{"id":46841,"date":"2024-07-05T07:54:00","date_gmt":"2024-07-05T07:54:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=46841"},"modified":"2024-10-14T14:46:05","modified_gmt":"2024-10-14T14:46:05","slug":"benefits-of-advertising-on-tiktok","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/","title":{"rendered":"10 benefits of advertising on TikTok in 2024"},"content":{"rendered":"\n<p>Picture this: A small candle-making business in Montana goes viral overnight, racking up millions of views and selling out its entire inventory in 48 hours. The secret to its sudden success? A 15-second TikTok ad that cost less than a fancy dinner.<\/p>\n\n\n\n<p>Welcome to the new frontier of digital marketing, where bite-sized content reigns supreme and even the smallest brands can make a big splash. TikTok, the <a href=\"https:\/\/appkodes.com\/blog\/rise-of-short-video-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">short-form video platform<\/a> that&#8217;s taken the world by storm, isn&#8217;t just for dance challenges and lip-syncing teens anymore. It&#8217;s become essential for businesses looking to reach new audiences and boost their bottom line.But what exactly makes <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-advertising\/\">TikTok advertising<\/a> so effective? From its unparalleled reach to its innovative ad formats, this platform offers a unique set of advantages that savvy marketers can&#8217;t afford to ignore.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_668412d44ad7f\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/destination\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation with your favorite tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Let&#8217;s dive into the top 10 benefits of advertising on TikTok and discover why it might just be the game-changer your business has been waiting for.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-c9d0ae68-b3a7-4ee4-b908-bc9618d4be18\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#0-10-tiktok-ads-benefits-for-your-business->10 TikTok ads benefits for your business<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#1-1-organically-reach-younger-generations->1. Organically reach younger generations&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#2-2-enjoy-higher-engagement-rates->2. Enjoy higher engagement rates<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#3-3-unlock-advanced-targeting-options->3. Unlock advanced targeting options&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#4-4-quickly-and-natively-generate-leads-through-ad-forms->4. Quickly and natively generate leads through ad forms<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#5-5-track-conversions-with-the-tiktok-conversion-api->5. Track conversions with the TikTok conversion API&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#6-6-effortlessly-transfer-data-from-tiktok-to-other-platforms->6. Effortlessly transfer data from TikTok to other platforms&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#7-7-budget-friendly-advertising-options->7. Budget-friendly advertising options&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#8-8-retarget-users-who-have-interacted-with-your-ads-or-content->8. Retarget users who have interacted with your ads or content&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#9-9-employ-a-variety-of-ad-formats-that-don%E2%80%99t-feel-like-ads->9. Employ a variety of ad formats that don\u2019t feel like ads<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#10-10-use-the-ai-powered-ad-delivery-system-for-optimized-campaign-performance->10. Use the AI-powered ad delivery system for optimized campaign performance<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#11-the-benefits-of-tiktok-advertising-are-unparalleled->The Benefits of TikTok Advertising Are Unparalleled&nbsp;<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-10-tiktok-ads-benefits-for-your-business-\"><strong>10 TikTok ads benefits for your business<\/strong><\/h2>\n\n\n\n<p>There are plenty of benefits of advertising on TikTok, from the huge organic reach to the budget-friendly ad options.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-1-organically-reach-younger-generations-\"><strong>1. Organically reach younger generations&nbsp;<\/strong><\/h3>\n\n\n\n<p>TikTok is particularly effective for reaching younger demographics\u2014especially Gen Z. At the start of this year, about <a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\">80% of TikTok users<\/a> were between 16-24, with a significant portion of users under 30.&nbsp;<\/p>\n\n\n\n<p>Why? Because TikTok has become a cultural touchstone for younger generations. It\u2019s where they go to source the latest news, find trends, and discover music and products. The younger generations spend an average of <a href=\"https:\/\/explodingtopics.com\/blog\/time-spent-on-tiktok\">one hour a day<\/a> consuming short-form video content on TikTok, making it the ideal organic place to reach them. If you want to reach Gen Z or just younger generations in general, this is one of the biggest benefits of TikTok ads.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-2-enjoy-higher-engagement-rates-\"><strong>2. Enjoy higher engagement rates<\/strong><\/h3>\n\n\n\n<p>TikTok\u2019s engagement rates are considerably higher than other social media platforms. Users enjoy a <a href=\"https:\/\/hypeauditor.com\/free-tools\/tiktok-engagement-calculator\/\">17.5% engagement rate<\/a> compared to just 3.5% on Instagram and 1.7% on Facebook. There are several reasons for this. Firstly, TikTok\u2019s features like duets, reactions, and challenges naturally encourage user participation and engagement with content, including ads.&nbsp;<\/p>\n\n\n\n<p>Secondly, TikTok\u2019s algorithm is highly effective at serving relevant content to users, which increases the chances of someone seeing your ad who is <em>actually <\/em>interested in your brand or product. Finally, TikTok ads often blend in seamlessly with <a href=\"https:\/\/leadsbridge.com\/blog\/organic-lead-generation\/\">organic content<\/a>, so users don\u2019t automatically dismiss them as ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-3-unlock-advanced-targeting-options-\"><strong>3. Unlock advanced targeting options&nbsp;<\/strong><\/h3>\n\n\n\n<p>You can drill down into specific characteristics and behaviors to target people most likely to engage with your ads. With interest-based targeting, you can categorize users by their content consumption patterns, and with behavior-based targeting, you can serve your ads to people who take specific actions while using TikTok.&nbsp;<\/p>\n\n\n\n<p>Alternatively, you can create your own <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-custom-audience\/\">custom audiences<\/a> from your email marketing tool or customer relationship management (CRM) system, create lookalike audiences, and target users based on device type, operating system, geographical location, and demographics.&nbsp;<\/p>\n\n\n\n<p>Automation tools like LeadsBridge can help you seamlessly integrate your CRM with TikTok Custom Audiences. Sign in to the waiting list to know when the integration will be available!<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6684130a4ad80\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1128.png\" alt=\"TikTok Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite CRM with TikTok Custom Audiences integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>Taking advantage of these advanced targeting capabilities means you can zero in on users who are most likely to interact with your ads. This ultimately drives higher engagement rates and maximizes return on investment (ROI).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-4-quickly-and-natively-generate-leads-through-ad-forms-\"><strong>4. Quickly and natively generate leads through ad forms<\/strong><\/h3>\n\n\n\n<p>TikTok has a simplified lead-capture process within the app. Mobile-optimized forms provide a better user experience and the <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-lead-generation\/\">native lead generation forms<\/a> (which are actual ads) let you instantly collect user information without redirecting people to external sites. You can also customize the form fields to gather the most important data for your brand and automatically populate forms with existing TikTok user data.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6684136a4ad81\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/email-notification\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo46.png\" alt=\"Email Notification logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Email Notification automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6684137e4ad82\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and HubSpot automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-5-track-conversions-with-the-tiktok-conversion-api-\"><strong>5. Track conversions with the TikTok conversion API&nbsp;<\/strong><\/h3>\n\n\n\n<p>Unlike traditional tracking methods that rely on cookies and browser-based data, <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-conversion-api\/\">TikTok\u2019s Conversion<\/a>s captures server-to-server data, which means you can reliably track user actions across the platform. This granular data means you can better understand what\u2019s working (and what\u2019s not working) with your ad campaigns <em>and <\/em>get deeper insights into customer behavior.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_668413924ad83\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/tiktok-conversions\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1181.png\" alt=\"TikTok Conversions logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite CRM with TikTok Conversions integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Join the waiting list<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"6-6-effortlessly-transfer-data-from-tiktok-to-other-platforms-\"><strong>6. Effortlessly transfer data from TikTok to other platforms&nbsp;<\/strong><\/h3>\n\n\n\n<p>With LeadsBridge, you can <a href=\"https:\/\/leadsbridge.com\/partnerships\/tiktok-leadsbridge\/\">integrate TikTok with other tools<\/a> in your tech stack to create 360-degree views of your customers and transfer data from one platform to another. For example, you can take the information gathered from TikTok\u2019s lead forms and transfer it to your CRM system or email marketing tool to continue nurturing those leads elsewhere.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_668413db4ad84\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/hubspot\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and HubSpot automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_668413df4ad85\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Salesforce\u00ae automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_668413e64ad86\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/google-sheets\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation and Google Sheets automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p>What this essentially means is you can follow up on leads much quicker and reduce manual data entry (and, by proxy, reduce human error). Synchronizing real-time data into your other systems lets you deliver campaigns to the right people at the right time, increasing conversions and sales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-7-budget-friendly-advertising-options-\"><strong>7. Budget-friendly advertising options&nbsp;<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/blog\/how-much-does-it-cost-to-advertise-on-tiktok\/\">How much does it cost to advertise on TikTok<\/a>? TikTok\u2019s advertising system has flexible bidding strategies and a variety of ad formats so there\u2019s something for everyone. It\u2019s a self-serve ad platform, which means you have total control over your budget and ad finances, and the cost-per-click (CPC) and cost-per-impression (CPM) models mean you only pay for the engagement you get.&nbsp;<\/p>\n\n\n\n<p>While TikTok ads can be slightly more expensive than advertising on more established platforms like <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-ads-and-tiktok-ads\/\">Instagram and Facebook<\/a>, you can reach 1,000 highly-targeted users for $10. The downside is, you have to spend a minimum of $500 on a campaign.&nbsp;<\/p>\n\n\n\n<p>Perhaps the most budget-friendly thing about TikTok advertising is you don\u2019t need studio-level content to see results. In fact, lo-fi content often performs better on TikTok. You don\u2019t need an expensive production team to create effective ads. TikTok\u2019s built-in video tools mean you can create, edit, and deliver ads in no time at all.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-8-retarget-users-who-have-interacted-with-your-ads-or-content-\"><strong>8. Retarget users who have interacted with your ads or content&nbsp;<\/strong><\/h3>\n\n\n\n<p>It\u2019s rare for someone to buy from you the first time they come across your product or brand. Instead, it takes a few touches to show them the value of what you\u2019re offering and why they should choose you over a competitor.&nbsp;<\/p>\n\n\n\n<p>This is where TikTok\u2019s retargeting ads come into play. You can deliver ads to people who have already engaged with previous ads to create a nurturing funnel that shares more information and trust-building content.&nbsp;<\/p>\n\n\n\n<p>When you incorporate retargeting into your <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-strategy\/\">TikTok ads strategy<\/a>, you can cast a wide net and then hone in on people who have shown an interest in you. This increases your conversion rate because you\u2019re targeting people who are on the fence and just need a nudge in the right direction.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-9-employ-a-variety-of-ad-formats-that-don%E2%80%99t-feel-like-ads-\"><strong>9. Employ a variety of ad formats that don\u2019t feel like ads<\/strong><\/h3>\n\n\n\n<p>TikTok ads don\u2019t look or feel like ads. In fact, TikTok users love genuine product reviews and user-generated content that introduces them to a new brand or product. The ad formats available on TikTok blend seamlessly with <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-content-ideas\/\">organic content<\/a> so there\u2019s less friction when users are scrolling through their feeds.&nbsp;<\/p>\n\n\n\n<p>The beauty of TikTok is users often use it to find new products. In fact, <a href=\"https:\/\/venngage.com\/blog\/tiktok-data-story\/\">67% of users<\/a> have bought products because they saw them on TikTok. You just have to look at the success of the #TikTokMadeMeBuyIt hashtag to see how well marketing content works on TikTok.\u00a0TikTok ads work particularly well for products like food &amp; supplements, daily accessories, and <a href=\"https:\/\/supliful.com\/private-label-pet-products\" target=\"_blank\" rel=\"noreferrer noopener\">custom pet products<\/a>.<\/p>\n\n\n\n<p>However, users prefer genuine, authentic content, like user reviews, product demos, and comparison videos. Luckily, TikTok\u2019s variety of ad formats lets you get creative with the kind of content you use in your ads.&nbsp;<br>Here\u2019s an <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-ads-examples\/\">example of a TikTok ad<\/a> from Pet brand Chewy. It uses organic-looking ads to promote a discount on its products.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@Chewy\/video\/7351781255203130625\" data-video-id=\"7351781255203130625\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@Chewy\" href=\"https:\/\/www.tiktok.com\/@Chewy?refer=embed\">@Chewy<\/a> <p>Stop the itch before it begins. Save 20% on your first Chewy Pharmacy order of flea &#038; tick meds.<\/p> <a target=\"_blank\" title=\"\u266c Promoted Music - Chewy\" href=\"https:\/\/www.tiktok.com\/music\/Promoted-Music-7351781310627842832?refer=embed\">\u266c Promoted Music &#8211; Chewy<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-10-use-the-ai-powered-ad-delivery-system-for-optimized-campaign-performance-\"><strong>10. Use the AI-powered ad delivery system for optimized campaign performance<\/strong><\/h3>\n\n\n\n<p>TikTok uses an AI-powered ad delivery system to optimize campaign performance. It does this by employing advanced machine learning algorithms to analyze user behavior, preferences, and interactions in real-time. This system lays the foundations for precise audience targeting and sees that ads are delivered to users who are most likely to be interested and engaged.&nbsp;<\/p>\n\n\n\n<p>For brands, this translates to more efficient use of your ad budgets. The <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-automation\/\">AI <\/a>continuously learns and adjusts ad placements to maximize reach and impact, but it can also predict the best time to display ads, select the most relevant content, and adapt strategies on the fly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-the-benefits-of-tiktok-advertising-are-unparalleled-\"><strong>The Benefits of TikTok Advertising Are Unparalleled&nbsp;<\/strong><\/h2>\n\n\n\n<p><em>What benefit does TikTok facilitate for advertisers?<\/em> From its ability to organically reach Gen Z to its AI-powered ad delivery system, TikTok is changing the way brands market themselves. It\u2019s not just another social media platform\u2014it\u2019s a dynamic ecosystem where brands can thrive, connect, and convert like never before.&nbsp;<\/p>\n\n\n\n<p>Remember our candle-making friends from Montana? They&#8217;re not alone. Countless businesses, <a href=\"https:\/\/leadsbridge.com\/blog\/tiktok-small-business\/\">big and small<\/a>, are riding the TikTok wave to unprecedented success. Whether you&#8217;re looking to boost engagement, generate leads, or drive sales, TikTok&#8217;s versatile ad formats and targeting options offer a solution.<\/p>\n\n\n\n<p>But, most importantly, TikTok is where your audience is already spending their time, discovering new products, and making purchasing decisions. In a world where attention is the ultimate currency, TikTok offers a goldmine of engaged users ready to be wowed by your brand.<\/p>\n\n\n\n<p>The benefits of advertising on TikTok are very real. So, as we look ahead to the rest of 2024 and beyond, the question isn&#8217;t whether you should advertise on TikTok \u2013 it&#8217;s how quickly can you get started. The next viral sensation could be your 15-second ad.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/tiktok\/\"><strong>Discover LeadsBridge\u2019s TikTok integrations today.<\/strong><\/a><strong>&nbsp;<\/strong><\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Picture this: A small candle-making business in Montana goes viral overnight, racking up millions of views and selling out its entire inventory in 48 hours. The secret to its sudden success? A 15-second TikTok ad that cost less than a fancy dinner. Welcome to the new frontier of digital marketing, where bite-sized content reigns supreme [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":46844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[79],"industry":[],"class_list":["post-46841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-tiktok"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/07\/Cover-Blog-05July.png","author_info":{"display_name":"Lizzie Davey","author_link":"https:\/\/leadsbridge.com\/blog\/author\/lizzie\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 benefits of advertising on TikTok in 2024 - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Discover 10 valuable benefits of advertising on TikTok and learn how your business can take advantage of TikTok Ads features with automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 benefits of advertising on TikTok in 2024 - LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"Discover 10 valuable benefits of advertising on TikTok and learn how your business can take advantage of TikTok Ads features with automation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-05T07:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-14T14:46:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/07\/Cover-Blog-05July.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Davey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Davey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/\"},\"author\":{\"name\":\"Lizzie Davey\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/936f25ae53fe5b25a5a5668ecaed7fb6\"},\"headline\":\"10 benefits of advertising on TikTok in 2024\",\"datePublished\":\"2024-07-05T07:54:00+00:00\",\"dateModified\":\"2024-10-14T14:46:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/\"},\"wordCount\":1720,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Cover-Blog-05July.png\",\"keywords\":[\"TikTok\"],\"articleSection\":[\"Nurturing and conversion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/\",\"name\":\"10 benefits of advertising on TikTok in 2024 - LeadsBridge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Cover-Blog-05July.png\",\"datePublished\":\"2024-07-05T07:54:00+00:00\",\"dateModified\":\"2024-10-14T14:46:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/936f25ae53fe5b25a5a5668ecaed7fb6\"},\"description\":\"Discover 10 valuable benefits of advertising on TikTok and learn how your business can take advantage of TikTok Ads features with automation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Cover-Blog-05July.png\",\"contentUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Cover-Blog-05July.png\",\"width\":2400,\"height\":1256,\"caption\":\"Benefits of advertising on TikTok\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/benefits-of-advertising-on-tiktok\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadsbridge.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 benefits of advertising on TikTok in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/\",\"name\":\"LeadsBridge\",\"description\":\"Official LeadsBridge Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadsbridge.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/936f25ae53fe5b25a5a5668ecaed7fb6\",\"name\":\"Lizzie Davey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g\",\"caption\":\"Lizzie Davey\"},\"description\":\"Lizzie is a freelance writer and content strategist for SaaS and ecommerce brands, specialising in creating long-form content that gets shared and sells. When she's not typing away at her desk in sunny Brighton, you can find her exploring new places, hanging upside down on aerial silks, or going on a long walk.\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/author\\\/lizzie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 benefits of advertising on TikTok in 2024 - LeadsBridge","description":"Discover 10 valuable benefits of advertising on TikTok and learn how your business can take advantage of TikTok Ads features with automation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/","og_locale":"en_US","og_type":"article","og_title":"10 benefits of advertising on TikTok in 2024 - LeadsBridge","og_description":"Discover 10 valuable benefits of advertising on TikTok and learn how your business can take advantage of TikTok Ads features with automation.","og_url":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/","og_site_name":"LeadsBridge","article_published_time":"2024-07-05T07:54:00+00:00","article_modified_time":"2024-10-14T14:46:05+00:00","og_image":[{"width":2400,"height":1256,"url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/07\/Cover-Blog-05July.png","type":"image\/png"}],"author":"Lizzie Davey","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Davey","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#article","isPartOf":{"@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/"},"author":{"name":"Lizzie Davey","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/936f25ae53fe5b25a5a5668ecaed7fb6"},"headline":"10 benefits of advertising on TikTok in 2024","datePublished":"2024-07-05T07:54:00+00:00","dateModified":"2024-10-14T14:46:05+00:00","mainEntityOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/"},"wordCount":1720,"image":{"@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/07\/Cover-Blog-05July.png","keywords":["TikTok"],"articleSection":["Nurturing and conversion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/","url":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/","name":"10 benefits of advertising on TikTok in 2024 - LeadsBridge","isPartOf":{"@id":"https:\/\/leadsbridge.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#primaryimage"},"image":{"@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/07\/Cover-Blog-05July.png","datePublished":"2024-07-05T07:54:00+00:00","dateModified":"2024-10-14T14:46:05+00:00","author":{"@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/936f25ae53fe5b25a5a5668ecaed7fb6"},"description":"Discover 10 valuable benefits of advertising on TikTok and learn how your business can take advantage of TikTok Ads features with automation.","breadcrumb":{"@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#primaryimage","url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/07\/Cover-Blog-05July.png","contentUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/07\/Cover-Blog-05July.png","width":2400,"height":1256,"caption":"Benefits of advertising on TikTok"},{"@type":"BreadcrumbList","@id":"https:\/\/leadsbridge.com\/blog\/benefits-of-advertising-on-tiktok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadsbridge.com\/"},{"@type":"ListItem","position":2,"name":"10 benefits of advertising on TikTok in 2024"}]},{"@type":"WebSite","@id":"https:\/\/leadsbridge.com\/#website","url":"https:\/\/leadsbridge.com\/","name":"LeadsBridge","description":"Official LeadsBridge Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadsbridge.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/936f25ae53fe5b25a5a5668ecaed7fb6","name":"Lizzie Davey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17afadc614a174e607376b9fd896f496aed2b7d2b861cbcb10c62bd25279e526?s=96&d=mm&r=g","caption":"Lizzie Davey"},"description":"Lizzie is a freelance writer and content strategist for SaaS and ecommerce brands, specialising in creating long-form content that gets shared and sells. When she's not typing away at her desk in sunny Brighton, you can find her exploring new places, hanging upside down on aerial silks, or going on a long walk.","url":"https:\/\/leadsbridge.com\/blog\/author\/lizzie\/"}]}},"_links":{"self":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/46841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/comments?post=46841"}],"version-history":[{"count":6,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/46841\/revisions"}],"predecessor-version":[{"id":47790,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/46841\/revisions\/47790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media\/46844"}],"wp:attachment":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media?parent=46841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/categories?post=46841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/tags?post=46841"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/industry?post=46841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}