedIn\u2014is a more natural, low-pressure approach to sales. In fact, visitors who are retargeted with ads are <a href=\"https:\/\/www.invespcro.com\/blog\/ad-retargeting-2\/\">70% more likely<\/a> to convert on your website. This is huge when you consider that only <a href=\"https:\/\/www.gosquared.com\/blog\/retargeting-visitors#:~:text=For%20most%20websites%2C%20only%202,have%20visited%20your%20website%20before.\">2% of visitors convert the first time<\/a> they land on your site.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">HubSpot\u2019s 2024 State of Marketing report<\/a>, LinkedIn lead generation is set to be big this year. Making it a top priority now means you\u2019ll reap the rewards of marketing to people who already know and trust your brand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-how-linkedin-retargeting-works-\"><strong>How LinkedIn retargeting works&nbsp;<\/strong><\/h2>\n\n\n\n<p>When a user visits your website or interacts with your content on LinkedIn, they leave a digital trail. Retargeting lets you pick up that trail and use it to deliver ads as leads scroll through their LinkedIn feeds.&nbsp;<\/p>\n\n\n\n<p>When someone visits your website (and you have retargeting enabled), your site will load an HTML tracking pixel and specialized JavaScript code into the visitor\u2019s browser. This code sends anonymized data about the visitor back to your website\u2019s server log files.&nbsp;<\/p>\n\n\n\n<p>The log files then transmit these anonymous user signals to an ad exchange platform, which can identify the general location of that visitor across the internet. It can instantly serve tailored ads to that visitor, encouraging them to return to the original website and convert into a lead or customer.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This level of insight into user behavior allows brands to build familiarity and remain top-of-mind with prospects as they browse multiple digital channels. Even after a visitor exits the website, retargeting lets you continue to advertise to leads until they make a purchase or take the action you want them to take.&nbsp;<\/p>\n\n\n\n<p>For example, if a visitor spends time on your pricing page, the LinkedIn ad algorithm will take note of that and deliver ads about pricing. It\u2019s safe to assume someone who looks at a pricing page is relatively interested in the product, so serving content to help push them toward a purchase can give them the nudge they need.&nbsp;<\/p>\n\n\n\n<p>While non-retargeting ads are great for getting fresh eyeballs on your business, retargeting ads boost engagement. Visitors who make a return trip through retargeting tend to be more invested. They check out more pages on your site, stick around longer, and are less likely to stray. The added layer of familiarity pays off in the form of higher lifetime value for these customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-how-to-set-up-retargeting-ads-on-linkedin-\"><strong>How to set up retargeting ads on LinkedIn&nbsp;<\/strong><\/h2>\n\n\n\n<p>Ready to start retargeting prospects on LinkedIn? Here\u2019s how to get set up.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-1-install-the-linkedin-insight-tag-\"><strong>1. Install the LinkedIn Insight Tag<\/strong><\/h3>\n\n\n\n<p>The first step is to install the <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-insight-tag\/\">LinkedIn Insight Tag<\/a> on your website. This is a piece of code that tracks visitor activity so you can actually retarget them on LinkedIn.<\/p>\n\n\n\n<p>Here\u2019s how to do this:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your LinkedIn Campaign Manager account.<\/li>\n\n\n\n<li>Click on the \u201cAccount Assets\u201d tab.<\/li>\n\n\n\n<li>Under the \u201cInsight Tag\u201d section, click \u201cInstall Insight Tag\u201d.<\/li>\n\n\n\n<li>Copy the tag code and either add it manually to the footer of your website HTML, use a tag manager platform like Google Tag Manager, or have your web developer insert it for you.\u00a0<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Linkedin-insight-tag-1024x719.png\" alt=\"Linkedin insight tag\" class=\"wp-image-46730\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Linkedin-insight-tag-1024x719.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Linkedin-insight-tag-300x211.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Linkedin-insight-tag-768x540.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Linkedin-insight-tag.png 1234w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>You should install the tag on the pages you want to track visitor activity on. When you\u2019ve copy-pasted the code, make sure you enable the Insight Tag by clicking the status toggle in your campaign manager account.&nbsp;<\/p>\n\n\n\n<p>Next, you\u2019ll want to test the tag installation to check it\u2019s working:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go back to the \u201cInsight Tag\u201d section of your campaign manager account.<\/li>\n\n\n\n<li>Click \u201cTest Installation\u201d and enter your website URL.\u00a0<\/li>\n\n\n\n<li>Refresh your website and check for any errors.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>If there are no errors, the tag is successfully installed.&nbsp;<\/p>\n\n\n\n<p>NB: If you\u2019ve never advertised on LinkedIn, read our guide to <a href=\"https:\/\/leadsbridge.com\/blog\/create-linkedin-advertising-account\/\">creating a LinkedIn advertising account<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-2-define-your-audiences-\"><strong>2. Define your audiences<\/strong><\/h3>\n\n\n\n<p>Next, you\u2019ll need to define the website audiences you want to retarget. The LinkedIn Insight Tag is a real data goldmine for learning about who\u2019s visiting your site. It collects useful details like company size, industry, job seniority, and even company names. This gives you a much clearer picture of your <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-target-audience\/\">LinkedIn audience<\/a> so you can serve up hyper-relevant retargeting ads.&nbsp;<\/p>\n\n\n\n<p>To define your audiences:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to \u201cAccount Assets\u201d in the Campaign Manager.<\/li>\n\n\n\n<li>Go to \u201cMatched Audiences\u201d and click \u201cCreate Audience\u201d.<\/li>\n<\/ul>\n\n\n\n<p>Here, you can set up different audience types based on criteria like the web pages they visited, the <a href=\"https:\/\/leadsbridge.com\/blog\/everything-you-need-to-know-on-linkedin-lead-gen-forms\/\">lead forms<\/a> they filled in, or previous products they purchased.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"806\" height=\"668\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-website-retargeting-campaign-on-Linkedin.png\" alt=\"Create website retargeting campaign on Linkedin\" class=\"wp-image-46731\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-website-retargeting-campaign-on-Linkedin.png 806w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-website-retargeting-campaign-on-Linkedin-300x249.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-website-retargeting-campaign-on-Linkedin-768x637.png 768w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-3-create-your-ad-campaign-\"><strong>3. Create your ad campaign&nbsp;<\/strong><\/h3>\n\n\n\n<p>Now it\u2019s time to create your retargeting ad campaign.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to your Campaign Manager and click \u201cCreate Campaign\u201d.<\/li>\n\n\n\n<li>Choose \u201cWebsite Retargeting\u201d as your objective.<\/li>\n\n\n\n<li>Choose your pre-defined website audience, and set a budget and schedule.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>You can repeat this process for different campaigns. For example, you might want to run a retargeting campaign to reach people who visited a specific product page and another campaign for people who signed up to receive your latest whitepaper.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-your-Linkedin-retargeting-ads-1024x326.png\" alt=\"Create your Linkedin retargeting ads\" class=\"wp-image-46732\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-your-Linkedin-retargeting-ads-1024x326.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-your-Linkedin-retargeting-ads-300x96.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-your-Linkedin-retargeting-ads-768x245.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-your-Linkedin-retargeting-ads-1536x490.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Create-your-Linkedin-retargeting-ads.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"6-4-set-up-ad-creatives-\"><strong>4. Set up ad creatives<\/strong><\/h3>\n\n\n\n<p>Design branded, eye-catching visuals to accompany your ads. You can use a tool like Canva or have your design team put something together. Keep in mind that LinkedIn has a professional, corporate audience, so make sure your visuals tie into that. Otherwise, use high-quality images, product photos, or custom illustrations. Avoid blurry or low-res images and experiment with using video as well as stills.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll also need to write compelling ad copy that resonates with your retargeting audience and their previous engagement with your brand. Use messaging that creates a cohesive experience\u2014for example, if you\u2019re retargeting people who visited your pricing page, mention pricing, costs, or objections in your ad copy.&nbsp;<\/p>\n\n\n\n<p>See a handful of <a href=\"https:\/\/leadsbridge.com\/blog\/retargeting-ads-examples\/\">successful LinkedIn retargeting examples here<\/a> or <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-ads-examples\/\">examples of general LinkedIn ads<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-5-analyze-and-optimize-\"><strong>5. Analyze and optimize<\/strong><\/h3>\n\n\n\n<p>Once your LinkedIn retargeting ads are up and running, you\u2019ll be able to reach people who have already visited your website. However, the first iteration may not always be the best. For this reason, it\u2019s a good idea to constantly tweak and optimize your ads so they continue to perform well.&nbsp;<\/p>\n\n\n\n<p>Regularly check your Campaign Manager analytics to <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-metrics\/\">monitor metrics<\/a> like clicks, conversions, and cost-per-conversion to identify areas for improvement. If ads are underperforming, you can either edit the creatives or pause them and reallocate your budget to better-performing campaigns.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-5-tips-for-effective-retargeting-ads-on-linkedin-\"><strong>5 tips for effective retargeting ads on LinkedIn&nbsp;<\/strong><\/h2>\n\n\n\n<p>Setting up your LinkedIn retargeting ads is the first hurdle. Next, it\u2019s an ongoing process of tweaking, refining, and learning what works best. Here are some best practices to increase your chances of success.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-1-use-linkedin-matched-audiences-with-leadsbridge-\"><strong>1. Use LinkedIn Matched Audiences with LeadsBridge&nbsp;<\/strong><\/h3>\n\n\n\n<p>LeadsBridge offers integrations between <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-matched-audiences\/\">LinkedIn Matched Audiences<\/a> and several popular CRM and email marketing platforms. This is great if you want to target people who haven\u2019t necessarily visited your website but have interacted with your brand in some way. For example, you can pull contacts from your email marketing software, a CSV file, or your <a href=\"https:\/\/leadsbridge.com\/blog\/the-best-linkedin-crm-integrations\/\">CRM<\/a> and deliver ads to them on LinkedIn.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6672e1ada19b9\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pardot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pardot and LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6672e1e1a19ba\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pipedrive\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pipedrive and LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6672e1eba19bb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot and LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6672e1f5a19bc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect ActiveCampaign and LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Using <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-automation-tools\/\">LinkedIn automation tools<\/a> can make your life much easier.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-2-refine-and-prioritize-your-audiences-\"><strong>2. Refine and prioritize your audiences<\/strong><\/h3>\n\n\n\n<p>As well as <a href=\"https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/\">segmenting your retargeting audiences<\/a> based on specific website behaviors, such as pages visited, content downloads, or viewed products, you can also layer demographic filters like job titles, industries, and companies. This helps you hyper-target your campaigns to a very specific subsection of your audience.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t forget to exclude audiences that have already converted to avoid wasting ad spend and refresh your audience lists regularly so they\u2019re full of active, interested prospects.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-3-test-multiple-ad-creative-variations-\"><strong>3. Test multiple ad creative variations&nbsp;<\/strong><\/h3>\n\n\n\n<p>A\/B test your ads by using different images, copy, and calls to action. Closely monitor the results of each variation to see which ones resonate best with your desired audience. Then, optimize your existing campaigns to include the top-performing variations.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-4-take-advantage-of-linkedin%E2%80%99s-automated-features-\"><strong>4. Take advantage of LinkedIn\u2019s automated features<\/strong><\/h3>\n\n\n\n<p>Make use of LinkedIn\u2019s built-in optimization features, like campaign scheduling and automated bidding to make sure you\u2019re optimizing your spend and sending out your ads to the right people at the right time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-5-integrate-your-campaigns-with-other-platforms-\"><strong>5. Integrate your campaigns with other platforms<\/strong><\/h3>\n\n\n\n<p>Connecting up your retargeting campaigns with your CRM, marketing, and analytics platforms will give you a unified view of each customer. You can better understand how your LinkedIn retargeting audiences engage across multiple channels and touchpoints in the overall buying journey.&nbsp;<\/p>\n\n\n\n<p>Plus, you can pass hot leads from LinkedIn campaigns directly into your CRM or marketing automation workflows to help nurture them and prevent them from slipping through the cracks. LeadsBridge helps you automate lead gen processes with LinkedIn lead gen form integrations that sync leads from LinkedIn with your CRM in real-time.\u00a0<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6672e20ba19bd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/pardot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo112.png\" alt=\"Pardot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and Pardot automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6672e222a19be\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and Salesforce\u00ae automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6672e22ea19bf\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/linkedin-lead-gen-forms\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo420.png\" alt=\"LinkedIn Lead Gen Forms logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect LinkedIn Lead Gen Forms and HubSpot automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>You can then unlock a recurring cycle of sending ads, learning more about your customers, refining your <a href=\"https:\/\/leadsbridge.com\/blog\/creating-linkedin-ads\/\">LinkedIn ads<\/a>, and so on until you have a well-oiled system for engaging warm leads.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-win-back-98-of-website-visitors-with-linkedin-ads-retargeting-\"><strong>Win back 98% of website visitors with LinkedIn ads retargeting&nbsp;<\/strong><\/h2>\n\n\n\n<p>LinkedIn retargeting ads are great for nurturing warm leads and keeping your brand top-of-mind with prospects who have already shown interest. By taking advantage of advanced targeting capabilities and rich audience insights from the LinkedIn Insight Tag, you can serve relevant ads that pick up where previous interactions left off.<\/p>\n\n\n\n<p>As with any marketing tactic, the key is to continuously test, optimize, and integrate your retargeting campaigns with your broader sales and marketing efforts. Don&#8217;t just set it and forget it. Regularly analyze performance data, refine your audience segments, iterate on ad creatives, and connect up with other platforms in your tech stack.<\/p>\n\n\n\n<p><strong>Ready to convert more leads?<\/strong> <a href=\"https:\/\/leadsbridge.com\/integrations\/linkedin-matched-audiences\/\"><strong>Discover LeadsBridge\u2019s LinkedIn Matched Audiences integration<\/strong><\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-41337\">\n    <a href=\"https:\/\/activeprospect.com\/resources\/a-guide-to-marketing-automation-with-leadsbridge\/\" title=\"\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Mobile-LB-AP23.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/03\/Whitepaper-Desktop-LB-AP23.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Reaching the right professional audience at the right time is paramount for brands\u2014but it\u2019s also incredibly challenging. Instead of throwing spaghetti at the wall and seeing what sticks, try reconnecting with prospects who have already engaged with your brand.LinkedIn retargeting makes your ad dollars work smarter, not harder, by zeroing in on warm leads that [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":46733,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[77],"industry":[],"class_list":["post-46729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-linkedin"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/06\/Cover-Blog-06JuneB24.png","author_info":{"display_name":"Lizzie Davey","author_link":"https:\/\/leadsbridge.com\/blog\/author\/lizzie\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to run LinkedIn retargeting ads successfully - 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