{"id":47616,"date":"2024-12-23T06:12:00","date_gmt":"2024-12-23T06:12:00","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=47616"},"modified":"2025-07-08T14:03:23","modified_gmt":"2025-07-08T14:03:23","slug":"reengagement-campaign","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/","title":{"rendered":"How to build a re-engagement campaign for lost sales leads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing them ride off into the sunset without making a purchase. There can be many reasons for a lost lead; however, just because they didn\u2019t convert that first time doesn\u2019t mean they\u2019re lost forever. Knowing how to build a re-engagement campaign can be an effective strategy to bring some of those lost leads back and to get a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing automation can be key to optimizing this strategy. For example, you can retarget your CRM-segmented lists on your favorite advertising platform thanks to a simple integration, such as:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f713da2b5\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect ActiveCampaign and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f75fda2b6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Zoho CRM and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s delve into the best practices to follow when building your re-engagement campaigns.<br><\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-611d7dd3-86d4-4894-8fa0-85f4aa1170d9\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#0-what-is-a-re-engagement-campaign->What is a re-engagement campaign?&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#1-how-to-manage-a-re-engagement-email-campaign->How to manage a re-engagement email campaign&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#2-seven-re-engagement-campaign-best-practices>Seven re-engagement campaign best practices<\/a><ul><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#3-1-get-feedback->1. Get feedback&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#4-2-incentivize->2. Incentivize&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#5-3-added-features>3. Added features<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#6-4-evidence->4. Evidence&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#7-5-share-valuable-content->5. Share valuable content&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#8-6-fear-of-missing-out-fomo>6. Fear of missing out (FOMO)<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#9-7-automate-workflows>7. Automate workflows<\/a><\/li><\/ul><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/reengagement-campaign\/#10-the-takeaway->The takeaway&nbsp;<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-is-a-re-engagement-campaign-\">What is a re-engagement campaign?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To understand what a re-engagement campaign is, we first need to understand the meaning of a lost lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lost lead is an inactive customer who may have come to you through one of your B2B lead generation funnels. They may have been at different stages of your sales pipeline and relationship building but haven\u2019t gone any further with the process. Rather than give up on that customer forever, a re-engagement campaign seeks to bring them back into your sales and marketing funnels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a SaaS business, those leads may even have progressed as far as a free trial but no further. Whatever the reason for your lead being lost, it is also lost opportunities. Re-engagement campaigns seek to look for ways to engage them again and to hopefully convert them to a sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a marketing strategy that will use various tactics such as incentives and special offers. If you have high-quality data on lost leads and customers and have already created CRM-segmented lists, you can also re-engage them with personalized <a href=\"https:\/\/leadsbridge.com\/blog\/crm-retargeting\/\">CRM retargeting<\/a> campaigns that increase your chances of reigniting the relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Re-engagement campaigns can not only boost a business\u2019s revenue, it can also improve its conversion and engagement rates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cornerstone of an effective strategy is usually your email marketing, which can act as the catalyst for further engagement. Let\u2019s look at the role email can play in a re-engagement campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-how-to-manage-a-re-engagement-email-campaign-\">How to manage a re-engagement email campaign&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You already know that email is an effective marketing tactic and can generate an ROI of <a href=\"https:\/\/luisazhou.com\/blog\/email-marketing-roi-statistics\/\">$42 for every $1 spent<\/a>. As well as lost leads, you might also decide to target subscribers who have become inactive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your initial main message when it comes to any re-engagement email campaign should be: do you still want emails from us? There are a few ways you can make your email campaign more effective:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation<\/strong>: Separating customers into categories is one of the best ways of ensuring your <a href=\"https:\/\/www.leadfeeder.com\/blog\/b2b-lead-generation-strategies-and-tactics\/\">B2B lead generation strategies<\/a> are successful. Not just in prospecting but in re-engagement, too. It allows you to send targeted and personalized messages, especially for those customers who haven\u2019t opened an email for a while.<\/li>\n\n\n\n<li><strong>Subject line:<\/strong> If people haven\u2019t been opening emails from you, you want an attention-grabbing subject line that will change that behavior.&nbsp;<\/li>\n\n\n\n<li><strong>Incentivize<\/strong>: Tempt people back into your pipelines with offers and discounts.&nbsp;<\/li>\n\n\n\n<li><strong>Great content:<\/strong> There\u2019s little point in getting people to open an email unless you\u2019re offering relevant and engaging content.&nbsp;<\/li>\n\n\n\n<li><strong>Simplicity:<\/strong> In the initial stages at least, you don\u2019t want to overload people with too much content and calls to action (CTAs).<\/li>\n\n\n\n<li><strong>Optimize<\/strong>: Analyze what works from an initial round of emails and tweak where necessary.&nbsp;<\/li>\n\n\n\n<li><strong>Automate<\/strong>: You may have thousands (or more) <a href=\"https:\/\/leadsbridge.com\/blog\/target-audience-examples\/\">targets<\/a> on your re-engagement list. Use automation where you can.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f798da2b7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Act-On and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f7a4da2b8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot and LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f7b3da2b9\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Google Sheets and Google Customer Match automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">One valuable source of information is your CRM system. This can provide information on any previous interactions with or purchases from your business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One thing you can do when it comes to both your email strategy and a wider re-engagement campaign is apply geographical location to your segmentation tactics.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Win-back emails can be a type of email that will work for you. Think about the email subject and monitor your click-through rates (CTR). You want to see engagement rates rise and any formerly unengaged subscriber who comes back should be counted as a win.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-seven-re-engagement-campaign-best-practices\">Seven re-engagement campaign best practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first thing to understand is that not every lead will convert, far from it. Conversion rates can vary by industry and can be as low as <a href=\"https:\/\/firstpagesage.com\/seo-blog\/average-saas-conversion-rates\/\">1%<\/a>. But when your sales team is constantly on the lookout for new qualified leads, that pool of lost leads can be a potentially rich source of customers that may just need that little extra to change direction.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"738\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/image-1024x738.png\" alt=\"Saas full funnel conversion rates by industr\" class=\"wp-image-47620\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/image-1024x738.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/image-300x216.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/image-768x554.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/image-1536x1108.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/image.png 1728w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/firstpagesage.com\/seo-blog\/average-saas-conversion-rates\/\">Source<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should always consider why the customer didn\u2019t proceed to a purchase. You may have sent them an automated email survey (or they may have completed one on your website) and you could see if they identified any pain points from that or on your <a href=\"https:\/\/leadsbridge.com\/blog\/enterprise-crm\/\">CRM (customer relationship management)<\/a> system. But, as you move forward, there are various tactics you should include in your campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-1-get-feedback-\">1. Get feedback&nbsp;<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Getting feedback (if you haven\u2019t already) can be a starting point in reigniting your relationship with them. In some ways, this may be your most valuable tactic as it can help identify pain points or issues they may have encountered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use a <a href=\"https:\/\/www.form-qr-code-generator.com\/blog\/customer-engagement-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer engagement form<\/a> to collect structured input from inactive leads and better understand what caused the drop-off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-2-incentivize-\">2. Incentivize&nbsp;<\/h3>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on where they were in your sales funnel, a customer may just need a gentle nudge to get them across the finish line. One great way to achieve that is to incentivize the process. There are various ways you can do this, and you can gauge the effectiveness of each by monitoring the relevant KPIs and metrics.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some things you could consider include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free trial.<\/strong> If they haven\u2019t taken up one before, offer this. If they have, offer an extended trial.&nbsp;<\/li>\n\n\n\n<li><strong>Discount<\/strong>. Discounts can make a real difference, especially if their issue has been with pricing. You could also offer discounts on future purchases or any peripherals and on product recommendations.&nbsp;<\/li>\n\n\n\n<li><strong>Webinars<\/strong>. If you run webinars on any related subject, offering free access can be a good incentive.&nbsp;<\/li>\n\n\n\n<li><strong>Ebooks\/manuals<\/strong>. As with webinars, you may sell specialist e-books or manuals and can offer them to the customer at no charge.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-3-added-features\">3. Added features<\/h3>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">One reason why they may not have converted is that your product lacked certain features they wanted. The playing field may have changed since that decision and any added features can be highlighted. It may well be that new features will meet their needs. You should also look at their purchase history with your business to see what they like.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-4-evidence-\">4. Evidence&nbsp;<\/h3>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The last time the customer interacted with your brand, perhaps they weren\u2019t convinced that your product could live up to the sales hype. By offering social proof, you may be able to demonstrate just how effective your product can be. Some forms of social proof you could offer them include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testimonials and reviews from clients.&nbsp;<\/li>\n\n\n\n<li>Case studies that demonstrate the product\u2019s effectiveness and how it boosted customer satisfaction levels.<\/li>\n\n\n\n<li>White papers that look closely at your product.<\/li>\n\n\n\n<li>Independent websites that have carried out a product comparison with yours being a high scorer (or the highest).&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If using case studies or testimonials, try to use real names but only when you\u2019ve sought permission first.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-5-share-valuable-content-\">5. Share valuable content&nbsp;<\/h3>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re not only re-engaging with a lost lead, you\u2019re rebuilding (and hopefully progressing) your relationship with them. In some cases, that might be a slow process that can\u2019t be rushed. As well as social proof, you may want to share relevant or exclusive content with them. You can also share related content such as third-party blogs. The whole idea is to make them rethink their decision to leave.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decide where you\u2019ll share this content, too. Will it purely be based around a re-engagement email campaign or will it incorporate the various platforms you use? Tactics such as running <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-retargeting-ads\/\">Facebook retargeting ads<\/a> or <a href=\"https:\/\/leadsbridge.com\/blog\/linkedin-retargeting-ads\/\">LinkedIn retargeting campaign<\/a> may produce positive results. As mentioned, creating segments based on location can help with both email and social media targeting. And, if you leverage automation to keep your CRM-segmented lists always connected with ads targeting features, you will be all set to start new campaigns.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f8cbda2ba\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Mailchimp and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f8d7da2bb\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Salesforce\u00ae and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f8e0da2bc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/pipedrive\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo114.png\" alt=\"Pipedrive logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Pipedrive and LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">Take things slowly at first and send a single email. You don\u2019t want to bombard your customers with emails and offers. Think about what they want and need and what pain points they may have experienced (and you can ideally solve). Your re-engagement campaign should be as wide-ranging as any previous marketing efforts and recognize that not only are there different core wants and needs, but also that people will have different reasons for disengaging.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-6-fear-of-missing-out-fomo\">6. Fear of missing out (FOMO)<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/FOMO-statistics.png\" alt=\"FOMO statistics\" class=\"wp-image-47621\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/FOMO-statistics.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/FOMO-statistics-300x300.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/FOMO-statistics-150x150.png 150w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/10\/FOMO-statistics-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/jessequagraine.medium.com\/how-to-use-fomo-marketing-effectively-in-your-business-b4918cdb69cb\">Source&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FOMO can be a great tactic that may persuade a formerly lost lead to convert. It\u2019s not a case of looking back on the previous relationship but looking forward and adding something to the deal that may make the customer reconsider. For example, you could offer a 10% discount but make it a time-limited offer. The customer may experience FOMO and decide to buy and may even become a loyal customer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-7-automate-workflows\">7. Automate workflows<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Chances are your team has a lot of leads flowing through their funnels. Keeping on top of cold leads, prospects, and existing customers is time-consuming enough. Throw in the efforts required to re-engage lost sales leads and your time and manpower grows exponentially. And yet it\u2019s absolutely worth the effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what\u2019s the solution? Automate, automate, automate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may already use<a href=\"https:\/\/www.leadfeeder.com\/blog\/how-to-generate-leads-automation\/\"> marketing automation for lead generation<\/a> to find new leads in the first place. But you can also easily automate all of the best practices we\u2019ve explored, from collecting and analyzing feedback to sharing relevant content and sending out discount emails.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing automated tools throughout these workflows doesn\u2019t only save time. It means each of these tactics will be perfectly timed and tailored to your audience, reducing the chances of lost leads slipping even further out of your reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integrate all of the automation tools you use for the best results. Even automated systems will have their limits if you don\u2019t ensure they are connected to each other. Integration means each platform \u201ctalks\u201d to another, drawing on relevant data the system stores to provide real-time updates and make messaging even more effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeadsBridge integrates with the biggest advertising platforms, connecting different data sources like your CRM or email marketing software with LinkedIn, Facebook, Google, and TikTok. This allows you to boost <a href=\"https:\/\/leadsbridge.com\/custom-audiences-sync\/\">audience targeting<\/a> by syncing your CRM segments or email marketing lists with each platform. You can then build custom audiences for your lost leads and engage them with retargeting ads wherever they are in your funnel.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f968da2bd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-sheets\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo63.png\" alt=\"Google Sheets logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Google Sheets and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f972da2be\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/adobe-campaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo216.png\" alt=\"Adobe Campaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Adobe Campaign and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f97cda2bf\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot and LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6703f987da2c0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect ActiveCampaign and Google Customer Match automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">Automating the process for you, LeadsBridge ensures custom audiences are synced and updated, adding or removing contacts from ads as needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-the-takeaway-\">The takeaway&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Build your re-engagement campaign around email re-engagement and you can then move to other forms of engaging with your lost leads. See where you can fill the gaps that existed previously and may have led to the customer disengaging.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep track of the relevant metrics such as sales revenue, engagement rates, and conversion rates to see if your tactics work. To make the most of your resources and speed up results, automate as many stages of the re-engagement campaign as you realistically can.&nbsp;<br>Make sure to integrate all of your chosen systems and platforms, using tools like LeadsBridge to automatically sync customer data and campaigns for more effective retargeting. <a href=\"https:\/\/leadsbridge.com\/integrations\/categories\/audiences\/\">Discover LeadsBridge integrations for audience targeting today.<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Few things are more frustrating than nurturing a lead up your sales pipeline, building a relationship, and then seeing them ride off into the sunset without making a purchase. There can be many reasons for a lost lead; however, just because they didn\u2019t convert that first time doesn\u2019t mean they\u2019re lost forever. Knowing how to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":48385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[87],"tags":[29],"industry":[],"class_list":["post-47616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurturing-and-conversion","tag-crm"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2024\/12\/Cover-Blog-23Dec_24.png","author_info":{"display_name":"Mark Cirillo","author_link":"https:\/\/leadsbridge.com\/blog\/author\/markcirillo\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to build a re-engagement campaign for lost sales leads - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Just because a lead doesn\u2019t convert doesn\u2019t mean they\u2019re lost. 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